Expert insights. Personalized for you.
Flickr Creative Commons photo by Alvin Chua. Many communicators overvalue the importance of press releases. Yes, a press release is an important part of your nonprofit’s media relations toolbox. But it is just one tool. MORE
Many people donate online now. There’s a good reason for this. It’s usually fast and easy, or at least it should be. You may be opting for an online only year-end campaign this fall, although I do recommend mailing an appeal letter if you can. MORE
I’m very thankful that Dr. Russell James has graciously shared 10 smart ways your supporters can give wisely before the end of this year. He recommends you share these concepts right away, as you see fit. 1. Deduct $300 without itemizing. This year only! MORE
Flickr Creative Commons photo. When I advise nonprofits on how to build effective media relations strategies on a modest budget, I preach the importance of being focused. MORE
Happy Holidays! Toward the end of every year, we spread some good cheer with some free stuff for our awesome readers like you! We have some new freebies for you, but let’s kick of the week with something tried and true… The 2021 Nonprofit Communications Trends Report. MORE
The media is full of stories about how this Covid-19 coronavirus is impacting the economy. Gatherings are getting canceled. People are self-quarantining. And donors who are freaking out watching their investments shrink. Last month, I shared some ideas on fundraising in an age of the Covid-19 coronavirus. Since then, stock markets have been on a roller coaster and oil producers are waging an ugly pricing war. What is a nonprofit fundraiser to do? Keep calm. We've been here before. MORE
In the last few weeks, I’ve had interesting conversations with people about asking. CEOs who think that asking is a “schpeal” – a precise formula of words that will get the prospect to give generously. MORE
Over the past few months, I’ve been very much impressed with the COVID-19 related communications coming out of my local health unit, Ottawa Public Health (OPH). Their work on both Facebook and Twitter has been exceptional. Specifically, what really sets them apart from many other health organizations at the moment is the tone being used to convey important COVID-19 information. MORE
“Did you get the [information, brochure, or letter] I sent?” ” Has anyone really had great success starting an outreach call with this question? MORE
To be a successful blogger we are told, "Be authoritative! Demonstrate your expertise!" But the truth is, all any of us can ever do is to write from our limited experience, share the lessons we have learned, and hope it helps somebody in their own journey. In the end, we are all in a constant process of learning. Even the so-called experts and teachers - if they're good at what they do - are still learning. MORE
Online Grocery Sales Operators in this industry sell grocery items through online channels. The industry comprises companies that are based online and those that have both a physical presence and also sell food products on the internet. Top Leading Companies Amazon.com Inc Walmart Inc. MORE
It’s been quite interesting reading the influx of posts about people adapting to their new reality of working from home as a result of the COVID-19 pandemic. As a consultant running my own business, I’ve been working primarily from home for over a decade now. About 80% of my work time is spent in my home office and the remainder at in-person client meetings, delivering speeches and running workshops. MORE
As a nonprofit professional, you know how important it is to cultivate deep and meaningful relationships with your supporters. It’s even more important to work toward these relationships during difficult times. . MORE
I had an interesting conversation with a corporate client the other day about the best way for her company to pick a nonprofit partner. I have to admit my first response was: "It can be kind of complicated." It's complicated because there are a lot of variables that go into picking a nonprofit partner. As I talked to her, I started drawing circles and writing things on them. I eventually came up with the acronym T-W-A. MORE
Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. One of my most frequently asked questions is this: “Can social media really bring in new donors for our nonprofit?”. Good news! MORE
Before we begin. The 2020 Major Gift Benchmark Study asked people working in nonprofit organizations (n=580) what they consider to be a major gift, how they are staffed to raise major gifts, the types of information used to identify major gift prospects, and more. Study respondents were also asked if their organization met their annual major gift fundraising goal. MORE
Download the Nonprofit Social Media Audit template. On the always-informative Progressive Exchange listserv , one of the members posed this question: . Anybody have a Social Media Audit template? MORE
Almost 40% of retail professionals admit that they have struggled with their mental health during lockdown, new research reveals. A poll by job board CV-Library, which surveyed 2,000 UK retail workers, found that the most common concerns workers in the industry have had during lockdown are about: losing their job (44%), not being able to. Industry News convenience stores coronavirus CV Library jobs Mental health MORE
Did you get a chance to check out my newest online course? Details are here: Mapping Out Your 2021 Nonprofit Marketing Calendar -Your step-by-step roadmap to crush your nonprofit marketing goals in the New Year! This post is a guest blog by John Killoran of Snowball Fundraising . MORE
A different frame of reference. Every once in a while someone comes along to change things. They say a few words differently or help you see things from a divergent perspective. That’s what Kevin Fitzpatrick did with his ‘One Visit Away’ podcast. Link to the Apple podcast. MORE
Even with all the bashing, I still believe social media marketing can move the needle in a positive direction for your organization. It’s not easy. It’s not free. But it is a satisfying way to authentically connect with your customers. And to encourage the next sales. . Why Bother? MORE
I feel like the theme of most of my posts over the last several months is this is more important than ever. This could be a tough fundraising season, but that doesn’t mean you shouldn’t do a campaign this fall. Something that should help is having a thank you plan. MORE
Crowdfunding is a flexible and relatively easy way to tap into supporters’ generosity. Learn the best tactics to see long-term benefits from your campaign. By Lomesh Shah. MORE
The docs are back! No, we can't give you the covid vaccine ?????- but we can address your partnership woes! Remember, we're not real doctors, we're cause doctors (or Cause Docs !)??????? The doc joining David Giagrando and me this month is Larry Weil (aka The Sponsorship Guy ). MORE
Join me for a brand new training, How to Hire and Inspire a Social Media Intern for Your Nonprofit! What’s on tap for nonprofit marketing as we enter 2021? Which digital marketing trends do nonprofits need to understand and to be aware of? MORE
Even with all the bashing, I still believe social media marketing can move the needle in a positive direction for your organization. It’s not easy. It’s not free. But it is a satisfying way to authentically connect with your customers. And to encourage the next sales. . Why Bother? MORE
A Quick Guide to Google My Business for Startups and SMEs. by Angharad Miller. Are you an SME or start-up business looking to find out more about Google My Business? You’re in the right place. Google My Business: A Great Opportunity for Your Small Business or Startup. MORE
Website content creation and curation is the number one reason for many web project delays. Follow these steps to keep your timeline on track. The post How to Keep Your Website Project On Track: A Checklist for Website Content Creation appeared first on Mission Minded. Blog Digital Nonprofit Web MORE
5 Reasons You Should Use Social Media to Grow Your Small Business. by Zoe Allen. Social media can be one of the easiest ways to access new customers and grow your revenue – is your brand behind the times? Build your following, grow your revenue. MORE
You’ve probably seen a few COVID-19 TV commercials by now, maybe even shed a few tears. Empty roads, parked airplanes, deserted cities, playgrounds with no kids, you name it. If the location once had people in it, it is now being shown as empty with some sombre piano music concurrently nourishing our auditory senses and reminding us what we are all missing. MORE
7 Reasons Why SMEs Say They Don’t Need a Good Website – and 7 Reasons Why They’re Wrong. by Zoe Allen. When 90% of UK adults are online, having a website that doesn’t work for you is a huge mistake. 90% of UK adults are online – so why wouldn’t you be? MORE
Our ability to produce our annual Nonprofit Communications Trends Report depends entirely on YOUR participation in the annual survey. The Trends Report is our most popular download of the year and is the “go to” source for what’s REALLY happening in the world of nonprofit communications. MORE
Cost per dollar raised, or CPDR, is not discussed as often as donor acquisition cost or donor retention. Rather, this somewhat underrated metric is tied carefully to both. Staying on top of CPDR is critical to understanding the donations made to your organization and what they mean. CPDR is a fairly straightforward term – it … Continue reading "Cost Per Dollar Raised, What It Means, and How to Stay on Top of It". MORE
I hope everyone is doing okay and staying safe. Please wear a mask and practice social distancing. Summer is often a quieter time for nonprofits, although I don’t need to tell we’re not having a normal summer. You don’t want to be too quiet and ignore your donors. MORE
A detailed digital brand launch plan will help you communicate more effectively with your current supporters and reach new audiences sooner. The post Launching Your Brand Digitally: 5 Tips for Success appeared first on Mission Minded. Blog Digital Nonprofit Branding Nonprofit Web MORE
Donor retention is one of the most important things to keep in mind when running a charity or a nonprofit. As we’ve discussed in the past, donor retention refers to the number of donors who gave to your organization last business period (year, quarter, etc.) that stuck around to give again this business period. While … Continue reading "Donor Retention: 6 Things You Need to Know". The post Donor Retention: 6 Things You Need to Know appeared first on Fundraising Report Card. MORE
With our goal of being an ever more inclusive organization, we didn’t change our values, but we recognized the need to change how we express them. The post Are Your Brand Values Inclusive? appeared first on Mission Minded. Blog Nonprofit Branding MORE
J Campbell Social Marketing
AUGUST 17, 2020
Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. One of my most frequently asked questions is this: “Can social media really bring in new donors for our nonprofit?”. Good news!
iMarketSmart
NOVEMBER 3, 2020
I’m very thankful that Dr. Russell James has graciously shared 10 smart ways your supporters can give wisely before the end of this year. He recommends you share these concepts right away, as you see fit. 1. Deduct $300 without itemizing. This year only!
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Kivi's Nonprofit Communications Blog
JULY 23, 2020
Flickr Creative Commons photo by Alvin Chua. Many communicators overvalue the importance of press releases. Yes, a press release is an important part of your nonprofit’s media relations toolbox. But it is just one tool.
Ann Green
JULY 28, 2020
I feel like the theme of most of my posts over the last several months is this is more important than ever. This could be a tough fundraising season, but that doesn’t mean you shouldn’t do a campaign this fall. Something that should help is having a thank you plan.
Fundraising Coach
NOVEMBER 9, 2020
In the last few weeks, I’ve had interesting conversations with people about asking. CEOs who think that asking is a “schpeal” – a precise formula of words that will get the prospect to give generously.
Mission Minded
JULY 20, 2020
With our goal of being an ever more inclusive organization, we didn’t change our values, but we recognized the need to change how we express them. The post Are Your Brand Values Inclusive? appeared first on Mission Minded. Blog Nonprofit Branding
Nonprofit Marketing brings together the best content for nonprofit marketing professionals from the widest variety of industry thought leaders.
TalkingRetail
JULY 14, 2020
Almost 40% of retail professionals admit that they have struggled with their mental health during lockdown, new research reveals. A poll by job board CV-Library, which surveyed 2,000 UK retail workers, found that the most common concerns workers in the industry have had during lockdown are about: losing their job (44%), not being able to. Industry News convenience stores coronavirus CV Library jobs Mental health
Diva Marketing Blog
DECEMBER 1, 2020
Even with all the bashing, I still believe social media marketing can move the needle in a positive direction for your organization. It’s not easy. It’s not free. But it is a satisfying way to authentically connect with your customers. And to encourage the next sales. . Why Bother?
Twenti
SEPTEMBER 21, 2020
A Quick Guide to Google My Business for Startups and SMEs. by Angharad Miller. Are you an SME or start-up business looking to find out more about Google My Business? You’re in the right place. Google My Business: A Great Opportunity for Your Small Business or Startup.
J Campbell Social Marketing
AUGUST 24, 2020
Download the Nonprofit Social Media Audit template. On the always-informative Progressive Exchange listserv , one of the members posed this question: . Anybody have a Social Media Audit template?
iMarketSmart
OCTOBER 30, 2020
A different frame of reference. Every once in a while someone comes along to change things. They say a few words differently or help you see things from a divergent perspective. That’s what Kevin Fitzpatrick did with his ‘One Visit Away’ podcast. Link to the Apple podcast.
Kivi's Nonprofit Communications Blog
DECEMBER 28, 2020
Happy Holidays! Toward the end of every year, we spread some good cheer with some free stuff for our awesome readers like you! We have some new freebies for you, but let’s kick of the week with something tried and true… The 2021 Nonprofit Communications Trends Report.
Public Sector Marketing 2.0
MARCH 30, 2020
It’s been quite interesting reading the influx of posts about people adapting to their new reality of working from home as a result of the COVID-19 pandemic. As a consultant running my own business, I’ve been working primarily from home for over a decade now. About 80% of my work time is spent in my home office and the remainder at in-person client meetings, delivering speeches and running workshops.
Ann Green
NOVEMBER 4, 2020
Crowdfunding is a flexible and relatively easy way to tap into supporters’ generosity. Learn the best tactics to see long-term benefits from your campaign. By Lomesh Shah.
Fundraising Coach
MARCH 11, 2020
The media is full of stories about how this Covid-19 coronavirus is impacting the economy. Gatherings are getting canceled. People are self-quarantining. And donors who are freaking out watching their investments shrink. Last month, I shared some ideas on fundraising in an age of the Covid-19 coronavirus. Since then, stock markets have been on a roller coaster and oil producers are waging an ugly pricing war. What is a nonprofit fundraiser to do? Keep calm. We've been here before.
Mission Minded
NOVEMBER 5, 2020
Website content creation and curation is the number one reason for many web project delays. Follow these steps to keep your timeline on track. The post How to Keep Your Website Project On Track: A Checklist for Website Content Creation appeared first on Mission Minded. Blog Digital Nonprofit Web
Selfish Giving
DECEMBER 14, 2020
Online Grocery Sales Operators in this industry sell grocery items through online channels. The industry comprises companies that are based online and those that have both a physical presence and also sell food products on the internet. Top Leading Companies Amazon.com Inc Walmart Inc.
Fundraising Report Card
JUNE 10, 2020
Donor retention is one of the most important things to keep in mind when running a charity or a nonprofit. As we’ve discussed in the past, donor retention refers to the number of donors who gave to your organization last business period (year, quarter, etc.) that stuck around to give again this business period. While … Continue reading "Donor Retention: 6 Things You Need to Know". The post Donor Retention: 6 Things You Need to Know appeared first on Fundraising Report Card.
Diva Marketing Blog
DECEMBER 1, 2020
Even with all the bashing, I still believe social media marketing can move the needle in a positive direction for your organization. It’s not easy. It’s not free. But it is a satisfying way to authentically connect with your customers. And to encourage the next sales. . Why Bother?
Twenti
SEPTEMBER 21, 2020
7 Reasons Why SMEs Say They Don’t Need a Good Website – and 7 Reasons Why They’re Wrong. by Zoe Allen. When 90% of UK adults are online, having a website that doesn’t work for you is a huge mistake. 90% of UK adults are online – so why wouldn’t you be?
J Campbell Social Marketing
NOVEMBER 17, 2020
Join me for a brand new training, How to Hire and Inspire a Social Media Intern for Your Nonprofit! What’s on tap for nonprofit marketing as we enter 2021? Which digital marketing trends do nonprofits need to understand and to be aware of?
iMarketSmart
SEPTEMBER 30, 2020
“Did you get the [information, brochure, or letter] I sent?” ” Has anyone really had great success starting an outreach call with this question?
Kivi's Nonprofit Communications Blog
SEPTEMBER 24, 2020
Flickr Creative Commons photo. When I advise nonprofits on how to build effective media relations strategies on a modest budget, I preach the importance of being focused.
Public Sector Marketing 2.0
JULY 17, 2020
Over the past few months, I’ve been very much impressed with the COVID-19 related communications coming out of my local health unit, Ottawa Public Health (OPH). Their work on both Facebook and Twitter has been exceptional. Specifically, what really sets them apart from many other health organizations at the moment is the tone being used to convey important COVID-19 information.
Ann Green
SEPTEMBER 29, 2020
Many people donate online now. There’s a good reason for this. It’s usually fast and easy, or at least it should be. You may be opting for an online only year-end campaign this fall, although I do recommend mailing an appeal letter if you can.
Fundraising Coach
AUGUST 12, 2020
As a nonprofit professional, you know how important it is to cultivate deep and meaningful relationships with your supporters. It’s even more important to work toward these relationships during difficult times. .
Mission Minded
OCTOBER 13, 2020
A detailed digital brand launch plan will help you communicate more effectively with your current supporters and reach new audiences sooner. The post Launching Your Brand Digitally: 5 Tips for Success appeared first on Mission Minded. Blog Digital Nonprofit Branding Nonprofit Web
Selfish Giving
DECEMBER 9, 2020
The docs are back! No, we can't give you the covid vaccine ?????- but we can address your partnership woes! Remember, we're not real doctors, we're cause doctors (or Cause Docs !)??????? The doc joining David Giagrando and me this month is Larry Weil (aka The Sponsorship Guy ).
Fundraising Report Card
JULY 8, 2020
Cost per dollar raised, or CPDR, is not discussed as often as donor acquisition cost or donor retention. Rather, this somewhat underrated metric is tied carefully to both. Staying on top of CPDR is critical to understanding the donations made to your organization and what they mean. CPDR is a fairly straightforward term – it … Continue reading "Cost Per Dollar Raised, What It Means, and How to Stay on Top of It".
The Nonprofit Consultant
JUNE 4, 2020
To be a successful blogger we are told, "Be authoritative! Demonstrate your expertise!" But the truth is, all any of us can ever do is to write from our limited experience, share the lessons we have learned, and hope it helps somebody in their own journey. In the end, we are all in a constant process of learning. Even the so-called experts and teachers - if they're good at what they do - are still learning.
Twenti
SEPTEMBER 21, 2020
5 Reasons You Should Use Social Media to Grow Your Small Business. by Zoe Allen. Social media can be one of the easiest ways to access new customers and grow your revenue – is your brand behind the times? Build your following, grow your revenue.
J Campbell Social Marketing
DECEMBER 16, 2020
Did you get a chance to check out my newest online course? Details are here: Mapping Out Your 2021 Nonprofit Marketing Calendar -Your step-by-step roadmap to crush your nonprofit marketing goals in the New Year! This post is a guest blog by John Killoran of Snowball Fundraising .
iMarketSmart
MAY 4, 2020
Before we begin. The 2020 Major Gift Benchmark Study asked people working in nonprofit organizations (n=580) what they consider to be a major gift, how they are staffed to raise major gifts, the types of information used to identify major gift prospects, and more. Study respondents were also asked if their organization met their annual major gift fundraising goal.
Kivi's Nonprofit Communications Blog
NOVEMBER 16, 2020
Our ability to produce our annual Nonprofit Communications Trends Report depends entirely on YOUR participation in the annual survey. The Trends Report is our most popular download of the year and is the “go to” source for what’s REALLY happening in the world of nonprofit communications.
Public Sector Marketing 2.0
APRIL 28, 2020
You’ve probably seen a few COVID-19 TV commercials by now, maybe even shed a few tears. Empty roads, parked airplanes, deserted cities, playgrounds with no kids, you name it. If the location once had people in it, it is now being shown as empty with some sombre piano music concurrently nourishing our auditory senses and reminding us what we are all missing.
Ann Green
AUGUST 4, 2020
I hope everyone is doing okay and staying safe. Please wear a mask and practice social distancing. Summer is often a quieter time for nonprofits, although I don’t need to tell we’re not having a normal summer. You don’t want to be too quiet and ignore your donors.
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