Sat.Aug 05, 2017 - Fri.Aug 11, 2017

7 Signs Your Communications Strategy Isn’t Strategic

Kivi's Nonprofit Communications Blog

You are so excited because your nonprofit is getting ready to do some strategic planning and you think you might — finally! — get some real strategic direction for your communications plan. Don’t hold your breath.

Are You Quarantining Your Major Donors?

The Agitator

“You’ll never get milk from a cow by sending it a letter.” That’s what my fundraising buddies told me 47 years ago when I left university major gift fundraising to help launch a new, direct mail-driven nonprofit called Common Cause.

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7 simple ways to engender fondness among your supporters for yourself and your nonprofit’s cause

iMarketSmart

People are more likely to be persuaded by people we like. So, no matter how worthy your cause is, if your supporters don’t like you, they won’t make major and planned gifts to your employer. Here are 7 simple ways to engender fondness for you and your nonprofit’s cause: 1. Be a chameleon – In other words, take the time and put forth the energy to look the part. If you work at a University and your donors love the football team, hopefully, you do too.

10 Specific Ways to Use Digital Storytelling in Your Next Fundraising Campaign

J Campbell Social Marketing

Storytelling Summer School is in session! Haven’t signed up yet? Not to worry! Sign up here and you will get access to all previous and future lessons. . In this week’s lesson, I give specific examples of digital storytelling tactics to use during your next fundraising campaign.

Is Blogging Dead?

Kivi's Nonprofit Communications Blog

I remember it like it was yesterday, the day I first heard the news. BLOGGING IS DEAD – the headline screamed. “No! This can’t be!” ” I thought to myself while staring at my computer screen sipping my cup of chai tea. But like any good story, this one has a twist.

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The Three Types of Nonprofit Thought Leaders

Kivi's Nonprofit Communications Blog

Watch this webinar now with a free membership. Last week Kivi presented a free webinar on thought leadership for nonprofits. If you missed that presentation, you can now find the recording on our Free Membership Dashboard. If you aren’t a member, sign up is quick and easy (and obviously free!).

How Dirty Are Your Fingernails?

The Agitator

On rainy weekends one of my simple but rewarding pleasures is pawing through my bookshelves, re-reading direct marketing and fundraising favorites. Hey, it makes more sense to me than woodworking, stamp collecting or Tweeting.)

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Upcoming Events

Fundraising Coach

I'll be on the road quite a bit this fall. If you'll be at one of these events, let's try to meet up! Atlanta - August 14 - YNPN 2017 I'm looking forward to giving leadership trainings on taking charge of your own career. They've let me offer a $30 discount to people reading this.

Ep227: How Influencers Can Power Cause Marketing Campaigns

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Scotty Pansky , co-founder, and Katie Malark , Senior Director, Research, of Allison + Partners , about a new study on how digital Influencers can drive donations and engagement with causes.

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It’s Time to Start Planning for Your Year-End Appeal

Ann Green

August is here. People are already starting to talk about fall and back to school sales are underway, like it or not. Even though you may still be in summer mode, September will be here in a flash. Fall is a busy time, especially if you’re doing a year-end appeal.

Day in the Life of a Nonprofit Communicator – Erica Hurt

Kivi's Nonprofit Communications Blog

Erica Hurt. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series!

Farewell To A Progressive Fundraising Hero

The Agitator

Bill Dodd, a direct response pioneer who helped build some of the great names in progressive advocacy and mentored a generation of fundraisers, died on July 17 th. He was 68. Bill will be remembered in our trade for the causes he embraced with his skill, talent and big heart to help them grow.

Do you include lists of other donors in your marketing?

iMarketSmart

Safety in numbers. Not all that long ago, humans lived in tribes and clans for safety. So, today, it’s no surprise that people still maintain tribal behaviors. Instinctively, we join clubs, teams, and groups. We also decide what to say and do based on what others are saying and doing. Social proof. Face it, we humans are hard-wired to look for clues among our peers before we open our mouths or take action.

Interview with Jennifer Chandler, National Council of Nonprofits

Wild Woman Fundraising

Recently I had the pleasure of interviewing Jennifer Chandler, Vice President for the National Council of Nonprofits, an association of nonprofit associations nationally, that helps advocate at the federal level for nonprofits.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Minero, Atlanta, GA. It’s not quite time for the weekend yet, but we can dive into some Mixed Links right now… For most organizations, Personable is Profitable: A Case to Rethink Your Content Marketing Strategy.

Getting Sound Fundraising Advice

The Agitator

I been thinking about the Comments on my post last week, Who’s A Poor Fundraiser To Believe? In it’s most simple reading, the post was taken as reducing sound fundraising to choosing one side or the other of the ‘mail more, mail less’ conundrum. And looked at this way, the appropriate response was, in effect: This is dumb … it’s not either/or … it’s different strokes for different folks. And I obviously agree … to a point.

The Four Selfs – Episode 5

iMarketSmart

Learn about the four selfs of Engagement Fundraising in this episode of the podcast. Read about the four selfs here. The post The Four Selfs – Episode 5 appeared first on MarketSmart, LLC |. Podcast donor cultivation engagement fundraising Fundraising fundraising tips

August Course Corrections

The Agitator

On the one hand, the fundraising year is almost two-thirds over. On the other hand, the ‘highest yield’ third of the year is just about to begin.