Satisfaction vs. Effectiveness

The Agitator

At DonorVoice, we are constantly monitoring the satisfaction of donors. That satisfaction may not matter to people when they assess your organization. Either way, satisfaction doesn’t equal effectiveness.

Communications Staff Confidence is Up, But Satisfaction is Down

Kivi's Nonprofit Communications Blog

We’ve uncovered some really interesting trends that I think will go a long way in continuing to build the effectiveness of communications teams. I am very capable, confident, and effective and am looking to take my work and organization to the next level.

Is shaming an effective fundraising strategy?

iMarketSmart

Aside from the critical contribution that private philanthropy makes to our continued growth and progress, this matters because giving participation is the most publicly recognized measure of alumni loyalty and satisfaction. It is also an excellent investment, ensuring effective stewardship of your charitable giving, as The Princeton Review ranking attests. The post Is shaming an effective fundraising strategy? I was intrigued. .

4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

The effective and efficient solution is segmenting your donors. Donors can be segmented countless ways, but for the purposes of effective marketing, four segmentation strategies to start with are as follows: By communication method. Sarah Tedesco.

The Girl Effect

Public Sector Marketing 2.0

I was going through some overdue Social Marketing ListServe reading today, when I happened to stumble across this Girl Effect video in one of Nancy Lee ‘s responses. As a philosophy, it is based on thinking about the business in terms of customer needs and their satisfaction.

Adventures Ahead—Will Report Back

Getting Attention

And I hope to return in September with a practice for personal nourishment in place, and the confidence and ability to mesh that more effectively with my job. Professional Development nonprofit Nonprofit Communications nonprofit marketing sabbatical satisfaction work behind the work

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How Effective Is Our Fundraising?

The Agitator

The latest stats from Giving USA might be cause for smug satisfaction. Overall giving in the U.S. reached record highs at $373.25 billion in 2015, up 4.1% from the previous year. This amount covers giving from US-based individuals and institutions to US-based 501(c)3 nonprofit organizations. [I I come from the advocacy world and would note that this amount doesn’t include giving to the many nonprofits that engage in significant lobbying activities, which is not tax-deductible.]

The Effectiveness of Health Campaigns that Combine Products and Promotion

Social Marketing and Social Change

These results suggest that combining mass media health communication campaigns with distribution of any of a variety of health-related products that meet the inclusion criteria specified above is likely to be effective in influencing the intended health behaviors. Though I would be the last to argue that simply adding a product to a communication campaign makes it 'social marketing,' I do take satisfaction in their finding that it takes us beyond 5% solutions.

Cause Marketing From the Mouths of Kids

Cause Related Marketing

Nonetheless, customer satisfaction was low because shoppers said they felt pressure to buy more than they needed or wanted. Almost all the kids I asked that question of suggested some kind of survey, but they were generally vague about how to conduct that it in a timely and effective fashion. Customer Satisfaction Surveys DECA the Ultimate Question cause marketing

Is Community Engagement or Awareness Essential? Depends on Your Mission.

Kivi's Nonprofit Communications Blog

For example, in this year’s report across the 10 mission categories, there are no significant differences by mission on how they rated their own communications effectiveness, how they scored on our Marketing Maturity scale, or for communications staff job satisfaction.

Unhappy at Your Communications Job? Slip This to Your ED

Kivi's Nonprofit Communications Blog

In the piece, I talk about the frustrations communications directors share with us every day via our training and mentoring programs, as well as data from the 2016 Nonprofit Communications Trends Report on job satisfaction among nonprofit communications directors.

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What Type of Communications Team Works Best at Your Nonprofit?

Kivi's Nonprofit Communications Blog

That has major implications for the effectiveness of your communications work, depending on your goals. Which is most effective overall? Which produces the most job satisfaction for staff?

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#MixedLinks for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Wild Apricot will take them From Dysfunctional To Dynamic: Tips For Effective Board Meetings. February 25: Right-Things, Right-Now Marketing: Your One-Page Path to Job Satisfaction and Unequaled Results. Credit: https://flic.kr/p/4Aipnc. p/4Aipnc. How was your week?

BEYOND CUTE: Why Nonprofits Should Try Emoji In Their Digital Marketing

Kivi's Nonprofit Communications Blog

They can be effective marketing tools for nonprofits. SATISFACTION : Participants who chatted online with an expert who used emojis rated the expert as both friendlier and more competent. Emoji! These little symbols are exploding in number and placement in our digital lives.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

TalentDesk gives us the 2018 Best Nonprofits to Work For using data from Glassdoor on salary and employee satisfaction and Charity Navigator’s organization accountability ratings. John Haydon shares 3 Savvy Strategies for Effective Donor Retention. The Bombay Club. New Orleans, LA.

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#MixedLinks for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

This infographic from the Classy Blog gives you steps to create a compelling and effective story. February 25: Right-Things, Right-Now Marketing: Your One-Page Path to Job Satisfaction and Unequaled Results. It’s Friday!

Let’s Talk Business.

A Small Change

We’ve had some great responses and feedback on our recent post about finding and cultivating Champions for our agencies, and how their throwing a party can be an effective and fun way to acquire new donors. It is also becoming increasingly common for businesses to seek out cause based agencies to fund and support to enhance their branding, bolster employee satisfaction, and to catalyze tax benefits.

Fundraising and Marketing Teams: Integrated or Separate But Equal?

Kivi's Nonprofit Communications Blog

Job satisfaction is also significantly higher among staff on integrated teams. While we can’t prove cause-and-effect with this data, the correlation is there, and it certainly makes sense.

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How Do You Manage Your To-Do Lists? #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

The grids allow me to organize visually, and checking/crossing off is a visceral satisfaction. I find if I don’t schedule my to-do items along with meetings then I’m less likely to prioritize effectively. When we first started the #NPCOMMLIFE series , we heard from several of you needing help with your to-do lists. To-do lists are supposed to make our lives easier, but they can quickly become another hassle when you have so many options out there.

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Measuring Communications with Chapters – Your Advice?

Kivi's Nonprofit Communications Blog

Are you measuring how effective your communications are with your members, or chapters, or affiliates? We are also trying to set some metrics, such as tracking hits and opens, as well as satisfaction as reported in an annual survey.

Keynotes and Workshops for Your Next Conference

Kivi's Nonprofit Communications Blog

She’s learned what separates effective, happy-at-work nonprofit communicators from the lousy, miserable ones. Accidental and Newbie Communications Directors: What You Need to Know to Be Effective Fast.

Listening to the Wrong Donors

The Agitator

Jeff Brooks recently posted his 5 th Law of Fundraising, which is “The more effective the fundraising campaign, the more complaints it will generate.”. Some of my most effective campaigns have come in with donor notes that complimented the communication – a rarity.

Help Write My Essay Paper Explained

SocialButterfly

Different services will also supply you with computer generated paraphrased variations that are often unintelligible as applications is simply not effective at doing work very well.

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Another highly requested blog post on why people give

iMarketSmart

Calls to action are essential for marketing effectiveness. We want immediate satisfaction. You may have heard that the reason why people give is because they were asked. For many years, this saying has motivated fundraisers to get out there and “make the ask”.

Right-Things, Right-Now Marketing: My Dream In Honor of MLK, Jr.

Getting Attention

My dream is to dramatically change how we market our issues for far greater results, and far greater satisfaction for us marketers. This is right-things, right-now marketing and I see it as the most effective way to move our issues forward!

Build Your Message Team: Part Two—Groundwork

Getting Attention

Gain : Greater employee and board satisfaction. Note: In most cases, your colleagues already having the conversations, and becoming a skilled messenger will help them do so more confidently, quickly and effectively. Start here with Part One.

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Email Retention Campaign Strategy

Non Profit Marketing 360

Creating an effective email campaign focused on customer retention is a task based on data. Satisfaction. Informal surveys are a great way to gauge your customer engagement and satisfaction. Email has one of the highest ROI of any digital outreach platform available. It’s incredibly powerful, and when you are in a position of high readership (i.e. existing clients), you have a direct avenue to communication with your customer and a high likelihood of maximizing return.

Finding More Donors With the Ultimate Question

Cause Related Marketing

One of Progrexion’s house specialties is customer satisfaction surveys, one of the more dreary parts of marketing research. You know what I mean if you’ve ever been subjected to a customer satisfaction survey that runs 4 pages single-spaced in about 9-point type. In effect, the Ultimate Question and the Net Promoter Score is a way of identifying salesmen and mavens, to use Malcolm Gladwell’s terms.

Reclaim Back to School: Stay Energized, Relevant and Top of Your Game

Getting Attention

It’s the ONLY way to ensure our marketing and fundraising content is relevant, and a vital way to ensure our own satisfaction. Scanning the world news , and processing how it’s effecting your work, and the perspectives of the folks your organization is engaging.

How to Approach a Nonprofit Job Interview with a For-Profit Attitude (and Résumé)

EveryAction

When discussing how you’ve made an impact with your for-profit work, thinking in these nonprofit terms will help you translate it more effectively and reinforce the “why” or passion that’s brought you to the nonprofit world. This guest post originally appeared on Idealist Careers blog.

Semantic confusion surrounding modern marketing

Public Sector Marketing 2.0

As a philosophy, it is based on thinking about your offering in terms of customer needs and their satisfaction. Effective “branding” practices allow organizations to influence what those experiences and associations are.

Who is a nonprofit major gift prospect?

Get Fully Funded

Thanks to my guest Hank Lewis for today’s post. I think you’ll like it. Who Is A Major Gift Prospect ?? By Hank Lewis, MA CFRM. When the question of major gift fundraising first arises, many unsophisticated board members, volunteers and staff immediately begin talking about the “rich and famous” — with Bill Gates being the name at the top of almost everyone’s list.

Science Communication and Social Marketing

Social Marketing and Social Change

While I do not like to see mass communication campaigns or social media projects passed off as ‘social marketing,’ I do believe that marketing can help make health communication, risk communication, or any other type of science communication more effective, efficient, sustainable and equitable.

#Interview: Syam Buradagunta, Blogger & Co-Founder of Blue Sky Collaborative

Non Profit Marketing 360

NPM360: I noted that you have a fairly high rate of client satisfaction, with 90 percent resubscribing, so you must be fitting them pretty well. Do you get much satisfaction from it?

What to Listen for in Donor Onboarding

The Agitator

Satisfaction with their experience : when you reach out to donors based on only transactional information, you are assuming they are happy with their experience. If you feel like all you – or your database – can take on at first is getting satisfaction measures, go for it.

Onboarding: The Fierce Urgency of Listening

The Agitator

And just how effective is that hug going to be if we list out the litany of things their donation could be doing i nstead of focusing on the one thing the donor wants her contribution to be doing? The unofficial motto of Seinfeld, according to Larry David, was “No hugging, no learning.”

Be Friend-ly with the 53% of Seniors Now Online

Getting Attention

According to researcher Shyam Sundar, founder of the Media Effects Research Laboratory at Penn State University (and quoted in a recent story on WNYC ), “We need to make up for that potential social isolation, and we think that online social networking sites can be a good solution.”. They’re online for satisfaction, not because they have to be. More than half of U.S. adults 65 and older are now online.

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More On Second Gifts — Part 2

The Agitator

In Part 1 I noted Ben Miller’s analysis for the Fundraising Effectiveness Project that the average new donor retention rate of those giving under $100 is only 18% compared to 47% of those giving above $250. And, as a much secondary effect, it allows us to see our supporter as a person. “To

What is The Concord Leadership Group LLC?

Fundraising Coach

I want help with: orienting my board to be effective trustees in all ways improving my employee satisfaction working with a unionized labor force figuring out how "corporators" fit in our nonprofit structure handling bullying by my board of directors.

Pairing metrics for fun and (non)profit

The Agitator

More click-throughs mean a lower conversion rate, but no one should be punished for effectiveness in generating interest. Revenue vs. donor satisfaction : Can you get more out of your donors by communicating more?

Science Communication and Social Marketing

Social Marketing and Social Change

While I do not like to see mass communication campaigns or social media projects passed off as ‘social marketing,’ I do believe that marketing can help make health communication, risk communication, or any other type of science communication more effective, efficient, sustainable and equitable.

The Empathy Link in Social Marketing

Social Marketing and Social Change

Designers deeply believe that when they make this connection their work becomes more relevant and effective in addressing social concerns. And if we do ask questions, which ones will create a space in which we can listen, and not simply be doing satisfaction research ?

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Heroic Incrementalism

The Agitator

Of course, all these channels and techniques have their place and can and will be used effectively for years and years to come. Yes, most of the work involved in holding on to and increasing the commitment, satisfaction and value of donors for the long-term is difficult and often boring.