Mass marketing, relationships and trust.

iMarketSmart

One-to-many marketing/fundraising relationships are the same as personal relationships. But, if you send spammy emails and direct mailers that are impersonal, irrelevant, interruptive, and annoying, your supporters won’t trust you or your employer.

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30 Questions on Nonprofit Email Marketing. What’s Yours?

Kivi's Nonprofit Communications Blog

What questions do you have about nonprofit email marketing? On April 5, 2017 from 1:00 – 2:00 pm Eastern, I’ll answer 30 questions on nonprofit email marketing in 30 minutes during our next free webinar (registration link coming soon!).

Your Email Marketing and E-News Questions…Answered! [FREE WEBINAR]

Kivi's Nonprofit Communications Blog

You have questions about how to use email to engage your supporters. During our FREE WEBINAR next week, Kivi will answer: 30 Email Marketing Questions in 30 Minutes. Kivi has answers. Wednesday, April 5, 2017. 1:00 p.m. ET (10:00 a.m. Pacific).

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Revealed! The Secret Ingredient For Email Marketing

The Agitator

According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. Communications Integrated fundraising and marketing Media usage / trends Online fundraising and marketing premiumThe secret ingredient? Weekends!

Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Annual email list churn, the number of email addresses that go bad, was 19%. (M+R).

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8 Great Ways to End Emails or Letters

iMarketSmart

So here are some great ways to end emails you send to donors: 1. What are your favorite ways to end your emails? > 4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing. >> >> 7 Awesome Emails to Inspire Your Year-End Campaigns.

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Email Marketing Best Practices

The Agitator

Target Marketing is offering a free (registration required) ‘white paper’ on email marketing best practices. Study major email providers policies. You can find additional email marketing intelligence collected by Targeted Marketing here. Don't Miss these Posts email marketingActually, it’s more of a tip sheet, but valuable nonetheless. I’ll preview their 12 tips, but urge you to get the full paper.

Direct Mail vs Email Marketing: The Benefits of Both for Your Nonprofit Clients

Exactask Marketing

Successful nonprofit marketing campaigns include several channels of communication. direct mail Direct Marketing email marketing Marketing

Five Ways to Integrate Email Marketing and Facebook

Getting Attention

A big welcome to our new guest blogger John Haydon, who advises nonprofits on new media marketing strategy. John is the author of Facebook Marketing for Dummies, a contributor to the Huffington Post and an instructor for MarketingProfs University.

A Simple Strategy for Running an Email Marketing Test

Fundraising 123

As a busy organization, it''s rare that you have time to even think about testing your nonprofit email marketing. But what if running an email marketing test didn''t need to take a ton of time? If you test more than one element in the same email, it is challenging (and sometimes impossible) to determine exactly what influenced the response. Experiment with CTAs: The call to action (CTA), is one of the most important parts of any email.

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What age group responds to planned giving email marketing most?

iMarketSmart

We sent out about 300,000 emails over the course of the year and generated about 3,500 requests for information. Among the requests, many asked us to email the information to them. We took those emails and appended age data to them. Only a certain percentage of those emails had age data available. If you want to generate leads and find “hidden” planned gifts, email marketing works.

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32 Email Marketing Tests

The Agitator

I think we can all agree that today’s workhorse of online fundraising is outbound email appeals. If your nonprofit is in that biz, here’s an Email Testing Guide you’ll find helpful. Tags: Don't Miss these Posts direct marketing email marketing online fundraising Any dissenters? It’s from Portland (OR) interactive agency eROI. Their 32 tests cover deliverability, open rates, clickthroughs, conversions and more.

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Let's Get Together! 5 Steps to Combine Your Nonprofit's Social Media and Email Marketing

Fundraising 123

If you''re already using email marketing and social media to promote your nonprofit, it''s important to unite your online communities—giving supporters the opportunity to stay connected with all the stuff you''re doing online and giving you the opportunity to better engage your target audience. The first step to combining your social media and email marketing is making it easy for supporters to sign up for your mailing list or find your social networks directly from your website.

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3 big reasons why email open rates don’t matter (and what you should measure instead)

iMarketSmart

She was showing off her firm’s marketing emails. They don’t account for the effectiveness (or ineffectiveness) of email marketing. No smart marketer cares about them. That’s because she didn’t know a darn thing about effective marketing.

Size Matters. (Especially in Email Marketing)

Marketing for Nonprofits

At my organization, Care2 , we spend our days helping nonprofits of all stripes grow their email lists so that they can acquire new members, donors and advocacy supporters. Here are 4 reasons size matters in email marketing. This cartoon is by Courtney Gibbons. I know.

How to Get Award-Winning Email Engagement as a Nonprofit

Kivi's Nonprofit Communications Blog

When Jen Billow shared with her fellow Communications Director Mentoring Program participants that her organization, the Park City Education Foundation, had received accolades from Constant Contact for their awesome email engagement rates, everyone wanted to know how.

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FREE Email Marketing Guide for You!

Marketing for Nonprofits

My frolleague (friend and colleauge) Kivi Leroux Miller, owner of The Nonprofit Marketing Guide has partnered with the great folks at Network for Good / Fundraising 123 on this new FREE Email Marketing Guide. Choose the right Email Service Provider (ESP). (No,

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5 ways to get your email marketing ready for the holidays

Fundraising 123

Looking for a strong showing in your email results this holiday season? And there's a tremendous opportunity during the year-end months for you to make the most of email marketing. You numbery types might like to know, for example, that email-driven sales were up 11% from 2008 during the 2009 holiday season. Of course, your holiday email goals may not be sales-focused. What do you want your holiday emails to accomplish? Keep your emails social.

New Webinar on Email Marketing for You!

Marketing for Nonprofits

I’m super pleased to announce that registration is now open for Step Up Your Email Marketing , our 4-part webinar series in March, with NTEN. blasting) via email Analyze your email marketing results It gets better. This photo is from Somefool.

Excellent Email Marketing Research

Mission Paradox Blog

Click here to access their report   on email marketing metrics.    It has such handy tidbits as: The best time of day to send email (Sunday). The average email open rate (13%). Tags: Marketing comes to us courtesy of MailerMailer.com. And other goodies. So download the PDF and learn something.

Four Tips on How to Use Email Marketing During a Down Economy

Fundraising 123

While the economic news may not be the cheeriest these days, we've got some good news for you about the return you'll get on those email marketing dollars. The smart folks at the DMA (that's the Direct Marketing Association) reported that in 2007, email marketing returned about $48 for every dollar invested, the highest of all the marketing channels out there. On top of being cost-effective, email can help cut costs elsewhere.

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Arts Marketing 101 - Email Marketing

Mission Paradox Blog

  You would get that little AOL voice or hear a ping on your computer and hurry to check your email. Now we have our spam filters kicked up so high that email from our parents hits the "Junk Mail" folder. What about the email that makes it through the filter?    The email that we "asked" to get when we signed up for some mailing list?  people are overwhelmed and deleting more email then ever.   Proof your emails.

I’m Doing a Free Conference Call on Email Marketing - Join Us!

Kivi's Nonprofit Communications Blog

Pacific), I’ll be talking all about the “ Seven Steps to Better Email Fundraising and Communications &# on a free conference call hosted by Network for Good. I also need to hear from you about our next free Nonprofit Marketing Guide webinar.

New FREE e-Book on Email Marketing for You!

Marketing for Nonprofits

Start an email newsletter today! Download this e-book - From Print to Email: Take Your Newsletter on an Epic Journey , by Kivi Leroux Miller of Nonprofit Marketing Guide , sponsored by Network for Good. email marketing e-newsletters Kivi Leroux MillerWant to save money on your print newsletter? Want to provide your constituents with instant updates on your work? Want to help save the planet?

Step Up Your Email Marketing - Register Today!

Marketing for Nonprofits

I've been slogging away (not really) for the past 2 days to create the perfect deck for my portion of Step Up Your Email Marketing - a 4-part webinar series - I am curating (not my word) for NTEN Nonprofit Technology Network. The best part (shouldn't this be at the top of the email?)

7 Questions on Marketing Automation for Nonprofits

EveryAction

I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?". TCW: "What's a common mistake nonprofits make with marketing automation?".

7 things about email subject lines that will help you save the world

iMarketSmart

Firstly, email subject lines are actually headlines. Think about this the next time you write an email to your supporters because your subject line is actually your headline. Here are some things I’ve learned that work well in email subject lines.

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Email as a Fundraising Tool – Episode 4

iMarketSmart

Learn how to use email in a way donors love, how to use it to track engagement, some pitfalls to avoid, and much more. The post Email as a Fundraising Tool – Episode 4 appeared first on MarketSmart, LLC |.

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Last Chance to Register for Evaluating Your Email Marketing for Success!

Marketing for Nonprofits

My company - Triplex Interactive - is hosting Evaluating Your Email Marketing for Success tomorrow (4/2) from 2:00 - 3:00 EST with NTEN. This webinar is the last session in our Step Up Your Email Marketing series.

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3 Things To Do Instead of Facebook Marketing in 2014

J Campbell Social Marketing

Pretty shocking news for nonprofit organizations, especially those with tiny budgets and small staff capacity, who were led to believe that Facebook represents the holy grail of nonprofit marketing. 3 Things Your Nonprofit Can Do Instead of Facebook Marketing.

How NOT to write a letter to your supporter community

iMarketSmart

Here’s an old letter from my alma mater. In 2012 they achieved their goal and raised $1 billion but, in my humble opinion, they failed miserably. . Although this letter is meant for the “community” (non-donors and donors), this is NOT how you should ever address people.

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How to market the Charitable IRA Rollover?

iMarketSmart

We’re marketers, not tax advisors at MarketSmart. But this post is about marketing. And marketing is about keeping it simple and motivating people to act. Urgency is one of the greatest motivators in marketing.

4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing

iMarketSmart

Here are the 4 email metrics that matter most for major and legacy gift marketing: 1- Click-thru rates (best measured as the total number of email clicks as a percentage of the opens). Digital Marketing Email Marketing Fundraising Strategy

2 big reasons why email open rates are meaningless and 3 things you should track instead

iMarketSmart

I keep hearing so-called planned giving experts congratulate themselves for getting phenomenal open rates from their e-blasts even though email open rates don’t matter whatsoever. Here are 2 huge reasons why email open rates are meaningless. The technology used to track an “open” uses an HTML IMG tag embedded in the outgoing emails. This is a tiny, transparent tracking image that tries to determine when a person’s email browser displays the email.

9 simple pointers for writing better emails and letters to your donors

iMarketSmart

The post 9 simple pointers for writing better emails and letters to your donors appeared first on MarketSmart | . Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school.

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5 Quick Ways to Improve Your Nonprofit Email Newsletter

J Campbell Social Marketing

I receive a lot of email newsletters – from nonprofit organizations, from businesses and from consultants. In recent months, I dramatically pruned by email subscriptions. You have an important advantage when marketing. One or two calls to action per email please.

How to Prevent the New Gmail Inbox From Hiding Your Emails

J Campbell Social Marketing

Recently, I was forced to change my email inbox. The new inbox creates three tabs and filter emails according to where Gmail thinks they belong – Primary, Social and Promotions. Enough about me and my email OCD. The email went like this: Hi friends, .

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Turn Your Unopened Emails Into Opportunity For Engagement

Social Media Bird Brain

Most times you're so busy, you probably are just glad you got the letter out to your small nonprofit's email subscribers. Rather than just reviewing the data on opens and clicks you get from your outgoing news, take a good look at the information on who is not opening your email and send those subscribers a. click-through Email marketing outgoing subscribers unopened

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3 reasons to run an OPT-OUT campaign

iMarketSmart

That’s why helping people change their preferences and/or helping them opt-out of receiving emails could be a really good thing. If you think some miracle that will inspire someone who has not been paying any attention to your emails to give will happen, you are wrong.

The top 3 kinds of emails your donors actually want to receive from you?

iMarketSmart

Marketing Sherpa frequently delivers fantastic research right to your inbox for free (if you sign up for it). Here you’ll find their latest findings on the type of emails your “customers” (donors) actually want from you.

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