2014

5 Cold Calling Tips to Meet Your Fundraising Goals

EveryAction

The fundraising call has always been a staple of donor outreach. However, changes + advancements in the ways you communicate with your audience means adjusting your approach to the dreaded cold call.

Goal 285

Most Important Social Media Sites to Nonprofits in 2015

Kivi's Nonprofit Communications Blog

More than 800 nonprofits have completed our 2015 Nonprofit Communications Trends Report Survey (please take it now if you are not one of those 800+). Here’s some preliminary data.

Sites 285

Storytelling Secret Sauce—Via Maya Angelou

Getting Attention

When I heard that Maya Angelou had passed away this week, I was saddened, humbled and hugely appreciative. Unlike most writers (especially poets and memoirists) or activists, Dr. Angelou made herself and her perspective accessible and relevant to all.

Blocking Access to Social Media is now “Against Policy”

Public Sector Marketing 2.0

To the Canadian federal “govies” out there that may have missed the memo, a crucial policy instrument called PANDU took effect exactly one year ago (excluding section 6.1.3 , which kicked-in 7 months later). What is PANDU? PANDU stands for Policy on Acceptable Network and Device Use.

New Tool Helps Determine Your Asking Style So You Close More Gifts

iMarketSmart

Brian Saber, president of Asking Matters, has spent his career asking for donations on behalf of nonprofits. Now he’s really done it with a cool online test that helps you determine your asking style so you can improve upon it by focusing on your strengths to close more gifts. Try it out here.

Tools 264

The 7 Deadly Social Media Sins

Social Media Bird Brain

Digiday, which is one of the places I go for social media wisdom, has a great breakdown of the 7 Deadly Sins of social media that may be committed by commercial brands. As often happens, I think it applies to NGOs just as well.

The Top 10 Ways Nonprofits Can Use Visuals

Fundraising 123

It might be old news, but it''s still true: Visuals trump text. Content with compelling images experience 94% more views on average than content without images.

More Trending

NONPROFIT BRANDING: You Know These Are Different Tools. RIGHT?

NonProfit Branding

Marketing & Promotion. Not close pals. Distant cousins, though. Usually on speaking terms. Not much more to their relationship. Understand the difference. That knowledge will turbocharge your nonprofit career. And help you get the corner office you’ve been lusting after.

Brand 229

Facebook in 2015 – What Nonprofits Need to Know

J Campbell Social Marketing

Thanks for this great infographic, ShortStack! Love it or hate it, Facebook continues to be an important tool in a nonprofit’s marketing and fundraising kit. On their Q3 earnings call , Facebook released the following mind-blowing statistics: 1.35 billion people log into Facebook each month.

18 habits every fundraiser should have by their first 6 months on the job

Wild Woman Fundraising

You may have heard of Steven Covey’s habits of highly effective people. But what about fundraisers? What’s one thing you could do, each week, each day, or each month to be more effective in your role, whether you’re just starting out or you have 10 years of experience?

Jobs 285

Mark your calendar: best conferences for nonprofits in 2015

EveryAction

Believe it or not, it''s already time to start planning for the wealth of marketing, education, and networking opportunities for nonprofits in 2015. nonprofit conferences

Creating Your Nonprofit’s Version of the #IceBucketChallenge

Kivi's Nonprofit Communications Blog

It’s the question that thousands of nonprofit communications and development staff will be asked over the next several weeks: What’s our version of the ALS Ice Bucket Challenge ?

Viral 285

5-Star Storytelling Success Story

Getting Attention

Guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act.

When your employees go too far on social media…

Public Sector Marketing 2.0

I recently did some work for a client that involved looking into recent Canadian legal cases dealing with employees that have been either fired or reprimanded for their conduct on social media platforms.

How Gritty Are You?

iMarketSmart

I think “grit” is more important than talent or skill. Grit is courage, strength of character and “stick-to-it-ive-ness.” ” Here’s a neat test to determine your grittiness thanks to someone at the University of Pennsylvania. CLICK HERE. I got 4.63

Six Points for Good Content Leading to Engagement

Social Media Bird Brain

Engagement comes from content. And the most often given advice about content? Make it good. But what, exactly does that mean? What is good content?

Lead 200

5 Tips to Maximize Your Nonprofit's Presence on LinkedIn

Fundraising 123

LinkedIn has grown into one of the most popular social media sites for individuals to make connections and build their networks. Although at times it may seem like only big businesses or recruiters use LinkedIn, it also offers plenty of great tools for nonprofit organizations.

5 Factors to Consider with Merchant Services Selection

A Small Change

If you think your nonprofit could benefit from processing credit card payments, your next step is to set-up a merchant account. Luckily, there are many companies that provide this service. Yet, merchant services can be complicated and costly (especially without the right partner to help guide you).

Nonprofit Branding: I Told The President He Was An A**hole

NonProfit Branding

Told the other vice presidents they were A**holes, too. At the same time. In front of each other. The comment just blurted out of my mouth! That was my third Day On The Job! There is no excuse for making that comment in my first meeting with new colleagues.

Brand 215

How Nonprofits Continue To Get Facebook Marketing All Wrong

J Campbell Social Marketing

In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook? . I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion.

Why is being a fundraiser so awesome?

Wild Woman Fundraising

Why do we keep getting up, day after day, to go and do this work? One person I chatted with this week makes more as a pedi-cab driver than as a fundraiser!

50 Best Nonprofit Twitter Accounts to Follow

EveryAction

A frequent assumption is that social media runs itself, but the “build it and they will come” model won’t yield the engagement or impact that you’re looking for.

What Board Members Want Staff to Know

Kivi's Nonprofit Communications Blog

At a recent workshop with more than 200 nonprofit board and staff members, we did an exercise where board members shared what they secretly wanted staff to know on yellow notes, and staff shared what they wanted board members to know on pink notes.

Team 285

In the Beginning: Nonprofit Founding Stories

Getting Attention

Guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act.

July 284

Downsides to the global democratization and sharing of content

Public Sector Marketing 2.0

I remember delivering a speech in 2008 during the early days of Twitter in which I mentioned to the audience that this platform may soon be the world’s largest sample of live human thought (good and evil) and also the world’s largest real-time conversation database.

Global 232

What’s Wrong with Storytelling for Fundraising

iMarketSmart

I get it! I get it! Tell stories! There’s been a lot of talk about storytelling for fundraising recently. Just a few weeks ago lots of folks even attended a Nonprofit Storytelling Conference. The reason I say, “I get it!”

Six Good Nonprofit Infographics and What Makes Them Good

Social Media Bird Brain

This week''s examples of good nonprofit infographics was put togther by Madeleine Hammond. Madeleine is a marketing executive at Skeleton Productions - one of the UK''s leading video production companies. Robyn here. So what makes a good infographic? Lots of things, but in a general way, the most important - especially for a small nonprofit with limited budget - are simplicity and story flow.

UK 187

Facebook Ads – Are They Right For Your Nonprofit?

Fundraising 123

Much has been written recently about the changes in Facebook’s algorithm and its pay-to-play philosophy.

Ads 223

Oh No! Not Another Good Idea

A Small Change

Do you ever feel like you have way to many ideas? Or do you feel like you have a lot of great ideas and things you want to do but never end up with time to get them done? How do you manage your good ideas?

Ideas 229

Nonprofit Branding: The Governor Sent Us Two Jerks

NonProfit Branding

These two well meaning trustees helped screw up the governance and the administration of a large university. Their misguided loyalties provide a lesson for EVERY nonprofit board and the senior administration of every nonprofit of any size.

Brand 198

What the Social Media Success of the ALS #IceBucketChallenge Can Teach Nonprofits

J Campbell Social Marketing

I am sure that youve seen it by now  a Facebook friend posting a video as they get doused by a bucket of ice water, all in the name of raising awareness for Amyotrophic Lateral Sclerosis (ALS) , also known as Lou Gehrigs disease.

15 ideas for virtual volunteers from the Virtual Volunteering Guidebook

Wild Woman Fundraising

Do you have a hard time getting your volunteers to stay? Are you just dissatisfied with the quality of the volunteers you have?

Ideas 267

Why Donation Pages for Nonprofits Usually Suck

EveryAction

Right now, thousands of donors are being scared, confused, bored, or straight up turned away from donating online

Nonprofit Thank You Videos – Binge Watch Here!

Kivi's Nonprofit Communications Blog

I am so excited about next week, not only because it’s Thanksgiving, but because this is when we see a huge wave of nonprofit thank you videos being released. And I LOVE THESE THINGS. I’ve started my 2014 Playlist of Nonprofit Thank You Videos.

Video 284

13 Paths to Productivity & Satisfaction—Nonprofit Staff & Consultants

Getting Attention

Welcome to the Nonprofit Blog Carnival round-up on The Work Behind the Work —the methods and tools you use to stay focused, productive and happy on the job (or the barriers that keep you from getting there). Alas, most of us can’t count on a sunny afternoon at the pool to recoup.

Two Free Twitter Network Visualization Tools

Public Sector Marketing 2.0

Lately, my associates and I have been doing quite a bit of social network visualization research for clients, typically using raw social data and comprehensive, fee-based custom tools.

Tools 220

Your Job is NOT to Raise Funds

iMarketSmart

You are not a fund raiser. You are , instead, an engagement facilitator. And, the purpose of your engagements with donors is to discover why they give; what would inspire and motivate them to give; and, how you can help them to give. Let’s face it, people give for a variety of reasons.

Jobs 236