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Get Your Email Read

Getting Attention

Despite shifting online trends, such as growing social media platforms and the rapid growth of text messaging, email should still play a vital role in your communication strategy. Should you send newsletters or emails? How should you segment your list, and how often should you email? Segment your list based on behavior—For example, resend emails to people who didn’t open it the first time (changing the subject line). Link emails to what’s top of mind.

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3 Steps to Revive Your Email List

Getting Attention

The Union of Concerned Scientists (UCS), where I’m Director of Engagement, faced a daunting challenge a couple of years ago: How to re-engage the many folks who were not reading or acting on our emails. We segmented the “inactive” people on our list (initially, this group was about 25% of our deliverable email file). We excluded them from “regular” email campaigns and messages. 2) Second email (if recipient doesn’t click on the initial email).

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8 Great Ways to End Emails or Letters

iMarketSmart

So here are some great ways to end emails you send to donors: 1. What are your favorite ways to end your emails? > 4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing. >> >> 7 Awesome Emails to Inspire Your Year-End Campaigns.

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Improve Email Results: #16NTC Takeways

Getting Attention

Use these insights from The Future of Email: From 2016 to 2026 to shape campaigns that motivate action despite the clamor of our multi-channel world: Email Still Important but Can’t Stand Alone. Email is no longer the loudest voice, but one voice in a chorus – @DH_Cohen #16NTCemailtrends. Email remains the ultimate push notification. To get people’s attention on email, you need to give them that content in lots of other places, too.

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The Downside of Personalized Emails

Kivi's Nonprofit Communications Blog

You absolutely need to include contact information in your emails (and other forms of communication). Including a first name in your email subject lines and greetings instantly personalizes your message and warms the reader to its content. It’s an email marketing best practice.

10 (Totally Awesome) Email Newsletters for Nonprofit Professionals

EveryAction

email CultureYou know that person in the office who seems to hear about everything first? The one who’s always reading something interesting, always has the best links to send, and knows about all the new trends before you’ve even made sense of the old ones?

We Want You Back! How to Re-Engage Inactive Email Supporters

Kivi's Nonprofit Communications Blog

You’re losing email subscribers. Inactives are people who already said “yes” to joining your list at one time, but haven’t opened an email in months, maybe years. These inactives pile up over time and drag down the performance of your email list. Image: [link].

Your Deal With Email Subscribers: Part 1

Getting Attention

Pay attention to this fresh approach to creating the most effective email campaigns possible. 2) They give us permission to email them in exchange for respect, and targeted content they value. This email engagement pyramid is a useful framework for keeping up your end of the deal.

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The New Email Metric You Might Want to Try

Kivi's Nonprofit Communications Blog

Let’s talk about email engagement. The email service providers spoon feed us those numbers, so they are easy to track. For example, at Nonprofit Marketing Guide, we send an email newsletter every Wednesday. Our Email Engagement Rate: 38%.

Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. After all, don’t you want the largest email list possible? In other words, on average 1,200 people are opening your emails.

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Reactivate Your Email List (Case Study)

Getting Attention

I’m Online Director at the Union of Concerned Scientists, and we were faced with a real challenge—how to re-engage the many folks who were not reading or acting on our emails. That “inactive” segment turned out to be about 25% of our deliverable email file. Next, we set up a three-part series of emails to try to re-engage those inactive people: 1. Initial email. Second email (if recipient doesn’t click on first email).

7 things about email subject lines that will help you save the world

iMarketSmart

Firstly, email subject lines are actually headlines. Think about this the next time you write an email to your supporters because your subject line is actually your headline. Here are some things I’ve learned that work well in email subject lines.

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9 simple pointers for writing better emails and letters to your donors

iMarketSmart

The post 9 simple pointers for writing better emails and letters to your donors appeared first on MarketSmart | . Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school.

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The 5 Questions Nonprofits Always Ask Me About Fundraising Emails

Kivi's Nonprofit Communications Blog

I love writing email appeals — diving deep into an issue, learning about the inspiring work that nonprofits do, and weaving words that inspire generosity. When I teach others how to write email appeals — through webinars, trainings and consulting work — I get peppered with questions.

The 6 Most Important Email Series for Nonprofit Marketing

EveryAction

An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. It can also be called a drip campaign, email workflow, or branching email campaign.

Find Your Frequent Email Readers Using Excel

Kivi's Nonprofit Communications Blog

I thought that was a better measure of email engagement than simply looking at open or click rates. 1) MailChimp allows you to go to the email report and view all sorts of data about the email: who did you send to, who opened, who clicked, who didn’t open, etc.

Why everyone talks about segmenting emails but hardly anyone ever does it

iMarketSmart

Everyone talks about segmenting emails — sending the right message to the right person at the right time. Plus these emails can be highly personalized based on other unique information bits the donor has previously provided. They’ll talk about it at conferences.

Email Welcome Magic: Huge Opportunity, Here’s How

Getting Attention

Congratulations, you’ve got a new email subscriber who’s interested in your cause and impact. Now’s the time to introduce them to your nonprofit with an email welcome series. Instead, do it right with a three-part email welcome series. Email 2: The Engagement.

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Should You Resend an Email to Non-Openers? 

Kivi's Nonprofit Communications Blog

So you had an email that tanked. Or an email fundraising campaign that’s limping along. Should you resend email to non-openers? Technically speaking, a resend is sending the exact same message to the nonopeners of the original email.

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How Often Should We Email, Mail, Post.

Kivi's Nonprofit Communications Blog

Email Appeals: Quarterly. Email Newsletters: Monthly. We get questions all the time about the frequency with which nonprofits should be communicating.

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8 ways to get people to read and answer your emails in your fundraising job

Wild Woman Fundraising

Are you sending emails and just feeling like you’re beating your head against the wall? So many of our fundraising emails go unanswered! Or maybe the body of the email was really long and not logically set up, and they didn’t know what you wanted so they just deleted it.

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3 Shocking Statistics from the 2015 Nonprofit Email Deliverability Study

EveryAction

Nonprofits have never had a more powerful fundraising tool than they now have in email , but there''s a growing concern that they might be ignoring one of the most important metrics for a successful online fundraising program. email fundraising deliverability

Get Your Emails Read & Acted On—Gmail +

Getting Attention

In case you haven’t heard, Google is now automatically filtering Gmail users’ email messages to pre-defined content tabs. They’re sending emails from friends and family to the Primary Inbox (where we’re used to looking all the time), and sending most e-newsletters and other emails from organizations (including the Getting Attention blog and e-news) to the new (secondary by default) Promotions tab.

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5 Expert Opinions on the Future of Email Fundraising

EveryAction

Email isn’t dead. nonprofit email fundraising nonprofit technology guest post

Oops! 36 Subject Lines and Phrases to Help You Fix Email Mistakes 

Kivi's Nonprofit Communications Blog

These are just three of the frightening emotions that email marketers have experienced after sending a mass email with a mistake. Sometimes the oops email performs better than the original in terms of opens and click-throughs. When to Send an Oops Email. Emails.

Improve Your Nonprofit Email Open Rate by 2%: Go Mobile

Getting Attention

We write all those email messages for one reason: we want people to read them. You’ve got a new frontier to confront in the search for more effective emails: mobile. Luckily, preparing your email to go mobile isn’t as difficult as you might assume.

5 Tips for Your Next Email Newsletter

Fundraising 123

An email newsletter is a great way to do it! To help you get started, here are five tips to consider for your next email newsletter plus some great examples of other nonprofits that are already taking advantage of this powerful marketing tool and are seeing great results! People sign up for your email newsletter because they believe in your cause and want to stay informed. If we send out emails about a specific topic, then it can reach the right people a lot better."

8 Commandments for Converting Direct Mail Fundraising Appeals to Email

Kivi's Nonprofit Communications Blog

Looking to repurpose your direct mail appeals into email? Thou Shalt Make Email SHORTER Than Direct Mail. If you do that in email, no one will like you. ” mails at the end of a multi-email campaign (year end, membership month, etc.). Email is task-oriented.

7 Tips for Building an Incredibly Useful Email Swipe File

Kivi's Nonprofit Communications Blog

This creative streams into my email inbox every day in the form of emails. Here are my 7 tips for building an incredibly useful email swipe file. USE A DIFFERENT EMAIL ADDRESS. Who needs more email, right? Just fork over your email address.

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DON’T MISS THIS: 70 Email Subject Lines Ideas for Fundraising, Advocacy and Event Deadlines

Kivi's Nonprofit Communications Blog

Use one of these email subject lines: a race to the finish. Want your supporters to pay more attention to deadlines? across the finish line. almost over. are you in? are you missing out? can we count on you? can you make it by midnight. can’t be short. can’t wait. coming up short. days left.

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Grow Your Email List With These 14 Paid Email Acquisition Sources

Kivi's Nonprofit Communications Blog

For every email list, there is churn, churn, churn. People leave your list and emails bounce. If not, your nonprofit email list shrinks every year to the tune of 12 percent or higher, according to the 2016 M+R Nonprofit Benchmarks Study (your mileage may vary, of course).

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Learning About Email at #15NTC

Kivi's Nonprofit Communications Blog

Email is always a hot topic for you, so I decided to focus on that one day and I learned some great stuff! Avoiding the 5 Most Common Mistakes in Responsive Email Design. How do your emails look on different smartphones or tablets? The Science of Email Deliverability.

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3 myths of email fundraising

Fundraising Coach

Here are some of the myths that I''m seeing: Email is free. Email is not free. Crafting fundraising emails that build relationships and raise funds take time. To make sure too many people aren''t reporting your email as spam. Everyone has email.

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3 Things You Aren't Using Email For (But Should)

Fundraising 123

If so, it looks like you''re ready to flex your organization''s email muscle and take your donor communications to the next level! Here are three ways you should start using email to improve donor relations: 1. Email your annual report/impact report. . Email special greetings.

14 Tips for Making Your Nonprofit Email More Effective

Fundraising 123

Dan Zarrella , a social media researcher and author, recently revealed in a Hubspot webinar a trove of statistical analysis on email marketing. billion email sets from MailChimp , ran three focus groups, and did a survey to come to his conclusions about the best email marketing practices.

My Favorite Post-Sandy Email

Kivi's Nonprofit Communications Blog

I received lots of post-Sandy email from nonprofits, with content all over the map, from direct pleas for assistance for those affected, to educational and advocacy emails tying severe weather to climate change. Here’s why I love this email: It’s very timely.

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ACTION! 61 Words & Phrases for Email Advocacy Campaigns

Kivi's Nonprofit Communications Blog

Sending a petition, pledge or other advocacy call to action to your email list? I’ve combed thousands of emails from top advocacy organizations to get these phrases that work…so you don’t have to! Try one of these tried-and-true words and phrases to get the open, click and completion!

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Free Webinar: How to Get Your Nonprofit Emails Opened

Wild Woman Fundraising

How do you get people to just look at your email and sign up to be the sponsors for your next event? Cheapest & most useful email clients. Free Webinar: How to Get Your Nonprofit Emails Opened originally appeared on Wild Woman Fundraising on August 13, 2012.

The most important words of your email?

Fundraising Coach

Writing the only part of the email your donors might see: the email subject line Is your inbox filled with holiday sales, year end reminders, and charity appeals? It can be challenging to make your own nonprofit's emails standout! The email subject line.

Meet Your Email Competition

The Agitator

It’s not bad enough that every nonprofit you compete with for funds is badgering your donors with email appeals. accountability communications email marketing online activism online advocacy online fundraising premium

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