Learn How to Measure Communications Effectiveness

Kivi's Nonprofit Communications Blog

Measuring the effectiveness of your communications work can be confusing. Join us tomorrow and learn how to prove how essential your work is during our next two-part webinar series: Measuring the Effectiveness of Your Communications Work. The post Learn How to Measure Communications Effectiveness appeared first on Kivi's Nonprofit Communications Blog. STARTS TOMORROW! But your work as a nonprofit communicator is essential to your nonprofit’s success.

Where Communications Directors Feel Most Effective

Kivi's Nonprofit Communications Blog

In the 2018 Nonprofit Communications Trends Report , we asked participants to rate their effectiveness on several common nonprofit communications goals. Of the 12 most common nonprofit communications goals , survey participants rated themselves most effective, in this order, at.

5 Ways to Effectively Use Your CRM

EveryAction

The most effective way to consistently communicate with your supporters is through email, a huge majority of Americans check their email at least once a day, and the number is only increasing. With effective testing, you’ll be maximizing the potential of your email program and your CRM.

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Measuring Your Communications Effectiveness: 3 Concepts to Keep in Mind

Kivi's Nonprofit Communications Blog

Measuring the effectiveness of your nonprofit’s communications is a complicated puzzle. You have the effectiveness of specific channels like your website or Facebook page. Those depend on the effectiveness of the content you create.

The Girl Effect

Public Sector Marketing 2.0

I was going through some overdue Social Marketing ListServe reading today, when I happened to stumble across this Girl Effect video in one of Nancy Lee ‘s responses.

Is shaming an effective fundraising strategy?

iMarketSmart

It is also an excellent investment, ensuring effective stewardship of your charitable giving, as The Princeton Review ranking attests. The post Is shaming an effective fundraising strategy? I was intrigued. . A few weeks ago one of my employees (Nicole) forwarded the following email to me from her beloved alma mater. It was from the president of the school. Impressive! The subject line made clear that he was going to let her know how she can help the University of _.

Preparation Pays: How to Create an Effective Media Briefing

Kivi's Nonprofit Communications Blog

Preparation is a key ingredient of effective media relations and it’s crucial to make sure that anyone who is speaking to a reporter on behalf of your organization is ready to shine when cameras or tape recorders start rolling. The post Preparation Pays: How to Create an Effective Media Briefing appeared first on Kivi's Nonprofit Communications Blog.

How To Find Effective Database Solutions for Social Services Organizations

EveryAction

Effective fundraising, member engagement, and volunteer management all hinge on the ability to collect and easily utilize information about supporters in both online and offline interactions.

Effective Bequest Marketing [Webinar Tomorrow]

Kivi's Nonprofit Communications Blog

Tom Ahern. Tomorrow, June 16th at 1 p.m. Eastern (10 a.m. Pacific), Tom Ahern, one of the world’s top authorities on “raising more money from the very same donors,” will join us for his popular 90-minute webinar, Marketing Bequests: The Art of Asking for That Final Gift.

Building Effective Nonprofit Communications Teams (Infographic) #NPCOMM2017

Kivi's Nonprofit Communications Blog

Much of our 2017 Nonprofit Communications Trends Report is about effectiveness. For communicators, there are lots of different ways to talk about effectiveness — what it looks like, how to measure it, and how to get more of it out of your team. It summarizes some of our findings on communications team effectiveness, but of course, there’s lots more in the full report , which is free on our website.

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Satisfaction vs. Effectiveness

The Agitator

Either way, satisfaction doesn’t equal effectiveness. At DonorVoice, we are constantly monitoring the satisfaction of donors. Was it easy to donate online? How was your experience with that canvasser? How satisfied were you with that event?

4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

The effective and efficient solution is segmenting your donors. Donors can be segmented countless ways, but for the purposes of effective marketing, four segmentation strategies to start with are as follows: By communication method. Sarah Tedesco.

So Simple and Effective, You Gotta Do One!

Kivi's Nonprofit Communications Blog

They are relatively easy to produce and so feel-good and effective. I love, love, love, thank you videos. They are the perfect way to remind your supporters of the good work you are doing with their help, right before your major year-end campaigns. You can use them in lots of other ways too.

A Super Effective Online Fundraising Tool: The “Wins” Blog Post

Kivi's Nonprofit Communications Blog

Photo credit: https://flic.kr/p/7Q2CdQ. p/7Q2CdQ. Want to get donors all jazzed up before an online fundraising campaign? Try the “wins” blog post, a numbered summary of the good your donors made possible in the recent past.

Editorial Calendars Increase Effectiveness – Learn How to Master Yours

Kivi's Nonprofit Communications Blog

Our research shows that nonprofits with effective communications are three times as likely to use an editorial calendar as those who say their communications are ineffective.

Thank-You Videos, Measuring Effectiveness, Adrian Sargeant, and a Pass Sale All Happening in October!

Kivi's Nonprofit Communications Blog

October 17 & 18: Measuring the Effectiveness of Your Communications Work, Parts 1 and 2. The post Thank-You Videos, Measuring Effectiveness, Adrian Sargeant, and a Pass Sale All Happening in October!

NEW Advanced WEBINAR: Helping Your Board Be More Effective

Wild Woman Fundraising

WHAT: NEW Advanced Webinar: Helping Your Board Be More Effective with Gayle Gifford, ACFRE. Helping your board be more effective: A webinar session for executive directors with Gayle L. Gifford, ACFRE, President Cause & Effect Inc. Gayle Gifford, of CE Effect.

Measuring nonprofit effectiveness and what’s next for GuideStar

Wild Woman Fundraising

So, we think we began the first revolution of nonprofit transparency, and now we’re beginning the second wave of nonprofit transparency that drives nonprofit effectiveness. The big question is, is the nonprofit effective? Your question on nonprofit effectiveness is so important.

Effective Use of LinkedIn

A Small Change

Here’s how to effectively use the LinkedIn platform to increase your organization’s reach and profile: Establish a Presence. While most non-profits realize the benefits of Facebook, YouTube and Twitter, far fewer organizations fully realize the inherent power of LinkedIn.

Look! Anatomy of an Effective Annual Appeal

Wild Woman Fundraising

Anatomy of an Effective Annual Appeal originally appeared on Wild Woman Fundraising on December 5, 2011. What's the time orientation or sense orientation in YOUR appeal letters?

STARTS TODAY – Measuring the Effectiveness of Your Communications Work

Kivi's Nonprofit Communications Blog

Measuring the effectiveness of your nonprofit communications work is hard. Join us tomorrow for a BRAND NEW webinar series: Measuring the Effectiveness of Your Communications Work. But you can figure it out! We’ll show you how.

3 smart new metrics to measure your fundraising effectiveness

iMarketSmart

The post 3 smart new metrics to measure your fundraising effectiveness appeared first on MarketSmart, LLC |. Fundraising strategy annual giving metrics charity blog fundraising kpi fundraising measurement thermometer fundraising metrics dashboard fundraising metrics for nonprofits fundraising roi benchmarks major gift officer performance metrics measuring fundraising effectiveness Philanthropy StrategyI’ll bet you make lots of calls.

Building an Effective Nonprofit Mobile Strategy

Kivi's Nonprofit Communications Blog

But every organization has one thing in common – they all must ACT on mobile to stay relevant, continuing to serve their mission most effectively. Tonia Zampieri. Tonia Zampieri is back with some more advice on how to get your nonprofit’s mobile marketing strategy in place.

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6 ways you can be an effective nonprofit leader

Wild Woman Fundraising

I’ve noticed some of these issues and I’ve come up with a theory of what makes an effective leader. And we all want to be effective, right? Here are the six qualities of effective nonprofit leaders. Flickr image by GinasPics.

Want to be more effective in your fundraising? Get LEAN!

Wild Woman Fundraising

Do you have too much to do? Want to go from this: To This? This is about utilizing Lean Manufacturing processes to get the fundraising tasks you need to do done in the shortest amount of time, always improving, and always looking for ways to do it more efficiently. Are you intrigued?

3 ways to use direct mail effectively in the age of social media

iMarketSmart

Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. The post 3 ways to use direct mail effectively in the age of social media appeared first on MarketSmart | . Don’t discount the traditional methods. MarketSmart has generated millions of dollars for clients with direct mail. Combine online and offline channels. Often it is best to combine direct mail with an Internet landing page.

14 Tips for Making Your Nonprofit Email More Effective

Fundraising 123

How do you measure your email effectiveness? Dan Zarrella , a social media researcher and author, recently revealed in a Hubspot webinar a trove of statistical analysis on email marketing. Zarrella parsed 9.5

An expert guide to effective fundraising recruitment using email

CrowdRise

The holiday season is such an incredible time to consider launching a peer-to-peer opportunity for your supporters. But when it comes to engaging your supporters, it’s hard to cut through the noise this time of year

Effectively Communicating What Your Cause Really Does

Cause Related Marketing

With GoodGoes.org Save the Children effectively communicates what saving children looks like at the ground level in the developing world. In effect it’s a kind of blog, with posts from Save the Children health workers in a half dozen countries on four continents.

The Secret to Effective Fundraising Premiums

Fundraising 123

For more on the deleterious effects of premiums, read the Agitator.) At the recent Nonprofit Technology Conference, I was asked about donor premiums -- those return address labels, mugs, etc. given to people in exchange for making a donation. .

Increasing Donations: The Essential Ingredients of Effective Nonprofit Web Design

Ann Green

But that’s the biggest – and to be fair – the easiest mistake to make, thinking that an effective design is also fancy. By Dishan Jay. Good web design is a bit like clean air.

Effective Writing For Small Nonprofits

The Agitator

Unfortunately, not every nonprofit can afford to hire accomplished copywriters and designers to prepare their fundraising messages. I wish everyone could, because there’s an enormous bank of know-how out there, and there’s no real substitute for it … fundraising copywriting and design is a craft.

Improve Your Marketing Effectiveness Via the Mobile Web

Kivi's Nonprofit Communications Blog

Tonia Zampieri is the Principal and Founder of The M Gen, LLC, a firm that offers mobile products and services to the nonprofit sector , effectively delivering the mobile generation. Tonia Zampieri.

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Is Your Logo Effective? Tips to Evaluate Your Visual Identity

Kivi's Nonprofit Communications Blog

Guest Post by Julia Reich, Julia Reich Design. Julia Reich. Julia Reich is guest blogging for us on several graphic design topics. This second post focuses on logos and how they relate to branding. You can read her first post on graphic design style sheets here.

Road Rage Effect and Being Fair to Donors with Jim Langley (EF-S02-E05)

iMarketSmart

The post Road Rage Effect and Being Fair to Donors with Jim Langley (EF-S02-E05) appeared first on MarketSmart, LLC |. We are joined again by special guest, Jim Langley, president of Langley Innovations. Make sure to listen to the last episode to hear the first part of this conversation.

How Effective Is Our Fundraising?

The Agitator

The latest stats from Giving USA might be cause for smug satisfaction. Overall giving in the U.S. reached record highs at $373.25 billion in 2015, up 4.1% from the previous year. This amount covers giving from US-based individuals and institutions to US-based 501(c)3 nonprofit organizations. [I I come from the advocacy world and would note that this amount doesn’t include giving to the many nonprofits that engage in significant lobbying activities, which is not tax-deductible.]

Learn the most effective way to fundraise April 4th-5th, 2016

Wild Woman Fundraising

I was going to ask you what’s the most effective way to fundraise. Once we have that sort of philosophical understanding of the differences between fundraising and sales, we can then really move forward and be effective.

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Feeling Good Or Feeling Effective

The Agitator

Are you looking to feel good or feel effective? When you personally make a charitable contribution, what’s really going on? You could take the coward’s way out and say ‘Both!’ ’ About two weeks ago I read this column in the NY Times — Donating, and Making Sure the Money Is Put to Work. I set it aside because it left me feeling uneasy.

The Beauty Effect In Fundraising

The Agitator

The February Conference of the Direct Marketing Association’s Nonprofit Federation (DMANF) opens today in Washington, DC. I won’t be able to make it, but have been reading the program.

2015 Fundraising Effectiveness Report: Read It and Weep

The Agitator

The AFP/Urban Institute’s 2015 Fundraising Effectiveness Project Report (FEP) is now out. The results are nothing short of depressing.

5 Principles for a More Effective Nonprofit Website

Fundraising 123

Your website is a critical resource for engaging with three important audiences: All of your constituents, including volunteers, alumni, members and advocacy supporters. All of your donors – both current and prospective. People who have little to no previous knowledge about your nonprofit. Whether you plan a total redesign or just a few tweaks, a few simple changes to your website can make a big difference in how people perceive and interact with your cause. Ditch the text.

Working Effectively with Consultants: Tips for Nonprofits

ImpactMax

If you have any other questions about how to work effectively with communications or creative consultants, please add a comment and I’ll try to answer it. (I’m flickr/oooh-oooh.

The Secret to Effectively Marketing Your Fundraising Event

Fundraising 123

But if you focus on just one more thing, your marketing can be exponentially more effective. Because fundraising events can be expensive, it''s important to maximize your investment with a targeted outreach strategy. Your goals should be to increase ticket sales, improve word of mouth buzz, create more invested supporters, and ultimately raise more money. When planning an event, it''s important to ask: "Why will people attend?"