2012

My Communications Director is an Idiot

Kivi's Nonprofit Communications Blog

I’m friends with many nonprofit program and research directors who confide in me about their various scuffles with communications or fundraising staff in their organizations. Nothing strange there.

Health Care Social Media Review #14: Health Literacy Gems and Treasures

SocialButterfly

photo by Robin M. Ashford. We are all patients. Yet only 10% of adults have the knowledge and skills needed to understand important information about their health (yikes!).

Review 272

#INTERVIEW: Debra Askanase, Socialbrite.org Strategist, Offers Useful Advice To Nonprofits Using Social Media

Non Profit Marketing 360

Debra Askanase, founder of Community Organizer 2.0 , is an “engagement strategist” who consults with nonprofit organizations on digital media. She is also a strategist for Socialbrite.

Make A Good First Impression Online

Get Fully Funded

Did you know that most donors check out your website before they make a gift ?? And if your website doesn’t make a good first impression, you’ll lose the donor and the gift faster than you can say ‘goodbye online donation.’. Your website doesn’t have to be fancy. In fact, the simpler, the better.

How to Get Donors to Relate to Your Nonprofit -- and Give More

Fundraising 123

Giving is personal. . The closer we feel to a cause, the more likely we are to give. Just how much do personal connections influence giving? That’s the question Rebecca Ratner, Min Zhao, and Jennifer Clarke explored.

How To 244

Sh*t Bureaucrats Say

Public Sector Marketing 2.0

I rarely just re-post a video on my blog these days, however this is a must-see for my government/public sector readers. I think I heard about 50% of those phrases and acronyms from my clients this week alone (lol). I hope this new SBS YouTube Channel fills up with more videos soon. Enjoy.

Make Your Nonprofit Messages Stick

Getting Attention

The best infographic ever. Absorb it, print out a full-size copy , and share with colleagues as a gentle reminder. Thanks to Wilf for creating under the dazzling influence of Chip and Dan Heath! Branding and Messages

Best 283

More Trending

Hey Slacker, high five!

Wild Woman Fundraising

Enclosed: A picture of me in the middle of writing an incredibly important blog post. Uh huh. Am I a slacktivist because I sign petitions but don’t go to advocacy days at the state capitol? What’s the point of slacker bloggers like me? Are you bored of slacktivism?

Click 268

Behind the Scenes @ NPR’s Car Talk: At Least 10 Surprising Facts About Tom & Ray

NonProfit Branding

Tom and Ray of Car Talk are retiring. After a 25th Anniversary Celebration this Fall, all new episodes will feature the most acclaimed portions of prior broadcasts. Since 1986 these guys have been our pals and business colleagues, along with Bongo Boy Doug Berman and Senior Web Lackey Doug Mayer. So now we reflect on [.].

NPR 186

An Ask is An Ask

A Small Change

You may have heard a guideline, “ask for three times what you’d like a donor to give.” ” This is a mantra that’s often used as a technique to get a stretch gift. That guideline is a very poor rule of thumb. A good ask is one the donor feels they could stretch to make but does not feel like is out of their ability. The magic of asking for a specific amount is that you can encourage a donor to think about a larger gift than they would traditionally do.

Should Your Nonprofit Use Pinterest?

Kivi's Nonprofit Communications Blog

Should your nonprofit be using Pinterest? Surely someone in your organization has brought that question up by now, and you, like Andria below, may be wondering just how to use Pinterest effectively, if you use it all. Here’s Andria’s specific question.

Social Innovation and the Dogged Pursuit of Being Unreasonable

SocialButterfly

What’s Next? That’s the question The Social Innovation Summit asked us last week. Following the event’s hashtag #SIS12, I connected with Katie Ferrari, who’s passionate about storytelling for social innovation. I invited her to share her top observations from the conference.

Social 242

#INTERVIEW: Mark Van Gurp, Osocio Blog – Showcases the Best Advertising & Marketing For Social Causes

Non Profit Marketing 360

Mark van Gurp is the founder of Osocio , an international blog devoted to showcasing the best advertising and marketing for social causes. Mark began an earlier blog, Houtlist, in 2005 as a personal collection of nonprofit ads.

4 Keys to Raising the Money of Your Dreams

Get Fully Funded

Raising money can be easy or it can be hard – it’s your choice. There are two things that make fundraising easy: knowing (and doing) what works, and believing you can be successful. If you’re using tried and true fundraising and marketing strategies, you will raise money.

Money 219

Testing 101: 4 Steps for Optimizing Your Fundraising Approach

Fundraising 123

People are influenced by innumerable whims, impulses, and values. You never know what marketing and fundraising strategies and tactics will work best until you test them. That is why testing is a must for nonprofits. Don’t just trust your gut; run experiments.

Finally some 2012 Statistics for the African Mobile Phone Market

Public Sector Marketing 2.0

Back in March of 2009 I wrote a post entitled “ Latest mobile phone statistics from Africa and what this means ” based on a report that had come out from Blycroft Publishing tracking 2008 African mobile phone market stats.

3 Steps to Great Nonprofit Messages (Case Study)

Getting Attention

Congrats to the American Library Association for designing this 5-star message for National Library Week, brought to my attention by an NBC correspondent who saw it on his way to work and shared it on Facebook. Here are the three elements that generate an instant “aha:” 1) An 100 m.p.h

Free photo editing tools for nonprofits

ImpactMax

PIXLR. Visual content is online gold, especially for social media. But lots of nonprofits don’t have the money to hire great photographers or buy Photoshop, so they end up using lacklustre photos or no photos at all.

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You may have noticed…

Wild Woman Fundraising

that my blog posts have gotten a little more. political in the last year. Why is this, do you think? I could tell you, but instead, I’ll let Chris Hedges tell you. Because you might recognize yourself in his words. Why I am more political has to do with Occupy. But Occupy is not the reason.

May 252

Within 2 Minutes She Owned a Piece of Our Souls.

NonProfit Branding

At a conference in Breckenridge last Thursday, Dawn Engle commanded the attention of 75 corporate and government leaders.Two minutes into her story she owned a piece of our souls! Now she’s about to inspire you. Standing at the podium, referring to her own extraordinary experience, she claimed: the only problem with having a damn fool [.].

An Ask is An Ask

A Small Change

You may have heard a guideline, “ask for three times what you’d like a donor to give.” ” This is a mantra that’s often used as a technique to get a stretch gift. That guideline is a very poor rule of thumb. A good ask is one the donor feels they could stretch to make but does not feel like is out of their ability. The magic of asking for a specific amount is that you can encourage a donor to think about a larger gift than they would traditionally do.

How to Plan a New Website Without Your Head Exploding

Kivi's Nonprofit Communications Blog

Jennifer Doron. If your website is stuck in the past, it may be time for an upgrade. Sounds daunting? Jennifer Doron of the Ohio Environmental Council shares how she approached the process of creating their new site to writing a novel. Guest Post by Jennifer Doron of the Ohio Environmental Council.

Call for Submissions: Health Care Social Media Review #14

SocialButterfly

How can we use social media to better address health and digital literacy? On Wednesday, Oct. 17, SocialButterfly will host the HealthCare Social Media Review —the peer reviewed blog carnival for everyone interested in health care social media.

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#interview: Simone Joyaux, Nonprofit Consultant, Author, and Columnist

Non Profit Marketing 360

Simone Joyaux is an internationally recognized consultant to the nonprofit sector on fund development, board development, and strategic planning and management. She writes a column, “Unraveling Development,” for the Nonprofit Quarterly.

How to Get Started with a Major Gifts Campaign

Get Fully Funded

I bet you have more needs at your nonprofit than you can shake a stick at. You have programs that need to be funded, special projects to undertake and maybe equipment or vehicles you’d like to have.

3 Ways to Encourage Monthly Giving

Fundraising 123

Want to enable your donors to give more and stop asking them for money all the time? Would your nonprofit benefit from a dependable stream of contributions? Working to convert annual donors into monthly donors is one of the smartest things you can do as a fundraiser.

A long overdue call to action on cyber-bullying

Public Sector Marketing 2.0

I watched Amanda Todd’s tragic video message today. Exactly one month and eight days after it was first posted and only five days after she committed suicide. Words can’t possibly express how it makes me feel. But that’s irrelevant anyway.

Debate Highlights 9 Communications Lessons

Getting Attention

Note: Trying to be as neutral as possible here. If you watched last night’s Romney vs. Obama debate, you know that Romney reigned as the far better communicator. Reports this morning are consistent in that conclusion and even diehard Obama supporters have to agree.

The Best Cause Marketing of 2011

Cause Related Marketing

One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me. Here are 10 cause marketing efforts or campaigns, culled from more than 200 posts in 2011, that were cool or fun or smart or effective or innovative or surprising.

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5 Biggest Trends in Online Fundraising at #12NTC

Wild Woman Fundraising

I’m learning a lot in this presentation. I used to think December was the place to concentrate your online fundraising attention. But not true for everyone! See the graph below. Here are five of the biggest trends in online fundraising. These may only be true for this year.

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NONPROFIT BRANDING: Here Be Dragons: How Insecurity Undermines Mission

NonProfit Branding

“What dragons?” ” you ask. The dragon is a form of pressure. It makes some nonprofit administrators become too focused on advancing themselves and defending their turf. That’s how the dragon keeps their nonprofit from accomplishing its goals.

Blended Storytelling With Branded Content

Social Media Bird Brain

Artist Unknown nce upon a time, there was a small nonprofit that wanted to infuse some extra pizzazz into its social communications. Big Data left them confused and social media marketers were now telling them that engagement was so Social Media 1.0. Storytelling continued to be one of the best ways to connect with their community, but how to do it in a fresh way? Curation Although. storytelling statistics newsfeeds small nonprofits segmenting infographics social communication curation

Three Stages of Nonprofit Marketing Maturity

Kivi's Nonprofit Communications Blog

We all grow and change as people and as professionals, and so do our organizations. As I’ve been writing my new book on content marketing for nonprofits, I’ve tried to keep in mind the different stages that nonprofits go through as their communications and marketing programs mature.

Is Talking About Spirituality and Social Change Taboo?

SocialButterfly

What shapes your world view? How does your world view influence your work to change the world for the better? Growing up, we’re told we shouldn’t talk about two things: politics and religion. Yet these two things often help set the foundation of one’s world view.

#VIDEO: Freelance Producers & Reporters Wanted for Brooklyn Independent Television

Non Profit Marketing 360

Brooklyn Independent Television (a division of the Community Media initiative of BRIC Arts | Media | Bklyn ), makes TV programs for and about Brooklyn, NYC, covering news, arts, culture, sports, health, business, and what’s happening in Brooklyn’s diverse neighborhoods.

How to Get Started with a Major Gifts Campaign

Get Fully Funded

I bet you have more needs at your nonprofit than you can shake a stick at. You have programs that need to be funded, special projects to undertake and maybe equipment or vehicles you’d like to have.

6 Foolproof Tips for Great Nonprofit Content

Fundraising 123

It’s imperative to remember that our job as fundraisers is to write compelling stories that engage our donors. Creating great content is both art and science.