Sat.Mar 04, 2017 - Fri.Mar 10, 2017

Simple Rules, Part I: How to Make Better and Faster #NpComm Decisions

Kivi's Nonprofit Communications Blog

In their book, Simple Rules: How to Thrive in a Complex World (Amazon), Donald Sull and Kathleen M. Eisenhardt define simple rules as “shortcut strategies that save time and effort by focusing our attention and simplifying the way we process information.”

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Just ONE Call to Action (Case Study)

Getting Attention

Remember when you were a teen and your mom told you to clean up your room, call your grandmother, and set the table all within the same five minutes. Remember how frustrating that was.

Trending Sources

Here’s why when it comes to planned gifts, it isn’t necessarily ALL about the relationship

iMarketSmart

I have two questions that I ask people when they say that planned gift fundraising “is all about the relationship.” ” I ask, “How many gifts did you/your organization receive last year that ‘came over the transom’? I also ask, “How many were not previously disclosed to you before you got the money or the call from the attorney?” ” The answer is always something like, “70%, 80% or 90%.”

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Thanks In Advance

The Agitator

Believe it or not, those three words — Thanks in advance — have magical properties. Which this post is actually testing … I’ll come back to that in a moment. Every fundraiser knows the importance of timely donor thank you’s.

Simple Rules, Part II: How to Get Better #NpComm Work Done Faster

Kivi's Nonprofit Communications Blog

Yesterday I introduced you to some of the concepts from Donald Sull’s and Kathleen M. Eisenhardt’s Simple Rules: How to Thrive in a Complex World (Amazon).

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More Trending

What Type of Communications Team Works Best at Your Nonprofit?

Kivi's Nonprofit Communications Blog

According to our research, 75% of nonprofit communications teams are organized in one of four ways, based on how the workload for the team is created. We’ve labeled these teams: Integrated. Centralized. Internal Agency. CEO-Led.

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Ep205: This Waste Disposal Company Gives Nonprofits Trash Bags Full of Money

Selfish Giving

Today on CauseTalk Radio, Megan and I talk to James Mitchener , Marketing Manager at Waste Industries , about the Full Circle Project , a customer-driven fundraiser that to-date has donated nearly $1 million to charities in nine need areas. Never Miss a Show - Sign Up for Email Updates.

7 Questions You Must Answer to Get the Right Kind of Facebook Fans

J Campbell Social Marketing

Love it or hate it, Facebook reigns supreme over the social media landscape. Pew Internet reported that nearly eight-in-ten online Americans (79%) now use Facebook.

The single worst way to evaluate your planned giving program

iMarketSmart

Recently someone told me that their current planned giving marketing efforts were not working. “How do you know?” ” I asked. “Because there’s been a drop in our planned giving revenue over the past couple of years,” she replied. Huh?

Give Your Newsletter a Reason to Live

Kivi's Nonprofit Communications Blog

We are getting ready for our next Nonprofit Marketing Accelerator – Updating Your Community: Integrating E-Newsletters and Social Media.

Spending On Retention Marketing

The Agitator

Target Marketing magazine conducted a year-end survey of 725 marketers (including readers of FundraisingPro ) in December, asking how they would be spending their marketing dollars in 2017. I looked in particular at expected spending on retention.

Enough With the Jargon

Ann Green

Nonprofits love their jargon, don’t they? You see appeal letters, thank you letters, and newsletter articles laced with terms like at-risk youth, underserved communities, leverage, and impactful. I think people use jargon because it’s an insider language and it makes them feel like they’re “in the know” in their professional world. It’s easy to slip into jargon-mode around the office. But the danger comes when jargon creeps outside of your insular community and into your donor communication.

Can You Tell Your Supporters That a CGA Can Deliver "GUARANTEED" Income or Not?

iMarketSmart

I attended a local monthly planned giving event a while back and learned a lot about how not to market charitable gift annuities.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Happy Friday, awesome people out there! Let’s kill some time today reading the freshest Mixed Links… Is the world getting you down? Get your inspiration from the slayer herself in M+R’s awesome post What Would Buffy Do?

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Has Your Organization Been Hacked?

The Agitator

Nonprofit groups breathing a sigh of relief because, unlike their organizational cousins in politics, they’re not targets of Russian hacking should take another and deeper breath–and gasp. Despite the current headlines and cable news furor over the astonishing and frightening firestorm of Donald Trump’s Tweets accusing his predecessor, President Obama, of wiretapping Trump Tower, this item appearing in Bloomberg News and the accompanying video should not be overlooked.

Do you know how to PRE-Suade in your fundraising?

Wild Woman Fundraising

Everyone knows about persuasion, but what about PRE-suasion? Recently I was reading a book called Pre-suasion by Robert Cialdini. You may know his name because he wrote a famous book called Persuasion that people use a lot.

I Give It A ‘B’

The Agitator

Recently I received a Quarterly Impact Report from Possible , a nonprofit providing health care services in Nepal. It’s a modest-sized organization that has treated a bit over 300,000 patients in that one country since 2008.