Expert insights. Personalized for you.
Get someone who will spend your marketing budget wisely, efficiently and effectively. I love happy clients. I love happy donors. I love results. . If your major gift and legacy gift marketing campaigns are not generating piles of leads, I think you should be asking yourself some serious questions: Is the person or company “helping you” really the right fit? Do they really know what they are talking about? Do they deliver the results you (and your supporters) deserve? MORE
Fundraising Major Giving strategy 2017 major gifts fundraising benchmark survey fundraising survey major donor cultivation major donor fundraising major gifts fundraising benchmark survey marketsmart marketsmart benchmark report non profit benchmarking report nonprofit benchmark survey nonprofit marketing tips online marketing benchmark study for nonprofits Philanthropy production and efficiency studyI really need your help. I funded a study to help you. MORE
My favorite quote of the day: "You can''t efficiency your way to greatness." I had the privilege of spending Thursday with my fundraising and marketing peeps at Engage 2013: A Case Study Conference in Philly. Thanks, Margaret !) It is always inspiring and validating to be with other practitioners in the field who are facing similar obstacles to fundraising growth. And I was thrilled to meet (if briefly) Roger Craver ! OK, enough of the crowing. MORE
From the people who brought us the Civil Rights Movement and Haight-Ashbury, draft-dodging and fuel-efficient draft airplanes comes a new movement meant to revolutionize the ways we think about aging. The Baby Boomers have never really moved gently from one stage of life to another, so we should not be surprised to discover that they are not prepared simply to go gently into that long cold night. Boomers and many of their Gen.X MORE
Therefore, you owe it to your donors to work as efficiently as possible. It’s about focus and efficiency. What is donor qualification? It’s the process by which you determine whether or not a supporter/donor is someone you should: Spend your valuable time building a 1-to-1 relationship with (remember time is money); Spend your organization’s precious resources on (such as air travel, gifts, meals, etc.). What makes a donor qualified? . MORE
So, they do it as cost-efficiently as possible. Mechanized thank you’s. I’ve been thinking that, perhaps, too many organizations have turned thanking into an automated obligation. They realize it’s something they’re supposed to do. As a result, for many, their thank you’s have become one dimensional and aloof. That led me to wonder… should we really be thanking donors after all? What if they don’t want to be thanked? MORE
make things more efficient). The Development Plan or Fundraising Plan is a master policy for a nonprofit to plan out, guide, and measure its fundraising for a specific period of time (sometimes one year, often two or three year periods, or more). The Development Plan often comes about shortly after or while an organization's leadership is conducting organizational self evaluation and future planing such as strategic planning. MORE
But if you want efficient toys, er, tools , for monitoring and updating your business’s social media, we’d like to suggest a few dashboards that can cull your various accounts into one place, allow scheduling of posts, and offer ways to save and/or reply to specific messages. Need help taming those updates and retweets? So many claims on the time of a nonprofit staff, and only so many hours in the work day. MORE
It’s an opportunity to be more efficient and effective. I was lucky enough to have spent 2 days as the MC and host for the amazing virtual conference Cause Camp 2020! MORE
You no longer have to struggle to raise money to fund investments that will help you do good — more effectively and efficiently In the past, financial hardships were an isolating and often insurmountable challenge, but with technology tools like GoFundMe, people can now tap into their community of friends and family to share their struggle and make real change in their personal life. The same goes in our professional world, especially as a nonprofit. MORE
If you’re not leveraging this data for more efficient fundraising, you’re missing out. Apply these five tips and you’ll be on your way to more efficient and effective fundraising. Let’s look at a few data-fueled, efficient ways you can raise more for your nonprofit: Make the perfect ask. Donor data is key to fundraising that is more efficient for your staff and more accessible for supporters. MORE
are during emergencies (in real time and live on actual maps including, for instance, where emergency evacuation routes are and whether their clinics are located on then evacuation routes); and discerning what assets the partners have on the ground (to avoid redundancy and to be efficient while being effective, overall). Technological innovations are continually offering nonprofits, whether they know about them or not, advanced, simpler to use, faster solutions for their unique needs. MORE
And as you improve and get better, you’ll be able to spend your limited time more efficiently. . Social Media for Social Good Academy is OPEN FOR ENROLLMENT! Learn more here. We can all agree that social media is a necessary and required cornerstone of a modern nonprofit marketing strategy. MORE
In my previous post, I encouraged non profit managers and fund raisers to establish a goal of increasing efficiency. Three simple suggestions to accomplish this are as follows: Develop a passion for efficiency (or hire someone who has it). Efficiency doesn’t just happen. You need someone to spearhead your efforts to operate more efficiently. MORE
Simple rules are frameworks that help you make decisions faster and work more efficiently. Many times, nonprofit communications staff complain that they aren’t included in conversations early enough or often enough. But sometimes you find yourself in the opposite position: You get pulled into other people’s work, making it near impossible for you to spend time on your own big projects. MORE
Example 2: Fuel efficiency display on my Nissan Rogue SL. Every time I refill the gas in my car I reset the meter tracking my fuel efficiency. As I drive the display shows my actual fuel efficiency along with my average fuel efficiency since the last re-fueling. As I drive if I notice i’m above the average in that moment or my average is higher than last week, I will consciously modify my speed or driving style to be more efficient. MORE
Talking to donors as a practice is much more efficient than only talking about them. A pet peeve of mine is when a development office spends all their time talking about donors and none of their time talking to donors. Has your organization ever fallen victim to this trap? It is important that you do the needed research and you ask in the right timing. MORE
Save Your Nonprofit Money, Raise More Money, and Succeed - Yes, Now How Any Nonprofit Can Raise More Support, Acquire the Best Talent, Strive, and Grow. How Nonprofits Will Save More and Raise More: Or, How To Conduct Donor and Donations Analysis How Proof of Concept Can Improve Fundraising for a New Program and What Proof of Concept Is Why It Matters What the Public Thinks of a Nonprofit & How To Check. best practices upping the success rate how to fundraising MORE
Now we are more efficient than ever. Why should you care about how efficient we are? Thanks to engagement marketing (for private businesses – like MarketSmart!) we have driven up our conversion rate for setting up meetings with fundraisers. That makes me happy because I’m the CEO and marketing costs are expensive. They cut into our profits. Because engagement marketing and engagement fundraising are really the same thing. And, they are incredibly powerful. MORE
Our goal is to make fundraising faster, easier, and more efficient for anyone looking to raise money for a cause they care about. “We are marching down the path of building the best enterprise-grade software for charity fundraising. System scalability and security are top of mind for our customers when it comes to technology." says Chi-Chao Chang, Chief Technology Officer. At GoFundMe, we are focused on providing the best experience for our community. MORE
Imagine a team serving and supporting the fundraisers by helping them come up with creative yet efficient and effective ways to thank and engage donors. Does your organization really appreciate its supporters? Many private businesses have customer service departments because they want to increase the lifetime value of each customer. So, why wouldn’t nonprofits create customer service departments too? Only I think they should be called donor appreciation departments. MORE
Rich is the founder of Merchant Negotiators, where he also regularly writes on the subjects of merchant account services and how businesses and nonprofits can most effectively and efficiently use them. This week we have a guest post written by Rich McIver. The Cost of Fundraising Through Social Media Tweeting, Posting and Liking your way to increased donations should be an. essential part of. MORE
They have helped organizations like Common Cause, Plan International USA, and The Children’s Defense Fund raise more money with greater efficiency, including through leveraging artificial intelligence and machine learning. DonorTrends is a leading fundraising analysis firm that has helped major nonprofits use actionable data to more efficiently generate additional revenue and more effectively engage donors. MORE
But if you want efficient tools for monitoring and updating your business’s social media, we’d like to suggest a few dashboards that can cull your various accounts into one place, allow scheduling of posts, and offer ways to save and/or reply to specific messages. Need help taming those updates and retweets? So many claims on the time of a nonprofit staff, and only so many hours in the work day. MORE
While on the surface, some tools may not seem to relate to your specific field or industry, rest assured they will help you with your efficiency and effectiveness in today’s digital world, where agility and “life-hacking” skills are becoming increasingly valued. Last week I delivered a presentation at the Conference Board of Canada’s Public Sector Social Media event in Ottawa where I deviated from my usual focus on overarching digital trends and strategy. MORE
Something simple, efficient and affordable without leaving your supporters feeling sad or mad? MORE
When used wisely and strategically, nonprofit technology can often mean better and more efficient ways to raise money, to build relationships with your community and to accomplish your mission. The nonprofit technology landscape moves so quickly, it’s hard to keep up. Technology in the nonprofit space means more than simply posting on Facebook or getting set up with the best CRM. MORE
Apple Pay provides donors with a simple, efficient, secure donation process that minimizes the information they must remember and enter when donating. Mobile is an increasingly valuable medium for nonprofits. According to the M+R Benchmarks Reports , in 2018 mobile accounted for 48% of all traffic to nonprofit websites. Despite this increase in mobile traffic, up from 44% last year, mobile users accounted for just 30% of gifts, and 21% of revenue. MORE
60-Minute Webinar] Learn how to set up an established workflow that will help you do your work more strategically, efficiently, and effectively. How was your week? MORE
Which should be more important to your fundraising … efficiency or productivity? If you said efficiency (sometimes expressed as ROI) … go to the back of the class! Efficiency or productivity? An arbitrary efficiency metric, like ROI, doesn’t pay for anything.” If you said productivity … gold star! Or, more productively, read this piece by Tom Hurley at DMW Direct. MORE
DISORGANIZED: They haven’t put a system in place for banging out the calls efficiently. The reasons why fundraisers won’t make outbound calls to donors is because they are: FEARFUL: They fear rejection. CONFUSED: They don’t know what to say. UNDISCIPLINED: They haven’t set aside time in their calendar. DISTRACTED: Their leadership or colleagues distract them with less important concerns (like meetings to discuss making calls). MORE
The foundation's mission is to advance energy efficiency and renewable energy -- essential components of a clean energy future. From The Foundation Center. Energy Foundation Offers Funding for Policy Programs to Address Energy Problems Deadline: Open The Energy Foundation ( [link] ) is a partnership of major donors interested in solving the world's energy problems. MORE
Simple rules are frameworks that help you make decisions faster and work more efficiently. Let’s look at another common collaboration problem for communications staff: You can’t get the information you need from the right people to do your job well. MORE
Focusing on major gifts is cost-effective and efficient because of the significantly lower cost to acquire and cultivate them. 3% of U.S. Households are responsible for 67% (2/3) of all household charity (according to the 2011 Bank of America Study of High Net Worth Philanthropy ). People earning $10 million or more each year gave the most non-cash donations, totaling 1/3 of all non-cash donations (according to the 2011 IRS Statistics Income Bulletin ). MORE
60-Minute Webinar] Learn how to set up an established workflow that will help you do your work more strategically, efficiently, and effectively. Santa Fe, NM Photo Credit: Deena Davis. Another Friday and another round up of the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have how to get away from exploitative storytelling, tips for starting a podcast, and a book review of John Haydon’s last book. MORE
Focusing on major gifts is cost-effective and efficient because of the significantly lower cost to acquire and cultivate them. 3% of U.S. Households are responsible for 67% (2/3) of all household charity (This is according to the 2011 Bank of America Study of High Net Worth Philanthropy). People earning $10 million or more each year gave the most non-cash donations totaling 1/3 of all non-cash donations (This is according to the 2011 IRS Statistics Income Bulletin). MORE
It can help you get a better sense of what services your team should provide and ways to become more efficient and effective in providing those services over time. A creative brief is a quick worksheet that you fill out before you get started on any significant piece of communications work. MORE
This is all about effectiveness and efficiency so you can achieve your mission. And here are simple rules for how to get work done faster and more efficiently. Under normal circumstances, communications directors need to collaborate with their coworkers and managers, and that’s even more true now. But collaboration is messy because people are messy! We all have our own opinions, feelings, fears, stressors, and motivators. MORE
But the real goal is efficiency, and it comes with great financial and emotional rewards. Finally, find ways to make yourself conscious of when you are working efficiently on a task, and when you are jumping around without moving forward. efficiently the time is being utilized. How are you measuring your time? A definition of irony: using social media to encourage you to find ways to trim your time on social media. MORE
Rethought and rebuilt for nonprofits, the CrowdRise by GoFundMe platform is now more self-service and brings together the world class features of both CrowdRise and GoFundMe to make it easier, faster, and more efficient for nonprofits to fundraise As you might have heard, we’ve been making some pretty big changes around here. MORE
Better yet, if employees were allowed to work from wherever they feel they could get the job done in the most efficient and effective manner, that would likely reduce the horrendous job dissatisfaction rate and above average sick-leave. Government Insight 10 5 Canada cut-backs effectively efficiently fiscal restraint harper ottawa public serviceTwo weeks ago I managed to seriously fracture my humerus bone. MORE
Most) Fridays at noon we will come to you live and discuss a topic designed to help you use your limited time and resources for social media more effectively and efficiently. Welcome to the seventh episode of Nonprofit Social Media Nerds , where we discuss and demo social media tools, tech, tips, and tricks. My fellow Nonprofit Social Media Nerd is certified Social Media Strategist Josh Hirsch , the Director of Mission and Communication for Susan G. Komen South Florida. MORE
In any economy, non-profits need to run efficiently. Tags: continuous improvement processes Nonprofit management efficiency From Guest Blogger: Brian Leitten. Mr. Leitten is an experienced non-profit leader and consultant, chief executive and attorney. He provides consulting services nationally to non-profit leaders from his office in Port Orange, Florida. He can be reached at Leitten Consulting - consulting.leitten.com. MORE
Efficiency Related Topics Fundraising Coach
FEBRUARY 11, 2020
If you’re not leveraging this data for more efficient fundraising, you’re missing out. Apply these five tips and you’ll be on your way to more efficient and effective fundraising. Let’s look at a few data-fueled, efficient ways you can raise more for your nonprofit: Make the perfect ask. Donor data is key to fundraising that is more efficient for your staff and more accessible for supporters.
A Small Change
APRIL 22, 2009
In my previous post, I encouraged non profit managers and fund raisers to establish a goal of increasing efficiency. Three simple suggestions to accomplish this are as follows: Develop a passion for efficiency (or hire someone who has it). Efficiency doesn’t just happen. You need someone to spearhead your efforts to operate more efficiently.
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The Agitator
APRIL 2, 2013
Which should be more important to your fundraising … efficiency or productivity? If you said efficiency (sometimes expressed as ROI) … go to the back of the class! Efficiency or productivity? An arbitrary efficiency metric, like ROI, doesn’t pay for anything.” If you said productivity … gold star! Or, more productively, read this piece by Tom Hurley at DMW Direct.
Non Profit Marketing 360
FEBRUARY 7, 2012
But if you want efficient tools for monitoring and updating your business’s social media, we’d like to suggest a few dashboards that can cull your various accounts into one place, allow scheduling of posts, and offer ways to save and/or reply to specific messages. Need help taming those updates and retweets? So many claims on the time of a nonprofit staff, and only so many hours in the work day.
Non Profit Marketing 360
FEBRUARY 10, 2012
But if you want efficient toys, er, tools , for monitoring and updating your business’s social media, we’d like to suggest a few dashboards that can cull your various accounts into one place, allow scheduling of posts, and offer ways to save and/or reply to specific messages. Need help taming those updates and retweets? So many claims on the time of a nonprofit staff, and only so many hours in the work day.
Non Profit Marketing 360
SEPTEMBER 19, 2012
But the real goal is efficiency, and it comes with great financial and emotional rewards. Finally, find ways to make yourself conscious of when you are working efficiently on a task, and when you are jumping around without moving forward. efficiently the time is being utilized. How are you measuring your time? A definition of irony: using social media to encourage you to find ways to trim your time on social media.
iMarketSmart
FEBRUARY 13, 2017
Fundraising Major Giving strategy 2017 major gifts fundraising benchmark survey fundraising survey major donor cultivation major donor fundraising major gifts fundraising benchmark survey marketsmart marketsmart benchmark report non profit benchmarking report nonprofit benchmark survey nonprofit marketing tips online marketing benchmark study for nonprofits Philanthropy production and efficiency studyI really need your help. I funded a study to help you.
Seeking Grant Money Today
FEBRUARY 26, 2012
Save Your Nonprofit Money, Raise More Money, and Succeed - Yes, Now How Any Nonprofit Can Raise More Support, Acquire the Best Talent, Strive, and Grow. How Nonprofits Will Save More and Raise More: Or, How To Conduct Donor and Donations Analysis How Proof of Concept Can Improve Fundraising for a New Program and What Proof of Concept Is Why It Matters What the Public Thinks of a Nonprofit & How To Check. best practices upping the success rate how to fundraising
Public Sector Marketing 2.0
JANUARY 28, 2012
Example 2: Fuel efficiency display on my Nissan Rogue SL. Every time I refill the gas in my car I reset the meter tracking my fuel efficiency. As I drive the display shows my actual fuel efficiency along with my average fuel efficiency since the last re-fueling. As I drive if I notice i’m above the average in that moment or my average is higher than last week, I will consciously modify my speed or driving style to be more efficient.
Seeking Grant Money Today
SEPTEMBER 16, 2012
are during emergencies (in real time and live on actual maps including, for instance, where emergency evacuation routes are and whether their clinics are located on then evacuation routes); and discerning what assets the partners have on the ground (to avoid redundancy and to be efficient while being effective, overall). Technological innovations are continually offering nonprofits, whether they know about them or not, advanced, simpler to use, faster solutions for their unique needs.
Seeking Grant Money Today
JULY 1, 2012
make things more efficient). The Development Plan or Fundraising Plan is a master policy for a nonprofit to plan out, guide, and measure its fundraising for a specific period of time (sometimes one year, often two or three year periods, or more). The Development Plan often comes about shortly after or while an organization's leadership is conducting organizational self evaluation and future planing such as strategic planning.
Non Profit Marketing 360
JULY 26, 2011
From the people who brought us the Civil Rights Movement and Haight-Ashbury, draft-dodging and fuel-efficient draft airplanes comes a new movement meant to revolutionize the ways we think about aging. The Baby Boomers have never really moved gently from one stage of life to another, so we should not be surprised to discover that they are not prepared simply to go gently into that long cold night. Boomers and many of their Gen.X
Public Sector Marketing 2.0
NOVEMBER 6, 2011
Better yet, if employees were allowed to work from wherever they feel they could get the job done in the most efficient and effective manner, that would likely reduce the horrendous job dissatisfaction rate and above average sick-leave. Government Insight 10 5 Canada cut-backs effectively efficiently fiscal restraint harper ottawa public serviceTwo weeks ago I managed to seriously fracture my humerus bone.
Seeking Grant Money Today
MAY 18, 2008
The foundation's mission is to advance energy efficiency and renewable energy -- essential components of a clean energy future. From The Foundation Center. Energy Foundation Offers Funding for Policy Programs to Address Energy Problems Deadline: Open The Energy Foundation ( [link] ) is a partnership of major donors interested in solving the world's energy problems.
Fundraising Breakthroughs
JANUARY 15, 2010
Tags: best practices technology tips meetings efficiency
Social Media Bird Brain
APRIL 29, 2015
Rich is the founder of Merchant Negotiators, where he also regularly writes on the subjects of merchant account services and how businesses and nonprofits can most effectively and efficiently use them. This week we have a guest post written by Rich McIver. The Cost of Fundraising Through Social Media Tweeting, Posting and Liking your way to increased donations should be an. essential part of.
The Nonprofit Consultant
OCTOBER 5, 2010
In any economy, non-profits need to run efficiently. Tags: continuous improvement processes Nonprofit management efficiency From Guest Blogger: Brian Leitten. Mr. Leitten is an experienced non-profit leader and consultant, chief executive and attorney. He provides consulting services nationally to non-profit leaders from his office in Port Orange, Florida. He can be reached at Leitten Consulting - consulting.leitten.com.
EveryAction
JUNE 6, 2019
They have helped organizations like Common Cause, Plan International USA, and The Children’s Defense Fund raise more money with greater efficiency, including through leveraging artificial intelligence and machine learning. DonorTrends is a leading fundraising analysis firm that has helped major nonprofits use actionable data to more efficiently generate additional revenue and more effectively engage donors.
J Campbell Social Marketing
OCTOBER 26, 2020
It’s an opportunity to be more efficient and effective. I was lucky enough to have spent 2 days as the MC and host for the amazing virtual conference Cause Camp 2020!
CrowdRise
JUNE 1, 2018
Rethought and rebuilt for nonprofits, the CrowdRise by GoFundMe platform is now more self-service and brings together the world class features of both CrowdRise and GoFundMe to make it easier, faster, and more efficient for nonprofits to fundraise As you might have heard, we’ve been making some pretty big changes around here.
iMarketSmart
DECEMBER 12, 2014
Now we are more efficient than ever. Why should you care about how efficient we are? Thanks to engagement marketing (for private businesses – like MarketSmart!) we have driven up our conversion rate for setting up meetings with fundraisers. That makes me happy because I’m the CEO and marketing costs are expensive. They cut into our profits. Because engagement marketing and engagement fundraising are really the same thing. And, they are incredibly powerful.
CrowdRise
NOVEMBER 26, 2018
You no longer have to struggle to raise money to fund investments that will help you do good — more effectively and efficiently In the past, financial hardships were an isolating and often insurmountable challenge, but with technology tools like GoFundMe, people can now tap into their community of friends and family to share their struggle and make real change in their personal life. The same goes in our professional world, especially as a nonprofit.
Kivi's Nonprofit Communications Blog
JULY 24, 2020
60-Minute Webinar] Learn how to set up an established workflow that will help you do your work more strategically, efficiently, and effectively. How was your week?
J Campbell Social Marketing
FEBRUARY 18, 2019
Most) Fridays at noon we will come to you live and discuss a topic designed to help you use your limited time and resources for social media more effectively and efficiently. Welcome to the seventh episode of Nonprofit Social Media Nerds , where we discuss and demo social media tools, tech, tips, and tricks. My fellow Nonprofit Social Media Nerd is certified Social Media Strategist Josh Hirsch , the Director of Mission and Communication for Susan G. Komen South Florida.
EveryAction
JUNE 10, 2019
Apple Pay provides donors with a simple, efficient, secure donation process that minimizes the information they must remember and enter when donating. Mobile is an increasingly valuable medium for nonprofits. According to the M+R Benchmarks Reports , in 2018 mobile accounted for 48% of all traffic to nonprofit websites. Despite this increase in mobile traffic, up from 44% last year, mobile users accounted for just 30% of gifts, and 21% of revenue.
iMarketSmart
APRIL 21, 2019
Therefore, you owe it to your donors to work as efficiently as possible. It’s about focus and efficiency. What is donor qualification? It’s the process by which you determine whether or not a supporter/donor is someone you should: Spend your valuable time building a 1-to-1 relationship with (remember time is money); Spend your organization’s precious resources on (such as air travel, gifts, meals, etc.). What makes a donor qualified? .
iMarketSmart
MARCH 27, 2019
So, they do it as cost-efficiently as possible. Mechanized thank you’s. I’ve been thinking that, perhaps, too many organizations have turned thanking into an automated obligation. They realize it’s something they’re supposed to do. As a result, for many, their thank you’s have become one dimensional and aloof. That led me to wonder… should we really be thanking donors after all? What if they don’t want to be thanked?
J Campbell Social Marketing
SEPTEMBER 8, 2020
And as you improve and get better, you’ll be able to spend your limited time more efficiently. . Social Media for Social Good Academy is OPEN FOR ENROLLMENT! Learn more here. We can all agree that social media is a necessary and required cornerstone of a modern nonprofit marketing strategy.
CrowdRise
OCTOBER 11, 2019
Our goal is to make fundraising faster, easier, and more efficient for anyone looking to raise money for a cause they care about. “We are marching down the path of building the best enterprise-grade software for charity fundraising. System scalability and security are top of mind for our customers when it comes to technology." says Chi-Chao Chang, Chief Technology Officer. At GoFundMe, we are focused on providing the best experience for our community.
iMarketSmart
JULY 27, 2015
Something simple, efficient and affordable without leaving your supporters feeling sad or mad?
Kivi's Nonprofit Communications Blog
JULY 17, 2020
60-Minute Webinar] Learn how to set up an established workflow that will help you do your work more strategically, efficiently, and effectively. Santa Fe, NM Photo Credit: Deena Davis. Another Friday and another round up of the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have how to get away from exploitative storytelling, tips for starting a podcast, and a book review of John Haydon’s last book.
Kivi's Nonprofit Communications Blog
JUNE 11, 2020
This is all about effectiveness and efficiency so you can achieve your mission. And here are simple rules for how to get work done faster and more efficiently. Under normal circumstances, communications directors need to collaborate with their coworkers and managers, and that’s even more true now. But collaboration is messy because people are messy! We all have our own opinions, feelings, fears, stressors, and motivators.
iMarketSmart
OCTOBER 22, 2014
Get someone who will spend your marketing budget wisely, efficiently and effectively. I love happy clients. I love happy donors. I love results. . If your major gift and legacy gift marketing campaigns are not generating piles of leads, I think you should be asking yourself some serious questions: Is the person or company “helping you” really the right fit? Do they really know what they are talking about? Do they deliver the results you (and your supporters) deserve?
Kivi's Nonprofit Communications Blog
JULY 29, 2020
Simple rules are frameworks that help you make decisions faster and work more efficiently. Let’s look at another common collaboration problem for communications staff: You can’t get the information you need from the right people to do your job well.
J Campbell Social Marketing
MAY 17, 2017
When used wisely and strategically, nonprofit technology can often mean better and more efficient ways to raise money, to build relationships with your community and to accomplish your mission. The nonprofit technology landscape moves so quickly, it’s hard to keep up. Technology in the nonprofit space means more than simply posting on Facebook or getting set up with the best CRM.
A Small Change
OCTOBER 7, 2014
Talking to donors as a practice is much more efficient than only talking about them. A pet peeve of mine is when a development office spends all their time talking about donors and none of their time talking to donors. Has your organization ever fallen victim to this trap? It is important that you do the needed research and you ask in the right timing.
iMarketSmart
SEPTEMBER 30, 2015
Focusing on major gifts is cost-effective and efficient because of the significantly lower cost to acquire and cultivate them. 3% of U.S. Households are responsible for 67% (2/3) of all household charity (This is according to the 2011 Bank of America Study of High Net Worth Philanthropy). People earning $10 million or more each year gave the most non-cash donations totaling 1/3 of all non-cash donations (This is according to the 2011 IRS Statistics Income Bulletin).
iMarketSmart
OCTOBER 10, 2018
DISORGANIZED: They haven’t put a system in place for banging out the calls efficiently. The reasons why fundraisers won’t make outbound calls to donors is because they are: FEARFUL: They fear rejection. CONFUSED: They don’t know what to say. UNDISCIPLINED: They haven’t set aside time in their calendar. DISTRACTED: Their leadership or colleagues distract them with less important concerns (like meetings to discuss making calls).
Kivi's Nonprofit Communications Blog
NOVEMBER 10, 2020
It can help you get a better sense of what services your team should provide and ways to become more efficient and effective in providing those services over time. A creative brief is a quick worksheet that you fill out before you get started on any significant piece of communications work.
iMarketSmart
JANUARY 22, 2016
Imagine a team serving and supporting the fundraisers by helping them come up with creative yet efficient and effective ways to thank and engage donors. Does your organization really appreciate its supporters? Many private businesses have customer service departments because they want to increase the lifetime value of each customer. So, why wouldn’t nonprofits create customer service departments too? Only I think they should be called donor appreciation departments.
Kivi's Nonprofit Communications Blog
JUNE 24, 2020
Simple rules are frameworks that help you make decisions faster and work more efficiently. Many times, nonprofit communications staff complain that they aren’t included in conversations early enough or often enough. But sometimes you find yourself in the opposite position: You get pulled into other people’s work, making it near impossible for you to spend time on your own big projects.
iMarketSmart
JULY 31, 2015
Focusing on major gifts is cost-effective and efficient because of the significantly lower cost to acquire and cultivate them. 3% of U.S. Households are responsible for 67% (2/3) of all household charity (according to the 2011 Bank of America Study of High Net Worth Philanthropy ). People earning $10 million or more each year gave the most non-cash donations, totaling 1/3 of all non-cash donations (according to the 2011 IRS Statistics Income Bulletin ).
Public Sector Marketing 2.0
OCTOBER 25, 2018
While on the surface, some tools may not seem to relate to your specific field or industry, rest assured they will help you with your efficiency and effectiveness in today’s digital world, where agility and “life-hacking” skills are becoming increasingly valued. Last week I delivered a presentation at the Conference Board of Canada’s Public Sector Social Media event in Ottawa where I deviated from my usual focus on overarching digital trends and strategy.
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