6 Ways to Improve Your Nonprofit Email Marketing Right Now

J Campbell Social Marketing

Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . With 91% of all US consumers checking email daily, email marketing should be a key element of your nonprofit’s marketing efforts.

How To Fine Tune Your Email Marketing For Gen Z

J Campbell Social Marketing

Generation Z is the largest and most ethnically diverse generation in the world, and 95% of them say email is an essential part of their lives. If you’re not doing it already, you should be fine tuning your nonprofit email marketing strategy for them. Send Short Emails.


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6 Nonprofit Email Marketing Resolutions for 2020

J Campbell Social Marketing

Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . This is despite the fact that most of us dread opening our inboxes in the morning and feel like we are drowning in email ! .

Apple will be changing how their products report your email marketing metrics… but does it matter?


Apple aims to make sure that email marketers no longer have any way to know when email recipients open their emails on Apple devices. This is a big deal for many email marketers. That’s because they like to know if the emails they send get opened.

10 Email Marketing Best Practices for Affiliate Marketers (2019 Update)

Getting Attention

Below, I’m going to give you a list of MY personal Top 10 Email Marketing Best Practices for affiliate marketers. most of you know, I’ve been working with Internet Marketing Superstar, Anik Singal, for a few years now as his head coach.

How to Stand Out In the Inbox – Email Marketing Mastery for Nonprofits

J Campbell Social Marketing

Brand new live training: How to Stand Out In the Inbox – Email Marketing Mastery for Nonprofits. How to get your emails delivered, opened, and read -and how to build a community anxious to hear from you! Enroll in Course for $47. Why a course on email?

5 Email Marketing Mistakes You’re Definitely Making Right Now

J Campbell Social Marketing

Watch the replay – Patty Breech, email marketing expert, tells us how to dramatically improve our email marketing. Email is a powerful tool to raise money and build relationships, but unfortunately, many nonprofits are not using it to its full potential.

How Email Marketing Can Help (or Hurt) Your Fundraising

Nonprofit Marketing Insights by GlobalOwls

How Email Marketing Can Help (or Hurt) Your Fundraising. Email communication is considered one of the core marketing strategies for nonprofits. We’ll be covering the following qualities: Email is instantaneous. Email is inexpensive. Email is instantaneous.

5 Nonprofit Email Marketing Mistakes to Avoid

NonProfit Hub

a well-established digital marketing automation platform ? email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. . Around 42% of donors prefer to hear from nonprofits via emails.

Get All Kinds of Much-Needed Email Marketing Training This Month

Kivi's Nonprofit Communications Blog

Here’s what’s happening this month at Nonprofit Marketing Guide…. February 9 & 11: Email Marketing Trends for Nonprofits with Kivi Leroux Miller. Two-Part Webinar Series] Learn how to manage all aspects of your email marketing and communications for 2021. February 18: Jump Start Your Email Welcome Series with Kivi Leroux Miller. February 25: Jump Start Your Email Re-engagement Campaign with Kivi Leroux Miller.

Brushing up on your email marketing fundamentals!


Email marketing, put simply, is the use of an email platform to send a message to a large group of people that have opted-in to communications from your charity. Email Marketing Online Marketing email fundraising

14 Easy Tests to Run to Improve Your Nonprofit’s Email Marketing

Kivi's Nonprofit Communications Blog

It’s a fairly standard feature these days, especially for paid plans, so check with whatever provider you use to send your emails. Should the email come from your nonprofit, a staff person, or some combination of the two in the “from” field?

Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Annual email list churn, the number of email addresses that go bad, was 19%. (M+R).

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Do’s and Don’ts of Email Marketing During a Crisis

NonProfit Hub

Nonprofit email marketing during a crisis can be a tough task. Should we send more emails? Right now, your email subscribers are being flooded with COVID-19 updates, and they’re probably sick of hearing about “unprecedented times.” Review your automated emails.

30 Questions on Nonprofit Email Marketing. What’s Yours?

Kivi's Nonprofit Communications Blog

What questions do you have about nonprofit email marketing? On April 5, 2017 from 1:00 – 2:00 pm Eastern, I’ll answer 30 questions on nonprofit email marketing in 30 minutes during our next free webinar (registration link coming soon!). Now I just need the questions! Got one? Head on over to our Events Chat Page on Facebook and add your question as a comment. Like other questions too. I’ll answer the 30 questions with the most likes. E-Newsletters

How Mature Is Your Email Marketing Program?

Kivi's Nonprofit Communications Blog

I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. They asked respondents to say whether they were in the trial (beginner), transition, or strategic (advanced) phase for several components of email marketing, as a way to gauge the maturity of an email marketing program. Where does your email marketing program stand on these criteria? (If

Your Email Marketing and E-News Questions…Answered! [FREE WEBINAR]

Kivi's Nonprofit Communications Blog

You have questions about how to use email to engage your supporters. During our FREE WEBINAR next week, Kivi will answer: 30 Email Marketing Questions in 30 Minutes. Kivi has answers. Wednesday, April 5, 2017. 1:00 p.m. ET (10:00 a.m. Pacific). Recording available if you can’t attend live, but you must register before the webinar begins. SUBMIT YOUR QUESTION NOW. Do you have questions about: Open rates? Strategies? Design? Goals?

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Five Ways to Integrate Email Marketing and Facebook

Getting Attention

A big welcome to our new guest blogger John Haydon, who advises nonprofits on new media marketing strategy. John is the author of Facebook Marketing for Dummies, a contributor to the Huffington Post and an instructor for MarketingProfs University. Growing an email list in addition to building a Facebook fan base can sometimes feel overwhelming. To help make things easier, following are five ways you can integrate your organization’s email list with social media.

Why Email? Reasons to Love Email Marketing

Fundraising 123

With the right email marketing service, like EmailNow , you can create powerful, effective branded messages that get the results you want. You may have heard that "email is dead," but here are 5 reasons why you should be using email marketing to stay in touch with your audience: . 95% of all adults have at least one email address and 93% of those subscribe to at least one email marketing list. Commercial email returned $42.08

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ABCs Of Email Marketing

The Agitator

This one from Email Insider — The ABCs Of Email Marketing – didn’t disappoint me. Email is also a very personal channel. Email is a quick-to-market channel, so you should seize moments that present themselves as opportune. Just because you have a lot of people receiving your email doesn’t mean they care. 20 more for email fundraisers to check out. email marketing online fundraising

A Simple Strategy for Running an Email Marketing Test

Fundraising 123

As a busy organization, it''s rare that you have time to even think about testing your nonprofit email marketing. But what if running an email marketing test didn''t need to take a ton of time? If you test more than one element in the same email, it is challenging (and sometimes impossible) to determine exactly what influenced the response. Experiment with CTAs: The call to action (CTA), is one of the most important parts of any email.

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Email Marketing Best Practices

The Agitator

Target Marketing is offering a free (registration required) ‘white paper’ on email marketing best practices. Study major email providers policies. You can find additional email marketing intelligence collected by Targeted Marketing here. Don't Miss these Posts email marketingActually, it’s more of a tip sheet, but valuable nonetheless. I’ll preview their 12 tips, but urge you to get the full paper.

Top 7 Reasons Your Nonprofit Should Be Using Email Marketing


Top 7 Reasons Your Nonprofit Should Be Using Email Marketing. Email marketing can rapidly improve your nonprofits digital marketing strategy and help you gain donations. Email marketing provides lots of unique advantages that will benefit your non-profit.

5 Quick Ways to Improve Your Nonprofit Email Newsletter

J Campbell Social Marketing

Bring on the email newsletter! Email is not dead, and it’s not going anywhere. But in order to reap the benefits of email for your nonprofit, you need a strategic plan to do it right. . I first want to give you some statistics around email vs. social media: .

Revealed! The Secret Ingredient For Email Marketing

The Agitator

According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. Based on analysis of data from 7 billion emails sent from its platform in the 2 nd Quarter, Yesmail also noted that Sunday posts the second-highest conversion rate with 40% higher-than-average sales. Communications Integrated fundraising and marketing Media usage / trends Online fundraising and marketing premiumThe secret ingredient?

Mass marketing, relationships and trust.


One-to-many marketing/fundraising relationships are the same as personal relationships. But, if you send spammy emails and direct mailers that are impersonal, irrelevant, interruptive, and annoying, your supporters won’t trust you or your employer. So as you prepare your next one-to-many marketing/fundraising communication, behave the same way you’d conduct yourself in a one-to-one personal relationship. The post Mass marketing, relationships and trust.

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3 Simple Tricks to Improve Email Marketing

NonProfit Hub

From the same report, it’s likely due to the fact that for every 1000 email subscribers, nonprofits have about 500 social media followers between Facebook, Instagram and Twitter. With that being said, the red thread seems to be your email list. Keeping your emails on a regular schedule will help people engage because they know exactly what they’re getting themselves into and when they’re getting it. Seldom will someone actually unsubscribe for getting too many emails.

Is Mailchimp the Right Choice for Email Marketing or Should You Choose MailerLite?

Nonprofit Marketing Insights by GlobalOwls

Is Mailchimp the Right Choice for Email Marketing or Should You Choose MailerLite? In this article, we take a brief look at these two email mailing list platforms to see which looks like the better choice. There’s no access to email templates and other extras, though.

Back to Basics: 5 Essentials Steps to Email Marketing

NonProfit Hub

With seasonal changes comes an inbox full of updates, newsletters and email marketing attempts. There is a variety of email marketing software available to help you create an effective and visually-appealing email template, but not everybody has a budget for this. Check out these email marketing basics and fundamental steps to ensure that your efforts aren’t overlooked. Sites like Zoho allow you to host your business email for free.

What age group responds to planned giving email marketing most?


We sent out about 300,000 emails over the course of the year and generated about 3,500 requests for information. Among the requests, many asked us to email the information to them. We took those emails and appended age data to them. Only a certain percentage of those emails had age data available. If you want to generate leads and find “hidden” planned gifts, email marketing works.

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Email Marketing Know-How: Get More Opens, Avoid the Trash

NonProfit Hub

Sending out emails can be frustrating, especially when you look at open rates. You put your sweat and blood (stupid keyboard) into writing the perfect email. You can’t force your audience to open your emails, but you can increase the likelihood that they’ll click your perfectly-crafted subject line and stay engaged in your killer copy. It’s required by law to have opt-out options in your emails (typically at the bottom). Email marketing doesn’t have a magic bullet.

Is This the End of Email Open Rate Tracking?

Kivi's Nonprofit Communications Blog

The new feature helps users prevent senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location. As a marketing professional, it upends some of the tools we’ve been using.

Let's Get Together! 5 Steps to Combine Your Nonprofit's Social Media and Email Marketing

Fundraising 123

If you''re already using email marketing and social media to promote your nonprofit, it''s important to unite your online communities—giving supporters the opportunity to stay connected with all the stuff you''re doing online and giving you the opportunity to better engage your target audience. The first step to combining your social media and email marketing is making it easy for supporters to sign up for your mailing list or find your social networks directly from your website.

The 3 Best Ways to Create More Email Engagement

Kivi's Nonprofit Communications Blog

We’ve talked about how email opens aren’t really enough anymore (they never really were, but now it’s even more true ). The real metric you want to improve is your email engagement. The more conversational, personal, and friendly your emails are, the better.

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Email Welcome Series Best Practices

Kivi's Nonprofit Communications Blog

Sending an email welcome series is just a smart thing to do. People expect some type of response or confirmation to subscribing or donating and those that read at least one welcome email read more than 40% of subsequent emails for the next 180 days. (If

8 Great Ways to End Emails or Letters


So here are some great ways to end emails you send to donors: 1. What are your favorite ways to end your emails? > 4 Email Metrics That Matter Most for Major and Legacy Gifts Marketing. >> >> 2 big reasons why email open rates are meaningless and 3 things you should track instead. >> >> 7 Awesome Emails to Inspire Your Year-End Campaigns. The post 8 Great Ways to End Emails or Letters appeared first on MarketSmart | .

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Email Deliverability Is Down (Meaning Your Emails May Not Be Making It to Inboxes)

Kivi's Nonprofit Communications Blog

In doing research for next week’s webinar Email Marketing Trends for Nonprofits webinar series, I came across the 2020 Email Deliverability Benchmark Study done by Validity. 2020 Email Deliverability Benchmark Study. 2020 Email Deliverability Benchmark Study.

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Direct Mail vs Email Marketing: The Benefits of Both for Your Nonprofit Clients

Exactask Marketing

Successful nonprofit marketing campaigns include several channels of communication. From the old standbys, like direct mailers, to newer forms of marketing, like social media and email marketing, the agencies representing nonprofits can benefit their clients by deploying consistent messaging across all channels. direct mail Direct Marketing email marketing Marketing

32 Email Marketing Tests

The Agitator

I think we can all agree that today’s workhorse of online fundraising is outbound email appeals. If your nonprofit is in that biz, here’s an Email Testing Guide you’ll find helpful. Tags: Don't Miss these Posts direct marketing email marketing online fundraising Any dissenters? It’s from Portland (OR) interactive agency eROI. Their 32 tests cover deliverability, open rates, clickthroughs, conversions and more.

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Do You Have an Email Welcome Series for New Subscribers? Probably Not

Kivi's Nonprofit Communications Blog

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training.

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Size Matters. (Especially in Email Marketing)

Marketing for Nonprofits

At my organization, Care2 , we spend our days helping nonprofits of all stripes grow their email lists so that they can acquire new members, donors and advocacy supporters. Here are 4 reasons size matters in email marketing. According to the eNonprofit Benchmark Study by NTEN and M+R Strategic Services , “One of the key determinants of grassroots strength is the size of an organization’s deliverable email list. Tags: email marketing Care2 list-building

5 ways to get your email marketing ready for the holidays

Fundraising 123

Looking for a strong showing in your email results this holiday season? And there's a tremendous opportunity during the year-end months for you to make the most of email marketing. You numbery types might like to know, for example, that email-driven sales were up 11% from 2008 during the 2009 holiday season. Of course, your holiday email goals may not be sales-focused. What do you want your holiday emails to accomplish? Keep your emails social.

How the Autism Society of North Carolina Gets The Message Out with Email Marketing

NonProfit Hub

For a nonprofit organization, email marketing is one of the most effective ways to spread the word about a cause, promote a call to action, and inspire philanthropy. The organization does amazing work in communities they serve, and to reach out and communicate with the groups that could benefit from their services, they use a simplified marketing automation platform called iContact Pro. Email Marketing FeaturedSponsored by iContact . .