4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

The effective and efficient solution is segmenting your donors. Donors can be segmented countless ways, but for the purposes of effective marketing, four segmentation strategies to start with are as follows: By communication method. Sarah Tedesco.

Measuring Your Communications Effectiveness: 3 Concepts to Keep in Mind

Kivi's Nonprofit Communications Blog

Measuring the effectiveness of your nonprofit’s communications is a complicated puzzle. You have the effectiveness of specific channels like your website or Facebook page. Those depend on the effectiveness of the content you create.

Trending Sources

Want to be more effective in your fundraising? Get LEAN!

Wild Woman Fundraising

Do you have too much to do? Want to go from this: To This? This is about utilizing Lean Manufacturing processes to get the fundraising tasks you need to do done in the shortest amount of time, always improving, and always looking for ways to do it more efficiently. Are you intrigued?

Building Effective Nonprofit Communications Teams (Infographic) #NPCOMM2017

Kivi's Nonprofit Communications Blog

Much of our 2017 Nonprofit Communications Trends Report is about effectiveness. For communicators, there are lots of different ways to talk about effectiveness — what it looks like, how to measure it, and how to get more of it out of your team. It summarizes some of our findings on communications team effectiveness, but of course, there’s lots more in the full report , which is free on our website.

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3 ways to use direct mail effectively in the age of social media

iMarketSmart

Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. The post 3 ways to use direct mail effectively in the age of social media appeared first on MarketSmart | . Don’t discount the traditional methods. MarketSmart has generated millions of dollars for clients with direct mail. Combine online and offline channels. Often it is best to combine direct mail with an Internet landing page.

Building an Effective Nonprofit Mobile Strategy

Kivi's Nonprofit Communications Blog

But every organization has one thing in common – they all must ACT on mobile to stay relevant, continuing to serve their mission most effectively. Tonia Zampieri. Tonia Zampieri is back with some more advice on how to get your nonprofit’s mobile marketing strategy in place.

14 Tips for Making Your Nonprofit Email More Effective

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How do you measure your email effectiveness? Dan Zarrella , a social media researcher and author, recently revealed in a Hubspot webinar a trove of statistical analysis on email marketing. Zarrella parsed 9.5

How Effective Is Our Fundraising?

The Agitator

The latest stats from Giving USA might be cause for smug satisfaction. Overall giving in the U.S. reached record highs at $373.25 billion in 2015, up 4.1% from the previous year. This amount covers giving from US-based individuals and institutions to US-based 501(c)3 nonprofit organizations. [I I come from the advocacy world and would note that this amount doesn’t include giving to the many nonprofits that engage in significant lobbying activities, which is not tax-deductible.]

A Super Effective Online Fundraising Tool: The “Wins” Blog Post

Kivi's Nonprofit Communications Blog

Photo credit: https://flic.kr/p/7Q2CdQ. p/7Q2CdQ. Want to get donors all jazzed up before an online fundraising campaign? Try the “wins” blog post, a numbered summary of the good your donors made possible in the recent past.

Learn the most effective way to fundraise April 4th-5th, 2016

Wild Woman Fundraising

I was going to ask you what’s the most effective way to fundraise. Once we have that sort of philosophical understanding of the differences between fundraising and sales, we can then really move forward and be effective.

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Effective Writing For Small Nonprofits

The Agitator

Unfortunately, not every nonprofit can afford to hire accomplished copywriters and designers to prepare their fundraising messages. I wish everyone could, because there’s an enormous bank of know-how out there, and there’s no real substitute for it … fundraising copywriting and design is a craft.

Feeling Good Or Feeling Effective

The Agitator

Are you looking to feel good or feel effective? When you personally make a charitable contribution, what’s really going on? You could take the coward’s way out and say ‘Both!’ ’ About two weeks ago I read this column in the NY Times — Donating, and Making Sure the Money Is Put to Work. I set it aside because it left me feeling uneasy.

2015 Fundraising Effectiveness Report: Read It and Weep

The Agitator

The AFP/Urban Institute’s 2015 Fundraising Effectiveness Project Report (FEP) is now out. The results are nothing short of depressing.

Editorial Calendars Increase Effectiveness – Learn How to Master Yours

Kivi's Nonprofit Communications Blog

Our research shows that nonprofits with effective communications are three times as likely to use an editorial calendar as those who say their communications are ineffective.

Measuring nonprofit effectiveness and what’s next for GuideStar

Wild Woman Fundraising

So, we think we began the first revolution of nonprofit transparency, and now we’re beginning the second wave of nonprofit transparency that drives nonprofit effectiveness. The big question is, is the nonprofit effective? Your question on nonprofit effectiveness is so important.

Is Your Logo Effective? Tips to Evaluate Your Visual Identity

Kivi's Nonprofit Communications Blog

Guest Post by Julia Reich, Julia Reich Design. Julia Reich. Julia Reich is guest blogging for us on several graphic design topics. This second post focuses on logos and how they relate to branding. You can read her first post on graphic design style sheets here.

The Secret to Effectively Marketing Your Fundraising Event

Fundraising 123

But if you focus on just one more thing, your marketing can be exponentially more effective. Because fundraising events can be expensive, it''s important to maximize your investment with a targeted outreach strategy. Your goals should be to increase ticket sales, improve word of mouth buzz, create more invested supporters, and ultimately raise more money. When planning an event, it''s important to ask: "Why will people attend?"

10 Messengers Who Are More Effective Than You

Fundraising 123

There’s no denying we’re in an age of unprecedented level of skepticism about traditional sources of information. People don’t put much stock in the words of marketers, politicians, government representatives, companies, or even charities. We tend instead to trust people we perceive as like us—or at least those who seem not to have selfish motives for their opinions. That’s why you trust that random hotel reviewer from San Francisco more than the Westin website. .

4-H Rebrands – Simply, Effectively & Memorably (Case Study)

Getting Attention

I was pleasantly astonished to see this sign at JFK airport last month. In a flash, 4-H showed and told me that it’s much different than it used to be…that it’s moved forward to embrace building kids’ skills in all areas, not just the farm skills it focused on for so long.

Effective Use of LinkedIn

A Small Change

Here’s how to effectively use the LinkedIn platform to increase your organization’s reach and profile: Establish a Presence. While most non-profits realize the benefits of Facebook, YouTube and Twitter, far fewer organizations fully realize the inherent power of LinkedIn.

5 Principles for a More Effective Nonprofit Website

Fundraising 123

Your website is a critical resource for engaging with three important audiences: All of your constituents, including volunteers, alumni, members and advocacy supporters. All of your donors – both current and prospective. People who have little to no previous knowledge about your nonprofit. Whether you plan a total redesign or just a few tweaks, a few simple changes to your website can make a big difference in how people perceive and interact with your cause. Ditch the text.

[Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively

Fundraising Coach

So I asked her if she’d write a post on how nonprofits can use them effectively. Three Ways Nonprofits Can Use Promotional Products Effectively. Here are three ways to use promotional products effectively: Build brand awareness.

Is your fundraising letter as effective as this bag of coffee?

Fundraising Coach

The post Is your fundraising letter as effective as this bag of coffee? I like reading obscure things: prefaces to books, notes on receipts, credits after movies. So it's no surprise that I read the marketing message on the new bag of East African coffee my wife bought for us to try.

The simplest and most effective 6-step major gift and planned gift marketing strategy ever

iMarketSmart

The post The simplest and most effective 6-step major gift and planned gift marketing strategy ever appeared first on MarketSmart | . Employ donor surveys. Provide valuable engagement offers using the information you learned from the surveys (that way your offers will elicit responses— since you now know what your prospects want/desire). Use technology that tracks and captures their online engagements (clicks, downloads, etc.).

Improve Your Marketing Effectiveness Via the Mobile Web

Kivi's Nonprofit Communications Blog

Tonia Zampieri is the Principal and Founder of The M Gen, LLC, a firm that offers mobile products and services to the nonprofit sector , effectively delivering the mobile generation. Tonia Zampieri.

How DecentWork can take your nonprofit to the next level: Interview with Cathy Taylor, Executive Director, Ontario Nonprofit Network

Wild Woman Fundraising

How could our nonprofits be more effective if we just did this one thing? Because I know there’s a real interest in our effectiveness and our performance. Even how we define effectiveness is a challenge. We often confuse effectiveness with being busy. Hey, everybody.

[Guest Post] How to Make Your Fundraising Plans for Next Year Better… and More Effective

Fundraising Coach

How to Make Your Fundraising Plans for Next Year Better… and More Effective. It’s vitally important that our organizations make plans that not only inspire, but that also lay out an effective fundraising strategy for our team to follow.

Your steering wheel: the single most important tool for making effective fundraising asks

Fundraising Coach

But no matter how much a CEO may agree with that post, if we don''t equip her (or Board Members or Directors of Developments or volunteers) to ask effectively , she''ll still falter when she''s in front of the donor. You''d be surprised at what can be effective!

The Key to More Effective Donor Communication

Nonprofit Marketing Blog

This is why the key to more effective communication is specificity. To truly connect with donors and inspire them to become a part of the work that you do, you need to speak to them. Really speak to them. This means getting extremely clear on the message you’re trying to send, and making it incredibly relevant to why they care about your mission in the first place. When your emails and other communications are specific, they can be more relevant, interesting, and authentic.

Softening Statements: 22 effective ways to ease into difficult conversations with supporters

iMarketSmart

The post Softening Statements: 22 effective ways to ease into difficult conversations with supporters appeared first on MarketSmart. Softening statements help you “get your toe in the water” with difficult conversations. . They smooth out the discussion.

[Guest Post] The money making secret of effective donor newsletters

Fundraising Coach

The very first time I heard him speak, I learned tactics that transformed my fundraising writing and made it much more effective. You can see him talk about effective donor newsletters by watching this Movie Monday. I’m a huge fan of Tom Ahern.

Acquisition: More On Counterintuitive Effects Of Premiums

The Agitator

In a paper appearing in the Journal of Economic Psychology , “The counterintuitive effects of thank-you gifts on charitable giving” , two Yale University behavioral scientists describe a series of experiments showing that, contrary to expectations, rewarding contributors cuts donations in most circumstances. The Yale researchers who conducted the study, George Newman and Jeremy Shen, found that the most likely reason for the negative effect on contributions was “ crowding out”.

What an effective email fundraising subject line!

Fundraising Coach

Other Possibly Related posts: Effective email. As a fundraising coach, I take a critical look at fundraising letters and emails. It’s always thrilling to be pleasantly surprised!

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How to write effective fundraising letters

Fundraising Coach

In writing up a project for a client, I drafted this short reminder on how to write effective fundraising letters. There is an effective P.S. Studies consistently show that the second thing people look at is the P.S. So craft a postscript with. What else would you add? The letter is personalized. Dear Friend” doesn’t cut it. Studies show the first thing people look for is their address is at the top of the page and their name(s) in the salutation.

Ep225: How National NPOs Can Work Effectively with Field Offices on Corporate Partnerships

Selfish Giving

Today on CauseTalk Radio , Megan I talk to Mollye Rhea , President of Atlanta-based For Momentum , on what's needed for a national corporate partnership to succeed both for the national headquarters and the field offices.

18 habits every fundraiser should have by their first 6 months on the job

Wild Woman Fundraising

You may have heard of Steven Covey’s habits of highly effective people. What’s one thing you could do, each week, each day, or each month to be more effective in your role, whether you’re just starting out or you have 10 years of experience?

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How to convince your donors that you’re effective

Nonprofit Marketing Blog

A new free guide is out to help your organization talk about impact in a meaningful way.

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The Secret to Effective Fundraising Premiums

Fundraising 123

For more on the deleterious effects of premiums, read the Agitator.) At the recent Nonprofit Technology Conference, I was asked about donor premiums -- those return address labels, mugs, etc. given to people in exchange for making a donation. .

Pitching Your Cause: Effectively Working with the Media to Spread Your Story

Fundraising 123

Download the audio recording below 'Related Documents'! As your organization works to stay top of mind for supporters and the media, you may be feeling overwhelmed by the prospect of public relations, pitches and press releases. You think to yourself: What grabs a reporter's attention? How can I increase the chances of my event being covered? Who's the best person to contact at media outlets when my organization has news?

Is Your Nonprofit a Dabbler in Social Media or an Effective Power User?

Fundraising 123

Nonprofits and Social Media: It Ain't Optional defines the difference between those nonprofits that use social media very effectively and those for whom it is a waste of time. For example, the survey that underlies the report revealed that while 95% of the surveyed nonprofits have a Facebook page, only 22% thought that page very effective. Social media is about increasing cost efficiency and marketing effectiveness.

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