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4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

The effective and efficient solution is segmenting your donors. Sarah Tedesco. Kristina. Guest Post by Sarah Tedesco of DonorSearch.

Building Effective Nonprofit Communications Teams (Infographic) #NPCOMM2017

Kivi's Nonprofit Communications Blog

Much of our 2017 Nonprofit Communications Trends Report is about effectiveness. For communicators, there are lots of different ways to talk about effectiveness — what it looks like, how to measure it, and how to get more of it out of your team. Want to share this infographic? Marketing Team Nonprofit Communications Trends

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Want to be more effective in your fundraising? Get LEAN!

Wild Woman Fundraising

Do you have too much to do? Want to go from this: To This? Are you intrigued? Using Lean Processes in Your Fundraising Office. Register here.

Effective Bequest Marketing [Webinar Tomorrow]

Kivi's Nonprofit Communications Blog

Tom Ahern. Tomorrow, June 16th at 1 p.m. Eastern (10 a.m. Kristina. Guest Post by Tom Ahern. to leave us a gift in her will?” Death,” a.k.a

6 ways you can be an effective nonprofit leader

Wild Woman Fundraising

I’ve noticed some of these issues and I’ve come up with a theory of what makes an effective leader. Flickr image by GinasPics.

14 Tips for Making Your Nonprofit Email More Effective

Fundraising 123

How do you measure your email effectiveness? Zarrella parsed 9.5 Here are some of Zarrella's tips about email marketing. Surprise! Who knew?

A Super Effective Online Fundraising Tool: The “Wins” Blog Post

Kivi's Nonprofit Communications Blog

Photo credit: https://flic.kr/p/7Q2CdQ. p/7Q2CdQ. Want to get donors all jazzed up before an online fundraising campaign? Take a look. NWF] Feel Good.

Learn the most effective way to fundraise April 4th-5th, 2016

Wild Woman Fundraising

I was going to ask you what’s the most effective way to fundraise. “Major gift fundraising can be the unicorn for some organizations.

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Editorial Calendars Increase Effectiveness – Learn How to Master Yours

Kivi's Nonprofit Communications Blog

Effective communicators are also twice as likely to invest significant time into editorial planning as ineffective ones. You are not alone.

Effective Writing For Small Nonprofits

The Agitator

Unfortunately, not every nonprofit can afford to hire accomplished copywriters and designers to prepare their fundraising messages. I wish everyone could, because there’s an enormous bank of know-how out there, and there’s no real substitute for it … fundraising copywriting and design is a craft. Here’s one published in.

Feeling Good Or Feeling Effective

The Agitator

Are you looking to feel good or feel effective? When you personally make a charitable contribution, what’s really going on? You could take the coward’s way out and say ‘Both!’ ’ About two weeks ago I read this column in the NY Times — Donating, and Making Sure the Money Is Put to Work.

[Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively

Fundraising Coach

So I asked her if she’d write a post on how nonprofits can use them effectively. I call it schwag.) by Elaine Fogel. Fundraising events.

2015 Fundraising Effectiveness Report: Read It and Weep

The Agitator

The AFP/Urban Institute’s 2015 Fundraising Effectiveness Project Report (FEP) is now out. The results are nothing short of depressing.

Is your fundraising letter as effective as this bag of coffee?

Fundraising Coach

The post Is your fundraising letter as effective as this bag of coffee? What I read on this coffee bag blew me away. Seriously. Ask 4.

Measuring nonprofit effectiveness and what’s next for GuideStar

Wild Woman Fundraising

The big question is, is the nonprofit effective? What is GuideStar doing in the area of nonprofit effectiveness measurement? Lindsay J.K.

Is Your Logo Effective? Tips to Evaluate Your Visual Identity

Kivi's Nonprofit Communications Blog

Guest Post by Julia Reich, Julia Reich Design. Julia Reich. Julia Reich is guest blogging for us on several graphic design topics. Is it impactful ?

3 ways to use direct mail effectively in the age of social media

iMarketSmart

Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. The post 3 ways to use direct mail effectively in the age of social media appeared first on MarketSmart | . Don’t discount the traditional methods. Combine online and offline channels.

The Secret to Effectively Marketing Your Fundraising Event

Fundraising 123

But if you focus on just one more thing, your marketing can be exponentially more effective. Because fundraising events can be expensive, it''s important to maximize your investment with a targeted outreach strategy. When planning an event, it''s important to ask: "Why will people attend?" Affinity to Participants. Why them?

10 Messengers Who Are More Effective Than You

Fundraising 123

There’s no denying we’re in an age of unprecedented level of skepticism about traditional sources of information. People don’t put much stock in the words of marketers, politicians, government representatives, companies, or even charities. That’s why you trust that random hotel reviewer from San Francisco more than the Westin website. . Donors.

4-H Rebrands – Simply, Effectively & Memorably (Case Study)

Getting Attention

I was pleasantly astonished to see this sign at JFK airport last month. Fantastic marketing, 4-H! Thanks!

[Guest Post] How to Make Your Fundraising Plans for Next Year Better… and More Effective

Fundraising Coach

How to Make Your Fundraising Plans for Next Year Better… and More Effective. You can connect with Joe on Twitter @FundraisingAuth. Research 2.

The Key to More Effective Donor Communication

Nonprofit Marketing Blog

This is why the key to more effective communication is specificity. To truly connect with donors and inspire them to become a part of the work that you do, you need to speak to them. Really speak to them. When your emails and other communications are specific, they can be more relevant, interesting, and authentic.

[Guest Post] The money making secret of effective donor newsletters

Fundraising Coach

The very first time I heard him speak, I learned tactics that transformed my fundraising writing and made it much more effective. by Tom Ahern.

What an effective email fundraising subject line!

Fundraising Coach

Other Possibly Related posts: Effective email. As a fundraising coach, I take a critical look at fundraising letters and emails.

Your steering wheel: the single most important tool for making effective fundraising asks

Fundraising Coach

The most effective technique I''ve seen is having clients repeat the solicitation wording over and over. I completely understand that. And over.

5 Principles for a More Effective Nonprofit Website

Fundraising 123

Your website is a critical resource for engaging with three important audiences: All of your constituents, including volunteers, alumni, members and advocacy supporters. All of your donors – both current and prospective. People who have little to no previous knowledge about your nonprofit. Ditch the text. Familiar with the phrase “less is more”?

The simplest and most effective 6-step major gift and planned gift marketing strategy ever

iMarketSmart

The post The simplest and most effective 6-step major gift and planned gift marketing strategy ever appeared first on MarketSmart | . Employ donor surveys. Provide valuable engagement offers using the information you learned from the surveys (that way your offers will elicit responses— since you now know what your prospects want/desire).

How to write effective fundraising letters

Fundraising Coach

In writing up a project for a client, I drafted this short reminder on how to write effective fundraising letters. There is an effective P.S. Studies consistently show that the second thing people look at is the P.S. So craft a postscript with. What else would you add? The letter is personalized. Dear Friend” doesn’t cut it. c) Marc A.

Softening Statements: 22 effective ways to ease into difficult conversations with supporters

iMarketSmart

The post Softening Statements: 22 effective ways to ease into difficult conversations with supporters appeared first on MarketSmart.

How DecentWork can take your nonprofit to the next level: Interview with Cathy Taylor, Executive Director, Ontario Nonprofit Network

Wild Woman Fundraising

How could our nonprofits be more effective if we just did this one thing? Even how we define effectiveness is a challenge. Welcome.

Improve Your Marketing Effectiveness Via the Mobile Web

Kivi's Nonprofit Communications Blog

Tonia Zampieri. It’s time to make sure your content is mobile friendly. Guest Post by Tonia Zampieri of The M Gen. Set it up, it’s easy!

Effective Use of LinkedIn

A Small Change

Here’s how to effectively use the LinkedIn platform to increase your organization’s reach and profile: Establish a Presence. While most non-profits realize the benefits of Facebook, YouTube and Twitter, far fewer organizations fully realize the inherent power of LinkedIn. Jude Children’s Research Hospital. Start to Network. Market Your Page.

How to convince your donors that you’re effective

Nonprofit Marketing Blog

A new free guide is out to help your organization talk about impact in a meaningful way. So how do you do that? Check out the guide here.

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Acquisition: More On Counterintuitive Effects Of Premiums

The Agitator

In a paper appearing in the Journal of Economic Psychology , “The counterintuitive effects of thank-you gifts on charitable giving” , two Yale University behavioral scientists describe a series of experiments showing that, contrary to expectations, rewarding contributors cuts donations in most circumstances. Reframe the Context. Roger.

10 messengers who are more effective than you

Nonprofit Marketing Blog

I gave a speech last week when I talked about the unprecedented level of skepticism about traditional sources of information. People don’t put much stock in the words of marketers, politicians, government representatives, companies, or charities. So who are messengers that wield more influence than you when it comes to your organization?

Effectively Communicating What Your Cause Really Does

Cause Related Marketing

With GoodGoes.org Save the Children effectively communicates what saving children looks like at the ground level in the developing world.

18 habits every fundraiser should have by their first 6 months on the job

Wild Woman Fundraising

You may have heard of Steven Covey’s habits of highly effective people. But what about fundraisers? Let’s hit it! Just to say hi.

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How to effectively ask for advice

Fundraising Coach

I know we’ve talked alot about effective fundraising letters and successful year-end appeals. Some tips on effectively asking for advice.

[Guest Post] Using Gallup’s StrengthsFinder to help your board fundraise more effectively

Fundraising Coach

Boards can lead from strengths to fundraise more effectively. Today it’s my honor to introduce you to John Fulwider. by John M. Intrigued?

The most effective way to raise money for your walk or run page

Blue Sky Collaborative

The most effective peer to peer fundraiser asks the right people, makes the ask in person, on the phone or by email, and asks more than once. Fundraising is personal and is done on the ground. If you think, posting.