February, 2012

The Accidental Rebranding of Komen for the Cure

Kivi's Nonprofit Communications Blog

Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands. Komen for the Cure , it seems, is no longer a breast cancer charity, but a pro-life breast cancer charity. Let me stop right here and say this post is not about abortion per se, one way or the other, other than the fact that it is the single most divisive issue in American politics today.

Nonprofit Marketing Wisdom Guide 2012: Free, Just Published

Getting Attention

Guide 103

Trending Sources

How do you tell your nonprofit’s story in 8 easy steps?

Wild Woman Fundraising

What is TechSoup’s Digital Storytelling Challenge ? Nonprofits and libraries can use digital storytelling to reach new audiences, attract donors, and demonstrate impact.

What’s In A Campaign? That Which We Call Change


As the science behind social change evolves, how we approach our work must too. And sometimes, it is just semantics. But sometimes, it’s not. It’s a difference in mentality. Take the idea of a “campaign” for example.

Accountability is key in nonprofit fundraising

Get Fully Funded

Many of my colleagues and I have been preaching for years that accountability is KEY in fundraising. And now there are several instances of accountability gone wrong in the news. Here are three and lessons every nonprofit can learn from them. If you haven’t heard about the Susan Komen Foundation’s debacle, then you’ve been living under a rock. Their decision to cut grant funding to Planned Parenthood was met with such public outcry, that they’ve reversed their decision.

More Trending

You Deserve A Voice. Voting With Your Dollars is Not Enough

Wild Woman Fundraising

Consumed by Benjamin Barber. Here’s a book that has been blowing my mind lately, and with EVERYTHING ELSE GOING ON I just haven’t blogged about it yet. Until today. I’ve written before about what to buy to make sure slaves didn’t make your clothing, or make your food, here.

What’s In A Campaign? That Which We Call Change


As the science behind social change evolves, how we approach our work must too. And sometimes, it is just symantics. But sometimes, it’s not. It’s a difference in mentality. Take the idea of a “campaign” for example.

Crowdfunding and how can you succeed

Get Fully Funded

Many of my blog readers are on the lookout for something new and different in fundraising. Here’s a guest article on Crowdfunding from Sandip Sekhon at Go Get Funding. This may not be a fit for you, but it’s good to know what’s out there. What is crowdfunding and how can you succeed?

Ideas 33

What you must do to be remarkable - and what to do when you’re not in the mood for it

Nonprofit Marketing Blog

If you want to be remarkable, you have to be worth remark. In other words, if you want people to open your emails, like you on Facebook or retweet your tweets, the single most important solution is to provide great content. It’s that simple, I swear.

Tips 31

Now That’s How It’s Done: An Awesome Thank You

Kivi's Nonprofit Communications Blog

I worked my way through my snail mail inbox today and here’s what I found: It’s a thank you card from Regan Walsh of Flying Horse Farms.

Op Eds: Writing Leads that Grab Readers by the Lapels

Getting Attention

Guest bloggerMargot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials. Please like Op Ed Talk with Margot on Facebook to share op-ed tips and strategies. Remember those posters in your high school hallway that said, “SEX!

Lead 83

Are you afraid and unquestioningly obedient?

Wild Woman Fundraising

Or do you live within your truth? Chris Hedges recently wrote an article for TruthDig called. Occupy Draws Strength from the Powerless. In it, he quotes Vaclav Havel, the first president of the Czech Republic, a revolution that took only 10 days. And he posits an astonishing theory. That you need to embrace your powerlessness. That’s right. Embrace your powerlessness. This permits us, as Havel puts it in his 1978 essay “The Power of the Powerless,” to live in truth.

‘Employee Engagement’ is My New Cause Marketing Buzzword

Selfish Giving

I’m trying to learn more about volunteering and employee engagement initiatives for businesses that want more than the transactional cause marketing campaigns I specialize in.

Seven Things You Can Do to Fight Childhood Slavery

Cause Related Marketing

In the March 2012 issue of Redbook magazine, writer Alison Storm lists seven things you can do to ‘Save a Child From Slavery.’

Help 28

Is your organization bright, bold and visually salient?

Nonprofit Marketing Blog

Dan Ariely of Predictably Irrational fame had an interesting recent post on Tropicana’s marketing debacle. Remember that? Photo from businessblunder.com. This redesign cost Tropicana a 19% plunge ($33 million) in sales in two months. The company trashed the new look.

In Direct Mail, All Responses, Even Complaints, Are Good

Kivi's Nonprofit Communications Blog

Tom Ahern. Tom Ahern is my go-to guy for all things direct mail. Afraid your direct mail piece goes too far and will solicit a negative response? Tom explains why that may not be a bad thing. Plus he quotes one of my other favorite fundraising bloggers, Jeff Brooks.

[Special Edition] Komen Crumbles: Busted Nonprofit Brand

Getting Attention

Susan G. Komen for the Cure (Komen) has done it again. Three strikes you’re out, Komen! Komen has acted imperiously and (much worse) carelessly against the best interests of its core stakeholders —women who benefit from its support of breast cancer screening and research—to please its major donors and nurture its political connections.

Brand 76

Collective Joy = How to Harness the Power of #Occupy for Your Nonprofit Cause

Wild Woman Fundraising

Protest Puppet from Paris: Image copyright 0olong from Flickr. What Barbara Erhenreich AND the Occupy Movement are teaching me is that we need to take the collective expression of protest around the world and have a dance-off. Really? What does your cause need next? Music! Face-painting! Big puppets!

Augmented reality—Search moves from text to objects


Hold onto your hats! I just read a Trendwatching report about the not-too-distant future when Search transcends Google and spreads to everyday objects.

Social Media Networking: Gone Is The Luxury of Privacy

Diva Marketing Blog

Over the past going, on eight years, of working in the social media industry I've had the pleasure of interviewing many amazing people. One question I often ask is, "What does social media mean to you?".

The three signs of social media hysteria - and how to avoid them

Nonprofit Marketing Blog

According to a new report from Fenton on social media ( download here after noon ET), there are several stages to what I would call social media hysteria. Stage 1: Urgency. As in, “Everyone’s doing it. We need to do be doing it. Set up a Facebook page. And start tweeting!”.

Logo Trends: How Does Yours Stack Up?

Kivi's Nonprofit Communications Blog

Julia Reich. For those of you interested in the ongoing Komen-Planned Parenthood story, I will continue to update yesterday’s post at the bottom of the original content. Today we are moving on with a new topic. Our resident design expert, Julia Reich, is back with the latest trends in logos.

Build a Compelling Tagline & Your Messaging Skills: Register Now—Starts March 6

Getting Attention

I’m so sorry! I forgot to tell you that I’m guiding a limited number of organizations to strengthen their messaging this spring. And there are just a few seats left for the next Message Focus Project , starting March 6. Learn more here.

Build 56

Occupy Love

Wild Woman Fundraising

“Life is pretty bleak at the top, too. All the baubles of the rich are phony compensation for the loss of community, loss of connection, loss of meaning. Everyone wants to live a life of meaning. Today we live in a money economy. We don’t depend on the gifts of others. We buy everything.

Komen Sucks…But So Do You

Selfish Giving

Nothing Komen for the Cure does surprises me anymore. They sell deep-fried chicken to raise money to cure breast cancer. They sue other nonprofits that use “for the cure” in any variation in their name.

The Vice Presidential Candidate Re-Branded The President With A Lie.

NonProfit Branding

The Vice Presidential candidate lied about the sitting president. He branded the president with a false image. The new brand lasted for 73 years. Any lesson here for nonprofits? You bet there are! Lessons for voters, too….) We present four … Continue reading → PROTECTION: Guarding & Repairing Brands Uncategorized

Brand 26

The great power of making your audience part of your story

Nonprofit Marketing Blog

People crave connection. And when you ask someone to support your cause, you are inviting one of the deepest connections possible. You are giving people the ability to change lives, the gift of attachment to others and the benefit of being part of something bigger than themselves. (If

Jokin’ ‘Bout Jargon: The Lighter Side of Nonprofit Marketing

Kivi's Nonprofit Communications Blog

With great pleasure, I present another guest post today, this time from Claire Meyerhoff. It’s been faaaarrrrr tooooo loooong since Claire wrote for us! Enjoy! Guest Post by Claire Meyerhoff. Claire Meyerhoff. At NonprofitMarketingGuide.com, we kid about jargon all the time.

Advice to Komen Leadership: 8 Steps to Recovery

Getting Attention

Like many of year, I’m interested in seeing where Susan B. Komen for the Cure goes after last week’s controversy. I wish the best to them—they’ve done so much very good work over the years.

Brand 56

Would you like to learn how to grade your boss? Here’s your checklist

Wild Woman Fundraising

Are you a nonprofit employee? Do you want a clear system to figure out if your nonprofit boss is doing right by your organization or not? Or are you a nonprofit board member? How do you provide oversight and make sure that your organization stays on track? Do you need a model to figure out how to make sure your nonprofit leader is doing a good job?

Why Every Cause Marketer Should Buy Facebook Marketing for Dummies

Selfish Giving

I’m really proud of my buddy, John Haydon. He just published his first book, Facebook Marketing for Dummies. I can’t think of a person more capable of writing this title for Wiley Publishing than John. He has incredible knowledge of Facebook marketing.

12 Digital Fundraising Trends

The Agitator

Bryan Miller at blog Giving in a digital world has made a herculean effort over the month of January to unload a pile of insights about online and mobile fundraising. They’re well-worth looking through … Bryan has a strong fundraising background, both on the agency (Merkle, Rapp Collins) and client (Worldvision, Cancer Research UK) sides. He’s grouped them together in this post , which has the links to each of his 12 January posts on the subject.

Five ways to get people to act now

Nonprofit Marketing Blog

My mentor, Bill Novelli, once said to me, “If we’re simply in the business of ‘building awareness,’ we might as well be shoveling pamphlets out of airplanes.” The point is, nonprofit marketing (and fundraising) is about motivating people to do something - not just think something. Channel attention into action if you want to change the world. So how do you get people to act? You want to speak to their values and connect to them emotionally, obviously. But it also helps to have a sense of urgency.

What Komen Should Do Next to Rebuild Trust

Kivi's Nonprofit Communications Blog

The apology that Susan G. Komen for the Cure issued on Friday was the first step. The obligatory resignations are next. But if Komen is going to repair the damage done by its behavior last week, they have quite a few more steps in the process. “What should Komen do next?”