Nike Vet Keeps Bike Inner Tubes Out of the Landfill and Benefits the Humane Society
Cause Related Marketing
JANUARY 24, 2012
Paul Fidrych left a promising career at Nike to start a business with his wife that takes old bike inner tubes and upcycles them into useful things like dog collars, chew toys and water dishes. All while benefiting the Humane Society chapter in Portland. The company is cleverly named Cycle Dog.