Fundraising Efficiency vs Productivity
APRIL 2, 2013
Which should be more important to your fundraising … efficiency or productivity? If you said efficiency (sometimes expressed as ROI) … go to the back of the class! Efficiency or productivity? An arbitrary efficiency metric, like ROI, doesn’t pay for anything.” If you said productivity … gold star! Or, more productively, read this piece by Tom Hurley at DMW Direct.