iMarketSmart

OCTOBER 25, 2017

It is also an excellent investment, ensuring effective stewardship of your charitable giving, as The Princeton Review ranking attests. The post Is shaming an effective fundraising strategy? I was intrigued. . A few weeks ago one of my employees (Nicole) forwarded the following email to me from her beloved alma mater. It was from the president of the school. Impressive! The subject line made clear that he was going to let her know how she can help the University of _.

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Kivi's Nonprofit Communications Blog

DECEMBER 12, 2017

In the 2018 Nonprofit Communications Trends Report , we asked participants to rate their effectiveness on several common nonprofit communications goals. Of the 12 most common nonprofit communications goals , survey participants rated themselves most effective, in this order, at.

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EveryAction

APRIL 23, 2018

The most effective way to consistently communicate with your supporters is through email, a huge majority of Americans check their email at least once a day, and the number is only increasing. With effective testing, you’ll be maximizing the potential of your email program and your CRM.

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The Agitator

AUGUST 8, 2018

Either way, satisfaction doesn’t equal effectiveness. At DonorVoice, we are constantly monitoring the satisfaction of donors. Was it easy to donate online? How was your experience with that canvasser? How satisfied were you with that event?

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Satisfaction Effective Effectiveness Survey 52

Kivi's Nonprofit Communications Blog

SEPTEMBER 14, 2017

Measuring the effectiveness of your nonprofit’s communications is a complicated puzzle. You have the effectiveness of specific channels like your website or Facebook page. Those depend on the effectiveness of the content you create.

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Kivi's Nonprofit Communications Blog

JANUARY 31, 2017

Much of our 2017 Nonprofit Communications Trends Report is about effectiveness. For communicators, there are lots of different ways to talk about effectiveness — what it looks like, how to measure it, and how to get more of it out of your team. It summarizes some of our findings on communications team effectiveness, but of course, there’s lots more in the full report , which is free on our website.

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Kivi's Nonprofit Communications Blog

JUNE 15, 2016

Tom Ahern. Tomorrow, June 16th at 1 p.m. Eastern (10 a.m. Pacific), Tom Ahern, one of the world’s top authorities on “raising more money from the very same donors,” will join us for his popular 90-minute webinar, Marketing Bequests: The Art of Asking for That Final Gift.

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Kivi's Nonprofit Communications Blog

JANUARY 25, 2017

Our research shows that nonprofits with effective communications are three times as likely to use an editorial calendar as those who say their communications are ineffective.

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Kivi's Nonprofit Communications Blog

SEPTEMBER 19, 2017

They are relatively easy to produce and so feel-good and effective. I love, love, love, thank you videos. They are the perfect way to remind your supporters of the good work you are doing with their help, right before your major year-end campaigns. You can use them in lots of other ways too.

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Public Sector Marketing 2.0

SEPTEMBER 26, 2010

I was going through some overdue Social Marketing ListServe reading today, when I happened to stumble across this Girl Effect video in one of Nancy Lee ‘s responses.

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Kivi's Nonprofit Communications Blog

OCTOBER 17, 2017

Measuring the effectiveness of your nonprofit communications work is hard. Join us tomorrow for a BRAND NEW webinar series: Measuring the Effectiveness of Your Communications Work. But you can figure it out! We’ll show you how.

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iMarketSmart

DECEMBER 28, 2016

Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. The post 3 ways to use direct mail effectively in the age of social media appeared first on MarketSmart | . Don’t discount the traditional methods. MarketSmart has generated millions of dollars for clients with direct mail. Combine online and offline channels. Often it is best to combine direct mail with an Internet landing page.

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Direct Mail Mail Effective Effectiveness 109

Kivi's Nonprofit Communications Blog

SEPTEMBER 16, 2015

The effective and efficient solution is segmenting your donors. Donors can be segmented countless ways, but for the purposes of effective marketing, four segmentation strategies to start with are as follows: By communication method. Sarah Tedesco.

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Segmentation Effective Effectiveness Sales And Marketing 188

Kivi's Nonprofit Communications Blog

JUNE 18, 2015

Photo credit: https://flic.kr/p/7Q2CdQ. p/7Q2CdQ. Want to get donors all jazzed up before an online fundraising campaign? Try the “wins” blog post, a numbered summary of the good your donors made possible in the recent past.

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iMarketSmart

MARCH 8, 2018

The post Road Rage Effect and Being Fair to Donors with Jim Langley (EF-S02-E05) appeared first on MarketSmart, LLC |. We are joined again by special guest, Jim Langley, president of Langley Innovations. Make sure to listen to the last episode to hear the first part of this conversation.

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Wild Woman Fundraising

SEPTEMBER 4, 2014

WHAT: NEW Advanced Webinar: Helping Your Board Be More Effective with Gayle Gifford, ACFRE. Helping your board be more effective: A webinar session for executive directors with Gayle L. Gifford, ACFRE, President Cause & Effect Inc. Gayle Gifford, of CE Effect.

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Wild Woman Fundraising

DECEMBER 5, 2011

Anatomy of an Effective Annual Appeal originally appeared on Wild Woman Fundraising on December 5, 2011. What's the time orientation or sense orientation in YOUR appeal letters?

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Wild Woman Fundraising

JULY 17, 2014

So, we think we began the first revolution of nonprofit transparency, and now we’re beginning the second wave of nonprofit transparency that drives nonprofit effectiveness. The big question is, is the nonprofit effective? Your question on nonprofit effectiveness is so important.

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Measure Effective Effectiveness Exchange 158

A Small Change

OCTOBER 18, 2010

Here’s how to effectively use the LinkedIn platform to increase your organization’s reach and profile: Establish a Presence. While most non-profits realize the benefits of Facebook, YouTube and Twitter, far fewer organizations fully realize the inherent power of LinkedIn.

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Linkedin Effective Effectiveness Non-profit 122

Ann Green

JANUARY 11, 2018

But that’s the biggest – and to be fair – the easiest mistake to make, thinking that an effective design is also fancy. By Dishan Jay. Good web design is a bit like clean air.

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Design Effective Effectiveness Donations 80

Fundraising 123

APRIL 24, 2013

For more on the deleterious effects of premiums, read the Agitator.) At the recent Nonprofit Technology Conference, I was asked about donor premiums -- those return address labels, mugs, etc. given to people in exchange for making a donation. .

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Kivi's Nonprofit Communications Blog

MAY 14, 2012

But every organization has one thing in common – they all must ACT on mobile to stay relevant, continuing to serve their mission most effectively. Tonia Zampieri. Tonia Zampieri is back with some more advice on how to get your nonprofit’s mobile marketing strategy in place.

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Mobile Strategy Effective Effectiveness 145

Wild Woman Fundraising

JULY 11, 2011

I’ve noticed some of these issues and I’ve come up with a theory of what makes an effective leader. And we all want to be effective, right? Here are the six qualities of effective nonprofit leaders. Flickr image by GinasPics.

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Wild Woman Fundraising

MARCH 3, 2011

Do you have too much to do? Want to go from this: To This? This is about utilizing Lean Manufacturing processes to get the fundraising tasks you need to do done in the shortest amount of time, always improving, and always looking for ways to do it more efficiently. Are you intrigued?

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The Agitator

JUNE 14, 2016

The latest stats from Giving USA might be cause for smug satisfaction. Overall giving in the U.S. reached record highs at $373.25 billion in 2015, up 4.1% from the previous year. This amount covers giving from US-based individuals and institutions to US-based 501(c)3 nonprofit organizations. [I I come from the advocacy world and would note that this amount doesn’t include giving to the many nonprofits that engage in significant lobbying activities, which is not tax-deductible.]

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Cause Related Marketing

MAY 10, 2011

With GoodGoes.org Save the Children effectively communicates what saving children looks like at the ground level in the developing world. In effect it’s a kind of blog, with posts from Save the Children health workers in a half dozen countries on four continents.

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Fundraising 123

FEBRUARY 16, 2011

How do you measure your email effectiveness? Dan Zarrella , a social media researcher and author, recently revealed in a Hubspot webinar a trove of statistical analysis on email marketing. Zarrella parsed 9.5

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Wild Woman Fundraising

FEBRUARY 24, 2016

I was going to ask you what’s the most effective way to fundraise. Once we have that sort of philosophical understanding of the differences between fundraising and sales, we can then really move forward and be effective.

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April Effective Effectiveness Conference 146

Wild Woman Fundraising

OCTOBER 24, 2016

Recently I spoke with CauseVox about the core elements of effective fundraising appeals, how the best appeals are centered around stories of one, and even touch on lessons you can pull from your favorite works of fiction when you’re writing your appeals.

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iMarketSmart

JANUARY 2, 2018

Fundraising best fundraising tactics effective non-profit fundraising strategies fundraising strategies examples fundraising strategies for nonprofits pdf fundraising strategies pdf fundraising strategy plan most effective fundraising strategies nonprofit fundraising strategy template

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Getting Attention

MARCH 14, 2011

I was pleasantly astonished to see this sign at JFK airport last month. In a flash, 4-H showed and told me that it’s much different than it used to be…that it’s moved forward to embrace building kids’ skills in all areas, not just the farm skills it focused on for so long.

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iMarketSmart

JUNE 8, 2015

The post Softening Statements: 22 effective ways to ease into difficult conversations with supporters appeared first on MarketSmart. Softening statements help you “get your toe in the water” with difficult conversations. . They smooth out the discussion.

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Fundraising 123

SEPTEMBER 13, 2013

But if you focus on just one more thing, your marketing can be exponentially more effective. Because fundraising events can be expensive, it''s important to maximize your investment with a targeted outreach strategy. Your goals should be to increase ticket sales, improve word of mouth buzz, create more invested supporters, and ultimately raise more money. When planning an event, it''s important to ask: "Why will people attend?"

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The Agitator

APRIL 25, 2018

This may have a counterintuitive effect, in that next year’s retention numbers are likely to go up. That dip will move throughout your file with effects reverberating for years.

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Puerto Rico News Effective Effectiveness 65

ImpactMax

SEPTEMBER 12, 2009

If you have any other questions about how to work effectively with communications or creative consultants, please add a comment and I’ll try to answer it. (I’m flickr/oooh-oooh.

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Consulting Effective Effectiveness Work 130

The Agitator

MARCH 29, 2015

Unfortunately, not every nonprofit can afford to hire accomplished copywriters and designers to prepare their fundraising messages. I wish everyone could, because there’s an enormous bank of know-how out there, and there’s no real substitute for it … fundraising copywriting and design is a craft.

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Effective Effectiveness Writing Fall 53

Kivi's Nonprofit Communications Blog

JANUARY 24, 2012

Tonia Zampieri is the Principal and Founder of The M Gen, LLC, a firm that offers mobile products and services to the nonprofit sector , effectively delivering the mobile generation. Tonia Zampieri.

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Mobile Effective Effectiveness Sales And Marketing 149

The Agitator

MAY 5, 2014

Are you looking to feel good or feel effective? When you personally make a charitable contribution, what’s really going on? You could take the coward’s way out and say ‘Both!’ ’ About two weeks ago I read this column in the NY Times — Donating, and Making Sure the Money Is Put to Work. I set it aside because it left me feeling uneasy.

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Effective Effectiveness Africa Distribution 53

Wild Woman Fundraising

SEPTEMBER 20, 2010

It’s an intensive 2 day course that helps you learn how to communicate more effectively when you do speaking engagements, or even if you’re just making a presentation to your staff or board. It’s very effective. What are some other tips for speaking effectively?

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Wild Woman Fundraising

JULY 18, 2016

He is going to be speaking about creating more effective board at the Nonprofit Leadership Summit on September 27-29, 2016. I worked with boards that were effective, and I worked with boards that weren’t as a staff member. It’s also helping them do their jobs effectively.

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