Nonprofit Email Newsletter Best Practices and Tips

Kivi's Nonprofit Communications Blog

Got nonprofit email newsletter questions? Do I have to do a nonprofit email newsletter? Should I send the email newsletter to our whole list? But you also need to stop emailing people who never open your content. How to Raise Your E-Newsletter Open Rate [Results from Our Experiment] When to Stop Snail Mailing and Emailing People, Part I What content should I put in my nonprofit email newsletter? I teach Creating Awesome Email Newsletters once a year.

Do email open rates matter?

iMarketSmart

Look, many browsers automatically open emails these days. Instead of asking about open rates, you should be asking more important questions such as: Do our donors engage with our emails? Don’t let anyone tell you email open rates matter. The post Do email open rates matter?

Writing (and Testing) Great Nonprofit Emails

EveryAction

Crafting smart and effective emails can be challenging. Every list is different and there is no one-size-fits-all approach to writing effective emails. Once you've got something drafted, take the time to test your emails. Writing Effective Emails. Before you write your email, set your primary intention. That intention will help keep your email focused. One Email = One Idea. Pick one idea for your email and stick with it. Testing Your Emails.

Test 158

6 Reasons to Rethink Your Email Newsletter

EveryAction

Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene. With major organizations and political campaigns adopting a more direct, targeted email donation ask, it can be intimidating to keep up with emerging trends.

Best Practices for Your Email Unsubscribe Page

Kivi's Nonprofit Communications Blog

It’s no fun when someone unsubscribes from your email list. it’s actually much better for your sender reputation to have them unsubscribe than it is for them to never open another email or even worse, to hit the spam button. Can you offer to email less?

Email as a Fundraising Tool – Episode 4

iMarketSmart

Learn how to use email in a way donors love, how to use it to track engagement, some pitfalls to avoid, and much more. The post Email as a Fundraising Tool – Episode 4 appeared first on MarketSmart, LLC |.

Email 141

5 Expert Opinions on the Future of Email Fundraising

EveryAction

Email isn’t dead. nonprofit email fundraising nonprofit technology guest post

How to Get Award-Winning Email Engagement as a Nonprofit

Kivi's Nonprofit Communications Blog

When Jen Billow shared with her fellow Communications Director Mentoring Program participants that her organization, the Park City Education Foundation, had received accolades from Constant Contact for their awesome email engagement rates, everyone wanted to know how.

Awards 182

New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? email deliverability data

Spam 213

Are Nonprofits Using Common Email Engagement Tactics?

Kivi's Nonprofit Communications Blog

We just wrapped up our new webinar on managing a healthy email list and re-engaging the unengaged on your list. The unengaged would be people who haven’t opened an email in a certain amount of time, like 6 months or a year. Next, I asked about sending re-engagement emails.

10 Email Resolutions for the New Year

EveryAction

Whether it’s emailing your supporters, re-engaging lapsed donors, or soliciting donations - all nonprofits rely on good emails. While we’re all guilty of making some email mistakes (too long of a subject line, multiple asks in one email) we’re always looking for ways to improve. In that spirit, we’ve put together 10 ways you can improve your email program this year. Anyone can send emails but the key to having a great email program: high deliverability rate.

Email 135

When to Stop Snail Mailing and Emailing People, Part I

Kivi's Nonprofit Communications Blog

If email engagement is the goal (see last week’s posts here and here on why that is) and snail mail keeps getting more expensive, it makes sense in both channels to more carefully manage who is on your mailing lists so you only send to people who may actually consume that content, right? That means that you need to decide when you will STOP emailing and snail mailing people and remove them from your active lists. It varies significantly between email and print.

Mail 142

3 Easy Ways To Make Your Nonprofit's Email Program Stand Out Today [With Free Templates]

EveryAction

For most nonprofits, email is the backbone of their digital fundraising program. However, as all digital fundraisers know, effective email fundraising consists of far more than sending out an ask for donations. email digital fundraising

3 Shocking Statistics from the 2015 Nonprofit Email Deliverability Study

EveryAction

Nonprofits have never had a more powerful fundraising tool than they now have in email , but there''s a growing concern that they might be ignoring one of the most important metrics for a successful online fundraising program. email fundraising deliverability

Five Signs You Should Double Opt-In Your Emails

EveryAction

Building out an email list is a science; each factor from your subject line to the length of your email body, to the timing of your send can contribute to your list growth. Confirmed-opt ins, also known as double-opt ins are an increasingly popular tool among email strategists.

Opt-in 191

8 ways to get people to read and answer your emails in your fundraising job

Wild Woman Fundraising

Are you sending emails and just feeling like you’re beating your head against the wall? So many of our fundraising emails go unanswered! Or maybe the body of the email was really long and not logically set up, and they didn’t know what you wanted so they just deleted it.

Email 234

8 Great Ways to End Emails or Letters

iMarketSmart

So here are some great ways to end emails you send to donors: 1. What are your favorite ways to end your emails? > 4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing. >> >> 7 Awesome Emails to Inspire Your Year-End Campaigns.

Email 180

Email Metrics – Explained!

Kivi's Nonprofit Communications Blog

You don’t have to have a math degree in order to make sense of your email metrics. Find out which metrics you need to be tracking and how to do it in this free download: Email Metrics Explained.

The Downside of Personalized Emails

Kivi's Nonprofit Communications Blog

You absolutely need to include contact information in your emails (and other forms of communication). Including a first name in your email subject lines and greetings instantly personalizes your message and warms the reader to its content. It’s an email marketing best practice.

2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands

EveryAction

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. Why analyze email deliverability? billion emails last year alone. email fundraising deliverability

Spam 207

Worry Less about Spam Blocking and More about Email Engagement, Part II

Kivi's Nonprofit Communications Blog

On Tuesday, I shared with you the “new” metrics for email engagement , which include whether your emails are read before they are deleted and whether people are replying to or forwarding them. The New Email Metric You Might Want to Try.

Spam 160

10 (Totally Awesome) Email Newsletters for Nonprofit Professionals

EveryAction

email CultureYou know that person in the office who seems to hear about everything first? The one who’s always reading something interesting, always has the best links to send, and knows about all the new trends before you’ve even made sense of the old ones?

4 Ways To Grow Your Email List With Instagram

J Campbell Social Marketing

Did you know that nonprofits can also use Instagram to build their email subscribers? In my newest webinar with CharityHowTo, I go through dozens of simple ways that nonprofits can build their email lists using their website and social media.

List 158

Email

Marketing for Nonprofits

I''ve been thinking about email marketing lately. (I Slow news day. :) Raising money via email is still the primary way to raise money online. Acquire email addresses! I''m a big fan of "1 email, 1 ask." Design a good email.

Email 60

Don’t Forget About Email

SocialButterfly

How can email be used as a health intervention? While we continue to advance the science behind social, don’t forget about email (and search for that matter). For today, let’s look at email. Email at Work. Email triggers action. Email Is Not Dead.

Email 203

Learning About Email at #15NTC

Kivi's Nonprofit Communications Blog

Email is always a hot topic for you, so I decided to focus on that one day and I learned some great stuff! Avoiding the 5 Most Common Mistakes in Responsive Email Design. How do your emails look on different smartphones or tablets? The Science of Email Deliverability.

Email 219

Find Your Frequent Email Readers Using Excel

Kivi's Nonprofit Communications Blog

I thought that was a better measure of email engagement than simply looking at open or click rates. 1) MailChimp allows you to go to the email report and view all sorts of data about the email: who did you send to, who opened, who clicked, who didn’t open, etc.

Email 229

Worry Less about Spam Blocking and More about Email Engagement, Part I

Kivi's Nonprofit Communications Blog

But much more important algorithm changes are underway elsewhere: Email inbox providers like Gmail, Outlook and Yahoo have been changing the algorithms that decide which emails get delivered and to whom. On email, engagement used to mean just opens and clicks.

Spam 139

What Does Spam Do to your Email Fundraising? [INFOGRAPHIC]

EveryAction

If you’re sending fundraising emails, then you’re losing money to spam. email fundraising deliverability infographicThe question then, is how much + why?

Spam 206

10 Ways to Use Social Media to Grow Your Nonprofit Email List

J Campbell Social Marketing

They are your website, your email list, and your social media platform(s). Having an engaged and active email list is so much more powerful and beneficial for your nonprofit than having 10,000 Facebook followers or 500 Twitter followers. Make sure they link to your email sign-up URL.

List 217

The 6 Most Important Email Series for Nonprofit Marketing

EveryAction

An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. It can also be called a drip campaign, email workflow, or branching email campaign.

Email 285

Email Merge Secret

A Small Change

We all use email and receive way to many mass emails. We have become experts at figuring out what is an email we need to read and what we can delete right away. Use Word and do an email merge.

Email 157

5 Quick Ways to Improve Your Nonprofit Email Newsletter

J Campbell Social Marketing

I receive a lot of email newsletters – from nonprofit organizations, from businesses and from consultants. In recent months, I dramatically pruned by email subscriptions. This is a lot different than the once-per-day flash sale emails from Banana Republic.

Show Your Nonprofit’s Email Newsletter Some Love

Kivi's Nonprofit Communications Blog

Do you think your email newsletter stinks? Your organization’s email newsletter has the potential to be a communications powerhouse! You just need to know the strategies, tactics, and design options that make awesome email newsletters. Kivi will show you all of that and more during our next webinar series: Creating Awesome Nonprofit Email Newsletters Two-Part Webinar Series with Kivi Leroux Miller February 19th and 21st, 2018 1:00 p.m.

Keep Better Contact Records with the Personal Email to Notes Feature

EveryAction

With the personal email to notes feature, fundraisers can easily document their email conversations with donors. This feature will help you better track your email conversations with supporters, so that you have a full 360-degree view of engagements without any extra clicks.

Your Deal With Email Subscribers: Part 1

Getting Attention

Pay attention to this fresh approach to creating the most effective email campaigns possible. 2) They give us permission to email them in exchange for respect, and targeted content they value. This email engagement pyramid is a useful framework for keeping up your end of the deal.

Email 247

How Much Email is TOO Much Email?

Non Profit Marketing 360

A market research report from Click Z , an online e-marketing site, finds that 97 percent of consumers check their email at least once daily. ” If you know your readership and speak to their interests consistently, your emails are welcomed. (Photo credit: Wikipedia).

Email 141

Why You Should Implement an Automated Email Welcome Series for New Donors

Kivi's Nonprofit Communications Blog

Katelyn Baughan created an automated welcome series for The Children’s Inn at NIH that nurtured new donors over time instead of throwing them into regular email marketing. If you want your nonprofit to develop a loyal donor base, expand your reach, and drive donations, email marketing is key.

Reactivate Your Email List (Case Study)

Getting Attention

I’m Online Director at the Union of Concerned Scientists, and we were faced with a real challenge—how to re-engage the many folks who were not reading or acting on our emails. That “inactive” segment turned out to be about 25% of our deliverable email file. Next, we set up a three-part series of emails to try to re-engage those inactive people: 1. Initial email. Second email (if recipient doesn’t click on first email).

Proof Point #2: Email Subject Line Length Matters, SOMETIMES

Getting Attention

Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails. The best email subject lines are short [50 characters or less]…and provide the reader with a reason to explore your message further. email reader].

Email 268

3 Simple Tips for Nonprofits to Win at Email in 2020 [Guest Post]

EveryAction

So naturally when we asked Chris Tuttle to predict the future of email, we were hoping for at best a rough guess. There's no wild fantasies of email projected onto silly transparent screens in this post (I'm looking at you, minority report ) - just great advice we'd all do well to follow.

Email 264

My Favorite Post-Sandy Email

Kivi's Nonprofit Communications Blog

I received lots of post-Sandy email from nonprofits, with content all over the map, from direct pleas for assistance for those affected, to educational and advocacy emails tying severe weather to climate change. Here’s why I love this email: It’s very timely.

Email 252

5 Tips for Better Nonprofit Fundraising Emails

EveryAction

One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning. We are sending and receiving more fundraising emails than ever before, all vying for the attention of supporters to act on behalf of our cause. Unfortunately, it’s difficult for your audience to differentiate your messages from the numerous emails that flood their inboxes each day, especially if your mass mailings are labeled as junk and relegated to the black hole of the spam folder.

Email 162