2015

9 Content Marketing Tips for Nonprofits

Kivi's Nonprofit Communications Blog

John Haydon gave me a great challenge: Share 9 content marketing tips. When you’ve written a 100,000-word book about nonprofit content marketing , boiling it down to your favorite 9 tips is a challenge. But I did it, and John captured it wonderfully: 3 tips for email newsletters: Be all about the reader. Quick read, skimmable. One column, clean design. 3 “musts” for better content marketing: Listen and understand your audience. Solve problems, answer questions.

Picture Perfect: 8 Free Stock Photography Websites for Nonprofits

EveryAction

Stock photos are a problem. On the one hand, they’re a great way to make your content more interesting and attractive by emphasizing a point, breaking up text, or just by helping you stand out from the crowd

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Reach Out during Crises: w/Recognition, Respect & Sensitivity

Getting Attention

How can our orgs communicate effectively in the middle of two huge crises — 1) police brutality and misconduct in Baltimore, spurring active response by community members fighting for their rights and lives; and 2) Nepal’s crushing earthquake, and the millions whose lives will be impacted for years to come? This is an extremely delicate challenge, whether the crisis is human-driven (as in the Baltimore police actions) or a natural disaster.

The Cost of Fundraising Through Social Media

Social Media Bird Brain

This week we have a guest post written by Rich McIver. Rich is the founder of Merchant Negotiators, where he also regularly writes on the subjects of merchant account services and how businesses and nonprofits can most effectively and efficiently use them. The Cost of Fundraising Through Social Media Tweeting, Posting and Liking your way to increased donations should be an. essential part of.

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Raise Supporters Not Support

A Small Change

Everyone always talks about fundraising as having to do with raising money or providing funds for an organization. I think that it could be worth our while to expand this idea to include activism in a more general sense such as advocacy and community activism. Volunteers and community members can be such incredible ambassadors for an organization. I’d like to advocate that “development” or “fundraising” should be focused more on raising supporters than raising support.

The Secret: Why People Really Make Major Gifts and Bequests

iMarketSmart

So you want to know the real reason why people make major gifts and bequests? But first, I must share a quote. Confucius once said, “Life is very simple. But we insist on making it complicated.” ” I love that quote. In a way, it helps explain why people overcomplicate fundraising. They just can’t help themselves! The simple truth is that it’s easy to succeed in major and planned gift marketing today.

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Nonprofit Branding: Process Is Nice: Results Are Essential!

NonProfit Branding

We’re starting a conversation about Strategic Planning. A highly regarded nonprofit exercise. Often a waste of time. Take it too seriously, make it too rigorous and strategic planning becomes a can of worms. With little long-term impact. And with much short-term disruption. These are initial comments. They will irritate some folks. I’ll have more to […]. Snark Tank nonprofit board nonprofit management Nonprofit marketing nonprofit stewardship strategic planning

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How to Get That “Verified” Check Mark on Your Facebook Page

Public Sector Marketing 2.0

If you’re an organization that has had a Facebook Page up and running for a while now, you can probably attest to the fact that it’s not easy to keep up with the frequency of Facebook user interface changes. This applies even more so, to the newly revamped Facebook Business Manager , which by now should be you go-to starting point for managing your organization’s presence on this platform.

Top 5 Tips for a Better Fundraising Walk/Run

Blue Sky Collaborative

Summer is officially here and for many organizations, that means it is finally fundraising season. So many of our clients rely on a major annual fundraising Walk or Run to raise money for their vital programs. Since we have been. Bikeathons Fundraising Tips Marathon Fundraising Online Fundraising Peer to Peer Fundraising Viral Fundraising Walkathon software Walkathons

Hashtags for Every Day of the Week (Nonprofit Edition)

Kivi's Nonprofit Communications Blog

Looking for an easy content idea for Instagram and Twitter? Try a day-of-the-week post with one of these hashtags. Some of them, like #ThrowbackThursday and #InspirationMonday, can even be used on Facebook. 3 quick tips for using this tactic: . Do your research. Hashtag meanings change over time. And some hashtags don’t mean what you think they mean. For Instagram, keep a note on your phone with groups of hashtags that you can cut and paste quickly.

Recent Facebook Algorithm Changes and What They Mean for Nonprofits

Kivi's Nonprofit Communications Blog

Drew Bernard. This Thursday, June 4th, ActionSprout will join us in presenting Beth Becker’s FREE WEBINAR How to Master Facebook’s News Feed Algorithm to Boost Your Content. Here is a little taste of what you’ll learn. Kristina. Guest Post by Drew Bernard, Founder and CEO of ActionSprout. Facebook has recently made several changes to the algorithm that determines which content shows up in all of its 1.4 billion monthly users’ News Feeds, including your supporters.

3 Shocking Statistics from the 2015 Nonprofit Email Deliverability Study

EveryAction

Nonprofits have never had a more powerful fundraising tool than they now have in email , but there''s a growing concern that they might be ignoring one of the most important metrics for a successful online fundraising program. email fundraising deliverability

It’s Today! Google Test Your Website

Getting Attention

Thanks to guest blogger Jen Boland, of Beaconfire. Today’s the day. If your website isn’t responsive or optimized for mobile devices, you should be worried. Because… As of today, Google has hugely increased mobile-friendliness as a key ranking signal in search results. Websites that are optimized for mobile devices will receive the highest SEO rankings. Others (like Getting Attention.org , for now) will be penalized in rankings which will cause organic search traffic.

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Turn Your Unopened Emails Into Opportunity For Engagement

Social Media Bird Brain

Most times you're so busy, you probably are just glad you got the letter out to your small nonprofit's email subscribers. But you could be missing a chance to connect - to deepen your relationship with them. Rather than just reviewing the data on opens and clicks you get from your outgoing news, take a good look at the information on who is not opening your email and send those subscribers a. click-through Email marketing outgoing subscribers unopened

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Growing your Existing Donor Base

A Small Change

Everyone is always looking for ways to grow their donor base so I thought I’d offer a few suggestions and tips that I’ve used myself. Feel free to add some of your own ideas. The first step would be to figure out what you mean when you say “donor base.” Are we talking about monthly donors or annual donors? If you want to grow your base you have to know what you are growing them to be. Send an appeal to lapsed donors from a year ago and invite them to get involved again.

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Why do Nonprofits Give Their Staff Such Terrible Titles?

iMarketSmart

I have always felt that the word “fundraiser” stinks! As a donor, I feel like “fundraiser” screams “salesperson” When a fundraiser calls me, I know I better hold on to my wallet and my checkbook. The staff titles nonprofits use are pretty stinky too. . Do you really think the average person feels comfortable when they read these titles below? Gift Officer (will I get arrested if I don’t give?).

NONPROFIT BRANDING: Why the Lord of Logos rules the Nonprofit Marketplace!

NonProfit Branding

The Lord of Logos – Powerful, but Benign We all develop affinity for specific foods, products, activities, causes, teams, beliefs and more. More important: we define ourselves – and interpret other people – by observing evidence of personal affinities. Affinities generate personal descriptors – a form of verbal and visual shorthand. Market-savvy nonprofit managers strategically obtain three major […].

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5 Ways Your Nonprofit Can Raise Money Like charity:water

J Campbell Social Marketing

You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online. When you hear about its amazing story , you may shake your head and say: “ Sigh. There is absolutely NO way that my tiny, itty bitty, bootstrapped nonprofit can do what they do.”. But you are wrong! Take the advice of the incredibly talented and enthusiastic Paull Young , past Director of Digital at the organization, currently at Instagram working on Strategic Partnerships.

Fraudulent CRA Collections Office Call Confusion

Public Sector Marketing 2.0

Last week I had a brief scare that my wife and I had become the latest victims of identity theft, and worse, that it was my own fault. Luckily it was a false alarm, however determining so with full confidence proved to be quite the challenge. Chain of events: 9:30pm –>I receive a voicemail message from someone claiming to be from the Canada Revenue Agency (CRA) Collections Office.

Beyond The Thermometer: Measuring Engagement In Your Peer to Peer Campaign

Blue Sky Collaborative

What organization does not love a rainmaker? You know, that dedicated, committed, and indispensable soul that runs a marathon for you and raises $20,000 from their friends and family in the process. This is the peer to peer fundraising gold.

7 Free Tools to Improve Your Nonprofit Marketing

Kivi's Nonprofit Communications Blog

Billy Attar. We know you guys love your nonprofit marketing tools – especially when they are free! Billy Attar of Pipl is here today to share some tools we haven’t even heard of. Let us know what you think and share your favorite tools too! Kristina. Guest Post by Billy Attar of Pipl. We marketers are always on the lookout for new tools to make our work easier.

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50+ Nonprofit Instagram Accounts You Should Follow Right Now

Kivi's Nonprofit Communications Blog

Looking for some good examples of nonprofits on Instagram? Grab your phone and get inspired. ANIMAL RIGHTS. Talia looks like she’s ready for her woolcut next month. That’s the real start of spring! A photo posted by Catskill Animal Sanctuary (@catskill_animal_sanctuary) on Apr 11, 2015 at 12:06pm PDT. ASPCA https://instagram.com/aspca. Best Friends Animal Society https://instagram.com/bestfriendsanimalsociety. Catskill Animal Sanctuary https://instagram.com/catskill_animal_sanctuary/.

Good Meets Gadgets: Best Nonprofit Technology Conferences of 2015

EveryAction

It''s almost hard to imagine what life at a nonprofit was like before we could blast out fundraising emails, share stories over Facebook, or issue a call-to-action via Twitter. Remember those days? ). Now, thanks to innovators + technologists committed to doing more good, technology has helped broaden the reach of nonprofits further than ever before. But they''re not done yet. Technology trends evolve fast + nonprofit pros need to stay on the pulse.

Make Social Media Matter More: Part 1

Getting Attention

Pressure. You feel it. I feel it. The pressure to generate social media miracles. It’s still there, even this many years in. And whether the source (that you’re keeping up, have a billion Facebook likes or Twitter followers, or your Instagram strategy is driving action) is your boss, board chair and/or your colleague in programs, it’s a problem. Here’s Your Solution. Start by reviewing the Pew Foundation’s recent Social Media report ( great summary here ).

On a Mission to Measure

Social Media Bird Brain

Late last week I ran across these articles and wanted to share them with you. Via Wikipedia Commons Measuring Your Mission Social Media was a hard sell in the beginning because there was no real way to measure its impact. That's changed somewhat with businesses and NGOs measuring things such as Likes and Retweets. But maybe it's time to move on from there. At Medium, Jackie Mahendra asks.

A tool for inspiration: Mobile Giving

A Small Change

There are now more than 1 billion smartphones on the planet. And, in a recent study, researchers learned that 9.5% of donations came from mobile devices. Clearly, this is a huge opportunity for fundraisers and a seamless and user friendly mobile giving interface can be an incredibly helpful tool to increase giving.

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The Real Story of MarketSmart…

iMarketSmart

You may already know that MarketSmart helps nonprofits engage with their supporters in a way that keeps them highly involved and committed— so they give more. . But what you might not know is that the personal challenges I faced building this business have been tremendous. So today, I thought I’d share my story with you. . I tried to bury what follows because it was so painful. But, recently, I was interviewed because my firm won a very big award.

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5 Super Solid Ways To Engage Your Supporters Online (PLUS 28 Affordable Tools to Help You Do It)

Kivi's Nonprofit Communications Blog

Are you out of ideas for engaging supporters online? Try one of these tried and true digital engagement tactics to strengthen your relationship, move members to act, and build support for your program and mission. 1) Try a Petition or Pledge. This is a bread and butter tactic for advocacy organizations, but lots of orgs can use this. A pledge to vote, not buy from puppy mills, or to go vegetarian for a day. A petition to support or oppose legislation, policy, or funding.

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How to Build a Fundraising Tribe for #GivingTuesday

J Campbell Social Marketing

Guest blog by Candace Cody. At any given time, there’s a slew of worthy causes that donors can support. But, never is this more true than during a time like #GivingTuesday. Not familiar with #GivingTuesday ? Well, it occurs on the Tuesday after the U.S. Thanksgiving holiday, and is a way to inspire people to focus on a spirit of giving following the crazy commercialism of their Black Friday and Cyber Monday shopping sprees.

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Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

Having worked on numerous digital/social organizational strategies for the better part of the last decade, I find that I still occasionally run into organizational leaders that haven’t yet integrated social data into their decision making. At most of today’s marketing conferences and events, and in modern business literature, the bulk of attention is given to reaching and engaging with your audience on social media.

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Don’t Make It Look TOO Nice

Kivi's Nonprofit Communications Blog

Your reaction when your Executive Director says, “This looks TOO nice.” ” via GIPHY. Heard this one before? The theory is that donors will think you wasted their money if any of your communications look like they cost you cash money to produce them. This theory holds that all of that money should be going to programs and services. This is the same theory that keeps your salary so low, your software so old and your desk chair so rickety, but that’s another post.).

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The 3 Worst Mistakes a Nonprofit Can Make When Trying to Acknowledge Online Donors

Kivi's Nonprofit Communications Blog

Gretchen Barry. We often talk about how your thank yous may be the most important communication you send. Below you’ll find some of the most common errors you make when thanking donors who gave online. Kristina. Guest Post by Gretchen Barry of NonprofitEasy. Online fundraising may no longer be the wild west of the nonprofit community, but it still carries with it the aura of an unsettled frontier. Online revenue has risen, and is still rising.

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Meet the Scary People Who Are Frightening Your Donors Away!

Kivi's Nonprofit Communications Blog

Claire Meyerhoff. Next Tuesday, April 28th, Claire Meyerhoff and I are doing a FREE webinar encouraging you to banish boring nonprofit communications forever. How does nonprofit marketing and fundraising content become so boring? Claire explains in today’s post. Guest Post by Claire Meyerhoff, Editorial Director at Planned Giving Marketing. In horror movies, lots of scary people look perfectly normal at first.

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Your Official Netroots Guide to Shopping Local (and Progressive) in Phoenix

EveryAction

In case you haven't heard, the progressive community is gathering next week in Phoenix for one of the most anticipated events of the year: the tenth annual Netroots Nation conference ! As a Phoenician and member of team EveryAction, I'm thrilled to share that EveryAction is hosting this year's closing party , and am excited to see this fantastic city and the incredible work being done by progressive organizers on display for the entire community to see.

You CAN Have It All

Getting Attention

Guest blogger Stephanie Bowen leads communications and marketing for Mobile Alliance for Maternal Action (MAMA). Howdy y’all! Just back from Austin and this year’s NTEN Conference (#15NTC) , and I’m buzzing with energy from all I learned and those I met. But about halfway through the conference, I felt totally depleted… I was stressed by balancing my work responsibilities, things back home and the many choices I had before me in Austin.

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Too Early for Christmas? Not If You're a Nonprofit

Social Media Bird Brain

Most people hate that the end of the year holiday buying season seems to start earlier and earlier. But if you're a small business in the economic downturn OR a small nonprofit, you know that time is not on your side. I recently found a few articles I thought would be handy information for those of you who haven't firmed up your end-of-year campaigns. Donor Engagement Throughout the Season. ask campaign christmas classy.org donor engagement giving justgiving.com NGOs small NGO Small nonprofit

At your event, make sure the Ask is right.

A Small Change

We’ve had some really great feedback and thoughts on a recent post highlighting the importance of caring for the little things to make your big fundraising events awesome. Really excited to learn it has been helpful! As a result I’ve been thinking more about the not so little things that are also critical to ensure we knock our guests socks off. Arguably, one of the biggest things to absolutely get right at your fundraising dinner, gala, or extravaganza, is the Ask.

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