Sat.Feb 03, 2018 - Fri.Feb 09, 2018

Facebook’s Third Big Change This Year Could Actually Help Small Nonprofits

J Campbell Social Marketing

The brilliant minds at Facebook have been busy so far in 2018! With an apparent desire to get back to their roots of connecting the world and building community, Mark Zuckerberg and co have rolled out three major changes so far this year.

CALM not BUSY Book: It’s the Top New Release on Amazon

Kivi's Nonprofit Communications Blog

My new book is finally out and moving up the charts. . Yesterday CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results became available on Amazon in both paperback and Kindle versions.

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How It Feels To Be A Donor with Jen Willett (EF-S02-E03)


We are joined by Jen Willett to discuss what it’s like to be a donor. Hear stories from our experiences donating to various nonprofits. Learn more about MarketSmart at [link]. The post How It Feels To Be A Donor with Jen Willett (EF-S02-E03) appeared first on MarketSmart, LLC |. Podcast

Direct Mail Is Here to Stay (and How)


(This is the third post in our New Year, New Heights development series. Need to catch up? Click here for practical tips on improving your email program this year and here for an in-depth look at three reporting tools every nonprofit should have to improve their fundraising strategy.). In today’s digital age, it might seem somewhat nostalgic to talk about direct mail.

Should A Nonprofit Have Multiple Facebook Pages?

J Campbell Social Marketing

Welcome to Facebook Fridays! Fridays at noon I take 15 minutes to help you navigate the crazy wilderness of Facebook for your nonprofit. Today I answered your question: Should I create more than one Facebook page for my nonprofit, if we have many different programs and services? First of all, I have to say that the way nonprofits approach Facebook, and social media in general, is all wrong.

More Trending

Why “Trust” Matters in Fundraising. And What To Do About It.

The Agitator

The 2018 Edelman Trust Barometer reveals that trust in the U.S. has suffered the largest-ever-recorded drop in the survey’s history among the general population. Even more troubling, trust among the informed public (that would be our donors) in the U.S.

Your Editorial Calendar Should Accommodate the Important AND the Urgent

Kivi's Nonprofit Communications Blog

Editorial calendars work. Our research in this year’s and last year’s Trends Reports makes that clear. But I often hear from nonprofits who say their editorial calendars just don’t work.

Does fundraising training focus too much on the ask?


Often I find that major gift (and legacy gift) fundraising education, training, and advice places too much emphasis on ‘the ask’ Yet, in many ways, the ask is the smallest part of most fundraiser’s jobs. For instance, I bet most of your time is probably spent doing so much besides asking. And, frankly, I think most of the decision has already been made by your donors well before you pop the question.

#MeToo in our Nonprofits-Interview with Maria Ramos-Chertok

Wild Woman Fundraising

When you heard the first #MeToo stories, did it resonate with you? For me, I felt like a lot of us have been there. I know I certainly have.

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Brainstorming Donor Identities

The Agitator

I’ve been preaching testing donor identities as ways of segmentation your file even in my pre-Agitator days. But here’s a secret: not all donor identities are created equal.

Inclusive Conversations: Don’t Call Them That!

Kivi's Nonprofit Communications Blog

I had been a sking around, researching, and interviewing nonprofit friends about inclusive language for the upcoming webinar Don’t Call Them That: Language that Divides , well before the most recent national controversy.

All You Need is #DonorLove

Ann Green

I’ve written a couple of times recently about the lack of #DonorLove out there. This is a problem. Your donors want to feel appreciated and know their gift is helping you make a difference, and your lame, automatic thank you email doesn’t cut it. You need to do better.

Introducing Elected Officials Look Up


Less than half of Americans can name their Representative in Congress, and even fewer know who represents them in their State Legislature. For nonprofits doing political advocacy, this presents a particular challenge when mobilizing supporters for actions such as letter writing or lobby days. That’s why we’ve created Elected Officials Lookup Pages - a tool that allows users to find their elected officials based on their address. Elected Officials Look Up Pages.

Testing Your Donor Identities

The Agitator

Previously on donor identity: It’s good to segment by identity. But they must be the right identity/ies. There must be meaningful differences among different identities. And you must be able to get value by messaging them differently. So, how do you know if you get value by messaging differently?

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Asheville, NC. Hello, awesome nonprofit communicators out there! Join me for the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links…. It’s finally here!

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Newsletter: Lessons from NPR's Fact-Checking of's Super Bowl Ad

Selfish Giving

I'm a member of Carol Cone's Purpose Collaborative, and during last month's community call I challenged my fellow members to pick the number of cause-related ads that would air during the Super Bowl. This was a serious wager! I offered to buy the winner a Starbuck's gift card. The winner?

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Introducing Basic Pages on EveryAction


Some nonprofit communications and digital staffers may not have easy access to edit their CMS/website platform, but need to quickly spin up a basic page with information or helpful links for their supporters. We've recently built out Basic Pages on EveryAction to empower users to do just that. Basic Pages are available for all EveryAction packages, and allow users to display content without collecting information from supporters.

Instinct and Conventional Wisdom Are No Longer Enough

The Agitator

Social fundraising guide -   Chapter Two: Fundraising on social is not social fundraising


One of the biggest misconceptions of social fundraising is that it simply means to be active on social media using your nonprofit account. So for Chapter Two of our five part series, Social fundraising in the real world, we’re going to dig into the differences between fundraising on social and social fundraising, and how social fundraising is the rocket fuel you could be using to reach your program and event goals. Fundraising Social Marketing

Ep251: This Social Enterprise is Using Shea Butter to Grease Wheels of Progress for African Women

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Rahama Wright , Founder & CEO, Shea Yeleen about her efforts to innovate the shea butter supply chain in West Africa.

Protected: Will Your Brand Stand the Test of Time?

Mission Minded

There is no excerpt because this is a protected post. The post Protected: Will Your Brand Stand the Test of Time? appeared first on Mission Minded.

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What Do You Mean When You Say “Segmentation”?

The Agitator

A couple of weeks ago, I stirred things up when arguing that neither demographics nor RFM analysis should be the first point of segmentation for organizations. In the ensuing discussion, it became clear we are talking about different types and levels of segmentation worth exploring.

It doesn't *have* to be complex


Someone sort of famous once said that “the definition of genius is taking the complex and making it simple.”. Marketing