Kivi's Nonprofit Communications Blog

APRIL 19, 2012

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Annual email list churn, the number of email addresses that go bad, was 19%. (M+R).

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Stats Trends Email Marketing Benchmark 42

The Agitator

SEPTEMBER 22, 2016

According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. Communications Integrated fundraising and marketing Media usage / trends Online fundraising and marketing premiumThe secret ingredient? Weekends!

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Sales And Marketing Conversion Rate Online Fundraising Analysis 21

iMarketSmart

DECEMBER 14, 2016

So here are some great ways to end emails you send to donors: 1. What are your favorite ways to end your emails? > 4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing. >> >> 7 Awesome Emails to Inspire Your Year-End Campaigns.

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Email Letter Mission Open Rate 89

Getting Attention

FEBRUARY 5, 2013

A big welcome to our new guest blogger John Haydon, who advises nonprofits on new media marketing strategy. John is the author of Facebook Marketing for Dummies, a contributor to the Huffington Post and an instructor for MarketingProfs University.

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Facebook Email Marketing Channel Photos 55

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MARCH 19, 2014

As a busy organization, it''s rare that you have time to even think about testing your nonprofit email marketing. But what if running an email marketing test didn''t need to take a ton of time? If you test more than one element in the same email, it is challenging (and sometimes impossible) to determine exactly what influenced the response. Experiment with CTAs: The call to action (CTA), is one of the most important parts of any email.

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Test Nonprofit Communications Strategy Email Marketing 32

iMarketSmart

OCTOBER 24, 2016

Firstly, email subject lines are actually headlines. Think about this the next time you write an email to your supporters because your subject line is actually your headline. Here are some things I’ve learned that work well in email subject lines.

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Email Fundraiser Fundraising Urgency 86

The Agitator

DECEMBER 6, 2012

This one from Email Insider — The ABCs Of Email Marketing – didn’t disappoint me. Email is also a very personal channel. Email is a quick-to-market channel, so you should seize moments that present themselves as opportune. Just because you have a lot of people receiving your email doesn’t mean they care. 20 more for email fundraisers to check out. email marketing online fundraising

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Online Fundraising Online Channel Corporate 5

J Campbell Social Marketing

JUNE 25, 2014

I receive a lot of email newsletters – from nonprofit organizations, from businesses and from consultants. In recent months, I dramatically pruned by email subscriptions. You have an important advantage when marketing. One or two calls to action per email please.

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Newsletter Email Open Rate Sales And Marketing 101

iMarketSmart

AUGUST 5, 2012

We sent out about 300,000 emails over the course of the year and generated about 3,500 requests for information. Among the requests, many asked us to email the information to them. We took those emails and appended age data to them. Only a certain percentage of those emails had age data available. If you want to generate leads and find “hidden” planned gifts, email marketing works.

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Groups Aging Interests Plan 21

J Campbell Social Marketing

APRIL 17, 2014

Some of the more interesting findings: Email continues to account for about a third of online fundraising revenue. Most surprising finding: As nonprofits send more email messages, their unsubscribe rates go down.

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Kivi's Nonprofit Communications Blog

NOVEMBER 29, 2011

I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. Marketers have the most strategic — or mature — processes in place for list building and list hygiene maintenance.

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Newsletter Trends Funnel Nonprofit Communications 7

iMarketSmart

JANUARY 18, 2017

The post 9 simple pointers for writing better emails and letters to your donors appeared first on MarketSmart | . Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school.

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Email Letter Maryland Lead Generation 75

J Campbell Social Marketing

DECEMBER 31, 2013

Pretty shocking news for nonprofit organizations, especially those with tiny budgets and small staff capacity, who were led to believe that Facebook represents the holy grail of nonprofit marketing. 3 Things Your Nonprofit Can Do Instead of Facebook Marketing.

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Facebook Banner UK ROI 93

Marketing for Nonprofits

MARCH 30, 2012

Start an email newsletter today! Download this e-book - From Print to Email: Take Your Newsletter on an Epic Journey , by Kivi Leroux Miller of Nonprofit Marketing Guide , sponsored by Network for Good. email marketing e-newsletters Kivi Leroux MillerWant to save money on your print newsletter? Want to provide your constituents with instant updates on your work? Want to help save the planet?

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Newsletter Guide Network Money 5

iMarketSmart

SEPTEMBER 19, 2016

Here’s an old letter from my alma mater. In 2012 they achieved their goal and raised $1 billion but, in my humble opinion, they failed miserably. . Although this letter is meant for the “community” (non-donors and donors), this is NOT how you should ever address people.

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Letter Maryland Communities Community 77

Kivi's Nonprofit Communications Blog

MARCH 16, 2017

What questions do you have about nonprofit email marketing? On April 5, 2017 from 1:00 – 2:00 pm Eastern, I’ll answer 30 questions on nonprofit email marketing in 30 minutes during our next free webinar (registration link coming soon!).

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Newsletter Marketing April Facebook 2

iMarketSmart

AUGUST 3, 2017

Learn how to use email in a way donors love, how to use it to track engagement, some pitfalls to avoid, and much more. The post Email as a Fundraising Tool – Episode 4 appeared first on MarketSmart, LLC |.

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Email Marketing Marketing Email Tools 23

J Campbell Social Marketing

AUGUST 8, 2013

Recently, I was forced to change my email inbox. The new inbox creates three tabs and filter emails according to where Gmail thinks they belong – Primary, Social and Promotions. Enough about me and my email OCD. The email went like this: Hi friends, .

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Marketing Email Design Promotion 30

iMarketSmart

JULY 6, 2016

She was showing off her firm’s marketing emails. They don’t account for the effectiveness (or ineffectiveness) of email marketing. No smart marketer cares about them. That’s because she didn’t know a darn thing about effective marketing.

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Metrics Sales And Marketing Best Direct Marketing 10

iMarketSmart

AUGUST 31, 2015

That’s why helping people change their preferences and/or helping them opt-out of receiving emails could be a really good thing. If you think some miracle that will inspire someone who has not been paying any attention to your emails to give will happen, you are wrong.

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Opt-out Opt-in Campaign Fundraiser 47

iMarketSmart

NOVEMBER 20, 2015

I keep hearing so-called planned giving experts congratulate themselves for getting phenomenal open rates from their e-blasts even though email open rates don’t matter whatsoever. Here are 2 huge reasons why email open rates are meaningless. The technology used to track an “open” uses an HTML IMG tag embedded in the outgoing emails. This is a tiny, transparent tracking image that tries to determine when a person’s email browser displays the email.

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Open Rate Metrics Philanthropy Blasts 20

J Campbell Social Marketing

SEPTEMBER 30, 2014

4) Heather Jackson – Email Marketing for Success: Simple & Effective Strategies. Heather is a Constant Contact and digital & email marketing expert. Top takeaway: Email subject line formula that is the key to getting more opens – Use a # or a ? +

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Ads Marketing Keyword Facebook 32

The Agitator

JULY 28, 2013

accountability communications Don''t Miss these Posts email marketing loyalty nonprofit management online activism online advocacy premium The Environmental Defense Fund (EDF), one of my alma maters, flubbed it last week, sending a message that graded its many online activists.

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Awards Communications Contact Marketing 28

Exactask Marketing

JULY 25, 2016

Successful nonprofit marketing campaigns include several channels of communication. direct mail Direct Marketing email marketing Marketing

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Email Marketing Direct Marketing Nonprofit 1

The Agitator

NOVEMBER 11, 2013

In mid-to-late July Google introduced Gmail Tabs, a change to its Inbox designed to differentiate between what they call ‘Primary’ emails and ‘Promotions’. A good part of the email-marketing world has been in a dither scrambling for ways to keep their messages in front of Gmail subscribers.

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Differentiation Online Fundraising July Google 19

The Agitator

JULY 25, 2012

The Direct Marketing Association notes in its recently released 2012 Response Rate Report that direct mail response rates have dropped nearly 25% over the past nine years. Email had the highest ROI (28.5), compared with 7.00

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Direct Mail Mail Response Rate Online Fundraising 29

The Agitator

MARCH 5, 2013

Here’s another troublesome trend line to add to falling retention and acquisition rates — falling email read rates. A worldwide study by email services provider Return Path looked at 400,000 email campaigns conducted in the 4th Qtr of 2012 and compared them to the prior year.

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Rate Online Fundraising Email Obama 24

The Agitator

JULY 29, 2013

It’s not bad enough that every nonprofit you compete with for funds is badgering your donors with email appeals. accountability communications email marketing online activism online advocacy online fundraising premium

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Online Fundraising Email August November 24

iMarketSmart

DECEMBER 3, 2013

Marketing Sherpa frequently delivers fantastic research right to your inbox for free (if you sign up for it). Here you’ll find their latest findings on the type of emails your “customers” (donors) actually want from you.

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Donations Custom Customer Marketing 26

The Agitator

AUGUST 21, 2013

In a study titled The Path to Donation ( download summary here ), Google and the market researchers from MillwardBrown Digital revealed that donor research leading up to year-end giving starts early and spans multiple sources. Don''t Miss these Posts email marketing fundraising Hot Research online fundraising online video premium Enter the terms ‘donor’ and ‘digital’ into Google and you get 13,600,000 results.

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Google Research Online Fundraising August 20

The Agitator

FEBRUARY 4, 2014

What I found interesting is that many of these so-called online fundraising failures are actually failures of Direct Marketing 101. direct marketing Don''t Miss these Posts email marketing Hot Research online fundraising online publishing social networking You Deserve a Raise premium The Chronicle of Philanthropy reports a new study which gives a ‘F’ grade to most nonprofits for their online fundraising.

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Online Fundraising Research Network Online Giving 19

EveryAction

APRIL 6, 2017

I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?". TCW: "What's a common mistake nonprofits make with marketing automation?".

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Automation Email Contingency Software 16

The Agitator

AUGUST 7, 2013

But before you online fundraisers get all giddy and delirious out there, celebrating the coming convergence of seniors’ Boomers Don''t Miss these Posts email marketing media usage online activism online advocacy online fundraising pew internet project social networking premium The latest report from Pew Research says 72% of online adults are using social network sites.

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Online Fundraising Network Segmentation Aging 20

The Agitator

MAY 13, 2014

Acquisition database marketing direct marketing Don''t Miss these Posts email marketing online advocacy online fundraising premium Demonstrating what should be a staple in your acquisition toolkit, here’s a brief ‘petition-to-donor’ case study from Care2, involving the African Wildlife Foundation (AWF). Very straightforward. AWF’s petition to stop illegal wildlife poaching was promoted across the Care2 online network.

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Online Online Fundraising ROI Conversion Rate 17

The Agitator

AUGUST 5, 2013

Don''t Miss these Posts email marketing online fundraising premium Thursday’s mid-year release of the Blackbaud Index shows overall charitable giving up 2.2% and online giving up 14% for the first six months of 2013.

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Christmas Online Fundraising Online December 19

The Agitator

SEPTEMBER 24, 2009

I think we can all agree that today’s workhorse of online fundraising is outbound email appeals. If your nonprofit is in that biz, here’s an Email Testing Guide you’ll find helpful. Tags: Don't Miss these Posts direct marketing email marketing online fundraising Any dissenters? It’s from Portland (OR) interactive agency eROI. Their 32 tests cover deliverability, open rates, clickthroughs, conversions and more.

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Marketing Emarketing Direct Marketing Portland 0

The Agitator

MAY 23, 2011

Don't Miss these Posts Hot Research communications email marketing issue fundraising nonprofits online activism online advocacy online fundraising social networking

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Online Online Fundraising Spam Social Media 24

The Agitator

FEBRUARY 10, 2014

No, that place in my digital heart belongs to email. And corporate consultancy McKinsey reminds me why in their recent study, Why marketers should keep sending you e-mails , ( reported here by BrightWave CEO Simms Jenkins), which finds that email marketing is nearly 40 times more effective than Facebook and Twitter at acquiring customers. email marketing online fundraising premium

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Online Fundraising Online Mail Corporate 12

The Agitator

FEBRUARY 21, 2012

Trend #7 – Getting smarter with Email. communications Don't Miss these Posts email marketing innovation nonprofits online advocacy online fundraising online publishing social networking You Deserve a RaiseBryan Miller at blog Giving in a digital world has made a herculean effort over the month of January to unload a pile of insights about online and mobile fundraising.

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Trends Online Fundraising Network January 22

The Agitator

JULY 23, 2014

Make our fundraising emails ‘mobile friendly’ 2. Personally, I would probably look at my email fundraising first, and make sure we were delivering our appeals in a mobile-friendly way. email marketing online fundraising online video premium The corner office has spoken: “We need to raise more money online. Get on it!” ” Oh my … what to do?! Here are three choices the pressured online fundraiser might consider … 1.

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Email Video Online Fundraising Conversion Rate 13