Sat.Jan 05, 2019 - Fri.Jan 11, 2019

The Seven Writing Styles That All Nonprofit Communicators Should Master

Kivi's Nonprofit Communications Blog

Most nonprofit communicators consider themselves to be good writers. But what really sets apart the great writers in the nonprofit world is mastery of seven distinct types of copywriting. Microcontent Microcontent refers to the short but powerful pieces of copy you find in headlines, subject lines, captions, and tweets. Storytelling Nonprofit storytelling refers to narratives about participants and supporters that include characters, descriptive details, emotions, and plot.

5 Examples of Nonprofit Storytelling that Compel People to Give

J Campbell Social Marketing

Nonprofit storytelling is all the rage – but how to do it successfully? In my presentations and workshops with nonprofits, I review a simple storytelling framework for nonprofits and explicitly show them how to collect, craft, and share stories based on the framework.

Are You Too Busy to Succeed?

iMarketSmart

As Henry David Thoreau pointed out: “It is not enough to be busy, so are the ants! The question is, what are we busy about?” ” I’ve seen so many nonprofits fail to succeed simply because they are too busy. Activity is not achievement.

The creativity that DIY fundraising inspires

CrowdRise

DIY peer-to-peer fundraising, or do-it-yourself fundraising if you’re not into acronyms, is quickly becoming an integral component to the modern nonprofit fundraising toolkit.

Writing More Visual Microcontent

Kivi's Nonprofit Communications Blog

Using photos or graphics in your communications is an important strategy. But there are times and places where you have to rely on words alone to create a scene and engage your reader. Microcontent, as defined by Jakob Nielsen, is short content that needs to be immediately clear and inviting to a reader, and which still make sense when removed from its original context. Many writers use adjectives and adverbs as their go-to way to create a picture in a reader’s mind.

A Few Ways You Can Raise More Money in 2019

Ann Green

Happy New Year! I expect many of you launched a year-end appeal last year. I hope it was successful. If it wasn’t, I have some suggestions about how you can raise more money – both now and throughout the year. Reach out to your lapsed donors. Take advantage of this now.

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Are You Ready to Engage?

iMarketSmart

If you have been following our past posts, you should have a deep understanding of Engagement Fundraising and its fundamental concepts by now. You may even be contemplating restructuring your team to be more efficient and effective. But the question remains: Are you ready to engage?

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Mixed Links for Nonprofit Communicators – January 11, 2019

Kivi's Nonprofit Communications Blog

Bayona. New Orleans, LA It’s Friday! Let’s wind down this week with some of the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links… Behind the ball on making New Year’s Resolutions?

2 Ways You Can Become a Data-driven Nonprofit in 2019

Fundraising Report Card

Transitioning your organization into one that is fueled by numbers, metrics, and data-driven decisions is not impossible. Yes, organizations with larger endowments may have been able to bypass some of the challenges you face (budget, staff, etc.), but we can use their successes as a roadmap for implementing data-driven practices at the small or mid-size scale. The post 2 Ways You Can Become a Data-driven Nonprofit in 2019 appeared first on Fundraising Report Card. Culture

3 scientific concepts you should understand and use properly to break through the noise and gain your supporters’ attention.

iMarketSmart

People are busy. They’re also drowning in information, data, marketing, and fundraising communications. Gaining their attention isn’t easy. Here are 3 scientific concepts to help you break through the noise: signaling theory, the mere exposure theory, and the Baader-Meinhof Phenomenon.

How Jam Kancer in the Kan made it simple to make an impact with CrowdRise

CrowdRise

"Having not been computer savvy, when looking at CrowdRise, I was like, ‘wow, this is pretty simple. I can do this.’ Then I had to sell the platform to the people who were fundraising with us. But if I can do it, I knew they could do it. It's really that simple.

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Day in the Life of a Nonprofit Communicator – Al Rosenberg

Kivi's Nonprofit Communications Blog

Al Rosenberg Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.

The Managers and Boards That Don’t Care about Communications Results

Kivi's Nonprofit Communications Blog

It’s a management maxim: We measure what we care about, and we care about what we measure. So if you want your executive management team and/or board to care more about marketing and communications, are you doing your part by suggesting how they measure your communications work ? Odds are extremely low that they will come up with the right measurements on their own — you really need to step up on this one and suggest some communications objectives and measures.

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