So, we think we began the first revolution of nonprofit transparency, and now we’re beginning the second wave of nonprofit transparency that drives nonprofit effectiveness. The big question is, is the nonprofit effective? Your question on nonprofit effectiveness is so important. MORE
So I asked her if she’d write a post on how nonprofits can use them effectively. Three Ways Nonprofits Can Use Promotional Products Effectively. Here are three ways to use promotional products effectively: Build brand awareness. MORE
Other Possibly Related posts: Effective email. As a fundraising coach, I take a critical look at fundraising letters and emails. It’s always thrilling to be pleasantly surprised! MORE
Cause marketing grew again in 2012. Why are more and more companies embracing good causes? Because it works to drive sales - and do good in the process. According to Edelman and emarketer, customers are consistently more inclined to buy products from companies aligned with causes. MORE
But every organization has one thing in common – they all must ACT on mobile to stay relevant, continuing to serve their mission most effectively. Tonia Zampieri. Tonia Zampieri is back with some more advice on how to get your nonprofit’s mobile marketing strategy in place. MORE
For more on the deleterious effects of premiums, read the Agitator.) At the recent Nonprofit Technology Conference, I was asked about donor premiums -- those return address labels, mugs, etc. given to people in exchange for making a donation. . MORE
Tom Ahern. Tomorrow, June 16th at 1 p.m. Eastern (10 a.m. Pacific), Tom Ahern, one of the world’s top authorities on “raising more money from the very same donors,” will join us for his popular 90-minute webinar, Marketing Bequests: The Art of Asking for That Final Gift. MORE
Are you looking to feel good or feel effective? When you personally make a charitable contribution, what’s really going on? You could take the coward’s way out and say ‘Both!’ ’ About two weeks ago I read this column in the NY Times — Donating, and Making Sure the Money Is Put to Work. I set it aside because it left me feeling uneasy. MORE
The latest stats from Giving USA might be cause for smug satisfaction. Overall giving in the U.S. reached record highs at $373.25 billion in 2015, up 4.1% from the previous year. This amount covers giving from US-based individuals and institutions to US-based 501(c)3 nonprofit organizations. [I I come from the advocacy world and would note that this amount doesn’t include giving to the many nonprofits that engage in significant lobbying activities, which is not tax-deductible.] MORE
Download the audio recording below 'Related Documents'! As your organization works to stay top of mind for supporters and the media, you may be feeling overwhelmed by the prospect of public relations, pitches and press releases. You think to yourself: What grabs a reporter's attention? How can I increase the chances of my event being covered? Who's the best person to contact at media outlets when my organization has news? MORE
Guest Post by Julia Reich, Julia Reich Design. Julia Reich. Julia Reich is guest blogging for us on several graphic design topics. This second post focuses on logos and how they relate to branding. You can read her first post on graphic design style sheets here. MORE
This is why the key to more effective communication is specificity. To truly connect with donors and inspire them to become a part of the work that you do, you need to speak to them. Really speak to them. This means getting extremely clear on the message you’re trying to send, and making it incredibly relevant to why they care about your mission in the first place. When your emails and other communications are specific, they can be more relevant, interesting, and authentic. MORE
Anatomy of an Effective Annual Appeal originally appeared on Wild Woman Fundraising on December 5, 2011. What's the time orientation or sense orientation in YOUR appeal letters? MORE
The effective and efficient solution is segmenting your donors. Donors can be segmented countless ways, but for the purposes of effective marketing, four segmentation strategies to start with are as follows: By communication method. Sarah Tedesco. MORE
How to Make Your Fundraising Plans for Next Year Better… and More Effective. It’s vitally important that our organizations make plans that not only inspire, but that also lay out an effective fundraising strategy for our team to follow. MORE
Much of our 2017 Nonprofit Communications Trends Report is about effectiveness. For communicators, there are lots of different ways to talk about effectiveness — what it looks like, how to measure it, and how to get more of it out of your team. It summarizes some of our findings on communications team effectiveness, but of course, there’s lots more in the full report , which is free on our website. MORE
How do you measure your email effectiveness? Dan Zarrella , a social media researcher and author, recently revealed in a Hubspot webinar a trove of statistical analysis on email marketing. Zarrella parsed 9.5 MORE
Photo credit: https://flic.kr/p/7Q2CdQ. p/7Q2CdQ. Want to get donors all jazzed up before an online fundraising campaign? Try the “wins” blog post, a numbered summary of the good your donors made possible in the recent past. MORE
I’ve noticed some of these issues and I’ve come up with a theory of what makes an effective leader. And we all want to be effective, right? Here are the six qualities of effective nonprofit leaders. Flickr image by GinasPics. MORE
A new free guide is out to help your organization talk about impact in a meaningful way. MORE
I was pleasantly astonished to see this sign at JFK airport last month. In a flash, 4-H showed and told me that it’s much different than it used to be…that it’s moved forward to embrace building kids’ skills in all areas, not just the farm skills it focused on for so long. MORE
In writing up a project for a client, I drafted this short reminder on how to write effective fundraising letters. There is an effective P.S. Studies consistently show that the second thing people look at is the P.S. So craft a postscript with. What else would you add? The letter is personalized. Dear Friend” doesn’t cut it. Studies show the first thing people look for is their address is at the top of the page and their name(s) in the salutation. MORE
Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. The post 3 ways to use direct mail effectively in the age of social media appeared first on MarketSmart | . Don’t discount the traditional methods. MarketSmart has generated millions of dollars for clients with direct mail. Combine online and offline channels. Often it is best to combine direct mail with an Internet landing page. MORE
Do you have too much to do? Want to go from this: To This? This is about utilizing Lean Manufacturing processes to get the fundraising tasks you need to do done in the shortest amount of time, always improving, and always looking for ways to do it more efficiently. Are you intrigued? MORE
Tonia Zampieri is the Principal and Founder of The M Gen, LLC, a firm that offers mobile products and services to the nonprofit sector , effectively delivering the mobile generation. Tonia Zampieri. MORE
The post The simplest and most effective 6-step major gift and planned gift marketing strategy ever appeared first on MarketSmart | . Employ donor surveys. Provide valuable engagement offers using the information you learned from the surveys (that way your offers will elicit responses— since you now know what your prospects want/desire). Use technology that tracks and captures their online engagements (clicks, downloads, etc.). MORE
The post Softening Statements: 22 effective ways to ease into difficult conversations with supporters appeared first on MarketSmart. Softening statements help you “get your toe in the water” with difficult conversations. . They smooth out the discussion. MORE
I gave a speech last week when I talked about the unprecedented level of skepticism about traditional sources of information. People don’t put much stock in the words of marketers, politicians, government representatives, companies, or charities. We tend instead to trust people we perceive as like us—or at least those who seem not to have selfish motives for their opinions. That’s why you trust that random hotel reviewer from San Francisco more than the Westin website. MORE
Your website is a critical resource for engaging with three important audiences: All of your constituents, including volunteers, alumni, members and advocacy supporters. All of your donors – both current and prospective. People who have little to no previous knowledge about your nonprofit. Whether you plan a total redesign or just a few tweaks, a few simple changes to your website can make a big difference in how people perceive and interact with your cause. Ditch the text. MORE
I was going to ask you what’s the most effective way to fundraise. Once we have that sort of philosophical understanding of the differences between fundraising and sales, we can then really move forward and be effective. MORE
Here’s how to effectively use the LinkedIn platform to increase your organization’s reach and profile: Establish a Presence. While most non-profits realize the benefits of Facebook, YouTube and Twitter, far fewer organizations fully realize the inherent power of LinkedIn. MORE
The post Is your fundraising letter as effective as this bag of coffee? I like reading obscure things: prefaces to books, notes on receipts, credits after movies. So it's no surprise that I read the marketing message on the new bag of East African coffee my wife bought for us to try. MORE
In a paper appearing in the Journal of Economic Psychology , “The counterintuitive effects of thank-you gifts on charitable giving” , two Yale University behavioral scientists describe a series of experiments showing that, contrary to expectations, rewarding contributors cuts donations in most circumstances. The Yale researchers who conducted the study, George Newman and Jeremy Shen, found that the most likely reason for the negative effect on contributions was “ crowding out”. MORE
Our research shows that nonprofits with effective communications are three times as likely to use an editorial calendar as those who say their communications are ineffective. MORE
But if you focus on just one more thing, your marketing can be exponentially more effective. Because fundraising events can be expensive, it''s important to maximize your investment with a targeted outreach strategy. Your goals should be to increase ticket sales, improve word of mouth buzz, create more invested supporters, and ultimately raise more money. When planning an event, it''s important to ask: "Why will people attend?" MORE
There’s no denying we’re in an age of unprecedented level of skepticism about traditional sources of information. People don’t put much stock in the words of marketers, politicians, government representatives, companies, or even charities. We tend instead to trust people we perceive as like us—or at least those who seem not to have selfish motives for their opinions. That’s why you trust that random hotel reviewer from San Francisco more than the Westin website. . MORE
The very first time I heard him speak, I learned tactics that transformed my fundraising writing and made it much more effective. You can see him talk about effective donor newsletters by watching this Movie Monday. I’m a huge fan of Tom Ahern. MORE
The AFP/Urban Institute’s 2015 Fundraising Effectiveness Project Report (FEP) is now out. The results are nothing short of depressing. MORE
But no matter how much a CEO may agree with that post, if we don''t equip her (or Board Members or Directors of Developments or volunteers) to ask effectively , she''ll still falter when she''s in front of the donor. You''d be surprised at what can be effective! MORE
Unfortunately, not every nonprofit can afford to hire accomplished copywriters and designers to prepare their fundraising messages. I wish everyone could, because there’s an enormous bank of know-how out there, and there’s no real substitute for it … fundraising copywriting and design is a craft. MORE
How could our nonprofits be more effective if we just did this one thing? Because I know there’s a real interest in our effectiveness and our performance. Even how we define effectiveness is a challenge. We often confuse effectiveness with being busy. Hey, everybody. MORE
Today on CauseTalk Radio , Megan I talk to Mollye Rhea , President of Atlanta-based For Momentum , on what's needed for a national corporate partnership to succeed both for the national headquarters and the field offices. MORE
You may have heard of Steven Covey’s habits of highly effective people. What’s one thing you could do, each week, each day, or each month to be more effective in your role, whether you’re just starting out or you have 10 years of experience? MORE
Effectiveness Related Topics Kivi's Nonprofit Communications Blog
SEPTEMBER 16, 2015
The effective and efficient solution is segmenting your donors. Donors can be segmented countless ways, but for the purposes of effective marketing, four segmentation strategies to start with are as follows: By communication method. Sarah Tedesco.
Wild Woman Fundraising
MARCH 3, 2011
Do you have too much to do? Want to go from this: To This? This is about utilizing Lean Manufacturing processes to get the fundraising tasks you need to do done in the shortest amount of time, always improving, and always looking for ways to do it more efficiently. Are you intrigued?
iMarketSmart
DECEMBER 28, 2016
Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. The post 3 ways to use direct mail effectively in the age of social media appeared first on MarketSmart | . Don’t discount the traditional methods. MarketSmart has generated millions of dollars for clients with direct mail. Combine online and offline channels. Often it is best to combine direct mail with an Internet landing page.
Kivi's Nonprofit Communications Blog
JANUARY 31, 2017
Much of our 2017 Nonprofit Communications Trends Report is about effectiveness. For communicators, there are lots of different ways to talk about effectiveness — what it looks like, how to measure it, and how to get more of it out of your team. It summarizes some of our findings on communications team effectiveness, but of course, there’s lots more in the full report , which is free on our website.
Kivi's Nonprofit Communications Blog
JUNE 15, 2016
Tom Ahern. Tomorrow, June 16th at 1 p.m. Eastern (10 a.m. Pacific), Tom Ahern, one of the world’s top authorities on “raising more money from the very same donors,” will join us for his popular 90-minute webinar, Marketing Bequests: The Art of Asking for That Final Gift.
Fundraising 123
FEBRUARY 16, 2011
How do you measure your email effectiveness? Dan Zarrella , a social media researcher and author, recently revealed in a Hubspot webinar a trove of statistical analysis on email marketing. Zarrella parsed 9.5
The Agitator
JUNE 14, 2016
The latest stats from Giving USA might be cause for smug satisfaction. Overall giving in the U.S. reached record highs at $373.25 billion in 2015, up 4.1% from the previous year. This amount covers giving from US-based individuals and institutions to US-based 501(c)3 nonprofit organizations. [I I come from the advocacy world and would note that this amount doesn’t include giving to the many nonprofits that engage in significant lobbying activities, which is not tax-deductible.]
Kivi's Nonprofit Communications Blog
JUNE 18, 2015
Photo credit: https://flic.kr/p/7Q2CdQ. p/7Q2CdQ. Want to get donors all jazzed up before an online fundraising campaign? Try the “wins” blog post, a numbered summary of the good your donors made possible in the recent past.
Wild Woman Fundraising
FEBRUARY 24, 2016
I was going to ask you what’s the most effective way to fundraise. Once we have that sort of philosophical understanding of the differences between fundraising and sales, we can then really move forward and be effective.
The Agitator
MARCH 29, 2015
Unfortunately, not every nonprofit can afford to hire accomplished copywriters and designers to prepare their fundraising messages. I wish everyone could, because there’s an enormous bank of know-how out there, and there’s no real substitute for it … fundraising copywriting and design is a craft.
The Agitator
MAY 5, 2014
Are you looking to feel good or feel effective? When you personally make a charitable contribution, what’s really going on? You could take the coward’s way out and say ‘Both!’ ’ About two weeks ago I read this column in the NY Times — Donating, and Making Sure the Money Is Put to Work. I set it aside because it left me feeling uneasy.
The Agitator
OCTOBER 1, 2015
The AFP/Urban Institute’s 2015 Fundraising Effectiveness Project Report (FEP) is now out. The results are nothing short of depressing.
Kivi's Nonprofit Communications Blog
JANUARY 25, 2017
Our research shows that nonprofits with effective communications are three times as likely to use an editorial calendar as those who say their communications are ineffective.
Wild Woman Fundraising
JULY 17, 2014
So, we think we began the first revolution of nonprofit transparency, and now we’re beginning the second wave of nonprofit transparency that drives nonprofit effectiveness. The big question is, is the nonprofit effective? Your question on nonprofit effectiveness is so important.
Kivi's Nonprofit Communications Blog
MAY 19, 2011
Guest Post by Julia Reich, Julia Reich Design. Julia Reich. Julia Reich is guest blogging for us on several graphic design topics. This second post focuses on logos and how they relate to branding. You can read her first post on graphic design style sheets here.
Fundraising 123
SEPTEMBER 13, 2013
But if you focus on just one more thing, your marketing can be exponentially more effective. Because fundraising events can be expensive, it''s important to maximize your investment with a targeted outreach strategy. Your goals should be to increase ticket sales, improve word of mouth buzz, create more invested supporters, and ultimately raise more money. When planning an event, it''s important to ask: "Why will people attend?"
Fundraising 123
JULY 12, 2012
There’s no denying we’re in an age of unprecedented level of skepticism about traditional sources of information. People don’t put much stock in the words of marketers, politicians, government representatives, companies, or even charities. We tend instead to trust people we perceive as like us—or at least those who seem not to have selfish motives for their opinions. That’s why you trust that random hotel reviewer from San Francisco more than the Westin website. .
Getting Attention
MARCH 14, 2011
I was pleasantly astonished to see this sign at JFK airport last month. In a flash, 4-H showed and told me that it’s much different than it used to be…that it’s moved forward to embrace building kids’ skills in all areas, not just the farm skills it focused on for so long.
A Small Change
OCTOBER 18, 2010
Here’s how to effectively use the LinkedIn platform to increase your organization’s reach and profile: Establish a Presence. While most non-profits realize the benefits of Facebook, YouTube and Twitter, far fewer organizations fully realize the inherent power of LinkedIn.
Fundraising 123
JANUARY 15, 2013
Your website is a critical resource for engaging with three important audiences: All of your constituents, including volunteers, alumni, members and advocacy supporters. All of your donors – both current and prospective. People who have little to no previous knowledge about your nonprofit. Whether you plan a total redesign or just a few tweaks, a few simple changes to your website can make a big difference in how people perceive and interact with your cause. Ditch the text.
Nonprofit Marketing Blog
APRIL 16, 2015
This is why the key to more effective communication is specificity. To truly connect with donors and inspire them to become a part of the work that you do, you need to speak to them. Really speak to them. This means getting extremely clear on the message you’re trying to send, and making it incredibly relevant to why they care about your mission in the first place. When your emails and other communications are specific, they can be more relevant, interesting, and authentic.
Fundraising Coach
MARCH 18, 2013
So I asked her if she’d write a post on how nonprofits can use them effectively. Three Ways Nonprofits Can Use Promotional Products Effectively. Here are three ways to use promotional products effectively: Build brand awareness.
Fundraising Coach
SEPTEMBER 29, 2015
The post Is your fundraising letter as effective as this bag of coffee? I like reading obscure things: prefaces to books, notes on receipts, credits after movies. So it's no surprise that I read the marketing message on the new bag of East African coffee my wife bought for us to try.
iMarketSmart
FEBRUARY 26, 2016
The post The simplest and most effective 6-step major gift and planned gift marketing strategy ever appeared first on MarketSmart | . Employ donor surveys. Provide valuable engagement offers using the information you learned from the surveys (that way your offers will elicit responses— since you now know what your prospects want/desire). Use technology that tracks and captures their online engagements (clicks, downloads, etc.).
Kivi's Nonprofit Communications Blog
JANUARY 24, 2012
Tonia Zampieri is the Principal and Founder of The M Gen, LLC, a firm that offers mobile products and services to the nonprofit sector , effectively delivering the mobile generation. Tonia Zampieri.
iMarketSmart
JUNE 8, 2015
The post Softening Statements: 22 effective ways to ease into difficult conversations with supporters appeared first on MarketSmart. Softening statements help you “get your toe in the water” with difficult conversations. . They smooth out the discussion.
Wild Woman Fundraising
MARCH 14, 2016
How could our nonprofits be more effective if we just did this one thing? Because I know there’s a real interest in our effectiveness and our performance. Even how we define effectiveness is a challenge. We often confuse effectiveness with being busy. Hey, everybody.
Fundraising Coach
DECEMBER 22, 2014
How to Make Your Fundraising Plans for Next Year Better… and More Effective. It’s vitally important that our organizations make plans that not only inspire, but that also lay out an effective fundraising strategy for our team to follow.
Fundraising Coach
MAY 6, 2014
But no matter how much a CEO may agree with that post, if we don''t equip her (or Board Members or Directors of Developments or volunteers) to ask effectively , she''ll still falter when she''s in front of the donor. You''d be surprised at what can be effective!
Fundraising Coach
JUNE 23, 2013
The very first time I heard him speak, I learned tactics that transformed my fundraising writing and made it much more effective. You can see him talk about effective donor newsletters by watching this Movie Monday. I’m a huge fan of Tom Ahern.
Fundraising Coach
JUNE 13, 2013
Other Possibly Related posts: Effective email. As a fundraising coach, I take a critical look at fundraising letters and emails. It’s always thrilling to be pleasantly surprised!
The Agitator
FEBRUARY 19, 2013
In a paper appearing in the Journal of Economic Psychology , “The counterintuitive effects of thank-you gifts on charitable giving” , two Yale University behavioral scientists describe a series of experiments showing that, contrary to expectations, rewarding contributors cuts donations in most circumstances. The Yale researchers who conducted the study, George Newman and Jeremy Shen, found that the most likely reason for the negative effect on contributions was “ crowding out”.
Nonprofit Marketing Blog
SEPTEMBER 28, 2012
A new free guide is out to help your organization talk about impact in a meaningful way.
Selfish Giving
JULY 25, 2017
Today on CauseTalk Radio , Megan I talk to Mollye Rhea , President of Atlanta-based For Momentum , on what's needed for a national corporate partnership to succeed both for the national headquarters and the field offices.
Fundraising Coach
FEBRUARY 1, 2011
In writing up a project for a client, I drafted this short reminder on how to write effective fundraising letters. There is an effective P.S. Studies consistently show that the second thing people look at is the P.S. So craft a postscript with. What else would you add? The letter is personalized. Dear Friend” doesn’t cut it. Studies show the first thing people look for is their address is at the top of the page and their name(s) in the salutation.
Nonprofit Marketing Blog
JULY 2, 2012
I gave a speech last week when I talked about the unprecedented level of skepticism about traditional sources of information. People don’t put much stock in the words of marketers, politicians, government representatives, companies, or charities. We tend instead to trust people we perceive as like us—or at least those who seem not to have selfish motives for their opinions. That’s why you trust that random hotel reviewer from San Francisco more than the Westin website.
Wild Woman Fundraising
OCTOBER 21, 2014
You may have heard of Steven Covey’s habits of highly effective people. What’s one thing you could do, each week, each day, or each month to be more effective in your role, whether you’re just starting out or you have 10 years of experience?
Fundraising 123
APRIL 24, 2013
For more on the deleterious effects of premiums, read the Agitator.) At the recent Nonprofit Technology Conference, I was asked about donor premiums -- those return address labels, mugs, etc. given to people in exchange for making a donation. .
Nonprofit Marketing Blog
FEBRUARY 4, 2013
Cause marketing grew again in 2012. Why are more and more companies embracing good causes? Because it works to drive sales - and do good in the process. According to Edelman and emarketer, customers are consistently more inclined to buy products from companies aligned with causes.
Fundraising 123
SEPTEMBER 1, 2009
Download the audio recording below 'Related Documents'! As your organization works to stay top of mind for supporters and the media, you may be feeling overwhelmed by the prospect of public relations, pitches and press releases. You think to yourself: What grabs a reporter's attention? How can I increase the chances of my event being covered? Who's the best person to contact at media outlets when my organization has news?
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