Sat.Apr 01, 2017 - Fri.Apr 07, 2017

Need a Good Day? Focus on Your Little Wins

Kivi's Nonprofit Communications Blog

According to research by Teresa Amabile from the Harvard Business School, your best work days likely include making progress – even if it is just a small win — on work you consider meaningful or important.

Deliver this Budget to Drive Marketing Impact: Comms Plan Pt1

Getting Attention

The hands-down, most hated and most frequently-avoided marketing task is budgeting. You all tell me that! Now’s to get past this bias and take the time to absorb this four-part series on budgeting guidelines.

Trending Sources

Science Communication and Social Marketing

Social Marketing and Social Change

Applying marketing to improve communications about social issues is an important part of social marketing for me.

Do you know the names of your donor’s influencers?

iMarketSmart

Life stories are like fingerprints. No two are alike and everyone has them. All of our life stories are filled with challenges that must be overcome, successes and failures, good times and heartaches, help we received from others and times we provided assistance. When people think about giving, they often start by visualizing their own autobiography. They think about their life and they search their memory for a connection between your cause and their past experiences and feelings.

5 Strategies to Build Better Relationships with Your Mobile Donors

Kivi's Nonprofit Communications Blog

John Killoran. John Killoran, CEO of @Pay , guest posts for us today on making sure you have a plan to cultivate relationships with your mobile donors. Kristina. Guest Post by John Killoran.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Everyone ready to end this week with some Mixed Links? Here’s what I have picked out for you this week… Need help getting started with email campaigns? Take a look at Email Marketing Best Practices: How to Create a Campaign from Scratch.

Link 29

7 Questions on Marketing Automation for Nonprofits

EveryAction

This post was originally featured on The Campaign Workshop blog and has been reposted with permission. I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits.

Tiny Clues Build Trust

The Agitator

Nothing is more essential to donor commitment and retention than trust. Let’s posit that a donation is a (at least implied) ‘compact’ with a donor that your nonprofit is going to wisely use that person’s contribution to further his or her charitable aspiration or goal.

Why you don’t need to update your planned giving web pages as much as you might think

iMarketSmart

A longstanding misconception has been spread around for too long. Your planned giving web pages don’t need to be updated “with the latest tax laws.” Here’s our take on the subject: 1. Microsites are not websites. Planned giving pages sold by outside vendors are microsites while your organization’s main online presence is a website. Microsites should generate leads (using landing pages), cultivate leads and engage supporters.

Interview with Peter Drury

Wild Woman Fundraising

Today I have the privilege of interviewing Peter Drury, who is the Director of Corporate & Foundation Relations, for Seattle Children’s and Adjunct Professor at Seattle University (Master of Nonprofit Leadership Program).

Time to Integrate and Optimize Your E-Newsletters and Social Media

Kivi's Nonprofit Communications Blog

How do you regularly update your community? Email and social, right? But if your email and social media strategies aren’t in sync, you are missing out on important connections! It’s time to integrate your strategies and bring it all together.

Herbicide For Donors

The Agitator

The gardening catalogs, those heralds of Spring, are piling up on my desk. I’m way behind in ordering. Part of the reason the delay is that for many organizations where I volunteer, it’s budget time.

How to make your fundraising team a success

Wild Woman Fundraising

After you’ve gotten a fundraising job , and moved on up, gotten that raise and done some work life balance , HOW DO YOU BECOME A GOOD MANAGER? That’s what this roundup is all about.

What’s Going on in April

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Apr 4: Writing a Direct Mail Appeal Letter In-House, Part 2 with Tom Ahern. Part 1 took place earlier today, but you will get the recording when you register.)

Even if You Fundraise “Perfectly”, Not Knowing This Could Leave You Unemployed

Wild Woman Fundraising

Even if you fundraise perfectly, not knowing this could leave you unemployed in one year. Don’t believe me? It happened to me. More than once actually. I raised more than were ever raised before with events, appeal letters, grants, and more, and my bosses still fired me. What was I MISSING? . One little word. It damaged my nonprofit fundraising career, and I had NO IDEA. I had a stellar nonprofit fundraising record, and I thought I was safe. But just doing my job wasn’t enough.

Just A Trump Bump?

The Agitator

I was browsing the latest update on online fundraising trends from Network for Good (via dashboard courtesy of the Chronicle of Philanthropy), which indicates a 21% increase in amount donated online in March 2017 over Mar 2016. Online gifts were up 23.9% and the number of donors was up 22.4%. Not surprisingly, December was the best month and New Year’s Eve was the best day, capturing $13.3

My Shiny New Gadget

The Agitator

I’m a bit reluctant as I begin to write this post. It’s about neuroscience insights into effective advertising … based on research in India! How far could that exotica (erotica?) be from our present pre-occupation with the hard core survival issues of fundraising, like donor retention and measuring lifetime value?

Floss Your Donors

The Agitator

I read Tom’s My Shiny New Gadget while sitting in the dentist’s waiting room. On the one hand he chronicles the rapidly increasing numbers of new nonprofits who are likely to need all the fundamental advice they can get. On the other hand Tom admits he’s bored with basics. Instead he’s intrigued with the findings of neuroscience and how they might be applied to the fundraising trade. I finished Tom’s post and glanced around the waiting room.