2015

9 Content Marketing Tips for Nonprofits

Kivi's Nonprofit Communications Blog

John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge.

Picture Perfect: 8 Free Stock Photography Websites for Nonprofits

EveryAction

Stock photos are a problem. On the one hand, they’re a great way to make your content more interesting and attractive by emphasizing a point, breaking up text, or just by helping you stand out from the crowd

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It’s Today! Google Test Your Website

Getting Attention

Thanks to guest blogger Jen Boland, of Beaconfire. Today’s the day. If your website isn’t responsive or optimized for mobile devices, you should be worried. Because… As of today, Google has hugely increased mobile-friendliness as a key ranking signal in search results.

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Raise Supporters Not Support

A Small Change

Everyone always talks about fundraising as having to do with raising money or providing funds for an organization. I think that it could be worth our while to expand this idea to include activism in a more general sense such as advocacy and community activism.

The Secret: Why People Really Make Major Gifts and Bequests

iMarketSmart

So you want to know the real reason why people make major gifts and bequests? But first, I must share a quote. Confucius once said, “Life is very simple. But we insist on making it complicated.” ” I love that quote. In a way, it helps explain why people overcomplicate fundraising.

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Nonprofit Branding: Process Is Nice: Results Are Essential!

NonProfit Branding

We’re starting a conversation about Strategic Planning. A highly regarded nonprofit exercise. Often a waste of time. Take it too seriously, make it too rigorous and strategic planning becomes a can of worms. With little long-term impact. And with much short-term disruption.

The Cost of Fundraising Through Social Media

Social Media Bird Brain

This week we have a guest post written by Rich McIver. Rich is the founder of Merchant Negotiators, where he also regularly writes on the subjects of merchant account services and how businesses and nonprofits can most effectively and efficiently use them. The Cost of Fundraising Through Social Media Tweeting, Posting and Liking your way to increased donations should be an. essential part of.

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More Trending

How to Get That “Verified” Check Mark on Your Facebook Page

Public Sector Marketing 2.0

If you’re an organization that has had a Facebook Page up and running for a while now, you can probably attest to the fact that it’s not easy to keep up with the frequency of Facebook user interface changes.

Hashtags for Every Day of the Week (Nonprofit Edition)

Kivi's Nonprofit Communications Blog

Looking for an easy content idea for Instagram and Twitter? Try a day-of-the-week post with one of these hashtags. Some of them, like #ThrowbackThursday and #InspirationMonday, can even be used on Facebook. 3 quick tips for using this tactic: . Do your research. Hashtag meanings change over time.

Recent Facebook Algorithm Changes and What They Mean for Nonprofits

Kivi's Nonprofit Communications Blog

Drew Bernard. This Thursday, June 4th, ActionSprout will join us in presenting Beth Becker’s FREE WEBINAR How to Master Facebook’s News Feed Algorithm to Boost Your Content. Here is a little taste of what you’ll learn. Kristina.

7 Free Tools to Improve Your Nonprofit Marketing

Kivi's Nonprofit Communications Blog

Billy Attar. We know you guys love your nonprofit marketing tools – especially when they are free! Billy Attar of Pipl is here today to share some tools we haven’t even heard of. Let us know what you think and share your favorite tools too! Kristina. Guest Post by Billy Attar of Pipl.

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3 Shocking Statistics from the 2015 Nonprofit Email Deliverability Study

EveryAction

Nonprofits have never had a more powerful fundraising tool than they now have in email , but there''s a growing concern that they might be ignoring one of the most important metrics for a successful online fundraising program. email fundraising deliverability

Make Social Media Matter More: Part 1

Getting Attention

Pressure. You feel it. I feel it. The pressure to generate social media miracles. It’s still there, even this many years in.

Growing your Existing Donor Base

A Small Change

Everyone is always looking for ways to grow their donor base so I thought I’d offer a few suggestions and tips that I’ve used myself. Feel free to add some of your own ideas. The first step would be to figure out what you mean when you say “donor base.”

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Why do Nonprofits Give Their Staff Such Terrible Titles?

iMarketSmart

I have always felt that the word “fundraiser” stinks! As a donor, I feel like “fundraiser” screams “salesperson” When a fundraiser calls me, I know I better hold on to my wallet and my checkbook. The staff titles nonprofits use are pretty stinky too. .

50+ Nonprofit Instagram Accounts You Should Follow Right Now

Kivi's Nonprofit Communications Blog

Looking for some good examples of nonprofits on Instagram? Grab your phone and get inspired. ANIMAL RIGHTS. Talia looks like she’s ready for her woolcut next month. That’s the real start of spring!

Turn Your Unopened Emails Into Opportunity For Engagement

Social Media Bird Brain

Most times you're so busy, you probably are just glad you got the letter out to your small nonprofit's email subscribers. But you could be missing a chance to connect - to deepen your relationship with them. Rather than just reviewing the data on opens and clicks you get from your outgoing news, take a good look at the information on who is not opening your email and send those subscribers a. click-through Email marketing outgoing subscribers unopened

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5 Ways Your Nonprofit Can Raise Money Like charity:water

J Campbell Social Marketing

You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online. When you hear about its amazing story , you may shake your head and say: “ Sigh. There is absolutely NO way that my tiny, itty bitty, bootstrapped nonprofit can do what they do.”.

Fraudulent CRA Collections Office Call Confusion

Public Sector Marketing 2.0

Last week I had a brief scare that my wife and I had become the latest victims of identity theft, and worse, that it was my own fault. Luckily it was a false alarm, however determining so with full confidence proved to be quite the challenge.

5 Super Solid Ways To Engage Your Supporters Online (PLUS 28 Affordable Tools to Help You Do It)

Kivi's Nonprofit Communications Blog

Are you out of ideas for engaging supporters online? Try one of these tried and true digital engagement tactics to strengthen your relationship, move members to act, and build support for your program and mission. 1) Try a Petition or Pledge.

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The 3 Worst Mistakes a Nonprofit Can Make When Trying to Acknowledge Online Donors

Kivi's Nonprofit Communications Blog

Gretchen Barry. We often talk about how your thank yous may be the most important communication you send. Below you’ll find some of the most common errors you make when thanking donors who gave online. Kristina. Guest Post by Gretchen Barry of NonprofitEasy.

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Meet the Scary People Who Are Frightening Your Donors Away!

Kivi's Nonprofit Communications Blog

Claire Meyerhoff. Next Tuesday, April 28th, Claire Meyerhoff and I are doing a FREE webinar encouraging you to banish boring nonprofit communications forever. How does nonprofit marketing and fundraising content become so boring? Claire explains in today’s post.

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Good Meets Gadgets: Best Nonprofit Technology Conferences of 2015

EveryAction

It''s almost hard to imagine what life at a nonprofit was like before we could blast out fundraising emails, share stories over Facebook, or issue a call-to-action via Twitter. Remember those days? ).

5 Must-Haves: Your Peer-to-Peer Fundraising Toolkit

Getting Attention

Guest blogger Rob Wu is CEO of CauseVox, a crowdfunding and peer-to-peer fundraising platform used by nonprofits to create fundraising websites. Today, fundraising extends far beyond motivating people to donate. We want engagement, we want other actions, and we want to build a relationship!

At your event, make sure the Ask is right.

A Small Change

We’ve had some really great feedback and thoughts on a recent post highlighting the importance of caring for the little things to make your big fundraising events awesome. Really excited to learn it has been helpful!

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The Real Story of MarketSmart…

iMarketSmart

You may already know that MarketSmart helps nonprofits engage with their supporters in a way that keeps them highly involved and committed— so they give more. . But what you might not know is that the personal challenges I faced building this business have been tremendous.

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Marketing is Killing Fundraising. Seriously???

Kivi's Nonprofit Communications Blog

Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Hurry, get the pitchforks and the lighter fluid. We got us some branding hocus pocus witches to burn! Oh, haven’t you heard the hysteria?

On a Mission to Measure

Social Media Bird Brain

Late last week I ran across these articles and wanted to share them with you. Via Wikipedia Commons Measuring Your Mission Social Media was a hard sell in the beginning because there was no real way to measure its impact. That's changed somewhat with businesses and NGOs measuring things such as Likes and Retweets. But maybe it's time to move on from there. At Medium, Jackie Mahendra asks.

How to Build a Fundraising Tribe for #GivingTuesday

J Campbell Social Marketing

Guest blog by Candace Cody. At any given time, there’s a slew of worthy causes that donors can support. But, never is this more true than during a time like #GivingTuesday. Not familiar with #GivingTuesday ? Well, it occurs on the Tuesday after the U.S.

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Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

Having worked on numerous digital/social organizational strategies for the better part of the last decade, I find that I still occasionally run into organizational leaders that haven’t yet integrated social data into their decision making.

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Community Nonprofits, Communicate Like the Experts You Are!

Kivi's Nonprofit Communications Blog

When I talk to community-based nonprofits that serve local or regional areas about content marketing or thought leadership, I often hear excuses like, “We aren’t the experts. The national groups are.

CASE STUDY: How MomsRising Uses Hashtags to Help Meet Its Mission

Kivi's Nonprofit Communications Blog

Image credit: https://flic.kr/p/7HCgw9. p/7HCgw9. Hashtags and advocacy go together like peanut butter and jelly. The hashtag distills an issue into an instant, searchable sound bite that can not only travel far, but fast.

6 Ways to Get More Online Monthly Donors

Kivi's Nonprofit Communications Blog

Photo Credit: https://flic.kr/p/aVmeYp. p/aVmeYp. We all know why nonprofits want monthly donors — fantastic ROI, high retention rates and higher lifetime value. So, how do we get them? Specifically, how do we sign more supporters up for an online monthly giving program? First, the basics.

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Your Official Netroots Guide to Shopping Local (and Progressive) in Phoenix

EveryAction

In case you haven't heard, the progressive community is gathering next week in Phoenix for one of the most anticipated events of the year: the tenth annual Netroots Nation conference !

Let Your People Do the Talking (Do It Differently: Part 1)

Getting Attention

Our first post in the 2016 Do-It-Differently series, featuring fresh ideas from the field. Thanks to Renee Thompson, director of philanthropy, Second Harvest Food Bank of Middle Tennessee. Tested Turnaround!

How to create a monthly giving program.

A Small Change

Terrific follow up post on the ‘how to’ of monthly giving from our friend Josh Collier at Tacoma YFC : Okay, you’re sold, monthly giving should be more than an option on a response card. But then, what should it be?

7 Simple Lessons to Remember from Dr. Russell James About Planned Gift Marketing

iMarketSmart

Use family words (stories and simple, colloquial words) not formal words. Use social examples/norms such as: Many of our donors like to make a gift in their will or by beneficiary designation. Tell stories of planned bequest donors who are still alive… not dead!

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