Sat.Feb 25, 2012 - Fri.Mar 02, 2012

The Nonprofit Marketing Wisdom Guide

Kivi's Nonprofit Communications Blog

Nancy Schwartz is celebrating a birthday today, but she’s giving out the goodies! Being a nonprofit marketer can be an overwhelming experience.

Guide 70

Build a Compelling Tagline & Your Messaging Skills: Register Now—Starts March 6

Getting Attention

I’m so sorry! I forgot to tell you that I’m guiding a limited number of organizations to strengthen their messaging this spring. And there are just a few seats left for the next Message Focus Project , starting March 6. Learn more here.

March 56

Trending Sources

Pam Slim Says: What is Your ROOT?

Wild Woman Fundraising

Root by Flutterby on Flickr. Pam Slim, author of Escape from Cubicle Nation, articulates what Your ROOT is in this blog post.

Dwell 39

The Vice Presidential Candidate Re-Branded The President With A Lie.

NonProfit Branding

The Vice Presidential candidate lied about the sitting president. He branded the president with a false image. The new brand lasted for 73 years. Any lesson here for nonprofits? You bet there are! Lessons for voters, too….) We present four … Continue reading → PROTECTION: Guarding & Repairing Brands Uncategorized

Brand 26

Jokin’ ‘Bout Jargon: The Lighter Side of Nonprofit Marketing

Kivi's Nonprofit Communications Blog

With great pleasure, I present another guest post today, this time from Claire Meyerhoff. It’s been faaaarrrrr tooooo loooong since Claire wrote for us! Enjoy! Guest Post by Claire Meyerhoff. Claire Meyerhoff. At NonprofitMarketingGuide.com, we kid about jargon all the time.

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More Trending

Privacy Without Pain: A Primer for Nonprofits

Kivi's Nonprofit Communications Blog

David Schulz. Yesterday, David Schulz warned us about the need to protect the private information of our participants and supporters. Today David explains the 8 basic principals involved in protecting the information you store so you don’t become the kind of example he shared yesterday.

Visual Storytelling: Powerful Connections for Your Nonprofit

Getting Attention

Video, infographics, still photography, and even a t-shirt or cap featuring your call to action are all examples of visual media nonprofits are using to tell stories in powerful ways! When executed well, they cut through the clutter and leave a mental image that resonates and is remembered.

Nonprofit Blog Carnival – Self-care for nonprofit staff and fundraisers

Fundraising Coach

Nonprofit’s can be incredibly crushing places to work. We give all we have because we believe in our cause. Our passion is admirable but leads to bad choices about our own lives. I’d argue this is especially true for fundraisers. People don’t really get what we do.

Five ways to get people to act now

Nonprofit Marketing Blog

My mentor, Bill Novelli, once said to me, “If we’re simply in the business of ‘building awareness,’ we might as well be shoveling pamphlets out of airplanes.” The point is, nonprofit marketing (and fundraising) is about motivating people to do something - not just think something. Channel attention into action if you want to change the world. So how do you get people to act? You want to speak to their values and connect to them emotionally, obviously. But it also helps to have a sense of urgency.

How Well Are You Protecting Your Supporters’ and Participants’ Privacy?

Kivi's Nonprofit Communications Blog

David Schulz. What measures does your nonprofit take to ensure your supporters’ and participants’ private information is safe? How often do you discuss the issue of privacy in relation to both your clients and your supporters?

Is ‘Hovering’ the Future of Online Cause Marketing?

Selfish Giving

Swoop is a new online content service that expands the potential for web pages to deliver deeper engagement with users. When you hover over keywords or icons additional content is revealed without ever leaving the page.

Website Design: What’s In, What’s Out

Non Profit Marketing 360

Branded Out Loud, a blog about communications design, offers its list of what’s cool and what’s yesterday’s news on nonprofit websites, with plenty of visuals to make the point. What’s in? Simple and clean design, infographics, directing viewers where to go, and more.

News 11

8 ways to become the most enchanting cause on the block

Nonprofit Marketing Blog

Today my wonderful Network for Good colleague Kate Olsen guest posts. She blogs at Companies for Good , where she posts thoughtful reflections on cause marketing. When was the last time you were enchanted as a customer? As an employee? As a donor?

Saying Thanks In The Digital World

Diva Marketing Blog

Show of hands please. When you were a kid, did your folks make you send thank yous after receiving gifts? My hand is raised. Not a phone call. Oh no that would just not do! It was expected that I send a note. Some of you may remember those.

CauseTalk Radio Ep03: Online Cause Marketing, The Lorax, More on Pinterest

Selfish Giving

In this episode of CauseTalk Radio , Megan and I talk (online) platforms, Pinterest (again) and (motion) pictures. I’m bullish on Boston’s online content service Swoop and explain how it might be used for cause marketing.

#INTERVIEW: Sherry Truhlar, President of Red Apple Auctions, Conducts Benefit Auctions for Nonprofit Organizations

Non Profit Marketing 360

Sherry Truhlar, President of Red Apple Auctions , conducts benefit auctions for nonprofit organizations throughout the U.S. She founded the company after more than a decade in corporate sales, marketing and event management.

Picture this: Your brilliance here

Nonprofit Marketing Blog

For the month of March, I’m hosting the nonprofit blog carnival. What that means is not cotton candy (sorry) but rather a mix of contributions from bloggers and readers on a shared theme, right here on my blog, on March 29.

Jan 20

Lessons for Your Board from Linchpin’s Lizard Brain

Wild Woman Fundraising

Do you sit on a nonprofit board? Even if you don’t, do you know a nonprofit board? Does your board suffer from one of these lizard brain reactions? Don’t ship on time. Late is the first step to never. Procrastinate, cling that you need to be perfect. Ship early, sending out defective ideas, hoping they will be rejected. Suffer anxiety about what to wear to an event. Make excuses involving lack of money. Do excessive networking with the goal of having everyone like you and support you.

Good Leadership is Good Marketing

Marketing for Nonprofits

I've been doing TONS of reading over the past six months on Leaders and Leadership - how to be one, what to do, what to avoid, how to improve, etc. All this reading has me thinking that good leadership - while it is a unique discipline in its own right - is not much different from good marketing. Let me explain. Plain and simple the goal of leadership is to INFLUENCE others to action. It doesn't matter what that action is.

Creating a Better World Through Marketing: The World Marketing Summit

Social Marketing and Social Change

Today I was among several thousand participants in Dhaka, Bangladesh for the first event of its kind. The World Marketing Summit brings together global leaders in marketing to discuss how marketing philosophies, approaches and insights can help discover innovative solutions to global challenges. The summit is an initiative of the marketing guru (yes, that’s how they refer to him) Phillip Kotler with the full support of the Bangladesh government.

Finnish alpha males go Esther Williams for breast cancer

Nonprofit Marketing Blog

Wow, I never thought I’d get to write a headline like that. Via the great Oscio blog, here’s an inspiring story about getting Finnish men behind the breast cancer cause. Roosa nauha 2011 case study from McCann Worldgroup Helsinki on Vimeo. (If

TV 16

March Madness Cause Marketing

Cause Related Marketing

It’s conference tournament time in college basketball in the lead-up to March Madness, the best sporting event in America other than the Super Bowl. Soon the NCAA Tournament seedings will be announced and brackets will start rolling off of office printers nationwide.

March 11

Does QR = Quick Response or Quite Ridiculous?

Giving in a Digital World

I first posted about the potential for QR Codes to be used by fundraisers back in early 2008 and, while it’s been some time coming, it’s been interesting to see how their use has started to take-off over the last year or so. However, as explained by Scott Stratten in the fun video clip above, right now QR Codes seem to be coming-out like a rash in a range of places where they make very little if any sense.

Club 10

Spiking The Punch Bowl, Part 1: What Clients Think About Consultants

The Agitator

At the end of this week the DMA’s 2012 Nonprofit Washington Conference will get underway.

Is Admin an Art

Mission Paradox Blog

Yesterday I noticed an interesting question from American Theatre Magazine : Is administration an art? I'm an administrator so, I will speak for myself.  60% of what I do, as a director of marketing for a fairly large theatre, isn't art.   It's sending emails, it's reading emails, it's having meetings, it's making sure that all of the tiny logistical things involved with marketing a play happen. But let's be honest, anybody could do those things.

Let's Bridge The Gaps Between Sponsors and Causes

Cause Related Marketing

Pictured at left is a 2007 circular for Designerchecks.com from the Alden Keene Cause Marketing Database.

Nonprofit Self Evaluation Leads To Efficient, Economically Trim, Effective, Increased, and Successful Fundraising & More

Seeking Grant Money Today

Save Your Nonprofit Money, Raise More Money, and Succeed - Yes, Now How Any Nonprofit Can Raise More Support, Acquire the Best Talent, Strive, and Grow. How Nonprofits Will Save More and Raise More: Or, How To Conduct Donor and Donations Analysis How Proof of Concept Can Improve Fundraising for a New Program and What Proof of Concept Is Why It Matters What the Public Thinks of a Nonprofit & How To Check. best practices upping the success rate how to fundraising

Spiking The Punch Bowl, Part 3: He Said, She Said

The Agitator

We’ve already received heaps of response to our Punch Bowl Survey on clients’ and consultants’ perceptions of each other. Timed to coincide with the DMA’s 2012 Nonprofit Washington Conference , where all will make nice to one another. We won’t report the stats until Friday. But as is often the case with surveys, the ‘open-ended’ comments say a lot! Here’s a taste … He said: “They do not offer to waive their fee when they are wrong.”

Throw Away the Beggar’s Cup

Non Profit Marketing 360

Image via Wikipedia. One factor separates successful nonprofits from their struggling peers. The winners have freed themselves from the mindset that dominates nonprofit culture: the Cult of Scarcity.

Banking on Cause Marketing

Cause Related Marketing

Open an account with ableBanking and the Internet-based bank will make a $25 donation to the cause of your choice. More, albeit still undefined, donations are promised in time.

China 11

Friday Futures – Nonprofit Marketing Jobs – March 2, 2012

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Assistant Development Director. Alzheimer’s Day Services of Memphis, Inc. Memphis, TN). 2) Assistant Director, Communications and Outreach.

Spiking The Punch Bowl, Part 2: What Consultants Think Of Clients

The Agitator

Yesterday, on behalf of all the client-side readers who have groused to The Agitator, Roger had a go at fundraising consultants. Today I’ll attempt to balance the scales by extracting the kernels of ‘abuse’ we typically hear from consultants about clients.

#HOWTO: Get Your Nonprofit’s Tumblr Blog Up, Published, & Read

Non Profit Marketing 360

Signing up for Tumblr takes seconds and is free, so there’s no economic reason your nonprofit might resist learning the platform.

50 Cent, Cause Marketer

Cause Related Marketing

Curtis Jackson, aka 50 Cent visited the horn of Africa in September 2012 hosted by the United Nations and committed to provide 1 billion meals to the World Food Programme over the next five years, funded in part by several cause marketing efforts.