2015

7 Free Tools to Improve Your Nonprofit Marketing

Kivi's Nonprofit Communications Blog

Billy Attar. We know you guys love your nonprofit marketing tools – especially when they are free! Billy Attar of Pipl is here today to share some tools we haven’t even heard of. Let us know what you think and share your favorite tools too! Kristina. Guest Post by Billy Attar of Pipl.

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5 Must-Haves: Your Peer-to-Peer Fundraising Toolkit

Getting Attention

Guest blogger Rob Wu is CEO of CauseVox, a crowdfunding and peer-to-peer fundraising platform used by nonprofits to create fundraising websites. Today, fundraising extends far beyond motivating people to donate. We want engagement, we want other actions, and we want to build a relationship!

4 Ways to Incorporate Corporate Philanthropy into your Digital Fundraising

J Campbell Social Marketing

Guest blog by Adam Weinger. Corporate philanthropy has been a hot button topic recently. If your nonprofit is smart (and I know it is), you want to make the most of the generosity of companies as it relates to your digital fundraising efforts.

Why failing to focus on major and planned gifts can be so dangerous

iMarketSmart

For decades, it’s been abundantly clear that a very small number of people have been and continue to be responsible for most of the money charities collect each year. . In 2014, just 50 people in the United States were responsible for almost 3% ($10.2

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The 6 Most Important Email Series for Nonprofit Marketing

EveryAction

An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. It can also be called a drip campaign, email workflow, or branching email campaign. You want to

More Trending

Does Your Reputation Matter?

The Agitator

The Agitator has recently reported on the latest body blows to the reputation of the nonprofit/charity sector, specifically with respect to fundraising practices.

Speed of Light Campaign – Innovative Social Media Fundraising from SolarAid

Giving in a Digital World

You may not have heard, but 2015 is officially the International Year of Light - proclaimed by the UN to raise global awareness of how light-based technologies promote sustainable development and provide solutions to global challenges in energy, education, agriculture and health.

How You Can Share Accomplishments Without Bragging

Ann Green

We all know someone who talks too much about himself or brags about all the wonderful things she’s done. Once this person gets going, it’s enough to make you want to flee the room. Imagine your donors having the same reaction when all your communications sound like one big bragfest.

YOU HAD ME AT HELLO: 54 Ideas For Strong Leads And Smooth Transitions in Your Appeals and Action Alerts

Kivi's Nonprofit Communications Blog

Photo Credit: https://flic.kr/p/oQdBuA. p/oQdBuA. Do you break out in a sweat trying to write the first line of your email appeal or advocacy alert? And do you struggle with connecting ideas in your donor communications? . You’re not alone.

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It’s Today! Google Test Your Website

Getting Attention

Thanks to guest blogger Jen Boland, of Beaconfire. Today’s the day. If your website isn’t responsive or optimized for mobile devices, you should be worried. Because… As of today, Google has hugely increased mobile-friendliness as a key ranking signal in search results.

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5 Ways Your Nonprofit Can Raise Money Like charity:water

J Campbell Social Marketing

You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online. When you hear about its amazing story , you may shake your head and say: “ Sigh. There is absolutely NO way that my tiny, itty bitty, bootstrapped nonprofit can do what they do.”.

The number one reason why people give is not what you think

iMarketSmart

You may have heard that the reason why people give is because they were asked. For many years, this saying has motivated fundraisers to get out there and “make the ask” And, to a certain extent, they are right. Calls to action are essential for marketing effectiveness.

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10 (Totally Awesome) Email Newsletters for Nonprofit Professionals

EveryAction

You know that person in the office who seems to hear about everything first? The one who’s always reading something interesting, always has the best links to send, and knows about all the new trends before you’ve even made sense of the old ones?

Social Media Vigilantism – Have We Gone Too Far?

Public Sector Marketing 2.0

Over the course of the last few weeks there has been significant discussion about the very disturbing, derogatory and blatantly sexist #FHRITP trend. Let me point out from the get-go that I personally believe there is nothing about this trend that is excusable. It is wrong, period.

Happy Birthday to Me!

A Small Change

If you haven’t figured it out yet, it’s my birthday. Birthdays seem to be the only day of the year everyone is okay with someone tooting their own horn. So here it goes… A Small Change has sort of been a life’s work for me.

The 5 Most Dangerous Donation Page Mistakes & How You Can Fix Them

Wild Woman Fundraising

Last week I went to London to speak at the Institute of Fundraising’s National Fundraising Convention. At the convention, I shared some tips and tools I’ve found useful when helping people click donate on your nonprofit website.

Predictive Signs of Future Giving

The Agitator

A fundamental belief held by most of us is that the more we know about prospects or donors the better we’re able to fashion a strategy for building relationships and hopefully winning or upgrading the size of their commitment. The wealth screening industry is built on that belief.

Concept Testing: The Most Important Step for Social Marketing Research

Social Marketing and Social Change

The biggest change in formative research that social marketers are still learning how to do well is concept testing.

Back to the Future of Philanthropy

Nonprofit Consultant Blog

I received a kind email from Erik Anderson, of the Donor Dreams Blog , suggesting I take on the subject of The Future of Philanthropy for this month's nonprofit blog carnival. Easy peasy, right? Well maybe not.

Hashtags for Every Day of the Week (Nonprofit Edition)

Kivi's Nonprofit Communications Blog

Looking for an easy content idea for Instagram and Twitter? Try a day-of-the-week post with one of these hashtags. Some of them, like #ThrowbackThursday and #InspirationMonday, can even be used on Facebook. 3 quick tips for using this tactic: . Do your research. Hashtag meanings change over time.

Proof Point #2: Email Subject Line Length Matters, SOMETIMES

Getting Attention

Welcome to our Proof Point series—highlighting research findings to use when advocating for the marketing approaches you know are right. . Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails.

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3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

Guest post by Gretchen Barry. Build it and they will come, right? Well, maybe. But chances are, no. How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? You need to promote. That’s fundraising 101.

6 best practices for delivering progress reports to your major gift and legacy supporters

iMarketSmart

Tony Robbins , author of Money: Master the Game, discussed ‘ How Progress Equals Happiness ‘ earlier this year on Oprah’s digital web-show – #OWNSHOW. So true! Your supporters want to see what you’ve done with their money.

12 Free Nonprofit Webinars and Training Videos You’ll Love

EveryAction

If you’re a nonprofit professional, then you probably know what it’s like to be short on time. Maintaining a work-life balance is hard enough without having to hunt down the resources you and need to develop your skills. That’s why we’re giving you a shortcut. training

Notes from the Digital Governance Forum (#DGF15)

Public Sector Marketing 2.0

Hey folks, so I got back from my 10-day Vipassana Meditation Retreat last week and must say i feel fully re-charged, super-positive and healthier than ever. Overall it was an absolutely life-changing experience.

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Business Sponsors Are Awesome

A Small Change

It’s just that simple. When we have come along side our Champions and coach them into creating pathways for partnership at the businesses they own or work for, inviting these same businesses to sponsor our big events follows naturally and is a win win.

18 Email Subject Line Strategies That Will Increase Your Open Rates

Wild Woman Fundraising

Are you tasked with sending out your nonprofit’s e-newsletter? Has it been a few weeks or a few months since you sent out your last one? Is it because you get discouraged? Do you wish you knew better ways to get people to open your enewsletter? If so, read on! Change your subject line.

Your Year-End Appeal Checklist

Ann Green

This summer is flying by and September will be here before you know it. Fall is a busy time, especially if you’re doing a year-end appeal. Many nonprofits rely on their year-end appeal for a good portion of their revenue.

2015 Digital Fundraising To Do List #2 Get Serious About Email Fundraising

Giving in a Digital World

Despite all the attention that continues to be devoted to Social Media across the nonprofit world, I don’t know many fundraisers who wouldn’t acknowledge that the primary means of engaging with their donors online is actually through email.

The Future Of Fundraising: Bright Or Bleak?

The Agitator

Fundraising is in for a bleak future. More bleak than at any time in the past 40+ years. And there’s little evidence fundraisers have the capacity to implement plainly needed changes. This happy piece of insight is delivered in a new, important and thought-provoking series by veteran U.K.

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BOOKMARK THIS: Big List of Twitter Chats for Nonprofits (Chat Tools, Too!)

Kivi's Nonprofit Communications Blog

Image Credit: https://flic.kr/p/6K8pMh. p/6K8pMh. Yearning for company, learning, or meaningful connections on Twitter? Try a Twitter chat!

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Using Data Well Tops 2016 Nonprofit Marketing Priorities

Getting Attention

I relish the roll out of trends at the end of each year, digesting them in the context of what’s working for our clients and passing on what matters most to nonprofit marketers.

2 Essential Mobile Apps Your Nonprofit Should Be Using

J Campbell Social Marketing

Millennials – that elusive group of donors over which every nonprofit salivates – have identified that they prefer giving more frequent, smaller gifts. They want to see the direct impact that their money is having on the social causes they care about.

3 amazing quotes from major donors

iMarketSmart

“I walk over to my desk, take out my pen, and get ready to sign a check for an important program. It’s a great thrill! It means that I’ve done something that is important. There’s great joy in my giving. It’s thrilling. It’s exhilarating.