January, 2019

Avoid These 10 Mistakes to Get More News Coverage

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo by Jeff Eaton Many nonprofit communicators have a similar complaint about the news media. It goes something like this: “We have great stories, but nobody covers us.”

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2 Weeks into 2019: Where are You Headed?

Getting Attention

This updated marketing plan template takes you from big-picture goals to the right methods, activities, required skills, and budget, and impact! Preview the plan template here. Eeesh! Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep.

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Fundraise Across Borders with International Giving on EveryAction

EveryAction

Many large U.S. based nonprofits working in the areas of international development, refugee services, and environmental conservation, among other sectors, perform a significant amount of work and raise a significant amount of money in the United Kingdom, Europe, and Canada.

Let’s treat donors like piggy banks, not ATMs!

iMarketSmart

Stay with me on this. Of course, you can’t expect to get money out of a piggy bank unless you first make deposits. That framework has resulted in positive outcomes for eons. That’s why you should treat your supporters like piggy banks! You, the fundraiser, must make deposits first.

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Why Your Nonprofit Should Start A Social Media Ambassador Program

J Campbell Social Marketing

People don’t trust institutions. Edelman just released a new report showing the following dismal statistics about public trust: .

Communicating change and tech disruption to citizens

Public Sector Marketing 2.0

What Software to Use for a Nonprofit Editorial Calendar

Kivi's Nonprofit Communications Blog

An editorial calendar is an essential tool for all nonprofit communications directors. We know that the most effective nonprofits use one consistently and that 80% of nonprofits use some sort of editorial calendar.

More Trending

The Biggest Digital Fundraising Trends of 2018 (And How To Use Them This Year)

EveryAction

Rapid technological developments over the past few years have left many nonprofit professionals scrambling to stay up-to-date with the newest tools and techniques without wasting time and money on passing fads.

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Why Your Year-End Fundraising Failed To Generate As Much Revenue As You Hoped

iMarketSmart

If your end-of-year ‘interruption’ marketing results were not what you hoped for, perhaps my prediction about ‘ FUNDRAISING CLIMATE CHANGE ‘ ( in my book, Engagement Fundraising ) is finally coming true.

5 Examples of Nonprofit Storytelling that Compel People to Give

J Campbell Social Marketing

Nonprofit storytelling is all the rage – but how to do it successfully? In my presentations and workshops with nonprofits, I review a simple storytelling framework for nonprofits and explicitly show them how to collect, craft, and share stories based on the framework.

Nonprofit donor data hygiene: Why a clean up now means long-term benefits

CrowdRise

Has this ever happened to you

Mixed Links for Nonprofit Communicators – January 4, 2019

Kivi's Nonprofit Communications Blog

Happy New Year! Let’s kick off the end of the first week of 2019 with the best articles, posts, tips, and more from around the world of marketing and fundraising. ENDS TONIGHT! Today is the last day to get the 2019 All-Access Pass for only $499.

48% of US nonprofits say December fundraising was lower than last year

Fundraising Coach

But most say overall 2018 fundraising is the same or better than last year's. What a year 2018 was here in the USA. It started with a lot of nonprofit professionals and boards scared that the new charitable deduction would hurt giving.

Are You Shortchanging Your Donors?

Ann Green

Your donors made a commitment to your organization by giving to you. Are you making the same commitment to them? Donors have a choice. There are many nonprofits they could donate to, but they chose yours, along with others I’m sure.

Isn’t it time you leveraged technology so you can be the fundraiser you always wanted to be?

iMarketSmart

Let technology do what you don’t do well. Everyone knows that technology has been the key for innovation in the private sector. But the nonprofit sector is still mostly employing CRM, email, and social media to build relationships with supporters. .

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How to Crush Your Nonprofit Marketing Goals in 2019 with a Nonprofit Marketing Calendar

J Campbell Social Marketing

I LOVE goal-setting – and then making an action plan to CRUSH my goals – and the New Year is one of the best times to do it! Getting out brightly colored markers and a new calendar makes me happy, just as when I got my back-to-school supplies as a child! Yes, I was a nerd.).

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The creativity that DIY fundraising inspires

CrowdRise

DIY peer-to-peer fundraising, or do-it-yourself fundraising if you’re not into acronyms, is quickly becoming an integral component to the modern nonprofit fundraising toolkit.

Mixed Links for Nonprofit Communicators – January 18, 2019

Kivi's Nonprofit Communications Blog

Cochon Butcher. New Orleans, LA Did you have a good week, friends? It’s been a hectic one around here, but I still, of course, gathered the best articles, posts, tips, and more from around the world of marketing and fundraising.

Newsletter: Why You Should Use Twitter in 2019 ; A Millennial-Friendly Charity Platform ; Will New Tax Laws Hurt Giving?

Selfish Giving

The day I was born it was a chilly 36 degrees. I know this for a fact because I was a spry 40-year old on December 1, 2007, the day I signed up for the social networking site Twitter. I've been active on Twitter ever since and it's by far my favorite social media site.

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Is This The Best You Can Do?

Ann Green

I sometimes wonder if nonprofit organizations are doing the best they can when they communicate with their donors. Unfortunately, there are a lot of examples of poor communication out there. It doesn’t have to be like this.

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The Four Selfs

iMarketSmart

I think donors like to qualify themselves, educate themselves, involve themselves, and solicit themselves. I call these the “four selfs” of Engagement Fundraising: Self-qualification Self-education. Self-involvement. Self-solicitation. Self-qualification.

5 Ways to #KonMari Your Digital Life

J Campbell Social Marketing

If you are like most of America, you’ve fallen in love with Marie Kondo, author of the book The Life-Changing Magic of Tidying Up and start of Netflix’s new popular show, “Tidying Up with Marie Kondo.”

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What 8 fundraising experts had to say about taking their events to the next level

CrowdRise

Fundraising for an event, whether it’s a fun run, gala, dinner, or 5k, is a staple in the nonprofit community. But, taking these events and adding in social fundraising, ticketing and registration, fundraising minimums, and more can really enhance your event and take it to the next level.

Starting 2019 Off with a BANG!

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: LAST DAYS! Save $200 on the Annual All-Access Pass until Friday, January 4th Get access to all of our training webinars, online courses, Private Facebook Group and more for 365 days!

Newsletter: "Kondo-ing" Corporate Partnerships ; Big Changes at the Target Foundation ; Gillette's #MeToo Ad Gets Mixed Reviews

Selfish Giving

If you haven't heard of Marie Kondo you must be living in a (cluttered) cave. It seems like she's everywhere right now. Perhaps you've read her bestseller The Life-Changing Magic of Tidying Up. Maybe you're a fan of her new Netflix show Tidying Up.

Are You Boring Your Donors By Bragging Too Much?

Ann Green

I’m sure you’ve been stuck in a conversation with someone who brags about all the wonderful things he’s done or talks too much about herself while ignoring you. As they drone on and on, you think – “Hey, I’m part of this conversation, too.” .

Automated Cultivation vs. “Moves Management”

iMarketSmart

I’ve never really felt comfortable with the phrase “moves management.”. If you’re unfamiliar with the term, it refers to a process Gift Officers or other fundraising professionals use for moving donors from cultivation to solicitation. .

Artificial Intelligence Is the Newest Shiny Object — Don’t Fall Prey

Fundraising Report Card

You tell me, is that what’s really holding back nonprofits from growth — their lack of machines to make decisions in place of their staff? The post Artificial Intelligence Is the Newest Shiny Object — Don’t Fall Prey appeared first on Fundraising Report Card. Culture

Filling in your fundraising gaps with DIY

CrowdRise

From a business standpoint, whether you’re for-profit or not-for-profit, the start of a new year really can be a time where you can gain momentum from reviewing what’s worked, what hasn’t, and commit to trying to new things and creating new plans of attack. Fundraising

Mixed Links for Nonprofit Communicators – January 25, 2019

Kivi's Nonprofit Communications Blog

Queen and Crescent Hotel Bar. New Orleans, LA Happy Friday! Are you ready for the best articles, posts, tips, and more from around the world of marketing and fundraising? This week, we’ve got the state of social media, storytelling, and creating the perfect video.

Newsletter: Cause Marketing vs Corporate Giving ??; Are Dollars Stores the Next Tobacco Companies? ; Newsjacking the New Aquaman Movie

Selfish Giving

From the mailbag: Joe, I'm curious.why do you emphasize cause marketing over corporate revenue and the numerous opportunities for engagement apart from cause marketing?

A Few Ways You Can Raise More Money in 2019

Ann Green

Happy New Year! I expect many of you launched a year-end appeal last year. I hope it was successful. If it wasn’t, I have some suggestions about how you can raise more money – both now and throughout the year. Reach out to your lapsed donors. Take advantage of this now.

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Are You Too Busy to Succeed?

iMarketSmart

As Henry David Thoreau pointed out: “It is not enough to be busy, so are the ants! The question is, what are we busy about?” ” I’ve seen so many nonprofits fail to succeed simply because they are too busy. Activity is not achievement.

2 Ways You Can Become a Data-driven Nonprofit in 2019

Fundraising Report Card

Transitioning your organization into one that is fueled by numbers, metrics, and data-driven decisions is not impossible. Yes, organizations with larger endowments may have been able to bypass some of the challenges you face (budget, staff, etc.), but we can use their successes as a roadmap for implementing data-driven practices at the small or mid-size scale. The post 2 Ways You Can Become a Data-driven Nonprofit in 2019 appeared first on Fundraising Report Card. Culture

5 simple additions to boost your next nonprofit event

CrowdRise

With the start of a new year, it’s always good to take a step back and not only assess what’s working and what’s not working so well, but also see what you can layer on top of what you’re already doing to make an even bigger impact in the coming months

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The Seven Writing Styles That All Nonprofit Communicators Should Master

Kivi's Nonprofit Communications Blog

Most nonprofit communicators consider themselves to be good writers. But what really sets apart the great writers in the nonprofit world is mastery of seven distinct types of copywriting. Microcontent Microcontent refers to the short but powerful pieces of copy you find in headlines, subject lines, captions, and tweets. Storytelling Nonprofit storytelling refers to narratives about participants and supporters that include characters, descriptive details, emotions, and plot.

Newsletter: Super Bowl LIII Cause Marketing Challenge ; Businesses are Paying Off Nonprofits to Change Regulations ; Social Networks People are Spending Time on in 2019

Selfish Giving

I'm in major prep mode for Super Bowl LIII on Sunday. I have my New England Patriots shirt, hat and socks. I've stocked the pantry with munchies - both healthy and not. I've checked all the connections to my TV and made sure to pay my cable bill.