Fundraising So Simple Only a Child Can Do It Well

The Agitator

The other day I stumbled across a company that raises big bucks in peer-to-peer fundraising for elementary schools in the US. The result is an easy-as-pie fundraising campaign for their school. The high quality videos come with the deal and can be easily modified by inserting photos from the user’s library. You’ll find it at Boosterthon.com and their proposition is simple.

Business to Business Cause Marketing

Cause Related Marketing

When you buy an ad that will appear in a special tabloid-sized insert in both of Salt Lake City’s daily newspapers, 10% of the ad price will go to purchase books for children in low-income homes. The insert drops on Sunday, March 27, 2011. The insert will be about the “ Utah Story Literacy Event ,” which is a telethon/radiothon event to be held March 30, 2011 with a goal of raising $1 million. The challenge for Media One will be, who will want to sponsor the insert?

The Worst Cause Marketing of 2011

Cause Related Marketing

Canadian teen heartthrob Justin Bieber wants you to buy his new perfume line called Someday, and when you do all net profits “after taxes, royalties, expenses and company requirements are deducted” will go to Pencils of Promise, a school-building charity and the Make-A-Wish Foundation. You almost have to guess because the type is so small in this FSI (Free-Standing Insert) you might not be able to read it without the help of artificial magnification.