Effective and Ethical Creative [New Guide]

Kivi's Nonprofit Communications Blog

It’s really all about creating communications that are effective AND consistent with your values and ethics. M + R has released a new guide called Direct Response Creative for Nonprofits: Theory and Practice. That rather dry name belies the very interesting content inside.

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Is shaming an effective fundraising strategy?

iMarketSmart

It is also an excellent investment, ensuring effective stewardship of your charitable giving, as The Princeton Review ranking attests. The post Is shaming an effective fundraising strategy? I was intrigued. . A few weeks ago one of my employees (Nicole) forwarded the following email to me from her beloved alma mater. It was from the president of the school. Impressive! The subject line made clear that he was going to let her know how she can help the University of _.

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5 Core Competencies of Effective Nonprofit Social Media Managers

J Campbell Social Marketing

Even if it’s not a full-time job, there are certain core competencies necessary to effectively manage social media for a nonprofit. . Here are my recommended five core competencies of effective nonprofit social media managers, and I will cover all of these in the upcoming training course.

Donor Acquisition: 5 Effective Strategies for Social Media

J Campbell Social Marketing

Capturing your supporters’ attention online has always been challenging, and, without an effective social media strategy in place, your nonprofit risks getting lost in the shuffle. Social Media for Social Good Academy 2.0 is opening soon!

Hot Topics in August: Crisis Communications and More Effective Marketing

Kivi's Nonprofit Communications Blog

August 27: Level Up Your Nonprofit Marketing: A Five-Step Guide to Increasing Your Effectiveness with Kivi Leroux Miller. FREE Webinar] Learn the steps to take to become a more effective marketer. Here’s what’s happening next month at Nonprofit Marketing Guide….

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Learn How to Measure Communications Effectiveness

Kivi's Nonprofit Communications Blog

Measuring the effectiveness of your communications work can be confusing. Join us tomorrow and learn how to prove how essential your work is during our next two-part webinar series: Measuring the Effectiveness of Your Communications Work. The post Learn How to Measure Communications Effectiveness appeared first on Kivi's Nonprofit Communications Blog. STARTS TOMORROW! But your work as a nonprofit communicator is essential to your nonprofit’s success.

3 smart new metrics to measure your fundraising effectiveness

iMarketSmart

The post 3 smart new metrics to measure your fundraising effectiveness appeared first on MarketSmart, LLC |. Fundraising strategy annual giving metrics charity blog fundraising kpi fundraising measurement thermometer fundraising metrics dashboard fundraising metrics for nonprofits fundraising roi benchmarks major gift officer performance metrics measuring fundraising effectiveness Philanthropy StrategyI’ll bet you make lots of calls.

3 ways to use direct mail effectively in the age of social media

iMarketSmart

Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. The post 3 ways to use direct mail effectively in the age of social media appeared first on MarketSmart | . Don’t discount the traditional methods. MarketSmart has generated millions of dollars for clients with direct mail. Combine online and offline channels. Often it is best to combine direct mail with an Internet landing page.

Measuring Your Communications Effectiveness: 3 Concepts to Keep in Mind

Kivi's Nonprofit Communications Blog

Measuring the effectiveness of your nonprofit’s communications is a complicated puzzle. You have the effectiveness of specific channels like your website or Facebook page. Those depend on the effectiveness of the content you create. That depends on the effectiveness of your editorial calendar. Then there’s the effective management and growth of your communications team. They know it’s effectiveness on those few essentials that leads to profits.

Effective Use of LinkedIn

A Small Change

Here’s how to effectively use the LinkedIn platform to increase your organization’s reach and profile: Establish a Presence. While most non-profits realize the benefits of Facebook, YouTube and Twitter, far fewer organizations fully realize the inherent power of LinkedIn.

Preparation Pays: How to Create an Effective Media Briefing

Kivi's Nonprofit Communications Blog

Preparation is a key ingredient of effective media relations and it’s crucial to make sure that anyone who is speaking to a reporter on behalf of your organization is ready to shine when cameras or tape recorders start rolling. The post Preparation Pays: How to Create an Effective Media Briefing appeared first on Kivi's Nonprofit Communications Blog.

Effective Bequest Marketing [Webinar Tomorrow]

Kivi's Nonprofit Communications Blog

Tom Ahern. Tomorrow, June 16th at 1 p.m. Eastern (10 a.m. Pacific), Tom Ahern, one of the world’s top authorities on “raising more money from the very same donors,” will join us for his popular 90-minute webinar, Marketing Bequests: The Art of Asking for That Final Gift. Recordings available if you can’t attend live, but you have to register before the webinar begins. Kristina. Guest Post by Tom Ahern.

It takes a community to effectively spread evidence-based COVID-19 messaging

Public Sector Marketing 2.0

The post It takes a community to effectively spread evidence-based COVID-19 messaging appeared first on Mike Kujawski | Navigating Digital Disruption.

How to Effectively Tailor-Make Social Media Content for Different Platforms (with cheat sheet)

J Campbell Social Marketing

The post How to Effectively Tailor-Make Social Media Content for Different Platforms (with cheat sheet) appeared first on marketing for the modern nonprofit. Social Media for Social Good Academy 2.0 is opening soon!

5 Ways to Effectively Use Your CRM

EveryAction

The most effective way to consistently communicate with your supporters is through email, a huge majority of Americans check their email at least once a day, and the number is only increasing. With effective testing, you’ll be maximizing the potential of your email program and your CRM. To engage your supporters effectively, it is crucial that you are able to segment lists based on their level of participation and address them with this in mind.

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The Girl Effect

Public Sector Marketing 2.0

I was going through some overdue Social Marketing ListServe reading today, when I happened to stumble across this Girl Effect video in one of Nancy Lee ‘s responses. This video (created by Nike) illustrates how re-branding the approach on poverty (note that re-branding is a marketing technique) could have a powerful effect on how we deal with it.

Hot Topics in July: Saving Money, Press Conferences, and Measuring Your Effectiveness

Kivi's Nonprofit Communications Blog

Registration is $20 or free with an All-Access Pass Learn More and Register July 23 & 25: Measuring the Effectiveness of Your Communications Work [Two-Part Series] Measuring the effectiveness of your nonprofit communications work is hard. Kivi will start talking measuring effectiveness and internal communications. The post Hot Topics in July: Saving Money, Press Conferences, and Measuring Your Effectiveness appeared first on Kivi's Nonprofit Communications Blog.

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How to effectively interact with donors

Fundraising Coach

The post How to effectively interact with donors appeared first on FundraisingCoach.com. So many fundraising problems can be solved by interacting with donors. Getting to know them. Asking about their interests. Learning their stories. I call it "seeing donors in their natural habitat.". But if you've had years and years of only focusing on your nonprofit and what you do and how great your staff is, interacting with donors can be really hard.

Editorial Calendars Increase Effectiveness – Learn How to Master Yours

Kivi's Nonprofit Communications Blog

Our research shows that nonprofits with effective communications are three times as likely to use an editorial calendar as those who say their communications are ineffective. Effective communicators are also twice as likely to invest significant time into editorial planning as ineffective ones. You have too much content to create, too many communications channels to manage and too little time for any of it, right? The urgent overtakes the important. Priorities get lost in the chaos.

So Simple and Effective, You Gotta Do One!

Kivi's Nonprofit Communications Blog

They are relatively easy to produce and so feel-good and effective. I love, love, love, thank you videos. They are the perfect way to remind your supporters of the good work you are doing with their help, right before your major year-end campaigns. You can use them in lots of other ways too. If you don’t have one in the works now, it’s not too late!

Building an Effective Nonprofit Mobile Strategy

Kivi's Nonprofit Communications Blog

But every organization has one thing in common – they all must ACT on mobile to stay relevant, continuing to serve their mission most effectively. Tonia Zampieri. Tonia Zampieri is back with some more advice on how to get your nonprofit’s mobile marketing strategy in place. Also, she shares how you could have the chance to win a mobile marketing strategy session with Atlantic Business Technologies. Guest Post by Tonia Zampieri of Atlantic Business Technologies.

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How To Find Effective Database Solutions for Social Services Organizations

EveryAction

Effective fundraising, member engagement, and volunteer management all hinge on the ability to collect and easily utilize information about supporters in both online and offline interactions. For social services organizations such as food banks, shelters, and community centers, managing data well is a critical part of keeping their doors open to members of the community in need of their services.

STARTS TODAY – Measuring the Effectiveness of Your Communications Work

Kivi's Nonprofit Communications Blog

Measuring the effectiveness of your nonprofit communications work is hard. Join us tomorrow for a BRAND NEW webinar series: Measuring the Effectiveness of Your Communications Work. But you can figure it out! We’ll show you how. Presented by Kivi Leroux Miller. October 17th and 19th. 1:00 p.m. ET (10:00 a.m. Registration for Part 1 is $99 OR Register for Both Webinars for $199.

[Guest Posts] 10 Tips for Creating a Highly Effective Planned Giving Appeal

Fundraising Coach

10 Tips for Creating a Highly Effective Planned Giving Appeal. The post [Guest Posts] 10 Tips for Creating a Highly Effective Planned Giving Appeal appeared first on FundraisingCoach.com. Today's guest post is from planned giving expert Tony Martignetti.

Effectively Communicating What Your Cause Really Does

Cause Related Marketing

With GoodGoes.org Save the Children effectively communicates what saving children looks like at the ground level in the developing world. In effect it’s a kind of blog, with posts from Save the Children health workers in a half dozen countries on four continents. Save the Children Blogs Effective Charity Communications Malawi GoodGoes.orgTypically, charities are better at asking for help than they are at demonstrating success at their mission.

One Simple Tactic You Can Use to Be More Effective at Everything

iMarketSmart

Even I’d think twice before reading a blog post that suggests it can make you more effective at everything… But, before you press the back button or open a new tab, please hear me out. At this point you may be wondering to yourself, “What does a story about blog subscribers have to do with me being more effective?” How surveys make you more effective. Effectiveness can be derived in many ways from surveys. I wish I didn’t have such a “clickbait” title.

Thank-You Videos, Measuring Effectiveness, Adrian Sargeant, and a Pass Sale All Happening in October!

Kivi's Nonprofit Communications Blog

October 17 & 18: Measuring the Effectiveness of Your Communications Work, Parts 1 and 2. The post Thank-You Videos, Measuring Effectiveness, Adrian Sargeant, and a Pass Sale All Happening in October! Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: October 4: How to Create a Thank-You Video for Supporters Before Thanksgiving. Get everything you need to create a great thank-you video just in time for Thanksgiving.

14 Tips for Making Your Nonprofit Email More Effective

Fundraising 123

How do you measure your email effectiveness? Dan Zarrella , a social media researcher and author, recently revealed in a Hubspot webinar a trove of statistical analysis on email marketing. Zarrella parsed 9.5 billion email sets from MailChimp , ran three focus groups, and did a survey to come to his conclusions about the best email marketing practices. Although Zarrella's insights were directed at "commercial" email, nonprofits can benefit just as well.

5 Principles for a More Effective Nonprofit Website

Fundraising 123

Your website is a critical resource for engaging with three important audiences: All of your constituents, including volunteers, alumni, members and advocacy supporters. All of your donors – both current and prospective. People who have little to no previous knowledge about your nonprofit. Whether you plan a total redesign or just a few tweaks, a few simple changes to your website can make a big difference in how people perceive and interact with your cause. Ditch the text.

The Secret to Effective Fundraising Premiums

Fundraising 123

For more on the deleterious effects of premiums, read the Agitator.) At the recent Nonprofit Technology Conference, I was asked about donor premiums -- those return address labels, mugs, etc. given to people in exchange for making a donation. . From the research I''ve seen, premiums can work to boost giving in the short term but also create some problems long term, especially if the premiums are positioned as a quid pro quo for a gift and have limited resonance with the cause.

The Secret to Effectively Marketing Your Fundraising Event

Fundraising 123

But if you focus on just one more thing, your marketing can be exponentially more effective. Because fundraising events can be expensive, it''s important to maximize your investment with a targeted outreach strategy. Your goals should be to increase ticket sales, improve word of mouth buzz, create more invested supporters, and ultimately raise more money. When planning an event, it''s important to ask: "Why will people attend?"

Improve Your Marketing Effectiveness Via the Mobile Web

Kivi's Nonprofit Communications Blog

Tonia Zampieri is the Principal and Founder of The M Gen, LLC, a firm that offers mobile products and services to the nonprofit sector , effectively delivering the mobile generation. Tonia Zampieri. More and more of your supporters and program participants are using their smartphones to look at your website and to read the emails you send them. It’s time to make sure your content is mobile friendly.

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Road Rage Effect and Being Fair to Donors with Jim Langley (EF-S02-E05)

iMarketSmart

The post Road Rage Effect and Being Fair to Donors with Jim Langley (EF-S02-E05) appeared first on MarketSmart, LLC |. We are joined again by special guest, Jim Langley, president of Langley Innovations. Make sure to listen to the last episode to hear the first part of this conversation. Educational institutes adapting to donor needs and being fair to your donors are the main topics discussed. Learn more about MarketSmart at [link] and Jim Langley at [link].

4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

The effective and efficient solution is segmenting your donors. Donors can be segmented countless ways, but for the purposes of effective marketing, four segmentation strategies to start with are as follows: By communication method. Effectively reaching these various age demographics should be less about naming one group as a challenging mystery, and more about acknowledging the groups’ differences and pragmatically approaching how you promote your organization to them.

Satisfaction vs. Effectiveness

The Agitator

Either way, satisfaction doesn’t equal effectiveness. At DonorVoice, we are constantly monitoring the satisfaction of donors. Was it easy to donate online? How was your experience with that canvasser? How satisfied were you with that event? It may surprise you, then, to hear me say that you can have donors who are satisfied by an experience and it doesn’t matter at all. This is clearly an exception, not the rule.

Is Your Logo Effective? Tips to Evaluate Your Visual Identity

Kivi's Nonprofit Communications Blog

Guest Post by Julia Reich, Julia Reich Design. Julia Reich. Julia Reich is guest blogging for us on several graphic design topics. This second post focuses on logos and how they relate to branding. You can read her first post on graphic design style sheets here. People are passionate and loyal to brands they feel connected to, and that doesn’t just apply to coffee and sneakers, it’s relevant to nonprofit brands too. Loyalty leads to increased awareness, participation, and donations.

4-H Rebrands – Simply, Effectively & Memorably (Case Study)

Getting Attention

I was pleasantly astonished to see this sign at JFK airport last month. In a flash, 4-H showed and told me that it’s much different than it used to be…that it’s moved forward to embrace building kids’ skills in all areas, not just the farm skills it focused on for so long. And, in acknowledging that it’s far different than what it used to be, the message really resonates.

10 Messengers Who Are More Effective Than You

Fundraising 123

There’s no denying we’re in an age of unprecedented level of skepticism about traditional sources of information. People don’t put much stock in the words of marketers, politicians, government representatives, companies, or even charities. We tend instead to trust people we perceive as like us—or at least those who seem not to have selfish motives for their opinions. That’s why you trust that random hotel reviewer from San Francisco more than the Westin website. .

How to effectively ask for advice

Fundraising Coach

I know we’ve talked alot about effective fundraising letters and successful year-end appeals. Some tips on effectively asking for advice. How to Ask for Money Effectively – Top Mistakes People Make When Fundraising. Last week, I was at a meeting and heard a board member say: “Ask a man for advice, and he’ll give you money. Ask a man for money, and he’ll give you advice. Isn’t that the truth?

What an effective email fundraising subject line!

Fundraising Coach

Other Possibly Related posts: Effective email. As a fundraising coach, I take a critical look at fundraising letters and emails. It’s always thrilling to be pleasantly surprised! Last week, I was pleasantly surprised to look in my inbox and see this email subject line: Email subject line: “You made this happen.” ” Isn’t that a great email subject line?! I couldn’t wait to figure out what “this” was! What did I make happen.

Effective Writing For Small Nonprofits

The Agitator

Unfortunately, not every nonprofit can afford to hire accomplished copywriters and designers to prepare their fundraising messages. I wish everyone could, because there’s an enormous bank of know-how out there, and there’s no real substitute for it … fundraising copywriting and design is a craft.

The most effective way to raise money for your walk or run page

Blue Sky Collaborative

The most effective peer to peer fundraiser asks the right people, makes the ask in person, on the phone or by email, and asks more than once. Fundraising is personal and is done on the ground. If you think, posting. Bikeathons Fundraising Tips Marathon Fundraising Mobile Fundraising Online Fundraising Peer to Peer Fundraising Third Party Fundraising Viral Fundraising Walkathons

Social Fundraising Is The Most Effective Form of Online Fundraising

Blue Sky Collaborative

Social Fundraising: Why Your Organization Needs to Leverage The Most Effective Form of Online Fundraising View more presentations from sburadagunta