Cause Marketing With Sex Appeal
Cause Related Marketing
JULY 29, 2011
Actress, supermodel, TV producer, philanthropist, and mother of four Heidi Klum wants you to buy the hoodie off her back to benefit StandUp2Cancer, the telethon and charity. The hooded sweatshirt retails on the STU2C website for $46.99 and features versions of its logo on front and back.