Trending Sources

18 Email Subject Line Strategies That Will Increase Your Open Rates

Wild Woman Fundraising

Do you wish you knew better ways to get people to open your enewsletter? Use these words (sparingly) and watch your open rates climb! Maybe your open house is free. Entries open today! You might have multiple links in your email for different things.

How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]

Kivi's Nonprofit Communications Blog

Trying to improve the open rates for your email newsletters? We tried two of these tactics in the last six months with our weekly email newsletter here at Nonprofit Marketing Guide, and we’d like to share the results with you. The open rate slipped to about 15%.

Improve Your Nonprofit Email Open Rate by 2%: Go Mobile

Getting Attention

We write all those email messages for one reason: we want people to read them. All that work, just to increase our open- and click through-rates, one percentage point at a time. You’ve got a new frontier to confront in the search for more effective emails: mobile.

Proof Point #2: Email Subject Line Length Matters, SOMETIMES

Getting Attention

Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails. The best email subject lines are short [50 characters or less]…and provide the reader with a reason to explore your message further.

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7 Ways to Increase the Open Rate of Your Nonprofit Email Newsletter

EveryAction

marketing open rates newsletter Distributing a regular newsletter requires a lot: curation, content creation, and then there’s capturing the attention of your audience despite inbox overcrowding.

3 big reasons why email open rates don’t matter (and what you should measure instead)

iMarketSmart

She was showing off her firm’s marketing emails. As she presented her Powerpoint slides, she kept emphasizing how wonderful the open rates were. 17% open rate. 28% open rate. 34% open rate. Why do you keep talking about open rates?”

8 Great Ways to End Emails or Letters

iMarketSmart

So here are some great ways to end emails you send to donors: 1. What are your favorite ways to end your emails? > 4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing. >> >> 7 Awesome Emails to Inspire Your Year-End Campaigns.

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Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. After all, don’t you want the largest email list possible? Your open rate is probably not as bad as you think it is. That makes your open rate 20%.

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The New Email Metric You Might Want to Try

Kivi's Nonprofit Communications Blog

Let’s talk about email engagement. Right now, I bet most of you are looking at your open rates and click-through rates, and maybe your click-to-open ratio. The email service providers spoon feed us those numbers, so they are easy to track.

Should You Resend an Email to Non-Openers? 

Kivi's Nonprofit Communications Blog

So you had an email that tanked. Or an email fundraising campaign that’s limping along. Should you resend email to non-openers? Technically speaking, a resend is sending the exact same message to the nonopeners of the original email.

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Free Webinar: How to get people to open your e-newsletters June 10th

Wild Woman Fundraising

Do you wish more people would open your nonprofit enewsletters? How can you get your open rates up? Join us for a free webinar on how to get people to open your e-newsletters on June 10th , 12pm PT, 1pm MT, 2pm CT and 3pm ET!

8 Commandments for Converting Direct Mail Fundraising Appeals to Email

Kivi's Nonprofit Communications Blog

Looking to repurpose your direct mail appeals into email? Thou Shalt Make Email SHORTER Than Direct Mail. If you do that in email, no one will like you. ” mails at the end of a multi-email campaign (year end, membership month, etc.). Email is task-oriented.

Get Your Emails Read & Acted On—Gmail +

Getting Attention

In case you haven’t heard, Google is now automatically filtering Gmail users’ email messages to pre-defined content tabs. They’re sending emails from friends and family to the Primary Inbox (where we’re used to looking all the time), and sending most e-newsletters and other emails from organizations (including the Getting Attention blog and e-news) to the new (secondary by default) Promotions tab.

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Learning About Email at #15NTC

Kivi's Nonprofit Communications Blog

Email is always a hot topic for you, so I decided to focus on that one day and I learned some great stuff! Avoiding the 5 Most Common Mistakes in Responsive Email Design. How do your emails look on different smartphones or tablets? The Science of Email Deliverability.

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Are Your Emails Being Delievered? [New Report]

Kivi's Nonprofit Communications Blog

Email deliverability measures how successful an email is at making it into a recipient’s inbox. EveryAction just released their annual Email Deliverability Report which answers the question, “How much is spam costing your nonprofit?” Old email lists.

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MIND YOUR MICROCONTENT: 8 Little Bits That Can Make a Big Difference In Your Next Email

Kivi's Nonprofit Communications Blog

Small groups of words that can be skimmed by a person to get a clear idea of the content of a web page or email. Email microcontent is the small stuff in your email, the little things like Alt Text and Preheaders that are easy to miss, skip, or gloss over. Your email is dead.

Declining Email Read Rates

The Agitator

Here’s another troublesome trend line to add to falling retention and acquisition rates — falling email read rates. Some data points: Across all sectors, only 17% of email marketing messages were read. of 12% in 2011; that rate plunged by nearly half, to 6.3%

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6 Tips to Ensure your Emails are Read (and Enjoyed)

Fundraising 123

Email is one of the most effective ways to communicate with supporters. But if your emails aren’t reaching inboxes, aren’t sparking interest with a thoughtful subject line, or are too generic, there’s a chance your supporters won’t read them at all. Email 101 Best Practices

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Your Email Marketing and E-News Questions…Answered! [FREE WEBINAR]

Kivi's Nonprofit Communications Blog

You have questions about how to use email to engage your supporters. During our FREE WEBINAR next week, Kivi will answer: 30 Email Marketing Questions in 30 Minutes. Do you have questions about: Open rates?

Email Subject Lines: 6 Cardinal Sins to Avoid

Getting Attention

Email subject lines have one main job—to get your email opened. At 50 characters, most email programs cut off the subject line preview in the inbox. High open rates are great, but high conversion rates (getting people to take action) are better.

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How to get donors to enable images in email

Fundraising Coach

As a rule, I don’t enable images in emails. And I’ve blogged about how annoying it is to get blank emails from businesses and nonprofits I’m interested in. The solution obviously is to send emails in both text and HTML. Email fundraising.

A Simple Strategy for Running an Email Marketing Test

Fundraising 123

As a busy organization, it''s rare that you have time to even think about testing your nonprofit email marketing. But what if running an email marketing test didn''t need to take a ton of time? If you test more than one element in the same email, it is challenging (and sometimes impossible) to determine exactly what influenced the response. Here are some easy and telling tests to start with: Subject lines: Create two different subject lines for the same email communication.

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7 Steps to Better Email Fundraising and Communications

Kivi's Nonprofit Communications Blog

I’m teaching a workshop in Toledo on Wednesday for the Center for Nonprofit Resources (a program of the Toledo Community Foundation) called 7 Steps to Better Email Fundraising and Communications. Email needs to be short, timely and personal. Are you using email to motivate action like donations or volunteering? Knowing what you want to achieve via email is essential to creating the right content and delivery schedule.

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Email

Marketing for Nonprofits

I''ve been thinking about email marketing lately. (I Slow news day. :) Raising money via email is still the primary way to raise money online. Acquire email addresses! I''m a big fan of "1 email, 1 ask." Design a good email.

Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Annual email list churn, the number of email addresses that go bad, was 19%. (M+R). The average unsubscribe rate from a single email was 0.19%. (M+R).

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Nonprofit Email Newsletter Design from Walden School [Before and After]

Kivi's Nonprofit Communications Blog

Sarah recently went through our communications director mentoring program and shared the changes her schoolmade to their email newsletter as well asthe feedback she got from the parents at her school. And it’s hard to argue with happy parents and an increased open rate.

4 Ideas for Expanding Your Email Horizons

Fundraising 123

Our friends at the Emma Blog , have pulled together a few of their favorite ideas into a field guide to email adventure. Either way, you’ll find all kinds of ways to expand your email horizons. But you’re committing the email equivalent of that faux pas if you’re not greeting new subscribers with a welcome message. An Experian study shows welcome autoresponders boast a 14% click-through rate compared to the 4% industry average. Has your email newsletter kept up?

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How to get people to notice (and love) your emails

Nonprofit Marketing Blog

Recently MarketingProfs reported that Q2 email open rates decreased 8.3% Click through rates also dropped slightly. While the referenced study from Epsilon looked at e-commerce email performance, it’s no secret that it’s getting tougher to break through the noise and ensure readers are opening and acting on your emails. No one wants to get an email from “donotreply@thisnonprofit.org” Give them something they can count on.

5 tips for email optimization from the Obama campaign

Nonprofit Marketing Blog

In a recent MarketingSherpa webinar on email optimization , Director of Digital Analytics Amelia Showalter shared how President Barack Obama’s 2012 presidential campaign generated more than $500 million in online donations. ” These lessons are incredibly useful for nonprofit fundraisers looking to inspire donors through email outreach. Here are a few especially important tips for optimizing your nonprofit email campaigns: 1.

Email Metrics – Explained!

Kivi's Nonprofit Communications Blog

You don’t have to have a math degree in order to make sense of your email metrics. Find out which metrics you need to be tracking and how to do it in this free download: Email Metrics Explained. This 28-page download will show you how to measure: Open rates.

Do you want to send the best year end emails ever?

Wild Woman Fundraising

Are you writing your year end fundraising emails right now? Are you wondering how to get more out of your year end fundraising emails? Your emails at the end of the year are the most important emails that you send all year. Have I had success with year-end emails before?

Week of Freebies! Day 4: Email Metrics Explained

Kivi's Nonprofit Communications Blog

You don’t have to have a math degree in order to make sense of your email metrics. We show which metrics you need to be tracking and how to do it in today’s freebie: Email Metrics Explained. This 28-page download will show you how to measure: Open rates.

Meaningful Metrics for Donor Communications [Infographic]

J Campbell Social Marketing

But how do you know that your website information, email newsletters, and social media posts are resonating? In your email communications, look at your open rate and click through rate to determine your engagement rate – that is, divide the number of clicks by the number of opens. **For

Wearing Out The Email Welcome Mat

The Agitator

The report cites online email consulting firm Silverpop as saying email open rates have declined from about 25% in 2004 to 20% now. So email is 20% less effective, just on the basis of lower open rates. You can sit across from the campaign manager and tell them if they continue to send more email, they’ll send people away and hurt their campaigns. How does your open rate compare to 20% these days?

How to Test Your Nonprofit Emails

Fundraising 123

Sending the most effective emails to your donors do es n''t have to be a gu essing game. Split Testing Your Emails. If you have a file of 40,000 email addresses or more, it’s pretty easy to create two segments of 5,000 email addresses each. You will find that having certain things in your subject line will typically generate a higher open rate. You can also test the layout of the emails that you are sending.

4 Tips for Subject Lines That Work

Fundraising 123

On average, at least 100 emails flood your constituents'' inboxes every single day. That''s a lot of digital noise to shout over, which is why your email subject lines need as much TLC as the content inside. Don''t dance around the point of your email. You can be creative and pique curiosity, but for best results, make sure you answer the question, "What''s this email about?" Before: All the news that''s fit to email.

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Have you ever gone to a sales pitch disguised as workshop?

Wild Woman Fundraising

It messed up our emails. It’s cheaper, it’s easier to use, your emails actually look like you WANT them to look, and it’s easy to make a widget to get people to sign up for your newsletter without ANY programming background at all. You know what I hate?

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Good News For A Friday

The Agitator

Just saw a brief analysis from Constant Contact of what gets emails opened. And it turns out that, as an industry, the nonprofit sector generates the highest open rates, with an average of 29%. Within the nonprofit sector, this study unfortunately only breaks out religious organisations which lead the way with 38% average open rates, and then medical services/associations at 32%. Says the author: “Behind every one of these email.

Ensuring Your Emails Get Read

Fundraising 123

OK, you have crafted an inspired email that you think will do a great job informing and motivating your audience. The ultimate goal of your email campaign is for each recipient to open the email, read it and take action (like making an online donation). You are an overloaded person with a flood of unread emails. Email programs display the "From" name differently - some just display the internet style name.

Email Response Metrics

The Agitator

Here’s a new study from marketing agency Harte-Hanks that will allow you to benchmark some of your email marketing stats against the commercial players. They looked at nearly 3 billion email messages delivered by 100 different companies in various sectors. Compared to a year earlier, H-H sees open rates declining from 26% to 17%, while click-thru rates remained steady at 3%. How do your marketing email stats compare?