Sat.Jan 28, 2012 - Fri.Feb 03, 2012

The Accidental Rebranding of Komen for the Cure

Kivi's Nonprofit Communications Blog

Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands. Komen for the Cure , it seems, is no longer a breast cancer charity, but a pro-life breast cancer charity. Let me stop right here and say this post is not about abortion per se, one way or the other, other than the fact that it is the single most divisive issue in American politics today.

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YOU Can Make These Dreams Come True (Nonprofit Blog Carnival)

Getting Attention

Martin Luther King inspired me to ask fellow bloggers to join me in the January Nonprofit Blog Carnival , to “pick any dream you have—for your cause, organization or the nonprofit sector—and share it and how you plan to make it real.”

Trending Sources

Gamification can change behaviour. I have proof.

Public Sector Marketing 2.0

This post has been on my mind for a while now, and a recent article on the topic from Policy Horizons Canada finally brought this to the top of my “blog topics” list (which seems to have a leaking hole in it these days…sorry about that). As always, I like to start with a definition: “ Gamification is the use of game design techniques and mechanics to solve problems and engage audiences.

‘Employee Engagement’ is My New Cause Marketing Buzzword

Selfish Giving

I’m trying to learn more about volunteering and employee engagement initiatives for businesses that want more than the transactional cause marketing campaigns I specialize in.

Top 5 Words to Avoid to Achieve Messaging Awesomeness

Kivi's Nonprofit Communications Blog

Erica Mills. Last week on the main Nonprofit Marketing Guide site (you are reading the blog now), I published an article called, “ Blah, Blah, Blah: What to Do When You Write Too Much.

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More Trending

Logo Trends: How Does Yours Stack Up?

Kivi's Nonprofit Communications Blog

Julia Reich. For those of you interested in the ongoing Komen-Planned Parenthood story, I will continue to update yesterday’s post at the bottom of the original content. Today we are moving on with a new topic. Our resident design expert, Julia Reich, is back with the latest trends in logos.

[Update] Komen Crumbles: Busted Nonprofit Brand (Part 3)

Getting Attention

Read the main story here. The story of Komen for the Cure’s (Komen) defunding of Planned Parenthood (PP) continues to roll, and I wanted to update you before stepping back to see how things evolve.

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Social Media: Winds of Change

Diva Marketing Blog

Do you ever get a line from a film or a song or even a conversation playing over and over in your your mind? Some times for me it's not the exact words but the rhythm of the concept. Today the words were "winds of change" as it is portayed in the award winning film Chocolat (a def must see!) .

Abortion. A line in the sand.

Wild Woman Fundraising

Look what I found. Personally, I think it’s ridiculous that we are still having this discussion, 100 years after Margaret Sanger started campaigning. I don’t always speak out about abortion, but when I do, I Do It Loudly. My friend, Pamela Grow, wrote an email and sent it out today.

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So What and Who Cares?

Kivi's Nonprofit Communications Blog

I spoke at the AFP Triangle Philanthropy Forecast 2012 yesterday in Raleigh, NC on a panel about communications and media trends for 2012 with Gail Perry , Lu Esposito , and Todd Cohen. My first point was that integrated marketing is essential in 2012. You have to decide your messages and then coordinate how you will use all of your communications channels to share that message.

Why Can’t We Be Friends – That’s My Dream

Getting Attention

Martin Luther King’s passion, focus and ability to motivate like no other spurred me to ask nonprofit bloggers to share their dreams for their cause, organization or the sector for the January Nonprofit Blog Carnival.

The Right Tool May Be in Your Head

Social Media Bird Brain

46 and 2 Tool Head by Justin Roberts In its younger days, social media was full of such conversations related to tools - tools for using social media, tools for managing social media, tools for measuring social media. Tool Overload New platforms and tools were coming out like water from a broken pipe and I imagine that a lot of people either threw their hands up in disgust and walked. strategy ROI tools goals platform not for profits community social media Small nonprofit

Impact - not ideas - should be the star of your story

Nonprofit Marketing Blog

While I was living in Ukraine, the government tax authority launched a campaign to motivate taxpayers to stay honest and continue paying their taxes. The tax authority developed several ads. One was a cartoon illustration of a bee in front of a hive with a slogan celebrating the fruits of a collective contribution to the government. It looked like an ad for Honey Nut Cheerios with worker bees starring as the cereal mascot.

How do you take care of yourself? | Nonprofit Blog Carnival

Fundraising Coach

I’m thrilled to be hosting the Nonprofit Blog Carnival for February! Since Valentines’ Day is this month, the Carnival topic is: As a fundraiser, how do you take care of yourself? I believe fundraising is the best profession in the world!

Has Subaru's 'Share the Love' Cause Marketing Promotion Boosted its Net Promoter Score?

Cause Related Marketing

A new consumer opinion survey shows that among the major car makers, Subaru enjoys the highest net promoter score. By a lot; eight percentage points better than second-place finisher Toyota. Could it be that Subaru’s score started catching fire just as it’s cause marketing effort called ‘Share the Love’ started to gain momentum. The Net Promoter Score, as you’ll recall is a super-simple measure of customer satisfaction.

Jan 22

Mobile Shopping for Charities

The Agitator

Pew Research has just released this study on how Americans use their mobile phones to assist with in-store purchasing decisions. There’s an underlying phenomenon here that’s highly relevant, I think, to nonprofit fundraising.

The 6 absolutely essential keys to influence

Nonprofit Marketing Blog

One of the best books I have ever read to strengthen my marketing skills was Influence, by Robert Cialdini. If you’ve never read this book, you really should. In the book, Cialdini covers six principles of persuasion: 1.

How to create a road map for your goals

Fundraising Coach

The first month of the year is gone! Now is a great time to review your goals. (I I have blogged about goal setting here.). As you review your goals, you may find your behind on some. Creating a road map will help jump start those goals.

Meet Donordigital: Anthony Blair-Borders, Senior Web Designer

DonorDigital

Anthony Blair-Borders is Donordigital’s web designer, a role that is integral to many of the client projects throughout our agency. Anthony joins the team with many years of experience in advertising, digital design and art. Donordigital’s blogger-in-chief Michael Stein asked Anthony a few questions.

Flat Earth Fundraising: Moneyball

The Agitator

I have a suggestion for the conference planners at AFP, DMA, CASE and every other association in our nonprofit galaxy: Scrap two hours, 13 minutes of “seen this, heard that” sessions, serve free popcorn, and treat your registrants to a screening of Moneyball. I’m serious. Here’s why.

Brick wall redux: Practical tips for leading change

Nonprofit Marketing Blog

Today, I finished reading John Kotter’s book, A Sense of Urgency *. It’s full of good advice on how to spark a burning desire for your agenda. If you are frustrated, you should buy this book and read it right away. What I learned was complacency and “false urgency” are the biggest barriers to getting things done. Complacency is comfort with the status quo, generated by past success or perceived success. False urgency by contrast comes from failure.

Outside Magazine's 'Best Places to Work' and Cause Marketing

Cause Related Marketing

The electrons were barely dry on yesterday’s post about cause marketing and Fortune’s ‘100 Best Companies to Work For’ list when I got an email from a friend in the outdoor business. What about us?’ she asked. Indeed Outside magazine also publishes an annual list of the ’ 50 Best Places to Work.’

Last day to grab the Nonprofit Goodies Giveaway!

Wild Woman Fundraising

So would you like to get nonprofit goodies for free? You can only get them until Midnight, January 31st, and then they are gone! When you go to the Nonprofit Goodies Giveaway, you get: Pamela Grow of Simple Development Systems presents: “Simple Development Systems” (ebook). Are you a one-person development department? Doing it all, from grant writing, to individual giving, to stewardship, to database management, to communications, to major gifts officer and more?

Needed: Hispanic Donors

The Agitator

Unless, of course, your nonprofit can afford to ignore the fastest growing population segment in the US. By 2050, one in three Americans will be Hispanic. Yet the Agitator hardly ever sees any fundraising mention of the Hispanic audience. So we were gratified to see this article regarding a charity that has built a Hispanic donor base of some 226,000 individuals. I’ll bet you think it’s a huge charity — maybe one of those health/disease or child sponsor behemoths.

Heroes with A Heart Grant Recognizes Unsung Nonprofit Heroes

Selfish Giving

If you’re like most people, you get most of your inspiration from people who are quietly changing the world each and every day. They’re not on the front page of the newspaper, and they’re not mingling with the Gates and Buffets of the world.

When you hit the brick wall before you leave your own building

Nonprofit Marketing Blog

I get a lot of email from people who are trying to better connect with their supporters, but they encounter resistance to new approaches from within themselves or, more often, from within their own organizations. If you’re hitting a brick wall, this post is for you. It’s not easy to turn the focus from your own perspective to that of your audiences, but turn it, you must. When you hit a brick wall before you even leave your own building, don’t give up.

Komen Kan Kiss My Mammogram

A. Fine Blog

When news broke late Monday that Susan G. Komen defunded breast exams by Planned Parenthood affiliates I was stunned. Here i s a good news story about what happened. Is it possible that the two titans of women’s health were now at odds with one another.

Stone Cold Optimist

Mission Paradox Blog

When it comes to the future of the arts, especially the industry I work in - the live performing arts, I am very optimistic. I see the wide range of work being produced, from sold out theatres in NYC, to intimate productions being done in someone's living room and it gives me hope. I see the number of artists learning how to skillfully combine technology and live peformance, not just as a way to move tickets, but as a way to make the live performance better.

#TECH: Facebook Timeline Rolled Out-Nonprofits Roll In

Non Profit Marketing 360

Last week a much-anticipated feature was released by Facebook’s developers. No, not the stock IPO (Initial Public Offer), but the Timeline feature/app that can turn one’s activities online into, well, a timeline.

Friday Futures – Nonprofit Marketing Jobs – February 3, 2012

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Associate Director, Partnerships Marketing & Communications. The Michael J. Fox Foundation for Parkinson’s Research (New York, NY).

Study: Text Giving for Haiti

A. Fine Blog

The Knight Foundation released a study, Real Time Charitable Giving , recently on the giving by text spearheaded in the immediate aftermath of the earthquake in Haiti. Here is a news article about the use of text giving from the immediate aftermath of the earthquake. More than $43 million was given by text immediately after the earthquake to a variety of support agencies iincluding, but not exclusively, the American Red Cross.

“You Talking to Me?” Using Personas for Better Communications

Mission Minded

In Chip Heath and Dan Heath’s book Made to Stick the authors share a story about how one of the most successful public education campaigns ever came to life. Faced with the challenge of trying to end littering on the highways, the Texas Department of Transportation, along with a researcher named Dan Syrek, sought to [.].

#INTERVIEW: Christina Attard, Philanthropic Advisor, Blogger, and Development Director

Non Profit Marketing 360

Christina Attard writes the “ Ask Better-Give Smarter ” Blog. As a philanthropic adviser, she helps both nonprofits with their development programming and individuals planning tax-smart donations.

12 digital fundraising trends for 2012 #10 Social Media Fundraising Growing-Up

Giving in a Digital World

After several years of amazing growth, data from Hitwise last August suggested that Facebook use was starting to slow here in the UK. Not at all surprising given that there are now around 30.25m UK users – equating to almost half of the whole country’s population signed-up to the site. So it must be approaching saturation point.