Sat.Mar 25, 2017 - Fri.Mar 31, 2017

Breaking Down Silos: Integrating Marketing and Fundraising Departments #17NTCteam

Kivi's Nonprofit Communications Blog

Kivi was part of a fantastic session at last week’s Nonprofit Technology Conference called Breaking Down Silos: Integrating Marketing and Fundraising Departments. Kivi, along with Big Duck CEO Sarah Durham, led a panel that consisted of Hannah B.

Here’s why you should remove the word "bequest" from your vocabulary


The word bequest sucks when it comes to generating planned gift revenue. Stop using it.

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Recap of #17NTC – Digital storytelling, donor retention, creating digital content that wows

J Campbell Social Marketing

On a cold, rainy March day in Boston I set off to meet other nonprofit technology professionals at the 17 th annual NTEN Nonprofit Technology Conference in Washington, DC. When people ask me “How was the conference?”

Why some people rise in fundraising

Wild Woman Fundraising

Check out the first post in this series, all about how to get that fundraising job ! And if you’d like to learn even more about moving on up in fundraising, then join us at the Fundraising Career Conference, April 17, 19 and 21st, 2017. Learn more here. Getting a raise & moving on up.

5 Things Reporters Really Want From PR Specialists

Kivi's Nonprofit Communications Blog

Don’t frustrate the reporters you’re trying to reach. When you open your e-mail box, which messages are you most likely to open: generic messages from unknown senders or personal notes sent by someone you know? The answer to this question is obvious, right?

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Celebrate with Kivi by Saving $200

Kivi's Nonprofit Communications Blog

It’s Kivi’s birthday tomorrow and to help her celebrate, we are inviting you to join our amazing All-Access Pass Holder community (and save $200). Today and tomorrow, you can save $200 off our Annual All-Access Training Pass.

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How to discover planned gifts using interns because you can’t afford a telemarketing firm


Make sure the intern cares about your mission. Have the intern view videos, read reports and talk to program staff (and beneficiaries) so they are familiar with stories about the impact your organization delivers. Pull a list of longtime loyal donors (over 60 is preferable). Write a letter to the donors but have the intern personalize and duplicate it, hand address envelopes, and mail them to donors letting them know the intern will be calling the following week. Thanks for _.

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Donor Retention: Good News And Poor Excuses

The Agitator

At last! I’m pleased to report that there seems to be some evidence that more and more fundraisers are paying attention to the issue of donor retention.

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Who else wants a higher salary?

Wild Woman Fundraising

Are you tired of being broke at the end of the month? Would you like to have some savings and even put some money away for retirement? Maybe like Destiny’s child, you are asking your job, “Can you pay my bills? Can you pay my telephone bills? If so maybe we can chill-.

Your Email Marketing and E-News Questions…Answered! [FREE WEBINAR]

Kivi's Nonprofit Communications Blog

You have questions about how to use email to engage your supporters. Kivi has answers. During our FREE WEBINAR next week, Kivi will answer: 30 Email Marketing Questions in 30 Minutes. Wednesday, April 5, 2017. 1:00 p.m. ET (10:00 a.m. Pacific).

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Your Audience Isn’t Everyone

Ann Green

The board chair at a place where I used to work would often say, “We need more people to know about us.” Does that sound familiar? It’s tempting to cast a wide net so as many people as possible can find out about your organization, but that’s not a good strategy.

How to Memorize Your One Minute Message

Mission Minded

You’ve spent a lot of time devising the perfect elevator pitch, or One Minute Message, for your organization. But now what? Don’t leave your One Minute Message stranded on your computer! Now’s the time to get practicing and take it out on the town.

If You Must Deal With The Boss And Board

The Agitator

I guess I just started out in a grumpy mood this week, on Monday implying that for most fundraisers, hanging on to their donors was too demanding, beyond their ability.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Drinks in DC for #17NTC with Amy Albrecht, Angela Crist, and Maggie Siemer. Happy Friday AND “Happy Birthday” to my sister and business partner, Kivi! We’re celebrating her birthday with a special offer – save $200 on our All-Access Training Pass.

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Ep208: Amway's Nutrilite 'Power of 5' is Fighting Malnutrition Around the World

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Jeff Terry , Global Head of Corporate Social Responsibility, Amway Corporation , about Power of 5.

Back To Basics: Lifetime Value (LTV)

The Agitator

Tom’s rant, A Man of Infinite Patience in a World of Imposters , triggered helpful comments from fellow Agitators on what can be done to help organizations better focus on understanding and measuring retention rates and other key metrics.

A Man Of Infinite Patience In A World Of Imposters

The Agitator

Roger surprised and impressed me yesterday with the incredible display of patience and tolerance displayed in his post, Donor Retention: Good News And Poor Excuses. The ‘good news’ in his post was that, according a Boomerang survey of 775 nonprofits, 67% are tracking their donor retention rate, as compared to 55% in 2014. That improvement moved Roger to write: “At last!

Breaking Down the Latest Cause Marketing Research [Infographic]

Selfish Giving

Marketing research firm Toluna is out with new research on what consumers really think about cause marketing - which they nicely summarized in an infographic in Adweek. The research confirmed a lot of what I already thought was true about cause marketing, although one data point surprised me. I'm also becoming more skeptical of generational data. Are the boundaries between Baby Boomers, Gen X and Millennials really as pronounced as researchers thing they are?

Worst Fundraising Mistake?

The Agitator

Last week, Jeff Brooks, no fundraising slouch, asserted that the “worst mistake you can make” in fundraising is “confusing yourself with your donors” Argues Jeff in this post : “Remember that your donor is different from you. She knows less (or rather, she knows different things). She’s probably quite a bit older than you. She’s paying less attention than you are. When you ignore those differences, you will miss the mark.”