Sat.Nov 07, 2020 - Fri.Nov 13, 2020

Mixed Links for Nonprofit Communicators – November 13, 2020

Kivi's Nonprofit Communications Blog

Another Friday the 13th? Let’s just all keep our heads down and read the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have eye-tracking studies, sexy nonprofits, media coverage tips for the holiday season and more.

How to Reach Out to Your Major or Legacy Gift Prospects Using LinkedIn

iMarketSmart

You know major gift fundraising is a marathon, not a sprint. But your boss wants results now. So you screen your list for wealth. Or maybe you have a predictive model developed to determine whom to contact first. Next, you send a letter to your prospect and promise to follow it up with a phone call.

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3 Digital Fundraising Myths That Need to be Busted – NOW

J Campbell Social Marketing

So here we are, in the middle of a global pandemic, trying to make sense not only of where we are but how we can plan for the future.

Asking is (almost) more about listening

Fundraising Coach

In the last few weeks, I’ve had interesting conversations with people about asking. CEOs who think that asking is a “schpeal” – a precise formula of words that will get the prospect to give generously.

Pivoting to Digital Fundraising and Standing Out

Kivi's Nonprofit Communications Blog

Aleeka Kay Morgan. With the cancellation of so many in-person fundraising events, organizations have had to use unique ways to meet their goals this year. Let’s see what Aleeka Kay Morgan has done. Kristina. Guest Post by Aleeka Kay Morgan of American Cancer Society. Marching in place.

This is the Year to be Truly Thankful for Your Donors

Ann Green

Thanksgiving is coming up and it’s a time of the year in the U.S. when we show gratitude to the special people in our lives. For many, it will be a different Thanksgiving.

5 Email Marketing Mistakes You’re Definitely Making Right Now

J Campbell Social Marketing

What a training! Watch the replay – Patty Breech, email marketing expert, tells us how to dramatically improve our email marketing. Email is a powerful tool to raise money and build relationships, but unfortunately, many nonprofits are not using it to its full potential.

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5 More Practical Uses for a Creative Brief

Kivi's Nonprofit Communications Blog

A creative brief is a quick worksheet that you fill out before you get started on any significant piece of communications work. .

Newsletter: Generate Leads with Thought Leadership ; KFC, Pringles Lose Their 'Staches for Movember ; #SavetheNight Aims to Save Last 15 Lesbian Bars in U.S.

Selfish Giving

Good news. No nonprofit is too small for a corporate partnership! Yay.right? Now the bad news. Small nonprofits should not actively focus on corporate partnerships.

Where Are You and What Are You Doing?

Kivi's Nonprofit Communications Blog

Whether you are still working from home or back in the office, we want you to share everything you do in a typical day at your job for our Day in the Life of a Nonprofit Communicator blog series. Do you immediately grab your phone when you wake up? Do you listen to a podcast on your commute?

Great Example: Audubon Nails Post-Election Email Messaging

Kivi's Nonprofit Communications Blog

Long-time readers know I am a sucker for (1) good metaphors, (2) timely newsjacking, and (3) well-done email messaging. The National Audubon Society nailed all three with their recent email campaign. On November 3, Election Day, the subject line was “Today is Election Day, Don’t Wing It.”