Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Annual email list churn, the number of email addresses that go bad, was 19%. (M+R).

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Revealed! The Secret Ingredient For Email Marketing

The Agitator

According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. Communications Integrated fundraising and marketing Media usage / trends Online fundraising and marketing premiumThe secret ingredient? Weekends!

Trending Sources

8 Great Ways to End Emails or Letters

iMarketSmart

So here are some great ways to end emails you send to donors: 1. What are your favorite ways to end your emails? > 4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing. >> >> 7 Awesome Emails to Inspire Your Year-End Campaigns.

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Five Ways to Integrate Email Marketing and Facebook

Getting Attention

A big welcome to our new guest blogger John Haydon, who advises nonprofits on new media marketing strategy. John is the author of Facebook Marketing for Dummies, a contributor to the Huffington Post and an instructor for MarketingProfs University.

Your Email Marketing and E-News Questions…Answered! [FREE WEBINAR]

Kivi's Nonprofit Communications Blog

You have questions about how to use email to engage your supporters. During our FREE WEBINAR next week, Kivi will answer: 30 Email Marketing Questions in 30 Minutes. Kivi has answers. Wednesday, April 5, 2017. 1:00 p.m. ET (10:00 a.m. Pacific).

7 things about email subject lines that will help you save the world

iMarketSmart

Firstly, email subject lines are actually headlines. Think about this the next time you write an email to your supporters because your subject line is actually your headline. Here are some things I’ve learned that work well in email subject lines.

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ABCs Of Email Marketing

The Agitator

This one from Email Insider — The ABCs Of Email Marketing – didn’t disappoint me. Email is also a very personal channel. Email is a quick-to-market channel, so you should seize moments that present themselves as opportune. Just because you have a lot of people receiving your email doesn’t mean they care. 20 more for email fundraisers to check out. email marketing online fundraising

5 Quick Ways to Improve Your Nonprofit Email Newsletter

J Campbell Social Marketing

I receive a lot of email newsletters – from nonprofit organizations, from businesses and from consultants. In recent months, I dramatically pruned by email subscriptions. You have an important advantage when marketing. One or two calls to action per email please.

What age group responds to planned giving email marketing most?

iMarketSmart

We sent out about 300,000 emails over the course of the year and generated about 3,500 requests for information. Among the requests, many asked us to email the information to them. We took those emails and appended age data to them. Only a certain percentage of those emails had age data available. If you want to generate leads and find “hidden” planned gifts, email marketing works.

Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

J Campbell Social Marketing

Some of the more interesting findings: Email continues to account for about a third of online fundraising revenue. Most surprising finding: As nonprofits send more email messages, their unsubscribe rates go down.

How Mature Is Your Email Marketing Program?

Kivi's Nonprofit Communications Blog

I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. Marketers have the most strategic — or mature — processes in place for list building and list hygiene maintenance.

9 simple pointers for writing better emails and letters to your donors

iMarketSmart

The post 9 simple pointers for writing better emails and letters to your donors appeared first on MarketSmart | . Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school.

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30 Questions on Nonprofit Email Marketing. What’s Yours?

Kivi's Nonprofit Communications Blog

What questions do you have about nonprofit email marketing? On April 5, 2017 from 1:00 – 2:00 pm Eastern, I’ll answer 30 questions on nonprofit email marketing in 30 minutes during our next free webinar (registration link coming soon!).

3 Things To Do Instead of Facebook Marketing in 2014

J Campbell Social Marketing

Pretty shocking news for nonprofit organizations, especially those with tiny budgets and small staff capacity, who were led to believe that Facebook represents the holy grail of nonprofit marketing. 3 Things Your Nonprofit Can Do Instead of Facebook Marketing.

New FREE e-Book on Email Marketing for You!

Marketing for Nonprofits

Start an email newsletter today! Download this e-book - From Print to Email: Take Your Newsletter on an Epic Journey , by Kivi Leroux Miller of Nonprofit Marketing Guide , sponsored by Network for Good. email marketing e-newsletters Kivi Leroux MillerWant to save money on your print newsletter? Want to provide your constituents with instant updates on your work? Want to help save the planet?

How NOT to write a letter to your supporter community

iMarketSmart

Here’s an old letter from my alma mater. In 2012 they achieved their goal and raised $1 billion but, in my humble opinion, they failed miserably. . Although this letter is meant for the “community” (non-donors and donors), this is NOT how you should ever address people.

How to Prevent the New Gmail Inbox From Hiding Your Emails

J Campbell Social Marketing

Recently, I was forced to change my email inbox. The new inbox creates three tabs and filter emails according to where Gmail thinks they belong – Primary, Social and Promotions. Enough about me and my email OCD. The email went like this: Hi friends, .

3 big reasons why email open rates don’t matter (and what you should measure instead)

iMarketSmart

She was showing off her firm’s marketing emails. They don’t account for the effectiveness (or ineffectiveness) of email marketing. No smart marketer cares about them. That’s because she didn’t know a darn thing about effective marketing.

3 reasons to run an OPT-OUT campaign

iMarketSmart

That’s why helping people change their preferences and/or helping them opt-out of receiving emails could be a really good thing. If you think some miracle that will inspire someone who has not been paying any attention to your emails to give will happen, you are wrong.

2 big reasons why email open rates are meaningless and 3 things you should track instead

iMarketSmart

I keep hearing so-called planned giving experts congratulate themselves for getting phenomenal open rates from their e-blasts even though email open rates don’t matter whatsoever. Here are 2 huge reasons why email open rates are meaningless. The technology used to track an “open” uses an HTML IMG tag embedded in the outgoing emails. This is a tiny, transparent tracking image that tries to determine when a person’s email browser displays the email.

How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

J Campbell Social Marketing

4) Heather Jackson – Email Marketing for Success: Simple & Effective Strategies. Heather is a Constant Contact and digital & email marketing expert. Top takeaway: Email subject line formula that is the key to getting more opens – Use a # or a ? +

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We’re Sorry Ben!

The Agitator

accountability communications Don''t Miss these Posts email marketing loyalty nonprofit management online activism online advocacy premium The Environmental Defense Fund (EDF), one of my alma maters, flubbed it last week, sending a message that graded its many online activists.

Heads-Up for Year-End Email

The Agitator

In mid-to-late July Google introduced Gmail Tabs, a change to its Inbox designed to differentiate between what they call ‘Primary’ emails and ‘Promotions’. A good part of the email-marketing world has been in a dither scrambling for ways to keep their messages in front of Gmail subscribers.

Direct Mail Hanging In

The Agitator

The Direct Marketing Association notes in its recently released 2012 Response Rate Report that direct mail response rates have dropped nearly 25% over the past nine years. Email had the highest ROI (28.5), compared with 7.00

Declining Email Read Rates

The Agitator

Here’s another troublesome trend line to add to falling retention and acquisition rates — falling email read rates. A worldwide study by email services provider Return Path looked at 400,000 email campaigns conducted in the 4th Qtr of 2012 and compared them to the prior year.

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The top 3 kinds of emails your donors actually want to receive from you?

iMarketSmart

Marketing Sherpa frequently delivers fantastic research right to your inbox for free (if you sign up for it). Here you’ll find their latest findings on the type of emails your “customers” (donors) actually want from you.

Meet Your Email Competition

The Agitator

It’s not bad enough that every nonprofit you compete with for funds is badgering your donors with email appeals. accountability communications email marketing online activism online advocacy online fundraising premium

Google This!

The Agitator

In a study titled The Path to Donation ( download summary here ), Google and the market researchers from MillwardBrown Digital revealed that donor research leading up to year-end giving starts early and spans multiple sources. Don''t Miss these Posts email marketing fundraising Hot Research online fundraising online video premium Enter the terms ‘donor’ and ‘digital’ into Google and you get 13,600,000 results.

‘F’ Grade For Online Giving

The Agitator

What I found interesting is that many of these so-called online fundraising failures are actually failures of Direct Marketing 101. direct marketing Don''t Miss these Posts email marketing Hot Research online fundraising online publishing social networking You Deserve a Raise premium The Chronicle of Philanthropy reports a new study which gives a ‘F’ grade to most nonprofits for their online fundraising.

Seniors Go Social, But Don’t Hyperventilate

The Agitator

But before you online fundraisers get all giddy and delirious out there, celebrating the coming convergence of seniors’ Boomers Don''t Miss these Posts email marketing media usage online activism online advocacy online fundraising pew internet project social networking premium The latest report from Pew Research says 72% of online adults are using social network sites.

Petition Signer To Donor

The Agitator

Acquisition database marketing direct marketing Don''t Miss these Posts email marketing online advocacy online fundraising premium Demonstrating what should be a staple in your acquisition toolkit, here’s a brief ‘petition-to-donor’ case study from Care2, involving the African Wildlife Foundation (AWF). Very straightforward. AWF’s petition to stop illegal wildlife poaching was promoted across the Care2 online network.

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32 Email Marketing Tests

The Agitator

I think we can all agree that today’s workhorse of online fundraising is outbound email appeals. If your nonprofit is in that biz, here’s an Email Testing Guide you’ll find helpful. Tags: Don't Miss these Posts direct marketing email marketing online fundraising Any dissenters? It’s from Portland (OR) interactive agency eROI. Their 32 tests cover deliverability, open rates, clickthroughs, conversions and more.

141 Shopping Days Until Christmas

The Agitator

Don''t Miss these Posts email marketing online fundraising premium Thursday’s mid-year release of the Blackbaud Index shows overall charitable giving up 2.2% and online giving up 14% for the first six months of 2013.

7 Questions on Marketing Automation for Nonprofits

EveryAction

I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?". TCW: "What's a common mistake nonprofits make with marketing automation?".

‘Cause Fatigue’ On Social Media?

The Agitator

Don't Miss these Posts Hot Research communications email marketing issue fundraising nonprofits online activism online advocacy online fundraising social networking

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12 Digital Fundraising Trends

The Agitator

Trend #7 – Getting smarter with Email. communications Don't Miss these Posts email marketing innovation nonprofits online advocacy online fundraising online publishing social networking You Deserve a RaiseBryan Miller at blog Giving in a digital world has made a herculean effort over the month of January to unload a pile of insights about online and mobile fundraising.

It’s Still Email Folks

The Agitator

No, that place in my digital heart belongs to email. And corporate consultancy McKinsey reminds me why in their recent study, Why marketers should keep sending you e-mails , ( reported here by BrightWave CEO Simms Jenkins), which finds that email marketing is nearly 40 times more effective than Facebook and Twitter at acquiring customers. email marketing online fundraising premium

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Let's Get Together! 5 Steps to Combine Your Nonprofit's Social Media and Email Marketing

Fundraising 123

If you''re already using email marketing and social media to promote your nonprofit, it''s important to unite your online communities—giving supporters the opportunity to stay connected with all the stuff you''re doing online and giving you the opportunity to better engage your target audience. The first step to combining your social media and email marketing is making it easy for supporters to sign up for your mailing list or find your social networks directly from your website.

Cashing In. God Bless America.

The Agitator

database marketing Don''t Miss these Posts email marketing fundraising innovation online activism online fundraising politics

We Need To Raise More Money Online!

The Agitator

Make our fundraising emails ‘mobile friendly’ 2. Personally, I would probably look at my email fundraising first, and make sure we were delivering our appeals in a mobile-friendly way. email marketing online fundraising online video premium The corner office has spoken: “We need to raise more money online. Get on it!” ” Oh my … what to do?! Here are three choices the pressured online fundraiser might consider … 1.