Expert insights. Personalized for you.
This one from Email Insider — The ABCs Of Email Marketing – didn’t disappoint me. Email is also a very personal channel. Email is a quick-to-market channel, so you should seize moments that present themselves as opportune. Just because you have a lot of people receiving your email doesn’t mean they care. 20 more for email fundraisers to check out. email marketing online fundraising MORE
I’m super pleased to announce that registration is now open for Step Up Your Email Marketing , our 4-part webinar series in March, with NTEN. blasting) via email Analyze your email marketing results It gets better. Tags: email marketing NTEN online training online marketing e-mail marketing This photo is from Somefool. MORE
Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. MORE
Successful nonprofit marketing campaigns include several channels of communication. From the old standbys, like direct mailers, to newer forms of marketing, like social media and email marketing, the agencies representing nonprofits can benefit their clients by deploying consistent messaging across all channels. direct mail Direct Marketing email marketing Marketing MORE
We asked nonprofit communications staff about the use of various email best practices in 2020. Email List Building. Only 7% of nonprofits report using a quiz as an email list builder. Email List Engagement. Email List Performance. MORE
Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . This is despite the fact that most of us dread opening our inboxes in the morning and feel like we are drowning in email ! . MORE
What questions do you have about nonprofit email marketing? On April 5, 2017 from 1:00 – 2:00 pm Eastern, I’ll answer 30 questions on nonprofit email marketing in 30 minutes during our next free webinar (registration link coming soon!). Now I just need the questions! Got one? Head on over to our Events Chat Page on Facebook and add your question as a comment. Like other questions too. I’ll answer the 30 questions with the most likes. E-Newsletters MORE
Top 7 Reasons Your Nonprofit Should Be Using Email Marketing. Email marketing can rapidly improve your nonprofits digital marketing strategy and help you gain donations. Email marketing provides lots of unique advantages that will benefit your non-profit. MORE
This surprised me as our Nonprofit Communications Trends Surveys usually has nonprofit communicators ranking social media as more important than email. Why is email more inspiring? For more on how you can up your email marketing game, see our many blog posts on that topic. MORE
Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Annual email list churn, the number of email addresses that go bad, was 19%. (M+R). MORE
Here’s what’s happening this month at Nonprofit Marketing Guide…. February 9 & 11: Email Marketing Trends for Nonprofits with Kivi Leroux Miller. Two-Part Webinar Series] Learn how to manage all aspects of your email marketing and communications for 2021. February 18: Jump Start Your Email Welcome Series with Kivi Leroux Miller. February 25: Jump Start Your Email Re-engagement Campaign with Kivi Leroux Miller. MORE
Pacific), I’ll be talking all about the “ Seven Steps to Better Email Fundraising and Communications &# on a free conference call hosted by Network for Good. I also need to hear from you about our next free Nonprofit Marketing Guide webinar. Here’s what’s coming up next in the webinar series: June 24: Best Practices in Nonprofit Marketing. Perfect for marketers new to the nonprofit world, or nonprofit staff new to marketing. MORE
Start an email newsletter today! Download this e-book - From Print to Email: Take Your Newsletter on an Epic Journey , by Kivi Leroux Miller of Nonprofit Marketing Guide , sponsored by Network for Good. email marketing e-newsletters Kivi Leroux MillerWant to save money on your print newsletter? Want to provide your constituents with instant updates on your work? Want to help save the planet? MORE
A big email list is a good thing for a nonprofit, right? Nonprofits should definitely think about ways to grow their email lists. Whenever I see someone bragging about the size of their email list, my first question is always, “What’s the engagement rate?”. MORE
If you follow email marketing best practices, you should have at least a couple of automated processes set up like welcome emails when someone signs up for your e-newsletter or receipts for online donations. Marketing Messaging Nonprofit Email Marketing MORE
If you''re already using email marketing and social media to promote your nonprofit, it''s important to unite your online communities—giving supporters the opportunity to stay connected with all the stuff you''re doing online and giving you the opportunity to better engage your target audience. The first step to combining your social media and email marketing is making it easy for supporters to sign up for your mailing list or find your social networks directly from your website. MORE
As a busy organization, it''s rare that you have time to even think about testing your nonprofit email marketing. But what if running an email marketing test didn''t need to take a ton of time? If you test more than one element in the same email, it is challenging (and sometimes impossible) to determine exactly what influenced the response. Experiment with CTAs: The call to action (CTA), is one of the most important parts of any email. MORE
When they receive your email, they’ll instantly wonder, “What’s in it for me?” Too often we focus on the content of the email while the subject line does 80% of the work. Be truthful, no tricks! You cannot build relationships upon lies. Not even white lies. MORE
With the advent of social media, it seems like you constantly hear cries of “Email is dead!” In that survey, most participants said email was the best way to get their communications out with 77% saying email was the most effective channel to drive marketing content to prospects. And 87% of those surveyed also say the effectiveness of email-driven content marketing channels is improving. Email is fast. Email is cheap. MORE
Brand new live training: How to Stand Out In the Inbox – Email Marketing Mastery for Nonprofits. How to get your emails delivered, opened, and read -and how to build a community anxious to hear from you! Enroll in Course for $47. Why a course on email? MORE
Between #GivingTuesday and year-end giving, nonprofits will be sending a lot of emails in the upcoming weeks. Well first things first – before they can decide whether they want to open your email, it has to be delivered to their inbox. Knowing where the email came from. MORE
Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. MORE
Looking for a strong showing in your email results this holiday season? And there's a tremendous opportunity during the year-end months for you to make the most of email marketing. You numbery types might like to know, for example, that email-driven sales were up 11% from 2008 during the 2009 holiday season. Of course, your holiday email goals may not be sales-focused. What do you want your holiday emails to accomplish? Keep your emails social. MORE
Watch the replay – Patty Breech, email marketing expert, tells us how to dramatically improve our email marketing. Email is a powerful tool to raise money and build relationships, but unfortunately, many nonprofits are not using it to its full potential. MORE
Generation Z is the largest and most ethnically diverse generation in the world, and 95% of them say email is an essential part of their lives. If you’re not doing it already, you should be fine tuning your nonprofit email marketing strategy for them. Send Short Emails. MORE
Can you imagine asking someone why they unsubscribed from your email list and they’re like, “Uhhh my husband is in the hospital with COVID and I’m trying to hold down two jobs to put food on the table while homeschooling my kid, etc, etc.” Nonprofit Email Marketing MORE
A big welcome to our new guest blogger John Haydon, who advises nonprofits on new media marketing strategy. John is the author of Facebook Marketing for Dummies, a contributor to the Huffington Post and an instructor for MarketingProfs University. Growing an email list in addition to building a Facebook fan base can sometimes feel overwhelming. To help make things easier, following are five ways you can integrate your organization’s email list with social media. MORE
Target Marketing is offering a free (registration required) ‘white paper’ on email marketing best practices. Study major email providers policies. You can find additional email marketing intelligence collected by Targeted Marketing here. Don't Miss these Posts email marketingActually, it’s more of a tip sheet, but valuable nonetheless. I’ll preview their 12 tips, but urge you to get the full paper. MORE
A big email list is a good thing for a nonprofit, right? Nonprofits should definitely think about ways to grow their email lists. Whenever I see someone bragging about the size of their email list, my first question is always, “What’s the engagement rate?”. MORE
My frolleague (friend and colleauge) Kivi Leroux Miller, owner of The Nonprofit Marketing Guide has partnered with the great folks at Network for Good / Fundraising 123 on this new FREE Email Marketing Guide. Choose the right Email Service Provider (ESP). (No, No, it's not OK to send bulk email via Microsoft Outlook!) In addition to this guide, check out these other free online marketing resources archived on Email for Impact (where I work). MORE
With the right email marketing service, like EmailNow , you can create powerful, effective branded messages that get the results you want. You may have heard that "email is dead," but here are 5 reasons why you should be using email marketing to stay in touch with your audience: . 95% of all adults have at least one email address and 93% of those subscribe to at least one email marketing list. Commercial email returned $42.08 MORE
According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. Based on analysis of data from 7 billion emails sent from its platform in the 2 nd Quarter, Yesmail also noted that Sunday posts the second-highest conversion rate with 40% higher-than-average sales. Communications Integrated fundraising and marketing Media usage / trends Online fundraising and marketing premiumThe secret ingredient? MORE
It’s not a number that’s front and center in most email service provider dashboards (but should be). Yet it’s incredibly important to whether your emails get delivered to the inbox or to the spam folder. Kivi Leroux Miller, Nonprofit Marketing Guide. MORE
I think we can all agree that today’s workhorse of online fundraising is outbound email appeals. If your nonprofit is in that biz, here’s an Email Testing Guide you’ll find helpful. Tags: Don't Miss these Posts direct marketing email marketing online fundraising Any dissenters? It’s from Portland (OR) interactive agency eROI. Their 32 tests cover deliverability, open rates, clickthroughs, conversions and more. MORE
You have questions about how to use email to engage your supporters. During our FREE WEBINAR next week, Kivi will answer: 30 Email Marketing Questions in 30 Minutes. Kivi has answers. Wednesday, April 5, 2017. 1:00 p.m. ET (10:00 a.m. Pacific). Recording available if you can’t attend live, but you must register before the webinar begins. SUBMIT YOUR QUESTION NOW. Do you have questions about: Open rates? Strategies? Design? Goals? MORE
We sent out about 300,000 emails over the course of the year and generated about 3,500 requests for information. Among the requests, many asked us to email the information to them. We took those emails and appended age data to them. Only a certain percentage of those emails had age data available. If you want to generate leads and find “hidden” planned gifts, email marketing works. MORE
So here are some great ways to end emails you send to donors: 1. What are your favorite ways to end your emails? > 4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing. >> >> 2 big reasons why email open rates are meaningless and 3 things you should track instead. >> >> 7 Awesome Emails to Inspire Your Year-End Campaigns. The post 8 Great Ways to End Emails or Letters appeared first on MarketSmart | . MORE
At my organization, Care2 , we spend our days helping nonprofits of all stripes grow their email lists so that they can acquire new members, donors and advocacy supporters. Here are 4 reasons size matters in email marketing. According to the eNonprofit Benchmark Study by NTEN and M+R Strategic Services , “One of the key determinants of grassroots strength is the size of an organization’s deliverable email list. Tags: email marketing Care2 list-building MORE
In doing research for next week’s webinar Email Marketing Trends for Nonprofits webinar series, I came across the 2020 Email Deliverability Benchmark Study done by Validity. 2020 Email Deliverability Benchmark Study. 2020 Email Deliverability Benchmark Study. MORE
While the economic news may not be the cheeriest these days, we've got some good news for you about the return you'll get on those email marketing dollars. The smart folks at the DMA (that's the Direct Marketing Association) reported that in 2007, email marketing returned about $48 for every dollar invested, the highest of all the marketing channels out there. On top of being cost-effective, email can help cut costs elsewhere. MORE
One-to-many marketing/fundraising relationships are the same as personal relationships. But, if you send spammy emails and direct mailers that are impersonal, irrelevant, interruptive, and annoying, your supporters won’t trust you or your employer. So as you prepare your next one-to-many marketing/fundraising communication, behave the same way you’d conduct yourself in a one-to-one personal relationship. The post Mass marketing, relationships and trust. MORE
She was showing off her firm’s marketing emails. They don’t account for the effectiveness (or ineffectiveness) of email marketing. No smart marketer cares about them. That’s because she didn’t know a darn thing about effective marketing. Some people call email open rates empty metrics. Email open rates are faulty and useless! >> 14 Tips for Making Your Nonprofit Email More Effective. >> MORE
Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . With 91% of all US consumers checking email daily, email marketing should be a key element of your nonprofit’s marketing efforts. MORE
I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. They asked respondents to say whether they were in the trial (beginner), transition, or strategic (advanced) phase for several components of email marketing, as a way to gauge the maturity of an email marketing program. Where does your email marketing program stand on these criteria? (If MORE
Email Marketing Related Topics J Campbell Social Marketing
MARCH 25, 2021
Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . With 91% of all US consumers checking email daily, email marketing should be a key element of your nonprofit’s marketing efforts.
J Campbell Social Marketing
DECEMBER 17, 2019
Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . This is despite the fact that most of us dread opening our inboxes in the morning and feel like we are drowning in email ! .
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
J Campbell Social Marketing
JANUARY 15, 2021
Generation Z is the largest and most ethnically diverse generation in the world, and 95% of them say email is an essential part of their lives. If you’re not doing it already, you should be fine tuning your nonprofit email marketing strategy for them. Send Short Emails.
J Campbell Social Marketing
APRIL 6, 2021
Brand new live training: How to Stand Out In the Inbox – Email Marketing Mastery for Nonprofits. How to get your emails delivered, opened, and read -and how to build a community anxious to hear from you! Enroll in Course for $47. Why a course on email?
Kivi's Nonprofit Communications Blog
NOVEMBER 17, 2020
Between #GivingTuesday and year-end giving, nonprofits will be sending a lot of emails in the upcoming weeks. Well first things first – before they can decide whether they want to open your email, it has to be delivered to their inbox. Knowing where the email came from.
J Campbell Social Marketing
NOVEMBER 13, 2020
Watch the replay – Patty Breech, email marketing expert, tells us how to dramatically improve our email marketing. Email is a powerful tool to raise money and build relationships, but unfortunately, many nonprofits are not using it to its full potential.
Kivi's Nonprofit Communications Blog
FEBRUARY 1, 2021
Here’s what’s happening this month at Nonprofit Marketing Guide…. February 9 & 11: Email Marketing Trends for Nonprofits with Kivi Leroux Miller. Two-Part Webinar Series] Learn how to manage all aspects of your email marketing and communications for 2021. February 18: Jump Start Your Email Welcome Series with Kivi Leroux Miller. February 25: Jump Start Your Email Re-engagement Campaign with Kivi Leroux Miller.
Kivi's Nonprofit Communications Blog
MARCH 16, 2017
What questions do you have about nonprofit email marketing? On April 5, 2017 from 1:00 – 2:00 pm Eastern, I’ll answer 30 questions on nonprofit email marketing in 30 minutes during our next free webinar (registration link coming soon!). Now I just need the questions! Got one? Head on over to our Events Chat Page on Facebook and add your question as a comment. Like other questions too. I’ll answer the 30 questions with the most likes. E-Newsletters
Kivi's Nonprofit Communications Blog
MARCH 28, 2017
You have questions about how to use email to engage your supporters. During our FREE WEBINAR next week, Kivi will answer: 30 Email Marketing Questions in 30 Minutes. Kivi has answers. Wednesday, April 5, 2017. 1:00 p.m. ET (10:00 a.m. Pacific). Recording available if you can’t attend live, but you must register before the webinar begins. SUBMIT YOUR QUESTION NOW. Do you have questions about: Open rates? Strategies? Design? Goals?
Kivi's Nonprofit Communications Blog
NOVEMBER 29, 2011
I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. They asked respondents to say whether they were in the trial (beginner), transition, or strategic (advanced) phase for several components of email marketing, as a way to gauge the maturity of an email marketing program. Where does your email marketing program stand on these criteria? (If
Getting Attention
FEBRUARY 5, 2013
A big welcome to our new guest blogger John Haydon, who advises nonprofits on new media marketing strategy. John is the author of Facebook Marketing for Dummies, a contributor to the Huffington Post and an instructor for MarketingProfs University. Growing an email list in addition to building a Facebook fan base can sometimes feel overwhelming. To help make things easier, following are five ways you can integrate your organization’s email list with social media.
Fundraising 123
OCTOBER 26, 2011
With the right email marketing service, like EmailNow , you can create powerful, effective branded messages that get the results you want. You may have heard that "email is dead," but here are 5 reasons why you should be using email marketing to stay in touch with your audience: . 95% of all adults have at least one email address and 93% of those subscribe to at least one email marketing list. Commercial email returned $42.08
The Agitator
DECEMBER 6, 2012
This one from Email Insider — The ABCs Of Email Marketing – didn’t disappoint me. Email is also a very personal channel. Email is a quick-to-market channel, so you should seize moments that present themselves as opportune. Just because you have a lot of people receiving your email doesn’t mean they care. 20 more for email fundraisers to check out. email marketing online fundraising
Twenti
MAY 23, 2020
Top 7 Reasons Your Nonprofit Should Be Using Email Marketing. Email marketing can rapidly improve your nonprofits digital marketing strategy and help you gain donations. Email marketing provides lots of unique advantages that will benefit your non-profit.
Fundraising 123
MARCH 19, 2014
As a busy organization, it''s rare that you have time to even think about testing your nonprofit email marketing. But what if running an email marketing test didn''t need to take a ton of time? If you test more than one element in the same email, it is challenging (and sometimes impossible) to determine exactly what influenced the response. Experiment with CTAs: The call to action (CTA), is one of the most important parts of any email.
The Agitator
SEPTEMBER 11, 2011
Target Marketing is offering a free (registration required) ‘white paper’ on email marketing best practices. Study major email providers policies. You can find additional email marketing intelligence collected by Targeted Marketing here. Don't Miss these Posts email marketingActually, it’s more of a tip sheet, but valuable nonetheless. I’ll preview their 12 tips, but urge you to get the full paper.
iMarketSmart
APRIL 13, 2018
One-to-many marketing/fundraising relationships are the same as personal relationships. But, if you send spammy emails and direct mailers that are impersonal, irrelevant, interruptive, and annoying, your supporters won’t trust you or your employer. So as you prepare your next one-to-many marketing/fundraising communication, behave the same way you’d conduct yourself in a one-to-one personal relationship. The post Mass marketing, relationships and trust.
The Agitator
SEPTEMBER 22, 2016
According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. Based on analysis of data from 7 billion emails sent from its platform in the 2 nd Quarter, Yesmail also noted that Sunday posts the second-highest conversion rate with 40% higher-than-average sales. Communications Integrated fundraising and marketing Media usage / trends Online fundraising and marketing premiumThe secret ingredient?
Kivi's Nonprofit Communications Blog
FEBRUARY 3, 2021
In doing research for next week’s webinar Email Marketing Trends for Nonprofits webinar series, I came across the 2020 Email Deliverability Benchmark Study done by Validity. 2020 Email Deliverability Benchmark Study. 2020 Email Deliverability Benchmark Study.
iMarketSmart
AUGUST 5, 2012
We sent out about 300,000 emails over the course of the year and generated about 3,500 requests for information. Among the requests, many asked us to email the information to them. We took those emails and appended age data to them. Only a certain percentage of those emails had age data available. If you want to generate leads and find “hidden” planned gifts, email marketing works.
Fundraising 123
FEBRUARY 21, 2014
If you''re already using email marketing and social media to promote your nonprofit, it''s important to unite your online communities—giving supporters the opportunity to stay connected with all the stuff you''re doing online and giving you the opportunity to better engage your target audience. The first step to combining your social media and email marketing is making it easy for supporters to sign up for your mailing list or find your social networks directly from your website.
Kivi's Nonprofit Communications Blog
FEBRUARY 10, 2021
Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training.
iMarketSmart
DECEMBER 14, 2016
So here are some great ways to end emails you send to donors: 1. What are your favorite ways to end your emails? > 4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing. >> >> 2 big reasons why email open rates are meaningless and 3 things you should track instead. >> >> 7 Awesome Emails to Inspire Your Year-End Campaigns. The post 8 Great Ways to End Emails or Letters appeared first on MarketSmart | .
Exactask Marketing
JULY 25, 2016
Successful nonprofit marketing campaigns include several channels of communication. From the old standbys, like direct mailers, to newer forms of marketing, like social media and email marketing, the agencies representing nonprofits can benefit their clients by deploying consistent messaging across all channels. direct mail Direct Marketing email marketing Marketing
The Agitator
SEPTEMBER 24, 2009
I think we can all agree that today’s workhorse of online fundraising is outbound email appeals. If your nonprofit is in that biz, here’s an Email Testing Guide you’ll find helpful. Tags: Don't Miss these Posts direct marketing email marketing online fundraising Any dissenters? It’s from Portland (OR) interactive agency eROI. Their 32 tests cover deliverability, open rates, clickthroughs, conversions and more.
Kivi's Nonprofit Communications Blog
SEPTEMBER 21, 2020
This surprised me as our Nonprofit Communications Trends Surveys usually has nonprofit communicators ranking social media as more important than email. Why is email more inspiring? For more on how you can up your email marketing game, see our many blog posts on that topic.
Kivi's Nonprofit Communications Blog
DECEMBER 8, 2020
We asked nonprofit communications staff about the use of various email best practices in 2020. Email List Building. Only 7% of nonprofits report using a quiz as an email list builder. Email List Engagement. Email List Performance.
Marketing for Nonprofits
MAY 24, 2010
At my organization, Care2 , we spend our days helping nonprofits of all stripes grow their email lists so that they can acquire new members, donors and advocacy supporters. Here are 4 reasons size matters in email marketing. According to the eNonprofit Benchmark Study by NTEN and M+R Strategic Services , “One of the key determinants of grassroots strength is the size of an organization’s deliverable email list. Tags: email marketing Care2 list-building
Fundraising 123
NOVEMBER 18, 2010
Looking for a strong showing in your email results this holiday season? And there's a tremendous opportunity during the year-end months for you to make the most of email marketing. You numbery types might like to know, for example, that email-driven sales were up 11% from 2008 during the 2009 holiday season. Of course, your holiday email goals may not be sales-focused. What do you want your holiday emails to accomplish? Keep your emails social.
Marketing for Nonprofits
MARCH 30, 2012
Start an email newsletter today! Download this e-book - From Print to Email: Take Your Newsletter on an Epic Journey , by Kivi Leroux Miller of Nonprofit Marketing Guide , sponsored by Network for Good. email marketing e-newsletters Kivi Leroux MillerWant to save money on your print newsletter? Want to provide your constituents with instant updates on your work? Want to help save the planet?
Kivi's Nonprofit Communications Blog
FEBRUARY 9, 2021
A big email list is a good thing for a nonprofit, right? Nonprofits should definitely think about ways to grow their email lists. Whenever I see someone bragging about the size of their email list, my first question is always, “What’s the engagement rate?”.
Kivi's Nonprofit Communications Blog
DECEMBER 15, 2020
Can you imagine asking someone why they unsubscribed from your email list and they’re like, “Uhhh my husband is in the hospital with COVID and I’m trying to hold down two jobs to put food on the table while homeschooling my kid, etc, etc.” Nonprofit Email Marketing
Kivi's Nonprofit Communications Blog
FEBRUARY 9, 2021
A big email list is a good thing for a nonprofit, right? Nonprofits should definitely think about ways to grow their email lists. Whenever I see someone bragging about the size of their email list, my first question is always, “What’s the engagement rate?”.
Kivi's Nonprofit Communications Blog
FEBRUARY 10, 2021
Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training.
Kivi's Nonprofit Communications Blog
APRIL 7, 2020
If you follow email marketing best practices, you should have at least a couple of automated processes set up like welcome emails when someone signs up for your e-newsletter or receipts for online donations. Marketing Messaging Nonprofit Email Marketing
Kivi's Nonprofit Communications Blog
JANUARY 15, 2020
It’s not a number that’s front and center in most email service provider dashboards (but should be). Yet it’s incredibly important to whether your emails get delivered to the inbox or to the spam folder. Kivi Leroux Miller, Nonprofit Marketing Guide.
Fundraising 123
NOVEMBER 20, 2008
While the economic news may not be the cheeriest these days, we've got some good news for you about the return you'll get on those email marketing dollars. The smart folks at the DMA (that's the Direct Marketing Association) reported that in 2007, email marketing returned about $48 for every dollar invested, the highest of all the marketing channels out there. On top of being cost-effective, email can help cut costs elsewhere.
iMarketSmart
JULY 6, 2016
She was showing off her firm’s marketing emails. They don’t account for the effectiveness (or ineffectiveness) of email marketing. No smart marketer cares about them. That’s because she didn’t know a darn thing about effective marketing. Some people call email open rates empty metrics. Email open rates are faulty and useless! >> 14 Tips for Making Your Nonprofit Email More Effective. >>
Kivi's Nonprofit Communications Blog
JUNE 19, 2009
Pacific), I’ll be talking all about the “ Seven Steps to Better Email Fundraising and Communications &# on a free conference call hosted by Network for Good. I also need to hear from you about our next free Nonprofit Marketing Guide webinar. Here’s what’s coming up next in the webinar series: June 24: Best Practices in Nonprofit Marketing. Perfect for marketers new to the nonprofit world, or nonprofit staff new to marketing.
Marketing for Nonprofits
JUNE 17, 2009
My frolleague (friend and colleauge) Kivi Leroux Miller, owner of The Nonprofit Marketing Guide has partnered with the great folks at Network for Good / Fundraising 123 on this new FREE Email Marketing Guide. Choose the right Email Service Provider (ESP). (No, No, it's not OK to send bulk email via Microsoft Outlook!) In addition to this guide, check out these other free online marketing resources archived on Email for Impact (where I work).
Marketing for Nonprofits
FEBRUARY 25, 2009
I’m super pleased to announce that registration is now open for Step Up Your Email Marketing , our 4-part webinar series in March, with NTEN. blasting) via email Analyze your email marketing results It gets better. Tags: email marketing NTEN online training online marketing e-mail marketing This photo is from Somefool.
iMarketSmart
NOVEMBER 20, 2020
When they receive your email, they’ll instantly wonder, “What’s in it for me?” Too often we focus on the content of the email while the subject line does 80% of the work. Be truthful, no tricks! You cannot build relationships upon lies. Not even white lies.
Kivi's Nonprofit Communications Blog
OCTOBER 2, 2019
With the advent of social media, it seems like you constantly hear cries of “Email is dead!” In that survey, most participants said email was the best way to get their communications out with 77% saying email was the most effective channel to drive marketing content to prospects. And 87% of those surveyed also say the effectiveness of email-driven content marketing channels is improving. Email is fast. Email is cheap.
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