2016

The 2016 - 2017 Best Nonprofit Conferences Calendar

EveryAction

Thousands of nonprofit pros rely on our annual Best Nonprofit Conferences Calendar to discover skill-building, strategy-slaying, network-enhancing nonprofit events. Today, we're excited to announce the all-new list for 2017! Bookmark it, share it, love it, and download it for Google or Outlook. We've scoured the nonprofit-sphere for high-quality conferences, both large and small, broad and specialized, here in the U.S.

Thrive thru Year End: Together!

Getting Attention

So many of you have reached out to me recently in total panic, asking for guidance because you’re stressed to the max by pressures of launches, giving day, and year end. Then there’s the biggest one—the pressure of unrealistic expectations (especially your own). I know because I live it too. Methods for addressing those pressures are you- and organization-specific, but some game-changing strategies work across the board.

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Opportunities vs. Problems: Which will your donors support?

iMarketSmart

I’ll cut to the chase. People want to take advantage of opportunities more than they want to solve problems. Here’s how it works in fundraising. “Problem” messages: We need help. The water is dirty and undrinkable. Over 25,000 children are hungry. Too many homeless people are freezing. We are running dangerously low on blood. “Opportunity” messages: You can make a huge difference for Sarah. You can make the water clean and drinkable for Baako.

Cut the Glut! Wordy Phrases to Eliminate from Your Writing (And Alternatives)

Kivi's Nonprofit Communications Blog

We’ve all read those mission statements or fundraising appeals that seem to have smart ideas, but when you take a closer look you realize they just have a lot of words. Shorter is nearly always better. Replace these wordy phrases with their concise alternatives. a majority of = most. a sufficient amount of = enough. according to our data = we find. after the conclusion of = after. along the lines of = like. are in receipt of = have. ascertain the location of = find. at such time as = when.

Nonprofit Branding — Meet the Water Girls (This post is personal!)

NonProfit Branding

It says at the top “this post is personal.” ” The cheery clown signals how lucky our family and company were last September. Colorado’s flood disaster badly messed up Boulder County. Torrents thundered down from the High Country, pushing boulders and trees and houses and trucks through our town’s commercial and residential districts – heading for Nebraska. […]. Fun Stuff Uncategorized

4 Surefire Ways To Use Social Media To Promote Your Year-End Fundraising Campaign

J Campbell Social Marketing

Guest blog by Candace Cody. You know that social media is an important component of social fundraising (or peer-to-peer fundraising), but sometimes it can be tricky to know where to start, or exactly what to do. This gets even more intimidating during the year-end fundraising season, when everything feels more rushed and more critical.

The Ultimate Guide To How To Buy Best Baby Thermometer

Non Profit Marketing 360

A baby thermometer is one of the most important pieces of baby equipment that parents need to buy. In fact, many parents buy more than one. Several high-end thermometers can take different kinds of temperatures so that parents can take several readings to help them know for sure if a child has a fever, feel free to visit this website www.thermometerforkids.com or just follow this article for more useful information. Having a reliable and high-quality baby thermometer is essential for parents.

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Death to “we are experiencing higher than normal call volume”.

Public Sector Marketing 2.0

Last week I finally found the time to dedicate an entire day to calling various home service providers and product brands with which I have been having issues with throughout the year. In most of the cases I had made a note to call as the issue arose, however other priorities kept creeping up. This was the day I was going to get it all done. I interacted with three companies and had three very different experiences.

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Educating donors is not fundraising

Fundraising Coach

I've been hearing a well-meaning but fundraising killing myth while talking to many groups and training many boards over the last few months. It boils down to: "We need to do more education. If people really knew what we did, they would give money and our funding crisis would be over." Or more generally: "If they knew about us, they'd give. One gentleman took along time to explain each step of the education process.

5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

EveryAction

EOY (or end-of-year) fundraising can be a critical time for nonprofits. The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions. You need to create personal, targeted appeals that show donors how they fit into your fundraising and how their gifts impact the recipients of your aid. Building a deeper fundraising strategy can help you: Raise more funds.

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Turn Colleagues, Board, & Supporters into Powerful Year-End Fundraisers

Getting Attention

We’re in count down to year-end fundraising season, with its relentless pressure and never-ending to-dos. Are you banging your head against the wall yet? Joking aside, it may seem like your team’s hard work and limited resources won’t be enough. Yet you know how much you could bring in, if only…. Good news! There is a way to move past this seemingly insurmountable barrier—Launch a team of messengers to be your nonprofit’s ambassadors for year end (and beyond).

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3 things every fundraiser needs to consider before they talk politics in front of their donors

iMarketSmart

I don’t have any data on this whatsoever but something tells me that a good number of fundraisers might lean left when it comes to politics. But what about your donors? Do they lean left or right? Do you know? Could you be alienating them by assuming that their politics align with yours? Here are 3 things you might want to consider as you engage with your supporters (according to Arthur C.

The New Email Metric You Might Want to Try

Kivi's Nonprofit Communications Blog

Let’s talk about email engagement. Right now, I bet most of you are looking at your open rates and click-through rates, and maybe your click-to-open ratio. The email service providers spoon feed us those numbers, so they are easy to track. But they don’t really tell us much about the real percentage of people who care about our content. For example, at Nonprofit Marketing Guide, we send an email newsletter every Wednesday. The open rate is hovering around 22%.

Our Little Known Commonality (& why is this a secret?)

NonProfit Branding

Our Little Known Commonality – Perhaps fifteen years ago audience research funded by the Corporation for Public Broadcasting produced a an unexpected finding. It caused a strong reaction among PubRadio Insiders – disbelief, amusement, skepticism, initial rejection. And then acknowledgement grew and the new insight proved PubRadio was on the right public-service track. The finding: the average […].

5 Marketing Tips to Retain Your Mobile Donors

J Campbell Social Marketing

Guest blog by John Killoran. As the process for making mobile donations becomes more and more convenient, your nonprofit may see an uptick in the number of donors craving more interactions via their mobile phones. Modern supporters are looking to connect with and engage with your nonprofit on the go, which means that your nonprofit needs to come up with a strategy to interact with mobile donors if you want to retain these donors in the future.

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Best Booklights For Bookaholics

Non Profit Marketing 360

Are you are a bookaholic and can’t leave most loved book even when the room gets dark at the midnight? Are you a workaholic or an enthusiastic author who frequently stays up late in the night to complete the work? Are you a business person who needs to invest just your time travelling and working? Are you are a member of a congregation choir or a congregation band? Are you a capable lady who love sewing, weaving or another crafting event?

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Ep190: This Mattress Company Lets You Give Back While You Sleep

Selfish Giving

Never Miss a Show - Sign Up for Email Updates. Today on CauseTalk Radio , Megan and I talk to David Wolfe , Co-Founder and CEO of Leesa Sleep , a certified B-Corp that donates one mattress to a shelter for every ten it sells. To date, they've donated 9,000 mattresses and are proudly pioneering a way for people to give back while they sleep! On the show, Megan, David and I discuss: David Wolfe, Leesa Sleep. How Leesa got started by a serial entrepreneur with a generous spirit.

Getting Started with Mobile Fundraising: 5 Ways

Ann Green

By Eric Griego. Almost everyone has a mobile phone these days and that includes your donors. Imagine they’ll see your next fundraising email appeal on their phone and decide to donate right then. Will they be able to do that without getting so frustrated that they’ll want to smash their phones to pieces? Before we get knee-deep into year-end fundraising season,take some time to get up to speed with mobile fundraising. Eric Griego from @pay shows you how.

What the Web Renewal (canada.ca) Initiative is missing

Public Sector Marketing 2.0

For those of you not familiar with what I am referring to, the Government of Canada (Goc) Web Renewal Initiative aims to streamline the GoC’s web presence through a single central website, Canada.ca . What exactly does that mean? “ Canada.ca features 15 user-centric themes based on the top information and tasks that visitors are looking for. The site is accessible and easy to use on any device.

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3 things to do now that #GivingTuesday is over

Fundraising Coach

I've been glad to hear of my clients' #GivingTuesday success. Matching gifts and leveraging peer-to-peer approaches seem to be the most effective reasons for their success. But #GivingTuesday is over, now what? 3 Post #GivingTuesday Suggestions Start planning 2017's #GivingTuesday If you've determined #GivingTuesday should be part of your fundraising calendar, start planning 2017. It'll be on Tuesday, November 28.)

You Gotta Believe: the Finest #UNselfie Posts of #GivingTuesday 2016

EveryAction

Ah, #GivingTuesday. the day donors wake up from their post-Thanksgiving food stupors, reflect on spending too much money during those retail-holidays-that-shall-not-be-named, and decide to offset the materialistic frenzy with some good-for-the-soul charitable giving - and then, of course, they take a selfie. We're back again this year with all-day coverage of the best #UNselfie posts from around the web - send us your favorites on Twitter and check back here for updates!

2 Data-Powered Steps to Boost Donations

Getting Attention

Guest blogger Heather Yandow brings more than a decade of experience as an outreach coordinator, coalition leader, project manager, and fundraiser to Third Space Studio’s clients. The latest Individual Donor Benchmark Report is now available with groundbreaking findings to support small nonprofits with their fundraising efforts. The survey compiles annual fundraising data from organizations with budgets under $2 million to highlight trends nonprofits can use to spark their own success.

Why fundraiser job titles suck and cost you a lot of money!

iMarketSmart

My pal Dr. Russell James is at it again. This time, he researched what fundraiser job titles inspire more engagement, connectivity, and giving. According to James, “This study tests the impact of various fundraiser job titles on others’ willingness to contact the fundraiser to engage in giving-related discussions.” ” What did he find?

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You Still Have Time to Try These 7 Giving Tuesday Tactics 

Kivi's Nonprofit Communications Blog

Giving Tuesday is 12 days away. Are you ready? Whether you’re almost done with prep or seriously behind the eight ball, here are some flourishes and finishing touches you still have time to implement. Open Your Donation Form As Soon as Possible. If people want to give early, let them. Several nonprofits are inviting their donors to make their Giving Tuesday gift now – there’s no time to waste in making the world a better place! If You Have a Match, See If You Can Name the Donor.

Harley Davidson, Your Nonprofit & a Mystery of Life!

NonProfit Branding

Hard to believe – more money is spent on products with Harley Davidson logos than on the actual motorcycles. Much more money! Revenue from garish caps, shirts, jackets, and banners greatly exceeds revenue from noisy metal. Rejoice! This proves a point about branding. Your logo has more leverage than you realize. A useful product with […].

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No Nonprofits – You Aren’t Posting Enough On Social Media

J Campbell Social Marketing

A common question that I receive from nonprofits on social media: How often should we post on Facebook/tweet on Twitter/post on Instagram/share on LinkedIn, etc.? . The answer? More than you assume ! When I give that answer, I often get this follow up question: But what if we annoy our supporters? I certainly don’t want to hear from every organization and business that I follow several times per day. Well, yes, you will annoy me if you only post boring, spammy, irrelevant updates.

Cracked Heels Problem- Best Heel Cream

Non Profit Marketing 360

This is all about the best foot cream for cracked heels and why it helps to cure them. Cracked heels are a very common complaint, and it is a thing which can cause lots of discomforts if steps are not taken to cure it or at least prevent it getting worse. What causes cracked heels? […]. Foot Creams

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Ep181: Omni Hotels Books Meals for Needy with "Say Goodnight to Hunger"

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Peter Strebel , Chief Marketing Officer at Omni Hotels & Resorts , about Say Goodnight to Hunger (#SayGoodnightToHunger). This action-triggered donation program feeds a family of four dinner for an entire week whenever guests book a stay directly at OmniHotels.com. Since the programs launched in June, Omni Hotels has donated 3 million meals.

Low-Cost Fundraising: 6 Innovative Ideas

Ann Green

By Kerri Moore. It’s hard to raise money and it’s more difficult if you have limited resources. In this post, Kerri Moore of Booster has some low-cost fundraising ideas for you. Some don’t even involve asking for money but emphasize building relationships with the donors you already have. Low-cost fundraising isn’t just about saving your nonprofit some extra cash. After all, a cost can be: The time it takes to plan and execute a fundraising campaign or event.

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How to quickly identify popular hashtags for a specific event

Public Sector Marketing 2.0

Ever since the early days of Twitter hashtag use, major events had organic hashtag communities form around them (essentially back channel discussions). Over the years, as the use of Twitter grew among brands and organizations, the use of top-down branded hashtags became increasingly common. Fortunately, thanks to the confusion and audience dilution this led to (e.g.

Have you written off someone as a lost cause? #followupfriday

Fundraising Coach

A coaching client just told me a powerful story of following up. For about six months, he was following up with three supporters. Each had made small donations in the past, less then $1,000 each. After about five months of following up, one donor said he'd make a gift "this quarter." The by "this quarter" he meant by the end of June. Well June came and went. So did July. And August.

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy.

3 Tools to Fuel Fundraising Ambassadors

Getting Attention

We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. But most of us look right past them, much less make it appealing or easy for them to participate and succeed! You still have time to launch your team of fundraising messengers to spur year-end giving. They’re already fans, so many of them will be eager and effective fundraisers. Here’s how to ask for participation, train and support your messengers, and thank them.

Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

iMarketSmart

No one likes to hear complaints. . But when you work for a nonprofit or a private sector business, you need to welcome complaints. Here’s why: Donor complaints are opportunities in disguise. Think about this: Only 4% of dissatisfied customers actually voice their complaints. That means 96% are hidden, ensuring that you’ll never have a chance to make things right. But 4% are raising their hands shouting, “Hey! I’m not happy!”

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The Annual Report Donor List is a Stupid Waste of Time

Kivi's Nonprofit Communications Blog

Could your annual report fit right in with this scene? It’s time to update your approach. If you’ve heard me on an annual reports webinar any time in the last decade, you’ve heard me say some version of this: It’s OK to go short and stop publishing the donor list. Seriously.

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22 Tips Combat Social Media Fears

Diva Marketing Blog

Social media marketing is a digital bridge that humanizes the brand online with offline benefits. However, before your brand can build that social media digital bridge you must first confront the fears that I call ~ the elephant in the room. I've been working in the social media space for over 12-years. In terms of digital that has to be at least 4 lifetimes!