3 Steps to Better Email Campaigns

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Ready to launch your email fundraising campaign? If you have been working hard to build a membership community that is generous, driven, and inclined to give, they will be more likely to respond well to your email campaigns, and this will show in your fundraising results. Here are three easy ways to give your email campaigns a boost: 1. Organize your email list. Don''t use emails just to ask for money.

Four Essential Tips for Planning Year-End Email Campaigns

Fundraising 123

Because year-end fundraising goals are often so big, it''s important to start planning your year-end campaign now. When mapping out your email appeals, keep the following four topics in mind: Even though your donors might procrastinate, you can''t! Email 101 Fundraising Appeals

Improve Your Email Campaigns

The Agitator

has already sent me four email appeals as of December 10th. So here’s a ‘next year’ resource to set aside, if you haven’t seen yet, and read over your holiday window — The Essential Guide to Email Marketing 2014 , from Direct Marketing News. Plenty of intriguing stats, of course … 63% of emails opened on mobile phones and tablets; Mobile marketing and fundraising Online fundraising and marketing premium

When to Switch Email Campaign Service Providers

Fundraising 123

Whether your nonprofit is considering switching email campaign service providers (ESPs)-or signing up for a service in the first place-there are a number of factors to keep in mind. Just a note: When we talk about email campaign service providers, we're referring to an email marketing service or tool used for sending messages to large audiences. This is not a discussion about personal email systems-Outlook versus others, and so on.

Are Images in Email Campaigns a Good Idea?

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This is where "Alt-text" comes in handy: In your email marketing tool ( not Outlook! ) Another way to combat image-blocking side effects is to encourage readers to view your full email in their Web browser where all images show up crystal clear. Let us know if you need an email marketing tool that lets you include images in a stylish, effective way! Tags: Email 101 Best Practices Question: "John Kenyon mentioned using images in e-mail.

Why everyone talks about segmenting emails but hardly anyone ever does it

iMarketSmart

Everyone talks about segmenting emails — sending the right message to the right person at the right time. Plus these emails can be highly personalized based on other unique information bits the donor has previously provided. They’ll talk about it at conferences.

Change Is Hard—How To Get Through It

Getting Attention

After more than five years of heavy reliance on one email distribution platform/service, change was overdue. I was up till 11:30 last night testing email sign-up forms, and that definitely has sapped my usual morning energy. This week has been a tough one for me.

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3 things that will actually improve email campaigns

Nonprofit Marketing Blog

Stop working about subject lines and first make sure you’re emailing relevant content to people who really want it! Keep your email marketing consistent and predictable. Don’t leave it all to email - remember: many channels together work best. What are they? There’s a nifty free white paper out from Infusionsoft (here) on this topic. It’s written for small businesses, but it certainly applies to nonprofits, too.

Get Your Emails Read & Acted On—Gmail +

Getting Attention

In case you haven’t heard, Google is now automatically filtering Gmail users’ email messages to pre-defined content tabs. They’re sending emails from friends and family to the Primary Inbox (where we’re used to looking all the time), and sending most e-newsletters and other emails from organizations (including the Getting Attention blog and e-news) to the new (secondary by default) Promotions tab.

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Sometimes It’s Best Not to Say Anything at All

Getting Attention

But this video , emailed out today to herald a forthcoming benefit, is just plain empty of meaning. Video email campaign nonprofit communciations nonprofit marketing nonprofit video…via video, and every other medium.

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How to Show That Your Arts Organization is Critical

Mission Minded

Blog Email Campaigns Nonprofit Branding Nonprofit Communications Nonprofit Copywriting Nonprofit Fundraising Nonprofit Messaging Performing Arts branding communications development fundraising key messages marketing messaging nonprofit writing

A Story You Have To Read

Mission Minded

If you’re like me, you get 20 – 40 emails a day that say you simply must read them. These emails range from scams to spam to promotions for things I don’t want or need. I recently got an email whose artful copy motivated me to read on. View the email online.)

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3 Steps to Ensure Your Next Email Solicitation is On Brand

Mission Minded

Do your emails align with your organization’s brand strategy? Too frequently the emails nonprofits send to would-be donors seem to come out of left field. Blog Email Campaigns Nonprofit Communications Nonprofit Fundraising Nonprofit Messaging Do they send a clear, consistent message about the value of your work and the difference donors can make by supporting you? Not sure? They take a tone that is […].

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10 Things to Avoid in Email Campaigns | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Tis the season for email marketing. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. You know that your latest email campaign is the October Newsletter. Itll let people instantly recognize *your* email at a glance and can help with inbox sorting down the road. Keep your campaigns easy on the eyes with simple, intentional style choices.

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Fundraising From the Comfort of Your Living Room

Mission Minded

Email Campaigns Independent Schools Nonprofit Fundraising Performing Arts Social Media Uncategorized Add new tag nonprofit social mediaWith online fundraising and social media causing a riot in the nonprofit sector it’s worth remembering a basic approach that worked even before fax machines were in vogue: Asking people–in person–to make a donation. Seems sort of quaint, doesn’t it?

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The 6 Most Important Email Series for Nonprofit Marketing

EveryAction

An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. It can also be called a drip campaign, email workflow, or branching email campaign.

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5 Tips for Better Nonprofit Fundraising Emails

EveryAction

One of the best weapons in a nonprofit’s fundraising arsenal is email campaigning. We are sending and receiving more fundraising emails than ever before, all vying for the attention of supporters to act on behalf of our cause. nonprofit email fundraising

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Build Your Email List for Year-End Giving

Kivi's Nonprofit Communications Blog

Integrating email campaigns with your direct mail appeal letter is a great way to get your supporters’ attention during the busy year-end fundraising season. If you need more emails, then we have a great resource to help you build your email list.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Here’s what I have picked out for you this week… Need help getting started with email campaigns? Take a look at Email Marketing Best Practices: How to Create a Campaign from Scratch. Everyone ready to end this week with some Mixed Links?

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The Year of the Awesome

Kivi's Nonprofit Communications Blog

Awesome email campaigns. Beyond December: Raise Money Throughout the Year with These Seasonal Fundraising Campaigns. OK technically it’s the Year of the Rooster, but for nonprofit communicators like you, 2017 could very well be THE YEAR OF THE AWESOME!

Professional Photography: 4 Reasons to Invest In It

Kivi's Nonprofit Communications Blog

If you’re going to invest the time into social media, email, web, print… make the whole investment! An email campaign. Angela Crist. Self-proclaimed “recovering nonprofit CEO, Angela Crist, joins us again to talk about the importance of professional photography. Kristina.

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There Are Big Changes Coming to Facebook – What Your Nonprofit Needs to Know

J Campbell Social Marketing

Email is still the best way to connect with donors and supporters. Do you have an email marketing strategy in place? Join me live for Standing Out In the Inbox: Email Marketing for the Modern Nonprofit. . Email is not dead, and it’s not going anywhere.

How Digital and Social Media Tools Have Transformed Nonprofits [Infographic]

J Campbell Social Marketing

In MDG’s new infographic , they found that nonprofits have seen huge growth in their online presence, and an increase in their use of online fundraising tools such as social media and peer-to-peer campaigns. Email isn’t dead – far from it!

How Digital and Social Media Tools Have Transformed Nonprofits [Infographic]

J Campbell Social Marketing

In MDG’s new infographic , they found that nonprofits have seen huge growth in their online presence, and an increase in their use of online fundraising tools such as social media and peer-to-peer campaigns. Email isn’t dead – far from it!

Remember … It’s The Donor And The Mission

The Agitator

Think about the last time you secured a really major gift, or completed an especially productive direct mail or email campaign. When you left the meeting or put the phone down or read the response data, what was your dominant feeling? Satisfaction at materially advancing your nonprofit’s mission? A warm glow from helping the donor(s) achieve their goals? Pride in your own fundraising prowess? Each of these is legitimate to celebrate.

Cool resource for fundraisers

Get Fully Funded

They have a cool piece for marketing campaigns that you should check out while you’re there and a new guide to email campaigns. If you haven’t found it yet, check out Network For Good’s Fundraising Learning Center at www.fundraising123.org. There are lots of good articles, free trainings, and answers to lots of questions you might have about all things fundraising.

Great Nonprofit Marketing Jobs: Movin’ Up Monday

Getting Attention

Campaigns Communications Manager , Compassion & Choices (Washington DC). Email Campaign Manager & Direct Response Coordinator , Human Rights Campaign (Washington DC).

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We Want You Back! How to Re-Engage Inactive Email Supporters

Kivi's Nonprofit Communications Blog

You’re losing email subscribers. Inactives are people who already said “yes” to joining your list at one time, but haven’t opened an email in months, maybe years. These inactives pile up over time and drag down the performance of your email list. Image: [link].

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Your Deal With Email Subscribers: Part 1

Getting Attention

Pay attention to this fresh approach to creating the most effective email campaigns possible. 2) They give us permission to email them in exchange for respect, and targeted content they value. 5) But without your subscribers, your campaigns will fail, every time.

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The Annual Report Donor List is a Stupid Waste of Time

Kivi's Nonprofit Communications Blog

Have your database person work on segmenting your list for your next email campaign. Could your annual report fit right in with this scene? It’s time to update your approach.

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Infographics Produce Fundraising Results

The Agitator

Serious lift for mail prospecting and reinstatements, as well as email campaigns. Here’s a tiny bit of fundraising performance data on the use of infographics , from Production Solutions. Click here to enlarge ].

6 Ways to Get More Online Monthly Donors

Kivi's Nonprofit Communications Blog

That means asking via email and your website to join your monthly giving program. A few tips: In a campaign, designate one email in a larger campaign as a monthly sustainer appeal. Launch a Monthly Donor Campaign in January. Photo Credit: https://flic.kr/p/aVmeYp.

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4 Easy Steps to Better Email: Improve Your Results through Careful Testing

Fundraising 123

92% of organizations surveyed are using or plan to use email marketing this year -- the most popular advertising channel of all! Heather Dixon works at Emma, a Web-based email marketing and communications company that helps small businesses, non-profits and agencies create, send and track stylish email campaigns. As Emma's agency relations manager, she leads a team of folks dedicated to helping Emma's agency partners become experts in email marketing strategy.

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Email Newsletters: 5 Reasons to Stay in Touch with Donors

Ann Green

Your email newsletter is a great way to stay in touch with supporters, but using extra tools and strategies can have a huge payoff! You already know, too, how to draft an effective email solicitation that attracts attention, gets to the point, and directly provides a way to give.

Will You Let Everyone Know? 3 Examples, Oodles of Tips (and 23 Real Emails) to Support Your Next “Share This” Call to Action

Kivi's Nonprofit Communications Blog

It IS about how nonprofits can move the needle on advocacy, education and fundraising campaigns using a focused “Share This Image/Video” call to action. Phrases You Can Use in a Share This Email. DO Only ask for one thing in a “Share This” email.

Unsubscribe vs. Opt-out

Public Sector Marketing 2.0

Our organization, CEPSM , recently ran a database “cleaning&# email campaign to remind our e-communications subscribers that they are in full control of what they want to receive and how often. While at first instinct nobody wants to see their database decline in numbers, I’m sure most people would agree that clogging your audiences’ email in-boxes with info they do not want is much worse over the long term.

4 Easy Steps to Better Email: Improve Your Results through Careful Testing

Fundraising 123

92% of organizations surveyed are using or plan to use email marketing this year -- the most popular advertising channel of all! Heather Dixon works at Emma, a Web-based email marketing and communications company that helps small businesses, non-profits and agencies create, send and track stylish email campaigns. As Emma's agency relations manager, she leads a team of folks dedicated to helping Emma's agency partners become experts in email marketing strategy.

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3 Surefire Ways to Use Twitter To Promote Your Organization

Fundraising 123

You shouldn’t be committing staff to Twitter, Facebook or any other social media application if you don’t have a decent website home page or can’t email supporters. With Social Sharing on EmailNow , you can allow your audience to share your email campaigns on Twitter, Facebook and LinkedIn; track the shares and resulting extra traffic to your campaign.

3 Steps to Revive Your Email List

Getting Attention

Guest blogger Karla Capers specializes in using the internet to raise visibility for progressive issues and engage people more deeply in campaigns. The Union of Concerned Scientists (UCS), where I’m Director of Engagement, faced a daunting challenge a couple of years ago: How to re-engage the many folks who were not reading or acting on our emails. We segmented the “inactive” people on our list (initially, this group was about 25% of our deliverable email file).

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#COMMUNICATIONS: Visualizing The Impact Of Social Media, Especially Email

Non Profit Marketing 360

We did a story over at the MKCREATIVEmedia last week about the eBenchmark study of 2012 sponsored by NTen and M+R Strategic Services that highlighted the ongoing importance of email outreach. What better way to follow that up than with their infographic showing the power of email.