Sat.Feb 15, 2020 - Fri.Feb 21, 2020

Two Examples of How to Cultivate Your Donors (Even When They Aren’t Your Donors)

iMarketSmart

There’s a theme to major and legacy gift fundraising. You don’t have to be Sherlock Holmes to uncover it. It’s the importance of relationship building. At the root of every major or legacy gift made there’s an intimate and undoubtedly deep connection between a donor and the organization.

How to Write a Nonprofit Social Media Policy

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! .

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Fundraising in an age of coronavirus (Covid-19)

Fundraising Coach

If you’re one of my private coaching clients, you’ve already heard me ask: what preparations are you making for the possibility that your fundraising event might be canceled due to the coronavirus (now officially called Covid-19)? The numbers of coronavirus seem to still be low outside of China.

Aging 62

Mailbag: How Do I Get a Corporate Partner to “Pay Up” After an Event?

Selfish Giving

Any suggestions for getting local businesses to “pay up” after an event where we gave permission to use our name/logo in exchange for a set % of sales that day? By no means is this the first time I’ve had to “nudge” for payment. My usual follow-up email works in getting the check.

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking

Twenti

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. by Zoe Allen. Key Performance Indicators allow you to truly understand your nonprofit’s digital marketing success and make educated decisions about future spending. Take the guesswork out of your decision making.

SEO 52

You Have Options When Creating Your Annual Report.

Ann Green

Are you dreading putting together your annual report? You think it’s time-consuming, but it’s something you always do. Plus your board wants you to do it, although you’re not sure your donors actually read it.

Newsletter: Sponsorship Sales Advice from a Race Car Driver ; Revealed: The B2B Purpose Paradox ; Why Nonprofit Events Should Go Vegan

Selfish Giving

Here's our first pick for the Social Impact Book Club ! Megan Strand from Engage for Good and I chose Darren Walker's From Generosity to Justice: A New Gospel of Wealth.