Sat.Jan 14, 2012 - Fri.Jan 20, 2012

Trending Sources

Decide How You Are Different, Be It, and Forget the Rest

Kivi's Nonprofit Communications Blog

Nancy Schwartz asked, “ What are your dreams for nonprofits ?” Nobody wants to sell a commodity, and nobody wants to be a commodity.

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This is not a pity party. You understand?

Wild Woman Fundraising

Wow, hello hate mail! Actually, more than one person did, and I’m glad about it. I got a reader email saying, “I HATE YOUR PITY PARTY!

Timing for Nonprofit Marketing Impact: Relevance Rules

Getting Attention

Nothing is more important than communicating the right message to a specific target audience at the right place and time! Now everyone can hear you.

Protest Against Censorship

Social Media Bird Brain

The internet has been a 'place' where we have all be free to share our ideas. Some of them haven't been good and there's no doubting that there are some pretty freaky people doing things they shouldn't be doing. SOPA PIPA Congress censorship internet fair use

Too Much to Do? These Two Books Can Help

Kivi's Nonprofit Communications Blog

I recently finished two books that I found helpful, and I think busy nonprofit marketers can learn from them too. Beth Kanter recommended this one.

More Trending

Life Without Facebook ~ A View From Gen Y #1

Diva Marketing Blog

More than 800 million active users has given Facebook the enviable status of the golden child of social networks. With multiple generations sharing photos, updates and videos Facebook might even be considered a the biggest digital family reunion ever! However, as with any 'family' sometimes you need a bit of a break. Some for forever.

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Your Nonprofit is in Trouble. How? Read on.

Wild Woman Fundraising

Yesterday I wrote about inequality being the thing that holds nonprofits back. how we need better wages for every not for profit worker. ” ORLY?

Pin It! Pinterest & Your Small Nonprofit

Social Media Bird Brain

I thought it was time to tell you how much I like Pinterest and why I think it's good for your small nonprofit, but I was late off the mark and more than a few folks beat me to it. Over at Nonprofit Tech 2.0 Then skip over to Frogloop where. SOPA PIPA not-for-profits social media Pinterest nonprofit Small nonprofit

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Happy Friday! Join me for some Mixed Links. Let’s start with some free webinars. nonprofits in 2011 rose 7.5% over 2010. Feb 8: Help!

Feb 26

The Cause Marketing Script

Cause Related Marketing

Current theory from Professor Ronald K. Mitchell at Texas Tech suggests that the people most likely to be a success at entrepreneurship are those who understand that there is an ‘ entrepreneurship script.’ I contend that there is also a script in cause marketing. Disagree? Please comment below. Cause-Related Marketing does a world of good. Mitchel

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Should The Times Be a Truth Vigilante? Should the Pope Be Catholic?

Wild Woman Fundraising

Recently, a New York Times editor Arthur Brisbane wrote , “I’m looking for reader input on whether and when New York Times news reporters should challenge “facts” that are asserted by newsmakers they write about.” ” WHAT IS BEING A JOURNALIST ALL ABOUT? ARE YOU INSANE? WTF New York Times? DO YOU ALL HAVE JOURNALISM DEGREES OR NOT?

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4 marketing facts for 2012

Nonprofit Marketing Blog

ClickZ has some excellent marketing trends to share. Email is still the best way to reach most people, so focus on building your lists in 2012.


Fundraising Coach

[Warning: Rant in progress]. In my book Ask Without Fear! , I encourage fundraisers to PYITS–put yourself in their shoes. This is good. Engage 3.

Three Easy Steps to Cause Marketing Success

Selfish Giving

The first step in cause marketing success is an asset analysis. I talk about it here in this video I sat for at Blogworld late last year.

Website Words to Live By

Fundraising 123

Here are some of the most important takeaways from our Speed Consulting for Nonprofit Websites webinars, featuring Mark Rovner and Alia McKee SeaChange Strategies along with our own Katya Andresen. Don’t leave your common sense at the door ? ?. Don’t make them have to think (the most important rule!). Don’t be boring. . Web Site 101 Quick Tips

Why I believe the art of influence is ethical

Nonprofit Marketing Blog

I had an interesting comment to yesterday’s post. Someone wondered if it was “trickery” to use defaults to influence behavior.

4% Growth In Giving Forecast For 2012

The Agitator

View with a free subscription.). Rather it measures total giving by sector as it occurs monthly. in 2012 compared with 7.5% in 2011. billion – a 7.5%

Using Those Special Months on Your Editorial Calendar

Kivi's Nonprofit Communications Blog

Sherry Kirschenbaum. For more writing inspiration, be sure to sign up for our free monthly Writing Prompts email. December: Spiritual Literacy. Great!

Friday Futures – Nonprofit Marketing Jobs – January 20, 2012

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. LA INC.

The state of social media and what it means to you

Nonprofit Marketing Blog

I’m a big fan of the work done by the Pew Internet & American Life Project. Last week they released the mobile study I covered here.

Text Giving A No-Brainer

The Agitator

That’s one of many bits of insight provided by Pew Research’s latest study of mobile giving , which looked in depth at text giving to the Haiti earthquake disaster in early 2010, and compared that to other (prior and subsequent) mobile and online giving. I would have expected online donations to also be more spontaneous. Well done, Pew!

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MLK and your nonprofit fundraising

Fundraising Coach

In the United States we’re honoring the life of Martin Luther King, Jr. I get so inspired reading his speech. He did the work. He marched.

Save the Internet — Do It Now: It’s Up to Us

Getting Attention

On Jan 24th, Congress will vote to pass internet censorship in the Senate, even though the vast majority of Americans are opposed. Sign this petition.

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12 digital fundraising trends for 2012 #5 Mobile App vs Mobile Web

Giving in a Digital World

This demise being driven by the incredibly rapid adoption of Smartphones – with finger-driven smaller screens on which traditional web browsers typically offer a less than ideal user experience. in 3mths) vs 44.4% (up 2.3% Twitter and Facebook Apps). It may be that you need one, or both, or neither.

Any Color You Want … As Long As It’s Black

The Agitator

Twitterland, the nonprofit newswires, and my email lit up early Tuesday morning with news that Blackbaud, the largest provider of fundraising software to nonprofit organizations, had announced its plans to acquire Convio, one of its largest competitors, for $275 million. The deal is expected to close by the end of March. Stop worrying. Roger. P.P.S.

Cause Marketing the Auto Shows

Cause Related Marketing

It’s prime auto show season right now across the country. The two biggest shows, the Detroit auto show is going on right now, while the Chicago show is coming up in early February. My home state’s much more modest show took place last weekend. (At At left is a Subaru, which offers its own cause marketing effort called Share the Love.)

How to Craft Messages that Connect: Free Webinar 75% Full — Register Today

Getting Attention

Register Now to Learn this Vital Skill - Seats are Almost Gone. How to Stop Striking Flat Notes with Your Target Audiences and. Join the 16% of Nonprofits Whose Messages Resonate and Spur Action. Date: Tuesday, February 7, 2011 Time: 1:00-2:00PM EST/10:00-11:00PM PST. If you can’t make this time, register anyway. Register Now. Register Now.

12 digital fundraising trends for 2012 #4 Microdonations

Giving in a Digital World

Last November marked the first birthday of Pennies , the microdonation scheme run by The Pennies Foundation enabling UK retailers to offer their customers the opportunity to round-up the price of a purchase to the nearest pound as a donation to one of a selection of charities. million donations and £366k by the end of 2011.

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When your audience thinks it’s superhuman

Nonprofit Marketing Blog

One of the biggest barriers to getting people to take a protective action is their own sense of invulnerability. While people may perceive a risk, they don’t think they’ll ever be a victim. They are Superman and Wonder Woman. Others are stupid to text and drive, but they can handle it. Disability insurance? Eh, probably not needed.

The need to fail: Reconsidered

Mission Paradox Blog

It's a trendy thing to talk about failure.    In the arts world we are always discussing the need to take risks, try new things, etc.    Of course you can't discuss those things without considering the flipside, failure.  Lack of execution. Poor planning. That sort of thing. Leadership Management

Network Weaving Personalities

A. Fine Blog

My friend, Lisa Colton , wrote fascinating post on the personality of network weavers. Meyer-Briggs for network weavers, she called it.

12 digital fundraising trends for 2012 #6 Ebooks

Giving in a Digital World

Back in November 2007 when Amazon kick-started the eBook market with the launch of its first generation Kindle , suggestions that they could ever come close to replacing printed books were typically treated with disbelief and distain. Of course, Amazon isn’t the only print or e-bookseller around.

#Communication: SOPA & PIPA Bills Are Dying, But Not Dead

Non Profit Marketing 360

Yesterday, a couple of the most used and best-known websites on the internet willingly shut themselves down: Wikipedia and Reddit. Wikipedia

Kroger’s Giving Hope a Hand Campaign is Gaining Momentum

Cause Related Marketing

Parenthetically, it’s interesting to note that other Dannon brands participate in Labels for Education. The Keebler brand is owned by Kellogg’s.