Sat.Jul 08, 2017 - Fri.Jul 14, 2017

Almost four years ago I declared: “The Fundraising Pyramid Is DEAD!”

iMarketSmart

Is the fundraising donor pyramid dead? Recently I was reminded of a blog post I wrote four years ago that got a lot of attention. Some of the reactions were not so kind.

It Pays to Pay Attention to What You’re Sending

Kivi's Nonprofit Communications Blog

Monica Turner. Today, Monica Turner reminds us if you run annual appeals (like the Mother’s Day appeal Monica discusses today), don’t just send the same thing year after year. Kristina. Guest Post by Monica Turner.

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Trending Sources

5 Ways to Use Facebook Live In Your Next Fundraising Campaign

J Campbell Social Marketing

If you missed this live mini-training about using Facebook Live, you can catch the replay on my Facebook Page ! Here are the slides, where I dive into 5 specific ways that your nonprofit can use Facebook Live in your next fundraising campaign.

Dear Donor: You Suck

The Agitator

Sometimes the behavior of folks who call themselves ‘fundraisers’ leaves me speechless. For this example, I’ll let Adrian Salmon ‘s first-hand report speak for all the real fundraisers who care about donors.

Do major gift and planned gift staff need “sales managers”?

iMarketSmart

Sales managers? But we don’t sell anything! Actually, you do! You’re selling value. Any exchange of money occurs because a person sees value in giving away their hard-earned cash. The private sector usually has sales managers for their teams. The nonprofit sector usually doesn’t. Instead, they have Directors or CDO’s. But too many of them don’t know how to manage lead generation, cultivation, and tactical “closing” teams.

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More Trending

Value

iMarketSmart

Too many nonprofits fail to inspire people to give because they don’t understand value. An exchange of money from supporters to nonprofits only occurs when a clear value proposition is presented helping them justify the expense. People will pay to feel good.

3 Truths And 1 Lie About Online And Offline Donors

The Agitator

Do you really understand the difference between online and offline donors? I sure hope so because there are lots of myths and tribal misinformation floating around out there.

When Sponsor Promotion Consumes Your Communications Channels

Kivi's Nonprofit Communications Blog

Here’s a conundrum that’s come up in multiple conversations lately. I’d love to hear your perspective and advice, so please share what you think in the comments below (click to the blog if you are reading this via email).

Sometimes, I Hate Being a Fundraiser.

Wild Woman Fundraising

I don’t like to say it, but it’s true. Work Your Proper Hours! I hate the way fundraisers are underpaid and under-appreciated. Here’s a way to get paid more ). I hate the revolving door where fundraisers stay 12-18 months tops.

7 Core Principles of Engagement Fundraising – Episode 1

iMarketSmart

Learn about the 7 core principles that make up engagement fundraising. Learn more at [link]. The post 7 Core Principles of Engagement Fundraising – Episode 1 appeared first on MarketSmart, LLC |. Podcast

Can You ‘Hatch’ A Multi-Channel Donor?

The Agitator

I hope you read Roger’s post Monday — 3 Truths And 1 Lie — comparing online and offline donors, and discussing some of the myths involved. And further, I hope you read the analysis by Steve MacLaughlin on which Roger relied. What their analysis confirms is that multi-channel donors — those giving both online and offline — are the most valuable donors of all. Which raises a sort of chicken or egg question — can a multi-channel donor be ‘hatched’?!

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

I hope everyone had a good week! Join me for some Mixed Links… Jane Burnett shares 12 Ridiculous Phrases Smart People Avoid at Work. And you should also Stop Making These 12 Word Choice Errors Once and for All. Vanessa Porter gives you these 4 Steps to Create Awesome Interactive Content.

Connect Supporters with Local Elected Officials using Local Advocacy

EveryAction

Change doesn’t just happen in Washington, DC. Across the country, state and local governments make meaningful policy decisions that affect nearly every issue - from preventing gun violence, to protecting the environment, or safeguarding LGBTQ rights. That’s why we expanded EveryAction’s industry-leading advocacy tools to include Local Advocacy. EveryAction clients have already used advocacy forms to send hundreds of thousands of messages to federal elected officials.

Citizen Disengagement

A. Fine Blog

Governments have lots of choices about when and how to engage with the public. They can open the doors wide and be in conversations with citizens about what they do and why, or they can keep the doors tightly shut and engage only when absolutely necessary.

Rejoice In The ‘Trump Bump’, BUT Prepare Now For The ‘Trump Slump’

The Agitator

The election of Donald Trump has served as a booster rocket for giving to groups on both the left and right. Same with the intent to continue giving which is at record levels — also on both sides of the ideological spectrum — according to this report in Fast Company. Right now — not six months from now — is the time to take action regarding these new Trump donors. And the action you take should not necessarily be the same action you routinely take with new donors.

Take Your Online Marketing and Fundraising to the Next Level with Google Analytics

Kivi's Nonprofit Communications Blog

Do you know how well your social media campaigns are really doing? Do you know why visitors to your website donate? Or where they even came from? You really should, but may not know how. The answer is Google Analytics.

What Do You Do All Day?

Kivi's Nonprofit Communications Blog

Do your family and friends ever ask that question? Well, now you can tell them (and all of our readers) what you do during a typical day in your life at work! Yep, it’s once again time for me to ask you to share your Day in the Life of a Nonprofit Communicator.

Making Giving A Habit, Like Toothbrushing

The Agitator

I was ‘captured’ by this article title from Classy — How to Make the Donation Process a Habit. In Classy’s view, like that of many fundraisers and their consultants, it all boils down to how the donor experiences giving to your organization. The Classy article talks about three generic building blocks of habitual behavior — a recurring familiar cue that triggers the action, the routine that follows (ie.,