December, 2019

How to Take Care of Yourself This Season #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

This time of year is already chaotic enough without the added stress of being an nonprofit communicator. It’s very important to us that you take care of yourself. You have people to help and planets to save!

6 Nonprofit Email Marketing Resolutions for 2020

J Campbell Social Marketing

Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . This is despite the fact that most of us dread opening our inboxes in the morning and feel like we are drowning in email ! .

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MarketSmart’s “How-to” Guide for Donor-Advised Funds (DAFs)

iMarketSmart

Click here for the free comprehensive guide for donor-advised funds. Trends come and go, but donor-advised funds are forever. I’m not quite sure that’s the quote, but I think it goes something like that.

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Book review - 10 Simple Fundraising Lessons

Fundraising Coach

One of the joys of being a speaker and executive coach is that people send me their books. I have such a long reading list, that I usually take a l-o-n-g time reading the ones that are sent to me. I'm glad I didn't wait to read Jim Eskin's. (It It definitely helped that he sent me the physical book.

How to Put Together a Communications Calendar

Ann Green

In my last few posts, I’ve emphasized the importance of keeping in touch with your donors throughout the year. Some nonprofit organizations are good at communicating with their donors, but many are not. Often the only times you hear from these organizations is when they’re asking for donations.

The Ever-Changing Digital World: How to Feel Less “Arghh” and More “Ahh”

Mission Minded

Social and digital media have become vital components of most modern marketing strategies. They are cost-effective, easy to manage, and. The post The Ever-Changing Digital World: How to Feel Less “Arghh” and More “Ahh” appeared first on Mission Minded.

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Creating a Unique Value Proposition for Your Nonprofit (Part 2)

Kivi's Nonprofit Communications Blog

Yesterday and today, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). What is it and how do you get one? Read on! Guest Post by Sean Kosofsky.

More Trending

Corporate Partnerships & The Law: Registration & Reporting Requirements ??

Selfish Giving

This is the second-part of a four-part series on the four key legal issues you - my readers! requested guidance on in the Selfish Giving / Accelerist Partnership Law Survey you completed last spring.

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7 Donation Page Strategies That Actually Convert

Fundraising Coach

Over the past few years, charitable giving has evolved with online donations rising as its new star. If you’re not including a digital giving option by now, your organization is almost certainly missing out.

Soliciting Item Donations for Auctions: 5 Best Practices

Fundraising Report Card

This is a guest post from our friends OneCause. Running a charity auction involves tracking many moving parts. But, one of the most important elements of your event is the items you procure. Without a solid list of auction items, you’ll have a harder time hitting your fundraising goals.

Show Me What You’re Talking About: The Power of Visual Language

Mission Minded

Recently, I attended a forum on education. I rose early, drove to the elegant downtown ballroom, poured myself a coffee. The post Show Me What You’re Talking About: The Power of Visual Language appeared first on Mission Minded. Blog Nonprofit Communications Nonprofit Copywriting Nonprofit Messaging Nonprofit Training Storytelling

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Let’s Hear Those 2020 Resolutions for Your Workplace!

Kivi's Nonprofit Communications Blog

A new year can hold so many new possibilities! Yes, it’s just another day on your calendar really, but January 1st can be a symbolic reset button that allows us to be so much better in the upcoming year. Or maybe you crushed 2019 and just want to maintain your awesomeness.

GivingTuesday 2019 Wrap Up – How to Follow Up After Your #GivingTuesday Campaign

J Campbell Social Marketing

The final numbers are still being calculated, but GivingTuesday 2019 is shaping up to be a huge success! . CEO Asha Curran reported on Twitter: The numbers are in. 511M was donated online on #GivingTuesday yesterday–a 28% increase from 2018. Projected online + offline donations: $1.95B.

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Newsletter: McDonald's Launches Round-Up for Charity at 14,000 Restaurants ; Build an Audience for Your Cause with Free-Noting ; Ten Ways to Sell a Great Idea

Selfish Giving

With both Christmas and New Year's falling on Wednesday this year, I'm taking the next two weeks off. Woo-hoo! ??Truthfully, Truthfully, it's going to be weird not publishing my newsletter. It will be interesting to see if I can actually relax and not publish something.

A surprising way to better fundraising

Fundraising Coach

Improving fundraising is a never-ending quest for nonprofit leaders. But recent research shows a startling discovery on how to make your fundraising better.

Make Your New Donors Feel Welcome

Ann Green

As your year-end donations come in, you may notice you have some new donors. Don’t jump for joy yet, the likelihood these donors will stick with you continues to drop. . You’ve focused a lot of time and energy on acquiring your new donors. Now you need to work on keeping them for a long time.

Creating a Unique Value Proposition for Your Nonprofit (Part 1)

Kivi's Nonprofit Communications Blog

Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). What is it and how do you get one? Read on! Guest Post by Sean Kosofsky. Sean Kosofsky.

The Skills Nonprofit Communicators Want to Build

Kivi's Nonprofit Communications Blog

The 2020 Nonprofit Communications Trends Survey is officially closed. Getting lost in the data crosstabs will begin soon!

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Unsuccessful #GivingTuesday? 3 Reasons Why You May Not Have Hit Your Goals

Kivi's Nonprofit Communications Blog

Nonprofits raised nearly $2 billion on GivingTuesday in 2019. And yet, we hear a lot of complaints every year about how it doesn’t work. If you aren’t getting the return you want, Julia Campbell joins us today to encourage you to assess your approach to Giving Tuesday.

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Week of Freebies, Day 4: The 2020 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

It’s the last day of our Week of Freebies! Let’s look forward to next year with: The 2020 Nonprofit Communications Trends Report.

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Week of Freebies, Day 1: Social Media and Newsletter Ideas for Every Month

Kivi's Nonprofit Communications Blog

Happy Holidays to our awesome readers! Let’s kick off this week of free stuff with: Monthly Nonprofit Writing Prompts. Let’s take some of the grief out of nonprofit writing and smash through your writer’s block!

Most Comms Directors Feel Valued and Respected. If You Don’t, Get Out.

Kivi's Nonprofit Communications Blog

I spend a decent amount of time online where nonprofit communications staff congregate, including several Facebook Groups.

Our Top Blog Posts of 2019

Kivi's Nonprofit Communications Blog

Here are the Top 10 Blog Posts published by Nonprofit Marketing Guide in 2019, according to Google Analytics page views: 27 Communications and Marketing Tactics for Nonprofits Six Inclusive Stock Photography Sites Every Nonprofit Should Have Bookmarked Five Features Every Nonprofit Annual Report Should Include Median Salaries for Nonprofit Communications Directors Communications Directors: “Doormat” Isn’t in Your Job Description The Seven Writing Styles That All Nonprofit Communicators Should Master A Pocket-Sized Annual Report Nonprofit Email Newsletter Best Practices and Tips The Future of Social Media for Nonprofits? Here’s What I Think 5 Creative Examples of Nonprofit Instagram Stories that Engage Supporters. Honorable Mentions. These posts were top performers the month they were published, but didn’t make the Top Ten for the year. How Do You Communicate Between Departments? What Goes into a Nonprofit Marketing and Communications Plan or Strategy? If I Were Launching a Social Media Strategy from Scratch. 3 Nonprofit Email Unsubscribe Pages That Might Inspire You We Are Running an Email Re-Engagement Campaign and People Have Feelings How to Take Care of Yourself This Season #NPCOMMLIFE. Thanks, everyone, for reading and we look forward to a great 2020! Nonprofit Marketing Trends

Heating Up December: Save on 2020 Training, Annual Reports, and Communications Trends

Kivi's Nonprofit Communications Blog

Here’s what’s happening next month at Nonprofit Marketing Guide…. 2020 Nonprofit Communications Trends Survey. Get the scoop on communications trends for 2020 by taking the survey and being among the first to get the 2020 Nonprofit Communications Trends Report. Take the Survey.

Week of Freebies, Day 3: Your Customized Training Plan

Kivi's Nonprofit Communications Blog

Welcome back to our Week of Freebies! Today we’re going to find your Communications Effectiveness Level and design a training plan for you based on that. Get the free customized training plan that comes with our Free Membership.

Week of Freebies, Day 2: How to Raise Awareness for Your Cause

Kivi's Nonprofit Communications Blog

Ready for Day 2 of our Week of Freebies? Today we give you: 20 Ways to Raise Awareness on a Budget . You want to raise and spread awareness for your cause, but how?

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Reserve Your Copy of the 2020 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

We’ve closed the 2020 Nonprofit Communications Trends Survey and are pouring through the answers of the 600+ nonprofit professionals who took the survey. Here are a few preliminary tidbits we’ve pulled already: Most Comms Directors Feel Valued and Respected. If You Don’t, Get Out.

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Mixed Links for Nonprofit Communicators – December 6, 2019

Kivi's Nonprofit Communications Blog

Wintzell’s Oyster House, Mobile, AL. Happy Friday, Friends! Everyone doing good so far? Survive #GivingTuesday and year-end planning? Let’s dive into the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

Get Your 2020 Communications Training Pass

Kivi's Nonprofit Communications Blog

Are you ready for 2020? You could do your best work ever next year and we want to help! If you join our All-Access Pass Holder Community now through January 3, 2020, you can get ALL of your training for 2020 taken care of with one purchase of $599. That’s $200 off the regular price.).

Your Favorite and Least Favorite Projects This Year [Word Clouds]

Kivi's Nonprofit Communications Blog

We asked a new question in our annual Nonprofit Communications Trends Survey this year about your most and least favorite projects. (We We are closing the survey Wednesday night — take it here to get the full results before everyone else in January.).

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Why Long-Form Content Should Be Part of Your Nonprofit’s 2020 Strategy

Kivi's Nonprofit Communications Blog

By Peter Panepento. We’ve been hearing for years that today’s audiences want shorter content. It makes sense, right? In a world where more of us are reading and watching videos on tiny screens while on the go, we’re more likely to prefer information in shorter, bite-sized chunks.

Mixed Links for Nonprofit Communicators – December 20, 2019

Kivi's Nonprofit Communications Blog

Good Friday to you, good friends! Let’s check out the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have some writing tools, email subject lines examples, and combating racism in your storytelling.

Mixed Links for Nonprofit Communicators – December 13, 2019

Kivi's Nonprofit Communications Blog

Penrose. Oakland, CA. Friday the 13th in December? That doesn’t seem right! Anyway, no bad luck here as I still have the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

Newsletter: Goodwill’s Winning Model for Influencer-Brand Partnerships ; Flutie Flakes are Back After 20 Years ; Three Research Methods to Get to Know Your Audience

Selfish Giving

You could learn a lot about influencer marketing from Lauren Lawson-Zilai , senior director of PR at Goodwill™ Industries International.

Newsletter: In Which States Should Your Corporate Partner Register? ; 25 Most Philanthropic Companies in Arizona ; How to Monitor Your Competitors

Selfish Giving

The holiday gifts ??are are coming three weeks early thanks to Karen Wu at Perlman & Perlman ! Karen just finished the second installment of her four-part series on the four key legal issues you - my readers!