2020

7 Steps to Grow Your Nonprofit Donor Base With Social Media

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. One of my most frequently asked questions is this: “Can social media really bring in new donors for our nonprofit?”. Good news!

Dr. Russell James’ Top 10 Ways Your Supporters Can Give Wisely Before the Year Ends

iMarketSmart

I’m very thankful that Dr. Russell James has graciously shared 10 smart ways your supporters can give wisely before the end of this year. He recommends you share these concepts right away, as you see fit. 1. Deduct $300 without itemizing. This year only!

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6 Ways to Get More Value Out of Your Next Press Release

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo by Alvin Chua. Many communicators overvalue the importance of press releases. Yes, a press release is an important part of your nonprofit’s media relations toolbox. But it is just one tool.

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What You Can Do About “The Social Dilemma”

Public Sector Marketing 2.0

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The Importance of Having a Thank You Plan

Ann Green

I feel like the theme of most of my posts over the last several months is this is more important than ever. This could be a tough fundraising season, but that doesn’t mean you shouldn’t do a campaign this fall. Something that should help is having a thank you plan.

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Asking is (almost) more about listening

Fundraising Coach

In the last few weeks, I’ve had interesting conversations with people about asking. CEOs who think that asking is a “schpeal” – a precise formula of words that will get the prospect to give generously.

Are Your Brand Values Inclusive?

Mission Minded

With our goal of being an ever more inclusive organization, we didn’t change our values, but we recognized the need to change how we express them. The post Are Your Brand Values Inclusive? appeared first on Mission Minded. Blog Nonprofit Branding

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More Trending

Shopworkers struggling with mental health in lockdown, survey reveals

TalkingRetail

Almost 40% of retail professionals admit that they have struggled with their mental health during lockdown, new research reveals. A poll by job board CV-Library, which surveyed 2,000 UK retail workers, found that the most common concerns workers in the industry have had during lockdown are about: losing their job (44%), not being able to. Industry News convenience stores coronavirus CV Library jobs Mental health

3 Uses For Social Media Marketing

Diva Marketing Blog

Even with all the bashing, I still believe social media marketing can move the needle in a positive direction for your organization. It’s not easy. It’s not free. But it is a satisfying way to authentically connect with your customers. And to encourage the next sales. . Why Bother?

A Quick Guide to Google My Business for Startups and SMEs

Twenti

A Quick Guide to Google My Business for Startups and SMEs. by Angharad Miller. Are you an SME or start-up business looking to find out more about Google My Business? You’re in the right place. Google My Business: A Great Opportunity for Your Small Business or Startup.

How to Conduct a Social Media Audit for Your Nonprofit (with free template)

J Campbell Social Marketing

Download the Nonprofit Social Media Audit template. On the always-informative Progressive Exchange listserv , one of the members posed this question: . Anybody have a Social Media Audit template?

If you want to hear how the best major gift officers succeed (and fail) in fundraising… look no further

iMarketSmart

A different frame of reference. Every once in a while someone comes along to change things. They say a few words differently or help you see things from a divergent perspective. That’s what Kevin Fitzpatrick did with his ‘One Visit Away’ podcast. Link to the Apple podcast.

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Week of Freebies, Day 1: The 2021 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

Happy Holidays! Toward the end of every year, we spread some good cheer with some free stuff for our awesome readers like you! We have some new freebies for you, but let’s kick of the week with something tried and true… The 2021 Nonprofit Communications Trends Report.

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6 not-so-conventional tips for working from home

Public Sector Marketing 2.0

It’s been quite interesting reading the influx of posts about people adapting to their new reality of working from home as a result of the COVID-19 pandemic. As a consultant running my own business, I’ve been working primarily from home for over a decade now. About 80% of my work time is spent in my home office and the remainder at in-person client meetings, delivering speeches and running workshops.

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Setting Goals, Reaching Donors, and Other Crowdfunding Tips

Ann Green

Crowdfunding is a flexible and relatively easy way to tap into supporters’ generosity. Learn the best tactics to see long-term benefits from your campaign. By Lomesh Shah.

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Avoid the 3 Biggest Mistakes of Fundraising in a Recession

Fundraising Coach

The media is full of stories about how this Covid-19 coronavirus is impacting the economy. Gatherings are getting canceled. People are self-quarantining. And donors who are freaking out watching their investments shrink. Last month, I shared some ideas on fundraising in an age of the Covid-19 coronavirus. Since then, stock markets have been on a roller coaster and oil producers are waging an ugly pricing war. What is a nonprofit fundraiser to do? Keep calm. We've been here before.

How to Keep Your Website Project On Track: A Checklist for Website Content Creation

Mission Minded

Website content creation and curation is the number one reason for many web project delays. Follow these steps to keep your timeline on track. The post How to Keep Your Website Project On Track: A Checklist for Website Content Creation appeared first on Mission Minded. Blog Digital Nonprofit Web

Industry Overviews: Online Grocery Sales & Cough & Cold Medicine Manufacturing OTC

Selfish Giving

Online Grocery Sales Operators in this industry sell grocery items through online channels. The industry comprises companies that are based online and those that have both a physical presence and also sell food products on the internet. Top Leading Companies Amazon.com Inc Walmart Inc.

Donor Retention: 6 Things You Need to Know

Fundraising Report Card

Donor retention is one of the most important things to keep in mind when running a charity or a nonprofit. As we’ve discussed in the past, donor retention refers to the number of donors who gave to your organization last business period (year, quarter, etc.) that stuck around to give again this business period. While … Continue reading "Donor Retention: 6 Things You Need to Know". The post Donor Retention: 6 Things You Need to Know appeared first on Fundraising Report Card.

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3 Uses For Social Media Marketing

Diva Marketing Blog

Even with all the bashing, I still believe social media marketing can move the needle in a positive direction for your organization. It’s not easy. It’s not free. But it is a satisfying way to authentically connect with your customers. And to encourage the next sales. . Why Bother?

7 Reasons Why SMEs Say They Don’t Need a Good Website – and 7 Reasons Why They’re Wrong

Twenti

7 Reasons Why SMEs Say They Don’t Need a Good Website – and 7 Reasons Why They’re Wrong. by Zoe Allen. When 90% of UK adults are online, having a website that doesn’t work for you is a huge mistake. 90% of UK adults are online – so why wouldn’t you be?

10 Digital Marketing Trends That Will Shape Nonprofit Comms In 2021

J Campbell Social Marketing

Join me for a brand new training, How to Hire and Inspire a Social Media Intern for Your Nonprofit! What’s on tap for nonprofit marketing as we enter 2021? Which digital marketing trends do nonprofits need to understand and to be aware of?

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The worst way to start a conversation with a donor.

iMarketSmart

“Did you get the [information, brochure, or letter] I sent?” ” Has anyone really had great success starting an outreach call with this question?

Do Your Nonprofit’s PR Efforts Include Diverse Audiences?

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo. When I advise nonprofits on how to build effective media relations strategies on a modest budget, I preach the importance of being focused.

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It takes a community to effectively spread evidence-based COVID-19 messaging

Public Sector Marketing 2.0

Over the past few months, I’ve been very much impressed with the COVID-19 related communications coming out of my local health unit, Ottawa Public Health (OPH). Their work on both Facebook and Twitter has been exceptional. Specifically, what really sets them apart from many other health organizations at the moment is the tone being used to convey important COVID-19 information.

How to Give Your Donors a More Personal Online Thank You Experience

Ann Green

Many people donate online now. There’s a good reason for this. It’s usually fast and easy, or at least it should be. You may be opting for an online only year-end campaign this fall, although I do recommend mailing an appeal letter if you can.

4 Smart Donor Segmentation Strategies for Nonprofits

Fundraising Coach

As a nonprofit professional, you know how important it is to cultivate deep and meaningful relationships with your supporters. It’s even more important to work toward these relationships during difficult times. .

Launching Your Brand Digitally: 5 Tips for Success

Mission Minded

A detailed digital brand launch plan will help you communicate more effectively with your current supporters and reach new audiences sooner. The post Launching Your Brand Digitally: 5 Tips for Success appeared first on Mission Minded. Blog Digital Nonprofit Branding Nonprofit Web

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Newsletter: This Industry is Ripe for Cause Partnerships ; Cleaner Pine-Sol Opens Online Store for Charity; Beauty Brands are Turning to Cause for Holidays

Selfish Giving

The docs are back! No, we can't give you the covid vaccine ?????- but we can address your partnership woes! Remember, we're not real doctors, we're cause doctors (or Cause Docs !)??????? The doc joining David Giagrando and me this month is Larry Weil (aka The Sponsorship Guy ).

Cost Per Dollar Raised, What It Means, and How to Stay on Top of It

Fundraising Report Card

Cost per dollar raised, or CPDR, is not discussed as often as donor acquisition cost or donor retention. Rather, this somewhat underrated metric is tied carefully to both. Staying on top of CPDR is critical to understanding the donations made to your organization and what they mean. CPDR is a fairly straightforward term – it … Continue reading "Cost Per Dollar Raised, What It Means, and How to Stay on Top of It".

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When Not To Lead

The Nonprofit Consultant

To be a successful blogger we are told, "Be authoritative! Demonstrate your expertise!" But the truth is, all any of us can ever do is to write from our limited experience, share the lessons we have learned, and hope it helps somebody in their own journey. In the end, we are all in a constant process of learning. Even the so-called experts and teachers - if they're good at what they do - are still learning.

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5 Reasons You Should Use Social Media to Grow Your Small Business

Twenti

5 Reasons You Should Use Social Media to Grow Your Small Business. by Zoe Allen. Social media can be one of the easiest ways to access new customers and grow your revenue – is your brand behind the times? Build your following, grow your revenue.

Charitable Giving Between Generations: Compare & Contrast

J Campbell Social Marketing

Did you get a chance to check out my newest online course? Details are here: Mapping Out Your 2021 Nonprofit Marketing Calendar -Your step-by-step roadmap to crush your nonprofit marketing goals in the New Year! This post is a guest blog by John Killoran of Snowball Fundraising .

7 Major Gift Fundraising Benchmarks You Really Need To Know

iMarketSmart

Before we begin. The 2020 Major Gift Benchmark Study asked people working in nonprofit organizations (n=580) what they consider to be a major gift, how they are staffed to raise major gifts, the types of information used to identify major gift prospects, and more. Study respondents were also asked if their organization met their annual major gift fundraising goal.

We Need Your Help: Take the 2021 Nonprofit Communications Trends Survey

Kivi's Nonprofit Communications Blog

Our ability to produce our annual Nonprofit Communications Trends Report depends entirely on YOUR participation in the annual survey. The Trends Report is our most popular download of the year and is the “go to” source for what’s REALLY happening in the world of nonprofit communications.

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COVID-19 Commercials – A united message or simply a lack of creativity?

Public Sector Marketing 2.0

You’ve probably seen a few COVID-19 TV commercials by now, maybe even shed a few tears. Empty roads, parked airplanes, deserted cities, playgrounds with no kids, you name it. If the location once had people in it, it is now being shown as empty with some sombre piano music concurrently nourishing our auditory senses and reminding us what we are all missing.

Your Donors Want to Hear from You

Ann Green

I hope everyone is doing okay and staying safe. Please wear a mask and practice social distancing. Summer is often a quieter time for nonprofits, although I don’t need to tell we’re not having a normal summer. You don’t want to be too quiet and ignore your donors.