Expert insights. Personalized for you.
This one from Email Insider — The ABCs Of Email Marketing – didn’t disappoint me. Email is also a very personal channel. Email is a quick-to-market channel, so you should seize moments that present themselves as opportune. Just because you have a lot of people receiving your email doesn’t mean they care. 20 more for email fundraisers to check out. email marketing online fundraising MORE
Last week, we talked about the importance of your From Line in getting your emails opened. Coupled with the From Line, your Subject Line is the other bit of text that readers use to decide if they will open your email or not. It’s getting rid of people who NEVER open your emails! For example, if someone doesn’t open any email for six months, you stop emailing them. We recently shared some data on best email sending times. MORE
I’m super pleased to announce that registration is now open for Step Up Your Email Marketing , our 4-part webinar series in March, with NTEN. blasting) via email Analyze your email marketing results It gets better. This photo is from Somefool. MORE
Most times you're so busy, you probably are just glad you got the letter out to your small nonprofit's email subscribers. Rather than just reviewing the data on opens and clicks you get from your outgoing news, take a good look at the information on who is not opening your email and send those subscribers a. click-through Email marketing outgoing subscribers unopened MORE
Successful nonprofit marketing campaigns include several channels of communication. From the old standbys, like direct mailers, to newer forms of marketing, like social media and email marketing, the agencies representing nonprofits can benefit their clients by deploying consistent messaging across all channels. direct mail Direct Marketing email marketing Marketing MORE
Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . This is despite the fact that most of us dread opening our inboxes in the morning and feel like we are drowning in email ! . MORE
What questions do you have about nonprofit email marketing? On April 5, 2017 from 1:00 – 2:00 pm Eastern, I’ll answer 30 questions on nonprofit email marketing in 30 minutes during our next free webinar (registration link coming soon!). Now I just need the questions! Got one? Head on over to our Events Chat Page on Facebook and add your question as a comment. Like other questions too. I’ll answer the 30 questions with the most likes. E-Newsletters MORE
Top 7 Reasons Your Nonprofit Should Be Using Email Marketing. Email marketing can rapidly improve your nonprofits digital marketing strategy and help you gain donations. With so many new social media platforms to use to market your non-profit, you might think email marketing is a little bit outdated, but that’s just not true. Email marketing provides lots of unique advantages that will benefit your non-profit. Automated emails. MORE
This surprised me as our Nonprofit Communications Trends Surveys usually has nonprofit communicators ranking social media as more important than email. Why is email more inspiring? For more on how you can up your email marketing game, see our many blog posts on that topic. MORE
Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Annual email list churn, the number of email addresses that go bad, was 19%. (M+R). MORE
My company - Triplex Interactive - is hosting Evaluating Your Email Marketing for Success tomorrow (4/2) from 2:00 - 3:00 EST with NTEN. This webinar is the last session in our Step Up Your Email Marketing series. MORE
Pacific), I’ll be talking all about the “ Seven Steps to Better Email Fundraising and Communications &# on a free conference call hosted by Network for Good. I also need to hear from you about our next free Nonprofit Marketing Guide webinar. MORE
You would get that little AOL voice or hear a ping on your computer and hurry to check your email. Now we have our spam filters kicked up so high that email from our parents hits the "Junk Mail" folder. What about the email that makes it through the filter? The email that we "asked" to get when we signed up for some mailing list? people are overwhelmed and deleting more email then ever. Proof your emails. MORE
If you follow email marketing best practices, you should have at least a couple of automated processes set up like welcome emails when someone signs up for your e-newsletter or receipts for online donations. Marketing Messaging Nonprofit Email Marketing MORE
Start an email newsletter today! Download this e-book - From Print to Email: Take Your Newsletter on an Epic Journey , by Kivi Leroux Miller of Nonprofit Marketing Guide , sponsored by Network for Good. email marketing e-newsletters Kivi Leroux MillerWant to save money on your print newsletter? Want to provide your constituents with instant updates on your work? Want to help save the planet? MORE
If you''re already using email marketing and social media to promote your nonprofit, it''s important to unite your online communities—giving supporters the opportunity to stay connected with all the stuff you''re doing online and giving you the opportunity to better engage your target audience. The first step to combining your social media and email marketing is making it easy for supporters to sign up for your mailing list or find your social networks directly from your website. MORE
As a busy organization, it''s rare that you have time to even think about testing your nonprofit email marketing. But what if running an email marketing test didn''t need to take a ton of time? If you test more than one element in the same email, it is challenging (and sometimes impossible) to determine exactly what influenced the response. Experiment with CTAs: The call to action (CTA), is one of the most important parts of any email. MORE
Firstly, email subject lines are actually headlines. ” Jeff Brooks, Creative Director at TrueSense Marketing and author of the blog Future Fundraising Now puts it this way: “Crusty, old-school, no-nonsense advertising copywriters spend more time on the ten to twenty words of a headline than they do on the several hundred words of body copy. Think about this the next time you write an email to your supporters because your subject line is actually your headline. MORE
With the advent of social media, it seems like you constantly hear cries of “Email is dead!” In that survey, most participants said email was the best way to get their communications out with 77% saying email was the most effective channel to drive marketing content to prospects. And 87% of those surveyed also say the effectiveness of email-driven content marketing channels is improving. Email is fast. Email is cheap. MORE
Whether they are signing up for an email newsletter or donating to your cause, it’s important to make new supporters feel all warm and fuzzy about getting involved with your organization. An email welcome series is a great way to start building relationships that can last. According to a study by Return Path , users who read one welcome email will go on to open at least 40 percent of the emails from the same brand in the following 180 days. MORE
Looking for a strong showing in your email results this holiday season? And there's a tremendous opportunity during the year-end months for you to make the most of email marketing. You numbery types might like to know, for example, that email-driven sales were up 11% from 2008 during the 2009 holiday season. Of course, your holiday email goals may not be sales-focused. What do you want your holiday emails to accomplish? Keep your emails social. MORE
A big welcome to our new guest blogger John Haydon, who advises nonprofits on new media marketing strategy. John is the author of Facebook Marketing for Dummies, a contributor to the Huffington Post and an instructor for MarketingProfs University. Growing an email list in addition to building a Facebook fan base can sometimes feel overwhelming. To help make things easier, following are five ways you can integrate your organization’s email list with social media. MORE
Target Marketing is offering a free (registration required) ‘white paper’ on email marketing best practices. Study major email providers policies. You can find additional email marketing intelligence collected by Targeted Marketing here. Don't Miss these Posts email marketingActually, it’s more of a tip sheet, but valuable nonetheless. I’ll preview their 12 tips, but urge you to get the full paper. MORE
My frolleague (friend and colleauge) Kivi Leroux Miller, owner of The Nonprofit Marketing Guide has partnered with the great folks at Network for Good / Fundraising 123 on this new FREE Email Marketing Guide. Choose the right Email Service Provider (ESP). (No, MORE
With the right email marketing service, like EmailNow , you can create powerful, effective branded messages that get the results you want. You may have heard that "email is dead," but here are 5 reasons why you should be using email marketing to stay in touch with your audience: . 95% of all adults have at least one email address and 93% of those subscribe to at least one email marketing list. Commercial email returned $42.08 MORE
According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. Based on analysis of data from 7 billion emails sent from its platform in the 2 nd Quarter, Yesmail also noted that Sunday posts the second-highest conversion rate with 40% higher-than-average sales. Communications Integrated fundraising and marketing Media usage / trends Online fundraising and marketing premiumThe secret ingredient? MORE
I keep hearing so-called planned giving experts congratulate themselves for getting phenomenal open rates from their e-blasts even though email open rates don’t matter whatsoever. Here are 2 huge reasons why email open rates are meaningless. The technology used to track an “open” uses an HTML IMG tag embedded in the outgoing emails. This is a tiny, transparent tracking image that tries to determine when a person’s email browser displays the email. MORE
It’s not a number that’s front and center in most email service provider dashboards (but should be). Yet it’s incredibly important to whether your emails get delivered to the inbox or to the spam folder. Kivi Leroux Miller, Nonprofit Marketing Guide. MORE
I think we can all agree that today’s workhorse of online fundraising is outbound email appeals. If your nonprofit is in that biz, here’s an Email Testing Guide you’ll find helpful. Tags: Don't Miss these Posts direct marketing email marketing online fundraising Any dissenters? It’s from Portland (OR) interactive agency eROI. Their 32 tests cover deliverability, open rates, clickthroughs, conversions and more. MORE
When Jen Billow shared with her fellow Communications Director Mentoring Program participants that her organization, the Park City Education Foundation, had received accolades from Constant Contact for their awesome email engagement rates, everyone wanted to know how. Our Upcoming Email Newsletter Two-Part Webinar Training (Creating Awesome Email Newsletters, May 1-2). E-Newsletters Nonprofit Communications e-newsletters email marketing MORE
You have questions about how to use email to engage your supporters. During our FREE WEBINAR next week, Kivi will answer: 30 Email Marketing Questions in 30 Minutes. Kivi has answers. Wednesday, April 5, 2017. 1:00 p.m. ET (10:00 a.m. Pacific). Recording available if you can’t attend live, but you must register before the webinar begins. SUBMIT YOUR QUESTION NOW. Do you have questions about: Open rates? Strategies? Design? Goals? MORE
We sent out about 300,000 emails over the course of the year and generated about 3,500 requests for information. Among the requests, many asked us to email the information to them. We took those emails and appended age data to them. Only a certain percentage of those emails had age data available. If you want to generate leads and find “hidden” planned gifts, email marketing works. MORE
At my organization, Care2 , we spend our days helping nonprofits of all stripes grow their email lists so that they can acquire new members, donors and advocacy supporters. Here are 4 reasons size matters in email marketing. This cartoon is by Courtney Gibbons. I know. MORE
So here are some great ways to end emails you send to donors: 1. What are your favorite ways to end your emails? > 4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing. >> >> 2 big reasons why email open rates are meaningless and 3 things you should track instead. >> >> 7 Awesome Emails to Inspire Your Year-End Campaigns. The post 8 Great Ways to End Emails or Letters appeared first on MarketSmart | . MORE
Click here to access their report on email marketing metrics. It has such handy tidbits as: The best time of day to send email (Sunday). The average email open rate (13%). Tags: Marketing comes to us courtesy of MailerMailer.com. And other goodies. So download the PDF and learn something. MORE
While the economic news may not be the cheeriest these days, we've got some good news for you about the return you'll get on those email marketing dollars. The smart folks at the DMA (that's the Direct Marketing Association) reported that in 2007, email marketing returned about $48 for every dollar invested, the highest of all the marketing channels out there. On top of being cost-effective, email can help cut costs elsewhere. MORE
One-to-many marketing/fundraising relationships are the same as personal relationships. But, if you send spammy emails and direct mailers that are impersonal, irrelevant, interruptive, and annoying, your supporters won’t trust you or your employer. So as you prepare your next one-to-many marketing/fundraising communication, behave the same way you’d conduct yourself in a one-to-one personal relationship. The post Mass marketing, relationships and trust. MORE
She was showing off her firm’s marketing emails. They don’t account for the effectiveness (or ineffectiveness) of email marketing. No smart marketer cares about them. That’s because she didn’t know a darn thing about effective marketing. Some people call email open rates empty metrics. Email open rates are faulty and useless! >> 14 Tips for Making Your Nonprofit Email More Effective. >> MORE
Look, many browsers automatically open emails these days. Instead of asking about open rates, you should be asking more important questions such as: Do our donors engage with our emails? Don’t let anyone tell you email open rates matter. Related Posts: >>3 big reasons why email open rates don’t matter (and what you should measure instead). >>2 2 big reasons why email open rates don’t matter. The post Do email open rates matter? MORE
Litmus is out with a new update to its State of Email Engagement Report. Here are a few interesting findings from their research on more than 10 billion emails worldwide. Where People Open Email. Most emails are now opened in Gmail , making it the top inbox provider, with Apple iPhone falling to second place. According to this report, 42% of emails are opened on a mobile device or tablet. of email opens occurred on mobile, 9.8% When People Open Email. MORE
This week I’ve spent several days working over our marketing metrics here at Nonprofit Marketing Guide, especially related to email engagement. Our CRM tells us who is engaged and who isn’t according to a basic test: If they have opened or clicked any email or filled out a web form in the past 90 days, they are considered “Engaged.” ” After 90 days, but before 12 months, they are considered “Unengaged Marketable.” MORE
If the results of our informal webinar poll last week are any indication, about 2/3rds of nonprofits can’t or haven’t customized their email unsubscribe pages. That’s the page that people get when they click “unsubscribe” or “manage email preferences” at the bottom of your mass emails. People are either on your email list or they are off. Email List Management Nonprofit Email Marketing unsubscribe MORE
I've been slogging away (not really) for the past 2 days to create the perfect deck for my portion of Step Up Your Email Marketing - a 4-part webinar series - I am curating (not my word) for NTEN Nonprofit Technology Network. The best part (shouldn't this be at the top of the email?) MORE
I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. They asked respondents to say whether they were in the trial (beginner), transition, or strategic (advanced) phase for several components of email marketing, as a way to gauge the maturity of an email marketing program. Where does your email marketing program stand on these criteria? (If MORE
Email Marketing Related Topics J Campbell Social Marketing
DECEMBER 17, 2019
Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . This is despite the fact that most of us dread opening our inboxes in the morning and feel like we are drowning in email ! .
Kivi's Nonprofit Communications Blog
APRIL 19, 2012
Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Annual email list churn, the number of email addresses that go bad, was 19%. (M+R).
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Kivi's Nonprofit Communications Blog
MARCH 16, 2017
What questions do you have about nonprofit email marketing? On April 5, 2017 from 1:00 – 2:00 pm Eastern, I’ll answer 30 questions on nonprofit email marketing in 30 minutes during our next free webinar (registration link coming soon!). Now I just need the questions! Got one? Head on over to our Events Chat Page on Facebook and add your question as a comment. Like other questions too. I’ll answer the 30 questions with the most likes. E-Newsletters
Kivi's Nonprofit Communications Blog
MARCH 28, 2017
You have questions about how to use email to engage your supporters. During our FREE WEBINAR next week, Kivi will answer: 30 Email Marketing Questions in 30 Minutes. Kivi has answers. Wednesday, April 5, 2017. 1:00 p.m. ET (10:00 a.m. Pacific). Recording available if you can’t attend live, but you must register before the webinar begins. SUBMIT YOUR QUESTION NOW. Do you have questions about: Open rates? Strategies? Design? Goals?
Kivi's Nonprofit Communications Blog
NOVEMBER 29, 2011
I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. They asked respondents to say whether they were in the trial (beginner), transition, or strategic (advanced) phase for several components of email marketing, as a way to gauge the maturity of an email marketing program. Where does your email marketing program stand on these criteria? (If
Getting Attention
FEBRUARY 5, 2013
A big welcome to our new guest blogger John Haydon, who advises nonprofits on new media marketing strategy. John is the author of Facebook Marketing for Dummies, a contributor to the Huffington Post and an instructor for MarketingProfs University. Growing an email list in addition to building a Facebook fan base can sometimes feel overwhelming. To help make things easier, following are five ways you can integrate your organization’s email list with social media.
Fundraising 123
OCTOBER 26, 2011
With the right email marketing service, like EmailNow , you can create powerful, effective branded messages that get the results you want. You may have heard that "email is dead," but here are 5 reasons why you should be using email marketing to stay in touch with your audience: . 95% of all adults have at least one email address and 93% of those subscribe to at least one email marketing list. Commercial email returned $42.08
Fundraising 123
MARCH 19, 2014
As a busy organization, it''s rare that you have time to even think about testing your nonprofit email marketing. But what if running an email marketing test didn''t need to take a ton of time? If you test more than one element in the same email, it is challenging (and sometimes impossible) to determine exactly what influenced the response. Experiment with CTAs: The call to action (CTA), is one of the most important parts of any email.
The Agitator
SEPTEMBER 11, 2011
Target Marketing is offering a free (registration required) ‘white paper’ on email marketing best practices. Study major email providers policies. You can find additional email marketing intelligence collected by Targeted Marketing here. Don't Miss these Posts email marketingActually, it’s more of a tip sheet, but valuable nonetheless. I’ll preview their 12 tips, but urge you to get the full paper.
Twenti
MAY 23, 2020
Top 7 Reasons Your Nonprofit Should Be Using Email Marketing. Email marketing can rapidly improve your nonprofits digital marketing strategy and help you gain donations. With so many new social media platforms to use to market your non-profit, you might think email marketing is a little bit outdated, but that’s just not true. Email marketing provides lots of unique advantages that will benefit your non-profit. Automated emails.
Kivi's Nonprofit Communications Blog
SEPTEMBER 21, 2020
This surprised me as our Nonprofit Communications Trends Surveys usually has nonprofit communicators ranking social media as more important than email. Why is email more inspiring? For more on how you can up your email marketing game, see our many blog posts on that topic.
iMarketSmart
APRIL 13, 2018
One-to-many marketing/fundraising relationships are the same as personal relationships. But, if you send spammy emails and direct mailers that are impersonal, irrelevant, interruptive, and annoying, your supporters won’t trust you or your employer. So as you prepare your next one-to-many marketing/fundraising communication, behave the same way you’d conduct yourself in a one-to-one personal relationship. The post Mass marketing, relationships and trust.
The Agitator
SEPTEMBER 22, 2016
According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. Based on analysis of data from 7 billion emails sent from its platform in the 2 nd Quarter, Yesmail also noted that Sunday posts the second-highest conversion rate with 40% higher-than-average sales. Communications Integrated fundraising and marketing Media usage / trends Online fundraising and marketing premiumThe secret ingredient?
iMarketSmart
AUGUST 5, 2012
We sent out about 300,000 emails over the course of the year and generated about 3,500 requests for information. Among the requests, many asked us to email the information to them. We took those emails and appended age data to them. Only a certain percentage of those emails had age data available. If you want to generate leads and find “hidden” planned gifts, email marketing works.
Marketing for Nonprofits
MAY 24, 2010
At my organization, Care2 , we spend our days helping nonprofits of all stripes grow their email lists so that they can acquire new members, donors and advocacy supporters. Here are 4 reasons size matters in email marketing. This cartoon is by Courtney Gibbons. I know.
Fundraising 123
FEBRUARY 21, 2014
If you''re already using email marketing and social media to promote your nonprofit, it''s important to unite your online communities—giving supporters the opportunity to stay connected with all the stuff you''re doing online and giving you the opportunity to better engage your target audience. The first step to combining your social media and email marketing is making it easy for supporters to sign up for your mailing list or find your social networks directly from your website.
iMarketSmart
DECEMBER 14, 2016
So here are some great ways to end emails you send to donors: 1. What are your favorite ways to end your emails? > 4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing. >> >> 2 big reasons why email open rates are meaningless and 3 things you should track instead. >> >> 7 Awesome Emails to Inspire Your Year-End Campaigns. The post 8 Great Ways to End Emails or Letters appeared first on MarketSmart | .
Exactask Marketing
JULY 25, 2016
Successful nonprofit marketing campaigns include several channels of communication. From the old standbys, like direct mailers, to newer forms of marketing, like social media and email marketing, the agencies representing nonprofits can benefit their clients by deploying consistent messaging across all channels. direct mail Direct Marketing email marketing Marketing
The Agitator
SEPTEMBER 24, 2009
I think we can all agree that today’s workhorse of online fundraising is outbound email appeals. If your nonprofit is in that biz, here’s an Email Testing Guide you’ll find helpful. Tags: Don't Miss these Posts direct marketing email marketing online fundraising Any dissenters? It’s from Portland (OR) interactive agency eROI. Their 32 tests cover deliverability, open rates, clickthroughs, conversions and more.
Fundraising 123
NOVEMBER 18, 2010
Looking for a strong showing in your email results this holiday season? And there's a tremendous opportunity during the year-end months for you to make the most of email marketing. You numbery types might like to know, for example, that email-driven sales were up 11% from 2008 during the 2009 holiday season. Of course, your holiday email goals may not be sales-focused. What do you want your holiday emails to accomplish? Keep your emails social.
Kivi's Nonprofit Communications Blog
APRIL 7, 2020
If you follow email marketing best practices, you should have at least a couple of automated processes set up like welcome emails when someone signs up for your e-newsletter or receipts for online donations. Marketing Messaging Nonprofit Email Marketing
Kivi's Nonprofit Communications Blog
JANUARY 15, 2020
It’s not a number that’s front and center in most email service provider dashboards (but should be). Yet it’s incredibly important to whether your emails get delivered to the inbox or to the spam folder. Kivi Leroux Miller, Nonprofit Marketing Guide.
Kivi's Nonprofit Communications Blog
JUNE 19, 2009
Pacific), I’ll be talking all about the “ Seven Steps to Better Email Fundraising and Communications &# on a free conference call hosted by Network for Good. I also need to hear from you about our next free Nonprofit Marketing Guide webinar.
Marketing for Nonprofits
MARCH 30, 2012
Start an email newsletter today! Download this e-book - From Print to Email: Take Your Newsletter on an Epic Journey , by Kivi Leroux Miller of Nonprofit Marketing Guide , sponsored by Network for Good. email marketing e-newsletters Kivi Leroux MillerWant to save money on your print newsletter? Want to provide your constituents with instant updates on your work? Want to help save the planet?
Marketing for Nonprofits
JUNE 17, 2009
My frolleague (friend and colleauge) Kivi Leroux Miller, owner of The Nonprofit Marketing Guide has partnered with the great folks at Network for Good / Fundraising 123 on this new FREE Email Marketing Guide. Choose the right Email Service Provider (ESP). (No,
Marketing for Nonprofits
FEBRUARY 25, 2009
I’m super pleased to announce that registration is now open for Step Up Your Email Marketing , our 4-part webinar series in March, with NTEN. blasting) via email Analyze your email marketing results It gets better. This photo is from Somefool.
Fundraising 123
NOVEMBER 20, 2008
While the economic news may not be the cheeriest these days, we've got some good news for you about the return you'll get on those email marketing dollars. The smart folks at the DMA (that's the Direct Marketing Association) reported that in 2007, email marketing returned about $48 for every dollar invested, the highest of all the marketing channels out there. On top of being cost-effective, email can help cut costs elsewhere.
iMarketSmart
JULY 6, 2016
She was showing off her firm’s marketing emails. They don’t account for the effectiveness (or ineffectiveness) of email marketing. No smart marketer cares about them. That’s because she didn’t know a darn thing about effective marketing. Some people call email open rates empty metrics. Email open rates are faulty and useless! >> 14 Tips for Making Your Nonprofit Email More Effective. >>
Kivi's Nonprofit Communications Blog
OCTOBER 2, 2019
With the advent of social media, it seems like you constantly hear cries of “Email is dead!” In that survey, most participants said email was the best way to get their communications out with 77% saying email was the most effective channel to drive marketing content to prospects. And 87% of those surveyed also say the effectiveness of email-driven content marketing channels is improving. Email is fast. Email is cheap.
Kivi's Nonprofit Communications Blog
SEPTEMBER 10, 2019
Last week, we talked about the importance of your From Line in getting your emails opened. Coupled with the From Line, your Subject Line is the other bit of text that readers use to decide if they will open your email or not. It’s getting rid of people who NEVER open your emails! For example, if someone doesn’t open any email for six months, you stop emailing them. We recently shared some data on best email sending times.
Marketing for Nonprofits
MARCH 10, 2009
I've been slogging away (not really) for the past 2 days to create the perfect deck for my portion of Step Up Your Email Marketing - a 4-part webinar series - I am curating (not my word) for NTEN Nonprofit Technology Network. The best part (shouldn't this be at the top of the email?)
Kivi's Nonprofit Communications Blog
JULY 3, 2019
Whether they are signing up for an email newsletter or donating to your cause, it’s important to make new supporters feel all warm and fuzzy about getting involved with your organization. An email welcome series is a great way to start building relationships that can last. According to a study by Return Path , users who read one welcome email will go on to open at least 40 percent of the emails from the same brand in the following 180 days.
iMarketSmart
MAY 2, 2018
Look, many browsers automatically open emails these days. Instead of asking about open rates, you should be asking more important questions such as: Do our donors engage with our emails? Don’t let anyone tell you email open rates matter. Related Posts: >>3 big reasons why email open rates don’t matter (and what you should measure instead). >>2 2 big reasons why email open rates don’t matter. The post Do email open rates matter?
Kivi's Nonprofit Communications Blog
SEPTEMBER 4, 2019
Litmus is out with a new update to its State of Email Engagement Report. Here are a few interesting findings from their research on more than 10 billion emails worldwide. Where People Open Email. Most emails are now opened in Gmail , making it the top inbox provider, with Apple iPhone falling to second place. According to this report, 42% of emails are opened on a mobile device or tablet. of email opens occurred on mobile, 9.8% When People Open Email.
Mission Paradox Blog
FEBRUARY 5, 2010
You would get that little AOL voice or hear a ping on your computer and hurry to check your email. Now we have our spam filters kicked up so high that email from our parents hits the "Junk Mail" folder. What about the email that makes it through the filter? The email that we "asked" to get when we signed up for some mailing list? people are overwhelmed and deleting more email then ever. Proof your emails.
Mission Paradox Blog
JANUARY 14, 2009
Click here to access their report on email marketing metrics. It has such handy tidbits as: The best time of day to send email (Sunday). The average email open rate (13%). Tags: Marketing comes to us courtesy of MailerMailer.com. And other goodies. So download the PDF and learn something.
Kivi's Nonprofit Communications Blog
SEPTEMBER 19, 2019
This week I’ve spent several days working over our marketing metrics here at Nonprofit Marketing Guide, especially related to email engagement. Our CRM tells us who is engaged and who isn’t according to a basic test: If they have opened or clicked any email or filled out a web form in the past 90 days, they are considered “Engaged.” ” After 90 days, but before 12 months, they are considered “Unengaged Marketable.”
Marketing for Nonprofits
APRIL 1, 2009
My company - Triplex Interactive - is hosting Evaluating Your Email Marketing for Success tomorrow (4/2) from 2:00 - 3:00 EST with NTEN. This webinar is the last session in our Step Up Your Email Marketing series.
Kivi's Nonprofit Communications Blog
OCTOBER 8, 2019
If the results of our informal webinar poll last week are any indication, about 2/3rds of nonprofits can’t or haven’t customized their email unsubscribe pages. That’s the page that people get when they click “unsubscribe” or “manage email preferences” at the bottom of your mass emails. People are either on your email list or they are off. Email List Management Nonprofit Email Marketing unsubscribe
Kivi's Nonprofit Communications Blog
APRIL 10, 2018
When Jen Billow shared with her fellow Communications Director Mentoring Program participants that her organization, the Park City Education Foundation, had received accolades from Constant Contact for their awesome email engagement rates, everyone wanted to know how. Our Upcoming Email Newsletter Two-Part Webinar Training (Creating Awesome Email Newsletters, May 1-2). E-Newsletters Nonprofit Communications e-newsletters email marketing
iMarketSmart
OCTOBER 24, 2016
Firstly, email subject lines are actually headlines. ” Jeff Brooks, Creative Director at TrueSense Marketing and author of the blog Future Fundraising Now puts it this way: “Crusty, old-school, no-nonsense advertising copywriters spend more time on the ten to twenty words of a headline than they do on the several hundred words of body copy. Think about this the next time you write an email to your supporters because your subject line is actually your headline.
Social Media Bird Brain
JULY 2, 2015
Most times you're so busy, you probably are just glad you got the letter out to your small nonprofit's email subscribers. Rather than just reviewing the data on opens and clicks you get from your outgoing news, take a good look at the information on who is not opening your email and send those subscribers a. click-through Email marketing outgoing subscribers unopened
iMarketSmart
NOVEMBER 20, 2015
I keep hearing so-called planned giving experts congratulate themselves for getting phenomenal open rates from their e-blasts even though email open rates don’t matter whatsoever. Here are 2 huge reasons why email open rates are meaningless. The technology used to track an “open” uses an HTML IMG tag embedded in the outgoing emails. This is a tiny, transparent tracking image that tries to determine when a person’s email browser displays the email.
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