Sat.Jan 28, 2012 - Fri.Feb 03, 2012

Trending Sources

The Accidental Rebranding of Komen for the Cure

Kivi's Nonprofit Communications Blog

Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands. Komen for the Cure , it seems, is no longer a breast cancer charity, but a pro-life breast cancer charity. It won’t. No more.

YOU Can Make These Dreams Come True (Nonprofit Blog Carnival)

Getting Attention

” I am inspired and energized by the richness of your contributions. Donors will increasingly expect and demand being treated right.

Gamification can change behaviour. I have proof.

Public Sector Marketing 2.0

This post has been on my mind for a while now, and a recent article on the topic from Policy Horizons Canada finally brought this to the top of my “blog topics” list (which seems to have a leaking hole in it these days…sorry about that). ” – Wikipedia. Example 1: My FitBit . So where is the gamification element?

Six lessons in successful social media use

Nonprofit Marketing Blog

I heard a great presentation yesterday from DonorsChoose at the Social Media for Nonprofits conference. Celebrating big news. Share staff culture.

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Top 5 Words to Avoid to Achieve Messaging Awesomeness

Kivi's Nonprofit Communications Blog

Erica Mills. Guest Post by Erica Mills of Claxon Marketing. We all crave an awesomely compelling way to talk and write about our organizations. Really?

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More Trending

Logo Trends: How Does Yours Stack Up?

Kivi's Nonprofit Communications Blog

Julia Reich. Today we are moving on with a new topic. Our resident design expert, Julia Reich, is back with the latest trends in logos. My Logo Sucks!

[Update] Komen Crumbles: Busted Nonprofit Brand (Part 3)

Getting Attention

Read the main story here. I’ll share my thoughts with you again in a few days, once I get some distance from the story. Update, 8pm Feb. 2, 2012.

Komen Sucks…But So Do You

Selfish Giving

Nothing Komen for the Cure does surprises me anymore. They sell deep-fried chicken to raise money to cure breast cancer. But that’s not up to me.

Impact - not ideas - should be the star of your story

Nonprofit Marketing Blog

While I was living in Ukraine, the government tax authority launched a campaign to motivate taxpayers to stay honest and continue paying their taxes. The tax authority developed several ads. One was a cartoon illustration of a bee in front of a hive with a slogan celebrating the fruits of a collective contribution to the government.

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So What and Who Cares?

Kivi's Nonprofit Communications Blog

I spoke at the AFP Triangle Philanthropy Forecast 2012 yesterday in Raleigh, NC on a panel about communications and media trends for 2012 with Gail Perry , Lu Esposito , and Todd Cohen. My first point was that integrated marketing is essential in 2012. Try to think about how you can use multiple channels right from the start. and Who Cares?

Why Can’t We Be Friends – That’s My Dream

Getting Attention

I had no idea what my request would motivate and I’ll be sharing these passionate, additive, innovative AND doable dreams for us tomorrow.

How do you take care of yourself? | Nonprofit Blog Carnival

Fundraising Coach

I’m thrilled to be hosting the Nonprofit Blog Carnival for February! I believe fundraising is the best profession in the world! Stay inspired?

Social Media: Winds of Change

Diva Marketing Blog

Do you ever get a line from a film or a song or even a conversation playing over and over in your your mind? It's an aspect that must be managed.

Has Subaru's 'Share the Love' Cause Marketing Promotion Boosted its Net Promoter Score?

Cause Related Marketing

A new consumer opinion survey shows that among the major car makers, Subaru enjoys the highest net promoter score. By a lot; eight percentage points better than second-place finisher Toyota. Could it be that Subaru’s score started catching fire just as it’s cause marketing effort called ‘Share the Love’ started to gain momentum. Toyota: 51.6% 40.7%

The 6 absolutely essential keys to influence

Nonprofit Marketing Blog

One of the best books I have ever read to strengthen my marketing skills was Influence, by Robert Cialdini. Scarcity - Perceived scarcity fuels demand.

How to create a road map for your goals

Fundraising Coach

The first month of the year is gone! Now is a great time to review your goals. (I I have blogged about goal setting here.). Measurable. Time sensitive.

The Right Tool May Be in Your Head

Social Media Bird Brain

46 and 2 Tool Head by Justin Roberts In its younger days, social media was full of such conversations related to tools - tools for using social media, tools for managing social media, tools for measuring social media. strategy ROI tools goals platform not for profits community social media Small nonprofit

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Flat Earth Fundraising: Moneyball

The Agitator

I’m serious. Here’s why. It’s the biography of an idea,” says Moneyball author Michael Lewis. Beane the entrepreneur innovating out of necessity.

Brick wall redux: Practical tips for leading change

Nonprofit Marketing Blog

Today, I finished reading John Kotter’s book, A Sense of Urgency *. It’s full of good advice on how to spark a burning desire for your agenda. If you are frustrated, you should buy this book and read it right away. What I learned was complacency and “false urgency” are the biggest barriers to getting things done.

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Outside Magazine's 'Best Places to Work' and Cause Marketing

Cause Related Marketing

What about us?’ she asked. Indeed Outside magazine also publishes an annual list of the ’ 50 Best Places to Work.’ The full list follows.

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Last day to grab the Nonprofit Goodies Giveaway!

Wild Woman Fundraising

So would you like to get nonprofit goodies for free? You can only get them until Midnight, January 31st, and then they are gone! When you go to the Nonprofit Goodies Giveaway, you get: Pamela Grow of Simple Development Systems presents: “Simple Development Systems” (ebook). Are you a one-person development department? Lori L. The secret? Marc A.

Mobile Shopping for Charities

The Agitator

Pew Research has just released this study on how Americans use their mobile phones to assist with in-store purchasing decisions. There’s an underlying phenomenon here that’s highly relevant, I think, to nonprofit fundraising. What’s really going on here? Advice is just a few taps away.” What might they do?

Meet Donordigital: Anthony Blair-Borders, Senior Web Designer


Anthony Blair-Borders is Donordigital’s web designer, a role that is integral to many of the client projects throughout our agency. I love music.

When you hit the brick wall before you leave your own building

Nonprofit Marketing Blog

I get a lot of email from people who are trying to better connect with their supporters, but they encounter resistance to new approaches from within themselves or, more often, from within their own organizations. If you’re hitting a brick wall, this post is for you. Don’t stop pressing for taking the perspective of those you must reach.

Heroes with A Heart Grant Recognizes Unsung Nonprofit Heroes

Selfish Giving

If you’re like most people, you get most of your inspiration from people who are quietly changing the world each and every day.

Needed: Hispanic Donors

The Agitator

Unless, of course, your nonprofit can afford to ignore the fastest growing population segment in the US. By 2050, one in three Americans will be Hispanic. Yet the Agitator hardly ever sees any fundraising mention of the Hispanic audience. Wrong … guess again. A religious organization? Now you’re getting hot. Here is their approach.

Komen Kan Kiss My Mammogram

A. Fine Blog

When news broke late Monday that Susan G. Komen defunded breast exams by Planned Parenthood affiliates I was stunned. 5 likes 1 comment 7 repins.

“You Talking to Me?” Using Personas for Better Communications

Mission Minded

In Chip Heath and Dan Heath’s book Made to Stick the authors share a story about how one of the most successful public education campaigns ever came to life. Faced with the challenge of trying to end littering on the highways, the Texas Department of Transportation, along with a researcher named Dan Syrek, sought to [.]. moore syrek target

Jobs at Network for Good

Nonprofit Marketing Blog

Network for Good, where I work, is hiring. Among the positions is a business development position for those interested in cultivating corporate cause partnerships. Next week, we’ll be posting an additional position in marketing. Check out our job listings here

Stone Cold Optimist

Mission Paradox Blog

When it comes to the future of the arts, especially the industry I work in - the live performing arts, I am very optimistic. I see the wide range of work being produced, from sold out theatres in NYC, to intimate productions being done in someone's living room and it gives me hope. and I think "that's pretty cool."

Study: Text Giving for Haiti

A. Fine Blog

The Knight Foundation released a study, Real Time Charitable Giving , recently on the giving by text spearheaded in the immediate aftermath of the earthquake in Haiti. Here is a news article about the use of text giving from the immediate aftermath of the earthquake. They just took out their phones and gave right away.

#TECH: Facebook Timeline Rolled Out-Nonprofits Roll In

Non Profit Marketing 360

Last week a much-anticipated feature was released by Facebook’s developers. Once activated, your posts, photos, etc. Look at Artez as well.

Friday Futures – Nonprofit Marketing Jobs – February 3, 2012

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. The Michael J.

Fictional Cause Marketing From DC and Time Warner

Cause Related Marketing

When you make a donation at We Can Be Heroes website, DC Entertainment will match your donation up to $1 million. It’s worse than a non-sequitur.

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