2012

Make Your Nonprofit Messages Stick

Getting Attention

The best infographic ever. Absorb it, print out a full-size copy , and share with colleagues as a gentle reminder. Thanks to Wilf for creating under the dazzling influence of Chip and Dan Heath! Branding and Messages

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Should Your Nonprofit Use Pinterest?

Kivi's Nonprofit Communications Blog

Should your nonprofit be using Pinterest? Surely someone in your organization has brought that question up by now, and you, like Andria below, may be wondering just how to use Pinterest effectively, if you use it all. Here’s Andria’s specific question.

Trending Sources

How to Get Donors to Relate to Your Nonprofit -- and Give More

Fundraising 123

Giving is personal. . The closer we feel to a cause, the more likely we are to give. Just how much do personal connections influence giving? That’s the question Rebecca Ratner, Min Zhao, and Jennifer Clarke explored.

Online and Mobile: The Potential of Personalized Health Information

SocialButterfly

An average 24 year old will spend more time on Facebook than they will with their doctor in 20 years, according to Razorfish Health. Given this type of reality, how do you unlock the potential prowess of personalized health in online and mobile health strategies? That is the question.

A long overdue call to action on cyber-bullying

Public Sector Marketing 2.0

I watched Amanda Todd’s tragic video message today. Exactly one month and eight days after it was first posted and only five days after she committed suicide. Words can’t possibly express how it makes me feel. But that’s irrelevant anyway.

More Trending

Pinterest Primer for Nonprofits

ImpactMax

Flickr: stevegarfield. My name is Gayle Thorsen…and I’m a Pinterest addict. Me and 21 million other users, more and more of whom are nonprofit organizations. The demographics of Pinterest–82% females with higher education and income levels–hold a lot of promise for nonprofits.

Nike Vet Keeps Bike Inner Tubes Out of the Landfill and Benefits the Humane Society

Cause Related Marketing

Paul Fidrych left a promising career at Nike to start a business with his wife that takes old bike inner tubes and upcycles them into useful things like dog collars, chew toys and water dishes. All while benefiting the Humane Society chapter in Portland. The company is cleverly named Cycle Dog.

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The 22 Things You Absolutely Must Do Before a Fundraising Event

Fundraiser Ideas

After being on so many fundraising teams, I’ve noticed what is done before an event directly correlates with how the fundraising event turns out. Let me show you what I mean. An Unsuccessful Vs. Successful Fundraising Event. In college, I was in a sorority. We often did charity work for disadvantaged families in the community. Sometimes, we wanted to purchase the families some needed items, especially those with children. The items were usually diapers, wipes, formula, etc.

Make Your Annual Report Sing: 5 Ways to Choose and Use Stories

Getting Attention

Guest blogger Kimberlee Roth , one of our team’s valued writers, has written for the Chicago Tribune and The Chronicle of Philanthropy among other publications. She provides writing and editing services to universities, health systems and other nonprofits.

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The Accidental Rebranding of Komen for the Cure

Kivi's Nonprofit Communications Blog

Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands. Komen for the Cure , it seems, is no longer a breast cancer charity, but a pro-life breast cancer charity. Let me stop right here and say this post is not about abortion per se, one way or the other, other than the fact that it is the single most divisive issue in American politics today.

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3 Ways to Encourage Monthly Giving

Fundraising 123

Want to enable your donors to give more and stop asking them for money all the time? Would your nonprofit benefit from a dependable stream of contributions? Working to convert annual donors into monthly donors is one of the smartest things you can do as a fundraiser.

Online and Mobile: The Potential of Personalized Health Information

SocialButterfly

An average 24 year old will spend more time on Facebook than they will with their doctor in 20 years, according to Razofish Health. Given this type of reality, how do you unlock the potential prowess of personalized health in online and mobile health strategies? That is the question.

Finally some 2012 Statistics for the African Mobile Phone Market

Public Sector Marketing 2.0

Back in March of 2009 I wrote a post entitled “ Latest mobile phone statistics from Africa and what this means ” based on a report that had come out from Blycroft Publishing tracking 2008 African mobile phone market stats.

Happy Birthday!

Wild Woman Fundraising

Happy Birthday to my blog! 3 years of rabble rousing! What Wild times we have had in the last 3 years! What were some of my most popular posts in the last few years? My mistakes! What were my mistakes in fundraising? CONFLICT! Hey Nonprofiteer, Are you a good consumer?

Don’t Panic! Strategic Planning needn’t be complicated!

NonProfit Branding

Here is a minority view that may lighten your mood. It seems to me that nonprofit thought leaders – especially consultants and blog authors (including me) – are sometimes just a bit overwrought and doctrinaire. Especially when discussing strategic planning. Let’s look at a more relaxed viewpoint. We’ll begin with advice I was given by [.].

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#INTERVIEW: Debra Askanase, Socialbrite.org Strategist, Offers Useful Advice To Nonprofits Using Social Media

Non Profit Marketing 360

Debra Askanase, founder of Community Organizer 2.0 , is an “engagement strategist” who consults with nonprofit organizations on digital media. She is also a strategist for Socialbrite.

What are nonprofits doing with social media? Six interesting stats

Nonprofit Marketing Blog

It’s the week of studies! First we had the eBenchmarks study , then the Convio benchmarks study , and now the Blackbaud social media benchmark study. It’s an opportunity to see how you stack up in all different ways online.

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The Best Cause Marketing of 2011

Cause Related Marketing

One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me. Here are 10 cause marketing efforts or campaigns, culled from more than 200 posts in 2011, that were cool or fun or smart or effective or innovative or surprising.

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10 Ways to Creatively Ask Friends and Family for Money

Fundraiser Ideas

“Oh no, here she comes with another solicitation for money for a fundraiser.”. Do you often feel as though your friends and family think that when you approach them? If so, you are not alone. I always felt like my friends and family felt obligated to give me money when I was doing a fundraiser. I hated to make them feel that way. I would have rather them be excited to see me coming because of the great products I had for them, or the opportunity for them to support a good cause.

Nonprofit Blog Carnival Wants to Know — What’s Your Dream?

Getting Attention

I have the honor of hosting the first Nonprofit Blog Carnival of 2012. And what better topic, as we enter a new year, than your dreams for your organization, cause or the nonprofit community? The words of Martin Luther King, born on January 15, 1929, tend to set January’s tone for me.

No Wonder Retention of Online Donors is So Bad

Kivi's Nonprofit Communications Blog

In yesterday’s post, I told you that I suspect that the reason online givers seem to be one-hit-wonders has less to do with online givers being fickle and more with nonprofits not yet figuring out how to do online donor retention well.

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The 4 Key Qualities of Amazing Thank You Letters

Fundraising 123

We all know thanking donors is important, but sometimes it’s easily brushed aside as one more item on our to-do lists. Put your donors – and your thank you process – first this year by including these four key components for effective and memorable donor thank you letters. Be Personal. First things first: being personal, warm, and authentic with your donors is critical. People expect for you to have open, honest and authentic relationships with them.

A Glow-In-The-Dark Design Solution to Behavior Change

SocialButterfly

The Netherlands are about to launch a “smart road” system that uses infrastrure to support behavior change through a design solution–glow-in-the-dark paint!

Gamification can change behaviour. I have proof.

Public Sector Marketing 2.0

This post has been on my mind for a while now, and a recent article on the topic from Policy Horizons Canada finally brought this to the top of my “blog topics” list (which seems to have a leaking hole in it these days…sorry about that). As always, I like to start with a definition: “ Gamification is the use of game design techniques and mechanics to solve problems and engage audiences.

Hey Slacker, high five!

Wild Woman Fundraising

Enclosed: A picture of me in the middle of writing an incredibly important blog post. Uh huh. Am I a slacktivist because I sign petitions but don’t go to advocacy days at the state capitol? What’s the point of slacker bloggers like me? Are you bored of slacktivism?

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Within 2 Minutes She Owned a Piece of Our Souls.

NonProfit Branding

At a conference in Breckenridge last Thursday, Dawn Engle commanded the attention of 75 corporate and government leaders.Two minutes into her story she owned a piece of our souls! Now she’s about to inspire you. Standing at the podium, referring to her own extraordinary experience, she claimed: the only problem with having a damn fool [.].

Customer Loyalty is not Customer Retention

Non Profit Marketing 360

One popular application of a customer retention strategy is a loyalty campaign or loyalty program. Just about every business has one, and we love to see our customers completing loyalty programs that truly drive their customers to new levels of engagement. But too many times a loyaty program is seen as the basis for a customer retention program not a supplement to a strategy. Retention is a much deeper and complex problem to solve with just a nice loyalty rewards program.

The sign that says it all when it comes to marketing

Nonprofit Marketing Blog

During a morning run, I saw this sign outside a church in my Washington DC neighborhood. I had to snap a photo. This is great advice for life, yes, but also for marketing. Your first order of business is ALWAYS to show you care - and to make others care.

Accountability is key in nonprofit fundraising

Get Fully Funded

Many of my colleagues and I have been preaching for years that accountability is KEY in fundraising. And now there are several instances of accountability gone wrong in the news. Here are three and lessons every nonprofit can learn from them. If you haven’t heard about the Susan Komen Foundation’s debacle, then you’ve been living under a rock. Their decision to cut grant funding to Planned Parenthood was met with such public outcry, that they’ve reversed their decision.

10 Good Fundraising Ideas for the Novice Fundraiser

Fundraiser Ideas

You don’t have to be a professional to be successful at fundraising. In fact, some of the best fundraisers are so easy anyone can organize them! The following are 10 good fundraising ideas for the novice fundraiser. 50/50 Raffle – This is number one on our list of 10 good fundraising ideas for novice fundraisers for several reasons, but chief among them is its ease; the only material you really need to get this fundraiser going is a roll of raffle tickets. People love this type of fundraiser.

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Nonprofit Marketing Wisdom Guide 2012: Free, Just Published

Getting Attention

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Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Brian Honigman. Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. But it’s really important!

6 Foolproof Tips for Great Nonprofit Content

Fundraising 123

It’s imperative to remember that our job as fundraisers is to write compelling stories that engage our donors. Creating great content is both art and science.

Health Care Social Media Review #14: Health Literacy Gems and Treasures

SocialButterfly

photo by Robin M. Ashford. We are all patients. Yet only 10% of adults have the knowledge and skills needed to understand important information about their health (yikes!).