How to Get Your Email Marketing in Shape for Year-End Campaigns

Kivi's Nonprofit Communications Blog

Between #GivingTuesday and year-end giving, nonprofits will be sending a lot of emails in the upcoming weeks. Well first things first – before they can decide whether they want to open your email, it has to be delivered to their inbox. Knowing where the email came from.

5 Nonprofit Email Marketing Mistakes to Avoid

NonProfit Hub

a well-established digital marketing automation platform ? email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. . Around 42% of donors prefer to hear from nonprofits via emails.

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How Email Marketing Can Help (or Hurt) Your Fundraising

Nonprofit Marketing Insights by GlobalOwls

How Email Marketing Can Help (or Hurt) Your Fundraising. Email communication is considered one of the core marketing strategies for nonprofits. We’ll be covering the following qualities: Email is instantaneous. Email is inexpensive. Email is instantaneous.

Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Annual email list churn, the number of email addresses that go bad, was 19%. (M+R).

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Direct Mail vs Email Marketing: The Benefits of Both for Your Nonprofit Clients

Exactask Marketing

Successful nonprofit marketing campaigns include several channels of communication. From the old standbys, like direct mailers, to newer forms of marketing, like social media and email marketing, the agencies representing nonprofits can benefit their clients by deploying consistent messaging across all channels. direct mail Direct Marketing email marketing Marketing

When to Stop Snail Mailing and Emailing People, Part I

Kivi's Nonprofit Communications Blog

If email engagement is the goal (see last week’s posts here and here on why that is) and snail mail keeps getting more expensive, it makes sense in both channels to more carefully manage who is on your mailing lists so you only send to people who may actually consume that content, right? That means that you need to decide when you will STOP emailing and snail mailing people and remove them from your active lists. Let’s start with email.

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Why Email? Reasons to Love Email Marketing

Fundraising 123

With the right email marketing service, like EmailNow , you can create powerful, effective branded messages that get the results you want. You may have heard that "email is dead," but here are 5 reasons why you should be using email marketing to stay in touch with your audience: . 95% of all adults have at least one email address and 93% of those subscribe to at least one email marketing list. Commercial email returned $42.08

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Mail vs. Email: Pros & Cons of Each Fundraising Channel

NonProfit Hub

When it comes to choosing the right marketing channel for your nonprofit fundraising, you’ll want to consider the pros and cons of each option. The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. .

Is Mailchimp the Right Choice for Email Marketing or Should You Choose MailerLite?

Nonprofit Marketing Insights by GlobalOwls

Is Mailchimp the Right Choice for Email Marketing or Should You Choose MailerLite? In this article, we take a brief look at these two email mailing list platforms to see which looks like the better choice. There’s no access to email templates and other extras, though.

Direct Mail Hanging In

The Agitator

The Direct Marketing Association notes in its recently released 2012 Response Rate Report that direct mail response rates have dropped nearly 25% over the past nine years. Even so, direct mail pulls a better overall response than digital channels. The report also says that: Cost per order or lead for acquisition campaigns were roughly equivalent for direct mail ($51.40), post card ($54.10), email ($55.24), and paid search ($52.58). for direct mail.

Let's Get Together! 5 Steps to Combine Your Nonprofit's Social Media and Email Marketing

Fundraising 123

If you''re already using email marketing and social media to promote your nonprofit, it''s important to unite your online communities—giving supporters the opportunity to stay connected with all the stuff you''re doing online and giving you the opportunity to better engage your target audience. The first step to combining your social media and email marketing is making it easy for supporters to sign up for your mailing list or find your social networks directly from your website.

Is This the End of Email Open Rate Tracking?

Kivi's Nonprofit Communications Blog

You may have seen the latest batch of announcements from Apple about the privacy changes they are making to their software, including this one: In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.

Retention Mailings Up

The Agitator

The Agitator is gratified by this report from Fundraising Success indicating that retention mailings have grown by 16% from 2010 to 2011. He also notes that expire mailings also went up 7%. direct mail direct marketing Don't Miss these Posts donor retention email marketing fundraising loyalty nonprofit management nonprofits online fundraising

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Why Email Marketing Software is Holding Nonprofits Back from Great ROI

NonProfit Hub

As Salsa ‘s content marketing manager, she is responsible for getting the word out (often in 140 characters or less!) More than 500 organizations took part in the survey which was designed to measure the usefulness and benefits of constituent relationship management (CRM) systems, online engagement systems (OES) and email marketing practices to nonprofits. Why Email Marketing Software Doesn’t Cut It. A 330 percent revenue increase per mailing.

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5 ways to get your email marketing ready for the holidays

Fundraising 123

Looking for a strong showing in your email results this holiday season? And there's a tremendous opportunity during the year-end months for you to make the most of email marketing. You numbery types might like to know, for example, that email-driven sales were up 11% from 2008 during the 2009 holiday season. Of course, your holiday email goals may not be sales-focused. What do you want your holiday emails to accomplish? Keep your emails social.

Comfort For Direct Mail Fundraisers

The Agitator

DirectMarketingIQ offers this article reporting on an Epsilon study of consumer preferences (in US and Canada) for various marketing channels. Direct mail comes though with flying colors. The most important reason seems to be that consumers trust information in the mail more than online. Says Epsilon: “Consumers stated loud and clear that information is more private if sent through the mail versus email or online.

FREE Email Marketing Guide for You!

Marketing for Nonprofits

My frolleague (friend and colleauge) Kivi Leroux Miller, owner of The Nonprofit Marketing Guide has partnered with the great folks at Network for Good / Fundraising 123 on this new FREE Email Marketing Guide. Choose the right Email Service Provider (ESP). (No, No, it's not OK to send bulk email via Microsoft Outlook!) In addition to this guide, check out these other free online marketing resources archived on Email for Impact (where I work).

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Should You Contact People Who Unsubscribed from Your Email List?

Kivi's Nonprofit Communications Blog

Can you imagine asking someone why they unsubscribed from your email list and they’re like, “Uhhh my husband is in the hospital with COVID and I’m trying to hold down two jobs to put food on the table while homeschooling my kid, etc, etc.” Nonprofit Email Marketing

New Webinar on Email Marketing for You!

Marketing for Nonprofits

I’m super pleased to announce that registration is now open for Step Up Your Email Marketing , our 4-part webinar series in March, with NTEN. blasting) via email Analyze your email marketing results It gets better. Tags: email marketing NTEN online training online marketing e-mail marketing This photo is from Somefool.

The Nonprofit Email Apocalypse is Coming

Kivi's Nonprofit Communications Blog

It’s not a number that’s front and center in most email service provider dashboards (but should be). Yet it’s incredibly important to whether your emails get delivered to the inbox or to the spam folder. Kivi Leroux Miller, Nonprofit Marketing Guide.

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Acquisition – Direct Mail: The Exquisite Corpse

The Agitator

For nearly 20 years prognosticators have prematurely heralded the death of direct mail. After all, they argue, “online” is far cheaper and faster, plus donor demographics are changing, so it’s only a matter of time before direct mail is dead and buried. So, as The Agitator begins exploring various acquisition channels, I want to start off by making certain everyone understands that the “Direct Mail Is Dead Myth” is just that — a myth.

Email: Electronic Direct Mail?

The Agitator

No, says e-marketer Loren McDonald. Here’s an abridged list of what Loren says the successful email marketer really needs to know [with my comments from the peanut gallery]: 1. Email strategy — know how to create an email marketing plan and program that maximize the channel’s capabilities. the challenge is getting donors' email addresses.]. Copywriting — email is not electronic direct mail.

Direct Mail Is Dying. Again!

The Agitator

Here’s another prediction of the death of direct mail, as reported on frogloop. Says research firm Borrell, spending on direct mail will decline by 40% over the next five years. Get a move on direct mail fundraisers! If you have a reasonably sophisticated direct response fundraising program, you are probably using direct mail, online solicitation, and telemarketing … each to varying degrees of success in different fundraising contexts.

Step Up Your Email Marketing - Register Today!

Marketing for Nonprofits

I've been slogging away (not really) for the past 2 days to create the perfect deck for my portion of Step Up Your Email Marketing - a 4-part webinar series - I am curating (not my word) for NTEN Nonprofit Technology Network. The best part (shouldn't this be at the top of the email?) Tags: marketing for nonprofits online training online marketing smart cookies e-mail marketing

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Arts Marketing 101 - Email Marketing

Mission Paradox Blog

You've got mail.   You would get that little AOL voice or hear a ping on your computer and hurry to check your email. Now we have our spam filters kicked up so high that email from our parents hits the "Junk Mail" folder. What about the email that makes it through the filter?    The email that we "asked" to get when we signed up for some mailing list?  How do you get your emails read? 

7 Mistakes to Avoid with Email Newsletters

Kivi's Nonprofit Communications Blog

With the advent of social media, it seems like you constantly hear cries of “Email is dead!” In that survey, most participants said email was the best way to get their communications out with 77% saying email was the most effective channel to drive marketing content to prospects. And 87% of those surveyed also say the effectiveness of email-driven content marketing channels is improving. Email is fast. Email is cheap.

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Why looking at response rates for planned giving campaigns is a rookie mistake.

iMarketSmart

The same applies to planned giving marketing. So, when your planned giving marketing effort only garners a.0001% response rate, don’t make a rookie mistake by focusing on that. Direct Mail Email Marketing Fundraising Lead Generation Planned Giving Uncategorized Direct mail Planned Giving Marketing response rate smart Have you ever sold your home? If so, how many buyers did you need? Just one right?

This Is Your Brain on Email

Non Profit Marketing 360

The goal of an email subject line is to grab attention and persuade a reader to open the email. The post This Is Your Brain on Email appeared first on Nonprofit Marketing 360. Communications E-Mail eNewsletter Nonprofit Writing communication email marketing researchPhoto credit: Wikipedia. What works – and why does it work ? The online blog Click Z offers answers from the perspective of brain science.

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How to Connect Email Engagement to Your Big Goals

Kivi's Nonprofit Communications Blog

This week I’ve spent several days working over our marketing metrics here at Nonprofit Marketing Guide, especially related to email engagement. Our CRM tells us who is engaged and who isn’t according to a basic test: If they have opened or clicked any email or filled out a web form in the past 90 days, they are considered “Engaged.” ” After 90 days, but before 12 months, they are considered “Unengaged Marketable.”

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You Need to Fix Your All or Nothing Email List

Kivi's Nonprofit Communications Blog

If the results of our informal webinar poll last week are any indication, about 2/3rds of nonprofits can’t or haven’t customized their email unsubscribe pages. That’s the page that people get when they click “unsubscribe” or “manage email preferences” at the bottom of your mass emails. People are either on your email list or they are off. Email List Management Nonprofit Email Marketing unsubscribe

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Test with email first.

iMarketSmart

I think it’s time we finally let go of direct mail as the first option for planned giving marketing— especially if your budget is tight. Then, if you have the budget… go ahead and use direct mail. Considering the cost savings, isn’t it time to test with email first? Print/mail services- $24,630. VS. Email and landing page lead generation campaign: Strategy/Copy/Design/HTML Code, Test and blast.

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Not Until Your Mail Planning Is Done

The Agitator

Now, I do not want you to read her article until AFTER you are sure you’ve crossed all the "t’s" and dotted all the "i’s" on your year-end direct mail, email, and telemarketing appeals … to say nothing of your calls to major donors. Here is a terrific article from Beth Kanter on trends she sees taking shape in the nonprofit social media world.

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Why Email Marketing Software is Holding Nonprofits Back from Great ROI

NonProfit Hub

As Salsa ‘s content marketing manager, she is responsible for getting the word out (often in 140 characters or less!) More than 500 organizations took part in the survey which was designed to measure the usefulness and benefits of constituent relationship management (CRM) systems, online engagement systems (OES) and email marketing practices to nonprofits. Why Email Marketing Software Doesn’t Cut It. A 330 percent revenue increase per mailing.

5 Quick Ways to Improve Your Nonprofit Email Newsletter

J Campbell Social Marketing

I receive a lot of email newsletters – from nonprofit organizations, from businesses and from consultants. In recent months, I dramatically pruned by email subscriptions. This was mostly due to lack of time to read all of them, but it was also due to the fact that most email newsletters are just plain awful. Change your communications now or risk alienating your mailing list! You have an important advantage when marketing.

How to Prevent the New Gmail Inbox From Hiding Your Emails

J Campbell Social Marketing

Recently, I was forced to change my email inbox. The new inbox creates three tabs and filter emails according to where Gmail thinks they belong – Primary, Social and Promotions. I had already spent countless hours setting up filters and labels to correctly file all of my emails the way I like them. I don’t check them until the end of the day, if at all, simply because I am used to emails going into my correctly and specifically designed labels.

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Direct Mail vs Email?

The Agitator

According to this research (on this point, from Royal Mail), customers spend 25% more when businesses use a combination of direct mail and email marketing. For example: 56% say “mail makes me feel valued”; only 40% say that about email. Prospects are 10-20% more likely to convert on a direct mail offer versus an email offer. Communications Direct mail Online fundraising and marketing premium

More Words from the Wise

Non Profit Marketing 360

This month I had terrific conversations with three movers and shakers in the nonprofit marketing world – and you can read the results. The interviews were posted in the Nonprofit Marketing 360 blog. This month’s offerings are: Howard Adam Levy – principal of Red Rooster Group, a nonprofit branding agency in New York City. Notable quote: “Social media is a step toward engaging younger people and bringing them into the nonprofits’ world.”

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#FUNDRAISING: 2011 Was A Good Year For Email Outreach By Nonprofits

Non Profit Marketing 360

According to the latest eNonprofit Benchmark Study by NTEN ( Nonprofit Technology Network ) and M+R Strategic Services , a substantial email list and a well-crafted email campaign remain the most valuable fundraising tools in your charity’s box. And even with that stunning growth, social networks like Facebook and Twitter remain well behind emails for click throughs and actionable responses from constituents.

How to market the Charitable IRA Rollover?

iMarketSmart

We’re marketers, not tax advisors at MarketSmart. But this post is about marketing. And marketing is about keeping it simple and motivating people to act. Urgency is one of the greatest motivators in marketing. 4 – Send letters (since most of these donors will be older and likely to be responsive to traditional direct mail) and be sure to include a response form, a reply envelope and a url for more information online. #5

How to Keep Your Email Subscribers Engaged

NonProfit Hub

When you work as an email marketer, you need to expect a certain amount of email unsubscribes each year. The good news is there are some actions you can take to reduce the rate of email unsubscribes. Email Frequency. Your emails must be optimized.

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How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

J Campbell Social Marketing

If you have a small mailing list, reach out to your subscribers or your online community members one by one. 4) Heather Jackson – Email Marketing for Success: Simple & Effective Strategies. Heather is a Constant Contact and digital & email marketing expert. She schooled us on subject lines and the importance of being succinct and interesting in our email communications (lest we get deleted immediately). SEO and YouTube marketing are key.

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How to Get More Subscribers for Your Digital Newsletter

NonProfit Hub

Follow these suggestions to step up your newsletter marketing game. Promos in your other emails (in the form of the copy itself, a banner ad at the bottom, etc.). If you send direct mail, include a place for people to opt in to your emails on the page. Once you rally up new subscribers, regardless of how you’ve acquired them, be sure to send out a welcome email to remind them that they opted in. Email Marketing Featured Nonprofit Marketing

#Fundraising: To Bring Donations In, Keep Sending Emails Out

Non Profit Marketing 360

John Haydon at Inbound Zombie and Razoo Fundraising has been crunching numbers to demonstrate the fact that email remains the best way not only to bring in donations, but to bring in bigger donations. What makes email, the communications platform that seems oh-so-90s, so successful as a fundraising platform? Well, like any communication, email outreach must be done well and it must be done with the proper audience in mind.