2014

Facebook in 2015 – What Nonprofits Need to Know

J Campbell Social Marketing

Thanks for this great infographic, ShortStack! Love it or hate it, Facebook continues to be an important tool in a nonprofit’s marketing and fundraising kit. On their Q3 earnings call , Facebook released the following mind-blowing statistics: 1.35 billion people log into Facebook each month.

13 Paths to Productivity & Satisfaction—Nonprofit Staff & Consultants

Getting Attention

Welcome to the Nonprofit Blog Carnival round-up on The Work Behind the Work —the methods and tools you use to stay focused, productive and happy on the job (or the barriers that keep you from getting there). Alas, most of us can’t count on a sunny afternoon at the pool to recoup.

Trending Sources

My Year-End Advice? Use real words. Mostly verbs. Not too much.

Kivi's Nonprofit Communications Blog

Photo credit: https://www.flickr.com/photos/28681973@N00/15053486347/. OK, copywriters. Listen up. It’s year-end fundraising time. You’re probably planning to crank up your nonprofit’s email schedule with fundraising appeals in December. How many are you going to send?

Words 135

5 Tips to Maximize Your Nonprofit's Presence on LinkedIn

Fundraising 123

LinkedIn has grown into one of the most popular social media sites for individuals to make connections and build their networks. Although at times it may seem like only big businesses or recruiters use LinkedIn, it also offers plenty of great tools for nonprofit organizations.

18 habits every fundraiser should have by their first 6 months on the job

Wild Woman Fundraising

You may have heard of Steven Covey’s habits of highly effective people. But what about fundraisers? What’s one thing you could do, each week, each day, or each month to be more effective in your role, whether you’re just starting out or you have 10 years of experience?

More Trending

5 Ways to Use Events to Generate Enormous Planned Gifts

iMarketSmart

Have an announcer point out who among the attendees is already in the Legacy Society (ask permission first). Mention, “if you are wondering what legacy giving is all about, it’s easy, just ask me or a Legacy Society Member.” ” 3.

Plan 112

Showing Off Your Non-Profit: A Word About Tours

A Small Change

A donor tour is possibly one of the most exciting parts of fundraising. Tours give you the opportunity to show off your organization and talk to your donors face to face. They provide you the chance to share all your organization’s wonderful stories and provide a context for the work that you do.

How To Create "Now I Care Stories"

Diva Marketing Blog

Those who tell the stories well shape our lives. Often stories are as much about the people who tell them as they are of the story itself. In 2014, websites, blogs, social networks influence how we tell and pass along our stories.

How Nonprofits Continue To Get Facebook Marketing All Wrong

J Campbell Social Marketing

In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook? . I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion.

The Truth behind Nonprofit Marketing Help-Wanteds

Getting Attention

Help 129

Creating Your Nonprofit’s Version of the #IceBucketChallenge

Kivi's Nonprofit Communications Blog

It’s the question that thousands of nonprofit communications and development staff will be asked over the next several weeks: What’s our version of the ALS Ice Bucket Challenge ?

5 Ways to Use Stories to Increase Donations

Fundraising 123

There are infinite ways to tell your nonprofit stories, but do you know which ones will lead to more donations? Check out these great tips from our free webinar, How to Use Content to Boost Your Donations with Hubspot''s Nonprofit Marketing Manager Taylor Corrado. Tell personal stories through video. Many organizations are hesitant to make a video; it can be expensive, time consuming, and technical. But it can also be easy and inspiring.

How your government contract is screwing you over (and how that’s about to change)

Wild Woman Fundraising

Note: This article originally appeared in the OCASDV (Oregon Coalition Against Sexual and Domestic Violence) newsletter in March, 2014. Does your nonprofit get government contracts? Or is your nonprofit considering getting government contracts?

Two Free Twitter Network Visualization Tools

Public Sector Marketing 2.0

Lately, my associates and I have been doing quite a bit of social network visualization research for clients, typically using raw social data and comprehensive, fee-based custom tools.

Tools 83

This is what's wrong with your nonprofit digital strategy

EveryAction

I’ve read and written hundreds of nonprofit digital strategy documents. As a former consultant for the nonprofit space, “I need to create a digital strategy” was something that I heard almost daily. The problem is that you don’t need a digital strategy. You need a strategy.

Six Points for Good Content Leading to Engagement

Social Media Bird Brain

Engagement comes from content. And the most often given advice about content? Make it good. But what, exactly does that mean? What is good content?

What’s Wrong with Storytelling for Fundraising

iMarketSmart

I get it! I get it! Tell stories! There’s been a lot of talk about storytelling for fundraising recently. Just a few weeks ago lots of folks even attended a Nonprofit Storytelling Conference. The reason I say, “I get it!”

Ratios Versus Results

A Small Change

What does your non-profit stand for? How do you raise money? As donors ask more and more for outcomes and details about programs what sets your organization apart? What figures, stats and stories do you use to tell your story?

Direct Mail Yields Major Gift Donors

The Agitator

On Monday we reported on the American Cancer Society (ACS) and its project over the past year to re-examine the role of direct mail in its fundraising program.

My Big Fat Problem With Social Media Measurement

J Campbell Social Marketing

photo credit: venspired via photopin cc. Don’t get me wrong. I think it’s fantastic when nonprofits want to measure their social media efforts. In fact, it’s vital – consistent measurement is something I strongly recommend (a.k.a. require) of all my clients.

Storytelling Secret Sauce—Via Maya Angelou

Getting Attention

When I heard that Maya Angelou had passed away this week, I was saddened, humbled and hugely appreciative. Unlike most writers (especially poets and memoirists) or activists, Dr. Angelou made herself and her perspective accessible and relevant to all.

Year-End Fundraising Decisions to Make Now

Kivi's Nonprofit Communications Blog

I’m coaching a fundraising team at a national nonprofit that wants to revamp its annual communications calendar. As part of that process, we are looking at their editorial calendar for their year-end fundraising campaign, which will include direct mail, email, and social media.

Facebook for Fundraising: Worth It or Waste of Time?

Fundraising 123

Your organization’s free Facebook ride is over! Now, when checking Facebook page activity stats (aka Insights) for our client organizations, I make sure to dive in with a sweet treat in hand.

Try this one phrase in your next appeal

Wild Woman Fundraising

Are you wondering how to make your nonprofit appeals more persuasive? Try this one simple phrase. Even a penny will help.

Help 80

The JianGate Twitter Universe Visualized

Public Sector Marketing 2.0

Ok I’ll admit it, while I’m usually very careful before jumping in with personal opinions during breaking news, I, like many others this week , let my emotions dictate what I typed regarding the Jian Ghomeshi fiasco. Very bad practice, I know, but human nonetheless. Sorry about that.

Why Donation Pages for Nonprofits Usually Suck

EveryAction

Right now, thousands of donors are being scared, confused, bored, or straight up turned away from donating online

A View From a Different Window - Curating Content

Social Media Bird Brain

Image via FreeFoto.com Art and museum curators are professionals at putting together exhibits. Basically, what a curator does is to show you the art the way she sees it: underlying themes, ideas, context, relationships. In social media, content curation is slightly different: "Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a.

View 55

How to Reach Out to Your Major or Legacy Gift Prospects Using LinkedIn

iMarketSmart

You know major gift fundraising is a marathon, not a sprint. But your boss wants results now. So you screen your list for wealth. Or maybe you have a predictive model developed to determine whom to contact first. Next, you send a letter to your prospect and promise to follow it up with a phone call.

Engaging Board Members & Volunteers

A Small Change

Lets talk a little more about getting donors (and board members) involved in your nonprofit. I think that it is important that we do not take a too narrow view of fund development. Every nonprofit has a lot of different needs that vary from simple volunteer tasks like sorting or answering phones all the way to creating an IT infrastructure, crafting a marketing campaign, or advocating on behalf of the organization.

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support.

Case 42

10 Qualities You Need To Become A Stellar Nonprofit Storyteller

J Campbell Social Marketing

Storytelling is not only a fantastic way to relate to other humans on a personal level, it is also a fantastic marketing and fundraising tool for nonprofits.

Empathy Map Your Way to Relevant Messages

Getting Attention

Our newest guest blogger, Rob Wu is CEO of CauseVox, a nonprofit crowdfunding and peer-to-peer fundraising platform for nonprofits. . You know it, and I know it. Connecting with your audience is harder than ever.

5 Leadership Failures That Hurt Communications and Fundraising

Kivi's Nonprofit Communications Blog

Communications directors and development directors are not magicians or miracle workers, and yet many executive directors and boards seem to think they should be able to pull rabbits out of hats and turn water into wine.

Team 117

4 Steps to Making an Infographic for Your Nonprofit

Fundraising 123

Want to add visual content with a data-focused approach to your existing nonprofit outreach? With all the noise out there-trillions of messages coming at you each day via ads, emails, texts, and tweets-it can be hard to separate the wheat from the chaff.