Sat.Apr 07, 2012 - Fri.Apr 13, 2012

Gates Foundations Seeks Communications Proposals—Game Changer

Getting Attention

At last—funding specifically directed to communications! This RFP is focused on development organizations but I hope more funding will follow from Gates and other foundations, as a recognition of how crucial engagement is to achieving organizational and programmatic goals. The Bill & Melinda Gates Foundation has announced a call for communications proposals to “help change the narrative on foreign aid.”

One Big Myth about Direct Mail Appeal Letters

Kivi's Nonprofit Communications Blog

Each time we hold our Direct Mail for Small Nonprofits E-clinic , Tom Ahern and I have to help the participants overcome their pre-conceived ideas of what makes a great direct mail appeal letter.

Trending Sources

Pinterest Primer for Nonprofits


Flickr: stevegarfield. My name is Gayle Thorsen…and I’m a Pinterest addict. Me and 21 million other users, more and more of whom are nonprofit organizations. The demographics of Pinterest–82% females with higher education and income levels–hold a lot of promise for nonprofits.

7 Ways to Get Better Response Rates to Your eNewsletter

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Want to increase donations through your email outreach? Here are my 7 ideas for better response rates. Have a subject line that makes you want to read more. . My friend Kivi Leroux Miller talks about bad subject lines being a wrapper (example: September Diabetes eNews) and good subject lines being the candy in the wrapper (example: 6 ways to manage your diabetes). Make it interesting, so people open the message in the first place. Start with story that’s compelling and relevant to the reader. .

7 Nonprofit Content Marketing Tips from Great Chefs

Getting Attention

Tip of the hat to Marketing Profs for framing content marketing—how your nonprofit can use content to build strong relationships with target audiences—in terms of this delightful cooking-themed info-doodle. I’ve “nonprofitized” these seven principles for you: 1.

More Trending

How to Tell A Compelling Nonprofit Story: Part 1 (#12NTC)

Getting Attention

Last week I had the joy of participating in #12NTC (the 2012 NTEN—Nonprofit Technology Network—Conference), with so many incredible peers in the nonprofit sector.

Results from Cinnabon’s Cause-Powered Location-Based Social-Media Campaign

Cause Related Marketing

Last year Cinnabon wanted to straighten out the mess of location venues listed on Foursquare and Facebook Places, and cause marketing helped the company achieve excellent results. Cinnabon was active on both Foursquare and Facebook Places, but the venue listings were something of a mess.

Are you a puppet of your gadgets?

Wild Woman Fundraising

Are you a puppet of your gadgets? Yesterday I wrote about how working your proper hours is important for your health and your sanity. But now let’s get meta and take a look at the bigger system, what enables you to work 10, 11, 12 hours a day, shall we?

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Is This What YOU Want to Learn About?

Kivi's Nonprofit Communications Blog

Last week we opened up a quick survey on which webinars we should host later this summer and fall. Over 500 nonprofits have replied, and here are the top 5 winning topics so far: Get Beyond the “Like” – Social Media Engagement Strategies. Integrating Your Direct Mail, Email, and Social Media Fundraising. So What and Who Cares: How to Make Your Messaging More Meaningful and Memorable. Writing Better Email Fundraising Campaigns. How to Measure Your Nonprofit Marketing Success.

What millennials and boomers really think - and what that means to your cause

Nonprofit Marketing Blog

If you are promoting a cause (or even a product), it needs to resonate with what people already seek. Remember: Don’t tell someone to value your cause. Show how it relates to their values.

Looking for Your First Cause Marketing Partner? Try Your Corner Market

Selfish Giving

A common question I get is how can a local nonprofit land a cause marketing deals with a national chain when the latter will only work with large, national nonprofits. It’s simple: don’t target national chains.

How can you get 100 more donors in 90 days?

Wild Woman Fundraising

When I worked at a domestic violence shelter, I was tearing my hair out trying to find new donors. It’s hard when you come into a nonprofit not knowing who your donors are, why they give or why they’ve stopped giving, AND.

9 steps to a powerful fundraising plan

Get Fully Funded

You know you need a fundraising plan, but if you’re like most, you don’t know where to start. . Although planning can seem overwhelming, it’s not really a difficult process, yet it makes all the difference in the world in the success you will enjoy in raising big money. You want that, right? Let me make it simple for you and share the 9 steps to creating a powerful fundraising plan. Step 1. Start where you are.

Nonprofits And The Customer Experience

The Agitator

In the commercial marketing arena, there’s heaps of chat about the ‘customer experience’ and how to improve it in the interest of retaining and up-selling customers. Nonprofit marketers who watch that space are probably a bit dismissive, because few of us have stores, physical products, services, complex transactional websites, call centers and so forth where it’s obvious the customer experience plays out for better or worse.

Mixed Links and Pass Winners

Kivi's Nonprofit Communications Blog

Welcome to a special Friday the 13th edition of Mixed Links. No black cats or broken mirrors here though. We’re bringing the good stuff today including some lucky folks who won All-Access Passes and individual webinar registrations! Let’s get started… NTC.

The Mission Myth

Marketing for Nonprofits

Sometimes I feel like a capitalist at my nonprofit. Maybe it's because I'm focused on results. Maybe it's because I'm a sales gal at heart, i.e. I'm used to having a "number on my head." Either way.

Some Sweet Payback for Your Good Deeds

Cause Related Marketing

The Generous Store was a pop-up store in Denmark, open for just one day, that didn’t take your money for its products.

7 Ways to get better response rates to your e-news

Nonprofit Marketing Blog

Blog reader Marla Grant of the Florida Blood Services Foundation recently sent me a copy of her newsletters ( you can see them here ), which are chock-a-block with great stories. She was wondering how to increase donations through this email outreach, and kindly agreed to my sharing my advice as a post. Here are my 7 ideas for better response rates. Have a subject line that makes you want to read more.

Could you use 100 new donors in the next 90 days?

Fundraising Coach

As the one-person development office at a rural hospital, my CEO kept asking me: “Why are we going back to the same people? When are you going to find new people?”

Business Fails At Customer Retention Too

The Agitator

The Agitator is rather passionate on the subject of donor retention. Just 'Search' that term on our website!]. So we were gratified to see this article — Keep ‘em Comin’ Back — from the Center for Media Research discussing an Acxiom/Loyalty 360 study of customer retention in the commercial space. If it’s any consolation, businesses struggle with customer retention too!

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#VIDEO: Freelance Producers Wanted for Brooklyn Independent Television. Stipend Offered.

Non Profit Marketing 360

Brooklyn Independent Television (a division of the Community Media initiative of BRIC Arts | Media | Bklyn ), makes TV programs for and about Brooklyn, NYC, covering news, arts, culture, sports, health, business, and what’s happening in Brooklyn’s diverse neighborhoods.

Stay Hungry, Stay Foolish

Nonprofit Marketing Blog

Walter Isaacson, who wrote the Steve Jobs biography , has a fascinating piece in the Harvard Business Review called “The Real Leadership Lessons of Steve Jobs. ” He notes many people have tried to draw management lessons from Jobs and his personality, but that the real lessons are to be drawn from what Jobs accomplished. He points to a variety of factors, which I’ve listed below.

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Press Here For Cause Marketing Drama

Cause Related Marketing

I’ve written in the past about using a ‘MacGuffin in your cause marketing campaigns. When I tell live audiences about it often as not I got a shrug from marketers. What do you mean by a MacGuffin,” they'd ask?

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Looking For Retention In All The Wrong Places

The Agitator

Tom’s post yesterday, Nonprofits and the Customer Experience not only warrants reading a second time, but I also feel compelled to pile on some more emphasis and detail because it goes right to the heart of retention and donor value. Tom writes: “In the commercial marketing arena, there’s heaps of chat about the ‘customer experience’ and how to improve it in the interest of retaining and up-selling customers.”.

#FUNDRAISING: Paul Jolly Warns Fundraisers To Expect The Unexpected

Non Profit Marketing 360

We are proud to welcome Paul Jolly of Jump Start Growth, Inc. as a new contributor to the MKCREATIVEmedia blog.JumpPaul Jolly ( Jump Start Growth, Inc. ) has spent 25 years as a development professional and consultant to small and mid sized non profits.

Millennials lukewarm on the environment? Don’t despair.

Nonprofit Marketing Blog

Sharp-eyed blog reader Megan sent me an article this week that says young Americans are less interested in the environment than previous generations. The statistics aren’t what you want to hear if you work for an environmental organization. According to the article detailing the study: [There has been a] decline over the past four decades in young people’s trust in others, their interest in government and the time they said they spent thinking about social problems.

Susan G. Komen for the Cure, Still an Active Cause Marketer

Cause Related Marketing

In the immediate aftermath of Susan G. Komen for the Cure’s silly public missteps with Planned Parenthood (and KFC before that), a lot of pundits read the tea leaves and foresaw corporate defections from Komen’s sponsor list and public excoriation. So much for all that.

Advice On Boosting Email Response

The Agitator

Here from Email Insider is some practical advice on improving response to marketing emails. These examples are from the commercial sector, but the advice applies to online fundraising as well: 1. Make the journey creatively seamless. Understand that your respondents will be viewing on devices with different usage patterns — computers, tablets, smartphones — and factor that into your presentation.

#SM4NP: How Is Facebook’s Timeline Doing In Drawing New Traffic?

Non Profit Marketing 360

We all like to be liked. Now that the Timeline feature has been up-and-out on Facebook’s individual and on organizational and business pages for a week or so, people are starting to dig into the metrics about how useful and/or successful Timeline has been.

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Tell me your story. I’ll publish it.

Nonprofit Marketing Blog

My friend Mark Rovner and I do a lot of talking about stories. How you need to tell them. How you should tell them. And so on. But here’s the thing. One of the most basic principles of telling a story is, show don’t tell. So we’ve decided to not just tell people about good stories but to show great stories. We have launched a new literary magazine for and by you.

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Using Colored Ribbons to Symbolize Your Cause

Cause Related Marketing

How powerful is the colored ribbon as a visual awareness symbol? Can causes and nonprofits continue to adopt existing colored ribbons and yet still have meaning invested in all the rest? What’s the potential for confusion when two or more different charities/causes claim the same color of ribbon? When another cause adopts a colored ribbon already in use, does it undermine meaning or expand it? Could another iconic image beside a ribbon come to mean as much?

AFP 2012: Buzz of a Turning Tide

JCA Insights

There was a real buzz at the AFP show this year. After some really challenging years in which the recession, corporate mergers and the devastation of endowments had put nonprofits in survival mode, the tide has clearly turned. Many of the exhibitors reported that business has been really good this past year and their pipelines are continuing to build. It’s clear that we’re on the upswing and the worst is well behind us.

When Social Issues Go Viral

A. Fine Blog

This month’s Social Good podcast features Stephanie Rudat , an online activist and blogger with the Huffington Post.

'Three Cups of Tea' Author and Nonprofit Founder Determined To Have Mismanaged Org After Year Long Investigation

Seeking Grant Money Today

This week, headlines have risen declaring that Greg Mortenson was found to have mis-manged his nonprofit organization, after a year long investigation, and must repay it $1 million. The investigation into Mortenson's Montana based charity, was conducted by Montana State Attorney General Steve Bullock's office, the government entity that oversees nonprofits in the State of Montana.