Is shaming an effective fundraising strategy?

iMarketSmart

It is also an excellent investment, ensuring effective stewardship of your charitable giving, as The Princeton Review ranking attests. The post Is shaming an effective fundraising strategy? I was intrigued. . A few weeks ago one of my employees (Nicole) forwarded the following email to me from her beloved alma mater. It was from the president of the school. Impressive! The subject line made clear that he was going to let her know how she can help the University of _.

4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

The effective and efficient solution is segmenting your donors. Donors can be segmented countless ways, but for the purposes of effective marketing, four segmentation strategies to start with are as follows: By communication method. Sarah Tedesco.

Trending Sources

6 Effective Ways to Thank Donors for a Lasting Relationship

EveryAction

To that point, we’ve compiled 6 effective ways to thank donors this giving season. This example gif by the United Nations Foundation is simple, clean, and effective. The Blue Green Alliance sends out this simple but effective monthly newsletter.

3 ways to use direct mail effectively in the age of social media

iMarketSmart

Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. The post 3 ways to use direct mail effectively in the age of social media appeared first on MarketSmart | . Don’t discount the traditional methods. MarketSmart has generated millions of dollars for clients with direct mail. Combine online and offline channels. Often it is best to combine direct mail with an Internet landing page.

Want to be more effective in your fundraising? Get LEAN!

Wild Woman Fundraising

Do you have too much to do? Want to go from this: To This? This is about utilizing Lean Manufacturing processes to get the fundraising tasks you need to do done in the shortest amount of time, always improving, and always looking for ways to do it more efficiently. Are you intrigued?

Effective Bequest Marketing [Webinar Tomorrow]

Kivi's Nonprofit Communications Blog

Tom Ahern. Tomorrow, June 16th at 1 p.m. Eastern (10 a.m. Pacific), Tom Ahern, one of the world’s top authorities on “raising more money from the very same donors,” will join us for his popular 90-minute webinar, Marketing Bequests: The Art of Asking for That Final Gift.

Look! Anatomy of an Effective Annual Appeal

Wild Woman Fundraising

Anatomy of an Effective Annual Appeal originally appeared on Wild Woman Fundraising on December 5, 2011. What's the time orientation or sense orientation in YOUR appeal letters?

Building an Effective Nonprofit Mobile Strategy

Kivi's Nonprofit Communications Blog

But every organization has one thing in common – they all must ACT on mobile to stay relevant, continuing to serve their mission most effectively. Tonia Zampieri. Tonia Zampieri is back with some more advice on how to get your nonprofit’s mobile marketing strategy in place.

14 Tips for Making Your Nonprofit Email More Effective

Fundraising 123

How do you measure your email effectiveness? Dan Zarrella , a social media researcher and author, recently revealed in a Hubspot webinar a trove of statistical analysis on email marketing. Zarrella parsed 9.5

How Effective Is Our Fundraising?

The Agitator

The latest stats from Giving USA might be cause for smug satisfaction. Overall giving in the U.S. reached record highs at $373.25 billion in 2015, up 4.1% from the previous year. This amount covers giving from US-based individuals and institutions to US-based 501(c)3 nonprofit organizations. [I I come from the advocacy world and would note that this amount doesn’t include giving to the many nonprofits that engage in significant lobbying activities, which is not tax-deductible.]

A Super Effective Online Fundraising Tool: The “Wins” Blog Post

Kivi's Nonprofit Communications Blog

Photo credit: https://flic.kr/p/7Q2CdQ. p/7Q2CdQ. Want to get donors all jazzed up before an online fundraising campaign? Try the “wins” blog post, a numbered summary of the good your donors made possible in the recent past.

The simplest and most effective 6-step major gift and planned gift marketing strategy ever

iMarketSmart

The post The simplest and most effective 6-step major gift and planned gift marketing strategy ever appeared first on MarketSmart | . Employ donor surveys. Provide valuable engagement offers using the information you learned from the surveys (that way your offers will elicit responses— since you now know what your prospects want/desire). Use technology that tracks and captures their online engagements (clicks, downloads, etc.).

Learn the most effective way to fundraise April 4th-5th, 2016

Wild Woman Fundraising

I was going to ask you what’s the most effective way to fundraise. Once we have that sort of philosophical understanding of the differences between fundraising and sales, we can then really move forward and be effective.

April 39

Effective Writing For Small Nonprofits

The Agitator

Unfortunately, not every nonprofit can afford to hire accomplished copywriters and designers to prepare their fundraising messages. I wish everyone could, because there’s an enormous bank of know-how out there, and there’s no real substitute for it … fundraising copywriting and design is a craft.

Feeling Good Or Feeling Effective

The Agitator

Are you looking to feel good or feel effective? When you personally make a charitable contribution, what’s really going on? You could take the coward’s way out and say ‘Both!’ ’ About two weeks ago I read this column in the NY Times — Donating, and Making Sure the Money Is Put to Work. I set it aside because it left me feeling uneasy.

2015 Fundraising Effectiveness Report: Read It and Weep

The Agitator

The AFP/Urban Institute’s 2015 Fundraising Effectiveness Project Report (FEP) is now out. The results are nothing short of depressing.

Editorial Calendars Increase Effectiveness – Learn How to Master Yours

Kivi's Nonprofit Communications Blog

Our research shows that nonprofits with effective communications are three times as likely to use an editorial calendar as those who say their communications are ineffective.

Measuring nonprofit effectiveness and what’s next for GuideStar

Wild Woman Fundraising

So, we think we began the first revolution of nonprofit transparency, and now we’re beginning the second wave of nonprofit transparency that drives nonprofit effectiveness. The big question is, is the nonprofit effective? Your question on nonprofit effectiveness is so important.

Is Your Logo Effective? Tips to Evaluate Your Visual Identity

Kivi's Nonprofit Communications Blog

Guest Post by Julia Reich, Julia Reich Design. Julia Reich. Julia Reich is guest blogging for us on several graphic design topics. This second post focuses on logos and how they relate to branding. You can read her first post on graphic design style sheets here.

The Secret to Effectively Marketing Your Fundraising Event

Fundraising 123

But if you focus on just one more thing, your marketing can be exponentially more effective. Because fundraising events can be expensive, it''s important to maximize your investment with a targeted outreach strategy. Your goals should be to increase ticket sales, improve word of mouth buzz, create more invested supporters, and ultimately raise more money. When planning an event, it''s important to ask: "Why will people attend?"

10 Messengers Who Are More Effective Than You

Fundraising 123

There’s no denying we’re in an age of unprecedented level of skepticism about traditional sources of information. People don’t put much stock in the words of marketers, politicians, government representatives, companies, or even charities. We tend instead to trust people we perceive as like us—or at least those who seem not to have selfish motives for their opinions. That’s why you trust that random hotel reviewer from San Francisco more than the Westin website. .

4-H Rebrands – Simply, Effectively & Memorably (Case Study)

Getting Attention

I was pleasantly astonished to see this sign at JFK airport last month. In a flash, 4-H showed and told me that it’s much different than it used to be…that it’s moved forward to embrace building kids’ skills in all areas, not just the farm skills it focused on for so long.

Effective Use of LinkedIn

A Small Change

Here’s how to effectively use the LinkedIn platform to increase your organization’s reach and profile: Establish a Presence. While most non-profits realize the benefits of Facebook, YouTube and Twitter, far fewer organizations fully realize the inherent power of LinkedIn.

5 Principles for a More Effective Nonprofit Website

Fundraising 123

Your website is a critical resource for engaging with three important audiences: All of your constituents, including volunteers, alumni, members and advocacy supporters. All of your donors – both current and prospective. People who have little to no previous knowledge about your nonprofit. Whether you plan a total redesign or just a few tweaks, a few simple changes to your website can make a big difference in how people perceive and interact with your cause. Ditch the text.

Softening Statements: 22 effective ways to ease into difficult conversations with supporters

iMarketSmart

The post Softening Statements: 22 effective ways to ease into difficult conversations with supporters appeared first on MarketSmart. Softening statements help you “get your toe in the water” with difficult conversations. . They smooth out the discussion.

[Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively

Fundraising Coach

So I asked her if she’d write a post on how nonprofits can use them effectively. Three Ways Nonprofits Can Use Promotional Products Effectively. Here are three ways to use promotional products effectively: Build brand awareness.

Is your fundraising letter as effective as this bag of coffee?

Fundraising Coach

The post Is your fundraising letter as effective as this bag of coffee? I like reading obscure things: prefaces to books, notes on receipts, credits after movies. So it's no surprise that I read the marketing message on the new bag of East African coffee my wife bought for us to try.

Improve Your Marketing Effectiveness Via the Mobile Web

Kivi's Nonprofit Communications Blog

Tonia Zampieri is the Principal and Founder of The M Gen, LLC, a firm that offers mobile products and services to the nonprofit sector , effectively delivering the mobile generation. Tonia Zampieri.

How DecentWork can take your nonprofit to the next level: Interview with Cathy Taylor, Executive Director, Ontario Nonprofit Network

Wild Woman Fundraising

How could our nonprofits be more effective if we just did this one thing? Because I know there’s a real interest in our effectiveness and our performance. Even how we define effectiveness is a challenge. We often confuse effectiveness with being busy. Hey, everybody.

[Guest Post] How to Make Your Fundraising Plans for Next Year Better… and More Effective

Fundraising Coach

How to Make Your Fundraising Plans for Next Year Better… and More Effective. It’s vitally important that our organizations make plans that not only inspire, but that also lay out an effective fundraising strategy for our team to follow.

Your steering wheel: the single most important tool for making effective fundraising asks

Fundraising Coach

But no matter how much a CEO may agree with that post, if we don''t equip her (or Board Members or Directors of Developments or volunteers) to ask effectively , she''ll still falter when she''s in front of the donor. You''d be surprised at what can be effective!

The Key to More Effective Donor Communication

Nonprofit Marketing Blog

This is why the key to more effective communication is specificity. To truly connect with donors and inspire them to become a part of the work that you do, you need to speak to them. Really speak to them. This means getting extremely clear on the message you’re trying to send, and making it incredibly relevant to why they care about your mission in the first place. When your emails and other communications are specific, they can be more relevant, interesting, and authentic.

Acquisition: More On Counterintuitive Effects Of Premiums

The Agitator

In a paper appearing in the Journal of Economic Psychology , “The counterintuitive effects of thank-you gifts on charitable giving” , two Yale University behavioral scientists describe a series of experiments showing that, contrary to expectations, rewarding contributors cuts donations in most circumstances. The Yale researchers who conducted the study, George Newman and Jeremy Shen, found that the most likely reason for the negative effect on contributions was “ crowding out”.

[Guest Post] The money making secret of effective donor newsletters

Fundraising Coach

The very first time I heard him speak, I learned tactics that transformed my fundraising writing and made it much more effective. You can see him talk about effective donor newsletters by watching this Movie Monday. I’m a huge fan of Tom Ahern.

What an effective email fundraising subject line!

Fundraising Coach

Other Possibly Related posts: Effective email. As a fundraising coach, I take a critical look at fundraising letters and emails. It’s always thrilling to be pleasantly surprised!

Where Communications Directors Feel Most Effective

Kivi's Nonprofit Communications Blog

In the 2018 Nonprofit Communications Trends Report , we asked participants to rate their effectiveness on several common nonprofit communications goals. Of the 12 most common nonprofit communications goals , survey participants rated themselves most effective, in this order, at.

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A challenge for the fundraisers of the world…

iMarketSmart

Fundraising best fundraising tactics charity blog cultivation for major gifts cultivation for planned giving donor cultivation fundraising goals fundraising objectives examples fundraising strategies pdf fundraising strategy plan fundraising strategy sample fundraising tips most effective fundraising strategies nonprofit fundraising strategy template Philanthropy StrategyFundraisers have more competitors now than ever before. Your competition is global.

So Simple and Effective, You Gotta Do One!

Kivi's Nonprofit Communications Blog

They are relatively easy to produce and so feel-good and effective. I love, love, love, thank you videos. They are the perfect way to remind your supporters of the good work you are doing with their help, right before your major year-end campaigns. You can use them in lots of other ways too.

How to write effective fundraising letters

Fundraising Coach

In writing up a project for a client, I drafted this short reminder on how to write effective fundraising letters. There is an effective P.S. Studies consistently show that the second thing people look at is the P.S. So craft a postscript with. What else would you add? The letter is personalized. Dear Friend” doesn’t cut it. Studies show the first thing people look for is their address is at the top of the page and their name(s) in the salutation.

5 things great nonprofits do (according to Veritus Group)

iMarketSmart

Fundraising strategy best nonprofits to work for best practices for fundraising charity blog cultivation for major gifts donor cultivation fundraising tips great nonprofits most effective nonprofits nonprofit marketing philanthropy blog