How To Fine Tune Your Email Marketing For Gen Z

J Campbell Social Marketing

Generation Z is the largest and most ethnically diverse generation in the world, and 95% of them say email is an essential part of their lives. If you’re not doing it already, you should be fine tuning your nonprofit email marketing strategy for them. Send Short Emails.

6 Nonprofit Email Marketing Resolutions for 2020

J Campbell Social Marketing

Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . This is despite the fact that most of us dread opening our inboxes in the morning and feel like we are drowning in email ! . of their email lists. . Some of the key metrics found in their analysis of nonprofit emails: The average open rate is 20.39%. Malala Fund Donor Survey email. Welcome email Malala Fund.

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5 Email Marketing Mistakes You’re Definitely Making Right Now

J Campbell Social Marketing

Watch the replay – Patty Breech, email marketing expert, tells us how to dramatically improve our email marketing. Email is a powerful tool to raise money and build relationships, but unfortunately, many nonprofits are not using it to its full potential.

How to Get Your Email Marketing in Shape for Year-End Campaigns

Kivi's Nonprofit Communications Blog

Between #GivingTuesday and year-end giving, nonprofits will be sending a lot of emails in the upcoming weeks. Well first things first – before they can decide whether they want to open your email, it has to be delivered to their inbox. Knowing where the email came from.

Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Annual email list churn, the number of email addresses that go bad, was 19%. (M+R).

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Five Ways to Integrate Email Marketing and Facebook

Getting Attention

A big welcome to our new guest blogger John Haydon, who advises nonprofits on new media marketing strategy. John is the author of Facebook Marketing for Dummies, a contributor to the Huffington Post and an instructor for MarketingProfs University. Growing an email list in addition to building a Facebook fan base can sometimes feel overwhelming. To help make things easier, following are five ways you can integrate your organization’s email list with social media.

30 Questions on Nonprofit Email Marketing. What’s Yours?

Kivi's Nonprofit Communications Blog

What questions do you have about nonprofit email marketing? On April 5, 2017 from 1:00 – 2:00 pm Eastern, I’ll answer 30 questions on nonprofit email marketing in 30 minutes during our next free webinar (registration link coming soon!). Now I just need the questions! Got one? Head on over to our Events Chat Page on Facebook and add your question as a comment. Like other questions too. I’ll answer the 30 questions with the most likes. E-Newsletters

ABCs Of Email Marketing

The Agitator

This one from Email Insider — The ABCs Of Email Marketing – didn’t disappoint me. Email is also a very personal channel. Email is a quick-to-market channel, so you should seize moments that present themselves as opportune. Just because you have a lot of people receiving your email doesn’t mean they care. 20 more for email fundraisers to check out. email marketing online fundraising

Your Email Marketing and E-News Questions…Answered! [FREE WEBINAR]

Kivi's Nonprofit Communications Blog

You have questions about how to use email to engage your supporters. During our FREE WEBINAR next week, Kivi will answer: 30 Email Marketing Questions in 30 Minutes. Kivi has answers. Wednesday, April 5, 2017. 1:00 p.m. ET (10:00 a.m. Pacific). Recording available if you can’t attend live, but you must register before the webinar begins. SUBMIT YOUR QUESTION NOW. Do you have questions about: Open rates? Strategies? Design? Goals?

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A Simple Strategy for Running an Email Marketing Test

Fundraising 123

As a busy organization, it''s rare that you have time to even think about testing your nonprofit email marketing. But what if running an email marketing test didn''t need to take a ton of time? If you test more than one element in the same email, it is challenging (and sometimes impossible) to determine exactly what influenced the response. Experiment with CTAs: The call to action (CTA), is one of the most important parts of any email.

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Email Marketing Best Practices

The Agitator

Target Marketing is offering a free (registration required) ‘white paper’ on email marketing best practices. Study major email providers policies. You can find additional email marketing intelligence collected by Targeted Marketing here. Don't Miss these Posts email marketingActually, it’s more of a tip sheet, but valuable nonetheless. I’ll preview their 12 tips, but urge you to get the full paper.

How Mature Is Your Email Marketing Program?

Kivi's Nonprofit Communications Blog

I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. They asked respondents to say whether they were in the trial (beginner), transition, or strategic (advanced) phase for several components of email marketing, as a way to gauge the maturity of an email marketing program. Where does your email marketing program stand on these criteria? (If

Mass marketing, relationships and trust.

iMarketSmart

One-to-many marketing/fundraising relationships are the same as personal relationships. But, if you send spammy emails and direct mailers that are impersonal, irrelevant, interruptive, and annoying, your supporters won’t trust you or your employer. So as you prepare your next one-to-many marketing/fundraising communication, behave the same way you’d conduct yourself in a one-to-one personal relationship. The post Mass marketing, relationships and trust.

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Top 7 Reasons Your Nonprofit Should Be Using Email Marketing

Twenti

Top 7 Reasons Your Nonprofit Should Be Using Email Marketing. Email marketing can rapidly improve your nonprofits digital marketing strategy and help you gain donations. With so many new social media platforms to use to market your non-profit, you might think email marketing is a little bit outdated, but that’s just not true. Email marketing provides lots of unique advantages that will benefit your non-profit. Automated emails.

Revealed! The Secret Ingredient For Email Marketing

The Agitator

According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. Based on analysis of data from 7 billion emails sent from its platform in the 2 nd Quarter, Yesmail also noted that Sunday posts the second-highest conversion rate with 40% higher-than-average sales. Communications Integrated fundraising and marketing Media usage / trends Online fundraising and marketing premiumThe secret ingredient?

What age group responds to planned giving email marketing most?

iMarketSmart

We sent out about 300,000 emails over the course of the year and generated about 3,500 requests for information. Among the requests, many asked us to email the information to them. We took those emails and appended age data to them. Only a certain percentage of those emails had age data available. If you want to generate leads and find “hidden” planned gifts, email marketing works.

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Let's Get Together! 5 Steps to Combine Your Nonprofit's Social Media and Email Marketing

Fundraising 123

If you''re already using email marketing and social media to promote your nonprofit, it''s important to unite your online communities—giving supporters the opportunity to stay connected with all the stuff you''re doing online and giving you the opportunity to better engage your target audience. The first step to combining your social media and email marketing is making it easy for supporters to sign up for your mailing list or find your social networks directly from your website.

8 Great Ways to End Emails or Letters

iMarketSmart

So here are some great ways to end emails you send to donors: 1. What are your favorite ways to end your emails? > 4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing. >> >> 2 big reasons why email open rates are meaningless and 3 things you should track instead. >> >> 7 Awesome Emails to Inspire Your Year-End Campaigns. The post 8 Great Ways to End Emails or Letters appeared first on MarketSmart | .

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Direct Mail vs Email Marketing: The Benefits of Both for Your Nonprofit Clients

Exactask Marketing

Successful nonprofit marketing campaigns include several channels of communication. From the old standbys, like direct mailers, to newer forms of marketing, like social media and email marketing, the agencies representing nonprofits can benefit their clients by deploying consistent messaging across all channels. direct mail Direct Marketing email marketing Marketing

32 Email Marketing Tests

The Agitator

I think we can all agree that today’s workhorse of online fundraising is outbound email appeals. If your nonprofit is in that biz, here’s an Email Testing Guide you’ll find helpful. Tags: Don't Miss these Posts direct marketing email marketing online fundraising Any dissenters? It’s from Portland (OR) interactive agency eROI. Their 32 tests cover deliverability, open rates, clickthroughs, conversions and more.

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Size Matters. (Especially in Email Marketing)

Marketing for Nonprofits

At my organization, Care2 , we spend our days helping nonprofits of all stripes grow their email lists so that they can acquire new members, donors and advocacy supporters. Here are 4 reasons size matters in email marketing. According to the eNonprofit Benchmark Study by NTEN and M+R Strategic Services , “One of the key determinants of grassroots strength is the size of an organization’s deliverable email list. Tags: email marketing Care2 list-building

5 ways to get your email marketing ready for the holidays

Fundraising 123

Looking for a strong showing in your email results this holiday season? And there's a tremendous opportunity during the year-end months for you to make the most of email marketing. You numbery types might like to know, for example, that email-driven sales were up 11% from 2008 during the 2009 holiday season. Of course, your holiday email goals may not be sales-focused. What do you want your holiday emails to accomplish? Keep your emails social.

Nonprofits Still Aren’t Using Some of the Best Email Tactics

Kivi's Nonprofit Communications Blog

We asked nonprofit communications staff about the use of various email best practices in 2020. Email List Building. Only 7% of nonprofits report using a quiz as an email list builder. Email List Engagement. Email List Performance.

New FREE e-Book on Email Marketing for You!

Marketing for Nonprofits

Start an email newsletter today! Download this e-book - From Print to Email: Take Your Newsletter on an Epic Journey , by Kivi Leroux Miller of Nonprofit Marketing Guide , sponsored by Network for Good. email marketing e-newsletters Kivi Leroux MillerWant to save money on your print newsletter? Want to provide your constituents with instant updates on your work? Want to help save the planet?

Is Email More Inspiring Than Social Media?

Kivi's Nonprofit Communications Blog

This surprised me as our Nonprofit Communications Trends Surveys usually has nonprofit communicators ranking social media as more important than email. Why is email more inspiring? For more on how you can up your email marketing game, see our many blog posts on that topic.

Four Tips on How to Use Email Marketing During a Down Economy

Fundraising 123

While the economic news may not be the cheeriest these days, we've got some good news for you about the return you'll get on those email marketing dollars. The smart folks at the DMA (that's the Direct Marketing Association) reported that in 2007, email marketing returned about $48 for every dollar invested, the highest of all the marketing channels out there. On top of being cost-effective, email can help cut costs elsewhere.

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Should You Contact People Who Unsubscribed from Your Email List?

Kivi's Nonprofit Communications Blog

Can you imagine asking someone why they unsubscribed from your email list and they’re like, “Uhhh my husband is in the hospital with COVID and I’m trying to hold down two jobs to put food on the table while homeschooling my kid, etc, etc.” Nonprofit Email Marketing

3 big reasons why email open rates don’t matter (and what you should measure instead)

iMarketSmart

She was showing off her firm’s marketing emails. They don’t account for the effectiveness (or ineffectiveness) of email marketing. No smart marketer cares about them. That’s because she didn’t know a darn thing about effective marketing. Some people call email open rates empty metrics. Email open rates are faulty and useless! >> 14 Tips for Making Your Nonprofit Email More Effective. >>

5 Best Practices For Writing Emails to Major and Legacy Donor Prospects

iMarketSmart

When they receive your email, they’ll instantly wonder, “What’s in it for me?” Too often we focus on the content of the email while the subject line does 80% of the work. Be truthful, no tricks! You cannot build relationships upon lies. Not even white lies.

FREE Email Marketing Guide for You!

Marketing for Nonprofits

My frolleague (friend and colleauge) Kivi Leroux Miller, owner of The Nonprofit Marketing Guide has partnered with the great folks at Network for Good / Fundraising 123 on this new FREE Email Marketing Guide. Choose the right Email Service Provider (ESP). (No, No, it's not OK to send bulk email via Microsoft Outlook!) In addition to this guide, check out these other free online marketing resources archived on Email for Impact (where I work).

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New Webinar on Email Marketing for You!

Marketing for Nonprofits

I’m super pleased to announce that registration is now open for Step Up Your Email Marketing , our 4-part webinar series in March, with NTEN. blasting) via email Analyze your email marketing results It gets better. Tags: email marketing NTEN online training online marketing e-mail marketing This photo is from Somefool.

Do email open rates matter?

iMarketSmart

Look, many browsers automatically open emails these days. Instead of asking about open rates, you should be asking more important questions such as: Do our donors engage with our emails? Don’t let anyone tell you email open rates matter. Related Posts: >>3 big reasons why email open rates don’t matter (and what you should measure instead). >>2 2 big reasons why email open rates don’t matter. The post Do email open rates matter?

Arts Marketing 101 - Email Marketing

Mission Paradox Blog

  You would get that little AOL voice or hear a ping on your computer and hurry to check your email. Now we have our spam filters kicked up so high that email from our parents hits the "Junk Mail" folder. What about the email that makes it through the filter?    The email that we "asked" to get when we signed up for some mailing list?  people are overwhelmed and deleting more email then ever.   Proof your emails.

Excellent Email Marketing Research

Mission Paradox Blog

Click here to access their report   on email marketing metrics.    It has such handy tidbits as: The best time of day to send email (Sunday). The average email open rate (13%). Tags: Marketing comes to us courtesy of MailerMailer.com. And other goodies. So download the PDF and learn something.

Stop Right Now and Check Those Automated Emails!

Kivi's Nonprofit Communications Blog

If you follow email marketing best practices, you should have at least a couple of automated processes set up like welcome emails when someone signs up for your e-newsletter or receipts for online donations. If you haven’t already, CHECK THOSE EMAILS to make sure they don’t come across as tone deaf to what’s going on in our world right now. So please, please, please, learn from my mistake and UPDATE THOSE AUTOMATED EMAILS!

I’m Doing a Free Conference Call on Email Marketing - Join Us!

Kivi's Nonprofit Communications Blog

Pacific), I’ll be talking all about the “ Seven Steps to Better Email Fundraising and Communications &# on a free conference call hosted by Network for Good. I also need to hear from you about our next free Nonprofit Marketing Guide webinar. Here’s what’s coming up next in the webinar series: June 24: Best Practices in Nonprofit Marketing. Perfect for marketers new to the nonprofit world, or nonprofit staff new to marketing.

Step Up Your Email Marketing - Register Today!

Marketing for Nonprofits

I've been slogging away (not really) for the past 2 days to create the perfect deck for my portion of Step Up Your Email Marketing - a 4-part webinar series - I am curating (not my word) for NTEN Nonprofit Technology Network. The best part (shouldn't this be at the top of the email?) Tags: marketing for nonprofits online training online marketing smart cookies e-mail marketing

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The Nonprofit Email Apocalypse is Coming

Kivi's Nonprofit Communications Blog

For the last several years, we’ve blogged and trained nonprofit communicators about the importance of monitoring email engagement – not just open and click-through rates on individual emails, but how many people on your email list have opened at least one email within a set period time, such as the last three months. . It’s not a number that’s front and center in most email service provider dashboards (but should be).

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7 Mistakes to Avoid with Email Newsletters

Kivi's Nonprofit Communications Blog

With the advent of social media, it seems like you constantly hear cries of “Email is dead!” In that survey, most participants said email was the best way to get their communications out with 77% saying email was the most effective channel to drive marketing content to prospects. And 87% of those surveyed also say the effectiveness of email-driven content marketing channels is improving. Email is fast. Email is cheap.

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7 things about email subject lines that will help you save the world

iMarketSmart

Firstly, email subject lines are actually headlines. ” Jeff Brooks, Creative Director at TrueSense Marketing and author of the blog Future Fundraising Now puts it this way: “Crusty, old-school, no-nonsense advertising copywriters spend more time on the ten to twenty words of a headline than they do on the several hundred words of body copy. Think about this the next time you write an email to your supporters because your subject line is actually your headline.

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5 Ways to Increase Your Email Open Rates

Kivi's Nonprofit Communications Blog

Last week, we talked about the importance of your From Line in getting your emails opened. Coupled with the From Line, your Subject Line is the other bit of text that readers use to decide if they will open your email or not. It’s getting rid of people who NEVER open your emails! For example, if someone doesn’t open any email for six months, you stop emailing them. We recently shared some data on best email sending times.

Turn Your Unopened Emails Into Opportunity For Engagement

Social Media Bird Brain

Most times you're so busy, you probably are just glad you got the letter out to your small nonprofit's email subscribers. Rather than just reviewing the data on opens and clicks you get from your outgoing news, take a good look at the information on who is not opening your email and send those subscribers a. click-through Email marketing outgoing subscribers unopened

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Last Chance to Register for Evaluating Your Email Marketing for Success!

Marketing for Nonprofits

My company - Triplex Interactive - is hosting Evaluating Your Email Marketing for Success tomorrow (4/2) from 2:00 - 3:00 EST with NTEN. This webinar is the last session in our Step Up Your Email Marketing series. After the webinar you will know how to: create an evaluation plan, and target, segment and test your email marketing for success. Tags: marketing for nonprofits email marketing online training online marketing

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