Sat.Jan 14, 2012 - Fri.Jan 20, 2012

Decide How You Are Different, Be It, and Forget the Rest

Kivi's Nonprofit Communications Blog

Nancy Schwartz asked, “ What are your dreams for nonprofits ?” ” My dream for your nonprofit is that you decide what you are really all about — what makes you different — and that you be that organization, and forget the rest.

Feb 66

Timing for Nonprofit Marketing Impact: Relevance Rules

Getting Attention

Nothing is more important than communicating the right message to a specific target audience at the right place and time! This kind of relevance is vital for connecting with your network and prospects to move your mission forward.

Trending Sources

This is not a pity party. You understand?

Wild Woman Fundraising

Wow, hello hate mail! Because of my posts about being a nonprofit wage slave , and being unable to make rent on a nonprofit “salary” , someone took issue with this. Actually, more than one person did, and I’m glad about it. I got a reader email saying, “I HATE YOUR PITY PARTY!

Protest Against Censorship

Social Media Bird Brain

The internet has been a 'place' where we have all be free to share our ideas. Some of them haven't been good and there's no doubting that there are some pretty freaky people doing things they shouldn't be doing. But making Google, Yahoo, or YouTube and other companies responsible for policing and then deciding FOR us what is fair use and what isn't, won't make the bad people go away. SOPA PIPA Congress censorship internet fair use

Too Much to Do? These Two Books Can Help

Kivi's Nonprofit Communications Blog

I recently finished two books that I found helpful, and I think busy nonprofit marketers can learn from them too. They approach productivity in two very different ways, but there are definitely some common elements too.

More Trending

Pin It! Pinterest & Your Small Nonprofit

Social Media Bird Brain

I thought it was time to tell you how much I like Pinterest and why I think it's good for your small nonprofit, but I was late off the mark and more than a few folks beat me to it. Over at Nonprofit Tech 2.0 there's a great tutorial for how to get your not-for-profit set up on the site as well as a bit about how Pinterest is being used by savvy nonprofits. Then skip over to Frogloop where. SOPA PIPA not-for-profits social media Pinterest nonprofit Small nonprofit

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Happy Friday! Join me for some Mixed Links. Let’s start with some free webinars. Nancy Schwartz is hosting The 4 Keys to Pitch-Perfect Messaging on February 7 at 1:00 p.m. EST. During this webinar, you’ll learn how to create relationships with your supporters through strong messages.

Feb 26

Your Nonprofit is in Trouble. How? Read on.

Wild Woman Fundraising

Yesterday I wrote about inequality being the thing that holds nonprofits back. how we need better wages for every not for profit worker.

Cause Marketing Your Athletic Performance

Cause Related Marketing

In the 1926 World Series Babe Ruth heard about 11-year-old Johnny Sylvester, a New York boy who had been hurt in an accident and was in the hospital desperately ill. The Babe rushed to the hospital to visit Sylvester and promised to hit a home run on his behalf.

Three Easy Steps to Cause Marketing Success

Selfish Giving

The first step in cause marketing success is an asset analysis. I talk about it here in this video I sat for at Blogworld late last year.

Website Words to Live By

Fundraising 123

Here are some of the most important takeaways from our Speed Consulting for Nonprofit Websites webinars, featuring Mark Rovner and Alia McKee SeaChange Strategies along with our own Katya Andresen. Don’t leave your common sense at the door ? ?. Don’t make them have to think (the most important rule!). Interaction with your organization's website should be easy and fulfilling. Visitors don't want to have to stop their search to figure out where to go.

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Should The Times Be a Truth Vigilante? Should the Pope Be Catholic?

Wild Woman Fundraising

Recently, a New York Times editor Arthur Brisbane wrote , “I’m looking for reader input on whether and when New York Times news reporters should challenge “facts” that are asserted by newsmakers they write about.” ” Dear Mr. Brisbane, “I’m looking for reader input on whether you have lost your balls and where they might be found, if so.” ” WHAT IS BEING A JOURNALIST ALL ABOUT? ARE YOU INSANE?

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4% Growth In Giving Forecast For 2012

The Agitator

charitable giving expanded in 2011 at a rate far exceeding economic growth for the year, and continued growth in giving is forecast for 2012 according to a major report just released by The Atlas of Giving. View with a free subscription.).

The Cause Marketing Script

Cause Related Marketing

Current theory from Professor Ronald K. Mitchell at Texas Tech suggests that the people most likely to be a success at entrepreneurship are those who understand that there is an ‘ entrepreneurship script.’ I contend that there is also a script in cause marketing.

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Using Those Special Months on Your Editorial Calendar

Kivi's Nonprofit Communications Blog

Sherry Kirschenbaum. After the 10 Changes to Make in 2012 webinar, I received an email from Sherry Kirschenbaum about how her organization uses an editorial calendar to organize ideas for their newsletter and media pitches.

4 marketing facts for 2012

Nonprofit Marketing Blog

ClickZ has some excellent marketing trends to share. The whole story is here , but if you don’t have time to read it, I offer these highlights: 1. Email is still the best way to reach most people, so focus on building your lists in 2012.

Text Giving A No-Brainer

The Agitator

That’s one of many bits of insight provided by Pew Research’s latest study of mobile giving , which looked in depth at text giving to the Haiti earthquake disaster in early 2010, and compared that to other (prior and subsequent) mobile and online giving. What struck me was that 76% of the Haiti text givers said their text contributions are “usually a spur-of-the-moment decision”, whereas 45% say that about their online contributions.

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Brief rant: YOU ARE NOT YOUR PERFECT DONOR!

Fundraising Coach

[Warning: Rant in progress]. In my book Ask Without Fear! , I encourage fundraisers to PYITS–put yourself in their shoes. Thinking like the donor or prospect can save you lots of embarrassment in the process of asking for money. But never forget: you are not your perfect donor.

Friday Futures – Nonprofit Marketing Jobs – January 20, 2012

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Account Director , Fenton (New York, NY). 2) Assistant Director, Communications and Outreach American Jewish Committee (Milburn, NJ).

Why I believe the art of influence is ethical

Nonprofit Marketing Blog

I had an interesting comment to yesterday’s post. Someone wondered if it was “trickery” to use defaults to influence behavior.

Any Color You Want … As Long As It’s Black

The Agitator

Twitterland, the nonprofit newswires, and my email lit up early Tuesday morning with news that Blackbaud, the largest provider of fundraising software to nonprofit organizations, had announced its plans to acquire Convio, one of its largest competitors, for $275 million. The deal is expected to close by the end of March. The purchase of Convio is the most recent acquisition Blackbaud has made to expand and solidify its position at the top of the nonprofit software and CRM market.

12 digital fundraising trends for 2012 #5 Mobile App vs Mobile Web

Giving in a Digital World

It was back in September 2010 that Wired featured the cover story ‘The Web is Dead – long live the Internet’ , explaining that the traditional means of engaging with data on the Internet by browsing pages on the World Wide Web was fizzling-out as we increasingly turned to Apps to make the connections and access the information we want.

Save the Internet — Do It Now: It’s Up to Us

Getting Attention

On Jan 24th, Congress will vote to pass internet censorship in the Senate, even though the vast majority of Americans are opposed. We need to kill the bill – PIPA in the Senate and SOPA in the House – to protect our rights to free speech, privacy, and prosperity.

Jan 11

The state of social media and what it means to you

Nonprofit Marketing Blog

I’m a big fan of the work done by the Pew Internet & American Life Project. Last week they released the mobile study I covered here. Last month, Mary Madden at Pew shared some fascinating data on social media. She agreed to my posting her deck here for your benefit.

MLK and your nonprofit fundraising

Fundraising Coach

In the United States we’re honoring the life of Martin Luther King, Jr. I’m sure many people will be posting about the “I have a dream” speech. I get so inspired reading his speech. We in the nonprofit world sure know about dreams!

12 digital fundraising trends for 2012 #4 Microdonations

Giving in a Digital World

Last November marked the first birthday of Pennies , the microdonation scheme run by The Pennies Foundation enabling UK retailers to offer their customers the opportunity to round-up the price of a purchase to the nearest pound as a donation to one of a selection of charities. The date was marked with the news that Pennies had raised just over £250k in its first 12 months, through one million ’round-to-the-pound’ donations.

How to Craft Messages that Connect: Free Webinar 75% Full — Register Today

Getting Attention

Register Now to Learn this Vital Skill - Seats are Almost Gone. How to Stop Striking Flat Notes with Your Target Audiences and. Join the 16% of Nonprofits Whose Messages Resonate and Spur Action. Date: Tuesday, February 7, 2011 Time: 1:00-2:00PM EST/10:00-11:00PM PST. If you can’t make this time, register anyway. All registrants receive the video recording. Register Now. You’ve got to connect with your target audience to spur them to action…to give, to sign, to volunteer.

Cause Marketing the Auto Shows

Cause Related Marketing

It’s prime auto show season right now across the country. The two biggest shows, the Detroit auto show is going on right now, while the Chicago show is coming up in early February. My home state’s much more modest show took place last weekend. (At At left is a Subaru, which offers its own cause marketing effort called Share the Love.) All of which begs the question, how might auto shows utilize cause marketing in their promotional mix?

The need to fail: Reconsidered

Mission Paradox Blog

It's a trendy thing to talk about failure.    In the arts world we are always discussing the need to take risks, try new things, etc.    Of course you can't discuss those things without considering the flipside, failure.    But I worry that this "need" to fail can easily become an excuse for a lot of really unhelpful behaviors: Sloppiness. Lack of execution. Poor planning. That sort of thing.

12 digital fundraising trends for 2012 #6 Ebooks

Giving in a Digital World

Back in November 2007 when Amazon kick-started the eBook market with the launch of its first generation Kindle , suggestions that they could ever come close to replacing printed books were typically treated with disbelief and distain. However, the chart above, presented by Amazon’s CEO last September, tells a pretty clear story about the growth of eBooks since then.

When your audience thinks it’s superhuman

Nonprofit Marketing Blog

One of the biggest barriers to getting people to take a protective action is their own sense of invulnerability. While people may perceive a risk, they don’t think they’ll ever be a victim. They are Superman and Wonder Woman. Others are stupid to text and drive, but they can handle it. Disability insurance? Eh, probably not needed. Bicycle helmets? Important for everyone else!

Network Weaving Personalities

A. Fine Blog

My friend, Lisa Colton , wrote fascinating post on the personality of network weavers. Meyer-Briggs for network weavers, she called it.

#Communication: SOPA & PIPA Bills Are Dying, But Not Dead

Non Profit Marketing 360

Yesterday, a couple of the most used and best-known websites on the internet willingly shut themselves down: Wikipedia and Reddit. Google, you likely noticed, ‘redacted’ its daily Google Doodle.

It’s Time to Pick High-Hanging Fruit!

NonProfit Branding

The best response to an uncertain economy? Focus on high-hanging fruit. Major Gift activity once terrified me. I dug in my heels. Resisted participating in this aspect of my professional responsibility. Made up excuses. Refused to grow. Whined a lot. … Continue reading → CONTEXT: Tricks, Tips & Taboos PUBLIC RADIO: Marketing & Fundraising