5 Clever Ways to Improve Your Thank Your Letters
Kivi's Nonprofit Communications Blog
DECEMBER 9, 2015
Donors are Testing Nonprofits, and Nonprofits Are Failing. According to the Fundraising Effectiveness Project, first-time donor retention is a measly 19%. While repeat donor retention is much better at 63%, that still means 1 in 3 current donors don’t give again.