Get Your Email Read

Getting Attention

Despite shifting online trends, such as growing social media platforms and the rapid growth of text messaging, email should still play a vital role in your communication strategy. Should you send newsletters or emails? How should you segment your list, and how often should you email? Segment your list based on behavior—For example, resend emails to people who didn’t open it the first time (changing the subject line). Link emails to what’s top of mind.

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8 Great Ways to End Emails or Letters

iMarketSmart

So here are some great ways to end emails you send to donors: 1. What are your favorite ways to end your emails? > 4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing. >> >> 7 Awesome Emails to Inspire Your Year-End Campaigns.

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Trending Sources

Make Your Nonprofit Website an Email Capturing Machine

Getting Attention

Email is dead. No one reads their email anymore.”. Email is one of the most powerful tools available. In fact, every organization (including yours), regardless of its size or mission, can do great things with an email list. Email is dead! I love social media almost as much as I love email. a replacement for email marketing. Email and social media are complementary and they should *both* be in your nonprofit’s toolkit.

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3 Steps to Revive Your Email List

Getting Attention

The Union of Concerned Scientists (UCS), where I’m Director of Engagement, faced a daunting challenge a couple of years ago: How to re-engage the many folks who were not reading or acting on our emails. It’s a common problem, for nonprofit organizations and beyond, and one that’s crucial to address. We segmented the “inactive” people on our list (initially, this group was about 25% of our deliverable email file).

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5 Quick Ways to Improve Your Nonprofit Email Newsletter

J Campbell Social Marketing

I receive a lot of email newsletters – from nonprofit organizations, from businesses and from consultants. In recent months, I dramatically pruned by email subscriptions. This is my public service announcement to the nonprofits out there.

New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? email deliverability data

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10 (Totally Awesome) Email Newsletters for Nonprofit Professionals

EveryAction

email CultureYou know that person in the office who seems to hear about everything first? The one who’s always reading something interesting, always has the best links to send, and knows about all the new trends before you’ve even made sense of the old ones?

Proof Point #2: Email Subject Line Length Matters, SOMETIMES

Getting Attention

Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails. The best email subject lines are short [50 characters or less]…and provide the reader with a reason to explore your message further. email reader].

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The Downside of Personalized Emails

Kivi's Nonprofit Communications Blog

You absolutely need to include contact information in your emails (and other forms of communication). Including a first name in your email subject lines and greetings instantly personalizes your message and warms the reader to its content. It’s an email marketing best practice.

The 5 Questions Nonprofits Always Ask Me About Fundraising Emails

Kivi's Nonprofit Communications Blog

I love writing email appeals — diving deep into an issue, learning about the inspiring work that nonprofits do, and weaving words that inspire generosity. A good email appeal is part art and part mechanics. 1) How long should my email appeal be?

GREETINGS: 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series

Kivi's Nonprofit Communications Blog

Congratulations, you’ve got new email subscribers! The welcome email may be the single most important email you send. Welcome emails confirm permission and set expectations with the subscriber. So, how does this translate to the nonprofit sector?

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The 6 Most Important Email Series for Nonprofit Marketing

EveryAction

An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. It can also be called a drip campaign, email workflow, or branching email campaign.

Your Deal With Email Subscribers: Part 1

Getting Attention

Pay attention to this fresh approach to creating the most effective email campaigns possible. 2) They give us permission to email them in exchange for respect, and targeted content they value. This email engagement pyramid is a useful framework for keeping up your end of the deal.

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3 Shocking Statistics from the 2015 Nonprofit Email Deliverability Study

EveryAction

Nonprofits have never had a more powerful fundraising tool than they now have in email , but there''s a growing concern that they might be ignoring one of the most important metrics for a successful online fundraising program. email fundraising deliverability

Improve Your Nonprofit Email Open Rate by 2%: Go Mobile

Getting Attention

Welcome back to guest blogger Holly Ross who leads the Nonprofit Technology Network (NTEN), working with community members to identify technology trends that are reshaping the nonprofit sector. We write all those email messages for one reason: we want people to read them.

Reactivate Your Email List (Case Study)

Getting Attention

I’m Online Director at the Union of Concerned Scientists, and we were faced with a real challenge—how to re-engage the many folks who were not reading or acting on our emails. That “inactive” segment turned out to be about 25% of our deliverable email file. Next, we set up a three-part series of emails to try to re-engage those inactive people: 1. Initial email. Second email (if recipient doesn’t click on first email).

9 simple pointers for writing better emails and letters to your donors

iMarketSmart

The post 9 simple pointers for writing better emails and letters to your donors appeared first on MarketSmart | . Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school.

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The New Email Metric You Might Want to Try

Kivi's Nonprofit Communications Blog

Let’s talk about email engagement. The email service providers spoon feed us those numbers, so they are easy to track. For example, at Nonprofit Marketing Guide, we send an email newsletter every Wednesday. Our Email Engagement Rate: 38%.

How We Cleaned Up Our Email List and Re-Engaged Our Subscribers

Kivi's Nonprofit Communications Blog

Today’s post comes from Aubrey Brennan of Green Bay Botanical Garden who took our suggestions regarding finding engaged email subscribers and deleting everyone else. Thanks to Nonprofit Marketing Guide, we knew it was important to segment our email list to increase engagement.

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14 Tips for Making Your Nonprofit Email More Effective

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Dan Zarrella , a social media researcher and author, recently revealed in a Hubspot webinar a trove of statistical analysis on email marketing. billion email sets from MailChimp , ran three focus groups, and did a survey to come to his conclusions about the best email marketing practices.

5 Expert Opinions on the Future of Email Fundraising

EveryAction

Email isn’t dead. nonprofit email fundraising nonprofit technology guest post

We Want You Back! How to Re-Engage Inactive Email Supporters

Kivi's Nonprofit Communications Blog

You’re losing email subscribers. What’s a nonprofit communicator to do? Inactives are people who already said “yes” to joining your list at one time, but haven’t opened an email in months, maybe years. They can be mixed and matched as part of a multi-email win-back campaign.

How Often Should Your Nonprofit Send Email to Your List?

Kivi's Nonprofit Communications Blog

E-Newsletters Nonprofit Communications Online Marketing Trends We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

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Email Welcome Magic: Huge Opportunity, Here’s How

Getting Attention

Congratulations, you’ve got a new email subscriber who’s interested in your cause and impact. Now’s the time to introduce them to your nonprofit with an email welcome series. Instead, do it right with a three-part email welcome series. Email 2: The Engagement.

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Find Your Frequent Email Readers Using Excel

Kivi's Nonprofit Communications Blog

I thought that was a better measure of email engagement than simply looking at open or click rates. 1) MailChimp allows you to go to the email report and view all sorts of data about the email: who did you send to, who opened, who clicked, who didn’t open, etc.

Oops! 36 Subject Lines and Phrases to Help You Fix Email Mistakes 

Kivi's Nonprofit Communications Blog

These are just three of the frightening emotions that email marketers have experienced after sending a mass email with a mistake. Sometimes the oops email performs better than the original in terms of opens and click-throughs. When to Send an Oops Email. Emails.

Should You Resend an Email to Non-Openers? 

Kivi's Nonprofit Communications Blog

So you had an email that tanked. Or an email fundraising campaign that’s limping along. Should you resend email to non-openers? Technically speaking, a resend is sending the exact same message to the nonopeners of the original email. Nonprofit Communications

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How Often Should We Email, Mail, Post.

Kivi's Nonprofit Communications Blog

We get questions all the time about the frequency with which nonprofits should be communicating. Here are the most popular communications frequencies, according to the 2016 Nonprofit Communications Trends Report. Email Appeals: Quarterly. Email Newsletters: Monthly.

Get Your Emails Read & Acted On—Gmail +

Getting Attention

In case you haven’t heard, Google is now automatically filtering Gmail users’ email messages to pre-defined content tabs. They’re sending emails from friends and family to the Primary Inbox (where we’re used to looking all the time), and sending most e-newsletters and other emails from organizations (including the Getting Attention blog and e-news) to the new (secondary by default) Promotions tab.

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Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. Since then, several people have asked me to help them better explain why this actually makes sense, especially from a nonprofit’s perspective.

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5 Tips for Better Nonprofit Fundraising Emails

EveryAction

One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning. We are sending and receiving more fundraising emails than ever before, all vying for the attention of supporters to act on behalf of our cause. nonprofit email fundraising

126 Email Subject Line Ideas for Your #GivingTuesday Campaigns

Kivi's Nonprofit Communications Blog

I’ve been working on Giving Tuesday campaigns for several of my clients, and I found myself diving into my email inbox again and again for inspiration. READ: 7 Tips for Building an Incredibly Useful Email Swipe File.). Thank you and report back emails are not common (HINT: change that).

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2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands

EveryAction

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. Why analyze email deliverability? billion emails last year alone.

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5 Tips for Your Next Email Newsletter

Fundraising 123

An email newsletter is a great way to do it! To help you get started, here are five tips to consider for your next email newsletter plus some great examples of other nonprofits that are already taking advantage of this powerful marketing tool and are seeing great results! People sign up for your email newsletter because they believe in your cause and want to stay informed. If we send out emails about a specific topic, then it can reach the right people a lot better."

8 Commandments for Converting Direct Mail Fundraising Appeals to Email

Kivi's Nonprofit Communications Blog

Looking to repurpose your direct mail appeals into email? Thou Shalt Make Email SHORTER Than Direct Mail. If you do that in email, no one will like you. ” mails at the end of a multi-email campaign (year end, membership month, etc.). Email is task-oriented.

7 Tips for Building an Incredibly Useful Email Swipe File

Kivi's Nonprofit Communications Blog

A few weeks ago, the question of the week at Nonprofit Marketing Guide was “Where do you get your best writing ideas?” This creative streams into my email inbox every day in the form of emails. Here are my 7 tips for building an incredibly useful email swipe file.

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Why everyone talks about segmenting emails but hardly anyone ever does it

iMarketSmart

Everyone talks about segmenting emails — sending the right message to the right person at the right time. Plus these emails can be highly personalized based on other unique information bits the donor has previously provided. They’ll talk about it at conferences.

No One Wants More Email

The Agitator

Breaking Out of the Status Quo Communications Direct mail Donor Centricity Donor retention / loyalty / commitment Fundraising analytics / data Integrated fundraising and marketing Media usage / trends Nonprofit management Research Starting Over premium

Nonprofit Communications Confidential: Reply All Emails

Kivi's Nonprofit Communications Blog

You’re cc’d on an email that has nothing to do with you. Then, to make matters worse, everyone who answers that email hits “Reply All” continuing the endless loop of suck. In fact, why don’t I all-staff-email my internal dialogue, too?

DON’T MISS THIS: 70 Email Subject Lines Ideas for Fundraising, Advocacy and Event Deadlines

Kivi's Nonprofit Communications Blog

Use one of these email subject lines: a race to the finish. Advocacy Copywriting Fundraising Nonprofit CommunicationsWant your supporters to pay more attention to deadlines? across the finish line. almost over. are you in? are you missing out? can we count on you?

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