Sat.Nov 03, 2018 - Fri.Nov 09, 2018

So You Made an Audience Persona. Now What?

Kivi's Nonprofit Communications Blog

Beth Hallowell. Back in April, Beth Hallowell wrote a great guest post for us on How a Little Communications Research Can Yield Big Results. Today she is back to talk to you about supporter journeys and how to create an effective one. Kristina. Guest Post by Beth Hallowell.

5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising

EveryAction

Improving your website donation pages is the single best way to raise more money during the year-end giving season. The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study.

3 Ways to Turn #GivingTuesday Donors Into Year-Round Supporters

J Campbell Social Marketing

As you probably know Giving Tuesday is right around the corner. This year it’s on November 27th. I have seen nonprofits spend so much time this year working on their campaigns, creating buzz and excitement, thinking of ways to bring in new donors and get supporters excited before year-end.

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Go get your almost equal pay

Wild Woman Fundraising

It’s an open secret in the nonprofit sector that it’s a pink collar ghetto. We have the lowest wages of the entire USA. Chart courtesy of reader survey on blue avocado 2010. It’s bad in Canada too. See below. Lower than the public sector. Lower than the private sector.

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Mixed Links for Nonprofit Communicators – November 9, 2018

Kivi's Nonprofit Communications Blog

Cosmos. Orange Beach, AL. I am currently in Gulf Shores, AL at a tennis tournament, but I will always bring you the best articles, posts, tips, and more from around the world of marketing and fundraising.

What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

EveryAction

Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year.

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6 Strategies to Maximize Nonprofit Text-to-Give Donations

J Campbell Social Marketing

Guest blog by John Killoran, CEO of Snowball. On any given day, how many times do you think you check your phone? The answer is probably a lot! In fact, research has shown that Americans check their phones on average once every 12 minutes.

More Trending

Responsible for Graphic Design, but Have No Real Training? Join us Tomorrow!

Kivi's Nonprofit Communications Blog

If you have been tasked with creating graphics for your organization, but have little to no design training, then our next BRAND NEW webinar is for you! You can create powerful images that successfully engage donors, funders, media, volunteers and other supporters in-house.

5 tips to get more recurring donors over the holidays

CrowdRise

#GivingTuesday, the global day of philanthropy that kicks off the holiday giving season, is right around the corner. And, if you’re like most nonprofits, this time of year ignites your community’s generosity and helps you raise a good portion of your annual funding for your cause

Show Some Gratitude to Your Donors

Ann Green

Thanksgiving will be here soon and it’s a time of the year in the U.S. when we show gratitude to the special people in our lives. Do you extend this same gratitude to your donors? It often doesn’t seem like it. Nonprofit organizations tend to treat thanking their donors as an afterthought.

How to stop over-thinking and start engaging

iMarketSmart

Confucius said, “ Life is really simple, but we insist on making it complicated.” ” Engagement fundraising is so darn simple too! You don’t need to over-think it. Learn. Just start with a survey and ask your supporters about themselves.

Take the 2019 Nonprofit Communications Trends Survey Now

Kivi's Nonprofit Communications Blog

It’s our most popular download of the year: The Annual Nonprofit Communications Trends Report. Each year, more than 1,000 nonprofit communicators complete the annual Nonprofit Communications Trends Survey. and now it’s time to look ahead to 2019. The Nonprofit Communications Trends Report is the “go to” source for what’s REALLY happening in the world of nonprofit communications and fundraising.

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Webinar Recap: The season for peer-to-peer

CrowdRise

Missed our webinar all about why social fundraising works best for holiday giving? No worries. After all, it was on Halloween. So spooky. Either way, we’ve got you covered and have everything you need to know right here

Newsletter: James Citron Loses a Bet ; ACS in Hot Water for Partnership Practices; Ben & Jerry’s Votes with ‘Pecan Resist’

Selfish Giving

Did you enter last week's Halloween costume contest? Check out the P. in today's newsletter for the name of the winners. Let me introduce you to James Citron. He's the CEO of Pledgeling. James is a friend and his company is doing a lot of GOOD. You should definitely check them out!

How Your Restaurant Waiter Can Teach You About Fundraising

iMarketSmart

The theory of reciprocity is powerful. And nowhere is it displayed more dramatically than in restaurants every day. Think about it. Your waiter is basically working to inspire you to donate money after your meal to fund their livelihood.

12 Communications Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

You set goals, like these twelve communications goals for nonprofits , including community engagement, raising awareness of issues, and fundraising. And every day you manage tactical communications channels like email, social media, print marketing, PR and more. But what’s in the middle? What connects that tactical work to the larger goals? The answer is Communications or Marketing Strategies. .

What’s The Strategy Behind Your Visual Identity?

Mission Minded

In a time (always) where consumers are constantly bombarded with messages and requests, first impressions are everything. That’s why it’s so important for your nonprofit to have a visual identity that supports the core beliefs and impact of your work. We recently helped our friends at Energy Outreach Colorado develop a new brand strategy, culminating […]. The post What’s The Strategy Behind Your Visual Identity? appeared first on Mission Minded.

Giving Tuesday – Season 2, Episode 9

Fundraising Report Card

Learn how to stand out and be novel on Giving Tuesday in this episode of Metrics That Matter. Click here to listen on YouTube! Topic Timestamps Introduction [00:00] How do you stand out? [02:30] 02:30] Where do you start? [04:56] 04:56] Novelty [06:34] Go Offline [07:50] Getting ahead of the rush [13:11] Blue Ocean Strategy [13:20] Timing … Continue reading "Giving Tuesday – Season 2, Episode 9".