Sat.Mar 17, 2018 - Fri.Mar 23, 2018

Day in the Life of a Nonprofit Communicator – Jenna Czaplewski

Kivi's Nonprofit Communications Blog

Jenna Czaplewski. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series!

Thanking Donors: 10 Ways To Show #DonorGratitude On A Shoestring Budget

J Campbell Social Marketing

No matter what time of year, it’s always the perfect time to show your donors some love. If you wait until year-end when thanking donors, or right before you are asking for another gift, it may be too late.

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How asking for advice helps fundraisers: (1) qualify donors for their portfolios AND (2) build deeper relationships

iMarketSmart

Your donors want a partner, not a solicitor. Partners ask for advice before asking for money. Partners looking for advice are looking to collaborate. Partners requesting advice are less threatening. Partners requesting advice motivate supporters to ‘lean’ in. Partners requesting advice inspire exponentially more dollars throughout their long-term, mutually beneficial relationships. Your donors’ first gift is their time and effort.

Get a Taste of the Fundraising Career Conference 2018

Wild Woman Fundraising

How do you know if this Fundraising Career Conference is for you? How about I give you a TASTE of our incredible presenters before the conference? Sound good? We have a session on Assertiveness – Speak Your Truth and Get a Raise!

Professional Photography: 4 Reasons to Invest In It

Kivi's Nonprofit Communications Blog

Angela Crist. Self-proclaimed “recovering nonprofit CEO, Angela Crist, joins us again to talk about the importance of professional photography. Kristina. Guest Post by Angela Crist. Have you ever pulled back on a marketing piece to avoid scrutiny for “spending too much on marketing”?

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More Trending

How to Talk to Your Boss About Offensive Communications

Kivi's Nonprofit Communications Blog

If you missed it, Antionette Kerr’s blog post from last week talked about “crunchy” conversations – those discussions when someone says something offensive and your body immediately reacts negatively.

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How Greenpeace & Other Environmental Groups Are Using Technology to Build a Better World

EveryAction

There are thousands of nonprofits changing the world in big and small ways every single day. The best of these nonprofits know that one of the major keys to success is using top-notch nonprofit tools to run smart, creative, and impactful campaigns. We’re incredibly fortunate to power many of these organizations, helping raise more money and maximize their impact along the way.

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Is donor retention really where you should focus your time and money?

iMarketSmart

The market/sector has been ‘flooded’ with people talking about donor retention for many years now. Many of them make money selling software and services that supposedly help fundraisers improve their donor retention. Yet after all their talk, the statistics say that donor retention just keeps going down. The number of donors giving to charity keeps declining while total charitable dollars keep increasing. In other words, there’s been a narrowing of the funnel.

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How Donors Choose Among Nonprofits: The Role of Identity

The Agitator

There’s an old joke at the right that often feels like nonprofit marketing. While we do and should have ambitions of expanding the charitable giving pie, we also want to secure our own organization’s piece of said pie.

Your Questions about Building a Culture That Supports Communications?

Kivi's Nonprofit Communications Blog

I’m working on a new two-part webinar series for late April on building an organizational culture that supports your communications work. . I’d love to hear what questions or challenges you are facing in the comments. Or you can email me directly. .

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Nonprofits on Facebook: Is It Time To Break-Up With Facebook?

J Campbell Social Marketing

Updated: Elon Musk deleted the Facebook Pages for Tesla and SpaceX ; Sonos pulled their Facebook Ads. What a week for Facebook! TechCrunch calling for Mark Zuckerberg’s resignation. They claim they didn’t – but look at that headline!).

How to increase the likelihood that your major or legacy donor prospects will engage in a meaningful conversation with you by 700%

iMarketSmart

Follow-up failure. Follow-up failure is prevalent in every business category around the world. In 2011, the Harvard Business Review studied 2,241 U.S. companies to see how quickly they followed up on web-generated leads. What they found was alarming considering the astronomical amounts of resources that private-sector businesses spend on generating leads. Their data showed that: • 37 percent responded within an hour. • 16 percent responded within 1–24 hours. •

Segmenting “Cost To Acquire” Using Identity

The Agitator

A couple months ago, I argued that cost to acquire (CTA) was one of only two metrics that matter in a deep, comprehensive way. The other one, for those who like spoilers, was donor lifetime value.). And yet, CTA can lie. If one acquisition mail package has a response rate of 1.1%

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

The Hound. Auburn, AL. As you’re winding down your week, join me for the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links…. Missed the CALM not BUSY webinar?

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Webinar Recap: Shannon Malloy at Cure JM

CrowdRise

Missed our webinar How to get more peer-to-peer fundraisers in 2018 ? No worries. We’ve got you covered. Marketing

Deconstructing Your Jargon

Ann Green

I’m not a fan of jargon, but nonprofit organizations seem to love it. If I see one more appeal letter, thank you letter, and newsletter article laced with terms like at-risk youth, underserved communities, leverage, and impactful, I’m going to scream.

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Low Risk Approach to High Reward Discovery

The Agitator

Yesterday Roger outlined the failings of alleged-segmentation systems that aren’t customized to your organization. Today, I’d like to suggest a proven, low-risk approach to dramatic improvement through better segmentation.

R.I.P. Toys "R" Us ??; 25 Retail Influencers to Follow ?; Are Supermarkets Next Hot Spot for Fundraising Events?

Selfish Giving

The nonprofit community lost an important corporate partner last week when Toys "R" Us announced it was closing all of its U.S. stores.

Decent Humans: Laura Glaza at The Allstate Foundation

CrowdRise

Decent Humans is what we call the incredible community we witness on CrowdRise each and every day doing amazing things for good. And each month, we’re going to highlight a Decent Human in the nonprofit world that’s devoting their time and passion to giving back and making a difference. We hope that by sharing their stories of aid, altruism, and passion, others will be inspired to make an even greater impact on the world we live in. Marketing Decent Humans

Taming Facebook with identity

The Agitator

Facebook gave us the first hit free: get your constituents to like your page and you’ll be able to talk with them on their platform free. What they meant was “get your constituents to append their own interest data to Facebook’s copious data stores and Facebook will sell it to others.”.

Fantasyland Fundraising

The Agitator

Grandma Craver always advised: “Never wake a sleeping snake to kill it.”. And generally, I try to follow her advice. But, over the weekend The New York Times ran a blockbuster of a piece How Trump Consultants Exploited the Facebook Data of Millions.

Ep257: How Organizations Can Measure the Success of Social Impact Programs

Selfish Giving

Photo via Cecilia Snyder on Flickr. Today on CauseTalk Radio , Megan and I talk to Perry Yeatman , CEO, Perry Yeatman Global Partners , External Director, Mission Measurement about how companies and nonprofits can measure the success of social impact programs.