2013

What are the best and worst times to post on social media networks?

J Campbell Social Marketing

Everyone is looking to get increased engagement and interaction on their social media posts. We all know that consistently providing killer content and cultivating a dedicated audience (or tribe ) is the key to social media success. But what times are best to post to your audience?

How to Communicate In The Midst Of Tragedy: 9-Step Checklist

Getting Attention

Like you, my heart and head are heavy in the wake of yesterday’s bombings in Boston. Especially since I feel so helpless. I had a completely different post planned today, but wanted to respond a.s.a.p.

Trending Sources

8 Tips for a Mobile-Friendly Nonprofit Website

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Nonprofits are now reporting that up to a third of their Web traffic is coming from mobile devices. The mobile Web is rapidly becoming a key way to communicate your message to donors; it’s important that your nonprofit website isn’t giving them a bad impression. . Photo Source: Big Stock Photo.

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Is Your Nonprofit Ready to be Super Relevant?

Kivi's Nonprofit Communications Blog

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Healthcare Social Media Review #41: Tapping into Visual Storytelling

SocialButterfly

How can visual media bring healthcare social media to life? This edition of the Healthcare Social Media (HCSM) Review explores visual storytelling.

More Trending

The 4 Best Examples of Non-Profit Video Storytelling - Guest Post

Social Media Bird Brain

Here''s the second of three guest posts on the subject of storytelling for your nonprofit through videos. Guest blogger Madeleine Hammond is a Marketing Executive at Skeleton Productions, a UK based corporate video production company. An oldy but a goody - the storytelling arc is a proven staple to video marketing. When it comes to non-profits, it’s an impossibly effective medium for really. video storytelling video production Madeleine Hammond Skeleton Productions Small nonprofit

Quick tips for better fundraising appeals

Nonprofit Marketing Blog

The folks at Bloomerang have published a sharp new infographic that serves as a quick guide to better fundraising appeals. This handy reference, created by fundraising expert Tom Ahern, works for both email appeals and direct mail. Here are four smart tips that will improve any fundraising letter: 1.

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Annual Fund Science and Major Gifts Artistry

A Small Change

Every community has a few established nonprofits that are raising big money and are super respected. Every community has hundreds of nonprofits just barely getting by. The established and successful nonprofits have robust annual programs that feed a developed major gifts program.

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How Much Time Does Social Media Marketing Really Take?

J Campbell Social Marketing

I’ve noticed a disturbing trend in the nonprofit sector. It seems that all too often, uninformed nonprofit Boards and well-meaning but not-tech-savvy Executive Directors simply tack on the words “social media” to the development or marketing person’s job description.

The Biggest Mistake Nonprofits Make With Video

Getting Attention

Guest blogger, Annie Escobar is co-founder of ListenIn Pictures which produces compelling video stories for nonprofits. Creating engaging, sharable videos doesn’t seem to come naturally for most nonprofits and I think I know why.

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Four Tactics for Amazing Nonprofit Stories

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Founded by Katya Andresen and Mark Rovner, Characters Magazine is on a mission to showcase amazing stories of and by those seeking to make the world a better place. Each month the magazine will feature stories from the nonprofit sector. . Stories are older than written language.

How Often Should Your Nonprofit Send Email to Your List?

Kivi's Nonprofit Communications Blog

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Call for Submissions: Healthcare Social Media Review #21

SocialButterfly

How can social media support prevention and wellness? January is the month of new resolutions yet a study out of the University of Scranton finds that only 8% of us actually achieve these resolutions. At the same time, about 1 in 3 Americans plan on buying a new fitness tech in 2013.

New Government of Canada policies related to social media

Public Sector Marketing 2.0

Why do people at work treat me this way?

Wild Woman Fundraising

Are you a Catwoman? So often, as fundraisers, we are charged with raising all of this money. And we run up against people’s concepts of money, every day. It colors how our co-workers interact with us. Sometimes it makes them treat us as if we were different. Maybe we’re mercenaries.

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The Alden Keene Cause Marketing Stock Index Dramatically Outperforms Other Indices

Cause Related Marketing

There are stock indexes galore; the Dow, S&P 500, the NASDAQ Composite, the Wilshire 5000, the FTSE, and hundreds more. But how would an index of the stocks of companies that do a meaningful amount of cause marketing perform compared to those well-known indexes? Pretty well, as it turns out. I first floated the idea of a stock index that would track companies that do cause marketing back in 2009. I tried to figure out Yahoo Pipes so that I could put the feed right into this blog.

Five Tools for Your Social Media Intern

Social Media Bird Brain

Via Unpaid Intern Summertime. and the interns are easy. Well, not really. But if you''ve made it known that your small nonprofit would like to entertain a few interns for the summer and/or fall, you''ve probably got a couple interviewed and ready to start. And given that Social Media is a big deal that many small nonprofits can''t afford a full-time manager for, you''re probably thinking of. social communications strategy tools goals intern social media calendar face time Small nonprofit

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The rules for phenomenal stories

Nonprofit Marketing Blog

When you’re making the case for giving , a powerful story is hard to top. At the same time, putting together a vivid and compelling story is typically more difficult than it sounds. The good news is, the results are well worth the work.

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Why Donors Drop Out

The Agitator

Carefully study Bloomerang’s “Donor Loyalty” chart below. With the exception of ‘death and ‘poverty’, nonprofits by their own actions — or lack of them — control whether a donor stays or goes.

Facebook Finally Admits That You Do Have to Pay for Ads to Reach Your Fans

J Campbell Social Marketing

Everything I’ve been preaching about success in Facebook marketing has been a lie. I’ve stuck up for Facebook repeatedly over the years, despite the frustration it has elicited from nonprofit marketers with small budgets.

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Nonprofit Storytelling Breaking Bad Style

Getting Attention

Whether you love, hate or have never seen Breaking Bad , there’s a lot to learn from its emotionally intense, can’t-stop-watching storytelling.

Pump Up Your Nonprofit’s Facebook Page with These 10 Tips

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At the Social Media for Nonprofits conference, Carie Lewis of the Humane Society of the United States shared how her organization''s Facebook strategy has raised about $200,000 per year.

21 Stupid Things Nonprofit Marketers Should Stop Doing [Slideshow]

Kivi's Nonprofit Communications Blog

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Health Care Social Media Review #21: Social Media Taps Digital Health

SocialButterfly

This edition of the Health Care Social Media (HCSM) Review explores recent discussions and research on how social media collides with health promotion, prevention and wellness efforts.

The shift to BYOD

Public Sector Marketing 2.0

BYOD: Bring your own device (BYOD) refers to the policy of permitting employees to bring personally owned mobile devices (laptops, tablets, and smart phones) to their workplace, and use those devices to access privileged company information and applications – Wikipedia, 2103.

FREE New Webinar: Make Better Nonprofit Annual Reports Now! April 13th, 2013

Wild Woman Fundraising

Date: April 13, 2013. Time: 1pm EST, 12pm CST, 11am MT, 10am PST. Cost: FREE. Are you creating your annual report right now? Are you tasked with showing your board and your donors what you’ve accomplished this year? Do you want to improve on last year’s annual report?

Five Steps To Nurture a 30-Year Cause Marketing Relationship

Cause Related Marketing

Last Monday, July 22, 2013, March of Dimes released the annual results of its campaign with Kmart. now in its thirtieth year. and thereby begged the question, what does it takes to have a multi-decade cause marketing relationship between a cause and a sponsor? In the most recent year, Kmart,the discount retailer, donated $7.4 million to the March of Dimes, bringing the 30-year total to nearly $114 million. March of Dimes works to improve the health of mothers and babies.

21 Social Media Tips for Nonprofits from Top Experts

Fundraising Coach

I love nonprofits. And I love social media. But nonprofits don’t always “get” social media. While there are few truly firm rules about using Facebook, Twitter, LinkedIn, Google+, or any of the other myriad of platforms out there, there are some things that bug donors.

Are you as “social” as other nonprofits?

Nonprofit Marketing Blog

While nonprofits may be behind the curve in some matters, we’ve done a swift job of adopting social media. As I’ve noted here before based on past surveys , the vast majority of nonprofits are actively using Facebook and Twitter.

Fundraising Intermission #1: Retention (Again!)

The Agitator

Before we continuing exploring the new, new things and better ways to do the old, old things, Tom and I thought it good to pause for an intermission and remind ourselves and fellow Agitators of some fundraising fundamentals that we lose sight of at our peril.

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Top 10 Twitter To Do’s for Nonprofits

J Campbell Social Marketing

Despite having 600 million active Twitter users with over 135,000 more joining the party every day, nonprofits have been slow to get on the Twitter train. If they are using Twitter, it’s often in fits and starts, with no clear strategy and very little consistency.

How to Translate Your Program Into a Compelling Video

Getting Attention

Guest blogger, Annie Escobar has created over 60 videos for over 30 purpose driven organizations. She believes there is more good than bad in our world, and she’s driven to share the stories she’s heard that prove this.

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Social Media Housekeeping

Fundraising 123

Think about social media as a way to open the doors of your organization to new guests and friends. But unlike hosting guests at you home for an hour or two, social media is open to guests 24/7. Because of the constant accessibility of social media, keeping profiles tidy all the time is a must. Here are some tips and ideas for social media housekeeping that you can tackle right now: Your social media avatar/profile pictures should mesh with your brand and be recognizable to fans of your cause.

21 Stupid Things You Can Stop Doing [Infographic and Recording]

Kivi's Nonprofit Communications Blog

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