2015

7 Free Tools to Improve Your Nonprofit Marketing

Kivi's Nonprofit Communications Blog

Billy Attar. We know you guys love your nonprofit marketing tools – especially when they are free! Billy Attar of Pipl is here today to share some tools we haven’t even heard of. Let us know what you think and share your favorite tools too! Kristina. Guest Post by Billy Attar of Pipl.

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5 Must-Haves: Your Peer-to-Peer Fundraising Toolkit

Getting Attention

Guest blogger Rob Wu is CEO of CauseVox, a crowdfunding and peer-to-peer fundraising platform used by nonprofits to create fundraising websites. Today, fundraising extends far beyond motivating people to donate. We want engagement, we want other actions, and we want to build a relationship!

Trending Sources

4 Ways to Incorporate Corporate Philanthropy into your Digital Fundraising

J Campbell Social Marketing

Guest blog by Adam Weinger. Corporate philanthropy has been a hot button topic recently. If your nonprofit is smart (and I know it is), you want to make the most of the generosity of companies as it relates to your digital fundraising efforts.

The 6 Most Important Email Series for Nonprofit Marketing

EveryAction

An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. It can also be called a drip campaign, email workflow, or branching email campaign. You want to

Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

Having worked on numerous digital/social organizational strategies for the better part of the last decade, I find that I still occasionally run into organizational leaders that haven’t yet integrated social data into their decision making.

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More Trending

Does Your Reputation Matter?

The Agitator

The Agitator has recently reported on the latest body blows to the reputation of the nonprofit/charity sector, specifically with respect to fundraising practices.

Concept Testing: The Most Important Step for Social Marketing Research

Social Marketing and Social Change

The biggest change in formative research that social marketers are still learning how to do well is concept testing.

Back to the Future of Philanthropy

Nonprofit Consultant Blog

I received a kind email from Erik Anderson, of the Donor Dreams Blog , suggesting I take on the subject of The Future of Philanthropy for this month's nonprofit blog carnival. Easy peasy, right? Well maybe not.

YOU HAD ME AT HELLO: 54 Ideas For Strong Leads And Smooth Transitions in Your Appeals and Action Alerts

Kivi's Nonprofit Communications Blog

Photo Credit: https://flic.kr/p/oQdBuA. p/oQdBuA. Do you break out in a sweat trying to write the first line of your email appeal or advocacy alert? And do you struggle with connecting ideas in your donor communications? . You’re not alone.

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It’s Today! Google Test Your Website

Getting Attention

Thanks to guest blogger Jen Boland, of Beaconfire. Today’s the day. If your website isn’t responsive or optimized for mobile devices, you should be worried. Because… As of today, Google has hugely increased mobile-friendliness as a key ranking signal in search results.

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5 Ways Your Nonprofit Can Raise Money Like charity:water

J Campbell Social Marketing

You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online. When you hear about its amazing story , you may shake your head and say: “ Sigh. There is absolutely NO way that my tiny, itty bitty, bootstrapped nonprofit can do what they do.”.

10 (Totally Awesome) Email Newsletters for Nonprofit Professionals

EveryAction

You know that person in the office who seems to hear about everything first? The one who’s always reading something interesting, always has the best links to send, and knows about all the new trends before you’ve even made sense of the old ones?

Social Media Vigilantism – Have We Gone Too Far?

Public Sector Marketing 2.0

Over the course of the last few weeks there has been significant discussion about the very disturbing, derogatory and blatantly sexist #FHRITP trend. Let me point out from the get-go that I personally believe there is nothing about this trend that is excusable. It is wrong, period.

Happy Birthday to Me!

A Small Change

If you haven’t figured it out yet, it’s my birthday. Birthdays seem to be the only day of the year everyone is okay with someone tooting their own horn. So here it goes… A Small Change has sort of been a life’s work for me.

The number one reason why people give is not what you think

iMarketSmart

You may have heard that the reason why people give is because they were asked. For many years, this saying has motivated fundraisers to get out there and “make the ask” And, to a certain extent, they are right. Calls to action are essential for marketing effectiveness.

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The 5 Most Dangerous Donation Page Mistakes & How You Can Fix Them

Wild Woman Fundraising

Last week I went to London to speak at the Institute of Fundraising’s National Fundraising Convention. At the convention, I shared some tips and tools I’ve found useful when helping people click donate on your nonprofit website.

Predictive Signs of Future Giving

The Agitator

A fundamental belief held by most of us is that the more we know about prospects or donors the better we’re able to fashion a strategy for building relationships and hopefully winning or upgrading the size of their commitment. The wealth screening industry is built on that belief.

Why It’s Time to Get Over ‘Slacktivism’

Nonprofit Marketing Blog

Clicks. Likes. Shares. Image: Cone Communications. It’s easy to write off the small online actions of “slacktivists” as passive behavior that won’t make much of a difference, but digital activists can turn into donors, advocates, and major supporters over time.

Millenials aren’t really that different!

Fundraising Coach

Millenials aren't really different. Charities just haven't been paying attention! Selfie" by Patrik Nygren. Used with permission. https://flic.kr/p/nk9b1w p/nk9b1w Charities have gotten used to the WORLD WAR II GENERATION 's trust in big social programs.

Hashtags for Every Day of the Week (Nonprofit Edition)

Kivi's Nonprofit Communications Blog

Looking for an easy content idea for Instagram and Twitter? Try a day-of-the-week post with one of these hashtags. Some of them, like #ThrowbackThursday and #InspirationMonday, can even be used on Facebook. 3 quick tips for using this tactic: . Do your research. Hashtag meanings change over time.

Proof Point #2: Email Subject Line Length Matters, SOMETIMES

Getting Attention

Welcome to our Proof Point series—highlighting research findings to use when advocating for the marketing approaches you know are right. . Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails.

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2 Essential Mobile Apps Your Nonprofit Should Be Using

J Campbell Social Marketing

Millennials – that elusive group of donors over which every nonprofit salivates – have identified that they prefer giving more frequent, smaller gifts. They want to see the direct impact that their money is having on the social causes they care about.

12 Free Nonprofit Webinars and Training Videos You’ll Love

EveryAction

If you’re a nonprofit professional, then you probably know what it’s like to be short on time. Maintaining a work-life balance is hard enough without having to hunt down the resources you and need to develop your skills. That’s why we’re giving you a shortcut. training

Notes from the Digital Governance Forum (#DGF15)

Public Sector Marketing 2.0

Hey folks, so I got back from my 10-day Vipassana Meditation Retreat last week and must say i feel fully re-charged, super-positive and healthier than ever. Overall it was an absolutely life-changing experience.

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Business Sponsors Are Awesome

A Small Change

It’s just that simple. When we have come along side our Champions and coach them into creating pathways for partnership at the businesses they own or work for, inviting these same businesses to sponsor our big events follows naturally and is a win win.

6 best practices for delivering progress reports to your major gift and legacy supporters

iMarketSmart

Tony Robbins , author of Money: Master the Game, discussed ‘ How Progress Equals Happiness ‘ earlier this year on Oprah’s digital web-show – #OWNSHOW. So true! Your supporters want to see what you’ve done with their money.

18 Email Subject Line Strategies That Will Increase Your Open Rates

Wild Woman Fundraising

Are you tasked with sending out your nonprofit’s e-newsletter? Has it been a few weeks or a few months since you sent out your last one? Is it because you get discouraged? Do you wish you knew better ways to get people to open your enewsletter? If so, read on! Change your subject line.

The Future Of Fundraising: Bright Or Bleak?

The Agitator

Fundraising is in for a bleak future. More bleak than at any time in the past 40+ years. And there’s little evidence fundraisers have the capacity to implement plainly needed changes. This happy piece of insight is delivered in a new, important and thought-provoking series by veteran U.K.

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Scarcity and Social Change

Social Marketing and Social Change

Scarcity is more than an economic idea of there being limited resources to meet everyone’s every need. Having less than what we perceive we need – whether it is food, money, friends or time – is having less than we feel we need.

How To Tell a Powerful Fundraising Story

Fundraising Coach

We've all heard that science proves stories are more powerful than statistics. Kendall Haven's book Story Proof: The Science Behind the Startling Power of Story goes into great detail about hundreds and hundreds of studies.

BOOKMARK THIS: Big List of Twitter Chats for Nonprofits (Chat Tools, Too!)

Kivi's Nonprofit Communications Blog

Image Credit: https://flic.kr/p/6K8pMh. p/6K8pMh. Yearning for company, learning, or meaningful connections on Twitter? Try a Twitter chat!

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Using Data Well Tops 2016 Nonprofit Marketing Priorities

Getting Attention

I relish the roll out of trends at the end of each year, digesting them in the context of what’s working for our clients and passing on what matters most to nonprofit marketers.

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

Guest post by Gretchen Barry. Build it and they will come, right? Well, maybe. But chances are, no. How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? You need to promote. That’s fundraising 101.

12 Nonprofit Donation Pages That Don’t Suck

EveryAction

Is your donation page holding you back? Are you sure? Too many nonprofit donation pages are suffering from common donation page problems like unresponsiveness, length, general clutter, and even security issues that put potential donors off and sap resources away from causes that matter.