2020

Are Your Comms Helpful Now or Just Adding More Noise?

Kivi's Nonprofit Communications Blog

In days following the murder of George Floyd. I had no words. This is unusual for me as a journalist, speaker, leadership team member of an advocacy-based nonprofit, and downright talkative person. . Image: Unsplash by munshots. My nonprofit wanted to put out a statement.

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100+ Profitable Niches List for 2021 & Beyond!

Getting Attention

Lately I’ve been getting a TON of emails asking me the very same question:“What are the most profitable niches in Internet Marketing?”So,

List 208
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10 Digital Marketing Trends That Will Shape Nonprofit Comms In 2021

J Campbell Social Marketing

Join me for a brand new training, How to Hire and Inspire a Social Media Intern for Your Nonprofit! What’s on tap for nonprofit marketing as we enter 2021? Which digital marketing trends do nonprofits need to understand and to be aware of?

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7 Major Gift Fundraising Benchmarks You Really Need To Know

iMarketSmart

Before we begin. The 2020 Major Gift Benchmark Study asked people working in nonprofit organizations (n=580) what they consider to be a major gift, how they are staffed to raise major gifts, the types of information used to identify major gift prospects, and more.

What You Can Do About “The Social Dilemma”

Public Sector Marketing 2.0

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Avoid the 3 Biggest Mistakes of Fundraising in a Recession

Fundraising Coach

The media is full of stories about how this Covid-19 coronavirus is impacting the economy. Gatherings are getting canceled. People are self-quarantining. And donors who are freaking out watching their investments shrink.

Let Your Donors Know How Lucky You Are to Have Them

Ann Green

In a recent Grow Repor t , fundraising expert Pamela Grow wrote about a time she had just started a new development job and the donors hadn’t been thanked for over eight months (yikes!).

More Trending

Shopworkers struggling with mental health in lockdown, survey reveals

TalkingRetail

Almost 40% of retail professionals admit that they have struggled with their mental health during lockdown, new research reveals.

Newsletter: How a Business Should Pick a Cause Partner ; Why Asking for Donations at the Cash Register Can Backfire ; A Baby Boomer Curator of Natural History is Killing It on TikTok

Selfish Giving

I had an interesting conversation with a corporate client the other day about the best way for her company to pick a nonprofit partner. I have to admit my first response was: "It can be kind of complicated."

Donor Retention: 6 Things You Need to Know

Fundraising Report Card

Donor retention is one of the most important things to keep in mind when running a charity or a nonprofit. As we’ve discussed in the past, donor retention refers to the number of donors who gave to your organization last business period (year, quarter, etc.)

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COVID-19 and Media Relations: A Quick Guide for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

COVID-19 is quickly rewriting the rules for how all of us are approaching our communications. It’s also forcing all nonprofits — no matter the mission — to rethink their short-term media relations strategies.

7 Things I Learned from Neil Patel about Online Marketing

Getting Attention

Neil Patel is definitely one of the coolest guys I’ve ever come across. Being both humorous and extremely clever, Neil is like a younger brother of Seth Godin, easily the best marketer of the decade!

7 Steps to Grow Your Nonprofit Donor Base With Social Media

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. One of my most frequently asked questions is this: “Can social media really bring in new donors for our nonprofit?”. Good news!

The Way Forward: Part 1 of 3 for Marketing Major and Legacy Gifts in the Coronavirus Era

iMarketSmart

Don’t Panic. It’s the first rule of crisis management. When we panic we make bad decisions. Many of us have been facing closures, lockdowns and other extreme measures around the pandemic for almost a month, and every organization is thinking about how they can cut nonessential costs.

6 not-so-conventional tips for working from home

Public Sector Marketing 2.0

It’s been quite interesting reading the influx of posts about people adapting to their new reality of working from home as a result of the COVID-19 pandemic. As a consultant running my own business, I’ve been working primarily from home for over a decade now.

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[Guest Post] 6 Lessons Learned by Attending Virtual Fundraising Events

Fundraising Coach

On a recent call, I heard a concept that really impressed me. Amanda Herlihy is the Director of Development. South Carolina Governor's School for the Arts & Humanities Foundation. She knew that she was going to have to shift her fundraising events to a virtual format.

The Importance of Having a Thank You Plan

Ann Green

I feel like the theme of most of my posts over the last several months is this is more important than ever. This could be a tough fundraising season, but that doesn’t mean you shouldn’t do a campaign this fall. Something that should help is having a thank you plan.

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4 Resources to Help Shift the Narrative for Equity in Nonprofit Communications

Mission Minded

Nonprofits need to tell stories that begin with the aspiration of the individual, rather than the hurdles they face to help shift the narrative for equity. The post 4 Resources to Help Shift the Narrative for Equity in Nonprofit Communications appeared first on Mission Minded.

3 Uses For Social Media Marketing

Diva Marketing Blog

Even with all the bashing, I still believe social media marketing can move the needle in a positive direction for your organization. It’s not easy. It’s not free. But it is a satisfying way to authentically connect with your customers. And to encourage the next sales. . Why Bother?

Newsletter: How to Monetize Your Content with Corporate Partnerships ; Cause Marketing Can Solve Sports’ Gen Z Problem ??? ?? ; Nonprofits That Smell Raise More Money

Selfish Giving

Build an audience. Engage with that audience. Monetize that audience (with corporate and other forms of support). For those of you who have been readers for a while, I can see your eye balls rolling.??I I know. I say this all the time! It's kind of become my mantra.

Cost Per Dollar Raised, What It Means, and How to Stay on Top of It

Fundraising Report Card

Cost per dollar raised, or CPDR, is not discussed as often as donor acquisition cost or donor retention. Rather, this somewhat underrated metric is tied carefully to both. Staying on top of CPDR is critical to understanding the donations made to your organization and what they mean.

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How to Be Relevant Now (And What NOT to Say)

Kivi's Nonprofit Communications Blog

Nonprofit communicators are full of anxiety right now about messaging, from what to say, to how often, and where to say it. Let’s get two common questions out the way. Should we stop messaging if our work has nothing to do with coronavirus?

Search Engine Optimization Tips

Getting Attention

Search Engine Optimization Tips – Jeff Lenney’s SEO Manifesto For Exponential Organic Traffic Growth! Before we begin, let us address one important thing… Why Should You Listen To Me? I do SEO full time and have built dozens if not hundreds of highly successful websites.

10 Ways to Participate in #GivingTuesdayNow Without Asking for Money

J Campbell Social Marketing

You may have heard the news! In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow , a global day of giving and unity, set to take place on May 5, 2020. It is not mandatory for nonprofits to raise money on this day or to even participate at all.

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Dr. Russell James’ Top 10 Ways Your Supporters Can Give Wisely Before the Year Ends

iMarketSmart

I’m very thankful that Dr. Russell James has graciously shared 10 smart ways your supporters can give wisely before the end of this year. He recommends you share these concepts right away, as you see fit. 1. Deduct $300 without itemizing. This year only!

It takes a community to effectively spread evidence-based COVID-19 messaging

Public Sector Marketing 2.0

Over the past few months, I’ve been very much impressed with the COVID-19 related communications coming out of my local health unit, Ottawa Public Health (OPH). Their work on both Facebook and Twitter has been exceptional.

Create a system for expressing gratitude

Fundraising Coach

Do you have a system for expressing gratitude? For telling your nonprofit's donors how grateful you are for their support? In my weekly coaching email , Fundraising Kick , we've been looking at systems we use in fundraising.

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How Nonprofits Can Benefit from Remote Work

Ann Green

The nonprofit sector is experiencing an urgent need to conduct business from a remote location.

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In Uncertain Times, Lean into your Brand

Mission Minded

It’s on everyone’s minds, and most of us don’t know what to do. I’m talking about Coronavirus (or COVID-19), of. The post In Uncertain Times, Lean into your Brand appeared first on Mission Minded. Blog Nonprofit Branding

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3 Uses For Social Media Marketing

Diva Marketing Blog

Even with all the bashing, I still believe social media marketing can move the needle in a positive direction for your organization. It’s not easy. It’s not free. But it is a satisfying way to authentically connect with your customers. And to encourage the next sales. . Why Bother?

Newsletter: Turning Fans Into Partners & Partners Into Fans ; Beer Brands Are Booming During Bust Times; Why You Should be Running Facebook Ads Right Now

Selfish Giving

Two things this week. I'm super-excited to announce the second book we'll be reading in our Social Impact Book Club. It's Fanocracy by David Meerman Scott and Reiko Scott. Yep, we're reading a book on fandom - and with good reason. As the Scotts note, "Fandom isn’t just for celebrities anymore!

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Donor Acquisition: What is It? And How Do You Optimize It?

Fundraising Report Card

Simply put, donor acquisition is the number of first-time donors you’ve acquired within a given time frame.

6 Ways to Get More Value Out of Your Next Press Release

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo by Alvin Chua. Many communicators overvalue the importance of press releases. Yes, a press release is an important part of your nonprofit’s media relations toolbox. But it is just one tool.

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Keyword Research 101: Use this trick for Endless Blog Post Ideas

Getting Attention

Out of Blog Post Ideas? I got you covered! If you’re looking for a new way to come up with blog post ideas, you’re in the right place. You may not know this, but triting blog posts without conducting keyword research FIRST is pretty much the biggest waste of time since Laser Disks!!

How to Write a Nonprofit Social Media Policy

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! .

A pep talk for fundraisers like you!

iMarketSmart

We are going to get through this, and history proves it. For many of us, this is not the first economic downturn we have seen in our careers.When we look at the Great Recession of 2008, giving declined only slightly.

COVID-19 Commercials – A united message or simply a lack of creativity?

Public Sector Marketing 2.0

You’ve probably seen a few COVID-19 TV commercials by now, maybe even shed a few tears. Empty roads, parked airplanes, deserted cities, playgrounds with no kids, you name it.