2011

Social Media Is Not a Marketing Strategy

SocialButterfly

There, I said it. Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan. To be successful, it must be integrated into a larger strategic framework.

How to Create, Share, and Use QR Codes

Kivi's Nonprofit Communications Blog

Kristina Leroux. A few Nonprofit Marketing Guide.com readers have asked about QR codes so I thought it would be a good idea to get my assistant, Kristina, to explain what they are and how you can use them. Guest Post by Kristina Leroux of Kristina Leroux.com.

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Trending Sources

14 Tips for Making Your Nonprofit Email More Effective

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Dan Zarrella , a social media researcher and author, recently revealed in a Hubspot webinar a trove of statistical analysis on email marketing. Zarrella parsed 9.5

Continuing Education for Cause Marketers

Cause Related Marketing

What do you do, as a cause marketer, to keep learning? How you answer the question of self-education determines things like: how successful your cause marketing campaigns are, indeed, how successful you are; your income and your lifespan.

Be Consistent, Not Confusing with Multi-Channel Nonprofit Marketing

Getting Attention

Call it what you will — integrated, holistic, multi-channel fundraising and marketing — but there’s no variance in my recommendation that you take this approach right now, if you’re not already.

More Trending

10 Charity Fundraising Events to Raise Large Amounts of Money

Fundraiser Ideas

When your charitable cause needs large amounts of money, charity fundraising events can be your best option. The huge funds generated by these events can be used for a single project or the ongoing operations of your charitable organization. The following are 10 charity fundraising events that, if implemented correctly, are sure to raise large amounts of money for your organization: Charity walk.

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4 Keys to Successful Fundraising in 2012

Get Fully Funded

As we look to a new year, it’s time to start thinking about what 2012 might hold for us. Will the new year hold more of the same or will things be different? I don’t think it really matters what the new year brings. The more important question to ask is ‘what will you do?’ ’ Over the past few years, many nonprofits have faced a withering economy, nervous Boards, and more demand for services. The organizations that are flourishing (and yes, some are doing great!)

Fuhgeddaboudit – SEO and Your Small Nonprofit

Social Media Bird Brain

Picture from Biblical Archaeology Review In the search to build a better website for your small nonprofit, you’ve no doubt heard lots about Search Engine Optimization (SEO)and how you need to do certain things to improve your ranking in the search results. Some of the things you might have heard: You need to include meta keywords in your HTML You need to submit your site to the search engines. tags small nonprofits SEO keywords content nonprofits

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Social Media Is Not a Marketing Strategy

SocialButterfly

There, I said it. Social media in and of itself is not a strategy (gasp). It does not replace a solid marketing approach or even a communications plan. To be successful, it must be integrated into a larger strategic framework.

Quirky, Kooky, and Off-Beat Nonprofit Marketing and Fundraising

Kivi's Nonprofit Communications Blog

I’m hosting this month’s Nonprofit Blog Carnival , where the theme is quirky, kooky, and off-beat nonprofit marketing and fundraising ideas. It’s time to get creative, people.

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Your New Year's Resolutions

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Your New Year's Resolutions. If you were too busy to write them down, allow me. Aren't the holidays exhausting?

What Sponsors Should Measure in Cause Marketing Campaigns

Cause Related Marketing

If you’re the sponsor of a cause marketing campaign, you’re in the green room, you’re in a makeup chair and you’re sitting pretty. Here’s what I mean.

Position Yourself to Get the Nonprofit Marketing Job: Be Selective and Specific

Getting Attention

Welcome to our newest guest blogger, Valerie Lambert. Valerie is an award-winning fundraiser, specializing in Annual Giving, with several articles published on her successful methodologies.

The need to disconnect, visualized.

Public Sector Marketing 2.0

The second I saw this, I knew I had to post this up. Thank you to my colleague Benedict Chia Bing Howe in Singapore for sharing this wonderful Thai ad. So what is it? A powerful advertisement depicting the growing trend of people letting technology manage their lives rather than the other way around.

10 fundraising interview questions to help you succeed in your career

Wild Woman Fundraising

Nonprofit fundraisers often have a hard time saying No. Perhaps it’s because we are so good at creating community and relationships. We are trained to say yes, to do sales, marketing, customer service to make everyone happy.

Mobile giving: 4 trends nonprofits should consider

ImpactMax

flickr/closari. This is my second post based on information gleaned from a recent Common Knowledge webinar on nonprofit communications trends for 2011. This time the topic is mobile giving. Many believe that mobile giving reached a tipping point with response to the Haiti crisis last year.

The Top 10 Free Fundraising Ideas

Fundraiser Ideas

Especially during difficult economic times, charities and nonprofit organizations should consider fundraising strategies that require little or no cash outlay. The revenues generated by free fundraising ideas can be directly used for the work of the organization and require no upfront expenditure of already limited funds. Here are 10 free fundraising ideas that can produce great results. Radio call-in donations.

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4 Keys to Successful Fundraising in 2012

Get Fully Funded

As we look to a new year, it’s time to start thinking about what 2012 might hold for us. Will the new year hold more of the same or will things be different? I don’t think it really matters what the new year brings. The more important question to ask is ‘what will you do?’ ’ Over the past few years, many nonprofits have faced a withering economy, nervous Boards, and more demand for services. The organizations that are flourishing (and yes, some are doing great!)

Carnival Submissions: Handling Objections

A Small Change

I’m hosting the Nonprofit Blog Carnival for the month of June featuring links and summaries of the top posts from around the blogosphere around handling objections. I also wanted to reach out see if anyone from the A Small Change community had anything to add on an earlier conversation.

Facebook, Health and the Pursuit of Happiness

SocialButterfly

Facebook has become just about as integrated into American culture as apple pie. We all know apple pie tastes amazing–but when taken to the extreme and eaten on a consistent basis, it’s not exactly the healthiest food. This applies to Facebook as well.

Should You Feed Your Blog to Facebook?

Kivi's Nonprofit Communications Blog

I use Hootsuite to automatically send new blog posts to both Twitter and Facebook. That is, until May of this year, when the Facebook integration failed.

Extreme Website Makeover: From Ick to Slick!

Fundraising 123

I’ll confess it right here: I love a good makeover show. My daughters and I are avid fans of What Not to Wear. I also adore a good nonprofit website makeover, though they are harder to find than reruns of Stacy and Clinton steering women away from shapeless clothes.

'Checkout' This New Cause Marketing Study

Cause Related Marketing

3 Steps to Focused Productivity for Your Nonprofit Marketing

Getting Attention

Welcome to our newest guest blogger, Rebecca Leaman. Rebecca ( @rjleaman ) is a writer and editor who helps small community-based nonprofits and individuals tell their stories. Her driving passions are technology, local history and dogs.

Guideline for External Use of Web 2.0 in the Government of Canada

Public Sector Marketing 2.0

After years of hearing ”it’ll be released next week” promises, I finally got to witness the official announcement this morning from Minister Tony Clement: The Treasury Board Secretariat’s Guideline for External Use of Web 2.0 is now public. Here is an excerpt from Tony’s speech: “Web 2.0 tools provide additional means of interactive communications between government institutions and Canadians. These tools are the modern-day equivalents of town halls.

Guest Post: Christina Attard reveals the secrets about your planned giving program that only donors know…

Wild Woman Fundraising

What the heck is planned giving and why should you care? Planned giving is when a donor decides to give you money over time, either as a monthly or yearly donor, or in a will or estate plan. Most small nonprofits do not have planned giving in their fundraising plans. But you should!

Free digital storytelling tools for nonprofits

ImpactMax

Flickr/mysza831. A little holiday gift for you! A couple of times a year, I dig into the web to find free tools that can help nonprofits tell their stories in ever more engaging ways. Each time I do that, the range of options kind of astounds me.

The Top 9 Unique Fundraising Ideas

Fundraiser Ideas

Raising money for a great cause isn’t necessarily hard; raising large amounts of money is, however. One way to raise substantial funds is to offer your stakeholders something unique. The following nine unique fundraising ideas aren’t all huge moneymakers. Instead, I’ve presented a wide array of unique fundraising ideas in order to whet your appetite for atypical fundraising events. Take a celebrity “prisoner.”

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Wanna be a fundraising rockstar?

Get Fully Funded

Fundraising rockstars are people who get it. They’re raising big money and rockin’ their nonprofit. Their fundraising activities are solid, including how theu raise money online. Did you know that most donors check out your website before they make a gift – whether they are giving on line or through the mail? A recent study found that potentially up to 50% of your donors are going to check you out online before they give, whether they give online or not.

Cool New Online Giving Infographic for You!

Marketing for Nonprofits

Every wonder how online giving has trended over time? If you're a geek like me, the answer is "YES!" My company, Network for Good , has produced this cool infographic (feel free to share it with your fundraising friends!) for our 10th anniversary.

Facebook, Health and the Pursuit of Happiness

SocialButterfly

Facebook has become just about as integrated into American culture as apple pie. We all know apple pie tastes amazing–but when taken to the extreme and eaten on a consistent basis, it’s not exactly the healthiest food. This applies to Facebook as well.

Butts in Seats: 5 Tips for Event Marketing Using Social Media

Kivi's Nonprofit Communications Blog

Ceci Dadisman. This week, you are hearing from four guest bloggers about nonprofit events. Guest Post by Ceci Dadisman, Palm Beach Opera. Social media is an important piece of the event marketing puzzle.

Planning and Executing Your Next Big Event

Fundraising 123

Events are a great way to cultivate support and attract new donors. But great events take a lot of planning, financial support and hard work. Before securing that banquet hall or scheduling those tee times, you need to ask yourself a few questions. . Should you even have an event? As much fun as events can be, you want to have a clear idea of what the end result should be. Who is my audience? Is this for existing supporters or are you trying to reach new ones? Maybe your event is for clients.

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Twenty Questions Before Engaging in a Cause Marketing Effort

Cause Related Marketing

Suppose when you get into the office tomorrow, the boss comes in and says, “I think we need to look seriously at cause marketing. Look into it will you?”Getting Getting the right answers depends on asking the right questions. So where do you start?Let’s Let’s just stipulate that you’ll search the Internet. Maybe check the entries at Wikipedia.com or About.com. You’ll almost certainly come across the Cause. Mother Teresa Charles Keating Best Cause Marketing