How To Fine Tune Your Email Marketing For Gen Z

J Campbell Social Marketing

Generation Z is the largest and most ethnically diverse generation in the world, and 95% of them say email is an essential part of their lives. If you’re not doing it already, you should be fine tuning your nonprofit email marketing strategy for them. Send Short Emails.

Is Email More Inspiring Than Social Media?

Kivi's Nonprofit Communications Blog

This surprised me as our Nonprofit Communications Trends Surveys usually has nonprofit communicators ranking social media as more important than email. Why is email more inspiring? For more on how you can up your email marketing game, see our many blog posts on that topic.

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Nonprofits Still Aren’t Using Some of the Best Email Tactics

Kivi's Nonprofit Communications Blog

We asked nonprofit communications staff about the use of various email best practices in 2020. Email List Building. Only 7% of nonprofits report using a quiz as an email list builder. Email List Engagement. Email List Performance.

Should You Contact People Who Unsubscribed from Your Email List?

Kivi's Nonprofit Communications Blog

Can you imagine asking someone why they unsubscribed from your email list and they’re like, “Uhhh my husband is in the hospital with COVID and I’m trying to hold down two jobs to put food on the table while homeschooling my kid, etc, etc.” Nonprofit Email Marketing

6 Nonprofit Email Marketing Resolutions for 2020

J Campbell Social Marketing

Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . This is despite the fact that most of us dread opening our inboxes in the morning and feel like we are drowning in email ! . of their email lists. . Some of the key metrics found in their analysis of nonprofit emails: The average open rate is 20.39%. Malala Fund Donor Survey email. Welcome email Malala Fund.

The Nonprofit Email Apocalypse is Coming

Kivi's Nonprofit Communications Blog

For the last several years, we’ve blogged and trained nonprofit communicators about the importance of monitoring email engagement – not just open and click-through rates on individual emails, but how many people on your email list have opened at least one email within a set period time, such as the last three months. . It’s not a number that’s front and center in most email service provider dashboards (but should be).

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Do email open rates matter?

iMarketSmart

Look, many browsers automatically open emails these days. Instead of asking about open rates, you should be asking more important questions such as: Do our donors engage with our emails? Don’t let anyone tell you email open rates matter. Related Posts: >>3 big reasons why email open rates don’t matter (and what you should measure instead). >>2 2 big reasons why email open rates don’t matter. The post Do email open rates matter?

5 Email Marketing Mistakes You’re Definitely Making Right Now

J Campbell Social Marketing

Watch the replay – Patty Breech, email marketing expert, tells us how to dramatically improve our email marketing. Email is a powerful tool to raise money and build relationships, but unfortunately, many nonprofits are not using it to its full potential. What a training!

7 Mistakes to Avoid with Email Newsletters

Kivi's Nonprofit Communications Blog

With the advent of social media, it seems like you constantly hear cries of “Email is dead!” In that survey, most participants said email was the best way to get their communications out with 77% saying email was the most effective channel to drive marketing content to prospects. And 87% of those surveyed also say the effectiveness of email-driven content marketing channels is improving. Email is fast. Email is cheap. Email is versatile.

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Email as a Fundraising Tool – Episode 4

iMarketSmart

Learn how to use email in a way donors love, how to use it to track engagement, some pitfalls to avoid, and much more. The post Email as a Fundraising Tool – Episode 4 appeared first on MarketSmart, LLC |. Visit iMarketSmart.com to learn more about MarketSmart.

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How to Get Your Email Marketing in Shape for Year-End Campaigns

Kivi's Nonprofit Communications Blog

Between #GivingTuesday and year-end giving, nonprofits will be sending a lot of emails in the upcoming weeks. Well first things first – before they can decide whether they want to open your email, it has to be delivered to their inbox. Knowing where the email came from.

Where, When and How People Open Email

Kivi's Nonprofit Communications Blog

Litmus is out with a new update to its State of Email Engagement Report. Here are a few interesting findings from their research on more than 10 billion emails worldwide. Where People Open Email. Most emails are now opened in Gmail , making it the top inbox provider, with Apple iPhone falling to second place. According to this report, 42% of emails are opened on a mobile device or tablet. of email opens occurred on mobile, 9.8% When People Open Email.

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You Need an Email Welcome Series

Kivi's Nonprofit Communications Blog

Whether they are signing up for an email newsletter or donating to your cause, it’s important to make new supporters feel all warm and fuzzy about getting involved with your organization. An email welcome series is a great way to start building relationships that can last. According to a study by Return Path , users who read one welcome email will go on to open at least 40 percent of the emails from the same brand in the following 180 days.

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5 Best Practices For Writing Emails to Major and Legacy Donor Prospects

iMarketSmart

When they receive your email, they’ll instantly wonder, “What’s in it for me?” Too often we focus on the content of the email while the subject line does 80% of the work. Be truthful, no tricks! You cannot build relationships upon lies. Not even white lies.

8 Great Ways to End Emails or Letters

iMarketSmart

So here are some great ways to end emails you send to donors: 1. What are your favorite ways to end your emails? > 4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing. >> >> 2 big reasons why email open rates are meaningless and 3 things you should track instead. >> >> 7 Awesome Emails to Inspire Your Year-End Campaigns. The post 8 Great Ways to End Emails or Letters appeared first on MarketSmart | .

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Nonprofit Email Newsletter Best Practices and Tips

Kivi's Nonprofit Communications Blog

Got nonprofit email newsletter questions? Do I have to do a nonprofit email newsletter? Should I send the email newsletter to our whole list? But you also need to stop emailing people who never open your content. How to Raise Your E-Newsletter Open Rate [Results from Our Experiment] When to Stop Snail Mailing and Emailing People, Part I What content should I put in my nonprofit email newsletter? I teach Creating Awesome Email Newsletters once a year.

Reactivate Your Email List (Case Study)

Getting Attention

I’m Online Director at the Union of Concerned Scientists, and we were faced with a real challenge—how to re-engage the many folks who were not reading or acting on our emails. That “inactive” segment turned out to be about 25% of our deliverable email file. Next, we set up a three-part series of emails to try to re-engage those inactive people: 1. Initial email. Second email (if recipient doesn’t click on first email).

Stop Right Now and Check Those Automated Emails!

Kivi's Nonprofit Communications Blog

If you follow email marketing best practices, you should have at least a couple of automated processes set up like welcome emails when someone signs up for your e-newsletter or receipts for online donations. If you haven’t already, CHECK THOSE EMAILS to make sure they don’t come across as tone deaf to what’s going on in our world right now. So please, please, please, learn from my mistake and UPDATE THOSE AUTOMATED EMAILS!

How to Connect Email Engagement to Your Big Goals

Kivi's Nonprofit Communications Blog

This week I’ve spent several days working over our marketing metrics here at Nonprofit Marketing Guide, especially related to email engagement. Our CRM tells us who is engaged and who isn’t according to a basic test: If they have opened or clicked any email or filled out a web form in the past 90 days, they are considered “Engaged.” It’s one of the first steps in maintaining a healthy email and sender reputation. ( We’ll stop emailing.

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6 Reasons to Rethink Your Email Newsletter

EveryAction

Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene. With major organizations and political campaigns adopting a more direct, targeted email donation ask, it can be intimidating to keep up with emerging trends. Here are six reasons why you should rethink your email newsletter. It’s been proven time and again that the more links you have in an email, the worse they perform.

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5 Ways to Increase Your Email Open Rates

Kivi's Nonprofit Communications Blog

Last week, we talked about the importance of your From Line in getting your emails opened. Coupled with the From Line, your Subject Line is the other bit of text that readers use to decide if they will open your email or not. It’s getting rid of people who NEVER open your emails! For example, if someone doesn’t open any email for six months, you stop emailing them. We recently shared some data on best email sending times.

5 Expert Opinions on the Future of Email Fundraising

EveryAction

Email isn’t dead. nonprofit email fundraising nonprofit technology guest post

Our Top Email List Builder: A Quiz

Kivi's Nonprofit Communications Blog

When I look at the top ways that people are joining our email list at Nonprofit Marketing Guide over the last 90 days, the winner is a quiz on our website. So, for example, if we were to add a new free e-course targeted to people at Levels 4 and 5 only, I could email just those people about it. After you sign up for a free trial, email help@tryinteract.com to start the process of activating the discount (you’ll need to provide proof you are a nonprofit).

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4 Ways To Grow Your Email List With Instagram

J Campbell Social Marketing

Did you know that nonprofits can also use Instagram to build their email subscribers? In my newest webinar with CharityHowTo, I go through dozens of simple ways that nonprofits can build their email lists using their website and social media. Here are 4 ways that you can grow your nonprofit email list using Instagram: 1) Entice people to sign-up in your bio. You can then share the link on Instagram, and get more email sign-ups and participation.

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3 Easy Ways To Make Your Nonprofit's Email Program Stand Out Today [With Free Templates]

EveryAction

For most nonprofits, email is the backbone of their digital fundraising program. However, as all digital fundraisers know, effective email fundraising consists of far more than sending out an ask for donations. Email is many donors’ primary mode of engagement with your organization, meaning that it is also your primary means of communicating information about the organization’s work and mission. email digital fundraising

6 Ways to Grow Your Email List with Facebook

Kivi's Nonprofit Communications Blog

If you’re engaging supporters on Facebook but NOT inviting them to join your email list, your marketing strategy is woefully incomplete. How important is email? Email is a marketing asset that you own and control. Email contacts have more skin in the game. Email analytics helps you understand which topics engage supporters the most, and who’s interested in those topics. Email segmentation is a superpower! Email converts the most online donations.

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3 Nonprofit Email Unsubscribe Pages That Might Inspire You

Kivi's Nonprofit Communications Blog

You have a great chance at keeping those people on your email list if you give them the right choices and do it in a way that is EASY and QUICK for them to process. Here are three examples of nonprofit email unsubscribe pages that I think do a great job. SPLC knows that when people get to this page, it’s really about getting less email. The post 3 Nonprofit Email Unsubscribe Pages That Might Inspire You appeared first on Kivi's Nonprofit Communications Blog.

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3 Steps to Revive Your Email List

Getting Attention

The Union of Concerned Scientists (UCS), where I’m Director of Engagement, faced a daunting challenge a couple of years ago: How to re-engage the many folks who were not reading or acting on our emails. We segmented the “inactive” people on our list (initially, this group was about 25% of our deliverable email file). We excluded them from “regular” email campaigns and messages. 2) Second email (if recipient doesn’t click on the initial email).

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Get Your Email Read

Getting Attention

Despite shifting online trends, such as growing social media platforms and the rapid growth of text messaging, email should still play a vital role in your communication strategy. Should you send newsletters or emails? How should you segment your list, and how often should you email? Segment your list based on behavior—For example, resend emails to people who didn’t open it the first time (changing the subject line). Link emails to what’s top of mind.

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10 Email Resolutions for the New Year

EveryAction

Whether it’s emailing your supporters, re-engaging lapsed donors, or soliciting donations - all nonprofits rely on good emails. While we’re all guilty of making some email mistakes (too long of a subject line, multiple asks in one email) we’re always looking for ways to improve. In that spirit, we’ve put together 10 ways you can improve your email program this year. Anyone can send emails but the key to having a great email program: high deliverability rate.

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Should You Stop Sending Email to Complainers?

Kivi's Nonprofit Communications Blog

We recently sent our entire email list through a scrubbing process. But I’d been hearing about other categories of “bad emails” that are not as easy to see on our end , including bots and spam traps. They never opt into anything, so if you are emailing them, you aren’t using good list building practices. The inbox provider has taken it over and converted it to a spam trap to find email senders who aren’t responsibly managing their lists.

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Get Your Emails Read & Acted On—Gmail +

Getting Attention

In case you haven’t heard, Google is now automatically filtering Gmail users’ email messages to pre-defined content tabs. They’re sending emails from friends and family to the Primary Inbox (where we’re used to looking all the time), and sending most e-newsletters and other emails from organizations (including the Getting Attention blog and e-news) to the new (secondary by default) Promotions tab.

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Most fundraisers use email the wrong way

iMarketSmart

Sadly most fundraisers are using email the wrong way. Email should NOT be used primarily for fundraising. Think of an email to a donor as you would an email to your friend. Would you only ask for money from a friend in every email? I wish fundraisers would finally learn to stop “blasting” and “start engaging” Too many treat email like the button they press to get money out of an ATM.

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Make Your Nonprofit Website an Email Capturing Machine

Getting Attention

Email is dead. No one reads their email anymore.”. Email is one of the most powerful tools available. In fact, every organization (including yours), regardless of its size or mission, can do great things with an email list. Email is dead! I love social media almost as much as I love email. a replacement for email marketing. Email and social media are complementary and they should *both* be in your nonprofit’s toolkit.

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3 Shocking Statistics from the 2015 Nonprofit Email Deliverability Study

EveryAction

Nonprofits have never had a more powerful fundraising tool than they now have in email , but there''s a growing concern that they might be ignoring one of the most important metrics for a successful online fundraising program. email fundraising deliverability

Your Deal With Email Subscribers: Part 1

Getting Attention

Pay attention to this fresh approach to creating the most effective email campaigns possible. 2) They give us permission to email them in exchange for respect, and targeted content they value. The tension is as strong as the potential, with ongoing evaluation on your subscribers’ part—Are these emails still worth my time and attention? This email engagement pyramid is a useful framework for keeping up your end of the deal.

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Improve Email Results: #16NTC Takeways

Getting Attention

Use these insights from The Future of Email: From 2016 to 2026 to shape campaigns that motivate action despite the clamor of our multi-channel world: Email Still Important but Can’t Stand Alone. Email is no longer the loudest voice, but one voice in a chorus – @DH_Cohen #16NTCemailtrends. Email remains the ultimate push notification. To get people’s attention on email, you need to give them that content in lots of other places, too.

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Proof Point #2: Email Subject Line Length Matters, SOMETIMES

Getting Attention

Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails. The best email subject lines are short [50 characters or less]…and provide the reader with a reason to explore your message further. No surprise, as many email readers and browsers cut off subject lines there. Read rate is the percentage of email recipients who mark your email as ‘Read’ in their email client [i.e.

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7 things about email subject lines that will help you save the world

iMarketSmart

Firstly, email subject lines are actually headlines. Think about this the next time you write an email to your supporters because your subject line is actually your headline. Here are some things I’ve learned that work well in email subject lines. If you don’t get a response, re-use the exact same subject line in your next email but add “Fwd:” to it. >> The Best Nonprofit Email Subject Lines of 2015.

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New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study , an exploration into how much spam is impacting online fundraising programs. Based on the latest benchmark figures from M+R, our study found that over 18 percent of nonprofit fundraising emails ended up in junk folders in 2016.

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You Need to Fix Your All or Nothing Email List

Kivi's Nonprofit Communications Blog

If the results of our informal webinar poll last week are any indication, about 2/3rds of nonprofits can’t or haven’t customized their email unsubscribe pages. That’s the page that people get when they click “unsubscribe” or “manage email preferences” at the bottom of your mass emails. People are either on your email list or they are off. Email List Management Nonprofit Email Marketing unsubscribe

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What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

EveryAction

Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. emails, and the average spam rate for nonprofit fundraising appeals remained high, at 20.34%. emails sent and an open rate of 18.03%, 2017 Giving Tuesday revenue still took a big hit due to spam. givingtuesday deliverability email

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2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands

EveryAction

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. The report details why nonprofit fundraising emails end up in spam folders, how much damage spam can do on #GivingTuesday and during the end-of-year fundraising push, and offers tips from our expert on reducing your spam rate. Why analyze email deliverability? billion emails last year alone.

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