Nonprofits’ Growing Use Of Social Media

The Agitator

As reported in eMarketer , here’s a chart, based on data compiled by UMass Dartmouth Center for Marketing Research, showing the growing use of social media tools by charities. eMarketer says corporates should be learning from nonprofits’ use of these tools.

Are you as “social” as other nonprofits?

Nonprofit Marketing Blog

Some new research featured in eMarketer bolsters that view: Interestingly, these numbers put nonprofits ahead of their for-profit counterparts in the small business world: “Ninety-six percent of nonprofits said they were on Facebook vs. 90% of small businesses.

Email is still the leading social sharing tool

Nonprofit Marketing Blog

According to eMarketer , AOL and Nielsen Online recently analyzed more than 10,000 social media messages to see how consumers share content online.

Mobile … Mobile … More Mobile

The Agitator

For example, according to eMarketer , by 2017 the smartphone will replace the tablet as the driver of mobile commerce in the US. You, and consumers, and by extension donors, can’t get enough mobile these days. The hours used are going up. The preference over desktops is solid and rising. Even simultaneous use of digital devices is becoming common. The addiction to smartphones and their apps is astonishing to an old fart like me.

Does Mobile Matter To Fundraisers?

The Agitator

Mobile phones and tablets now account for 41% of all email opens in the US, up from 27% a year ago, according to this study from eMarketer. If you’re an online fundraiser, it sure better! Epsilon goes further, and says that for most of their clients, mobile now accounts for 60% or more of opens. For online fundraisers, obviously this means that your online appeals must be designed with mobile in mind.

Everyone, and I mean everyone, is doing it


The first two come to us from eMarketer : and both tell us that no matter what generation, people are moving to the web. growth rate eMarketer forecasts for the entire US Internet population." (all

32 Email Marketing Tests

The Agitator

P.S. Thanks to eMarketing & Commerce for the tip. I think we can all agree that today’s workhorse of online fundraising is outbound email appeals. Any dissenters? If your nonprofit is in that biz, here’s an Email Testing Guide you’ll find helpful. It’s from Portland (OR) interactive agency eROI. Their 32 tests cover deliverability, open rates, clickthroughs, conversions and more. How many of their boxes can you tick off?

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Dabblers vs. diehards: How engaged are visitors from social networks?

Nonprofit Marketing Blog

If you’re using social media as a key strategy to drive traffic to your site, this analysis from Outbrain (via eMarketer) is a dose of needed perspective. eMarketer speculates this makes the media overestimate the attention that social media attracts to websites!

How Great Website Design Drives Connection & Action

Getting Attention

Optimizing your website for mobile devices can be priceless in a world where over 74% of internet users are accessing the web on their mobile phones, according to eMarketer. Thanks to guest blogger Alex McLain, who designs engaging websites for nonprofits as a member of the Wired Impact team. Creating a new website for your nonprofit is a mind-boggling task.

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I “Like” You

The Agitator

Here from eMarketer is a fascinating discussion of what actually motivates individuals to “like&# a brand in social nets like Facebook. #1 1 for consumer brands, not surprisingly, is an interest in getting information about “deals.&#.

Health Care Social Media Review #30: The Research Edition


PWC, Comscore, eMarketer and Nielsen A number of organizations offer up research and studies that can help further guide our work. Where do you turn for the latest research on the impact and influence of social media?

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Turn Right On Usability Lane

The Agitator

Here’s a fairly basic but useful article on designing effective web landing pages , from web consultant Tim Ash writing in eMarketing & Commerce. Covers the waterfront from navigation architecture to fonts. But what I really liked was a link there to another article, Turn Right on Usability Lane , from Website Magazine. This article describes some of the less expensive website usability testing services and tools that even a small nonprofit can use.

Using Social Media to Decrease E-Mail Unsubscribe Rates

Fundraising 123

The direct marketing agency Epsilon just released a new study by ROI Research revealing reasons why people most often unsubscribe from email lists, and the rates at which they unsubscribe. Not surprisingly, the most often-cited reason (67%) is irrelevancy of emails.

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Some useful insight into what is and isn’t working in Facebook and Twitter marketing

Giving in a Digital World

If you’re planning or evaluating any form of social media activity, then it’s worth taking a look at eMarketer’s summary of a recently released research report examining which marketing uses of Facebook and Twitter are working best.

Some useful insight into what is and isn’t working in Facebook and Twitter marketing

Giving in a Digital World

If you’re planning or evaluating any form of social media activity, then it’s worth taking a look at eMarketer’s summary of a recently released research report examining which marketing uses of Facebook and Twitter are working best.

Canadian Government & the Mobile Space in 2012

Public Sector Marketing 2.0

In March 2012, eMarketer forecast that 46% of Canadian mobile phones will be smartphones by the end of 2012. Back in early 2011, I created a collaborative Google Spreadsheet (available at ) to compile a list of Canadian government organizations (federal, provincial , municipal +crown/agency) that have created mobile websites and/or mobile apps.

Are organisational silos blocking your online fundraising growth?

Giving in a Digital World

Research from eMarketer reveals that the UK’s love of online shopping is well ahead that of the rest of the world, with an estimated 87% of Internet users here shopping online – compared to 73% for the US and 72% for Western Europe overall.

Why cause marketing is booming - and 3 ways to keep it effective

Nonprofit Marketing Blog

According to Edelman and emarketer, customers are consistently more inclined to buy products from companies aligned with causes. Cause marketing grew again in 2012. Why are more and more companies embracing good causes? Because it works to drive sales - and do good in the process.

For Direct Relief, Cause Marketing, Disasters are a Game

Selfish Giving

eMarketer estimates that 68 million American will be playing social games (online games on which you play with people across the street or around the world) by 2012. There’s social media, and social networking and then there’s social gaming.

Classic “Chicken Or Egg” Question

The Agitator

eMarketing & Commerce reports on a study of Facebook fans and their brand loyalty, as published in the March Harvard Business Review. In this case, the study examined the behavior and attitudes of customers of Houston’s Dessert Gallery cafe chain who became the company’s Facebook fans.

The fast growing potential for Smartphone Fundraising

Giving in a Digital World

But with multiple studies showing month on month exponential growth in mobile web user numbers and eMarketer analysts predicting that there will be more mobile internet users in China by the end of this year than the entire population of the US it’s already looking like the technology adoption curve to beat them all.

Thank You, Thank You

The Agitator

And here, from eMarketing & Commerce, is a useful discussion from the online welcome side, titled 4 Ways to Squander the Welcome Email Opportunity. Is there anything more important to fundraising than getting the second gift, and quickly? [OK, OK, wise guys. other than getting the first gift?]. If there is, I don’t know what it is. But I’m open to suggestion. Tell me.

Diva Marketing Talks Social Media + eMail with Simms Jenkins and Morgan Stewart

Diva Marketing Blog

Jenkins serves on the eMarketing Association's Board of Advisors and recently completed his tenure as a Board Member of Atlanta Interactive Marketing Association (AiMA). Diva Marketing Talks i s a live, internet radio (BlogTalkRadio) show. 30 minutes. 2 maybe 3 guests.

Social Media "Pioneers" Tell Why

Diva Marketing Blog

Before I was blogging in 2004, I was already writing a lot for eMarketer (my full-time job), and then started contributing to MediaPost. We came, we saw, we kicked its ass. Ghostbusters. Just One Crowd Sources Question.

How Well Do You “Close” Online?

The Agitator

In eMarketing and Commerce , I recently came across a survey conducted for PayPal of reasons consumers give for "abandoning their shopping carts" during online shopping. PayPal found that 45% of their respondents had bailed out of at least one online retail purchase at the "checkout register" in the preceding three weeks. Here are the top reasons: 40% — too high shipping costs. 37% — they wanted to comparison shop.

Latest Stats On Social Nets

The Agitator

This eMarketing study says there are 88 million users currently. There’s lots of fresh data floating around on usage of social nets. This summary from comScore indicates that MySpace, with 70 million visitors in February, is still the #1 site for online US adults, but Facebook at 57 million is growing fastest (77% in past 12 months, compared to MySpace’s 3%) and at that rate will soon be #1. Everyone else is far behind in the pack.

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Succeeding In Your Fundraising

The Agitator

Writing in eMarketing & Commerce , Lisa Wehr of Oneupweb, a digital marketing agency, offered these recommendations in a commercial marketing context. Here are four bedrock suggestions for succeeding in your marketing (i.e., fundraising) in the coming year. I’ve reproduced the essence of her recs, followed by my fundraising "spin" on each. Plan early and follow through. Have campaigns and discounts in place much earlier than what you’re used to.