Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Annual email list churn, the number of email addresses that go bad, was 19%. (M+R).

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How Mature Is Your Email Marketing Program?

Kivi's Nonprofit Communications Blog

I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. Marketers have the most strategic — or mature — processes in place for list building and list hygiene maintenance.

Why Email? Reasons to Love Email Marketing

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With the right email marketing service, like EmailNow , you can create powerful, effective branded messages that get the results you want. You may have heard that "email is dead," but here are 5 reasons why you should be using email marketing to stay in touch with your audience: . 95% of all adults have at least one email address and 93% of those subscribe to at least one email marketing list. Commercial email returned $42.08

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Mobile Money

The Agitator

Don't Miss these Posts email marketing fundraising media usage mobile advocacy nonprofits pew internet project researchPew Internet Research recently asked a variety of pundits how they saw the future in terms of consumers paying for purchases via mobile devices such as smartphones. They cite comScore reporting that 38% of smartphone users have used their cell phone to make a purchase of some kind.

New FREE e-Book on Email Marketing for You!

Marketing for Nonprofits

Want to save money on your print newsletter? Start an email newsletter today! Download this e-book - From Print to Email: Take Your Newsletter on an Epic Journey , by Kivi Leroux Miller of Nonprofit Marketing Guide , sponsored by Network for Good. email marketing e-newsletters Kivi Leroux MillerWant to provide your constituents with instant updates on your work? Want to help save the planet?

We Need To Raise More Money Online!

The Agitator

The corner office has spoken: “We need to raise more money online. Make our fundraising emails ‘mobile friendly’ 2. Personally, I would probably look at my email fundraising first, and make sure we were delivering our appeals in a mobile-friendly way. email marketing online fundraising online video premium Get on it!” ” Oh my … what to do?! Here are three choices the pressured online fundraiser might consider … 1.

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Facebook Versus Real Money

The Agitator

And if you take file size up a few notches, to 100,000 or 300,000, it would seem that there’s really big money to be made with this tool. In any event, where do you think more of your mind share should be spent … examining a tool that might lift your direct mail (and even email) fundraising revenue by 3% or 6%, at negligible cost; or trying to squeeze another dollar out of your Facebook friends?

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So, How Did They Get Their Money?

The Agitator

With the election over, ‘all’ you need to compete with now is disaster aftermath and (if you’re an online fundraiser) the unrelenting torrent of retail e-marketing (already underway) that marks the Christmas season and grows each year. 50% donated online or via email. 57% of Democratic campaign donors have contributed online or via email, compared with 34% of Republican donors. OK, it’s over. Time in the US for fundraisers to get back to work.

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Phoning In The Content And The Money

The Agitator

Remember how cameras used to be banned from concerts and other events where content was assumed to be controlled (to protect IP and create marketing. communications email marketing media usage online fundraising online publishing online video pew internet project social networking premium Digital world monitor comScore has released the latest figures on smartphone ownership in the US. As of October, 149.2 million people in the US owned a smartphone, representing 62.5%

13 Secrets of Holiday Fundraising Online | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

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Tis the season for email marketing. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. Provide a warm welcome - an orientation email is a nice idea!

When to Stop Snail Mailing and Emailing People, Part I

Kivi's Nonprofit Communications Blog

If email engagement is the goal (see last week’s posts here and here on why that is) and snail mail keeps getting more expensive, it makes sense in both channels to more carefully manage who is on your mailing lists so you only send to people who may actually consume that content, right? That means that you need to decide when you will STOP emailing and snail mailing people and remove them from your active lists. It varies significantly between email and print.

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No Money On The First Date

The Agitator

Marketing maven Seth Godin wrote The First Transaction , an interesting post about the need for cultivation to precede any ask for money. We can connect, transfer knowledge, engage in a way that builds trust… all of these things make it more likely that I’ll trust you enough to send you some money one day. But send you money on the first date?

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Getting that second donation-interview with Melinda Snow Olson

Wild Woman Fundraising

Melinda Snow Olson has been a marketing executive, small business owner, top-of-her-class MBA, university strategy instructor, and marketing process consultant. Why left-brained marketing? What is your background in email marketing?

How NOT to write a letter to your supporter community

iMarketSmart

Learn how to write appeal letters to major donors that raise money. Here’s an old letter from my alma mater. In 2012 they achieved their goal and raised $1 billion but, in my humble opinion, they failed miserably. .

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9 simple pointers for writing better emails and letters to your donors

iMarketSmart

Recommendations: >> How to write letters that raise money. >> How NOT to write a letter to your supporter community. The post 9 simple pointers for writing better emails and letters to your donors appeared first on MarketSmart | . I failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s. But my ability to read, comprehend and recapitulate the institution’s business lessons was not so good.

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Newsletter: Newsjacking for Causes ; How Businesses Can Raise Money from the Stage ; Marketing Channels with Highest ROI

Selfish Giving

Newsjacking: 6 Tips to Help Your Branded Content Use the News Finally, I’ve devoted a whole PInterest board to examples of newsjacking and “causejacking” (When you ride the wave of a breaking story to raise money!) Marketing your cause 1. Marketers agree. Email Address.

Money and Marketing - Part 1

Mission Paradox Blog

I want to give you a look at some of the information I send out to people who get my email newsletter.  Money and Marketing - Part 1. Let's consider the role that money plays in marketing.    There is an inverse relationship between time and money.   The means that the less time you have to market art, the more money you need to promote the work.    If you are low on money, give yourself more time. 

Amazon Launches AmazonSmile - A Fundraising Mechanism for Nonprofits to Raise Money from Amazon's Customers Through Customers' Purchases

Seeking Grant Money Today

However, according to Amazon''s website , "Organizations may not promote AmazonSmile by using any offline marketing channels such as print newsletters, direct mail, flyers, etc. Organizations may use email advertising to spread the word, however, there are email restrictions for charities with headquarters in certain states. "AmazonSmile is a simple and automatic way for you to support your favorite charitable organization every time you shop, at no cost to you.

More Words from the Wise

Non Profit Marketing 360

This month I had terrific conversations with three movers and shakers in the nonprofit marketing world – and you can read the results. The interviews were posted in the Nonprofit Marketing 360 blog. Notable quote: “There’s a ton more money that could be made in philanthropy if we just stopped doing that bad practice [not being donor-centered].

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How to market the Charitable IRA Rollover?

iMarketSmart

Donors over 70 1/2 that have retirement accounts must take a certain amount of money out each year. We’re marketers, not tax advisors at MarketSmart. But this post is about marketing. And marketing is about keeping it simple and motivating people to act.

Name A Roach

The Agitator

I once had to raise money for a far-flung conservation program seeking to restore habitat for endangered species. Don't Miss these Posts You Deserve a Raise creativity email marketing online fundraising

13 Tips for Raising Money Online | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Tis the season for email marketing. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. Make the "Ask" the main message in your email.

Facebook Is Not For Fundraising

The Agitator

He said that direct mail and email fundraising were the better tools for actually asking for money from established donors. Tags: Don't Miss these Posts email marketing legacy marketing loyalty nonprofit management nonprofits online fundraising online publishing planned giving social networking That got your attention, huh?!

Can’t Fight The Demographics

The Agitator

Yesterday, in the course of making some comments about raising money from Boomers , I published this chart estimating the number of individuals in each cohort prepared by The Boomer Project. Nonprofits must devote some energy and resources to new marketing channels and their users.

Learning From Retail Email

The Agitator

If your nonprofit is raising much money online, you’re probably doing it via "old-fashioned" email campaigns, not social media (yet). And if that’s true, here’s a blog you might want to follow … The Retail Email Blog. Written by Chad White at email marketing firm Smith-Harmon, this blog tracks email marketing campaigns of some 100 online retailers.

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Convio’s 2010 Online Benchmarks

The Agitator

The data is drawn from the nearly 600 nonprofits that used the Convio Online Marketing platform in 2009 and 2010. billion online in 2010 and have over 171 million email addresses. to $91.94); Median growth rate in online giving was 20%, with 79% of organizations raising more money in 2010 than 2009; and, Click-through rates on fundraising appeals was 1.76%, with response rates at 0.16%.

Online ‘Fundraising’ A Misnomer?

The Agitator

Citing Smart Insights Digital Marketing blog, Jeff says it takes: 3 seconds to get their attention with your subject line and the from line. That’s leaving a lot of money on the table, however you regard the lost transaction! direct mail Don't Miss these Posts email marketing fundraising marketing metrics online fundraising

5 Signs You're Not Ready for Social Media

Marketing for Nonprofits

Your email list is under 10K names. You're email client is Constant Contact or worse - Outlook! Don't invest in a social media presence or strategy UNTIL you optimize your website and email list. No one in your organization has "Communications" in their title.

2012 Year End Giving Begins Now!

The Agitator

email subject lines and use of URLs in mail packages) to close (e.g. While the largest chunk of online giving still occurs at year-end, you’ll be leaving a lot of money on the table during the year, starting with your first online appeal of 2012, if you don’t attend to these learnings right now. Don't Miss these Posts donor retention DonorVoice email marketing fundraising loyalty nonprofit management nonprofits online fundraising

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Another Online Fundraising Benchmark Study

The Agitator

Interesting factoids from M&R: Median email list growth for 2010 was 20%; Annual email list churn is 18% (including 8% Unsubscribes); Average study participant sent 3.6 With the single exception of environmental groups, all other sectors raise a majority of their online revenue from online sources other than email appeals. Most striking is the health sector, where only 7% of online income comes from email appeals.

What To Do With Non-Responders

The Agitator

I was reading this article from Email Insider about how to deal with email non-responders. The author works at Acxiom, a gigantic database marketing outfit. Essentially this guy seems to be saying … Look, it’s cheaper to just keep emailing them than it is to figure out any kind of suppression strategy for non-responders. Maybe marketers who don’t care about their brand can get away with it. You do source your email sign-ups, don’t you?!

8 Tips for Email Fundraising | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Tis the season for email marketing. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. People are drowning in email.

Mixed Links for Nonprofit Communicators – March 22, 2019

Kivi's Nonprofit Communications Blog

Are you ready for this week’s best articles, posts, tips, and more from around the world of marketing and fundraising. This week we are talking crowdfunding, making your Form 990 work for you, as well as email and content marketing stats. Venkman’s.

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Silver Lining

The Agitator

This stuff is becoming real as the hype from a decade ago transforms itself into serious money. Tags: Don't Miss these Posts email marketing fundraising nonprofits online fundraising The stats on giving released over the past few weeks haven’t been anything to write home about. By and large giving is flat and in some sectors – health care, arts and culture – the data are downright nasty for these sectors, which are clearly hurting.

Email And Donor Relationships

The Agitator

We all know email as the workhorse of online fundraising. But what about email as a relationship and loyalty building tool? Writing in Email Insider , Loren McDonald at Silverpop, an online marketing agency, offers some interesting examples of commercial email approaches that are not aimed directly at sales, although in some examples that objective clearly lurks in the background.

April Action: Google Analytics, Social Media Strategies, and Growing Your Email List

Kivi's Nonprofit Communications Blog

Here’s what’s happening this month at Nonprofit Marketing Guide: Online Training: April 4: Using Google Analytics to Grow and Engage Your Email List Learn how to use Google Analytics to boost your email marketing.

Online Fundraising Mistakes

The Agitator

Focus too much on asking for money. Tags: Don't Miss these Posts communications copywriting database marketing direct mail direct marketing email marketing fundraising nonprofits online advocacy online fundraising Fundraising Success just ran this article, 3 Common Online Fundraising Mistakes (and How to Avoid Them ) , featuring the views of Thomas Gensemer at Blue State Digital. As Gensemer sees it, the three mistakes are: Treat it like direct mail.

Excellent Online Fundraising Advice

The Agitator

Unfortunately, a DonateNow button is not filled with donor-attracting potion and social networks aren’t magical money machines. They don’t work without great messaging, compelling engagement and marketing savvy. And I would say the greatest insights she offers are about marketing — what makes for great messaging and compelling engagement.

A Few Good Examples of Widgets for Nonprofits | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Tis the season for email marketing. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. We can help.

Accept Online Donations | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Tis the season for email marketing. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. We can help.

4 Ways to Attract Donors Online | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Tis the season for email marketing. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. We can help.

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Haiti Fundraising Aftermath

The Agitator

A year ago, Bryan Miller at Giving in a digital world made an online contribution to each of ten UK charities raising money to assist earthquake relief efforts in Haiti. Don't Miss these Posts You Deserve a Raise communications database marketing direct mail direct marketing email marketing fundraising nonprofits online fundraising

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Now Email Is Dead Too

The Agitator

Now email is dead. At least that’s the POV presented by Jessica Vascellaro in a Wall Street Journal article, Why Email No Longer Rules , published last month. She begins: "Email has had a good run as king of communications. " The article has kicked up a storm of controversy in marketing circles, with most commentators saying Ms Vascellaro is simply flat wrong (see Fast Company , TechBlog ). First, direct mail was dead.

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