Expert insights. Personalized for you.
You know you need great photography. But for whatever reason, you don’t have it in-house. Maybe you don’t have the skills or access to a professional. Or maybe you can’t photograph the real people you work with for whatever reason (privacy and safety being the main ones in the nonprofit world). So, you turn to stock photography. and find nothing that looks authentic. Or maybe it looks OK, but represents a very slim segment of the people you are communicating to and about. MORE
Are you not using Facebook Fundraisers because you don’t know how to thank Facebook donors that come to you from the platform? Consider this: Mark Zuckerberg announced that more than $2 billion has been raised on Facebook for causes , with more than 45 million people making a donation on the platform. . Let’s think about this for a moment. . MORE
Quite a bit of my consulting work lately has focused on helping clients counter false information spreading online. This sort of engagement can very quickly lead to rough and murky waters, especially if an organization does not arm itself with proper ongoing situational awareness tools in order to differentiate between the bad actors who are steering the narrative and the people unknowingly posting false information. MORE
We’re heading to San Antonio. And not just for the tex-mex or a leisurely stroll along the River Walk. We’re coming to hit up the AFP ICON conference in a big way. We’re talking tee shirt giveaways, a candlelit dinner, and maybe even a selfie station MORE
Branding — or rebranding — isn’t a quick nor simple process. If you’ve contributed to the deep thinking, investigation, articulation, The post Does Your Board Have to Approve Your Brand? appeared first on Mission Minded. Blog Nonprofit Branding Nonprofit Communications Nonprofit Design Nonprofit Messaging MORE
Have a charity event coming up? Whether you’ve started selling tickets, are just beginning to think about your theme, or your event is next week, it’s a good idea to get a good grasp on how you will promote your event. Social Social Fundraising MORE
A newsletter can be a great way to engage with your donors, but the key word here is can. How often does that actually happen? Unfortunately, not very much because most donor newsletters can be used as a cure for insomnia. They’re too long and filled with boring articles that brag about how wonderful the organization is. It’s possible to create an engaging newsletter your donors will want to read. Here are a few ways to create a better nonprofit newsletter. Think about what your donors want. MORE
I think fundraisers should recognize that donors are playing a lifelong game of musical chairs. The people you consider to be YOUR donors are circling around many other charities and, from time to time, they ‘sit’ with one that engages them properly and makes them feel good. Then, when the music starts playing again, they go around and around until they find another charity and take a seat there for a while. MORE
Learn how to ask, train, and support your team in this free webinar on July 23. Register now. We all have an incredible resource right in front of us — our colleagues, board, donors, volunteers, and members. Just as you discuss your work and affiliations with your friends, family, and colleagues, these messengers share information on your organization’s focus and programs. MORE
I’ve been doing a ton of research and thinking about social media strategies for nonprofits, especially those of you without dedicated social media staff, ahead of the two new webinars I am teaching in April: Social Media Strategies for Nonprofits that Won’t Waste Your Time. What is most likely to work regardless of the platform or future algorithm changes? The framework above is what I am recommending and what I’ll be teaching in the webinars. MORE
As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it. As such, for most nonprofit organizations, pursuing strategies to reducing donor losses is the most affordable strategy for increasing net fundraising gains. Unfortunately, across the nonprofit sector, donor retention rates are low and getting worse. MORE
Can you believe we’re already halfway through August? Like it or not, September will be here before you know it. Fall is a busy time for nonprofits, especially if you’re doing a year-end appeal. You don’t need to mourn the end of summer yet, but you should start planning for your year-end appeal. Many nonprofits rely on their year-end appeal for a good portion of their revenue so you want it to be successful. Use this checklist to help you get started. MORE
Crowdfunding is an incredible way to raise money for your cause and to get your network of supporters involved in your mission. That’s why we recently teamed up with Nonprofit Tech for Good to host a webinar all about the basics of crowdfunding MORE
Everyone wants more hot leads (direct inquiries from potential partners). But what about warm leads (someone who shows interest in your organization)? Would you like more warm leads if I showed you two ways to get them??? Okay, here you go. First, every nonprofit should have an email pop-up on its homepage. Most of you are familiar with the pop-up I use at Selfish Giving. Technically mine is a welcome mat, but it serves the same purpose.) MORE
Did you meet your fundraising goal? If not, take a look at your brand. For many nonprofits, when your fiscal. The post Did You Meet Your Fundraising Goal? appeared first on Mission Minded. Blog Fundraising Case Nonprofit Branding Nonprofit Communications Nonprofit Fundraising Nonprofit Messaging brand branding fundraising key messages MORE
During my time as a leadership and fundraising coach, I've helped thousands of nonprofit leaders clarify their fundraising stories. Nearly all make the same mistake: they forget the audience - the donors. Take hospitals for instance. Have you ever asked hospital leaders and fundraisers what the most important story they should be telling to donors? If you do, you'll get lots of talk about quality measures and safety awards. You'll hear the pride in their voice. And the passion. MORE
Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits. If you haven't yet had time to dig into the full report, here are some of the top highlights that we think are important for nonprofits to know: 1. Online revenue growth has plateaued. MORE
With the advent of social media, it seems like you constantly hear cries of “Email is dead!” ” That isn’t exactly true based on a recent survey of small to medium business by SharpSpring and Ascend2. In that survey, most participants said email was the best way to get their communications out with 77% saying email was the most effective channel to drive marketing content to prospects. Social media and blogging were the next two important channels.) MORE
Predictive Analytics Fundraising Product Fuels EveryAction’s Rise in Nonprofit Market. Washington, D.C., June 6, 2019 – EveryAction, a leading software provider for nonprofit fundraisers, announced today that it has acquired DonorTrends. The acquisition empowers EveryAction’s clients to raise more money and furthers EveryAction’s strategy of bringing innovation in revenue generation to its SaaS products. “We MORE
I don’t know about you, but sitting at my desk all day is really hard right now. Like near impossible. Here are a few ways to stay motivated during the sweet summertime months when all of that work still needs to get done. Give more time to strategic thinking and professional development. Go sit outside with a pen and a notebook and think big thoughts under a shady tree. Or read a non-fiction book with your feet in the grass. Go in earlier, and LEAVE EARLIER. MORE
This updated marketing plan template takes you from big-picture goals to the right methods, activities, required skills, and budget, and impact! Preview the plan template here. Eeesh! Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep. MORE
Nonprofits, we are failing our donors. The Fundraising Effectiveness Project’s 2018 Fourth Quarter Report found that charitable giving did in fact increase by a meager 1.6% in 2018. Cause for celebration? Hardly. The overall number of people giving is declining: The total number of donors dropped by 4.5%. Getting new donors is an uphill battle: New donors to an organization dropped by 7.3%. MORE
We counsel our clients to repeat, repeat, repeat: Get a good message and stick with it—in print, digital, and spoken. The post When it comes to your message, how much is enough? appeared first on Mission Minded. Blog Nonprofit Communications Nonprofit Messaging Storytelling MORE
I think too many in the nonprofit sector fear failure. Unfortunately, that paralyzes people. It prevents them from making decisions and thwarts innovation. In most cases it isn’t the fundraisers fault. They want to take risks. But, unfortunately the leaders, the board or the media make fundraisers feel like they can’t. They always seem to be lurking, waiting for failure so they can jump in shouting, “How dare you waste money!” and that thwarts risk-taking which leads to innovation. MORE
Did you get an email from Facebook letting you know that the call-to-action button on your nonprofit Facebook Page is going to be changed and/or eliminated? Several of my clients and colleagues received this email and asked me what it means. Facebook is removing the ability for nonprofit Pages to use their “Donate” buttons to link to external websites. An external website means a website outside of Facebook – your online donation form, for example. MORE
You tell me, is that what’s really holding back nonprofits from growth — their lack of machines to make decisions in place of their staff? The post Artificial Intelligence Is the Newest Shiny Object — Don’t Fall Prey appeared first on Fundraising Report Card. Culture MORE
That’s the subject line of this morning’s email from our local Jewish Community Center (JCC), asking for my input on its member survey. My immediate response was to delete it because it’s all about the JCC’s needs and not about what us members need. At least that’s what the subject line conveys! Has your organization ever alienated its audiences doing something like this, something totally narcissistic ? MORE
Over the past year, I’ve had a significant increase in the number of client requests for custom consulting and/or training help relating to combating the spread of disinformation. I thought I’d share some recent slides (edited to remove any client sensitive information of course), where I provide some useful tools for any newbies to the field of OSINT / SOCMINT. But first, what the heck am I talking about? Disinformation is false information spread deliberately to deceive. MORE
Let me know what you think about my top 10 reasons why some fundraisers might be uncomfortable making the ask : 10. They are in the wrong job and should be doing something else; 9. They are poorly trained (or not trained at all) and, therefore, don’t know how and when to do it; 8. They don’t truly believe in their employer’s mission ; 7. MORE
Transitioning your organization into one that is fueled by numbers, metrics, and data-driven decisions is not impossible. Yes, organizations with larger endowments may have been able to bypass some of the challenges you face (budget, staff, etc.), but we can use their successes as a roadmap for implementing data-driven practices at the small or mid-size scale. The post 2 Ways You Can Become a Data-driven Nonprofit in 2019 appeared first on Fundraising Report Card. Culture MORE
Donor retention rates continue to be poor, especially for first-time donors. Donors don’t keep magically donating to your organization and you can’t hope you’ll get lucky and they’ll donate again. You need more than luck to keep your donors. Pay attention to your donor retention. Many organizations spend all this time and energy on acquiring donors, concentrating more on volume and don’t seem to be concerned that they’re churning through different donors year after year. MORE
The Government of Canada has a generally well-written Values and Ethics Code , which public servants must abide by. With every passing year, a particular element of this Code has become increasingly challenging to explain with absolute clarity and even more challenging to enforce, save for the most obvious cases. MORE
It’s like Christmas – the Instagram Donation Sticker is finally here! Yes, it may seem like a shiny new object to chase around. But I have 3 reasons why fundraisers should at least pay attention: 1) People of all ages love Instagram, especially younger generations. Seen as a respite from the trolls of Twitter and the political fights of Facebook, Instagram has remained a relaxed, beautiful, carefully curated oasis. MORE
Nonprofits love sending email. It doesn't take all the printing time of direct mail. And it costs less. But what if your emails aren't getting to your list? In the last few weeks, Google and Yahoo have tweaked their algorithms - the systems they use to determine if your email is wanted or unwanted. In fact, Yahoo is reported to be deactivating thousands of email accounts that haven't been logged into. Some of these they'll delete. But some they'll turn into spam traps. MORE
This is a first! I’ve never had anyone write a guest post for my blog. But when I saw what Daphne Powell was doing to grow relationships with her donors, I reached out to her to see if she might consider telling you her story. So, here goes… Introducing Daphne Powell and her magical use of photo books for donor stewardship. Hoooooorayyyyy Daphne! Connecting with donors through photo books. By Daphne Powell. MORE
G uest post by Sam Horn. Are you preparing an important communication? Whether it’s a report to your boss or board, [annual report, or donor thank-you campaign], its success depends a lot on whether people can remember what you said. Because if they can’t, all the hours (weeks?) you spent collecting your research, organizing your thoughts, and preparing your copy, video, or design just went down the drain. MORE
Innovative Talent and Digital Product Add to EveryAction’s Rapid Growth. Washington, D.C., May 8, 2019 – EveryAction, a leading provider of software serving over 15,000 nonprofits, announced today that it has acquired We Also Walk Dogs Inc., more commonly known by their product’s name, ActionKit. The acquisition follows EveryAction’s strategy of collecting the best people who create the best SaaS products, that provide the most value to nonprofits. MORE
Today's guest post is from Kim Donahue. Kim is the resident governance expert at Boardable. In a fun tongue-in-cheek tone, she shares a perfect formula for making sure your board committees don't work! And she knows. With over 30 years of nonprofit experience, Kim was named one of the "100 Community Heroes" by the United Way of Central Indiana on their 100th anniversary. MORE
Getting Attention
MAY 22, 2019
G uest post by Sam Horn. Are you preparing an important communication? Whether it’s a report to your boss or board, [annual report, or donor thank-you campaign], its success depends a lot on whether people can remember what you said. Because if they can’t, all the hours (weeks?) you spent collecting your research, organizing your thoughts, and preparing your copy, video, or design just went down the drain.
EveryAction
JUNE 6, 2019
Predictive Analytics Fundraising Product Fuels EveryAction’s Rise in Nonprofit Market. Washington, D.C., June 6, 2019 – EveryAction, a leading software provider for nonprofit fundraisers, announced today that it has acquired DonorTrends. The acquisition empowers EveryAction’s clients to raise more money and furthers EveryAction’s strategy of bringing innovation in revenue generation to its SaaS products. “We
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Kivi's Nonprofit Communications Blog
NOVEMBER 13, 2019
You know you need great photography. But for whatever reason, you don’t have it in-house. Maybe you don’t have the skills or access to a professional. Or maybe you can’t photograph the real people you work with for whatever reason (privacy and safety being the main ones in the nonprofit world). So, you turn to stock photography. and find nothing that looks authentic. Or maybe it looks OK, but represents a very slim segment of the people you are communicating to and about.
J Campbell Social Marketing
OCTOBER 2, 2019
Are you not using Facebook Fundraisers because you don’t know how to thank Facebook donors that come to you from the platform? Consider this: Mark Zuckerberg announced that more than $2 billion has been raised on Facebook for causes , with more than 45 million people making a donation on the platform. . Let’s think about this for a moment. .
iMarketSmart
JULY 21, 2019
Let me know what you think about my top 10 reasons why some fundraisers might be uncomfortable making the ask : 10. They are in the wrong job and should be doing something else; 9. They are poorly trained (or not trained at all) and, therefore, don’t know how and when to do it; 8. They don’t truly believe in their employer’s mission ; 7.
Public Sector Marketing 2.0
SEPTEMBER 19, 2019
The Government of Canada has a generally well-written Values and Ethics Code , which public servants must abide by. With every passing year, a particular element of this Code has become increasingly challenging to explain with absolute clarity and even more challenging to enforce, save for the most obvious cases.
CrowdRise
APRIL 17, 2019
Have a charity event coming up? Whether you’ve started selling tickets, are just beginning to think about your theme, or your event is next week, it’s a good idea to get a good grasp on how you will promote your event. Social Social Fundraising
Nonprofit Marketing brings together the best content for nonprofit marketing professionals from the widest variety of industry thought leaders.
Ann Green
MARCH 12, 2019
A newsletter can be a great way to engage with your donors, but the key word here is can. How often does that actually happen? Unfortunately, not very much because most donor newsletters can be used as a cure for insomnia. They’re too long and filled with boring articles that brag about how wonderful the organization is. It’s possible to create an engaging newsletter your donors will want to read. Here are a few ways to create a better nonprofit newsletter. Think about what your donors want.
Mission Minded
OCTOBER 23, 2019
Branding — or rebranding — isn’t a quick nor simple process. If you’ve contributed to the deep thinking, investigation, articulation, The post Does Your Board Have to Approve Your Brand? appeared first on Mission Minded. Blog Nonprofit Branding Nonprofit Communications Nonprofit Design Nonprofit Messaging
Fundraising Report Card
JANUARY 29, 2019
You tell me, is that what’s really holding back nonprofits from growth — their lack of machines to make decisions in place of their staff? The post Artificial Intelligence Is the Newest Shiny Object — Don’t Fall Prey appeared first on Fundraising Report Card. Culture
Getting Attention
JULY 17, 2019
Learn how to ask, train, and support your team in this free webinar on July 23. Register now. We all have an incredible resource right in front of us — our colleagues, board, donors, volunteers, and members. Just as you discuss your work and affiliations with your friends, family, and colleagues, these messengers share information on your organization’s focus and programs.
EveryAction
MAY 8, 2019
Innovative Talent and Digital Product Add to EveryAction’s Rapid Growth. Washington, D.C., May 8, 2019 – EveryAction, a leading provider of software serving over 15,000 nonprofits, announced today that it has acquired We Also Walk Dogs Inc., more commonly known by their product’s name, ActionKit. The acquisition follows EveryAction’s strategy of collecting the best people who create the best SaaS products, that provide the most value to nonprofits.
Kivi's Nonprofit Communications Blog
JUNE 26, 2019
I don’t know about you, but sitting at my desk all day is really hard right now. Like near impossible. Here are a few ways to stay motivated during the sweet summertime months when all of that work still needs to get done. Give more time to strategic thinking and professional development. Go sit outside with a pen and a notebook and think big thoughts under a shady tree. Or read a non-fiction book with your feet in the grass. Go in earlier, and LEAVE EARLIER.
J Campbell Social Marketing
MAY 1, 2019
It’s like Christmas – the Instagram Donation Sticker is finally here! Yes, it may seem like a shiny new object to chase around. But I have 3 reasons why fundraisers should at least pay attention: 1) People of all ages love Instagram, especially younger generations. Seen as a respite from the trolls of Twitter and the political fights of Facebook, Instagram has remained a relaxed, beautiful, carefully curated oasis.
iMarketSmart
MAY 2, 2019
I think fundraisers should recognize that donors are playing a lifelong game of musical chairs. The people you consider to be YOUR donors are circling around many other charities and, from time to time, they ‘sit’ with one that engages them properly and makes them feel good. Then, when the music starts playing again, they go around and around until they find another charity and take a seat there for a while.
Public Sector Marketing 2.0
SEPTEMBER 5, 2019
Quite a bit of my consulting work lately has focused on helping clients counter false information spreading online. This sort of engagement can very quickly lead to rough and murky waters, especially if an organization does not arm itself with proper ongoing situational awareness tools in order to differentiate between the bad actors who are steering the narrative and the people unknowingly posting false information.
CrowdRise
APRIL 24, 2019
Crowdfunding is an incredible way to raise money for your cause and to get your network of supporters involved in your mission. That’s why we recently teamed up with Nonprofit Tech for Good to host a webinar all about the basics of crowdfunding
Fundraising Coach
APRIL 9, 2019
Nonprofits love sending email. It doesn't take all the printing time of direct mail. And it costs less. But what if your emails aren't getting to your list? In the last few weeks, Google and Yahoo have tweaked their algorithms - the systems they use to determine if your email is wanted or unwanted. In fact, Yahoo is reported to be deactivating thousands of email accounts that haven't been logged into. Some of these they'll delete. But some they'll turn into spam traps.
Ann Green
AUGUST 15, 2019
Can you believe we’re already halfway through August? Like it or not, September will be here before you know it. Fall is a busy time for nonprofits, especially if you’re doing a year-end appeal. You don’t need to mourn the end of summer yet, but you should start planning for your year-end appeal. Many nonprofits rely on their year-end appeal for a good portion of their revenue so you want it to be successful. Use this checklist to help you get started.
Mission Minded
JUNE 7, 2019
We counsel our clients to repeat, repeat, repeat: Get a good message and stick with it—in print, digital, and spoken. The post When it comes to your message, how much is enough? appeared first on Mission Minded. Blog Nonprofit Communications Nonprofit Messaging Storytelling
Selfish Giving
FEBRUARY 27, 2019
Everyone wants more hot leads (direct inquiries from potential partners). But what about warm leads (someone who shows interest in your organization)? Would you like more warm leads if I showed you two ways to get them??? Okay, here you go. First, every nonprofit should have an email pop-up on its homepage. Most of you are familiar with the pop-up I use at Selfish Giving. Technically mine is a welcome mat, but it serves the same purpose.)
Getting Attention
FEBRUARY 21, 2019
That’s the subject line of this morning’s email from our local Jewish Community Center (JCC), asking for my input on its member survey. My immediate response was to delete it because it’s all about the JCC’s needs and not about what us members need. At least that’s what the subject line conveys! Has your organization ever alienated its audiences doing something like this, something totally narcissistic ?
EveryAction
MAY 15, 2019
Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits. If you haven't yet had time to dig into the full report, here are some of the top highlights that we think are important for nonprofits to know: 1. Online revenue growth has plateaued.
Kivi's Nonprofit Communications Blog
MARCH 26, 2019
I’ve been doing a ton of research and thinking about social media strategies for nonprofits, especially those of you without dedicated social media staff, ahead of the two new webinars I am teaching in April: Social Media Strategies for Nonprofits that Won’t Waste Your Time. What is most likely to work regardless of the platform or future algorithm changes? The framework above is what I am recommending and what I’ll be teaching in the webinars.
J Campbell Social Marketing
APRIL 3, 2019
Did you get an email from Facebook letting you know that the call-to-action button on your nonprofit Facebook Page is going to be changed and/or eliminated? Several of my clients and colleagues received this email and asked me what it means. Facebook is removing the ability for nonprofit Pages to use their “Donate” buttons to link to external websites. An external website means a website outside of Facebook – your online donation form, for example.
iMarketSmart
FEBRUARY 4, 2019
I think too many in the nonprofit sector fear failure. Unfortunately, that paralyzes people. It prevents them from making decisions and thwarts innovation. In most cases it isn’t the fundraisers fault. They want to take risks. But, unfortunately the leaders, the board or the media make fundraisers feel like they can’t. They always seem to be lurking, waiting for failure so they can jump in shouting, “How dare you waste money!” and that thwarts risk-taking which leads to innovation.
Public Sector Marketing 2.0
FEBRUARY 25, 2019
Over the past year, I’ve had a significant increase in the number of client requests for custom consulting and/or training help relating to combating the spread of disinformation. I thought I’d share some recent slides (edited to remove any client sensitive information of course), where I provide some useful tools for any newbies to the field of OSINT / SOCMINT. But first, what the heck am I talking about? Disinformation is false information spread deliberately to deceive.
CrowdRise
MARCH 27, 2019
We’re heading to San Antonio. And not just for the tex-mex or a leisurely stroll along the River Walk. We’re coming to hit up the AFP ICON conference in a big way. We’re talking tee shirt giveaways, a candlelit dinner, and maybe even a selfie station
Fundraising Coach
OCTOBER 4, 2019
Today's guest post is from Kim Donahue. Kim is the resident governance expert at Boardable. In a fun tongue-in-cheek tone, she shares a perfect formula for making sure your board committees don't work! And she knows. With over 30 years of nonprofit experience, Kim was named one of the "100 Community Heroes" by the United Way of Central Indiana on their 100th anniversary.
Ann Green
MARCH 5, 2019
Donor retention rates continue to be poor, especially for first-time donors. Donors don’t keep magically donating to your organization and you can’t hope you’ll get lucky and they’ll donate again. You need more than luck to keep your donors. Pay attention to your donor retention. Many organizations spend all this time and energy on acquiring donors, concentrating more on volume and don’t seem to be concerned that they’re churning through different donors year after year.
Mission Minded
JULY 3, 2019
Did you meet your fundraising goal? If not, take a look at your brand. For many nonprofits, when your fiscal. The post Did You Meet Your Fundraising Goal? appeared first on Mission Minded. Blog Fundraising Case Nonprofit Branding Nonprofit Communications Nonprofit Fundraising Nonprofit Messaging brand branding fundraising key messages
Fundraising Report Card
JANUARY 8, 2019
Transitioning your organization into one that is fueled by numbers, metrics, and data-driven decisions is not impossible. Yes, organizations with larger endowments may have been able to bypass some of the challenges you face (budget, staff, etc.), but we can use their successes as a roadmap for implementing data-driven practices at the small or mid-size scale. The post 2 Ways You Can Become a Data-driven Nonprofit in 2019 appeared first on Fundraising Report Card. Culture
Getting Attention
JANUARY 16, 2019
This updated marketing plan template takes you from big-picture goals to the right methods, activities, required skills, and budget, and impact! Preview the plan template here. Eeesh! Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep.
EveryAction
MARCH 5, 2019
As a general rule, retaining existing donors costs less than acquiring new ones. Current donors are a curated universe who have already demonstrated a belief in your organization’s mission, and willingness to take action toward it. As such, for most nonprofit organizations, pursuing strategies to reducing donor losses is the most affordable strategy for increasing net fundraising gains. Unfortunately, across the nonprofit sector, donor retention rates are low and getting worse.
Kivi's Nonprofit Communications Blog
OCTOBER 2, 2019
With the advent of social media, it seems like you constantly hear cries of “Email is dead!” ” That isn’t exactly true based on a recent survey of small to medium business by SharpSpring and Ascend2. In that survey, most participants said email was the best way to get their communications out with 77% saying email was the most effective channel to drive marketing content to prospects. Social media and blogging were the next two important channels.)
J Campbell Social Marketing
JUNE 3, 2019
Nonprofits, we are failing our donors. The Fundraising Effectiveness Project’s 2018 Fourth Quarter Report found that charitable giving did in fact increase by a meager 1.6% in 2018. Cause for celebration? Hardly. The overall number of people giving is declining: The total number of donors dropped by 4.5%. Getting new donors is an uphill battle: New donors to an organization dropped by 7.3%.
iMarketSmart
AUGUST 5, 2019
This is a first! I’ve never had anyone write a guest post for my blog. But when I saw what Daphne Powell was doing to grow relationships with her donors, I reached out to her to see if she might consider telling you her story. So, here goes… Introducing Daphne Powell and her magical use of photo books for donor stewardship. Hoooooorayyyyy Daphne! Connecting with donors through photo books. By Daphne Powell.
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