July, 2020

Try the “100 Days” Theme for Your Next Video or Email

Kivi's Nonprofit Communications Blog

Election years and the inaugurations that follow always include lots of talk about the “First 100 Days.” ” It’s a great theme that we use in one of our most popular downloads, The First 100 Days of Your New Nonprofit Marketing Job.

5 Core Competencies of Effective Nonprofit Social Media Managers

J Campbell Social Marketing

Data shows that over 50% of nonprofits are active on at least two social media channels. With over 1.5 million nonprofits registered in the US, that’s a pretty significant amount of posting, tweeting, and ‘gramming. . Of course, being “active” is one thing – but are nonprofits truly leveraging the power and potential of these channels to get results? .

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It takes a community to effectively spread evidence-based COVID-19 messaging

Public Sector Marketing 2.0

Over the past few months, I’ve been very much impressed with the COVID-19 related communications coming out of my local health unit, Ottawa Public Health (OPH). Their work on both Facebook and Twitter has been exceptional. Specifically, what really sets them apart from many other health organizations at the moment is the tone being used to convey important COVID-19 information.

The Importance of Having a Thank You Plan

Ann Green

I feel like the theme of most of my posts over the last several months is this is more important than ever. This could be a tough fundraising season, but that doesn’t mean you shouldn’t do a campaign this fall. Something that should help is having a thank you plan. Thanking donors often takes a back seat to fundraising when you should spend equal time doing both. Many organizations just thank their donors after they receive a gift and then disappear until the next fundraising appeal.

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3 Musts for a Stand-Out Admissions Campaign This Year

Mission Minded

Learn the three points of focus your school's admissions campaign must have to be effective in 2020/21. The post 3 Musts for a Stand-Out Admissions Campaign This Year appeared first on Mission Minded. Blog Independent Schools

Shopworkers struggling with mental health in lockdown, survey reveals


Almost 40% of retail professionals admit that they have struggled with their mental health during lockdown, new research reveals. A poll by job board CV-Library, which surveyed 2,000 UK retail workers, found that the most common concerns workers in the industry have had during lockdown are about: losing their job (44%), not being able to. Industry News convenience stores coronavirus CV Library jobs Mental health

6 Ways to Get More Value Out of Your Next Press Release

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo by Alvin Chua. Many communicators overvalue the importance of press releases. Yes, a press release is an important part of your nonprofit’s media relations toolbox. But it is just one tool. Most nonprofits that are successful in getting meaningful media coverage do so through building relationships with journalists and other influencers — and then leveraging those relationships into placements in stories.

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More Trending

Nonprofit Donor Management: 4 Awesome Best Practices

Fundraising Coach

Proper donor management is the key to effective fundraising. When you have accessible data about your donors that is stored well and easy to sift through, your nonprofit will have the tools you need in order to build relationships with those supporters. . Relationships, now more than ever , are key to lucrative fundraising strategies. Some donors find themselves, very much like many nonprofits, stretched thin financially.

Telling Your Stories in the Current Climate

Ann Green

We’re halfway through 2020 and it looks like this will be a year that will stand out in history. We’re having a global pandemic, along with a severe economic downturn. The horrific killing of George Floyd by a police officer spawned protests against racism and police brutality.

Are Your Brand Values Inclusive?

Mission Minded

With our goal of being an ever more inclusive organization, we didn’t change our values, but we recognized the need to change how we express them. The post Are Your Brand Values Inclusive? appeared first on Mission Minded. Blog Nonprofit Branding

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Cost Per Dollar Raised, What It Means, and How to Stay on Top of It

Fundraising Report Card

Cost per dollar raised, or CPDR, is not discussed as often as donor acquisition cost or donor retention. Rather, this somewhat underrated metric is tied carefully to both. Staying on top of CPDR is critical to understanding the donations made to your organization and what they mean.

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Scrubbing Your Language of Racist Metaphors

Kivi's Nonprofit Communications Blog

Oh, how we love, love, love good metaphors here at Nonprofit Marketing Guide! A good metaphor is a wonderful way to connect a new concept to something that people are already familiar with, making it that much easier to absorb the new idea. The right metaphor can be extraordinarily helpful in communicating a message. We love them so much, we wrote an e-book about metaphors nonprofits can use. But, of course, not all metaphors are a good fit for your work.

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Marketing Your Online Auction: 3 Tips to Boost Interest

J Campbell Social Marketing

Guest post by Joshua Meyer, Director of Marketing for OneCause. As those in the nonprofit world realize, few things are as effective—or as time consuming—as fundraising events. . To make sure you maximize your fundraising ROI, a strong marketing strategy will help your nonprofit reach new donors and foster stronger relationships with supporters. It also creates? positive awareness ?for

Newsletter: Charity Partnership Gone Awry May Topple Prime Minister ; Release the Kraken for Charity ; Businesses Ramp-Up Round-Up Programs to Address Coin Shortage

Selfish Giving

Let's talk about the Read for Purpose Book Club ?? for a bit this week. Whenever we announce our next book, hundreds of you click on the link to get the book. This is great, right? But when the day of the actual book club meeting arrives only a few of you show up. This makes Megan and I sad - especially Megan. She openly wept at last week's book club meeting. It was really, really sad (and awkward). I even got a little weepy. ????

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Making Smart Investments is More Important than Ever

Ann Green

Nonprofit organizations will be facing some tough times ahead. During an economic downturn, the need for nonprofit services grows while some donors won’t be able to give as much, if at all. Your first inclination may be to make cuts or continue working with a bare-bones budget with the mindset “we can’t afford this.” . I understand you want to be cautious. But you also want to use caution before you eliminate something you think you can’t afford. It may be something you should be investing in.

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How to Blog (And Why it Matters)

Mission Minded

Blog posts are a key opportunity for unique, timely, impact-driven storytelling that reinforces your brand. The post How to Blog (And Why it Matters) appeared first on Mission Minded. Blog Digital Nonprofit Communications Nonprofit Web Social Media

Adding First and Last Names to Your Email Database

Kivi's Nonprofit Communications Blog

Here’s a great question that came in this week. “I’ve inherited an email list that has been populated with a form that collected only email addresses. In order to add these people to our new CRM, I need first and last names. Do you have any recommendations for email strategy to get people to share their names?” ” First of all, this is not uncommon. People hear advice to keep forms as short as possible, so they only collect email addresses.

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Mid-Year Check-In: Are You Taking Care of Yourself? #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

We are a little over halfway through 2020 and it is just one s**tstorm after another, isn’t it? But wherever you are right now, it’s important to take a step back and look at how you are taking care of yourself. As I was recently reminded: If we can’t take care of ourselves, we won’t be able to take care of others. Sara Fabian, The Ultimate Reason Why Self-Care Is Not Selfish.

Mixed Links for Nonprofit Communicators – July 24, 2020

Kivi's Nonprofit Communications Blog

How was your week? Let’s start the weekend with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have a lot of social media tips, virtual fundraising ideas and successes, and more. It’s time for Mixed Links… You need to reach your supporters in many different places. That’s called Omni-Channel Marketing: Here’s Why It Matters. Bloomerang lists 20+ Engaging Virtual Fundraising Ideas for Nonprofits.

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A Day in the Life of a Quarantined Nonprofit Communicator – Melissa Kuper

Kivi's Nonprofit Communications Blog

Melissa Kuper and her kids during quarantine. Here is another submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. Let’s see how everyone else is doing out there adapting.

Share a Story for My Next Book?

Kivi's Nonprofit Communications Blog

I’m so excited that Wiley & Sons has finally agreed to do a revised edition of my first book, The Nonprofit Marketing Guide! It’s 11 years old and definitely ready for a refresh! I would love to include as many of our nonprofit friends as possible in the new book.

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What’s Up in July? Huge Discounts, Mentoring Availability, and How to Reuse Content

Kivi's Nonprofit Communications Blog

Here’s what’s happening this month at Nonprofit Marketing Guide…. Online Training: Save $200 Off Our All-Access Training Pass NOW. Access our webinars, exclusive online courses and downloads, and our Private Facebook Group for 365 days for only $599. That’s a savings of $200 off the regular price. Sales ends July 6th. Learn More and Get Your All-Access Pass Now. July 9: The Communications Directors’ Guide to Repurposing Content with Kivi Leroux Miller.

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Mixed Links for Nonprofit Communicators – July 2, 2020

Kivi's Nonprofit Communications Blog

Just to confuse us even more on what day it is, I am here on a Thursday with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising instead of Friday. This week we have some insight into the Facebook Ad boycott, Instagram and script writing for video tips, and what to do when you don’t feel motivated anymore. Have a safe weekend!

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Mixed Links for Nonprofit Communicators – July 17, 2020

Kivi's Nonprofit Communications Blog

Santa Fe, NM Photo Credit: Deena Davis. Another Friday and another round up of the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have how to get away from exploitative storytelling, tips for starting a podcast, and a book review of John Haydon’s last book.

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What Is Content Repurposing? A Strategy That Can Help You Work Less AND Get Better Results [$20 Webinar Tomorrow]

Kivi's Nonprofit Communications Blog

As a two-person company who puts out a lot of content, we really believe in repurposing. We rarely produce or publish a resource unless we know we can use it in a few different ways. Not only does repurposing save you time, it just makes good marketing sense.

Social Media and Newsletter Ideas for August 2020

Kivi's Nonprofit Communications Blog

Need writing ideas for social media, blog posts, newsletter articles, and more? We have you covered. These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts. I send this email newsletter the first week of every month with prompts for the following month. For example, I will email the prompts for September early next week.

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The Award for Best Pitch Goes To…

Kivi's Nonprofit Communications Blog

Chloe Greer. Rising Senior Chloe Greer! This is why… I’ve seen hundreds of good, bad and ugly nonprofit pitches as a media correspondent and former producer for the Public News Service. One report by Agility PR Solutions found that nearly half of all journalists worldwide receive more than 25 email pitches a day, while producing fewer than 25 pieces a month. So when we receive a GREAT pitch…it’s time to celebrate!

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A Day in the Life of a Quarantined Nonprofit Communicator – Karen Hansen

Kivi's Nonprofit Communications Blog

Karen Hansen. Here is our latest submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. Let’s see how everyone else is doing out there adapting. Karen’s Bio: Karen Hansen is director of membership, marketing and communications for a journalism professional association. During quarantine, she and her cat split their time between her DC studio apartment and boyfriend’s northern Virginia townhouse.

When You Can’t Get Info Out of Coworkers

Kivi's Nonprofit Communications Blog

Let’s look at another common collaboration problem for communications staff: You can’t get the information you need from the right people to do your job well. We’ll tackle this situation using our Four Steps to Work Through Collaboration Problems. Name the Problem. Naming the problem helps you depersonalize it. If people are missing meetings with you, or not responding to your requests, that prevents you from doing your job.

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How Long Will That 64% Open Rate Last?

Kivi's Nonprofit Communications Blog

Back in February, I told you how we had started to segment our email list according to engagement levels , and how we had been sending our weekly e-newsletter in four batches: Hot (5 flames in our lead scoring tool within our CRM), Warm (3-4 flames) Lukewarm (1-2 flames) Cool (0 flames — even though they score zero, they are still engaged in some small way or they wouldn’t be on the newsletter list at all anymore).

Coworkers Who Communicate All Day, Every Day

Kivi's Nonprofit Communications Blog

With more nonprofit professionals working from home during the pandemic, some of you are experiencing a new problem: coworkers and bosses who suddenly want to be in constant communication with you. Of course, we communicators desperately need our coworkers to talk to us in order for us to do our jobs well, but not ALL DAY, EVERY DAY. Let’s tackle this situation using our Four Steps to Work Through Collaboration Problems. Name the Problem. Naming the problem helps you depersonalize it.

Hot Topics in August: Crisis Communications and More Effective Marketing

Kivi's Nonprofit Communications Blog

Here’s what’s happening next month at Nonprofit Marketing Guide…. Online Training: August 13: Get Ready for Your Next Communications Crisis with Antionette Kerr and Peter Panepento. 60-Minute Webinar] Learn how to be prepared for the next communications crisis heading your way. Registration for this webinar $49 or free with an All-Access Pass. Learn More and Register. August 27: Level Up Your Nonprofit Marketing: A Five-Step Guide to Increasing Your Effectiveness with Kivi Leroux Miller.

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A Day in the Life of a Quarantined Nonprofit Communicator – Punita Khanna

Kivi's Nonprofit Communications Blog

Punita Khanna. Here is another submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. Let’s see how everyone else is doing out there adapting. Punita’s Bio : My name is Punita Khanna and I am Director of Community Relations for Dr. Susan Love Foundation for Breast Cancer Research. In this capacity, I build relationships that “Inform, Inspire, Involve” individuals on behalf of the Foundation.

How to Set Up The Donate Button and Start Collecting Donations On Your Website [Webinar Replay]

J Campbell Social Marketing

Are you able to collect donations directly from your website? With the new GoFundMe Charity Donate Button, it’s super simple to collect donations for your nonprofit through your own website with only a couple of clicks.

How to Identify and Attract the Right Audience on Social Media for Your Nonprofit

J Campbell Social Marketing

Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. This is often the hardest part of social media management and planning for nonprofits – identifying a target audience. . I know, I know (trust me) – your nonprofit has 10+ different audiences that you need to communicate with on a regular basis. This is normal.

How to Mobilize Supporters to Fundraise for You [Webinar Replay]

J Campbell Social Marketing

The success of your fundraising campaign hinges on effective methods of sharing. Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the traffic, donations, or fundraising that you need to be successful. You’re in luck.

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Quick Guide to Launching a Two-Week Social Media Marketing Campaign

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . Once your nonprofit has spent significant time building up a community , you can launch a dedicated social media marketing campaign. A social media marketing campaign is complementary to but more laser-focused than your regular, daily social media posting and community-building work.