2015

9 Content Marketing Tips for Nonprofits

Kivi's Nonprofit Communications Blog

John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge.

3 Shocking Statistics from the 2015 Nonprofit Email Deliverability Study

EveryAction

Nonprofits have never had a more powerful fundraising tool than they now have in email , but there''s a growing concern that they might be ignoring one of the most important metrics for a successful online fundraising program. email fundraising deliverability

It’s Today! Google Test Your Website

Getting Attention

Thanks to guest blogger Jen Boland, of Beaconfire. Today’s the day. If your website isn’t responsive or optimized for mobile devices, you should be worried. Because… As of today, Google has hugely increased mobile-friendliness as a key ranking signal in search results.

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How to Get That “Verified” Check Mark on Your Facebook Page

Public Sector Marketing 2.0

If you’re an organization that has had a Facebook Page up and running for a while now, you can probably attest to the fact that it’s not easy to keep up with the frequency of Facebook user interface changes.

11 props you can use to raise more money at face-to-face meetings

iMarketSmart

Your annual report (only if it has good pictures, stories about impact, and financials that show responsible use of funds). A copy of your newsletter (only if it has good pictures and stories about impact that help the donor feel like a hero).

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Raise Supporters Not Support

A Small Change

Everyone always talks about fundraising as having to do with raising money or providing funds for an organization. I think that it could be worth our while to expand this idea to include activism in a more general sense such as advocacy and community activism.

Nonprofit Branding: Process Is Nice: Results Are Essential!

NonProfit Branding

We’re starting a conversation about Strategic Planning. A highly regarded nonprofit exercise. Often a waste of time. Take it too seriously, make it too rigorous and strategic planning becomes a can of worms. With little long-term impact. And with much short-term disruption.

More Trending

The Cost of Fundraising Through Social Media

Social Media Bird Brain

This week we have a guest post written by Rich McIver. Rich is the founder of Merchant Negotiators, where he also regularly writes on the subjects of merchant account services and how businesses and nonprofits can most effectively and efficiently use them. The Cost of Fundraising Through Social Media Tweeting, Posting and Liking your way to increased donations should be an. essential part of.

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Learn social media and digital marketing from nonprofit experts

J Campbell Social Marketing

I hope that you are in the Boston area on October 19th, because you do not want to miss the Boston Social Media for Nonprofits Conferenc e ! Grab your coffee and don’t be late, because yours truly is presenting at 10 AM! Topic: 11 Steps to a Successful Nonprofit Social Media Strategy.

The 5 Most Dangerous Donation Page Mistakes & How You Can Fix Them

Wild Woman Fundraising

Last week I went to London to speak at the Institute of Fundraising’s National Fundraising Convention. At the convention, I shared some tips and tools I’ve found useful when helping people click donate on your nonprofit website.

Hashtags for Every Day of the Week (Nonprofit Edition)

Kivi's Nonprofit Communications Blog

Looking for an easy content idea for Instagram and Twitter? Try a day-of-the-week post with one of these hashtags. Some of them, like #ThrowbackThursday and #InspirationMonday, can even be used on Facebook. 3 quick tips for using this tactic: . Do your research. Hashtag meanings change over time.

Picture Perfect: 8 Free Stock Photography Websites for Nonprofits

EveryAction

Stock photos are a problem. On the one hand, they’re a great way to make your content more interesting and attractive by emphasizing a point, breaking up text, or just by helping you stand out from the crowd

5 Must-Haves: Your Peer-to-Peer Fundraising Toolkit

Getting Attention

Guest blogger Rob Wu is CEO of CauseVox, a crowdfunding and peer-to-peer fundraising platform used by nonprofits to create fundraising websites. Today, fundraising extends far beyond motivating people to donate. We want engagement, we want other actions, and we want to build a relationship!

Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

Having worked on numerous digital/social organizational strategies for the better part of the last decade, I find that I still occasionally run into organizational leaders that haven’t yet integrated social data into their decision making.

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The Secret: Why People Really Make Major Gifts and Bequests

iMarketSmart

So you want to know the real reason why people make major gifts and bequests? But first, I must share a quote. Confucius once said, “Life is very simple. But we insist on making it complicated.” ” I love that quote. In a way, it helps explain why people overcomplicate fundraising.

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Growing your Existing Donor Base

A Small Change

Everyone is always looking for ways to grow their donor base so I thought I’d offer a few suggestions and tips that I’ve used myself. Feel free to add some of your own ideas. The first step would be to figure out what you mean when you say “donor base.”

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Recent Facebook Algorithm Changes and What They Mean for Nonprofits

Kivi's Nonprofit Communications Blog

Drew Bernard. This Thursday, June 4th, ActionSprout will join us in presenting Beth Becker’s FREE WEBINAR How to Master Facebook’s News Feed Algorithm to Boost Your Content. Here is a little taste of what you’ll learn. Kristina.

Use Pinterest to track media coverage

ImpactMax

There are lots of useful ways for nonprofits to use Pinterest, not only to engage their stakeholders but to carry out communications tasks.

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Two Great Thoughts from NonProfit Tech for Good

Social Media Bird Brain

Being a former IT worker, I can''t help but geek out when I see technology being used for social good. One of the best groups throwing a spotlight on this is Nonprofit Tech for Good.

A Road Map for Nonprofit Storytelling

J Campbell Social Marketing

I came across this great infographic from Classy , providing details and a road map for nonprofits who have great stories to tell but do not know how to tell them. A compelling story starts out with a person – someone that the reader can relate to or empathize with.

5 Warning Signs Your Nonprofit Website Stinks

Wild Woman Fundraising

Are you not getting enough donations or volunteers signing up through your website? Are you worried your nonprofit website could be better? How can you make a better website? When you look at your nonprofit website, ask yourself, what’s the number one action you want people to take?

7 Free Tools to Improve Your Nonprofit Marketing

Kivi's Nonprofit Communications Blog

Billy Attar. We know you guys love your nonprofit marketing tools – especially when they are free! Billy Attar of Pipl is here today to share some tools we haven’t even heard of. Let us know what you think and share your favorite tools too! Kristina. Guest Post by Billy Attar of Pipl.

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The 6 Most Important Email Series for Nonprofit Marketing

EveryAction

An email series is a set of pre-written emails that are sent to a user after that user takes a specific action. It can also be called a drip campaign, email workflow, or branching email campaign. You want to

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Make Social Media Matter More: Part 1

Getting Attention

Pressure. You feel it. I feel it. The pressure to generate social media miracles. It’s still there, even this many years in.

Fraudulent CRA Collections Office Call Confusion

Public Sector Marketing 2.0

Last week I had a brief scare that my wife and I had become the latest victims of identity theft, and worse, that it was my own fault. Luckily it was a false alarm, however determining so with full confidence proved to be quite the challenge.

Why do Nonprofits Give Their Staff Such Terrible Titles?

iMarketSmart

I have always felt that the word “fundraiser” stinks! As a donor, I feel like “fundraiser” screams “salesperson” When a fundraiser calls me, I know I better hold on to my wallet and my checkbook. The staff titles nonprofits use are pretty stinky too. .

At your event, make sure the Ask is right.

A Small Change

We’ve had some really great feedback and thoughts on a recent post highlighting the importance of caring for the little things to make your big fundraising events awesome. Really excited to learn it has been helpful!

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A Super Effective Online Fundraising Tool: The “Wins” Blog Post

Kivi's Nonprofit Communications Blog

Photo credit: https://flic.kr/p/7Q2CdQ. p/7Q2CdQ. Want to get donors all jazzed up before an online fundraising campaign? Try the “wins” blog post, a numbered summary of the good your donors made possible in the recent past.

5 Super Solid Ways To Engage Your Supporters Online (PLUS 28 Affordable Tools to Help You Do It)

Kivi's Nonprofit Communications Blog

Are you out of ideas for engaging supporters online? Try one of these tried and true digital engagement tactics to strengthen your relationship, move members to act, and build support for your program and mission. 1) Try a Petition or Pledge.

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Turn Your Unopened Emails Into Opportunity For Engagement

Social Media Bird Brain

Most times you're so busy, you probably are just glad you got the letter out to your small nonprofit's email subscribers. But you could be missing a chance to connect - to deepen your relationship with them. Rather than just reviewing the data on opens and clicks you get from your outgoing news, take a good look at the information on who is not opening your email and send those subscribers a. click-through Email marketing outgoing subscribers unopened

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5 Ways Your Nonprofit Can Raise Money Like charity:water

J Campbell Social Marketing

You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online. When you hear about its amazing story , you may shake your head and say: “ Sigh. There is absolutely NO way that my tiny, itty bitty, bootstrapped nonprofit can do what they do.”.

11 ways to make today better in your fundraising office

Wild Woman Fundraising

It’s a new year! TIME FOR A FRESH START! I seem to talk mostly about what is wrong with our sector, and I confess it is beginning to weigh on my spirit. I actually had a lot of fun sometimes when I was working full time at nonprofits.

50+ Nonprofit Instagram Accounts You Should Follow Right Now

Kivi's Nonprofit Communications Blog

Looking for some good examples of nonprofits on Instagram? Grab your phone and get inspired. ANIMAL RIGHTS. Talia looks like she’s ready for her woolcut next month. That’s the real start of spring!

Good Meets Gadgets: Best Nonprofit Technology Conferences of 2015

EveryAction

It''s almost hard to imagine what life at a nonprofit was like before we could blast out fundraising emails, share stories over Facebook, or issue a call-to-action via Twitter. Remember those days? ).

Let Your People Do the Talking (Do It Differently: Part 1)

Getting Attention

Our first post in the 2016 Do-It-Differently series, featuring fresh ideas from the field. Thanks to Renee Thompson, director of philanthropy, Second Harvest Food Bank of Middle Tennessee. Tested Turnaround!

Social Media Vigilantism – Have We Gone Too Far?

Public Sector Marketing 2.0

Over the course of the last few weeks there has been significant discussion about the very disturbing, derogatory and blatantly sexist #FHRITP trend. Let me point out from the get-go that I personally believe there is nothing about this trend that is excusable. It is wrong, period.

The Real Story of MarketSmart…

iMarketSmart

You may already know that MarketSmart helps nonprofits engage with their supporters in a way that keeps them highly involved and committed— so they give more. . But what you might not know is that the personal challenges I faced building this business have been tremendous.

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