INDUSTRY INSIGHTS YOUR PEERS ARE READING
I LOVE goal-setting – and then making an action plan to CRUSH my goals – and the New Year is one of the best times to do it! Getting out brightly colored markers and a new calendar makes me happy, just as when I got my back-to-school supplies as a child! Yes, I was a nerd.). MORE
Fundraising for an event, whether it’s a fun run, gala, dinner, or 5k, is a staple in the nonprofit community. But, taking these events and adding in social fundraising, ticketing and registration, fundraising minimums, and more can really enhance your event and take it to the next level. MORE
Happy New Year! Let’s kick off the end of the first week of 2019 with the best articles, posts, tips, and more from around the world of marketing and fundraising. ENDS TONIGHT! Today is the last day to get the 2019 All-Access Pass for only $499. MORE
If your end-of-year ‘interruption’ marketing results were not what you hoped for, perhaps my prediction about ‘ FUNDRAISING CLIMATE CHANGE ‘ ( in my book, Engagement Fundraising ) is finally coming true. MORE
I’ve never really felt comfortable with the phrase “moves management.”. If you’re unfamiliar with the term, it refers to a process Gift Officers or other fundraising professionals use for moving donors from cultivation to solicitation. . MORE
The day I was born it was a chilly 36 degrees. I know this for a fact because I was a spry 40-year old on December 1, 2007, the day I signed up for the social networking site Twitter. I've been active on Twitter ever since and it's by far my favorite social media site. MORE
Your donors made a commitment to your organization by giving to you. Are you making the same commitment to them? Donors have a choice. There are many nonprofits they could donate to, but they chose yours, along with others I’m sure. MORE
If you are like most of America, you’ve fallen in love with Marie Kondo, author of the book The Life-Changing Magic of Tidying Up and start of Netflix’s new popular show, “Tidying Up with Marie Kondo.” MORE
Stay with me on this. Of course, you can’t expect to get money out of a piggy bank unless you first make deposits. That framework has resulted in positive outcomes for eons. That’s why you should treat your supporters like piggy banks! You, the fundraiser, must make deposits first. MORE
Let technology do what you don’t do well. Everyone knows that technology has been the key for innovation in the private sector. But the nonprofit sector is still mostly employing CRM, email, and social media to build relationships with supporters. . MORE
Is it time to get your career to the next level? Here’s what I say! New year, time to get your career in gear! Do you feel like you could use some mentorship, or coaching in your fundraising career? Maybe it’s time to get fundraising career coaching for yourself. MORE
Have you ever wanted to leave the sector, but you’re 5 to 10 years in, and it’s looking like you can’t leave? What keeps you stuck? What makes you stay? Recently I was talking with a friend of mine who is looking for a job. MORE
Happy New Year! I expect many of you launched a year-end appeal last year. I hope it was successful. If it wasn’t, I have some suggestions about how you can raise more money – both now and throughout the year. Reach out to your lapsed donors. Take advantage of this now. MORE
I sometimes wonder if nonprofit organizations are doing the best they can when they communicate with their donors. Unfortunately, there are a lot of examples of poor communication out there. It doesn’t have to be like this. MORE
People don’t trust institutions. Edelman just released a new report showing the following dismal statistics about public trust: . MORE
HERSTORY: In 2008 I had the idea to start a business. i was still working for a nonprofit. but I decided to start writing my book. I called it the CD project. Hilarious. Here I am in my barely furnished apartment in Portland. MORE
This updated marketing plan template takes you from big-picture goals to the right methods, activities, required skills, and budget, and impact! Preview the plan template here. Eeesh! Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep. MORE
Has this ever happened to you MORE
The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. MORE
Flickr Creative Commons photo by Jeff Eaton Many nonprofit communicators have a similar complaint about the news media. It goes something like this: “We have great stories, but nobody covers us.” MORE
From a business standpoint, whether you’re for-profit or not-for-profit, the start of a new year really can be a time where you can gain momentum from reviewing what’s worked, what hasn’t, and commit to trying to new things and creating new plans of attack. Fundraising MORE
Since the beginning of the year, several of you have emailed me asking about conferences to attend in 2019. Thankfully, Rich Maiore and the team at Rocket Social Impact put together a nice list just for you. Thanks, Rich! But can I be honest? I don't really like attending conferences. MORE
We really push for you to create a shorter, more visual nonprofit annual report here as opposed to long print reports. Shorter annual reports don’t take as many resources, can be shared more easily, and will be read more often. But whether you have an infographic, a video, a 4-page, or a 40-page annual report, there are five elements essential to a successful nonprofit annual report. MORE
Nonprofit storytelling is all the rage – but how to do it successfully? In my presentations and workshops with nonprofits, I review a simple storytelling framework for nonprofits and explicitly show them how to collect, craft, and share stories based on the framework. MORE
You tell me, is that what’s really holding back nonprofits from growth — their lack of machines to make decisions in place of their staff? The post Artificial Intelligence Is the Newest Shiny Object — Don’t Fall Prey appeared first on Fundraising Report Card. Culture MORE
Welcome to Martin Luther King Jr. And welcome to our new podcast! Helen Choi and I met up in November, in Vancouver at AFP Congress. We started talking about the conference theme, disrupting philanthropy. And we started to talk about what we wanted to see for the sector. MORE
Transitioning your organization into one that is fueled by numbers, metrics, and data-driven decisions is not impossible. Yes, organizations with larger endowments may have been able to bypass some of the challenges you face (budget, staff, etc.), but we can use their successes as a roadmap for implementing data-driven practices at the small or mid-size scale. The post 2 Ways You Can Become a Data-driven Nonprofit in 2019 appeared first on Fundraising Report Card. Culture MORE
DIY peer-to-peer fundraising, or do-it-yourself fundraising if you’re not into acronyms, is quickly becoming an integral component to the modern nonprofit fundraising toolkit. MORE
Most nonprofit communicators consider themselves to be good writers. But what really sets apart the great writers in the nonprofit world is mastery of seven distinct types of copywriting. Microcontent Microcontent refers to the short but powerful pieces of copy you find in headlines, subject lines, captions, and tweets. Storytelling Nonprofit storytelling refers to narratives about participants and supporters that include characters, descriptive details, emotions, and plot. MORE
Rapid technological developments over the past few years have left many nonprofit professionals scrambling to stay up-to-date with the newest tools and techniques without wasting time and money on passing fads. MORE
In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Today, let’s complete the list by talking about tactics. Tactics are the tools you use to pursue the objectives associated with your strategy. Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics. MORE
Many large U.S. based nonprofits working in the areas of international development, refugee services, and environmental conservation, among other sectors, perform a significant amount of work and raise a significant amount of money in the United Kingdom, Europe, and Canada. MORE
An editorial calendar is an essential tool for all nonprofit communications directors. We know that the most effective nonprofits use one consistently and that 80% of nonprofits use some sort of editorial calendar. MORE
I’m sure you’ve been stuck in a conversation with someone who brags about all the wonderful things he’s done or talks too much about herself while ignoring you. As they drone on and on, you think – “Hey, I’m part of this conversation, too.” . MORE
If you haven't heard of Marie Kondo you must be living in a (cluttered) cave. It seems like she's everywhere right now. Perhaps you've read her bestseller The Life-Changing Magic of Tidying Up. Maybe you're a fan of her new Netflix show Tidying Up. MORE
With the start of a new year, it’s always good to take a step back and not only assess what’s working and what’s not working so well, but also see what you can layer on top of what you’re already doing to make an even bigger impact in the coming months MORE
I think donors like to qualify themselves, educate themselves, involve themselves, and solicit themselves. I call these the “four selfs” of Engagement Fundraising: Self-qualification Self-education. Self-involvement. Self-solicitation. Self-qualification. MORE
Wild Woman Fundraising
JANUARY 21, 2019
Welcome to Martin Luther King Jr. And welcome to our new podcast! Helen Choi and I met up in November, in Vancouver at AFP Congress. We started talking about the conference theme, disrupting philanthropy. And we started to talk about what we wanted to see for the sector.
Kivi's Nonprofit Communications Blog
JANUARY 24, 2019
Flickr Creative Commons photo by Jeff Eaton Many nonprofit communicators have a similar complaint about the news media. It goes something like this: “We have great stories, but nobody covers us.”
EveryAction
JANUARY 14, 2019
Many large U.S. based nonprofits working in the areas of international development, refugee services, and environmental conservation, among other sectors, perform a significant amount of work and raise a significant amount of money in the United Kingdom, Europe, and Canada.
Getting Attention
JANUARY 16, 2019
This updated marketing plan template takes you from big-picture goals to the right methods, activities, required skills, and budget, and impact! Preview the plan template here. Eeesh! Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep.
J Campbell Social Marketing
JANUARY 7, 2019
Nonprofit storytelling is all the rage – but how to do it successfully? In my presentations and workshops with nonprofits, I review a simple storytelling framework for nonprofits and explicitly show them how to collect, craft, and share stories based on the framework.
Wild Woman Fundraising
JANUARY 27, 2019
Have you ever wanted to leave the sector, but you’re 5 to 10 years in, and it’s looking like you can’t leave? What keeps you stuck? What makes you stay? Recently I was talking with a friend of mine who is looking for a job.
Nonprofit Marketing brings together the best content for nonprofit marketing professionals from the widest variety of industry thought leaders.
EveryAction
JANUARY 14, 2019
Rapid technological developments over the past few years have left many nonprofit professionals scrambling to stay up-to-date with the newest tools and techniques without wasting time and money on passing fads.
iMarketSmart
JANUARY 30, 2019
Stay with me on this. Of course, you can’t expect to get money out of a piggy bank unless you first make deposits. That framework has resulted in positive outcomes for eons. That’s why you should treat your supporters like piggy banks! You, the fundraiser, must make deposits first.
CrowdRise
JANUARY 4, 2019
Has this ever happened to you
J Campbell Social Marketing
JANUARY 3, 2019
I LOVE goal-setting – and then making an action plan to CRUSH my goals – and the New Year is one of the best times to do it! Getting out brightly colored markers and a new calendar makes me happy, just as when I got my back-to-school supplies as a child! Yes, I was a nerd.).
Wild Woman Fundraising
JANUARY 3, 2019
Is it time to get your career to the next level? Here’s what I say! New year, time to get your career in gear! Do you feel like you could use some mentorship, or coaching in your fundraising career? Maybe it’s time to get fundraising career coaching for yourself.
Kivi's Nonprofit Communications Blog
JANUARY 16, 2019
We really push for you to create a shorter, more visual nonprofit annual report here as opposed to long print reports. Shorter annual reports don’t take as many resources, can be shared more easily, and will be read more often. But whether you have an infographic, a video, a 4-page, or a 40-page annual report, there are five elements essential to a successful nonprofit annual report.
Ann Green
JANUARY 29, 2019
Your donors made a commitment to your organization by giving to you. Are you making the same commitment to them? Donors have a choice. There are many nonprofits they could donate to, but they chose yours, along with others I’m sure.
iMarketSmart
JANUARY 28, 2019
If your end-of-year ‘interruption’ marketing results were not what you hoped for, perhaps my prediction about ‘ FUNDRAISING CLIMATE CHANGE ‘ ( in my book, Engagement Fundraising ) is finally coming true.
CrowdRise
JANUARY 7, 2019
DIY peer-to-peer fundraising, or do-it-yourself fundraising if you’re not into acronyms, is quickly becoming an integral component to the modern nonprofit fundraising toolkit.
J Campbell Social Marketing
JANUARY 28, 2019
If you are like most of America, you’ve fallen in love with Marie Kondo, author of the book The Life-Changing Magic of Tidying Up and start of Netflix’s new popular show, “Tidying Up with Marie Kondo.”
Wild Woman Fundraising
JANUARY 14, 2019
HERSTORY: In 2008 I had the idea to start a business. i was still working for a nonprofit. but I decided to start writing my book. I called it the CD project. Hilarious. Here I am in my barely furnished apartment in Portland.
Kivi's Nonprofit Communications Blog
JANUARY 3, 2019
In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Today, let’s complete the list by talking about tactics. Tactics are the tools you use to pursue the objectives associated with your strategy. Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics.
Ann Green
JANUARY 15, 2019
I sometimes wonder if nonprofit organizations are doing the best they can when they communicate with their donors. Unfortunately, there are a lot of examples of poor communication out there. It doesn’t have to be like this.
iMarketSmart
JANUARY 23, 2019
Let technology do what you don’t do well. Everyone knows that technology has been the key for innovation in the private sector. But the nonprofit sector is still mostly employing CRM, email, and social media to build relationships with supporters. .
CrowdRise
JANUARY 16, 2019
Fundraising for an event, whether it’s a fun run, gala, dinner, or 5k, is a staple in the nonprofit community. But, taking these events and adding in social fundraising, ticketing and registration, fundraising minimums, and more can really enhance your event and take it to the next level.
J Campbell Social Marketing
JANUARY 23, 2019
People don’t trust institutions. Edelman just released a new report showing the following dismal statistics about public trust: .
Selfish Giving
JANUARY 2, 2019
The day I was born it was a chilly 36 degrees. I know this for a fact because I was a spry 40-year old on December 1, 2007, the day I signed up for the social networking site Twitter. I've been active on Twitter ever since and it's by far my favorite social media site.
Kivi's Nonprofit Communications Blog
JANUARY 23, 2019
The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority.
Ann Green
JANUARY 22, 2019
I’m sure you’ve been stuck in a conversation with someone who brags about all the wonderful things he’s done or talks too much about herself while ignoring you. As they drone on and on, you think – “Hey, I’m part of this conversation, too.” .
iMarketSmart
JANUARY 16, 2019
I think donors like to qualify themselves, educate themselves, involve themselves, and solicit themselves. I call these the “four selfs” of Engagement Fundraising: Self-qualification Self-education. Self-involvement. Self-solicitation. Self-qualification.
CrowdRise
JANUARY 14, 2019
From a business standpoint, whether you’re for-profit or not-for-profit, the start of a new year really can be a time where you can gain momentum from reviewing what’s worked, what hasn’t, and commit to trying to new things and creating new plans of attack. Fundraising
Fundraising Report Card
JANUARY 29, 2019
You tell me, is that what’s really holding back nonprofits from growth — their lack of machines to make decisions in place of their staff? The post Artificial Intelligence Is the Newest Shiny Object — Don’t Fall Prey appeared first on Fundraising Report Card. Culture
Selfish Giving
JANUARY 23, 2019
If you haven't heard of Marie Kondo you must be living in a (cluttered) cave. It seems like she's everywhere right now. Perhaps you've read her bestseller The Life-Changing Magic of Tidying Up. Maybe you're a fan of her new Netflix show Tidying Up.
Kivi's Nonprofit Communications Blog
JANUARY 4, 2019
Happy New Year! Let’s kick off the end of the first week of 2019 with the best articles, posts, tips, and more from around the world of marketing and fundraising. ENDS TONIGHT! Today is the last day to get the 2019 All-Access Pass for only $499.
Ann Green
JANUARY 8, 2019
Happy New Year! I expect many of you launched a year-end appeal last year. I hope it was successful. If it wasn’t, I have some suggestions about how you can raise more money – both now and throughout the year. Reach out to your lapsed donors. Take advantage of this now.
iMarketSmart
JANUARY 14, 2019
I’ve never really felt comfortable with the phrase “moves management.”. If you’re unfamiliar with the term, it refers to a process Gift Officers or other fundraising professionals use for moving donors from cultivation to solicitation. .
CrowdRise
JANUARY 2, 2019
With the start of a new year, it’s always good to take a step back and not only assess what’s working and what’s not working so well, but also see what you can layer on top of what you’re already doing to make an even bigger impact in the coming months
Fundraising Report Card
JANUARY 8, 2019
Transitioning your organization into one that is fueled by numbers, metrics, and data-driven decisions is not impossible. Yes, organizations with larger endowments may have been able to bypass some of the challenges you face (budget, staff, etc.), but we can use their successes as a roadmap for implementing data-driven practices at the small or mid-size scale. The post 2 Ways You Can Become a Data-driven Nonprofit in 2019 appeared first on Fundraising Report Card. Culture
Selfish Giving
JANUARY 16, 2019
Since the beginning of the year, several of you have emailed me asking about conferences to attend in 2019. Thankfully, Rich Maiore and the team at Rocket Social Impact put together a nice list just for you. Thanks, Rich! But can I be honest? I don't really like attending conferences.
Kivi's Nonprofit Communications Blog
JANUARY 8, 2019
Most nonprofit communicators consider themselves to be good writers. But what really sets apart the great writers in the nonprofit world is mastery of seven distinct types of copywriting. Microcontent Microcontent refers to the short but powerful pieces of copy you find in headlines, subject lines, captions, and tweets. Storytelling Nonprofit storytelling refers to narratives about participants and supporters that include characters, descriptive details, emotions, and plot.
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