Is shaming an effective fundraising strategy?
OCTOBER 25, 2017
I was intrigued. . A few weeks ago one of my employees (Nicole) forwarded the following email to me from her beloved alma mater. It was from the president of the school. Impressive! The subject line made clear that he was going to let her know how she can help the University of _. “That’s interesting,” I thought to myself. I wondered if she felt that the University had helped her so much that she would want to return the favor.