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Revealed! The Secret Ingredient For Email Marketing

The Agitator

According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. Weekends!

Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Email Lists. The average unsubscribe rate from a single email was 0.19%. (M+R).

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Five Ways to Integrate Email Marketing and Facebook

Getting Attention

A big welcome to our new guest blogger John Haydon, who advises nonprofits on new media marketing strategy. Make messaging the same.

8 Great Ways to End Emails or Letters

iMarketSmart

So here are some great ways to end emails you send to donors: 1. What are your favorite ways to end your emails? Whew! Related Posts. >

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A Simple Strategy for Running an Email Marketing Test

Fundraising 123

As a busy organization, it''s rare that you have time to even think about testing your nonprofit email marketing. But what if running an email marketing test didn''t need to take a ton of time? Experiment with CTAs: The call to action (CTA), is one of the most important parts of any email. It''s really that simple.

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What age group responds to planned giving email marketing most?

iMarketSmart

We sent out about 300,000 emails over the course of the year and generated about 3,500 requests for information. Among the requests, many asked us to email the information to them. We took those emails and appended age data to them. Only a certain percentage of those emails had age data available. Time to think again?

ABCs Of Email Marketing

The Agitator

This one from Email Insider — The ABCs Of Email Marketing – didn’t disappoint me. Email is also a very personal channel. Email is a quick-to-market channel, so you should seize moments that present themselves as opportune. 20 more for email fundraisers to check out. J ump at Moments.

5 Quick Ways to Improve Your Nonprofit Email Newsletter

J Campbell Social Marketing

I receive a lot of email newsletters – from nonprofit organizations, from businesses and from consultants. 1) Make it mobile friendly.

Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

J Campbell Social Marketing

Some of the more interesting findings: Email continues to account for about a third of online fundraising revenue. ” (YES!). No, really.

30 Questions on Nonprofit Email Marketing. What’s Yours?

Kivi's Nonprofit Communications Blog

What questions do you have about nonprofit email marketing? Now I just need the questions! Got one? Like other questions too.

7 things about email subject lines that will help you save the world

iMarketSmart

Firstly, email subject lines are actually headlines. Here are some things I’ve learned that work well in email subject lines.

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How Mature Is Your Email Marketing Program?

Kivi's Nonprofit Communications Blog

I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. ”).

9 simple pointers for writing better emails and letters to your donors

iMarketSmart

The post 9 simple pointers for writing better emails and letters to your donors appeared first on MarketSmart | . I failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s. But my ability to read, comprehend and recapitulate the institution’s business lessons was not so good.

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New FREE e-Book on Email Marketing for You!

Marketing for Nonprofits

Start an email newsletter today! Download this e-book - From Print to Email: Take Your Newsletter on an Epic Journey , by Kivi Leroux Miller of Nonprofit Marketing Guide , sponsored by Network for Good. email marketing e-newsletters Kivi Leroux MillerWant to save money on your print newsletter? Happy communicating!

How NOT to write a letter to your supporter community

iMarketSmart

Here’s an old letter from my alma mater. Here’s why: It’s boring. It lacks emotion. It fails to tell a story. way too much).

Great Marketing Jobs at Nonprofit Orgs

Getting Attention

Associate Director of Email Marketing , NARAL Pro Choice America (Washington, DC). Communications & Marketing Coordinator , Tuesday’s Children (Manhasset, NY). Digital Marketing Specialist , Southern Poverty Law Center (Montgomery, AL). Marketing Manager , Jackson River (Washington, DC). Scottsdale, AZ).

3 big reasons why email open rates don’t matter (and what you should measure instead)

iMarketSmart

She was showing off her firm’s marketing emails. No smart marketer cares about them. First, a short story. 17% open rate.

Marketers from Mars

The Agitator

I just read this report from ExactTarget — Marketers from Mars — which underscored for me how marketers, including fundraisers, can get too far out in front of their audiences. The report makes many comparisons about marketers’ use of social media versus consumers. ” That’s a sound warning.

3 reasons to run an OPT-OUT campaign

iMarketSmart

That’s why helping people change their preferences and/or helping them opt-out of receiving emails could be a really good thing. You care.

5 pieces of advice for nonprofit communicators who want to rock their marketing in 2017

J Campbell Social Marketing

This past year was certainly an explosive one for digital marketing and online fundraising. And what’s the game in nonprofit marketing?

How to Prevent the New Gmail Inbox From Hiding Your Emails

J Campbell Social Marketing

Recently, I was forced to change my email inbox. Enough about me and my email OCD. The email went like this: Hi friends, . Tweet.

Nonprofit Marketing Team Roles and Tasks – Who Does What?

Kivi's Nonprofit Communications Blog

Chief Marketing Officer or Marketing Manager –Ties all marketing activity back to organizational goals. list bait).

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2 big reasons why email open rates are meaningless and 3 things you should track instead

iMarketSmart

I keep hearing so-called planned giving experts congratulate themselves for getting phenomenal open rates from their e-blasts even though email open rates don’t matter whatsoever. Here are 2 huge reasons why email open rates are meaningless. Outlook, for instance, has a preview pane that records emails as “opened.”

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Kivi is also doing a free webinar for Bloomerang on March 17th called How to Write an Email Newsletter That Doesn’t Suck. Happy Friday!

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Great Opportunities for Nonprofit Marketers: Movin’ Up Monday

Getting Attention

Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities.

To-Die-For Nonprofit Marketing Jobs: Monday Matters

Getting Attention

Post YOUR open nonprofit marketing and communications positions here. Communications and Marketing Manager Community Food Centres Canada (Toronto, ONT). Digital Marketing Coordinator Communities Foundation of Texas (Dallas, TX). Director of Communications, Marketing and Appeals Cambridge in America. New York, NY).

Great Nonprofit Marketing Jobs—Movin’ Up Monday

Getting Attention

Please post your open nonprofit marketing positions here. Communications Director , Digital Director , Email Marketing Assistant and Web Designer , Center for American Progress (Washington DC). Communications/Marketing Intern , League of Women Voters (St. Kids Marketing Coordinator , PETA (Los Angeles, CA). WebRep.

DC 56

Mobile Marketing

The Agitator

Marketers (maybe more accurately, market researchers) love to create new consumer segments to spin theories about. communications demographic trends email marketing media usage mobile advocacy online fundraising online publishing research social networking premium

Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Read the first three marketing strategies below, then join us next week for the final three. Send Great Emails. Email activity.

Virtual Reality and Nonprofit Marketing – A New Way to Engage Donors

J Campbell Social Marketing

Marketing for the nonprofit sector has different end goals than marketing for business. Guest blog by H. James, MBA.

Ghana 56

How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

J Campbell Social Marketing

4) Heather Jackson – Email Marketing for Success: Simple & Effective Strategies. SEO and YouTube marketing are key.

Ads 26

We’re Sorry Ben!

The Agitator

accountability communications Don''t Miss these Posts email marketing loyalty nonprofit management online activism online advocacy premium

What Is Integrated Marketing?

The Agitator

Integrated marketing. Here’s a definition offered by Convio’s Chief Technology Officer, Dave Hart: “In the nonprofit world, true integrated marketing is centered around the concept of having a comprehensive view of the constituent. Is integrated marketing worth the effort? But exactly what do we mean?

Direct Mail Hanging In

The Agitator

Email had the highest ROI (28.5), compared with 7.00 Even so, direct mail pulls a better overall response than digital channels.

The top 3 kinds of emails your donors actually want to receive from you?

iMarketSmart

Marketing Sherpa frequently delivers fantastic research right to your inbox for free (if you sign up for it). link].

Heads-Up for Year-End Email

The Agitator

A good part of the email-marketing world has been in a dither scrambling for ways to keep their messages in front of Gmail subscribers.

Declining Email Read Rates

The Agitator

Here’s another troublesome trend line to add to falling retention and acquisition rates — falling email read rates.

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Reality Check: Why You Need an Online Marketing Strategy

Kivi's Nonprofit Communications Blog

Today’s reality check is on why you need an online marketing strategy, in addition to a print strategy. All age groups use email.

Freebies – The First 100 Days of Your Nonprofit Marketing Job

Kivi's Nonprofit Communications Blog

This week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that are all FREE. Happy Holidays! Great!

Meet Your Email Competition

The Agitator

It’s not bad enough that every nonprofit you compete with for funds is badgering your donors with email appeals. The advice given.