One of the recommendations in Facebook’s media guide – Global Coronavirus Resource: Connecting People During the COVID-19 Pandemic – was to use Facebook Groups to connect with people. But before I share this quick tutorial on how to set up your own Facebook Group, be sure you know: Why you are creating this Group Who you want to participate What you want them to do when they join the Group How the Group will be managed. MORE

Yesterday, I shared a tutorial on how to create your Facebook Group , and now that it’s all set up, it’s time to invite your members! But first, we have to make sure you actually answered a couple of the questions I asked yesterday. Why you are creating this Group and who will participate? If you don’t have a clear purpose for your Group, it will not succeed even if you get people to join. MORE

I've had some great conversations the past couple weeks with nonprofits about what's happening with them during the pandemic, and what questions they have regarding corporate partnerships. Below are the eleven most common questions - and the resources I've been suggesting again and again! I'm scared. Will everything be alright? It will! This will all end someday. We've been through times of plague before - and ones worse than COVID-19. See my answer to #10. MORE

Things could be opening up soon, but it looks like physical distancing is here to stay. Regardless of where you land on the introvert/extrovert scale, COVID-19 has been a challenge. Without notice, many of us went from working in offices filled with people, restaurants, bars, concerts, sporting events, festivals, group exercising and conferences to THIS?!? The first few weeks of social distancing felt like a special kind of HELL. In case you haven’t guessed, I am a full-blown extrovert. MORE

As far as supporters, nonprofits are experiencing an unprecedented generation span. The sheer number and variety of generous givers is amazing, but only if your nonprofit can access them. While engaging supporters across generations is crucial during even normal operations, it’s especially important during uncertain times. MORE

New Orleans, LA. How are you holding up? Good-ish, I hope! Let’s get to the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week have the M+R Benchmarks Study, resources for #GivingTuesdayNow, tips on going viral, some good news, and more. It’s time for Mixed Links… As mentioned, the 2020 M+R Benchmarks Study has been released. Amid the economic gloom, some hopeful indicators emerge for marketers. MORE

Flickr Creative Commons photo by Steve Bustin. By Peter Panepento. It’s not easy for nonprofits to get news coverage. And that’s especially true during the Covid-19 pandemic. As the news industry has changed, fewer journalists have nonprofits as part of their beat — and during Covid-19, most have been reassigned to cover some aspect of the pandemic. Making matters worse, many are working in newsrooms that are smaller than they were even a month ago, due to layoffs and furloughs. MORE

I’ve seen this question a lot lately – Should my nonprofit start a #GivingTuesdayNow campaign? There is a lot of uncertainty right now, and even more questions: What if we already have a campaign launched? What about fundraising right now – is it ok? What kinds of campaigns are running? How will I be able to reach my donors? . These are important things to consider, and there is no one right answer. MORE

Donor engagement is always important, and it’s especially important right now. Your inclination may be to do less when you actually should be doing more. Donor Communications: Now is the time for MORE communications, not less. I’d put your more formal newsletter on hold right now and send short updates instead. This will help you stay in touch more often. Aim for once a week, if you can, or every other week. MORE