Stop working about subject lines and first make sure you’re emailing relevant content to people who really want it! Keep your email marketing consistent and predictable. Don’t leave it all to email - remember: many channels together work best. What are they? There’s a nifty free white paper out from Infusionsoft (here) on this topic. It’s written for small businesses, but it certainly applies to nonprofits, too. MORE
Here’s another troublesome trend line to add to falling retention and acquisition rates — falling email read rates. A worldwide study by email services provider Return Path looked at 400,000 email campaigns conducted in the 4th Qtr of 2012 and compared them to the prior year. MORE
An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. It can also be called a drip campaign, email workflow, or branching email campaign. MORE
Tis the season for email marketing. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. You know that your latest email campaign is the October Newsletter. Itll let people instantly recognize *your* email at a glance and can help with inbox sorting down the road. Keep your campaigns easy on the eyes with simple, intentional style choices. MORE
Blog Email Campaigns Nonprofit Branding Nonprofit Communications Nonprofit Copywriting Nonprofit Fundraising Nonprofit Messaging Performing Arts branding communications development fundraising key messages marketing messaging nonprofit writing MORE
This is where "Alt-text" comes in handy: In your email marketing tool ( not Outlook! ) Another way to combat image-blocking side effects is to encourage readers to view your full email in their Web browser where all images show up crystal clear. Let us know if you need an email marketing tool that lets you include images in a stylish, effective way! Tags: Email 101 Best Practices Question: "John Kenyon mentioned using images in e-mail. MORE
If you are thinking about uing Facebook or Twitter or email campaigns or any other tools, here are some tips for success. Seems like lots of nonprofits are talking about social media these days, but not many are doing it well. Know your purpose. Be very clear about what you want to achieve by using social media. Too many nonprofits jump into it without clear goals then get frustrated when they don’t raise boatloads of money. MORE
Serious lift for mail prospecting and reinstatements, as well as email campaigns. Here’s a tiny bit of fundraising performance data on the use of infographics , from Production Solutions. Click here to enlarge ]. MORE
Because such a large proportion of online contributions arrive in the final 45 days of the year, now’s a good time to start sharpening your email campaign skills. In Neil’s experience here are the six reasons that most most email campaigns are undermined even before they’re written: You don’t have a clearly defined idea of what you’re trying to accomplish. Your emails don’t lead people to where they can make a transaction. MORE
Whether your nonprofit is considering switching email campaign service providers (ESPs)-or signing up for a service in the first place-there are a number of factors to keep in mind. Just a note: When we talk about email campaign service providers, we're referring to an email marketing service or tool used for sending messages to large audiences. This is not a discussion about personal email systems-Outlook versus others, and so on. MORE
That means asking via email and your website to join your monthly giving program. A few tips: In a campaign, designate one email in a larger campaign as a monthly sustainer appeal. Launch a Monthly Donor Campaign in January. Photo Credit: https://flic.kr/p/aVmeYp. MORE
Pay attention to this fresh approach to creating the most effective email campaigns possible. 2) They give us permission to email them in exchange for respect, and targeted content they value. 5) But without your subscribers, your campaigns will fail, every time. MORE
Have your database person work on segmenting your list for your next email campaign. Could your annual report fit right in with this scene? It’s time to update your approach. MORE
In MDG’s new infographic , they found that nonprofits have seen huge growth in their online presence, and an increase in their use of online fundraising tools such as social media and peer-to-peer campaigns. Email isn’t dead – far from it! MORE
Ready to launch your email fundraising campaign? If you have been working hard to build a membership community that is generous, driven, and inclined to give, they will be more likely to respond well to your email campaigns, and this will show in your fundraising results. Here are three easy ways to give your email campaigns a boost: 1. Organize your email list. Don''t use emails just to ask for money. MORE
Email Campaigns Independent Schools Nonprofit Fundraising Performing Arts Social Media Uncategorized Add new tag nonprofit social mediaWith online fundraising and social media causing a riot in the nonprofit sector it’s worth remembering a basic approach that worked even before fax machines were in vogue: Asking people–in person–to make a donation. Seems sort of quaint, doesn’t it? MORE
has already sent me four email appeals as of December 10th. So here’s a ‘next year’ resource to set aside, if you haven’t seen yet, and read over your holiday window — The Essential Guide to Email Marketing 2014 , from Direct Marketing News. Plenty of intriguing stats, of course … 63% of emails opened on mobile phones and tablets; Mobile marketing and fundraising Online fundraising and marketing premium MORE
Our organization, CEPSM , recently ran a database “cleaning&# email campaign to remind our e-communications subscribers that they are in full control of what they want to receive and how often. While at first instinct nobody wants to see their database decline in numbers, I’m sure most people would agree that clogging your audiences’ email in-boxes with info they do not want is much worse over the long term. MORE
Everyone talks about segmenting emails — sending the right message to the right person at the right time. Plus these emails can be highly personalized based on other unique information bits the donor has previously provided. They’ll talk about it at conferences. MORE
One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning. We are sending and receiving more fundraising emails than ever before, all vying for the attention of supporters to act on behalf of our cause. nonprofit email fundraising MORE
Here’s what I have picked out for you this week… Need help getting started with email campaigns? Take a look at Email Marketing Best Practices: How to Create a Campaign from Scratch. Everyone ready to end this week with some Mixed Links? MORE
We’re at countdown time for your year-end campaign. But… there is one element you can strengthen NOW to help you hit your fundraising goal this year—your email subject lines. Draft your email. How do you use A/B testing to strengthen your email success? MORE
Because year-end fundraising goals are often so big, it''s important to start planning your year-end campaign now. When mapping out your email appeals, keep the following four topics in mind: Even though your donors might procrastinate, you can''t! Email 101 Fundraising Appeals MORE
Looking to repurpose your direct mail appeals into email? Thou Shalt Make Email SHORTER Than Direct Mail. If you do that in email, no one will like you. ” mails at the end of a multi-email campaign (year end, membership month, etc.). Email is task-oriented. MORE
In case you haven’t heard, Google is now automatically filtering Gmail users’ email messages to pre-defined content tabs. They’re sending emails from friends and family to the Primary Inbox (where we’re used to looking all the time), and sending most e-newsletters and other emails from organizations (including the Getting Attention blog and e-news) to the new (secondary by default) Promotions tab. MORE
Email is still the most important way to engage your supporters online, so take it seriously! So many email campaigns from nonprofits take too long to get to the point, have a dizzying array of information and lack one single call to action. Remember: The more you try to squeeze in that email, the worse off you’ll be. Make the content relevant to the people you’re emailing. Include a very simple call to action in the contents of the email. MORE
Do your emails align with your organization’s brand strategy? Too frequently the emails nonprofits send to would-be donors seem to come out of left field. Blog Email Campaigns Nonprofit Communications Nonprofit Fundraising Nonprofit Messaging Do they send a clear, consistent message about the value of your work and the difference donors can make by supporting you? Not sure? They take a tone that is […]. MORE
It IS about how nonprofits can move the needle on advocacy, education and fundraising campaigns using a focused “Share This Image/Video” call to action. Phrases You Can Use in a Share This Email. DO Only ask for one thing in a “Share This” email. MORE
After more than five years of heavy reliance on one email distribution platform/service, change was overdue. I was up till 11:30 last night testing email sign-up forms, and that definitely has sapped my usual morning energy. This week has been a tough one for me. MORE
You’re losing email subscribers. Inactives are people who already said “yes” to joining your list at one time, but haven’t opened an email in months, maybe years. These inactives pile up over time and drag down the performance of your email list. Image: [link]. MORE
Campaigns Communications Manager , Compassion & Choices (Washington DC). Email Campaign Manager & Direct Response Coordinator , Human Rights Campaign (Washington DC). MORE
But this video , emailed out today to herald a forthcoming benefit, is just plain empty of meaning. Video email campaign nonprofit communciations nonprofit marketing nonprofit video…via video, and every other medium. MORE
Say hello to a cost-effective, personalized solution: Email marketing. Join our email communications pro (and author of Nonprofit Marketing Guide.com) Kivi Leroux Miller as she shares proven tips and strategies to build and fill your email outreach calendar. Tags: Email 101 Events VIEW THE PRESENTATION OUTLINE HERE >> You have a scary dollar amount floating above your head. It's a daunting fundraising goal that seems to be edging further from you every day. MORE
Integrating email campaigns with your direct mail appeal letter is a great way to get your supporters’ attention during the busy year-end fundraising season. If you need more emails, then we have a great resource to help you build your email list. MORE
Getting your emails opened is the most crucial part of your email campaign. When I opened my email this morning to the usual overflow, my eyes were drawn immediately to this short but powerful subject line—Our Son Trayvon. I opened the email immediately. The email (see it here in full) , from Trayvon’s parents Tracy Martin and Sybrina Fulton, focuses on the fatal shooting of their unarmed son, Trayvon, by a neighborhood watch captain. MORE
Or designing a beautiful email campaign without a great website to receive traffic. Unfortunately putting the cart before the technological horse is a common practice in most marketing campaigns. #1: Do you have shared email and calendars (like through Google)? MORE
This week Marketing Profs published “ The Inbox Is a Battlefield ,” an infographic from ReturnPath that underscores the importance of standing out with email. According to this research, email subscribers receive an average of 416 commercial messages per month! MORE
Guest blogger Karla Capers specializes in using the internet to raise visibility for progressive issues and engage people more deeply in campaigns. The Union of Concerned Scientists (UCS), where I’m Director of Engagement, faced a daunting challenge a couple of years ago: How to re-engage the many folks who were not reading or acting on our emails. We segmented the “inactive” people on our list (initially, this group was about 25% of our deliverable email file). MORE
This week he’s back to show you how to market your mobile fundraising campaign. That’s why you have to have a solid marketing plan in place for your text-to-give campaign. Drip email campaigns. John Killoran. MORE
Awesome email campaigns. Beyond December: Raise Money Throughout the Year with These Seasonal Fundraising Campaigns. OK technically it’s the Year of the Rooster, but for nonprofit communicators like you, 2017 could very well be THE YEAR OF THE AWESOME! MORE
These include using social media and email to remind donors about matching gifts. Matching gifts are an easy way to boost fundraising by earning free money, and we’ve got the tips to help you increase donor awareness through social media and email. Email. Email signatures. MORE
If you’re like me, you get 20 – 40 emails a day that say you simply must read them. These emails range from scams to spam to promotions for things I don’t want or need. I recently got an email whose artful copy motivated me to read on. View the email online.) MORE
Email Campaign Related Topics The Agitator
DECEMBER 9, 2014
has already sent me four email appeals as of December 10th. So here’s a ‘next year’ resource to set aside, if you haven’t seen yet, and read over your holiday window — The Essential Guide to Email Marketing 2014 , from Direct Marketing News. Plenty of intriguing stats, of course … 63% of emails opened on mobile phones and tablets; Mobile marketing and fundraising Online fundraising and marketing premium
Nonprofit Marketing Blog
JULY 3, 2012
Email is still the most important way to engage your supporters online, so take it seriously! So many email campaigns from nonprofits take too long to get to the point, have a dizzying array of information and lack one single call to action. Remember: The more you try to squeeze in that email, the worse off you’ll be. Make the content relevant to the people you’re emailing. Include a very simple call to action in the contents of the email.
Fundraising 123
SEPTEMBER 15, 2009
Say hello to a cost-effective, personalized solution: Email marketing. Join our email communications pro (and author of Nonprofit Marketing Guide.com) Kivi Leroux Miller as she shares proven tips and strategies to build and fill your email outreach calendar. Tags: Email 101 Events VIEW THE PRESENTATION OUTLINE HERE >> You have a scary dollar amount floating above your head. It's a daunting fundraising goal that seems to be edging further from you every day.
Fundraising 123
SEPTEMBER 17, 2013
Because year-end fundraising goals are often so big, it''s important to start planning your year-end campaign now. When mapping out your email appeals, keep the following four topics in mind: Even though your donors might procrastinate, you can''t! Email 101 Fundraising Appeals
iMarketSmart
OCTOBER 5, 2016
Everyone talks about segmenting emails — sending the right message to the right person at the right time. Plus these emails can be highly personalized based on other unique information bits the donor has previously provided. They’ll talk about it at conferences.
Mission Minded
FEBRUARY 4, 2015
Do your emails align with your organization’s brand strategy? Too frequently the emails nonprofits send to would-be donors seem to come out of left field. Blog Email Campaigns Nonprofit Communications Nonprofit Fundraising Nonprofit Messaging Do they send a clear, consistent message about the value of your work and the difference donors can make by supporting you? Not sure? They take a tone that is […].
EveryAction
MARCH 23, 2015
An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. It can also be called a drip campaign, email workflow, or branching email campaign.
Fundraising 123
APRIL 23, 2009
Whether your nonprofit is considering switching email campaign service providers (ESPs)-or signing up for a service in the first place-there are a number of factors to keep in mind. Just a note: When we talk about email campaign service providers, we're referring to an email marketing service or tool used for sending messages to large audiences. This is not a discussion about personal email systems-Outlook versus others, and so on.
Fundraising 123
FEBRUARY 11, 2009
This is where "Alt-text" comes in handy: In your email marketing tool ( not Outlook! ) Another way to combat image-blocking side effects is to encourage readers to view your full email in their Web browser where all images show up crystal clear. Let us know if you need an email marketing tool that lets you include images in a stylish, effective way! Tags: Email 101 Best Practices Question: "John Kenyon mentioned using images in e-mail.
Getting Attention
JANUARY 7, 2011
But this video , emailed out today to herald a forthcoming benefit, is just plain empty of meaning. Video email campaign nonprofit communciations nonprofit marketing nonprofit video…via video, and every other medium.
delicious NonprofitMarketing
JANUARY 7, 2009
Tis the season for email marketing. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. You know that your latest email campaign is the October Newsletter. Itll let people instantly recognize *your* email at a glance and can help with inbox sorting down the road. Keep your campaigns easy on the eyes with simple, intentional style choices.
Mission Minded
NOVEMBER 25, 2013
If you’re like me, you get 20 – 40 emails a day that say you simply must read them. These emails range from scams to spam to promotions for things I don’t want or need. I recently got an email whose artful copy motivated me to read on. View the email online.)
Nonprofit Marketing Blog
JUNE 4, 2010
Stop working about subject lines and first make sure you’re emailing relevant content to people who really want it! Keep your email marketing consistent and predictable. Don’t leave it all to email - remember: many channels together work best. What are they? There’s a nifty free white paper out from Infusionsoft (here) on this topic. It’s written for small businesses, but it certainly applies to nonprofits, too.
EveryAction
OCTOBER 14, 2014
One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning. We are sending and receiving more fundraising emails than ever before, all vying for the attention of supporters to act on behalf of our cause. nonprofit email fundraising
Kivi's Nonprofit Communications Blog
MARCH 22, 2017
You’re losing email subscribers. Inactives are people who already said “yes” to joining your list at one time, but haven’t opened an email in months, maybe years. These inactives pile up over time and drag down the performance of your email list. Image: [link].
Kivi's Nonprofit Communications Blog
NOVEMBER 5, 2015
That means asking via email and your website to join your monthly giving program. A few tips: In a campaign, designate one email in a larger campaign as a monthly sustainer appeal. Launch a Monthly Donor Campaign in January. Photo Credit: https://flic.kr/p/aVmeYp.
The Agitator
MARCH 3, 2013
Serious lift for mail prospecting and reinstatements, as well as email campaigns. Here’s a tiny bit of fundraising performance data on the use of infographics , from Production Solutions. Click here to enlarge ].
Getting Attention
SEPTEMBER 11, 2013
Pay attention to this fresh approach to creating the most effective email campaigns possible. 2) They give us permission to email them in exchange for respect, and targeted content they value. 5) But without your subscribers, your campaigns will fail, every time.
Kivi's Nonprofit Communications Blog
NOVEMBER 5, 2014
Integrating email campaigns with your direct mail appeal letter is a great way to get your supporters’ attention during the busy year-end fundraising season. If you need more emails, then we have a great resource to help you build your email list.
Kivi's Nonprofit Communications Blog
APRIL 7, 2017
Here’s what I have picked out for you this week… Need help getting started with email campaigns? Take a look at Email Marketing Best Practices: How to Create a Campaign from Scratch. Everyone ready to end this week with some Mixed Links?
Getting Attention
FEBRUARY 23, 2016
Guest blogger Karla Capers specializes in using the internet to raise visibility for progressive issues and engage people more deeply in campaigns. The Union of Concerned Scientists (UCS), where I’m Director of Engagement, faced a daunting challenge a couple of years ago: How to re-engage the many folks who were not reading or acting on our emails. We segmented the “inactive” people on our list (initially, this group was about 25% of our deliverable email file).
Kivi's Nonprofit Communications Blog
NOVEMBER 15, 2016
Have your database person work on segmenting your list for your next email campaign. Could your annual report fit right in with this scene? It’s time to update your approach.
Kivi's Nonprofit Communications Blog
JULY 14, 2016
It IS about how nonprofits can move the needle on advocacy, education and fundraising campaigns using a focused “Share This Image/Video” call to action. Phrases You Can Use in a Share This Email. DO Only ask for one thing in a “Share This” email.
Getting Attention
SEPTEMBER 16, 2013
Campaigns Communications Manager , Compassion & Choices (Washington DC). Email Campaign Manager & Direct Response Coordinator , Human Rights Campaign (Washington DC).
Getting Attention
DECEMBER 11, 2013
We’re at countdown time for your year-end campaign. But… there is one element you can strengthen NOW to help you hit your fundraising goal this year—your email subject lines. Draft your email. How do you use A/B testing to strengthen your email success?
Mission Minded
FEBRUARY 3, 2014
Blog Email Campaigns Nonprofit Branding Nonprofit Communications Nonprofit Copywriting Nonprofit Fundraising Nonprofit Messaging Performing Arts branding communications development fundraising key messages marketing messaging nonprofit writing
Nonprofit Marketing Blog
SEPTEMBER 5, 2013
This week Marketing Profs published “ The Inbox Is a Battlefield ,” an infographic from ReturnPath that underscores the importance of standing out with email. According to this research, email subscribers receive an average of 416 commercial messages per month!
Getting Attention
MARCH 22, 2012
Getting your emails opened is the most crucial part of your email campaign. When I opened my email this morning to the usual overflow, my eyes were drawn immediately to this short but powerful subject line—Our Son Trayvon. I opened the email immediately. The email (see it here in full) , from Trayvon’s parents Tracy Martin and Sybrina Fulton, focuses on the fatal shooting of their unarmed son, Trayvon, by a neighborhood watch captain.
Kivi's Nonprofit Communications Blog
MAY 12, 2015
Looking to repurpose your direct mail appeals into email? Thou Shalt Make Email SHORTER Than Direct Mail. If you do that in email, no one will like you. ” mails at the end of a multi-email campaign (year end, membership month, etc.). Email is task-oriented.
J Campbell Social Marketing
OCTOBER 10, 2013
Or designing a beautiful email campaign without a great website to receive traffic. Unfortunately putting the cart before the technological horse is a common practice in most marketing campaigns. #1: Do you have shared email and calendars (like through Google)?
Get Fully Funded
JANUARY 26, 2011
If you are thinking about uing Facebook or Twitter or email campaigns or any other tools, here are some tips for success. Seems like lots of nonprofits are talking about social media these days, but not many are doing it well. Know your purpose. Be very clear about what you want to achieve by using social media. Too many nonprofits jump into it without clear goals then get frustrated when they don’t raise boatloads of money.
J Campbell Social Marketing
NOVEMBER 19, 2015
In MDG’s new infographic , they found that nonprofits have seen huge growth in their online presence, and an increase in their use of online fundraising tools such as social media and peer-to-peer campaigns. Email isn’t dead – far from it!
The Agitator
MARCH 5, 2013
Here’s another troublesome trend line to add to falling retention and acquisition rates — falling email read rates. A worldwide study by email services provider Return Path looked at 400,000 email campaigns conducted in the 4th Qtr of 2012 and compared them to the prior year.
Mission Minded
JUNE 9, 2011
Email Campaigns Independent Schools Nonprofit Fundraising Performing Arts Social Media Uncategorized Add new tag nonprofit social mediaWith online fundraising and social media causing a riot in the nonprofit sector it’s worth remembering a basic approach that worked even before fax machines were in vogue: Asking people–in person–to make a donation. Seems sort of quaint, doesn’t it?
The Agitator
SEPTEMBER 11, 2012
Because such a large proportion of online contributions arrive in the final 45 days of the year, now’s a good time to start sharpening your email campaign skills. In Neil’s experience here are the six reasons that most most email campaigns are undermined even before they’re written: You don’t have a clearly defined idea of what you’re trying to accomplish. Your emails don’t lead people to where they can make a transaction.
Kivi's Nonprofit Communications Blog
MARCH 1, 2016
This week he’s back to show you how to market your mobile fundraising campaign. That’s why you have to have a solid marketing plan in place for your text-to-give campaign. Drip email campaigns. John Killoran.
Kivi's Nonprofit Communications Blog
JANUARY 4, 2017
Awesome email campaigns. Beyond December: Raise Money Throughout the Year with These Seasonal Fundraising Campaigns. OK technically it’s the Year of the Rooster, but for nonprofit communicators like you, 2017 could very well be THE YEAR OF THE AWESOME!
Public Sector Marketing 2.0
AUGUST 31, 2011
Our organization, CEPSM , recently ran a database “cleaning&# email campaign to remind our e-communications subscribers that they are in full control of what they want to receive and how often. While at first instinct nobody wants to see their database decline in numbers, I’m sure most people would agree that clogging your audiences’ email in-boxes with info they do not want is much worse over the long term.
J Campbell Social Marketing
MAY 21, 2015
These include using social media and email to remind donors about matching gifts. Matching gifts are an easy way to boost fundraising by earning free money, and we’ve got the tips to help you increase donor awareness through social media and email. Email. Email signatures.
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