Is shaming an effective fundraising strategy?

iMarketSmart

It is also an excellent investment, ensuring effective stewardship of your charitable giving, as The Princeton Review ranking attests. The post Is shaming an effective fundraising strategy? I was intrigued. . A few weeks ago one of my employees (Nicole) forwarded the following email to me from her beloved alma mater. It was from the president of the school. Impressive! The subject line made clear that he was going to let her know how she can help the University of _.

Where Communications Directors Feel Most Effective

Kivi's Nonprofit Communications Blog

In the 2018 Nonprofit Communications Trends Report , we asked participants to rate their effectiveness on several common nonprofit communications goals. Of the 12 most common nonprofit communications goals , survey participants rated themselves most effective, in this order, at.

Measuring Your Communications Effectiveness: 3 Concepts to Keep in Mind

Kivi's Nonprofit Communications Blog

Measuring the effectiveness of your nonprofit’s communications is a complicated puzzle. You have the effectiveness of specific channels like your website or Facebook page. Those depend on the effectiveness of the content you create.

3 smart new metrics to measure your fundraising effectiveness

iMarketSmart

The post 3 smart new metrics to measure your fundraising effectiveness appeared first on MarketSmart, LLC |. Fundraising strategy annual giving metrics charity blog fundraising kpi fundraising measurement thermometer fundraising metrics dashboard fundraising metrics for nonprofits fundraising roi benchmarks major gift officer performance metrics measuring fundraising effectiveness Philanthropy StrategyI’ll bet you make lots of calls.

5 Ways to Effectively Use Your CRM

EveryAction

The most effective way to consistently communicate with your supporters is through email, a huge majority of Americans check their email at least once a day, and the number is only increasing. With effective testing, you’ll be maximizing the potential of your email program and your CRM.

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Editorial Calendars Increase Effectiveness – Learn How to Master Yours

Kivi's Nonprofit Communications Blog

Our research shows that nonprofits with effective communications are three times as likely to use an editorial calendar as those who say their communications are ineffective.

The Girl Effect

Public Sector Marketing 2.0

I was going through some overdue Social Marketing ListServe reading today, when I happened to stumble across this Girl Effect video in one of Nancy Lee ‘s responses.

STARTS TODAY – Measuring the Effectiveness of Your Communications Work

Kivi's Nonprofit Communications Blog

Measuring the effectiveness of your nonprofit communications work is hard. Join us tomorrow for a BRAND NEW webinar series: Measuring the Effectiveness of Your Communications Work. But you can figure it out! We’ll show you how.

6 Effective Ways to Thank Donors for a Lasting Relationship

EveryAction

To that point, we’ve compiled 6 effective ways to thank donors this giving season. This example gif by the United Nations Foundation is simple, clean, and effective. The Blue Green Alliance sends out this simple but effective monthly newsletter.

3 ways to use direct mail effectively in the age of social media

iMarketSmart

Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. The post 3 ways to use direct mail effectively in the age of social media appeared first on MarketSmart | . Don’t discount the traditional methods. MarketSmart has generated millions of dollars for clients with direct mail. Combine online and offline channels. Often it is best to combine direct mail with an Internet landing page.

Road Rage Effect and Being Fair to Donors with Jim Langley (EF-S02-E05)

iMarketSmart

The post Road Rage Effect and Being Fair to Donors with Jim Langley (EF-S02-E05) appeared first on MarketSmart, LLC |. We are joined again by special guest, Jim Langley, president of Langley Innovations. Make sure to listen to the last episode to hear the first part of this conversation.

4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

The effective and efficient solution is segmenting your donors. Donors can be segmented countless ways, but for the purposes of effective marketing, four segmentation strategies to start with are as follows: By communication method. Sarah Tedesco.

A Super Effective Online Fundraising Tool: The “Wins” Blog Post

Kivi's Nonprofit Communications Blog

Photo credit: https://flic.kr/p/7Q2CdQ. p/7Q2CdQ. Want to get donors all jazzed up before an online fundraising campaign? Try the “wins” blog post, a numbered summary of the good your donors made possible in the recent past.

NEW Advanced WEBINAR: Helping Your Board Be More Effective

Wild Woman Fundraising

WHAT: NEW Advanced Webinar: Helping Your Board Be More Effective with Gayle Gifford, ACFRE. Helping your board be more effective: A webinar session for executive directors with Gayle L. Gifford, ACFRE, President Cause & Effect Inc. Gayle Gifford, of CE Effect.

Measuring nonprofit effectiveness and what’s next for GuideStar

Wild Woman Fundraising

So, we think we began the first revolution of nonprofit transparency, and now we’re beginning the second wave of nonprofit transparency that drives nonprofit effectiveness. The big question is, is the nonprofit effective? Your question on nonprofit effectiveness is so important.

Increasing Donations: The Essential Ingredients of Effective Nonprofit Web Design

Ann Green

But that’s the biggest – and to be fair – the easiest mistake to make, thinking that an effective design is also fancy. By Dishan Jay. Good web design is a bit like clean air.

Look! Anatomy of an Effective Annual Appeal

Wild Woman Fundraising

Anatomy of an Effective Annual Appeal originally appeared on Wild Woman Fundraising on December 5, 2011. What's the time orientation or sense orientation in YOUR appeal letters?

Effective Use of LinkedIn

A Small Change

Here’s how to effectively use the LinkedIn platform to increase your organization’s reach and profile: Establish a Presence. While most non-profits realize the benefits of Facebook, YouTube and Twitter, far fewer organizations fully realize the inherent power of LinkedIn.

The Secret to Effective Fundraising Premiums

Fundraising 123

For more on the deleterious effects of premiums, read the Agitator.) At the recent Nonprofit Technology Conference, I was asked about donor premiums -- those return address labels, mugs, etc. given to people in exchange for making a donation. .

6 ways you can be an effective nonprofit leader

Wild Woman Fundraising

I’ve noticed some of these issues and I’ve come up with a theory of what makes an effective leader. And we all want to be effective, right? Here are the six qualities of effective nonprofit leaders. Flickr image by GinasPics.

Building an Effective Nonprofit Mobile Strategy

Kivi's Nonprofit Communications Blog

But every organization has one thing in common – they all must ACT on mobile to stay relevant, continuing to serve their mission most effectively. Tonia Zampieri. Tonia Zampieri is back with some more advice on how to get your nonprofit’s mobile marketing strategy in place.

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Want to be more effective in your fundraising? Get LEAN!

Wild Woman Fundraising

Do you have too much to do? Want to go from this: To This? This is about utilizing Lean Manufacturing processes to get the fundraising tasks you need to do done in the shortest amount of time, always improving, and always looking for ways to do it more efficiently. Are you intrigued?

How Effective Is Our Fundraising?

The Agitator

The latest stats from Giving USA might be cause for smug satisfaction. Overall giving in the U.S. reached record highs at $373.25 billion in 2015, up 4.1% from the previous year. This amount covers giving from US-based individuals and institutions to US-based 501(c)3 nonprofit organizations. [I I come from the advocacy world and would note that this amount doesn’t include giving to the many nonprofits that engage in significant lobbying activities, which is not tax-deductible.]

Learn the most effective way to fundraise April 4th-5th, 2016

Wild Woman Fundraising

I was going to ask you what’s the most effective way to fundraise. Once we have that sort of philosophical understanding of the differences between fundraising and sales, we can then really move forward and be effective.

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Effectively Communicating What Your Cause Really Does

Cause Related Marketing

With GoodGoes.org Save the Children effectively communicates what saving children looks like at the ground level in the developing world. In effect it’s a kind of blog, with posts from Save the Children health workers in a half dozen countries on four continents.

14 Tips for Making Your Nonprofit Email More Effective

Fundraising 123

How do you measure your email effectiveness? Dan Zarrella , a social media researcher and author, recently revealed in a Hubspot webinar a trove of statistical analysis on email marketing. Zarrella parsed 9.5

Interview on how to make your year end appeals more effective

Wild Woman Fundraising

Recently I spoke with CauseVox about the core elements of effective fundraising appeals, how the best appeals are centered around stories of one, and even touch on lessons you can pull from your favorite works of fiction when you’re writing your appeals.

Top 7 Fundraising In’s and Out’s for 2018

iMarketSmart

Fundraising best fundraising tactics effective non-profit fundraising strategies fundraising strategies examples fundraising strategies for nonprofits pdf fundraising strategies pdf fundraising strategy plan most effective fundraising strategies nonprofit fundraising strategy template

What You Need to Know from the 2018 Fundraising Effectiveness Project Report: The Bad News

The Agitator

This may have a counterintuitive effect, in that next year’s retention numbers are likely to go up. That dip will move throughout your file with effects reverberating for years.

4-H Rebrands – Simply, Effectively & Memorably (Case Study)

Getting Attention

I was pleasantly astonished to see this sign at JFK airport last month. In a flash, 4-H showed and told me that it’s much different than it used to be…that it’s moved forward to embrace building kids’ skills in all areas, not just the farm skills it focused on for so long.

Softening Statements: 22 effective ways to ease into difficult conversations with supporters

iMarketSmart

The post Softening Statements: 22 effective ways to ease into difficult conversations with supporters appeared first on MarketSmart. Softening statements help you “get your toe in the water” with difficult conversations. . They smooth out the discussion.

Effective Writing For Small Nonprofits

The Agitator

Unfortunately, not every nonprofit can afford to hire accomplished copywriters and designers to prepare their fundraising messages. I wish everyone could, because there’s an enormous bank of know-how out there, and there’s no real substitute for it … fundraising copywriting and design is a craft.

The Secret to Effectively Marketing Your Fundraising Event

Fundraising 123

But if you focus on just one more thing, your marketing can be exponentially more effective. Because fundraising events can be expensive, it''s important to maximize your investment with a targeted outreach strategy. Your goals should be to increase ticket sales, improve word of mouth buzz, create more invested supporters, and ultimately raise more money. When planning an event, it''s important to ask: "Why will people attend?"

Working Effectively with Consultants: Tips for Nonprofits

ImpactMax

If you have any other questions about how to work effectively with communications or creative consultants, please add a comment and I’ll try to answer it. (I’m flickr/oooh-oooh.

Improve Your Marketing Effectiveness Via the Mobile Web

Kivi's Nonprofit Communications Blog

Tonia Zampieri is the Principal and Founder of The M Gen, LLC, a firm that offers mobile products and services to the nonprofit sector , effectively delivering the mobile generation. Tonia Zampieri.

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INTERVIEW: How to make your board more effective- with Andy Robinson

Wild Woman Fundraising

He is going to be speaking about creating more effective board at the Nonprofit Leadership Summit on September 27-29, 2016. I worked with boards that were effective, and I worked with boards that weren’t as a staff member. It’s also helping them do their jobs effectively.

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Feeling Good Or Feeling Effective

The Agitator

Are you looking to feel good or feel effective? When you personally make a charitable contribution, what’s really going on? You could take the coward’s way out and say ‘Both!’ ’ About two weeks ago I read this column in the NY Times — Donating, and Making Sure the Money Is Put to Work. I set it aside because it left me feeling uneasy.

Do you want to learn how to speak more effectively?

Wild Woman Fundraising

It’s an intensive 2 day course that helps you learn how to communicate more effectively when you do speaking engagements, or even if you’re just making a presentation to your staff or board. It’s very effective. What are some other tips for speaking effectively?

The Ripple Effect – A Large Donation Shows Two Trends at Work

The Agitator

FUNDRAISING BULLETIN! “An enterprise blockchain cryptocurrency company just funded every classroom project request on DonorsChoose.org.” ” Yes, I realize that half of that sentence wouldn’t have made a bit of sense five years ago. It may not even make full sense now.

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Is Your Logo Effective? Tips to Evaluate Your Visual Identity

Kivi's Nonprofit Communications Blog

Guest Post by Julia Reich, Julia Reich Design. Julia Reich. Julia Reich is guest blogging for us on several graphic design topics. This second post focuses on logos and how they relate to branding. You can read her first post on graphic design style sheets here.