Sat.Feb 18, 2017 - Fri.Feb 24, 2017

Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. It’s the same exercise we went through last year when we removed about 15,000 people.

List 98

7 Nonprofit Campaigns We Can't #RESIST

EveryAction

Every successful campaign starts with a moment. Whether you're raising money to build a new school or curing a worldwide epidemic, a single moment drives the need for a campaign. This year, no moment has been more controversial than the rollout of the recent immigration ban.

Trending Sources

A List of Digital, Tech, and Media Trend Reports for 2017

Public Sector Marketing 2.0

One thing I really like about the first quarter of the calendar year is that plenty of new statistics and trend reports are made available concerning the field I work in.

Donor Centricity — The Missing Ingredient

The Agitator

No matter how much you try, you really can’ t call yourself ‘donor centric’ unless you’re actively seeking donor feedback.

Trade 27

Day in the Life of a Nonprofit Communicator – Melanie Swiftney

Kivi's Nonprofit Communications Blog

Melanie Swiftney. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series!

More Trending

5 Strategies for Using Social Media for Media Relations

Kivi's Nonprofit Communications Blog

During my days as a newspaper reporter and editor, I was always on the lookout for story ideas. More often than not, these ideas didn’t come through news releases or pitches. They came through something I observed. Through a conversation with a neighbor.

Count legacy gift dollars, not promises

iMarketSmart

The goal for legacy gift fundraising is to raise money right? In sports they say it doesn’t matter how many points you score, it’s whether you win the game. Counting Legacy Society members is counting points. It’s good, but it should not be your primary focus.

Is Your Newsletter Boring?

Ann Green

There’s a good chance the answer to this question is yes. Many nonprofit organizations use a newsletter as a way to engage their donors, but the opposite is happening. That’s because most donor newsletters can be used as a cure for insomnia.

Trump Is Actually Making America Great Again

The Agitator

Here at Agitator Global HQ we never know what’s going to pop out of the morning mail bag. Yesterday’s trove ( it was “Not My President Day” see in the U.S.)

December is Over, but Fundraising Shouldn’t Be

Kivi's Nonprofit Communications Blog

The end of the year isn’t the only time to fundraise. A few strategic, seasonal campaigns can help you not only boost fundraising throughout the year but also help you test techniques, strategies and messaging for next December.

Do you have Fundraising GRIT?

Wild Woman Fundraising

What is fundraising GRIT? Grit is a combination of passion and perseverance. According to Bill Damon, a Stanford developmental psychologist, you need these 3 things to develop purpose. A spark- something you’re interested in. Observing someone, alive or dead, who is purposeful.

40 Nonprofit Trends

The Agitator

I finally got around to reading Sean Norris’ compilation of 40 Nonprofit Trends for 2017 , as published in NonProfitPRO. Part of me wants to ask, if there are actually 40 trends, is there any direction? Or are we talking chaos?

Our Job Is to P**s You Off

The Agitator

And get you thinking. Apparently we’re succeeding, judging from the thoughtful comment by Tom Ahern in response to my post on feedback. Tom takes umbrage with my snarky and no doubt intemperate comments on what I described as somewhat superficial approaches to ‘donor centricity’, whatever that is. First, let me apologize for any language that came across as either vacuous or hyperbolic. As a copywriter I’m embarrassed if I wasn’t clear. Let me try again.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Ready to cap off the week with these Mixed Links? Marlene Oliveira lays out a 7-step copywriting formula for how to write a nonprofit About page. Sandy Rees shares 50 Big Fundraising Lessons from #BloomCon for John Haydon’s blog. Voting continues for the 11th Annual DoGooder Video Awards.

I was wrong

Wild Woman Fundraising

Today we have an article by Gayle Gifford, who is so right, while I was so wrong. I thought the vast majority of nonprofit budget money in the US came from individuals. It mostly comes from program income. Seriously. Check it out. Thanks Gayle! By Gayle L. Gifford, ACFRE.