Stop working about subject lines and first make sure you’re emailing relevant content to people who really want it! Keep your email marketing consistent and predictable. Don’t leave it all to email - remember: many channels together work best. What are they? There’s a nifty free white paper out from Infusionsoft (here) on this topic. It’s written for small businesses, but it certainly applies to nonprofits, too. MORE
If you’re going to invest the time into social media, email, web, print… make the whole investment! An email campaign. Angela Crist. Self-proclaimed “recovering nonprofit CEO, Angela Crist, joins us again to talk about the importance of professional photography. Kristina. MORE
Here’s another troublesome trend line to add to falling retention and acquisition rates — falling email read rates. A worldwide study by email services provider Return Path looked at 400,000 email campaigns conducted in the 4th Qtr of 2012 and compared them to the prior year. MORE
An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. It can also be called a drip campaign, email workflow, or branching email campaign. MORE
Tis the season for email marketing. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. You know that your latest email campaign is the October Newsletter. Itll let people instantly recognize *your* email at a glance and can help with inbox sorting down the road. Keep your campaigns easy on the eyes with simple, intentional style choices. MORE
92% of organizations surveyed are using or plan to use email marketing this year -- the most popular advertising channel of all! Heather Dixon works at Emma, a Web-based email marketing and communications company that helps small businesses, non-profits and agencies create, send and track stylish email campaigns. As Emma's agency relations manager, she leads a team of folks dedicated to helping Emma's agency partners become experts in email marketing strategy. MORE
Blog Email Campaigns Nonprofit Branding Nonprofit Communications Nonprofit Copywriting Nonprofit Fundraising Nonprofit Messaging Performing Arts branding communications development fundraising key messages marketing messaging nonprofit writing MORE
This is where "Alt-text" comes in handy: In your email marketing tool ( not Outlook! ) Another way to combat image-blocking side effects is to encourage readers to view your full email in their Web browser where all images show up crystal clear. Let us know if you need an email marketing tool that lets you include images in a stylish, effective way! Tags: Email 101 Best Practices Question: "John Kenyon mentioned using images in e-mail. MORE
In MDG’s new infographic , they found that nonprofits have seen huge growth in their online presence, and an increase in their use of online fundraising tools such as social media and peer-to-peer campaigns. Email isn’t dead – far from it! MORE
Serious lift for mail prospecting and reinstatements, as well as email campaigns. Here’s a tiny bit of fundraising performance data on the use of infographics , from Production Solutions. Click here to enlarge ]. MORE
Whether your nonprofit is considering switching email campaign service providers (ESPs)-or signing up for a service in the first place-there are a number of factors to keep in mind. Just a note: When we talk about email campaign service providers, we're referring to an email marketing service or tool used for sending messages to large audiences. This is not a discussion about personal email systems-Outlook versus others, and so on. MORE
That means asking via email and your website to join your monthly giving program. A few tips: In a campaign, designate one email in a larger campaign as a monthly sustainer appeal. Launch a Monthly Donor Campaign in January. Photo Credit: https://flic.kr/p/aVmeYp. MORE
” Email is still the best way to connect with donors and supporters. Do you have an email marketing strategy in place? Join me live for Standing Out In the Inbox: Email Marketing for the Modern Nonprofit. . Email is not dead, and it’s not going anywhere. MORE
Pay attention to this fresh approach to creating the most effective email campaigns possible. 2) They give us permission to email them in exchange for respect, and targeted content they value. 5) But without your subscribers, your campaigns will fail, every time. MORE
In MDG’s new infographic , they found that nonprofits have seen huge growth in their online presence, and an increase in their use of online fundraising tools such as social media and peer-to-peer campaigns. Email isn’t dead – far from it! MORE
Have your database person work on segmenting your list for your next email campaign. Could your annual report fit right in with this scene? It’s time to update your approach. MORE
We did a story over at the MKCREATIVEmedia last week about the eBenchmark study of 2012 sponsored by NTen and M+R Strategic Services that highlighted the ongoing importance of email outreach. What better way to follow that up than with their infographic showing the power of email. MORE
Ready to launch your email fundraising campaign? If you have been working hard to build a membership community that is generous, driven, and inclined to give, they will be more likely to respond well to your email campaigns, and this will show in your fundraising results. Here are three easy ways to give your email campaigns a boost: 1. Organize your email list. Don''t use emails just to ask for money. MORE
92% of organizations surveyed are using or plan to use email marketing this year -- the most popular advertising channel of all! Heather Dixon works at Emma, a Web-based email marketing and communications company that helps small businesses, non-profits and agencies create, send and track stylish email campaigns. As Emma's agency relations manager, she leads a team of folks dedicated to helping Emma's agency partners become experts in email marketing strategy. MORE
Email Campaigns Independent Schools Nonprofit Fundraising Performing Arts Social Media Uncategorized Add new tag nonprofit social mediaWith online fundraising and social media causing a riot in the nonprofit sector it’s worth remembering a basic approach that worked even before fax machines were in vogue: Asking people–in person–to make a donation. Seems sort of quaint, doesn’t it? MORE
has already sent me four email appeals as of December 10th. So here’s a ‘next year’ resource to set aside, if you haven’t seen yet, and read over your holiday window — The Essential Guide to Email Marketing 2014 , from Direct Marketing News. Plenty of intriguing stats, of course … 63% of emails opened on mobile phones and tablets; Mobile marketing and fundraising Online fundraising and marketing premium MORE
You shouldn’t be committing staff to Twitter, Facebook or any other social media application if you don’t have a decent website home page or can’t email supporters. With Social Sharing on EmailNow , you can allow your audience to share your email campaigns on Twitter, Facebook and LinkedIn; track the shares and resulting extra traffic to your campaign. MORE
Our organization, CEPSM , recently ran a database “cleaning&# email campaign to remind our e-communications subscribers that they are in full control of what they want to receive and how often. While at first instinct nobody wants to see their database decline in numbers, I’m sure most people would agree that clogging your audiences’ email in-boxes with info they do not want is much worse over the long term. MORE
Everyone talks about segmenting emails — sending the right message to the right person at the right time. Plus these emails can be highly personalized based on other unique information bits the donor has previously provided. They’ll talk about it at conferences. MORE
One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning. We are sending and receiving more fundraising emails than ever before, all vying for the attention of supporters to act on behalf of our cause. nonprofit email fundraising MORE
Here’s what I have picked out for you this week… Need help getting started with email campaigns? Take a look at Email Marketing Best Practices: How to Create a Campaign from Scratch. Everyone ready to end this week with some Mixed Links? MORE
Because year-end fundraising goals are often so big, it''s important to start planning your year-end campaign now. When mapping out your email appeals, keep the following four topics in mind: Even though your donors might procrastinate, you can''t! Email 101 Fundraising Appeals MORE
In case you haven’t heard, Google is now automatically filtering Gmail users’ email messages to pre-defined content tabs. They’re sending emails from friends and family to the Primary Inbox (where we’re used to looking all the time), and sending most e-newsletters and other emails from organizations (including the Getting Attention blog and e-news) to the new (secondary by default) Promotions tab. MORE
Email is still the most important way to engage your supporters online, so take it seriously! So many email campaigns from nonprofits take too long to get to the point, have a dizzying array of information and lack one single call to action. Remember: The more you try to squeeze in that email, the worse off you’ll be. Make the content relevant to the people you’re emailing. Include a very simple call to action in the contents of the email. MORE
Do your emails align with your organization’s brand strategy? Too frequently the emails nonprofits send to would-be donors seem to come out of left field. Blog Email Campaigns Nonprofit Communications Nonprofit Fundraising Nonprofit Messaging Do they send a clear, consistent message about the value of your work and the difference donors can make by supporting you? Not sure? They take a tone that is […]. MORE
It IS about how nonprofits can move the needle on advocacy, education and fundraising campaigns using a focused “Share This Image/Video” call to action. Phrases You Can Use in a Share This Email. DO Only ask for one thing in a “Share This” email. MORE
After more than five years of heavy reliance on one email distribution platform/service, change was overdue. I was up till 11:30 last night testing email sign-up forms, and that definitely has sapped my usual morning energy. This week has been a tough one for me. MORE
You’re losing email subscribers. Inactives are people who already said “yes” to joining your list at one time, but haven’t opened an email in months, maybe years. These inactives pile up over time and drag down the performance of your email list. Image: [link]. MORE
Campaigns Communications Manager , Compassion & Choices (Washington DC). Email Campaign Manager & Direct Response Coordinator , Human Rights Campaign (Washington DC). MORE
But this video , emailed out today to herald a forthcoming benefit, is just plain empty of meaning. Video email campaign nonprofit communciations nonprofit marketing nonprofit video…via video, and every other medium. MORE
Say hello to a cost-effective, personalized solution: Email marketing. Join our email communications pro (and author of Nonprofit Marketing Guide.com) Kivi Leroux Miller as she shares proven tips and strategies to build and fill your email outreach calendar. Tags: Email 101 Events VIEW THE PRESENTATION OUTLINE HERE >> You have a scary dollar amount floating above your head. It's a daunting fundraising goal that seems to be edging further from you every day. MORE
They have a cool piece for marketing campaigns that you should check out while you’re there and a new guide to email campaigns. If you haven’t found it yet, check out Network For Good’s Fundraising Learning Center at www.fundraising123.org. There are lots of good articles, free trainings, and answers to lots of questions you might have about all things fundraising. MORE
Integrating email campaigns with your direct mail appeal letter is a great way to get your supporters’ attention during the busy year-end fundraising season. If you need more emails, then we have a great resource to help you build your email list. MORE
Think about the last time you secured a really major gift, or completed an especially productive direct mail or email campaign. When you left the meeting or put the phone down or read the response data, what was your dominant feeling? Satisfaction at materially advancing your nonprofit’s mission? A warm glow from helping the donor(s) achieve their goals? Pride in your own fundraising prowess? Each of these is legitimate to celebrate. MORE
Guest blogger Karla Capers specializes in using the internet to raise visibility for progressive issues and engage people more deeply in campaigns. The Union of Concerned Scientists (UCS), where I’m Director of Engagement, faced a daunting challenge a couple of years ago: How to re-engage the many folks who were not reading or acting on our emails. We segmented the “inactive” people on our list (initially, this group was about 25% of our deliverable email file). MORE
Awesome email campaigns. Beyond December: Raise Money Throughout the Year with These Seasonal Fundraising Campaigns. OK technically it’s the Year of the Rooster, but for nonprofit communicators like you, 2017 could very well be THE YEAR OF THE AWESOME! MORE
If you’re like me, you get 20 – 40 emails a day that say you simply must read them. These emails range from scams to spam to promotions for things I don’t want or need. I recently got an email whose artful copy motivated me to read on. View the email online.) MORE
Email Campaign Related Topics Fundraising 123
APRIL 24, 2014
Ready to launch your email fundraising campaign? If you have been working hard to build a membership community that is generous, driven, and inclined to give, they will be more likely to respond well to your email campaigns, and this will show in your fundraising results. Here are three easy ways to give your email campaigns a boost: 1. Organize your email list. Don''t use emails just to ask for money.
The Agitator
DECEMBER 9, 2014
has already sent me four email appeals as of December 10th. So here’s a ‘next year’ resource to set aside, if you haven’t seen yet, and read over your holiday window — The Essential Guide to Email Marketing 2014 , from Direct Marketing News. Plenty of intriguing stats, of course … 63% of emails opened on mobile phones and tablets; Mobile marketing and fundraising Online fundraising and marketing premium
Fundraising 123
SEPTEMBER 17, 2013
Because year-end fundraising goals are often so big, it''s important to start planning your year-end campaign now. When mapping out your email appeals, keep the following four topics in mind: Even though your donors might procrastinate, you can''t! Email 101 Fundraising Appeals
Fundraising 123
APRIL 23, 2009
Whether your nonprofit is considering switching email campaign service providers (ESPs)-or signing up for a service in the first place-there are a number of factors to keep in mind. Just a note: When we talk about email campaign service providers, we're referring to an email marketing service or tool used for sending messages to large audiences. This is not a discussion about personal email systems-Outlook versus others, and so on.
Fundraising 123
FEBRUARY 11, 2009
This is where "Alt-text" comes in handy: In your email marketing tool ( not Outlook! ) Another way to combat image-blocking side effects is to encourage readers to view your full email in their Web browser where all images show up crystal clear. Let us know if you need an email marketing tool that lets you include images in a stylish, effective way! Tags: Email 101 Best Practices Question: "John Kenyon mentioned using images in e-mail.
iMarketSmart
OCTOBER 5, 2016
Everyone talks about segmenting emails — sending the right message to the right person at the right time. Plus these emails can be highly personalized based on other unique information bits the donor has previously provided. They’ll talk about it at conferences.
Nonprofit Marketing Blog
JUNE 4, 2010
Stop working about subject lines and first make sure you’re emailing relevant content to people who really want it! Keep your email marketing consistent and predictable. Don’t leave it all to email - remember: many channels together work best. What are they? There’s a nifty free white paper out from Infusionsoft (here) on this topic. It’s written for small businesses, but it certainly applies to nonprofits, too.
Getting Attention
JUNE 20, 2013
After more than five years of heavy reliance on one email distribution platform/service, change was overdue. I was up till 11:30 last night testing email sign-up forms, and that definitely has sapped my usual morning energy. This week has been a tough one for me.
Getting Attention
AUGUST 7, 2013
In case you haven’t heard, Google is now automatically filtering Gmail users’ email messages to pre-defined content tabs. They’re sending emails from friends and family to the Primary Inbox (where we’re used to looking all the time), and sending most e-newsletters and other emails from organizations (including the Getting Attention blog and e-news) to the new (secondary by default) Promotions tab.
Getting Attention
JANUARY 7, 2011
But this video , emailed out today to herald a forthcoming benefit, is just plain empty of meaning. Video email campaign nonprofit communciations nonprofit marketing nonprofit video…via video, and every other medium.
Mission Minded
FEBRUARY 3, 2014
Blog Email Campaigns Nonprofit Branding Nonprofit Communications Nonprofit Copywriting Nonprofit Fundraising Nonprofit Messaging Performing Arts branding communications development fundraising key messages marketing messaging nonprofit writing
Mission Minded
NOVEMBER 25, 2013
If you’re like me, you get 20 – 40 emails a day that say you simply must read them. These emails range from scams to spam to promotions for things I don’t want or need. I recently got an email whose artful copy motivated me to read on. View the email online.)
Mission Minded
FEBRUARY 4, 2015
Do your emails align with your organization’s brand strategy? Too frequently the emails nonprofits send to would-be donors seem to come out of left field. Blog Email Campaigns Nonprofit Communications Nonprofit Fundraising Nonprofit Messaging Do they send a clear, consistent message about the value of your work and the difference donors can make by supporting you? Not sure? They take a tone that is […].
delicious NonprofitMarketing
JANUARY 7, 2009
Tis the season for email marketing. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. You know that your latest email campaign is the October Newsletter. Itll let people instantly recognize *your* email at a glance and can help with inbox sorting down the road. Keep your campaigns easy on the eyes with simple, intentional style choices.
Mission Minded
JUNE 9, 2011
Email Campaigns Independent Schools Nonprofit Fundraising Performing Arts Social Media Uncategorized Add new tag nonprofit social mediaWith online fundraising and social media causing a riot in the nonprofit sector it’s worth remembering a basic approach that worked even before fax machines were in vogue: Asking people–in person–to make a donation. Seems sort of quaint, doesn’t it?
EveryAction
MARCH 23, 2015
An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. It can also be called a drip campaign, email workflow, or branching email campaign.
Kivi's Nonprofit Communications Blog
NOVEMBER 5, 2014
Integrating email campaigns with your direct mail appeal letter is a great way to get your supporters’ attention during the busy year-end fundraising season. If you need more emails, then we have a great resource to help you build your email list.
The Agitator
OCTOBER 19, 2017
Think about the last time you secured a really major gift, or completed an especially productive direct mail or email campaign. When you left the meeting or put the phone down or read the response data, what was your dominant feeling? Satisfaction at materially advancing your nonprofit’s mission? A warm glow from helping the donor(s) achieve their goals? Pride in your own fundraising prowess? Each of these is legitimate to celebrate.
Kivi's Nonprofit Communications Blog
APRIL 7, 2017
Here’s what I have picked out for you this week… Need help getting started with email campaigns? Take a look at Email Marketing Best Practices: How to Create a Campaign from Scratch. Everyone ready to end this week with some Mixed Links?
Kivi's Nonprofit Communications Blog
JANUARY 4, 2017
Awesome email campaigns. Beyond December: Raise Money Throughout the Year with These Seasonal Fundraising Campaigns. OK technically it’s the Year of the Rooster, but for nonprofit communicators like you, 2017 could very well be THE YEAR OF THE AWESOME!
EveryAction
OCTOBER 14, 2014
One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning. We are sending and receiving more fundraising emails than ever before, all vying for the attention of supporters to act on behalf of our cause. nonprofit email fundraising
Kivi's Nonprofit Communications Blog
MARCH 22, 2018
If you’re going to invest the time into social media, email, web, print… make the whole investment! An email campaign. Angela Crist. Self-proclaimed “recovering nonprofit CEO, Angela Crist, joins us again to talk about the importance of professional photography. Kristina.
Get Fully Funded
JUNE 8, 2009
They have a cool piece for marketing campaigns that you should check out while you’re there and a new guide to email campaigns. If you haven’t found it yet, check out Network For Good’s Fundraising Learning Center at www.fundraising123.org. There are lots of good articles, free trainings, and answers to lots of questions you might have about all things fundraising.
The Agitator
MARCH 3, 2013
Serious lift for mail prospecting and reinstatements, as well as email campaigns. Here’s a tiny bit of fundraising performance data on the use of infographics , from Production Solutions. Click here to enlarge ].
Kivi's Nonprofit Communications Blog
MARCH 22, 2017
You’re losing email subscribers. Inactives are people who already said “yes” to joining your list at one time, but haven’t opened an email in months, maybe years. These inactives pile up over time and drag down the performance of your email list. Image: [link].
Getting Attention
SEPTEMBER 16, 2013
Campaigns Communications Manager , Compassion & Choices (Washington DC). Email Campaign Manager & Direct Response Coordinator , Human Rights Campaign (Washington DC).
J Campbell Social Marketing
NOVEMBER 19, 2015
In MDG’s new infographic , they found that nonprofits have seen huge growth in their online presence, and an increase in their use of online fundraising tools such as social media and peer-to-peer campaigns. Email isn’t dead – far from it!
J Campbell Social Marketing
NOVEMBER 19, 2015
In MDG’s new infographic , they found that nonprofits have seen huge growth in their online presence, and an increase in their use of online fundraising tools such as social media and peer-to-peer campaigns. Email isn’t dead – far from it!
Kivi's Nonprofit Communications Blog
NOVEMBER 15, 2016
Have your database person work on segmenting your list for your next email campaign. Could your annual report fit right in with this scene? It’s time to update your approach.
Getting Attention
SEPTEMBER 11, 2013
Pay attention to this fresh approach to creating the most effective email campaigns possible. 2) They give us permission to email them in exchange for respect, and targeted content they value. 5) But without your subscribers, your campaigns will fail, every time.
Kivi's Nonprofit Communications Blog
NOVEMBER 5, 2015
That means asking via email and your website to join your monthly giving program. A few tips: In a campaign, designate one email in a larger campaign as a monthly sustainer appeal. Launch a Monthly Donor Campaign in January. Photo Credit: https://flic.kr/p/aVmeYp.
Fundraising 123
APRIL 21, 2010
92% of organizations surveyed are using or plan to use email marketing this year -- the most popular advertising channel of all! Heather Dixon works at Emma, a Web-based email marketing and communications company that helps small businesses, non-profits and agencies create, send and track stylish email campaigns. As Emma's agency relations manager, she leads a team of folks dedicated to helping Emma's agency partners become experts in email marketing strategy.
Kivi's Nonprofit Communications Blog
JULY 14, 2016
It IS about how nonprofits can move the needle on advocacy, education and fundraising campaigns using a focused “Share This Image/Video” call to action. Phrases You Can Use in a Share This Email. DO Only ask for one thing in a “Share This” email.
Fundraising 123
APRIL 21, 2010
92% of organizations surveyed are using or plan to use email marketing this year -- the most popular advertising channel of all! Heather Dixon works at Emma, a Web-based email marketing and communications company that helps small businesses, non-profits and agencies create, send and track stylish email campaigns. As Emma's agency relations manager, she leads a team of folks dedicated to helping Emma's agency partners become experts in email marketing strategy.
Fundraising 123
JUNE 24, 2010
You shouldn’t be committing staff to Twitter, Facebook or any other social media application if you don’t have a decent website home page or can’t email supporters. With Social Sharing on EmailNow , you can allow your audience to share your email campaigns on Twitter, Facebook and LinkedIn; track the shares and resulting extra traffic to your campaign.
J Campbell Social Marketing
JANUARY 12, 2018
” Email is still the best way to connect with donors and supporters. Do you have an email marketing strategy in place? Join me live for Standing Out In the Inbox: Email Marketing for the Modern Nonprofit. . Email is not dead, and it’s not going anywhere.
Non Profit Marketing 360
MAY 10, 2012
We did a story over at the MKCREATIVEmedia last week about the eBenchmark study of 2012 sponsored by NTen and M+R Strategic Services that highlighted the ongoing importance of email outreach. What better way to follow that up than with their infographic showing the power of email.
Public Sector Marketing 2.0
AUGUST 31, 2011
Our organization, CEPSM , recently ran a database “cleaning&# email campaign to remind our e-communications subscribers that they are in full control of what they want to receive and how often. While at first instinct nobody wants to see their database decline in numbers, I’m sure most people would agree that clogging your audiences’ email in-boxes with info they do not want is much worse over the long term.
Getting Attention
FEBRUARY 23, 2016
Guest blogger Karla Capers specializes in using the internet to raise visibility for progressive issues and engage people more deeply in campaigns. The Union of Concerned Scientists (UCS), where I’m Director of Engagement, faced a daunting challenge a couple of years ago: How to re-engage the many folks who were not reading or acting on our emails. We segmented the “inactive” people on our list (initially, this group was about 25% of our deliverable email file).
The Agitator
MARCH 5, 2013
Here’s another troublesome trend line to add to falling retention and acquisition rates — falling email read rates. A worldwide study by email services provider Return Path looked at 400,000 email campaigns conducted in the 4th Qtr of 2012 and compared them to the prior year.
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