Sat.Jul 23, 2011 - Fri.Jul 29, 2011

Cause Marketing With Sex Appeal

Cause Related Marketing

Actress, supermodel, TV producer, philanthropist, and mother of four Heidi Klum wants you to buy the hoodie off her back to benefit StandUp2Cancer, the telethon and charity. The hooded sweatshirt retails on the STU2C website for $46.99 and features versions of its logo on front and back.

Send Me Your Kooky, Quirky, and Off-Beat Ideas

Kivi's Nonprofit Communications Blog

One of my favorite lessons to come out of the Direct Mail for Small Nonprofits e-clinic last week was when Tom Ahern passed on this Hemingway line and applied it to nonprofit direct mail: Write Drunk. Edit Sober.

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Trending Sources

9 Ways that Charities Get Grey-Sky Thinking

Wild Woman Fundraising

Picture from Elsie Esq from Flickr Creative Commons. So Blue-Sky thinking is being overly optimistic. Grey sky thinking is rather less so. Nonprofits seem to sit on their own hands rather than take a risk with anything having to do with spending money. How do Charities engage in grey-sky thinking?

Foursquare, Cause Marketing Find Home with Housing Charity

Selfish Giving

I love this cause marketing promotion from a UK housing charity that brings together eight Edinburgh thrift shops with the leading location-based service, Foursquare. It capitalizes on a physical location.

Pioneers Needed.

Cause Related Marketing

Today my adopted state of Utah celebrates Pioneer Day. It’s a founder’s day that commemorates the day an initial band of 151 settlers from the east landed in the Valley of the Great Salt Lake. It’s a state holiday that we celebrate like a second ‘Fourth of July’ with pancake breakfasts, parades, BBQs, and fireworks after dark.

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More Trending

Google+ 1 Month Later: 3 Reasons I’m Impressed

Fundraising Coach

I joined Google+ exactly one month ago. I started out with my curiosity piqued and then I got a vision for how nonprofits could benefit from Google+. I was even interviewed about Google+ last week. Here are three reasons I’m impressed with Google+.

The Price is Right! Brought to you by Business Intelligence

JCA Insights

Today: a brief synopsis of airline flights, breakfast cereals, scalpers, non-profits, and how business intelligence is, of course, the answer. Pricing. We are confronted with pricing all the time — making a series of value judgments on the relative worth of the item or service in question. Twenty times a day or more, our brain decides “that is a fair price for a TV” or “that’s pretty expensive for a bagel” or “gee, what a deal on a lawnmower!” .

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Why spend the money?

Get Fully Funded

If you are a nonprofit director, you know that the budget line item for training and development is often the first one to go when things get tight. But this is SO short-sighted! Too often, visionless Boards start cutting things out instead of ramping up the fundraising (but that’s a topic for another day!). Whether it’s a book, a workshop, or a coach, investing in yourself has a tremendous impact on your nonprofit organization, its mission, and the people who benefit.

A List of Soft Touches

A Small Change

My last post featured the importance of soft touches over the course of a year in building a relationship with your donors. Here are a few examples of the kinds of touch points that you can use as a great way to build relationships. Send a card on your donor’s birthday and have everyone in the development and executive office sign it. Make a thank you phone call within a couple of days of receiving their gift. Send an update on what your organization has done the year before.

The Folk Dance of Nonprofit Organizational Development

Fundraising Coach

I am honored to be part of the 501 Mission Place team. 501 Mission Place provides nonprofit leaders a place to “let their hair down.&# That might be asking for help with their board, or figuring out HR, or strategizing fundraising.

Roll out some testing to liven up those Summer months


We run a lot of multivariate tests on donation landing pages throughout the year. Frankly, I’m always urging our clients to run even more—since the more things they test, the more they learn (and the more money they raise!).

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Cool Cause Marketing Campaign. But Where's the MacGuffin?

Cause Related Marketing

Right now Clif Bar invites you to give up your car for your daily commute and ride a bike instead in a promotion called the 2Mile Challenge.

Get a REAL Marketing Plan – Early Bird Rate Ends Friday

Kivi's Nonprofit Communications Blog

When I offer my “Quick and Dirty&# marketing plan workshop, I’m always saying things like, “But when you do your REAL plan, you’ll also do this and this. “ I know most of you don’t have time for more than the quick-and-dirty approach.

5 Facts: What Constituents Want From Your Nonprofit Website

Marketing for Nonprofits

Watch this video from Firespring and then download the report for FREE ! Cheers! jocelyn. websites Firespring

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A call for the open-hearted: Join Generosity Day

Nonprofit Marketing Blog

Valentine’s Day has never lived up to its sentimental ideals for me. When I’ve been single, I found it sad. When I’ve been in a relationship, I’ve felt its romantic gestures have a quality of obligation—and mean less than heartfelt expressions on otherwise ordinary days.

Calling Out a Faux Cause Marketing Pinkwasher

Cause Related Marketing

One of the infuriating things about the pink ribbon, emblematic of the fight against breast cancer, is that no one owns it in the United States.

Have You Used Online Video Lately?

The Agitator

According to a new report from Pew Internet Research, 71% of online adults use video-sharing sites … indeed, when asked, 28% said they had viewed such a site “yesterday&#. That number jumps to 47% in the age 18-29 cohort. That’s a heap of online video watching. And there’s plenty of fresh material to watch … the latest statistics from YouTube are that 48 hours of content are uploaded every minute to the site!

Don’t Fall for Social Media Pickup Lines

Non Profit Marketing 360

Yes, there really are some people, and some agencies, who truly understand social media. There are an even larger number who don’t but pretend they do. Those are the ones to watch out for. As writer Nichole Kelly notes in the Social Media Explorer, the pretenders can often be spotted by their tell-tale pickup lines , such as: “If you don’t have a social media strategy, you’ll be left behind.&#. “Social media is the only marketing strategy you need.&#.

Why a scale of one is best for your stories

Nonprofit Marketing Blog

Last week, I presented at the Social Media for Nonprofits conference on the lessons that fundraisers can glean from new brain research. I spoke about how critical it is to give your social media presence a pulse and to tell stories through one relatable person.

From Planning A Nonprofit's Grant Writing Work, to How Each Step of the Grant Raising Process Is Conducted According to Professional Best Practices (and Why).

Seeking Grant Money Today

How To Plan Out This Year's Grant Seeking What Information Goes Into A Grant Proposal?

Smart Phones, Social Nets & E-readers

The Agitator

Pew Research has issued three reports this past month on Americans’ use of new communications tools and platforms. Here’s an excellent chance to catch up with the kind of media choices your donors are making. Smartphone Adoption and Usage. 35% of all US adults have a smartphone. The biggest users — those with income of $75K or more, college degree, under age 45, African-American or Latino.

Charmed Cause Marketing

Cause Related Marketing

Just as “the rich are different than us,” so too are teenagers. How so? In their hearts and souls they aspire to make the world a better place.

How to tell a story: A person, a door, a bed, and a home

Nonprofit Marketing Blog

I’m a big fan of the 100,000 homes campaign by Common Ground. Its advocacy on behalf of the homeless is wonderful work. This week, they sent me their new video.

Improve Your Writing by Getting Some Perspective

Kivi's Nonprofit Communications Blog

I flew up and back to DC yesterday, and both times, like always, I requested a window seat. You aisle seat people don’t know what you are missing.

What does your board report look like?

Wild Woman Fundraising

Are you a one person development shop at a small nonprofit? What does your board report look like? Are you a consultant? Does your board report look like a CYA thing? Whether or not you have a good relationship with your boss, it’s good to know what people expect. And if they have no expectations? What do you give them then? Ever wanted to know what other one-person development shops do? Time for radical transparency! Here’s my board report. ACO July 2011 Board Report.

What's Your Greatest Purpose?

Marketing for Nonprofits

What is your greatest purpose in life? What do you LOVE about your work, employees, employer, clients, donors and colleagues? What gets your juices flowing? What gets you up and excited every day? Conversely, which activities suck you dry? What makes you want to go home and sleep? What do you ALWAYS put LAST on your list? This is my Sunday sermon. Know your greatest purpose in your professional and personal life.

7 ways to adapt when everything around you is changing

Nonprofit Marketing Blog

Later today (at 1 pm ET), Network for Good has a free webinar by Brian Reich : How to Adapt When Everything Around You is Changing - A Nonprofit Organization Survival Guide. (If If you’re busy today, have no fear - just register anyway and after the call you’ll get a link to the recording to view whenever you want!). It’s based on his soon to be released book, Shift and Reset , and it will cover our constantly changing times.

“Resistance Is Futile”

The Agitator

So says Future Fundraising Now blogger Jeff Brooks, talking about Boomers in his post titled Help! My direct mail is turning into my father’s direct mail! I’m a Boomer and I love opening my snailmailbox. So, forgive me if you’ve seen this already, but I’m reproducing Jeff’s observation in full … Men: You are turning into your dad. If you don’t have kids, and/or you’re under 30, you might not believe me.

Friday Futures – Nonprofit Marketing Jobs – July 29, 2011

Getting Attention

Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Communications and Marketing Director , Point Foundation , (Los Angeles, CA or New York, NY).

Are We Seeing Pushback on Google+?

Non Profit Marketing 360

The launch of Google+ (G+) remains an ongoing, by invitation only, event. The evolutionary rollout has given the latest social-networking site a caché of security and exclusivity that (lest we forget) Facebook enjoyed about five years ago.

How to be your better self online: A primer of manners

Nonprofit Marketing Blog

I presented on online etiquette with Sarah Durham and Jocelyn Harmon this week at the Bridge Conference. It’s such a critical topic, because we often inadvertently offend our supporters online or fail to express sufficient gratitude in our engagement with them.

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NONPROFIT BRANDING: Brand Erosion From Sneaky Quality Deficits

NonProfit Branding

The last post asserted a nonprofit brand is a valuable but vulnerable asset. The brand of every nonprofit can be devalued by many things – one of which is an unsatisfactory promotional product carrying its logo. This risk is created … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info

Friday Futures – Nonprofit Marketing Jobs – July 29, 2011

Getting Attention

Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Communications and Marketing Director , Point Foundation , (Los Angeles, CA or New York, NY).

Upcoming Movie Documents The Revolution Of Growing Older

Non Profit Marketing 360

From the people who brought us the Civil Rights Movement and Haight-Ashbury, draft-dodging and fuel-efficient draft airplanes comes a new movement meant to revolutionize the ways we think about aging.