Is shaming an effective fundraising strategy?

iMarketSmart

It is also an excellent investment, ensuring effective stewardship of your charitable giving, as The Princeton Review ranking attests. The post Is shaming an effective fundraising strategy? I was intrigued. . A few weeks ago one of my employees (Nicole) forwarded the following email to me from her beloved alma mater. It was from the president of the school. Impressive! The subject line made clear that he was going to let her know how she can help the University of _.

Learn How to Measure Communications Effectiveness

Kivi's Nonprofit Communications Blog

Measuring the effectiveness of your communications work can be confusing. Join us tomorrow and learn how to prove how essential your work is during our next two-part webinar series: Measuring the Effectiveness of Your Communications Work. The post Learn How to Measure Communications Effectiveness appeared first on Kivi's Nonprofit Communications Blog. STARTS TOMORROW! But your work as a nonprofit communicator is essential to your nonprofit’s success.

Where Communications Directors Feel Most Effective

Kivi's Nonprofit Communications Blog

In the 2018 Nonprofit Communications Trends Report , we asked participants to rate their effectiveness on several common nonprofit communications goals. Of the 12 most common nonprofit communications goals , survey participants rated themselves most effective, in this order, at.

Hot Topics in July: Saving Money, Press Conferences, and Measuring Your Effectiveness

Kivi's Nonprofit Communications Blog

Registration is $20 or free with an All-Access Pass Learn More and Register July 23 & 25: Measuring the Effectiveness of Your Communications Work [Two-Part Series] Measuring the effectiveness of your nonprofit communications work is hard.

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How to effectively interact with donors

Fundraising Coach

The post How to effectively interact with donors appeared first on FundraisingCoach.com. So many fundraising problems can be solved by interacting with donors. Getting to know them. Asking about their interests. Learning their stories. I call it "seeing donors in their natural habitat.".

Measuring Your Communications Effectiveness: 3 Concepts to Keep in Mind

Kivi's Nonprofit Communications Blog

Measuring the effectiveness of your nonprofit’s communications is a complicated puzzle. You have the effectiveness of specific channels like your website or Facebook page. Those depend on the effectiveness of the content you create.

3 smart new metrics to measure your fundraising effectiveness

iMarketSmart

The post 3 smart new metrics to measure your fundraising effectiveness appeared first on MarketSmart, LLC |. Fundraising strategy annual giving metrics charity blog fundraising kpi fundraising measurement thermometer fundraising metrics dashboard fundraising metrics for nonprofits fundraising roi benchmarks major gift officer performance metrics measuring fundraising effectiveness Philanthropy StrategyI’ll bet you make lots of calls.

6 Effective Ways to Thank Donors for a Lasting Relationship

EveryAction

To that point, we’ve compiled 6 effective ways to thank donors this giving season. This example gif by the United Nations Foundation is simple, clean, and effective. The Blue Green Alliance sends out this simple but effective monthly newsletter.

One Simple Tactic You Can Use to Be More Effective at Everything

iMarketSmart

Even I’d think twice before reading a blog post that suggests it can make you more effective at everything… But, before you press the back button or open a new tab, please hear me out. How surveys make you more effective. Effectiveness can be derived in many ways from surveys.

Effective Bequest Marketing [Webinar Tomorrow]

Kivi's Nonprofit Communications Blog

Tom Ahern. Tomorrow, June 16th at 1 p.m. Eastern (10 a.m. Pacific), Tom Ahern, one of the world’s top authorities on “raising more money from the very same donors,” will join us for his popular 90-minute webinar, Marketing Bequests: The Art of Asking for That Final Gift.

Building Effective Nonprofit Communications Teams (Infographic) #NPCOMM2017

Kivi's Nonprofit Communications Blog

Much of our 2017 Nonprofit Communications Trends Report is about effectiveness. For communicators, there are lots of different ways to talk about effectiveness — what it looks like, how to measure it, and how to get more of it out of your team. It summarizes some of our findings on communications team effectiveness, but of course, there’s lots more in the full report , which is free on our website.

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3 ways to use direct mail effectively in the age of social media

iMarketSmart

Although direct mail requires printing and postage, we still include it in our marketing plans because it can be effective if you do it right. The post 3 ways to use direct mail effectively in the age of social media appeared first on MarketSmart | . Don’t discount the traditional methods. MarketSmart has generated millions of dollars for clients with direct mail. Combine online and offline channels. Often it is best to combine direct mail with an Internet landing page.

4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

The effective and efficient solution is segmenting your donors. Donors can be segmented countless ways, but for the purposes of effective marketing, four segmentation strategies to start with are as follows: By communication method. Sarah Tedesco.

The Girl Effect

Public Sector Marketing 2.0

I was going through some overdue Social Marketing ListServe reading today, when I happened to stumble across this Girl Effect video in one of Nancy Lee ‘s responses.

Preparation Pays: How to Create an Effective Media Briefing

Kivi's Nonprofit Communications Blog

Preparation is a key ingredient of effective media relations and it’s crucial to make sure that anyone who is speaking to a reporter on behalf of your organization is ready to shine when cameras or tape recorders start rolling. The post Preparation Pays: How to Create an Effective Media Briefing appeared first on Kivi's Nonprofit Communications Blog.

A Super Effective Online Fundraising Tool: The “Wins” Blog Post

Kivi's Nonprofit Communications Blog

Photo credit: https://flic.kr/p/7Q2CdQ. p/7Q2CdQ. Want to get donors all jazzed up before an online fundraising campaign? Try the “wins” blog post, a numbered summary of the good your donors made possible in the recent past.

Editorial Calendars Increase Effectiveness – Learn How to Master Yours

Kivi's Nonprofit Communications Blog

Our research shows that nonprofits with effective communications are three times as likely to use an editorial calendar as those who say their communications are ineffective.

So Simple and Effective, You Gotta Do One!

Kivi's Nonprofit Communications Blog

They are relatively easy to produce and so feel-good and effective. I love, love, love, thank you videos. They are the perfect way to remind your supporters of the good work you are doing with their help, right before your major year-end campaigns. You can use them in lots of other ways too.

How To Find Effective Database Solutions for Social Services Organizations

EveryAction

Effective fundraising, member engagement, and volunteer management all hinge on the ability to collect and easily utilize information about supporters in both online and offline interactions.

Effective Use of LinkedIn

A Small Change

Here’s how to effectively use the LinkedIn platform to increase your organization’s reach and profile: Establish a Presence. While most non-profits realize the benefits of Facebook, YouTube and Twitter, far fewer organizations fully realize the inherent power of LinkedIn.

STARTS TODAY – Measuring the Effectiveness of Your Communications Work

Kivi's Nonprofit Communications Blog

Measuring the effectiveness of your nonprofit communications work is hard. Join us tomorrow for a BRAND NEW webinar series: Measuring the Effectiveness of Your Communications Work. But you can figure it out! We’ll show you how.

Building an Effective Nonprofit Mobile Strategy

Kivi's Nonprofit Communications Blog

But every organization has one thing in common – they all must ACT on mobile to stay relevant, continuing to serve their mission most effectively. Tonia Zampieri. Tonia Zampieri is back with some more advice on how to get your nonprofit’s mobile marketing strategy in place.

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Thank-You Videos, Measuring Effectiveness, Adrian Sargeant, and a Pass Sale All Happening in October!

Kivi's Nonprofit Communications Blog

October 17 & 18: Measuring the Effectiveness of Your Communications Work, Parts 1 and 2. The post Thank-You Videos, Measuring Effectiveness, Adrian Sargeant, and a Pass Sale All Happening in October!

Effectively Communicating What Your Cause Really Does

Cause Related Marketing

With GoodGoes.org Save the Children effectively communicates what saving children looks like at the ground level in the developing world. In effect it’s a kind of blog, with posts from Save the Children health workers in a half dozen countries on four continents.

14 Tips for Making Your Nonprofit Email More Effective

Fundraising 123

How do you measure your email effectiveness? Dan Zarrella , a social media researcher and author, recently revealed in a Hubspot webinar a trove of statistical analysis on email marketing. Zarrella parsed 9.5

Satisfaction vs. Effectiveness

The Agitator

Either way, satisfaction doesn’t equal effectiveness. At DonorVoice, we are constantly monitoring the satisfaction of donors. Was it easy to donate online? How was your experience with that canvasser? How satisfied were you with that event?

Road Rage Effect and Being Fair to Donors with Jim Langley (EF-S02-E05)

iMarketSmart

The post Road Rage Effect and Being Fair to Donors with Jim Langley (EF-S02-E05) appeared first on MarketSmart, LLC |. We are joined again by special guest, Jim Langley, president of Langley Innovations. Make sure to listen to the last episode to hear the first part of this conversation.

The Secret to Effective Fundraising Premiums

Fundraising 123

For more on the deleterious effects of premiums, read the Agitator.) At the recent Nonprofit Technology Conference, I was asked about donor premiums -- those return address labels, mugs, etc. given to people in exchange for making a donation. .

Top 7 Fundraising In’s and Out’s for 2018

iMarketSmart

Fundraising best fundraising tactics effective non-profit fundraising strategies fundraising strategies examples fundraising strategies for nonprofits pdf fundraising strategies pdf fundraising strategy plan most effective fundraising strategies nonprofit fundraising strategy template

Improve Your Marketing Effectiveness Via the Mobile Web

Kivi's Nonprofit Communications Blog

Tonia Zampieri is the Principal and Founder of The M Gen, LLC, a firm that offers mobile products and services to the nonprofit sector , effectively delivering the mobile generation. Tonia Zampieri.

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Is Your Logo Effective? Tips to Evaluate Your Visual Identity

Kivi's Nonprofit Communications Blog

Guest Post by Julia Reich, Julia Reich Design. Julia Reich. Julia Reich is guest blogging for us on several graphic design topics. This second post focuses on logos and how they relate to branding. You can read her first post on graphic design style sheets here.

4-H Rebrands – Simply, Effectively & Memorably (Case Study)

Getting Attention

I was pleasantly astonished to see this sign at JFK airport last month. In a flash, 4-H showed and told me that it’s much different than it used to be…that it’s moved forward to embrace building kids’ skills in all areas, not just the farm skills it focused on for so long.

Softening Statements: 22 effective ways to ease into difficult conversations with supporters

iMarketSmart

The post Softening Statements: 22 effective ways to ease into difficult conversations with supporters appeared first on MarketSmart. Softening statements help you “get your toe in the water” with difficult conversations. . They smooth out the discussion.

5 Principles for a More Effective Nonprofit Website

Fundraising 123

Your website is a critical resource for engaging with three important audiences: All of your constituents, including volunteers, alumni, members and advocacy supporters. All of your donors – both current and prospective. People who have little to no previous knowledge about your nonprofit. Whether you plan a total redesign or just a few tweaks, a few simple changes to your website can make a big difference in how people perceive and interact with your cause. Ditch the text.

How to effectively ask for advice

Fundraising Coach

I know we’ve talked alot about effective fundraising letters and successful year-end appeals. Some tips on effectively asking for advice. How to Ask for Money Effectively – Top Mistakes People Make When Fundraising.

Increasing Donations: The Essential Ingredients of Effective Nonprofit Web Design

Ann Green

But that’s the biggest – and to be fair – the easiest mistake to make, thinking that an effective design is also fancy. By Dishan Jay. Good web design is a bit like clean air.

Working Effectively with Consultants: Tips for Nonprofits

ImpactMax

If you have any other questions about how to work effectively with communications or creative consultants, please add a comment and I’ll try to answer it. (I’m flickr/oooh-oooh.

What an effective email fundraising subject line!

Fundraising Coach

Other Possibly Related posts: Effective email. As a fundraising coach, I take a critical look at fundraising letters and emails. It’s always thrilling to be pleasantly surprised!

The Secret to Effectively Marketing Your Fundraising Event

Fundraising 123

But if you focus on just one more thing, your marketing can be exponentially more effective. Because fundraising events can be expensive, it''s important to maximize your investment with a targeted outreach strategy. Your goals should be to increase ticket sales, improve word of mouth buzz, create more invested supporters, and ultimately raise more money. When planning an event, it''s important to ask: "Why will people attend?"

Ask Yourself 4 Questions for Effective Nonprofit Taglines

Getting Attention

Welcome to guest blogger Allison Van Diest. Allison, Senior Product Marketing Manager at Blackbaud, prides herself on being not only a marketing “artist” but a marketing “scientist” able to measure the marketing impact.

How to really measure the effectiveness of your legacy gift marketing efforts.

iMarketSmart

The best way to measure the effectiveness of your legacy gift marketing is really quite easy. I’m kicking myself because I didn’t think of this and I certainly can’t take credit for it. A brilliant researcher (Russell James III, J.D.,

12 astounding ways engagement fundraising can help you right now

iMarketSmart

Engage all of your high-value supporters cost-effectively using a carefully balanced mix of digital technology and traditional channels. Here are a dozen ways engagement fundraising helps nonprofits all around the world.

10 Messengers Who Are More Effective Than You

Fundraising 123

There’s no denying we’re in an age of unprecedented level of skepticism about traditional sources of information. People don’t put much stock in the words of marketers, politicians, government representatives, companies, or even charities. We tend instead to trust people we perceive as like us—or at least those who seem not to have selfish motives for their opinions. That’s why you trust that random hotel reviewer from San Francisco more than the Westin website. .