Expert insights. Personalized for you.
This one from Email Insider — The ABCs Of Email Marketing – didn’t disappoint me. Email is also a very personal channel. Email is a quick-to-market channel, so you should seize moments that present themselves as opportune. Just because you have a lot of people receiving your email doesn’t mean they care. 20 more for email fundraisers to check out. email marketing online fundraising MORE
The new feature helps users prevent senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location. As a marketing professional, it upends some of the tools we’ve been using. MORE
Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. MORE
Successful nonprofit marketing campaigns include several channels of communication. From the old standbys, like direct mailers, to newer forms of marketing, like social media and email marketing, the agencies representing nonprofits can benefit their clients by deploying consistent messaging across all channels. direct mail Direct Marketing email marketing Marketing MORE
We’ve talked about how email opens aren’t really enough anymore (they never really were, but now it’s even more true ). The real metric you want to improve is your email engagement. The more conversational, personal, and friendly your emails are, the better. MORE
Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . This is despite the fact that most of us dread opening our inboxes in the morning and feel like we are drowning in email ! . MORE
What questions do you have about nonprofit email marketing? On April 5, 2017 from 1:00 – 2:00 pm Eastern, I’ll answer 30 questions on nonprofit email marketing in 30 minutes during our next free webinar (registration link coming soon!). Now I just need the questions! Got one? Head on over to our Events Chat Page on Facebook and add your question as a comment. Like other questions too. I’ll answer the 30 questions with the most likes. E-Newsletters MORE
Top 7 Reasons Your Nonprofit Should Be Using Email Marketing. Email marketing can rapidly improve your nonprofits digital marketing strategy and help you gain donations. Email marketing provides lots of unique advantages that will benefit your non-profit. MORE
Bring on the email newsletter! Email is not dead, and it’s not going anywhere. But in order to reap the benefits of email for your nonprofit, you need a strategic plan to do it right. . I first want to give you some statistics around email vs. social media: . MORE
Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Annual email list churn, the number of email addresses that go bad, was 19%. (M+R). MORE
Here’s what’s happening this month at Nonprofit Marketing Guide…. February 9 & 11: Email Marketing Trends for Nonprofits with Kivi Leroux Miller. Two-Part Webinar Series] Learn how to manage all aspects of your email marketing and communications for 2021. February 18: Jump Start Your Email Welcome Series with Kivi Leroux Miller. February 25: Jump Start Your Email Re-engagement Campaign with Kivi Leroux Miller. MORE
For a nonprofit organization, email marketing is one of the most effective ways to spread the word about a cause, promote a call to action, and inspire philanthropy. The organization does amazing work in communities they serve, and to reach out and communicate with the groups that could benefit from their services, they use a simplified marketing automation platform called iContact Pro. Email Marketing FeaturedSponsored by iContact . . MORE
a well-established digital marketing automation platform ? email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. . Around 42% of donors prefer to hear from nonprofits via emails. MORE
From the same report, it’s likely due to the fact that for every 1000 email subscribers, nonprofits have about 500 social media followers between Facebook, Instagram and Twitter. With that being said, the red thread seems to be your email list. Keeping your emails on a regular schedule will help people engage because they know exactly what they’re getting themselves into and when they’re getting it. Seldom will someone actually unsubscribe for getting too many emails. MORE
If you''re already using email marketing and social media to promote your nonprofit, it''s important to unite your online communities—giving supporters the opportunity to stay connected with all the stuff you''re doing online and giving you the opportunity to better engage your target audience. The first step to combining your social media and email marketing is making it easy for supporters to sign up for your mailing list or find your social networks directly from your website. MORE
As a busy organization, it''s rare that you have time to even think about testing your nonprofit email marketing. But what if running an email marketing test didn''t need to take a ton of time? If you test more than one element in the same email, it is challenging (and sometimes impossible) to determine exactly what influenced the response. Experiment with CTAs: The call to action (CTA), is one of the most important parts of any email. MORE
With seasonal changes comes an inbox full of updates, newsletters and email marketing attempts. There is a variety of email marketing software available to help you create an effective and visually-appealing email template, but not everybody has a budget for this. Check out these email marketing basics and fundamental steps to ensure that your efforts aren’t overlooked. Sites like Zoho allow you to host your business email for free. MORE
Is Mailchimp the Right Choice for Email Marketing or Should You Choose MailerLite? In this article, we take a brief look at these two email mailing list platforms to see which looks like the better choice. There’s no access to email templates and other extras, though. MORE
Brand new live training: How to Stand Out In the Inbox – Email Marketing Mastery for Nonprofits. How to get your emails delivered, opened, and read -and how to build a community anxious to hear from you! Enroll in Course for $47. Why a course on email? MORE
Between #GivingTuesday and year-end giving, nonprofits will be sending a lot of emails in the upcoming weeks. Well first things first – before they can decide whether they want to open your email, it has to be delivered to their inbox. Knowing where the email came from. MORE
Sending an email welcome series is just a smart thing to do. People expect some type of response or confirmation to subscribing or donating and those that read at least one welcome email read more than 40% of subsequent emails for the next 180 days. (If MORE
Looking for a strong showing in your email results this holiday season? And there's a tremendous opportunity during the year-end months for you to make the most of email marketing. You numbery types might like to know, for example, that email-driven sales were up 11% from 2008 during the 2009 holiday season. Of course, your holiday email goals may not be sales-focused. What do you want your holiday emails to accomplish? Keep your emails social. MORE
Watch the replay – Patty Breech, email marketing expert, tells us how to dramatically improve our email marketing. Email is a powerful tool to raise money and build relationships, but unfortunately, many nonprofits are not using it to its full potential. MORE
Below, I’m going to give you a list of MY personal Top 10 Email Marketing Best Practices for affiliate marketers. most of you know, I’ve been working with Internet Marketing Superstar, Anik Singal, for a few years now as his head coach. MORE
Apple aims to make sure that email marketers no longer have any way to know when email recipients open their emails on Apple devices. This is a big deal for many email marketers. That’s because they like to know if the emails they send get opened. MORE
How Email Marketing Can Help (or Hurt) Your Fundraising. Email communication is considered one of the core marketing strategies for nonprofits. We’ll be covering the following qualities: Email is instantaneous. Email is inexpensive. Email is instantaneous. MORE
Generation Z is the largest and most ethnically diverse generation in the world, and 95% of them say email is an essential part of their lives. If you’re not doing it already, you should be fine tuning your nonprofit email marketing strategy for them. Send Short Emails. MORE
A big welcome to our new guest blogger John Haydon, who advises nonprofits on new media marketing strategy. John is the author of Facebook Marketing for Dummies, a contributor to the Huffington Post and an instructor for MarketingProfs University. Growing an email list in addition to building a Facebook fan base can sometimes feel overwhelming. To help make things easier, following are five ways you can integrate your organization’s email list with social media. MORE
Target Marketing is offering a free (registration required) ‘white paper’ on email marketing best practices. Study major email providers policies. You can find additional email marketing intelligence collected by Targeted Marketing here. Don't Miss these Posts email marketingActually, it’s more of a tip sheet, but valuable nonetheless. I’ll preview their 12 tips, but urge you to get the full paper. MORE
With the right email marketing service, like EmailNow , you can create powerful, effective branded messages that get the results you want. You may have heard that "email is dead," but here are 5 reasons why you should be using email marketing to stay in touch with your audience: . 95% of all adults have at least one email address and 93% of those subscribe to at least one email marketing list. Commercial email returned $42.08 MORE
According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. Based on analysis of data from 7 billion emails sent from its platform in the 2 nd Quarter, Yesmail also noted that Sunday posts the second-highest conversion rate with 40% higher-than-average sales. Communications Integrated fundraising and marketing Media usage / trends Online fundraising and marketing premiumThe secret ingredient? MORE
Email marketing, put simply, is the use of an email platform to send a message to a large group of people that have opted-in to communications from your charity. Email Marketing Online Marketing email fundraising MORE
I think we can all agree that today’s workhorse of online fundraising is outbound email appeals. If your nonprofit is in that biz, here’s an Email Testing Guide you’ll find helpful. Tags: Don't Miss these Posts direct marketing email marketing online fundraising Any dissenters? It’s from Portland (OR) interactive agency eROI. Their 32 tests cover deliverability, open rates, clickthroughs, conversions and more. MORE
You have questions about how to use email to engage your supporters. During our FREE WEBINAR next week, Kivi will answer: 30 Email Marketing Questions in 30 Minutes. Kivi has answers. Wednesday, April 5, 2017. 1:00 p.m. ET (10:00 a.m. Pacific). Recording available if you can’t attend live, but you must register before the webinar begins. SUBMIT YOUR QUESTION NOW. Do you have questions about: Open rates? Strategies? Design? Goals? MORE
We sent out about 300,000 emails over the course of the year and generated about 3,500 requests for information. Among the requests, many asked us to email the information to them. We took those emails and appended age data to them. Only a certain percentage of those emails had age data available. If you want to generate leads and find “hidden” planned gifts, email marketing works. MORE
So here are some great ways to end emails you send to donors: 1. What are your favorite ways to end your emails? > 4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing. >> >> 2 big reasons why email open rates are meaningless and 3 things you should track instead. >> >> 7 Awesome Emails to Inspire Your Year-End Campaigns. The post 8 Great Ways to End Emails or Letters appeared first on MarketSmart | . MORE
At my organization, Care2 , we spend our days helping nonprofits of all stripes grow their email lists so that they can acquire new members, donors and advocacy supporters. Here are 4 reasons size matters in email marketing. According to the eNonprofit Benchmark Study by NTEN and M+R Strategic Services , “One of the key determinants of grassroots strength is the size of an organization’s deliverable email list. Tags: email marketing Care2 list-building MORE
It’s a fairly standard feature these days, especially for paid plans, so check with whatever provider you use to send your emails. Should the email come from your nonprofit, a staff person, or some combination of the two in the “from” field? MORE
In doing research for next week’s webinar Email Marketing Trends for Nonprofits webinar series, I came across the 2020 Email Deliverability Benchmark Study done by Validity. 2020 Email Deliverability Benchmark Study. 2020 Email Deliverability Benchmark Study. MORE
Sending out emails can be frustrating, especially when you look at open rates. You put your sweat and blood (stupid keyboard) into writing the perfect email. You can’t force your audience to open your emails, but you can increase the likelihood that they’ll click your perfectly-crafted subject line and stay engaged in your killer copy. It’s required by law to have opt-out options in your emails (typically at the bottom). Email marketing doesn’t have a magic bullet. MORE
One-to-many marketing/fundraising relationships are the same as personal relationships. But, if you send spammy emails and direct mailers that are impersonal, irrelevant, interruptive, and annoying, your supporters won’t trust you or your employer. So as you prepare your next one-to-many marketing/fundraising communication, behave the same way you’d conduct yourself in a one-to-one personal relationship. The post Mass marketing, relationships and trust. MORE
Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . With 91% of all US consumers checking email daily, email marketing should be a key element of your nonprofit’s marketing efforts. MORE
Nonprofit email marketing during a crisis can be a tough task. Should we send more emails? Right now, your email subscribers are being flooded with COVID-19 updates, and they’re probably sick of hearing about “unprecedented times.” Review your automated emails. MORE
I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. They asked respondents to say whether they were in the trial (beginner), transition, or strategic (advanced) phase for several components of email marketing, as a way to gauge the maturity of an email marketing program. Where does your email marketing program stand on these criteria? (If MORE
Email Marketing Related Topics J Campbell Social Marketing
MARCH 25, 2021
Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . With 91% of all US consumers checking email daily, email marketing should be a key element of your nonprofit’s marketing efforts.
J Campbell Social Marketing
JANUARY 15, 2021
Generation Z is the largest and most ethnically diverse generation in the world, and 95% of them say email is an essential part of their lives. If you’re not doing it already, you should be fine tuning your nonprofit email marketing strategy for them. Send Short Emails.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
J Campbell Social Marketing
DECEMBER 17, 2019
Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . This is despite the fact that most of us dread opening our inboxes in the morning and feel like we are drowning in email ! .
iMarketSmart
AUGUST 17, 2021
Apple aims to make sure that email marketers no longer have any way to know when email recipients open their emails on Apple devices. This is a big deal for many email marketers. That’s because they like to know if the emails they send get opened.
Getting Attention
MARCH 7, 2019
Below, I’m going to give you a list of MY personal Top 10 Email Marketing Best Practices for affiliate marketers. most of you know, I’ve been working with Internet Marketing Superstar, Anik Singal, for a few years now as his head coach.
J Campbell Social Marketing
APRIL 6, 2021
Brand new live training: How to Stand Out In the Inbox – Email Marketing Mastery for Nonprofits. How to get your emails delivered, opened, and read -and how to build a community anxious to hear from you! Enroll in Course for $47. Why a course on email?
J Campbell Social Marketing
NOVEMBER 13, 2020
Watch the replay – Patty Breech, email marketing expert, tells us how to dramatically improve our email marketing. Email is a powerful tool to raise money and build relationships, but unfortunately, many nonprofits are not using it to its full potential.
Nonprofit Marketing Insights by GlobalOwls
DECEMBER 20, 2020
How Email Marketing Can Help (or Hurt) Your Fundraising. Email communication is considered one of the core marketing strategies for nonprofits. We’ll be covering the following qualities: Email is instantaneous. Email is inexpensive. Email is instantaneous.
NonProfit Hub
JANUARY 28, 2021
a well-established digital marketing automation platform ? email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. . Around 42% of donors prefer to hear from nonprofits via emails.
Kivi's Nonprofit Communications Blog
FEBRUARY 1, 2021
Here’s what’s happening this month at Nonprofit Marketing Guide…. February 9 & 11: Email Marketing Trends for Nonprofits with Kivi Leroux Miller. Two-Part Webinar Series] Learn how to manage all aspects of your email marketing and communications for 2021. February 18: Jump Start Your Email Welcome Series with Kivi Leroux Miller. February 25: Jump Start Your Email Re-engagement Campaign with Kivi Leroux Miller.
Care2
MAY 7, 2021
Email marketing, put simply, is the use of an email platform to send a message to a large group of people that have opted-in to communications from your charity. Email Marketing Online Marketing email fundraising
Kivi's Nonprofit Communications Blog
AUGUST 24, 2021
It’s a fairly standard feature these days, especially for paid plans, so check with whatever provider you use to send your emails. Should the email come from your nonprofit, a staff person, or some combination of the two in the “from” field?
Kivi's Nonprofit Communications Blog
APRIL 19, 2012
Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Annual email list churn, the number of email addresses that go bad, was 19%. (M+R).
NonProfit Hub
JULY 24, 2020
Nonprofit email marketing during a crisis can be a tough task. Should we send more emails? Right now, your email subscribers are being flooded with COVID-19 updates, and they’re probably sick of hearing about “unprecedented times.” Review your automated emails.
Kivi's Nonprofit Communications Blog
MARCH 16, 2017
What questions do you have about nonprofit email marketing? On April 5, 2017 from 1:00 – 2:00 pm Eastern, I’ll answer 30 questions on nonprofit email marketing in 30 minutes during our next free webinar (registration link coming soon!). Now I just need the questions! Got one? Head on over to our Events Chat Page on Facebook and add your question as a comment. Like other questions too. I’ll answer the 30 questions with the most likes. E-Newsletters
Kivi's Nonprofit Communications Blog
NOVEMBER 29, 2011
I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. They asked respondents to say whether they were in the trial (beginner), transition, or strategic (advanced) phase for several components of email marketing, as a way to gauge the maturity of an email marketing program. Where does your email marketing program stand on these criteria? (If
Kivi's Nonprofit Communications Blog
MARCH 28, 2017
You have questions about how to use email to engage your supporters. During our FREE WEBINAR next week, Kivi will answer: 30 Email Marketing Questions in 30 Minutes. Kivi has answers. Wednesday, April 5, 2017. 1:00 p.m. ET (10:00 a.m. Pacific). Recording available if you can’t attend live, but you must register before the webinar begins. SUBMIT YOUR QUESTION NOW. Do you have questions about: Open rates? Strategies? Design? Goals?
Getting Attention
FEBRUARY 5, 2013
A big welcome to our new guest blogger John Haydon, who advises nonprofits on new media marketing strategy. John is the author of Facebook Marketing for Dummies, a contributor to the Huffington Post and an instructor for MarketingProfs University. Growing an email list in addition to building a Facebook fan base can sometimes feel overwhelming. To help make things easier, following are five ways you can integrate your organization’s email list with social media.
Fundraising 123
OCTOBER 26, 2011
With the right email marketing service, like EmailNow , you can create powerful, effective branded messages that get the results you want. You may have heard that "email is dead," but here are 5 reasons why you should be using email marketing to stay in touch with your audience: . 95% of all adults have at least one email address and 93% of those subscribe to at least one email marketing list. Commercial email returned $42.08
The Agitator
DECEMBER 6, 2012
This one from Email Insider — The ABCs Of Email Marketing – didn’t disappoint me. Email is also a very personal channel. Email is a quick-to-market channel, so you should seize moments that present themselves as opportune. Just because you have a lot of people receiving your email doesn’t mean they care. 20 more for email fundraisers to check out. email marketing online fundraising
Fundraising 123
MARCH 19, 2014
As a busy organization, it''s rare that you have time to even think about testing your nonprofit email marketing. But what if running an email marketing test didn''t need to take a ton of time? If you test more than one element in the same email, it is challenging (and sometimes impossible) to determine exactly what influenced the response. Experiment with CTAs: The call to action (CTA), is one of the most important parts of any email.
The Agitator
SEPTEMBER 11, 2011
Target Marketing is offering a free (registration required) ‘white paper’ on email marketing best practices. Study major email providers policies. You can find additional email marketing intelligence collected by Targeted Marketing here. Don't Miss these Posts email marketingActually, it’s more of a tip sheet, but valuable nonetheless. I’ll preview their 12 tips, but urge you to get the full paper.
Twenti
MAY 23, 2020
Top 7 Reasons Your Nonprofit Should Be Using Email Marketing. Email marketing can rapidly improve your nonprofits digital marketing strategy and help you gain donations. Email marketing provides lots of unique advantages that will benefit your non-profit.
J Campbell Social Marketing
APRIL 13, 2021
Bring on the email newsletter! Email is not dead, and it’s not going anywhere. But in order to reap the benefits of email for your nonprofit, you need a strategic plan to do it right. . I first want to give you some statistics around email vs. social media: .
The Agitator
SEPTEMBER 22, 2016
According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. Based on analysis of data from 7 billion emails sent from its platform in the 2 nd Quarter, Yesmail also noted that Sunday posts the second-highest conversion rate with 40% higher-than-average sales. Communications Integrated fundraising and marketing Media usage / trends Online fundraising and marketing premiumThe secret ingredient?
iMarketSmart
APRIL 13, 2018
One-to-many marketing/fundraising relationships are the same as personal relationships. But, if you send spammy emails and direct mailers that are impersonal, irrelevant, interruptive, and annoying, your supporters won’t trust you or your employer. So as you prepare your next one-to-many marketing/fundraising communication, behave the same way you’d conduct yourself in a one-to-one personal relationship. The post Mass marketing, relationships and trust.
NonProfit Hub
APRIL 1, 2017
From the same report, it’s likely due to the fact that for every 1000 email subscribers, nonprofits have about 500 social media followers between Facebook, Instagram and Twitter. With that being said, the red thread seems to be your email list. Keeping your emails on a regular schedule will help people engage because they know exactly what they’re getting themselves into and when they’re getting it. Seldom will someone actually unsubscribe for getting too many emails.
Nonprofit Marketing Insights by GlobalOwls
MAY 17, 2020
Is Mailchimp the Right Choice for Email Marketing or Should You Choose MailerLite? In this article, we take a brief look at these two email mailing list platforms to see which looks like the better choice. There’s no access to email templates and other extras, though.
NonProfit Hub
SEPTEMBER 18, 2015
With seasonal changes comes an inbox full of updates, newsletters and email marketing attempts. There is a variety of email marketing software available to help you create an effective and visually-appealing email template, but not everybody has a budget for this. Check out these email marketing basics and fundamental steps to ensure that your efforts aren’t overlooked. Sites like Zoho allow you to host your business email for free.
iMarketSmart
AUGUST 5, 2012
We sent out about 300,000 emails over the course of the year and generated about 3,500 requests for information. Among the requests, many asked us to email the information to them. We took those emails and appended age data to them. Only a certain percentage of those emails had age data available. If you want to generate leads and find “hidden” planned gifts, email marketing works.
NonProfit Hub
OCTOBER 12, 2015
Sending out emails can be frustrating, especially when you look at open rates. You put your sweat and blood (stupid keyboard) into writing the perfect email. You can’t force your audience to open your emails, but you can increase the likelihood that they’ll click your perfectly-crafted subject line and stay engaged in your killer copy. It’s required by law to have opt-out options in your emails (typically at the bottom). Email marketing doesn’t have a magic bullet.
Kivi's Nonprofit Communications Blog
JUNE 10, 2021
The new feature helps users prevent senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location. As a marketing professional, it upends some of the tools we’ve been using.
Fundraising 123
FEBRUARY 21, 2014
If you''re already using email marketing and social media to promote your nonprofit, it''s important to unite your online communities—giving supporters the opportunity to stay connected with all the stuff you''re doing online and giving you the opportunity to better engage your target audience. The first step to combining your social media and email marketing is making it easy for supporters to sign up for your mailing list or find your social networks directly from your website.
Kivi's Nonprofit Communications Blog
SEPTEMBER 16, 2021
We’ve talked about how email opens aren’t really enough anymore (they never really were, but now it’s even more true ). The real metric you want to improve is your email engagement. The more conversational, personal, and friendly your emails are, the better.
Kivi's Nonprofit Communications Blog
SEPTEMBER 15, 2021
Sending an email welcome series is just a smart thing to do. People expect some type of response or confirmation to subscribing or donating and those that read at least one welcome email read more than 40% of subsequent emails for the next 180 days. (If
iMarketSmart
DECEMBER 14, 2016
So here are some great ways to end emails you send to donors: 1. What are your favorite ways to end your emails? > 4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing. >> >> 2 big reasons why email open rates are meaningless and 3 things you should track instead. >> >> 7 Awesome Emails to Inspire Your Year-End Campaigns. The post 8 Great Ways to End Emails or Letters appeared first on MarketSmart | .
Kivi's Nonprofit Communications Blog
FEBRUARY 3, 2021
In doing research for next week’s webinar Email Marketing Trends for Nonprofits webinar series, I came across the 2020 Email Deliverability Benchmark Study done by Validity. 2020 Email Deliverability Benchmark Study. 2020 Email Deliverability Benchmark Study.
Exactask Marketing
JULY 25, 2016
Successful nonprofit marketing campaigns include several channels of communication. From the old standbys, like direct mailers, to newer forms of marketing, like social media and email marketing, the agencies representing nonprofits can benefit their clients by deploying consistent messaging across all channels. direct mail Direct Marketing email marketing Marketing
The Agitator
SEPTEMBER 24, 2009
I think we can all agree that today’s workhorse of online fundraising is outbound email appeals. If your nonprofit is in that biz, here’s an Email Testing Guide you’ll find helpful. Tags: Don't Miss these Posts direct marketing email marketing online fundraising Any dissenters? It’s from Portland (OR) interactive agency eROI. Their 32 tests cover deliverability, open rates, clickthroughs, conversions and more.
Kivi's Nonprofit Communications Blog
FEBRUARY 10, 2021
Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training.
Marketing for Nonprofits
MAY 24, 2010
At my organization, Care2 , we spend our days helping nonprofits of all stripes grow their email lists so that they can acquire new members, donors and advocacy supporters. Here are 4 reasons size matters in email marketing. According to the eNonprofit Benchmark Study by NTEN and M+R Strategic Services , “One of the key determinants of grassroots strength is the size of an organization’s deliverable email list. Tags: email marketing Care2 list-building
Fundraising 123
NOVEMBER 18, 2010
Looking for a strong showing in your email results this holiday season? And there's a tremendous opportunity during the year-end months for you to make the most of email marketing. You numbery types might like to know, for example, that email-driven sales were up 11% from 2008 during the 2009 holiday season. Of course, your holiday email goals may not be sales-focused. What do you want your holiday emails to accomplish? Keep your emails social.
NonProfit Hub
DECEMBER 13, 2016
For a nonprofit organization, email marketing is one of the most effective ways to spread the word about a cause, promote a call to action, and inspire philanthropy. The organization does amazing work in communities they serve, and to reach out and communicate with the groups that could benefit from their services, they use a simplified marketing automation platform called iContact Pro. Email Marketing FeaturedSponsored by iContact . .
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