Sat.Aug 11, 2018 - Fri.Aug 17, 2018

Bloggers, Here’s Where Nonprofits Say They Need Your Help

Kivi's Nonprofit Communications Blog

I just finished presenting a free webinar with 25 real-world examples from 25 different nonprofits that communications directors can use to inspire their own work.

We Launched a Product Feedback Group to Help Us Create Better Products

EveryAction

We're always looking for ways to incorporate user feedback in our product development process. That’s why we’re launching the Product Feedback Group , to connect EveryAction users directly with our product team.

7 Ways Your Nonprofit Can Stand Out On Twitter

J Campbell Social Marketing

Nonprofits that want to reach new supporters, establish thought leadership, and be at the forefront of trending news topics need to be on Twitter. Their user-base is nothing to sneeze at: Twitter now claims 330 million monthly active users, and is growing year over year. Want to reach Millennials?

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SocialButterfly

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The First 100 Days of Your New Nonprofit Marketing Job

Kivi's Nonprofit Communications Blog

Whether you are new to the world of nonprofit marketing or a veteran who has recently switched jobs, our free e-book will help you succeed personally and will also help your nonprofit create a marketing program that works well for your good cause.

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Literary Arts Appeal Letter Critique

Wild Woman Fundraising

So, Literary Arts, you sent an appeal letter to me. Thanks! NOW I get to critique you! You’re so lucky, really. I’m just telling you how you can be better. This particular appeal letter is from Literary Arts. Tagline: Find Your Story Here. Literary Arts Appeal Letter 2017.

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Decent Humans: Ben Kaplan at American Cancer Society

CrowdRise

Decent Humans is what we call the incredible community we witness on CrowdRise each and every day doing amazing things for good. And each month, we’re going to highlight a Decent Human in the nonprofit world that’s devoting their time and passion to giving back and making a difference.

More Trending

Mixed Links for Nonprofit Communicators – August 17, 2018

Kivi's Nonprofit Communications Blog

The Hound. Auburn, AL. Hello, all you awesome nonprofit communicators out there! I’ve got the best articles, posts, tips, and more from around the world of marketing and fundraising especially for you.

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Why Response Rates Don’t Matter.

iMarketSmart

It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . Honestly, I’m tired of hearing it! Way too often, we (at MarketSmart) find ourselves being asked about our response rates resulting from our outreach efforts to our customers’ supporters. But, I wonder, “What difference does it really make if we garner a 1% response rate or 20%?”

Make Your Nonprofit Stop Bleeding Money-Interview with Pamela Uppal

Wild Woman Fundraising

How can you make your nonprofit stop bleeding money with turnover? Decent work! Read on for more on how this works! You can listen to the video, or read the transcript below. MT: Thank you Pamela Uppal so much for being here with me now. You will be speaking at the Nonprofit Leadership Summit this September.

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Awareness Versus Impact: Which Do Donors Choose?

The Agitator

Does raising awareness sell? That is, do people want to donate money to raise awareness about an issue or organization? Or do they want to fund efforts to remediate wrongs directly? Robert Smith and Norbert Schwarz wanted to find out.

People Are Not Really Reading Your Emails – How You Can Help

Kivi's Nonprofit Communications Blog

As someone who sends a lot of emails, trust me when I say that even if you do pass the inbox screening and get your email opened, very few people are taking the time to read them thoroughly. Here are a few tips to make it easier for them to find the important stuff: Keep your emails as short as possible. The fewer the words, the fewer distractions. Don’t bury the lead and get straight to the point. Highlight the important stuff by using bigger fonts or different colors for headings.

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Why Response Rates Don’t Matter.

iMarketSmart

It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . Honestly, I’m tired of hearing it! Way too often, we (at MarketSmart) find ourselves being asked about our response rates resulting from our outreach efforts to our customers’ supporters. But, I wonder, “What difference does it really make if we garner a 1% response rate or 20%?”

How to Plan for Your Year-End Appeal

Ann Green

Most people want to hold onto summer for as long as they can, but like it or not, September will be here before you know it. Fall is a busy time for nonprofits, especially if you’re doing a year-end appeal.

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Mirror, Mirror On The Wall, What’s The Best Mindset of Them All

The Agitator

Some fundraisers believe that donors are born the way they are and little can be done to change them. Others believe that valuable and committed donors aren’t born that way; they have to be created.

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What Are Your Content Marketing Goals?

Kivi's Nonprofit Communications Blog

Just like with everything else in nonprofit marketing, you need a reason for creating content – a goal. Are you creating content to. Attract more program participants? Increase the number of event attendees? Expand your volunteer roster? Grow your mailing list? Diversify your supporters? Encourage donors to give more money? Get reporters to call you for quotes? Position your staff as leaders in your field? Drive more traffic to your website?

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7 ways to make sure your print designs win hearts and minds (not design awards)

iMarketSmart

Make the fonts at least 12 pt… 14 point is even better for older eyes. Even though you might feel that it looks chunky, remember, the printed items are for the donors, not you. Use mostly serif fonts, not sans serif like this. Serif fonts are much easier to read on paper. Sans serif fonts are easier to read online or on a smartphone/tablet. Make sure there is space between lines in the copy. Avoid putting copy blocks with long sentences and paragraphs in reverse text or various colors.

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Connecting with Gen Z supporters

CrowdRise

Gen Zs are a fast-growing, diverse generation with a population size larger than that of Baby Boomers or even Millennials. And this tech-savvy generation has their own unique ways of showing the world what they care about, placing high value on the act of helping other.

WoW

The Agitator

Soon we’ll enter the “crank-up-for-year-end-giving-and-2019- acquisition -efforts” phase of the year and we’ll have lots to say about key elements of all that.

3 Things Your Community Foundation Should Communicate Now

Mission Minded

Recent articles in the New York Times and Fast Company about the excesses of some Donor Advised Funds point to a likely new reality for community foundations: that when a more reform-minded Congress is next seated, new rules will likely be put in place that will dramatically change the landscape for community foundations. We have […]. The post 3 Things Your Community Foundation Should Communicate Now appeared first on Mission Minded.

What You Should Include in a Board Presentation (with Examples & A Free Template)

Fundraising Report Card

Reporting to the board may be daunting, but it’s incredibly important. Your board is tasked with overseeing your organization, and providing them with a snapshot into the health of the organization’s fundraising is critical to their success. The post What You Should Include in a Board Presentation (with Examples & A Free Template) appeared first on Fundraising Report Card. Culture

Newsletter: 4 Lessons from Burger King's Drive-Thru ; 140 Companies Partner with Band to Help Homeless ; Are Memes Better than Influencers?

Selfish Giving

Thanks to everyone who shared my newsletter with friends and colleagues last week. A special thanks to those people who wrote to tell me they are rabid fans !! I'll be updating you in a couple weeks on my progress! I had to apologize to my mom last week.

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Native Advertising: Can It Be More Than Clickbait?

The Agitator

As our donor pools shrink from overfishing, it’s important for us to bring new people to giving and philanthropy. To date our business models are built on a cornerstone of getting people who give to care about our organization.

EMAIL: The King of the Digital Hill

The Agitator

Email – not Facebook, Twitter, Instagram and other social media platforms—remains King of Hill when it comes to driving online advocacy action and contributions. That’s the key nugget delivered to nonprofit news and public media organizations by.

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