January, 2017

3 Techniques to Avoid Getting Overwhelmed in 2017

Getting Attention

Guest bloggers Beth Kanter & Aliza Sherman wrote The Happy, Healthy Nonprofit , a must read for communicators & fundraisers. If there is one thing we can agree on, it is that that last quarter of 2016 was especially stressful.

3 Realistic Social Media New Year’s Resolutions for Nonprofits

Kivi's Nonprofit Communications Blog

I apologize for the headline (and the macarons). I had to get you here and I knew “New Year’s Resolutions,” and sweets, might work. But here’s the thing – I don’t believe in New Year’s resolutions. I think if you want to make a change, now is as good a time as any.

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Trending Sources

I must sound like a broken record but here’s more nonprofit data that will inspire you to focus more on major donors

iMarketSmart

The left-leaning Institute for Policy Studies crunched the data from Giving USA Foundation’s annual philanthropic survey to figure out who was giving what.

The Best of Social Marketing in 2016

Social Marketing and Social Change

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly.

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10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. As always, it was a great year for cause marketing.

More Trending

8 simple ideas to involve your donors and build deeper connections

iMarketSmart

Montgomery was a famous author in the early 1900’s. Her novels were internationally renowned. She once said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.” ” This is so true. Involvement is one of the best ways to build seriously deep connections. It can mean the difference between no gift and the ultimate gift. There are millions of ways you can do this. Here are eight of them: Be transparent and give them access with a personal tour.

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What A 5 Year-Old Can Teach You About Donor Retention

The Agitator

Irish fundraiser Simon Scriver produces a near-constant flow of bits and pieces on his Twitter feed (@ToastFundraiser). Some relate to fundraising, some to charity doings and some simply to the hilarity of the human condition.

How to Create a Better Annual Report

Ann Green

It’s annual report season, for better or for worse. Often it’s for worse since many of them are long, boring booklets that put your donors to sleep. You don’t have to do an annual report, but you do need to share accomplishments with your donors.

Radio For Small Business, Interview with Lee Kantor & Stone Payton Business RadioX

Diva Marketing Blog

H ow to get the word out about your company and products is a one of the biggest challenges facing many small business owners. As we often discuss on Diva Marketing, the digital world provides a multitude of of opportunities from blogs to social networks to online advertising.

1 Week into 2017: Where are You Headed?

Getting Attention

This practical, doable marketing plan template takes you from goals to benchmarks, work plan, action, and impact! . Eeesh! Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep.

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Day in the Life of a Nonprofit Communicator – Justyna Krygowska

Kivi's Nonprofit Communications Blog

Justyna Krygowska. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We need to hear from you!

9 simple pointers for writing better emails and letters to your donors

iMarketSmart

I failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s. But my ability to read, comprehend and recapitulate the institution’s business lessons was not so good. I didn’t make the cut and failed to get even close to acceptance into the business school. So, I decided to become a journalism major instead even though I wasn’t very good at writing. My dream was to have my own ad agency some day.

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Make Me Smile, Not Smirk

The Agitator

Given that I’m hiding out in New Zealand, I probably received far fewer email fundraising appeals than most Agitator readers during the end-of-the-year bombardment. [In

Ep198: How One Nonprofit Raises Millions With the Gaming Industry

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Dan Goldenberg , Executive Director of the Call of Duty Endowment , which was founded by Activision Blizzard CEO Bobby Kotick. Dan was last on the show in November 2015.

The Music that Moves the City: San Francisco Opera Announces 2017-18 Season

Mission Minded

Mission Minded is excited to share our design work in support of San Francisco Opera’s 2017-18 season. As Matthew Shilvock takes the helm as General Director, San Francisco Opera’s season campaign communicates the strong connection between the vitality of the arts and the vitality of San Francisco. “The City is in a great period of […]. The post The Music that Moves the City: San Francisco Opera Announces 2017-18 Season appeared first on Mission Minded.

The missing link in fundraising programs

Fundraising Coach

Whether your fiscal year starts now or is only part of the way through, January is a good time to evaluate your fundraising progress. To help you're planning, here's an email I sent our Fundraising Kick subscribers yesterday. Good morning, Kickers! Listening to a conversation between Stephen R. Covey and his son Stephen M.R. Covey last week reminded me of the work you do with major donors.

Nonprofit Communications in the Fake News Era

Kivi's Nonprofit Communications Blog

One of the byproducts of the nasty 2016 Election is the explosion of so-called ‘fake news’ — false information that is presented as fact by websites that appear to be authored by journalists but are instead authored by those looking to deceive (or in some cases create satire).

Introducing MarketSmart’s 2017 IN’s & OUT’s

iMarketSmart

Happy New Year everyone! Each year my IN’s & OUT’s usually get passed around and shared quite a bit. Sometimes they ruffle some feathers. For others, they inspire! What do you think of this year’s collection? PLEASE LEAVE YOUR COMMENTS BELOW!

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The Dangerous Dictum Of “Mail More, Make More”

The Agitator

I love home remedies and old folk tales. They have their place in the Farmer’s Almanac and on embroidered wall hangings, but they’re grossly over-used and too often accepted as ‘truth’ or ‘best practices’ in fundraising. Perhaps no myth is potentially more dangerous for the long-term health of an organization than the clichéd dictum: “Mail more, raise more.” It leads to the callous abuse of donors whose rising disaffection level is generally unheeded until it’s too late.

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Ep199: How One Vermont Grocery Store Raised $300,000 for Charity

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Allison Weinhagen , Director of Community Engagement at City Market, a 16,000 sq. community-owned food cooperative in downtown Burlington, Vermont. Anytime you check-out at City Market , you can choose to "round up" your total to the nearest dollar.

The Good, the Bad, and the Ugly in Year-End Fundraising – Part One

Ann Green

At the end of November, I made year- end donations to 25 organizations. Because I was worried about people who would be left behind in the new administration, 11 of these were new donations.

13 Behaviors to start building trust at your organization

Wild Woman Fundraising

Here is the invisible thing that’s holding you back in your work. Here’s a diagram you can use to understand interactions at your nonprofit. MT: So what if I’m a new executive director and I want my board to trust me? You talked earlier about how boards can bully executive directors.

Reserve Your Copy of the 2017 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

We totally revamped the 2017 Nonprofit Communications Trends Survey this year, and it’s almost time for us to share the results in the 2017 Nonprofit Communications Trends Report. Find out if 2016 was a good year for nonprofit communications and whether or not 2017 will be better.

9 ways to be a more human fundraiser in 2017

iMarketSmart

As your supporters get bombarded with more and more messages from advertisers and competitors (other fundraisers) you’ll need to stand out. The best way to do that is to be more human, authentic and real. Here are nine ways to do just that this year: . Share personal stories with your donors. Be real. Be open, honest and transparent. Suppose your nonprofit got hit with a lawsuit or did something wrong. Don’t cower. Be forthcoming instead. Open up lines of communication.

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The FACTS About Matching Gifts

The Agitator

In a year-end post, Please Don’t Eat the Poinsettia , I noted that the field of fundraising is filled with lots of myths, aphorisms and the equivalent of ‘old wives tales’. Some are true, some are not, and many persist for which there’s little proof one way or the other. I promised that in 2017 we’d explore some of these as we intensify our focus on evidence-based fundraising as opposed to myth-based or even experience-based fundraising.

Ep200: How Values & Culture Impact CSR Efforts

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Jessica Li , Assistant Professor of Marketing at the University of Kansas , about a new article that explores how corporate social responsibility efforts are perceived by different cultures.

10 Reasons Every Home Should Have an Essential Oil Diffuser

Non Profit Marketing 360

With a lot of artificial air fresheners with harmful chemicals these days, it is good to resort to something that falls into the natural side. The best essential oil diffusers have been gathering more and more attention lately because of their numerous advantages and benefits.

6 circles that will change your world

Wild Woman Fundraising

Read about the invisible thing that holds you back at your nonprofit. MT: Let’s say that for example, I’m a new development director and I want my executive director to trust me. How would I start making this happen? MP: I think it’s called transactional analysis.

Sharing the MLK, Jr. Holiday in a Culturally Competent Way

Kivi's Nonprofit Communications Blog

Contributing Writer Antionette Kerr will be blogging this year for us on several topics, including cultural competency in nonprofit marketing and fundraising. Working effectively cross-culturally is an especially important topic for people working in nonprofit communications.

How to ensure that your letter signer will sign your fundraising letter even if he/she doesn’t like it

iMarketSmart

I’ll skip to the end and tell you how: Set some ground rules with whoever you ask to sign your fundraising letter. Usually, a letter signer won’t sign a fundraising letter for the following reasons: a. Because it doesn’t sound like her. Because it looks weird (i.e.

A Bountiful Reward For Giving Thanks

The Agitator

In November The Agitator reported on a creative alternative to #GivingTuesday called #ThanksGivingTuesday. Organized by Heather McGinness , VP of Advancement at Concordia College-New York , this all-stakeholder event is testament to the power of genuine gratitude, skillful communication, and a mighty respect for donors. I checked back with Heather last week to find out how the bottom line turned out.

Ep196: Sarah Durham on How Branding + Fundraising = Brandraising

Selfish Giving

Sarah Durham, Big Duck. Today on CauseTalk Radio , Megan and I talk to Sarah Durham , CEO of Big Duck , a communications firm that is a leader in Brandraising - a proven approach to fundraising that puts the focus on marketing, branding, and communications.

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How well do you utilize marketing in your social media and mHealth efforts?

Social Marketing and Social Change

It seems like a good time to revisit some big ideas about our mental models and the use of social, mobile and other technologies for helping people adopt new behaviors. How well do you utilize the 5Es? ".it

How to build trust

Wild Woman Fundraising

Mazarine Treyz: Hey, everybody. Welcome. This is Mazarine Treyz of Wild Woman Fundraising, and today we’re interviewing Marc Pitman, author of Ask Without Fear and the founder of the Concord Leadership Group. He advises nonprofits about leadership and fundraising.