Kivi's Nonprofit Communications Blog

OCTOBER 16, 2018

Measuring the effectiveness of your communications work can be confusing. Join us tomorrow and learn how to prove how essential your work is during our next two-part webinar series: Measuring the Effectiveness of Your Communications Work. The post Learn How to Measure Communications Effectiveness appeared first on Kivi's Nonprofit Communications Blog. STARTS TOMORROW! But your work as a nonprofit communicator is essential to your nonprofit’s success.

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iMarketSmart

OCTOBER 25, 2017

It is also an excellent investment, ensuring effective stewardship of your charitable giving, as The Princeton Review ranking attests. The post Is shaming an effective fundraising strategy? I was intrigued. . A few weeks ago one of my employees (Nicole) forwarded the following email to me from her beloved alma mater. It was from the president of the school. Impressive! The subject line made clear that he was going to let her know how she can help the University of _.

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Kivi's Nonprofit Communications Blog

DECEMBER 12, 2017

In the 2018 Nonprofit Communications Trends Report , we asked participants to rate their effectiveness on several common nonprofit communications goals. Of the 12 most common nonprofit communications goals , survey participants rated themselves most effective, in this order, at.

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Effective Effectiveness Communications Rate 162

EveryAction

APRIL 23, 2018

The most effective way to consistently communicate with your supporters is through email, a huge majority of Americans check their email at least once a day, and the number is only increasing. With effective testing, you’ll be maximizing the potential of your email program and your CRM.

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CRM Effective Effectiveness Peer-to-peer 130

Kivi's Nonprofit Communications Blog

SEPTEMBER 14, 2017

Measuring the effectiveness of your nonprofit’s communications is a complicated puzzle. You have the effectiveness of specific channels like your website or Facebook page. Those depend on the effectiveness of the content you create.

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Kivi's Nonprofit Communications Blog

AUGUST 23, 2018

Preparation is a key ingredient of effective media relations and it’s crucial to make sure that anyone who is speaking to a reporter on behalf of your organization is ready to shine when cameras or tape recorders start rolling. The post Preparation Pays: How to Create an Effective Media Briefing appeared first on Kivi's Nonprofit Communications Blog.

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Public Sector Marketing 2.0

SEPTEMBER 26, 2010

I was going through some overdue Social Marketing ListServe reading today, when I happened to stumble across this Girl Effect video in one of Nancy Lee ‘s responses.

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Kivi's Nonprofit Communications Blog

OCTOBER 1, 2018

October 17 & 18: Measuring the Effectiveness of Your Communications Work, Parts 1 and 2. The post Thank-You Videos, Measuring Effectiveness, Adrian Sargeant, and a Pass Sale All Happening in October!

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EveryAction

JULY 16, 2018

Effective fundraising, member engagement, and volunteer management all hinge on the ability to collect and easily utilize information about supporters in both online and offline interactions.

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Solution Service Effective Effectiveness 130

EveryAction

DECEMBER 1, 2017

To that point, we’ve compiled 6 effective ways to thank donors this giving season. This example gif by the United Nations Foundation is simple, clean, and effective. The Blue Green Alliance sends out this simple but effective monthly newsletter.

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Relationship Effective Effectiveness Donors 176

The Agitator

AUGUST 8, 2018

Either way, satisfaction doesn’t equal effectiveness. At DonorVoice, we are constantly monitoring the satisfaction of donors. Was it easy to donate online? How was your experience with that canvasser? How satisfied were you with that event?

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Satisfaction Effective Effectiveness Survey 52

Kivi's Nonprofit Communications Blog

JANUARY 31, 2017

Much of our 2017 Nonprofit Communications Trends Report is about effectiveness. For communicators, there are lots of different ways to talk about effectiveness — what it looks like, how to measure it, and how to get more of it out of your team. It summarizes some of our findings on communications team effectiveness, but of course, there’s lots more in the full report , which is free on our website.

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Kivi's Nonprofit Communications Blog

JUNE 15, 2016

Tom Ahern. Tomorrow, June 16th at 1 p.m. Eastern (10 a.m. Pacific), Tom Ahern, one of the world’s top authorities on “raising more money from the very same donors,” will join us for his popular 90-minute webinar, Marketing Bequests: The Art of Asking for That Final Gift.

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Kivi's Nonprofit Communications Blog

SEPTEMBER 19, 2017

They are relatively easy to produce and so feel-good and effective. I love, love, love, thank you videos. They are the perfect way to remind your supporters of the good work you are doing with their help, right before your major year-end campaigns. You can use them in lots of other ways too.

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Effective Effectiveness October Youtube 174

Kivi's Nonprofit Communications Blog

SEPTEMBER 16, 2015

The effective and efficient solution is segmenting your donors. Donors can be segmented countless ways, but for the purposes of effective marketing, four segmentation strategies to start with are as follows: By communication method. Sarah Tedesco.

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Segmentation Effective Effectiveness Sales And Marketing 270

Kivi's Nonprofit Communications Blog

JANUARY 25, 2017

Our research shows that nonprofits with effective communications are three times as likely to use an editorial calendar as those who say their communications are ineffective.

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Kivi's Nonprofit Communications Blog

JUNE 18, 2015

Photo credit: https://flic.kr/p/7Q2CdQ. p/7Q2CdQ. Want to get donors all jazzed up before an online fundraising campaign? Try the “wins” blog post, a numbered summary of the good your donors made possible in the recent past.

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Effective Effectiveness Tools Online Fundraising 285

Wild Woman Fundraising

SEPTEMBER 4, 2014

WHAT: NEW Advanced Webinar: Helping Your Board Be More Effective with Gayle Gifford, ACFRE. Helping your board be more effective: A webinar session for executive directors with Gayle L. Gifford, ACFRE, President Cause & Effect Inc. Gayle Gifford, of CE Effect.

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Effective Effectiveness Help Rhode Island 180

Wild Woman Fundraising

JULY 17, 2014

So, we think we began the first revolution of nonprofit transparency, and now we’re beginning the second wave of nonprofit transparency that drives nonprofit effectiveness. The big question is, is the nonprofit effective? Your question on nonprofit effectiveness is so important.

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Measure Effective Effectiveness Exchange 236

Kivi's Nonprofit Communications Blog

OCTOBER 17, 2017

Measuring the effectiveness of your nonprofit communications work is hard. Join us tomorrow for a BRAND NEW webinar series: Measuring the Effectiveness of Your Communications Work. But you can figure it out! We’ll show you how.

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Measure Effective Effectiveness Work 143

iMarketSmart

DECEMBER 28, 2016

Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. The post 3 ways to use direct mail effectively in the age of social media appeared first on MarketSmart | . Don’t discount the traditional methods. MarketSmart has generated millions of dollars for clients with direct mail. Combine online and offline channels. Often it is best to combine direct mail with an Internet landing page.

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Direct Mail Mail Effective Effectiveness 109

A Small Change

OCTOBER 18, 2010

Here’s how to effectively use the LinkedIn platform to increase your organization’s reach and profile: Establish a Presence. While most non-profits realize the benefits of Facebook, YouTube and Twitter, far fewer organizations fully realize the inherent power of LinkedIn.

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Linkedin Effective Effectiveness Non-profit 173

Wild Woman Fundraising

DECEMBER 5, 2011

Anatomy of an Effective Annual Appeal originally appeared on Wild Woman Fundraising on December 5, 2011. What's the time orientation or sense orientation in YOUR appeal letters?

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Effective Effectiveness Iraq Letter 177

Kivi's Nonprofit Communications Blog

MAY 14, 2012

But every organization has one thing in common – they all must ACT on mobile to stay relevant, continuing to serve their mission most effectively. Tonia Zampieri. Tonia Zampieri is back with some more advice on how to get your nonprofit’s mobile marketing strategy in place.

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Mobile Strategy Effective Effectiveness 226

Wild Woman Fundraising

JULY 11, 2011

I’ve noticed some of these issues and I’ve come up with a theory of what makes an effective leader. And we all want to be effective, right? Here are the six qualities of effective nonprofit leaders. Flickr image by GinasPics.

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Effective Effectiveness How To September 218

Wild Woman Fundraising

MARCH 3, 2011

Do you have too much to do? Want to go from this: To This? This is about utilizing Lean Manufacturing processes to get the fundraising tasks you need to do done in the shortest amount of time, always improving, and always looking for ways to do it more efficiently. Are you intrigued?

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Effective Effectiveness March Efficiency 190

iMarketSmart

MARCH 8, 2018

The post Road Rage Effect and Being Fair to Donors with Jim Langley (EF-S02-E05) appeared first on MarketSmart, LLC |. We are joined again by special guest, Jim Langley, president of Langley Innovations. Make sure to listen to the last episode to hear the first part of this conversation.

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Effective Effectiveness Link Education 130

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FEBRUARY 16, 2011

How do you measure your email effectiveness? Dan Zarrella , a social media researcher and author, recently revealed in a Hubspot webinar a trove of statistical analysis on email marketing. Zarrella parsed 9.5

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Effective Effectiveness Tips Email 276

Ann Green

JANUARY 11, 2018

But that’s the biggest – and to be fair – the easiest mistake to make, thinking that an effective design is also fancy. By Dishan Jay. Good web design is a bit like clean air.

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Design Effective Effectiveness Donations 81

Cause Related Marketing

MAY 10, 2011

With GoodGoes.org Save the Children effectively communicates what saving children looks like at the ground level in the developing world. In effect it’s a kind of blog, with posts from Save the Children health workers in a half dozen countries on four continents.

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Effective Effectiveness Communications Malawi 158

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APRIL 24, 2013

For more on the deleterious effects of premiums, read the Agitator.) At the recent Nonprofit Technology Conference, I was asked about donor premiums -- those return address labels, mugs, etc. given to people in exchange for making a donation. .

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Effective Effectiveness Kyrgyzstan Exchange 133

Kivi's Nonprofit Communications Blog

JANUARY 24, 2012

Tonia Zampieri is the Principal and Founder of The M Gen, LLC, a firm that offers mobile products and services to the nonprofit sector , effectively delivering the mobile generation. Tonia Zampieri.

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Mobile Effective Effectiveness Sales And Marketing 219

Getting Attention

MARCH 14, 2011

I was pleasantly astonished to see this sign at JFK airport last month. In a flash, 4-H showed and told me that it’s much different than it used to be…that it’s moved forward to embrace building kids’ skills in all areas, not just the farm skills it focused on for so long.

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Case Study Case Effective Effectiveness 169

The Agitator

MARCH 29, 2015

Unfortunately, not every nonprofit can afford to hire accomplished copywriters and designers to prepare their fundraising messages. I wish everyone could, because there’s an enormous bank of know-how out there, and there’s no real substitute for it … fundraising copywriting and design is a craft.

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Effective Effectiveness Writing Fall 74

Kivi's Nonprofit Communications Blog

MAY 19, 2011

Guest Post by Julia Reich, Julia Reich Design. Julia Reich. Julia Reich is guest blogging for us on several graphic design topics. This second post focuses on logos and how they relate to branding. You can read her first post on graphic design style sheets here.

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Effective Effectiveness Tips Touchpoints 238

The Agitator

JUNE 14, 2016

The latest stats from Giving USA might be cause for smug satisfaction. Overall giving in the U.S. reached record highs at $373.25 billion in 2015, up 4.1% from the previous year. This amount covers giving from US-based individuals and institutions to US-based 501(c)3 nonprofit organizations. [I I come from the advocacy world and would note that this amount doesn’t include giving to the many nonprofits that engage in significant lobbying activities, which is not tax-deductible.]

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Effective Effectiveness Satisfaction USA 56

Wild Woman Fundraising

FEBRUARY 24, 2016

I was going to ask you what’s the most effective way to fundraise. Once we have that sort of philosophical understanding of the differences between fundraising and sales, we can then really move forward and be effective.

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April Effective Effectiveness Conference 151

The Agitator

MAY 5, 2014

Are you looking to feel good or feel effective? When you personally make a charitable contribution, what’s really going on? You could take the coward’s way out and say ‘Both!’ ’ About two weeks ago I read this column in the NY Times — Donating, and Making Sure the Money Is Put to Work. I set it aside because it left me feeling uneasy.

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Effective Effectiveness Africa Distribution 71

The Agitator

FEBRUARY 12, 2014

The February Conference of the Direct Marketing Association’s Nonprofit Federation (DMANF) opens today in Washington, DC. I won’t be able to make it, but have been reading the program.

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Effective Effectiveness February Federal 78

iMarketSmart

JUNE 8, 2015

The post Softening Statements: 22 effective ways to ease into difficult conversations with supporters appeared first on MarketSmart. Softening statements help you “get your toe in the water” with difficult conversations. . They smooth out the discussion.

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Conversion Effective Effectiveness May 170

The Agitator

OCTOBER 1, 2015

The AFP/Urban Institute’s 2015 Fundraising Effectiveness Project Report (FEP) is now out. The results are nothing short of depressing.

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Effective Effectiveness Report Fundraiser 104

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JANUARY 15, 2013

Your website is a critical resource for engaging with three important audiences: All of your constituents, including volunteers, alumni, members and advocacy supporters. All of your donors – both current and prospective. People who have little to no previous knowledge about your nonprofit. Whether you plan a total redesign or just a few tweaks, a few simple changes to your website can make a big difference in how people perceive and interact with your cause. Ditch the text.

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Effective Effectiveness Websites Photos 158

Getting Attention

JULY 21, 2010

Welcome to guest blogger Allison Van Diest. Allison, Senior Product Marketing Manager at Blackbaud, prides herself on being not only a marketing “artist” but a marketing “scientist” able to measure the marketing impact.

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Effective Effectiveness Question Positioning 215