3 Steps to Better Email Campaigns

Fundraising 123

Ready to launch your email fundraising campaign? If you have been working hard to build a membership community that is generous, driven, and inclined to give, they will be more likely to respond well to your email campaigns, and this will show in your fundraising results. Here are three easy ways to give your email campaigns a boost: 1. Organize your email list. Don''t use emails just to ask for money.

Improve Your Email Campaigns

The Agitator

has already sent me four email appeals as of December 10th. So here’s a ‘next year’ resource to set aside, if you haven’t seen yet, and read over your holiday window — The Essential Guide to Email Marketing 2014 , from Direct Marketing News. Plenty of intriguing stats, of course … 63% of emails opened on mobile phones and tablets; Mobile marketing and fundraising Online fundraising and marketing premium

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Four Essential Tips for Planning Year-End Email Campaigns

Fundraising 123

Because year-end fundraising goals are often so big, it''s important to start planning your year-end campaign now. When mapping out your email appeals, keep the following four topics in mind: Even though your donors might procrastinate, you can''t! Start planning your year-end email campaign now. As you''re brainstorming your email strategy, spend some quality time digging into data on what''s been the most and least effective for you over the past few months.

When to Switch Email Campaign Service Providers

Fundraising 123

Whether your nonprofit is considering switching email campaign service providers (ESPs)-or signing up for a service in the first place-there are a number of factors to keep in mind. Just a note: When we talk about email campaign service providers, we're referring to an email marketing service or tool used for sending messages to large audiences. This is not a discussion about personal email systems-Outlook versus others, and so on.

How to make your email campaigns stronger

Nonprofit Marketing Blog

Email is still the most important way to engage your supporters online, so take it seriously! So many email campaigns from nonprofits take too long to get to the point, have a dizzying array of information and lack one single call to action. Remember: The more you try to squeeze in that email, the worse off you’ll be. Make the content relevant to the people you’re emailing. Include a very simple call to action in the contents of the email.

Are Images in Email Campaigns a Good Idea?

Fundraising 123

This is where "Alt-text" comes in handy: In your email marketing tool ( not Outlook! ) Another way to combat image-blocking side effects is to encourage readers to view your full email in their Web browser where all images show up crystal clear. Let us know if you need an email marketing tool that lets you include images in a stylish, effective way! Tags: Email 101 Best Practices Question: "John Kenyon mentioned using images in e-mail.

How to Replace Your Biggest Event with an Online Campaign

Mission Minded

How your organization can use digital fundraising campaigns after a canceled fundraising event. The post How to Replace Your Biggest Event with an Online Campaign appeared first on Mission Minded. Blog Digital Email Campaigns Nonprofit Communications Nonprofit Fundraising

Nonprofits: It’s Time to Think Twice About Facebook

Mission Minded

Blog Digital Email Campaigns Nonprofit Communications Social MediaPerhaps you’re not in a position to move away from Facebook entirely - but there are ways to reduce your organization’s dependence on it.

Your Best Email Campaign Ever: 4 Steps to a Winning Strategy This Fall

Fundraising 123

Say hello to a cost-effective, personalized solution: Email marketing. Join our email communications pro (and author of Nonprofit Marketing Guide.com) Kivi Leroux Miller as she shares proven tips and strategies to build and fill your email outreach calendar. Tags: Email 101 Events VIEW THE PRESENTATION OUTLINE HERE >> You have a scary dollar amount floating above your head. It's a daunting fundraising goal that seems to be edging further from you every day.

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A Blueprint for Effective Email Campaigns

Mission Minded

The Ever-Changing Digital World: How to Feel Less “Arghh” and More “Ahh”

Mission Minded

Blog Digital Email Campaigns Nonprofit Communications Social MediaSocial and digital media have become vital components of most modern marketing strategies. They are cost-effective, easy to manage, and.

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Change Is Hard—How To Get Through It

Getting Attention

After more than five years of heavy reliance on one email distribution platform/service, change was overdue. Expect glitches, particularly those you never would have dreamed of, and make sure you have the right help to help fix them : Your email templates won’t look exactly right or sign-up forms may not generate the right responses via email or on your site. Strategy change email campaign Mail Chimp Nonprofit Communications nonprofit marketing

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Why everyone talks about segmenting emails but hardly anyone ever does it

iMarketSmart

Everyone talks about segmenting emails — sending the right message to the right person at the right time. And the list goes on and on… Then, once the donors have segmented themselves, you can employ an automated cultivation system that will send highly relevant emails that have been pre-written but personalized for each donor segment. Plus these emails can be highly personalized based on other unique information bits the donor has previously provided.

3 things that will actually improve email campaigns

Nonprofit Marketing Blog

Stop working about subject lines and first make sure you’re emailing relevant content to people who really want it! Keep your email marketing consistent and predictable. Don’t leave it all to email - remember: many channels together work best. What are they? There’s a nifty free white paper out from Infusionsoft (here) on this topic. It’s written for small businesses, but it certainly applies to nonprofits, too.

Get Your Emails Read & Acted On—Gmail +

Getting Attention

In case you haven’t heard, Google is now automatically filtering Gmail users’ email messages to pre-defined content tabs. They’re sending emails from friends and family to the Primary Inbox (where we’re used to looking all the time), and sending most e-newsletters and other emails from organizations (including the Getting Attention blog and e-news) to the new (secondary by default) Promotions tab.

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Look Behind the Brand: San Francisco Village

Mission Minded

Mission Minded strategist, Rosie Powers, led the creation of a communications campaign to help San Francisco Village reach new members. Blog Digital Email Campaigns Nonprofit Communications Social Media StorytellingThe post Look Behind the Brand: San Francisco Village appeared first on Mission Minded.

Sometimes It’s Best Not to Say Anything at All

Getting Attention

But this video , emailed out today to herald a forthcoming benefit, is just plain empty of meaning. Video email campaign nonprofit communciations nonprofit marketing nonprofit video…via video, and every other medium. I’m a big fan of The Wooster Group – an inventive, provocative theater company based in Manhattan. Better not to say (or video) anything at all, than to release a video without meaning.

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10 Things to Avoid in Email Campaigns | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Tis the season for email marketing. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. You know that your latest email campaign is the October Newsletter. Itll let people instantly recognize *your* email at a glance and can help with inbox sorting down the road. Keep your campaigns easy on the eyes with simple, intentional style choices.

3 Steps to Ensure Your Next Email Solicitation is On Brand

Mission Minded

Do your emails align with your organization’s brand strategy? Too frequently the emails nonprofits send to would-be donors seem to come out of left field. Blog Email Campaigns Nonprofit Communications Nonprofit Fundraising Nonprofit Messaging Do they send a clear, consistent message about the value of your work and the difference donors can make by supporting you? Not sure? They take a tone that is […].

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How to Show That Your Arts Organization is Critical

Mission Minded

Blog Email Campaigns Nonprofit Branding Nonprofit Communications Nonprofit Copywriting Nonprofit Fundraising Nonprofit Messaging Performing Arts branding communications development fundraising key messages marketing messaging nonprofit writing

A Story You Have To Read

Mission Minded

If you’re like me, you get 20 – 40 emails a day that say you simply must read them. These emails range from scams to spam to promotions for things I don’t want or need. I recently got an email whose artful copy motivated me to read on. View the email online.) Blog Email Campaigns Nonprofit Communications Nonprofit Copywriting Nonprofit Fundraising It didn’t start […].

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Fundraising From the Comfort of Your Living Room

Mission Minded

Email Campaigns Independent Schools Nonprofit Fundraising Performing Arts Social Media Uncategorized Add new tag nonprofit social mediaWith online fundraising and social media causing a riot in the nonprofit sector it’s worth remembering a basic approach that worked even before fax machines were in vogue: Asking people–in person–to make a donation. Seems sort of quaint, doesn’t it?

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The 6 Most Important Email Series for Nonprofit Marketing

EveryAction

An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. It can also be called a drip campaign, email workflow, or branching email campaign. You want to

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5 Tips for Better Nonprofit Fundraising Emails

EveryAction

One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning. We are sending and receiving more fundraising emails than ever before, all vying for the attention of supporters to act on behalf of our cause. nonprofit email fundraising

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Do You Have an Email Welcome Series for New Subscribers? Probably Not

Kivi's Nonprofit Communications Blog

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training.

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Build Your Email List for Year-End Giving

Kivi's Nonprofit Communications Blog

Integrating email campaigns with your direct mail appeal letter is a great way to get your supporters’ attention during the busy year-end fundraising season. If you need more emails, then we have a great resource to help you build your email list. Download Get Started with Email Acquisition Campaigns: Tactics, Apps and Real-World Examples to Inspire for free now.

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5 Tactics to Increase Conversions on Your Nonprofit Website

Nonprofit Marketing Insights by GlobalOwls

And to increase form conversions, follow these best practices: Ask only for necessary information such as name, email address, and payment details. Ongoing programs and fundraisers: Latest updates on any ongoing campaigns and new initiatives.

3 types of marketing automation fundraising operations need to understand (including one you really need to deploy right away)

iMarketSmart

1- Basic automation: mass email automation . Most of the email automation examples listed earlier fall into this basic category. This includes giving receipts, thank-you emails, autoresponders, etc. 2- Mid-level automation: mass email + campaign automation.

Apple will be changing how their products report your email marketing metrics… but does it matter?

iMarketSmart

Apple aims to make sure that email marketers no longer have any way to know when email recipients open their emails on Apple devices. This is a big deal for many email marketers. That’s because they like to know if the emails they send get opened.

Cool resource for fundraisers

Get Fully Funded

They have a cool piece for marketing campaigns that you should check out while you’re there and a new guide to email campaigns. If you haven’t found it yet, check out Network For Good’s Fundraising Learning Center at www.fundraising123.org. There are lots of good articles, free trainings, and answers to lots of questions you might have about all things fundraising.

11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

J Campbell Social Marketing

With engaged followers on one or more of the major social networks, organizations can effectively spread the word about fundraising campaigns, new initiatives, and advocacy work. Be sure to sign up for my email list to get notified when the doors open!

Mail vs. Email: Pros & Cons of Each Fundraising Channel

NonProfit Hub

The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. . These tips can help you step up your email campaigns and make sure you’re getting the most from your fundraising efforts. . Email.

Great Nonprofit Marketing Jobs: Movin’ Up Monday

Getting Attention

Campaigns Communications Manager , Compassion & Choices (Washington DC). Email Campaign Manager & Direct Response Coordinator , Human Rights Campaign (Washington DC). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Communications Assistant , SC Association of Nonprofit Organizations (Columbia, SC). Communications Director , City Year (Los Angeles, CA).

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How marketing automation helps nonprofits raise more major gifts, planned gifts and mid-level gifts at lower cost

iMarketSmart

Sending out mass email blasts has its place, but nothing gets greater ROI or deeper engagement than personalized emails. Receiving a thank-you email or card two months after donating isn’t very friendly. If you create an email campaign, you can schedule it to blast automatically.

Your Deal With Email Subscribers: Part 1

Getting Attention

Pay attention to this fresh approach to creating the most effective email campaigns possible. 2) They give us permission to email them in exchange for respect, and targeted content they value. The tension is as strong as the potential, with ongoing evaluation on your subscribers’ part—Are these emails still worth my time and attention? 5) But without your subscribers, your campaigns will fail, every time.

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Do You Have an Email Welcome Series for New Subscribers? Probably Not

Kivi's Nonprofit Communications Blog

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training.

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3 Surefire Ways to Use Twitter To Promote Your Organization

Fundraising 123

You shouldn’t be committing staff to Twitter, Facebook or any other social media application if you don’t have a decent website home page or can’t email supporters. With Social Sharing on EmailNow , you can allow your audience to share your email campaigns on Twitter, Facebook and LinkedIn; track the shares and resulting extra traffic to your campaign.

4 Easy Steps to Better Email: Improve Your Results through Careful Testing

Fundraising 123

92% of organizations surveyed are using or plan to use email marketing this year -- the most popular advertising channel of all! Heather Dixon works at Emma, a Web-based email marketing and communications company that helps small businesses, non-profits and agencies create, send and track stylish email campaigns. As Emma's agency relations manager, she leads a team of folks dedicated to helping Emma's agency partners become experts in email marketing strategy.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Here’s what I have picked out for you this week… Need help getting started with email campaigns? Take a look at Email Marketing Best Practices: How to Create a Campaign from Scratch. Everyone ready to end this week with some Mixed Links? Hootsuite shows you How to Write Effective CTAs on Social Media. Is content marketing a new role for you? Here are Top Tips for Making the First 30 Days in Your New Content Role Really Count.

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4 Easy Steps to Better Email: Improve Your Results through Careful Testing

Fundraising 123

92% of organizations surveyed are using or plan to use email marketing this year -- the most popular advertising channel of all! Heather Dixon works at Emma, a Web-based email marketing and communications company that helps small businesses, non-profits and agencies create, send and track stylish email campaigns. As Emma's agency relations manager, she leads a team of folks dedicated to helping Emma's agency partners become experts in email marketing strategy.

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The Year of the Awesome

Kivi's Nonprofit Communications Blog

Awesome email campaigns. Beyond December: Raise Money Throughout the Year with These Seasonal Fundraising Campaigns. And we’ll continue adding new webinars throughout the year while still covering the latest on annual reports, email newsletters, editorial calendars, social media, thought leadership, and much more. OK technically it’s the Year of the Rooster, but for nonprofit communicators like you, 2017 could very well be THE YEAR OF THE AWESOME!

1 good example of nonprofit social media

Get Fully Funded

If you are thinking about uing Facebook or Twitter or email campaigns or any other tools, here are some tips for success. Seems like lots of nonprofits are talking about social media these days, but not many are doing it well. Know your purpose. Be very clear about what you want to achieve by using social media. Too many nonprofits jump into it without clear goals then get frustrated when they don’t raise boatloads of money.

Unsubscribe vs. Opt-out

Public Sector Marketing 2.0

Our organization, CEPSM , recently ran a database “cleaning&# email campaign to remind our e-communications subscribers that they are in full control of what they want to receive and how often. While at first instinct nobody wants to see their database decline in numbers, I’m sure most people would agree that clogging your audiences’ email in-boxes with info they do not want is much worse over the long term.