Sat.Apr 06, 2019 - Fri.Apr 12, 2019

How to Amplify Your Nonprofit’s Message

Kivi's Nonprofit Communications Blog

You want others to get the word out about you and your cause. You want them to be talking about you. It’s the start of going viral – the holy grail of marketers everywhere. Everyone wants to know how to make that happen. There are lots of articles out there about upping your chances of being the next big hit on the Internet. You can follow best practices, but it all starts with the quality of your message.

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3 Essential Elements of Nonprofit Storytelling That Persuades

J Campbell Social Marketing

Nonprofits, no matter their size or mission, are working to change hearts and minds around important issues every single day.

How to understand your donor’s consideration process so you generate more major gifts

iMarketSmart

First things first. Too often fundraisers, board members, and nonprofit leaders spend way too much time thinking and talking about their organization’s or their employee’s process for raising major gifts (including legacy gifts).

All the things from AFP ICON 2019

CrowdRise

Oh San Antonio. How we love thee. Your Tex-Mex, your cowboy boots, your conference halls. In short, we had a great time at the show this year. We descended on the AFP ICON 2019 conference equipped with matching tee shirts, a selfie station, and a strong craving for tacos

Mixed Links for Nonprofit Communicators – April 12, 2019

Kivi's Nonprofit Communications Blog

Zambra. Asheville, NC I hope everyone had a great week! Are my fellow Game of Thrones fans ready for the beginning of the end?!? Let’s finish this work week with a little bit less drama and check out the best articles, posts, tips, and more from around the world of marketing and fundraising.

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Email deliverability is more than double opt-in

Fundraising Coach

Nonprofits love sending email. It doesn't take all the printing time of direct mail. And it costs less. But what if your emails aren't getting to your list? In the last few weeks, Google and Yahoo have tweaked their algorithms - the systems they use to determine if your email is wanted or unwanted.

International Government Communication Forum 2019 – Sharjah, UAE

Public Sector Marketing 2.0

A few weeks ago I was invited to speak at the International Government Communication Forum (IGCF) in Sharhaj, UAE, where this year’s theme was “behaviour change” One of the conference highlights for me was participating on a panel with Dr Abdullah Al-Maghlouth , Director- General of the Centre for Government Communication in Saudi Arabia; and Sir Craig Oliver , Director of Politics and Communications for the former UK Prime Minister David Cameron.

UAE 100

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Document, Don’t Create. Does Your Nonprofit Follow This Advice?

Kivi's Nonprofit Communications Blog

Gary Vaynerchuk has lots of great marketing advice, but one of my favorite bits is “ Document, Don’t Create.” ” (Spoiler alert: Go to the end of this post to see how I just did this on Instagram!) Gary says that the hunger to create perfect content cripples you, and yet in order to get the most from social media, you have to share content consistently. Nonprofits understand this struggle more than most, I think.

Newsletter: Help Writing Your Newsletter ??; Patagonia Stops Selling ‘Power Vests’ to Jerks; How to Deal with Unrealistic Expectations

Selfish Giving

Three things this week. First: Please, please head over and take the Selfish Giving / Catalist 2019 Corporate Partnership Professional Compensation Survey. This information doesn't exist ANYWHERE but is much-needed. As one reader wrote last week: "A salary survey, umm, yes please!

Social Media Strategy: Show Up and Hang Out

Kivi's Nonprofit Communications Blog

The conversations around nonprofit social media strategy too often focus on the “media” part: What to post and when. But what about the “social” part? That’s the real magic of social media, and remembering that will serve you well in 2019 and beyond. After all, it’s the reason that people keep using social media, despite all the negativity around it.

How Do You Communicate Between Departments? #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

Nonprofit communicators are in the business of…well, communicating. But sometimes communicating with other staff in your organization can be frustrating. Emails pile up, meetings can be boring or pointless, deadlines are never met, or other departments have no idea what you need.