Sat.Dec 30, 2017 - Fri.Jan 05, 2018

Set Goals for What Matters

Kivi's Nonprofit Communications Blog

Goals are powerful, especially if you choose only a few. A laundry list is almost impossible to stay focused on. But if you choose two or three realistic, specific goals, and write them down, you are likely to achieve them. But first, make sure you set goals for what matters most.

Goal 77

3 reasons why you need to stop worrying about the darn tax law!!!

iMarketSmart

Tons of writers in major media have been fretting about the new tax law. “Tax bill could turn philanthropy into a pursuit only for the rich.” ” – 12/23/17 Todd Frankel [ Washington Post ] “Nonprofits are the unintended victims of the new tax bill.” ” – 12/29/17 Chris Gates [ The Hill ] “The sky is falling!” ” – 12/17/43 Chicken Little [ Wikipedia ]. Don’t listen to naysayers and doomsday prognosticators. .

Law 59

Nonprofit Planning for 2018: Your Top 3 Nonprofit Digital Marketing Challenges – And My Solutions

J Campbell Social Marketing

2017 was a difficult year for many nonprofits. Upcoming changes to the tax code, a very uncertain and unhinged political climate, a strain on financial resources, competition for attention and donations… you name it. .

Download Dice’s Local Market Report on Charlotte

Mission Minded

Charlotte is well-known as a leader in the banking industry, where it consistently ranks in the top three of U.S. banking centers and employs tens of thousands in the financial services industry.

TESTING: Go Beyond Individual Communications

The Agitator

When you want to find out if your control package could be beaten, you test a different communication against it. So how do you test if your direct marketing program could be better? Clearly, you test a different program against it.

Test 19

More Trending

TESTING: Baby Steps are for Babies

The Agitator

(aka The Myth of Testing One Variable at a Time). After our earlier posts on the dangers of overly simplistic testing, you could despair of getting any legitimate test results for your file with noise in the data and large quantities required. There is, however, good news.

Test 18

What I Learned From Writing 31-Days In a Row

Selfish Giving

It's the last day. I have to admit that at the beginning of the month I wasn't sure I would be able to write something every day. But I'm glad I did it. Here's what I learned. I loved creating something everyday. It was such a good feeling to finish something every day and hit the publish button.

Preview: Some “Top Threes” from the 2018 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

We’ll release the 2018 Nonprofit Communications Trends Report on January 17, but here are a few “Top Three” highlights for now. Top Three Goals Where Nonprofit Communicators Feel Most Effective. We asked you rate how effective your work is on a dozen different communications goals.

TESTING: When A/B Tests Attack (your results)

The Agitator

In yesterday’s post we talked about when A/B tests show results, but all that’s really there is noise. Today, we’ll flip that on its head: sometimes an A/B test shows no result, but there’s an important finding just below the surface.

Test 12

Happy New Year! A Great Time for a Fresh Start

The Agitator

Happy New Year and the best of wishes for 2018 from all of us at The Agitator.

You Really Need to Get Your 2017 Nonprofit Annual Report Done

Kivi's Nonprofit Communications Blog

We’ve tried to get you thinking about your nonprofit annual report back in November , but we know a lot of you are just too focused on year-end giving to think about it. (We’ll We’ll convert you one day though!). Now it’s January. Your Nonprofit Annual Report needs to go out.

That which we worship

The Agitator

“What people revere, they resemble, either for ruin or for restoration.”. – Greg Beale. The word “worship” most often has a religious connotation. But we can revere, adore, exalt, venerate and glorify many things beyond whatever concept of a Higher Power we have (or don’t).

Velodyne cuts price of VLP-16 Puck LiDAR sensor in half

The Agitator

Velodyne LiDAR is now offering its most popular LiDAR sensor, the VLP-16, to customers around the world for up to a 50% cost reduction. Demand for our VLP-16s grew tremendously in 2017. As a result, we increased capacity and now can pass along savings as cost reduction to our customers. We want to make 2018 a year of optimism for the autonomous vehicle, especially as the first waves of robocabs hit the road.

Where Are You Birding This First Weekend of 2018?

Kivi's Nonprofit Communications Blog

A new year is upon us, my friends! Maybe 2018 is starting off too cold or too hot or with too much bomb cyclone for your tastes. What does it matter? We still have birds.

Somehow, 2018 Feels Different

Selfish Giving

2018 is only a few hours old and it already feels different to me.

Why I'm Not Publishing a "Best of" Post for 2017

Selfish Giving

Photo via Ronny Olsson on Fickr. Every year since 2011 I've published an annual Best Cause Marketing Promotions of [INSERT YEAR] the first week of January. But I'm not doing one this year. Here's why. 10 Best Cause Marketing Promotions of 2016 [SLIDESHARE] Mission accomplished.

TESTING: BASKIN-ROBBINS CURES CANCER!

The Agitator

(aka The Myth of Statistical Significance). Get the Nobel Prize ready. I know Baskin-Robbins cures cancer in lab tests for a fact despite no medical training or testing. How can I be so certain? Because they have 31 flavors.