Do email open rates matter?

iMarketSmart

Look, many browsers automatically open emails these days. Instead of asking about open rates, you should be asking more important questions such as: Do our donors engage with our emails? Don’t let anyone tell you email open rates matter. The post Do email open rates matter?

Are Nonprofits Using Common Email Engagement Tactics?

Kivi's Nonprofit Communications Blog

We just wrapped up our new webinar on managing a healthy email list and re-engaging the unengaged on your list. The unengaged would be people who haven’t opened an email in a certain amount of time, like 6 months or a year. Next, I asked about sending re-engagement emails.

Writing (and Testing) Great Nonprofit Emails

EveryAction

Crafting smart and effective emails can be challenging. Every list is different and there is no one-size-fits-all approach to writing effective emails. Once you've got something drafted, take the time to test your emails. Writing Effective Emails. Before you write your email, set your primary intention. That intention will help keep your email focused. One Email = One Idea. Pick one idea for your email and stick with it. Testing Your Emails.

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Email as a Fundraising Tool – Episode 4

iMarketSmart

Learn how to use email in a way donors love, how to use it to track engagement, some pitfalls to avoid, and much more. The post Email as a Fundraising Tool – Episode 4 appeared first on MarketSmart, LLC |.

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Best Practices for Your Email Unsubscribe Page

Kivi's Nonprofit Communications Blog

It’s no fun when someone unsubscribes from your email list. it’s actually much better for your sender reputation to have them unsubscribe than it is for them to never open another email or even worse, to hit the spam button. Can you offer to email less?

8 Great Ways to End Emails or Letters

iMarketSmart

So here are some great ways to end emails you send to donors: 1. What are your favorite ways to end your emails? > 4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing. >> >> 7 Awesome Emails to Inspire Your Year-End Campaigns.

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When to Stop Snail Mailing and Emailing People, Part I

Kivi's Nonprofit Communications Blog

If email engagement is the goal (see last week’s posts here and here on why that is) and snail mail keeps getting more expensive, it makes sense in both channels to more carefully manage who is on your mailing lists so you only send to people who may actually consume that content, right? That means that you need to decide when you will STOP emailing and snail mailing people and remove them from your active lists. It varies significantly between email and print.

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6 Reasons to Rethink Your Email Newsletter

EveryAction

Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene. With major organizations and political campaigns adopting a more direct, targeted email donation ask, it can be intimidating to keep up with emerging trends.

Keep Better Contact Records with the Personal Email to Notes Feature

EveryAction

With the personal email to notes feature, fundraisers can easily document their email conversations with donors. This feature will help you better track your email conversations with supporters, so that you have a full 360-degree view of engagements without any extra clicks.

5 Expert Opinions on the Future of Email Fundraising

EveryAction

Email isn’t dead. nonprofit email fundraising nonprofit technology guest post

10 Email Resolutions for the New Year

EveryAction

Whether it’s emailing your supporters, re-engaging lapsed donors, or soliciting donations - all nonprofits rely on good emails. While we’re all guilty of making some email mistakes (too long of a subject line, multiple asks in one email) we’re always looking for ways to improve. In that spirit, we’ve put together 10 ways you can improve your email program this year. Anyone can send emails but the key to having a great email program: high deliverability rate.

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Five Signs You Should Double Opt-In Your Emails

EveryAction

Building out an email list is a science; each factor from your subject line to the length of your email body, to the timing of your send can contribute to your list growth. Confirmed-opt ins, also known as double-opt ins are an increasingly popular tool among email strategists.

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Worry Less about Spam Blocking and More about Email Engagement, Part II

Kivi's Nonprofit Communications Blog

On Tuesday, I shared with you the “new” metrics for email engagement , which include whether your emails are read before they are deleted and whether people are replying to or forwarding them. The New Email Metric You Might Want to Try.

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New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? email deliverability data

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4 Ways To Grow Your Email List With Instagram

J Campbell Social Marketing

Did you know that nonprofits can also use Instagram to build their email subscribers? In my newest webinar with CharityHowTo, I go through dozens of simple ways that nonprofits can build their email lists using their website and social media.

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Your Deal With Email Subscribers: Part 1

Getting Attention

Pay attention to this fresh approach to creating the most effective email campaigns possible. 2) They give us permission to email them in exchange for respect, and targeted content they value. This email engagement pyramid is a useful framework for keeping up your end of the deal.

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Proof Point #2: Email Subject Line Length Matters, SOMETIMES

Getting Attention

Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails. The best email subject lines are short [50 characters or less]…and provide the reader with a reason to explore your message further. email reader].

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Reactivate Your Email List (Case Study)

Getting Attention

I’m Online Director at the Union of Concerned Scientists, and we were faced with a real challenge—how to re-engage the many folks who were not reading or acting on our emails. That “inactive” segment turned out to be about 25% of our deliverable email file. Next, we set up a three-part series of emails to try to re-engage those inactive people: 1. Initial email. Second email (if recipient doesn’t click on first email).

Worry Less about Spam Blocking and More about Email Engagement, Part I

Kivi's Nonprofit Communications Blog

But much more important algorithm changes are underway elsewhere: Email inbox providers like Gmail, Outlook and Yahoo have been changing the algorithms that decide which emails get delivered and to whom. On email, engagement used to mean just opens and clicks.

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Email Metrics – Explained!

Kivi's Nonprofit Communications Blog

You don’t have to have a math degree in order to make sense of your email metrics. Find out which metrics you need to be tracking and how to do it in this free download: Email Metrics Explained.

3 Shocking Statistics from the 2015 Nonprofit Email Deliverability Study

EveryAction

Nonprofits have never had a more powerful fundraising tool than they now have in email , but there''s a growing concern that they might be ignoring one of the most important metrics for a successful online fundraising program. email fundraising deliverability

The Downside of Personalized Emails

Kivi's Nonprofit Communications Blog

You absolutely need to include contact information in your emails (and other forms of communication). Including a first name in your email subject lines and greetings instantly personalizes your message and warms the reader to its content. It’s an email marketing best practice.

7 things about email subject lines that will help you save the world

iMarketSmart

Firstly, email subject lines are actually headlines. Think about this the next time you write an email to your supporters because your subject line is actually your headline. Here are some things I’ve learned that work well in email subject lines.

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10 Ways to Use Social Media to Grow Your Nonprofit Email List

J Campbell Social Marketing

They are your website, your email list, and your social media platform(s). Having an engaged and active email list is so much more powerful and beneficial for your nonprofit than having 10,000 Facebook followers or 500 Twitter followers. Make sure they link to your email sign-up URL.

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Email Welcome Magic: Huge Opportunity, Here’s How

Getting Attention

Congratulations, you’ve got a new email subscriber who’s interested in your cause and impact. Now’s the time to introduce them to your nonprofit with an email welcome series. Instead, do it right with a three-part email welcome series. Email 2: The Engagement.

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3 Steps to Revive Your Email List

Getting Attention

The Union of Concerned Scientists (UCS), where I’m Director of Engagement, faced a daunting challenge a couple of years ago: How to re-engage the many folks who were not reading or acting on our emails. We segmented the “inactive” people on our list (initially, this group was about 25% of our deliverable email file). We excluded them from “regular” email campaigns and messages. 2) Second email (if recipient doesn’t click on the initial email).

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2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands

EveryAction

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. Why analyze email deliverability? billion emails last year alone. email fundraising deliverability

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Get Your Email Read

Getting Attention

Despite shifting online trends, such as growing social media platforms and the rapid growth of text messaging, email should still play a vital role in your communication strategy. Should you send newsletters or emails? How should you segment your list, and how often should you email? Segment your list based on behavior—For example, resend emails to people who didn’t open it the first time (changing the subject line). Link emails to what’s top of mind.

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10 (Totally Awesome) Email Newsletters for Nonprofit Professionals

EveryAction

email CultureYou know that person in the office who seems to hear about everything first? The one who’s always reading something interesting, always has the best links to send, and knows about all the new trends before you’ve even made sense of the old ones?

Improve Email Results: #16NTC Takeways

Getting Attention

Use these insights from The Future of Email: From 2016 to 2026 to shape campaigns that motivate action despite the clamor of our multi-channel world: Email Still Important but Can’t Stand Alone. Email is no longer the loudest voice, but one voice in a chorus – @DH_Cohen #16NTCemailtrends. Email remains the ultimate push notification. To get people’s attention on email, you need to give them that content in lots of other places, too.

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Find Your Frequent Email Readers Using Excel

Kivi's Nonprofit Communications Blog

I thought that was a better measure of email engagement than simply looking at open or click rates. 1) MailChimp allows you to go to the email report and view all sorts of data about the email: who did you send to, who opened, who clicked, who didn’t open, etc.

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Most fundraisers use email the wrong way

iMarketSmart

Sadly most fundraisers are using email the wrong way. Email should NOT be used primarily for fundraising. Think of an email to a donor as you would an email to your friend. Would you only ask for money from a friend in every email? I wish fundraisers would finally learn to stop “blasting” and “start engaging” Too many treat email like the button they press to get money out of an ATM.

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Learning About Email at #15NTC

Kivi's Nonprofit Communications Blog

Email is always a hot topic for you, so I decided to focus on that one day and I learned some great stuff! Avoiding the 5 Most Common Mistakes in Responsive Email Design. How do your emails look on different smartphones or tablets? The Science of Email Deliverability.

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Email

Marketing for Nonprofits

I''ve been thinking about email marketing lately. (I Slow news day. :) Raising money via email is still the primary way to raise money online. Acquire email addresses! I''m a big fan of "1 email, 1 ask." Design a good email.

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Don’t Forget About Email

SocialButterfly

How can email be used as a health intervention? While we continue to advance the science behind social, don’t forget about email (and search for that matter). For today, let’s look at email. Email at Work. Email triggers action. Email Is Not Dead.

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How to Maintain a Healthy Email List and Re-Engage Your Community

Kivi's Nonprofit Communications Blog

Maintaining a healthy email list is essential to running an effective email marketing or fundraising program. Join us TOMORROW for a BRAND NEW WEBINAR that will show you how to do all of that and more: Beyond Opens and Clicks: Maintaining a Healthy Email List and Re-Engaging Your Community. Join me for this BRAND NEW 60-minute webinar and learn: What Changes in Email Deliverability Affect Your List Management Strategies.

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Get Your Emails Read & Acted On—Gmail +

Getting Attention

In case you haven’t heard, Google is now automatically filtering Gmail users’ email messages to pre-defined content tabs. They’re sending emails from friends and family to the Primary Inbox (where we’re used to looking all the time), and sending most e-newsletters and other emails from organizations (including the Getting Attention blog and e-news) to the new (secondary by default) Promotions tab.

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Make Your Nonprofit Website an Email Capturing Machine

Getting Attention

Email is dead. No one reads their email anymore.”. Email is one of the most powerful tools available. In fact, every organization (including yours), regardless of its size or mission, can do great things with an email list. Email is dead! I love social media almost as much as I love email. a replacement for email marketing. Email and social media are complementary and they should *both* be in your nonprofit’s toolkit.

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What Does Spam Do to your Email Fundraising? [INFOGRAPHIC]

EveryAction

If you’re sending fundraising emails, then you’re losing money to spam. email fundraising deliverability infographicThe question then, is how much + why?

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The 6 Most Important Email Series for Nonprofit Marketing

EveryAction

An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. It can also be called a drip campaign, email workflow, or branching email campaign.

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Test with email first.

iMarketSmart

Considering the cost savings, isn’t it time to test with email first? VS. Email and landing page lead generation campaign: Strategy/Copy/Design/HTML Code, Test and blast.

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Email Merge Secret

A Small Change

We all use email and receive way to many mass emails. We have become experts at figuring out what is an email we need to read and what we can delete right away. Use Word and do an email merge.

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3 big reasons why email open rates don’t matter (and what you should measure instead)

iMarketSmart

She was showing off her firm’s marketing emails. They don’t account for the effectiveness (or ineffectiveness) of email marketing. Some people call email open rates empty metrics. Email open rates are faulty and useless! First, a short story.