Sat.Jan 21, 2012 - Fri.Jan 27, 2012

Newsjacking: The New Way to Get Media Attention

Kivi's Nonprofit Communications Blog

Sometimes the work you do is newsworthy on its own and it’s worth the time to pitch your story to reporters. But there’s also another way to get your name in the news: Newsjacking.

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#interview: Simone Joyaux, Nonprofit Consultant, Author, and Columnist

Non Profit Marketing 360

Simone Joyaux is an internationally recognized consultant to the nonprofit sector on fund development, board development, and strategic planning and management. She writes a column, “Unraveling Development,” for the Nonprofit Quarterly.

Trending Sources

Nike Vet Keeps Bike Inner Tubes Out of the Landfill and Benefits the Humane Society

Cause Related Marketing

Paul Fidrych left a promising career at Nike to start a business with his wife that takes old bike inner tubes and upcycles them into useful things like dog collars, chew toys and water dishes. All while benefiting the Humane Society chapter in Portland. The company is cleverly named Cycle Dog.

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Strengthen Your Nonprofit Social Media Impact

Getting Attention

We would like to welcome guest blogger, Laura Quinn. Laura is the executive director of Idealware , and a frequent speaker and writer on nonprofit technology topics. With the new year upon us, it’s a good time to make resolutions for both yourself and your organization.

Mixed Links for Nonprofit Communicators and Fundraisers

Kivi's Nonprofit Communications Blog

Welcome to another round of Mixed Links! We’ve got some great social media and communications posts today. This post by Kari Saratovsky not only sheds some light on the recent rise in Pinterest, but also shares some great infographics on Millennials.

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More Trending

Improve Your Marketing Effectiveness Via the Mobile Web

Kivi's Nonprofit Communications Blog

Tonia Zampieri. More and more of your supporters and program participants are using their smartphones to look at your website and to read the emails you send them. It’s time to make sure your content is mobile friendly.

Is Talking About Spirituality and Social Change Taboo?


What shapes your world view? How does your world view influence your work to change the world for the better? Growing up, we’re told we shouldn’t talk about two things: politics and religion. Yet these two things often help set the foundation of one’s world view.

The Difference Between Transactional, Transformative Cause Marketing

Selfish Giving

I’ve been talking to a lot of people about the difference between transactional cause marketing and transformative cause marketing. I’ve concluded that I’m not being very clear on the difference and need this post as much as the people who ask me to explain it to them.

Life Without Facebook ~ A View From Gen Y #2

Diva Marketing Blog

This is a special interview series on what life is like for Jessica Robyn Porter , a Gen Y-er, who disabled her 7 year old Facebook Page. We're calling it quasi social media reality ! Part #1. .

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How to Make a Stat Work in Marketing

Kivi's Nonprofit Communications Blog

Hating statistics and other cold hard facts, and loving stories instead, is very popular in our field right now. I’m mostly on that bandwagon too. But what if you could use a good statistic to help tell your story?

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Fundraising is Not a Narcotic

A Small Change

Over the last few months I have been secretly peddling drugs. My blog was hacked and, unknown to me, written into the metadata was advertising for a narcotic. I’m very sorry that I did not catch it sooner. I deleted my site and reposted everything and have solved the problem. I was thinking about what I want my website to be about and I reflected on what fundraising is about. There is not a lot in common between fundraising and drugs.

Teva’s BOGO Cause Marketing Returns Company's Philanthropy to its Watery Origins

Cause Related Marketing

Teva, the footwear company, started out making sandals for Colorado River Guides. And at its founding in 1984, Teva supported the nonprofit Save the Colorado, as it still does today. But as the company grew the footprint of its corporate philanthropy got ever-wider and more diffuse.

Managing Your Brand & Personal Social Media "Friends"

Diva Marketing Blog

For the most part, social networks and social media were never really intended for business communications. Expect for LinkedIn of course. Think about it. Facebook, Twitter and even Google+ began life helping people connect to family and friends.

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Timing Depends on Goals — Relevance Rules

Getting Attention

Thanks to marketing master Dan Zarrella for pointing out this obvious (but often overlooked) clue to relevance — look at behavior to date.

Fundraising is Not a Narcotic

A Small Change

Over the last few months I have been secretly peddling drugs. My blog was hacked and, unknown to me, written into the metadata was advertising for a narcotic. I’m very sorry that I did not catch it sooner. I deleted my site and reposted everything and have solved the problem. I was thinking about what I want my website to be about and I reflected on what fundraising is about. There is not a lot in common between fundraising and drugs.

Success Story: A Shift in Communications Worked!

Kivi's Nonprofit Communications Blog

We love to hear success stories about the nonprofits we work with. Elexa Liu works with Hope Worldwide in Hong Kong and has participated in many of our training events both online and in person (Yes, she flew all the way to Seattle to take part in the Total Focus Marketing Plan Workshop I teach with Nancy Schwartz). She recently sent me this email on what happened after she started focusing on telling a good story instead of inundating her supporters with boring statistics. ~Kivi.

Stephanie Strom’s take on Nonprofits

Wild Woman Fundraising

Remember last week when I was all “Save the Nonprofits !” ” Well, turns out I didn’t even know the whole story. We’re more screwed than I knew! Here’s more. Nonprofit Quarterly reports on the Michigan State Charitable deduction going away. Tony Martignetti just told me about Stephanie Strom, who is the reporter on Philanthropy for the New York Times. Hawaii tried to levy a 1% tax on nonprofits in 2010 and failed, but now.

Stuck on how to make a video? The experts weigh in.

Nonprofit Marketing Blog

The folks over at YouTube just sent me a free e-guide on video. It’s called Playbook Guide: YouTube for Good , and you can access it for free here. The Guide walks you through how to create effective videos on a shoestring - and how to use YouTube for Good to engage your community.

4 Steps to Messaging that Connects: Register Now–2nd Free Webinar Added

Getting Attention

Register now to learn – Seats Are Limited. The First Session Filled Up Almost Instantly & We Can’t Add Another. How to Stop Striking Flat Notes with Your Target Audiences and. Join the 16% of Nonprofits Whose Messages Resonate and Spur Action. Date: Wednesday, February 8, 2011. Time: 1:00-2:00PM EST/10:00-11:00PM PST. Replay: If you can’t make this time, register anyway. All registrants will receive the video recording. Register Now.

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OluKai Cause Markets For Local Cause at Outdoor Retailer Show

Cause Related Marketing

Trade shows are a natural for cause marketing because there are so many like-minded people under one roof. For instance, at the Outdoor retailer show that took place last week in my small State of Utah, the show was right around the 30th largest city in the State!

Best Of The Best Fundraising Campaigns

The Agitator

From SOFII, aggregator of proven fundraising materials and insights, here is their list of the “23 all time great fundraising campaigns” Each comes with a link describing or illustrating the campaign. I have two favorites on this list … The UNICEF card that launched that’s organization’s fundraising in 1946 — just because it’s so iconic. [A A little tricky to navigate. but the card drawing is there!].

5 Things you need to know about marketing to millennials

Nonprofit Marketing Blog

AdAge had a very useful article last week that summarized new millennial research from ComScore, based on nearly 1,000 TV tests and 35 digital advertising tests. The key finding? Millennials react to marketing differently. Here were the takeaways: 1. Millennials don’t respond to TV ads as much as their elders. Younger people have always measured as less responsive to TV ads than older people, but the gap has grown with Millennials. With digital, you don’t see that difference.

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12 digital fundraising trends for 2012 #9 Back To Website Donation Basics

Giving in a Digital World

As I’ve been highlighting throughout this series , the wealth of developments in digital commerce and communications emerging at the moment offer a host of potential new opportunities for fundraisers.

Made in America Cause Marketing

Cause Related Marketing

Liberty Bottleworks fabricates rugged water bottles in brand-new factory in Yakima, Washington of recycled aluminum and using America-made machinery. Liberty is the only company making metal water bottles in America today.

New Environment For NGOs & Advocates

The Agitator

In this slide presentation, Lee Rainie of Pew Internet presents ten “fresh realities” of the digital age that NGOs (and others) must contend with to succeed in persuading others. What Rainie says, much of it related to the explosion of social media and mobile communications, applies to all messaging and communications, which makes these observations pertinent to fundraisers, and especially those in advocacy groups.

Are you treating your donors right? The quiz.

Nonprofit Marketing Blog

With the Network for Good team, I just created a mini-course on thanking donors. It’s a self-guided tour to writing great thank-yous and treating donors well all year - so they will give again! (It’s It’s not free, but I immodestly think this guide to stewardship is worth every penny. Learn more here.). So do you treat your donors well? To figure it out, take this quiz. (It’s It’s free.).

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How Should You Talk to Your Next Generation of Donors?

Mission Minded

Mission Minded has worked with several large, long-established nonprofit organizations worried that their aging donor base is disappearing —and that younger donors are less interested in the missions embraced by the older generation. These clients are prestigious, both because of the gravitas of their mission and the recognizable names who support it. But their major donors [.]. Nonprofit Fundraising Nonprofit communications

12 digital fundraising trends for 2012 #7 Getting Smarter With Email

Giving in a Digital World

As pressure to deliver on income targets in these increasingly challenging financial times results in a return to getting the fundraising basics right, I hope we’re going to see a shift towards making far better use of email this year – thereby capitalising on what is all too often a sadly under-performing opportunity area.

Be The First On Your Block!

The Agitator

There’s testing. And then there’s brain impulse measuring. This article from The Guardian reports that 10% of prime time TV ads have been developed using neuromarketing techniques … reading the brain’s reactions to creative stimulus in real time.

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Why you need someone else to be your messenger

Nonprofit Marketing Blog

Edelman’s 2012 Trust Barometer is out, and the biggest finding is the increasing stock people put in the recommendations of their peers - who surpass nonprofit staff in terms of their trustworthiness as messengers.

Free nonprofit tools from 10 different experts!

Fundraising Coach

I’m thrilled to be participating in the Nonprofit Goodies Giveaway ! 10 of us have gotten together to offer: 5 free ebooks including the Wild Woman’s Guide to Fundraising and my own Ask Without Fear! , 2 free workbooks, 2 free trainings, and. one free Donor Map.

What Are Endowments or Endowment Funds And Does Our Nonprofit Need One? Probably.

Seeking Grant Money Today

Nonprofits raise endowment funds (usually a larger singular amount of money that is raised and then sits over a large amount of time in the organization's bank or other financial institution of its choosing to earn investment capital), in order to have a nest egg sitting in the organization's back pocket because an endowment fund (once in place) provides that nonprofit with many different smart and even strategic benefits. In "The Nonprofit Handbook Third Edition Fundraising" the author, James M.

Career Pitfalls For Fundraisers

The Agitator

Seth Godin posted a rant last week on the US Congress, and offered this list of elected official behaviors to avoid in pursuing any career. Agitator friend Caity Craver thought this wasn’t a bad list for nonprofit fundraisers to think about. In all things, look for money first. Listen to people with money, respond to people with money, justify your actions around money. Embrace the fact that you don’t know what you’re talking about.

Make your website perform!

JCA Insights

The Oregon Shakespeare Festival’s website accounts for more than half of the organization’s revenue, and 85% of new patron interactions start on the web site. Clearly, the web site is crucial to OSF’s revenue and success. OSF’s web site was hosted and maintained by a long-time vendor who controlled the web site programming and server environment. OSF’s IT Director, Bruce Wand, made a strategic decision to empower OSF with more ownership and accountability for their site.